{"id":163778,"date":"2025-11-21T15:48:57","date_gmt":"2025-11-21T14:48:57","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163778"},"modified":"2026-04-13T14:07:14","modified_gmt":"2026-04-13T12:07:14","slug":"youtube-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/youtube-mentions\/","title":{"rendered":"How to Track YouTube Mentions? [2026]"},"content":{"rendered":"<p><strong>Em apenas 30 dias, a Red Bull gerou mais de <strong>5.200 YouTube mentions. Por que isso \u00e9 importante? Porque esses mentions alcan\u00e7aram quase 350 milh\u00f5es de usu\u00e1rios!<\/strong> E essa \u00e9 uma das raz\u00f5es pelas quais o Red Bull continua sendo a principal bebida energ\u00e9tica por v\u00e1rias d\u00e9cadas.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>O que s\u00e3o mentions do YouTube?<\/b><br>\nOs mentions do YouTube s\u00e3o refer\u00eancias \u00e0 sua marca em t\u00edtulos de v\u00eddeos do YouTube, descri\u00e7\u00f5es, coment\u00e1rios, Shorts ou transmiss\u00f5es ao vivo. Elas podem ser <b>etiquetado <\/b>(@channelname, clic\u00e1vel e que notifica o usu\u00e1rio) ou <b>n\u00e3o marcado <\/b>(apenas texto simples, sem notifica\u00e7\u00e3o).\n<br>\n<br>\n<b>Como voc\u00ea rastreia os mentions do YouTube?<\/b><br>\nVoc\u00ea pode rastre\u00e1-los manualmente no YouTube, mas isso abrange apenas os mentions marcados. Para rastrear mentions marcados e n\u00e3o marcados, voc\u00ea precisa de um <b>ferramenta de monitoramento de m\u00eddia social<\/b>. \n<br>\n<br>\n<b>Por que voc\u00ea deve rastrear os mentions do YouTube?<\/b>\n<br>\nEles ajudam voc\u00ea: <br>\n- Aumente a visibilidade e o engajamento.<br>\n- Identificar oportunidades de colabora\u00e7\u00e3o.<br>\n- Entenda melhor seu p\u00fablico.<br>\n- Proteja e construa a reputa\u00e7\u00e3o de seu canal.<br>\n- Melhorar o SEO do YouTube.<\/p>\n\n\n\n<p>Vamos nos lembrar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O YouTube \u00e9 o segundo site mais visitado do mundo.<\/strong> Ele gera mais de 100 bilh\u00f5es de visitas por m\u00eas e 1,2 trilh\u00e3o por ano.<\/li>\n\n\n\n<li><strong>A sess\u00e3o m\u00e9dia dura mais de 20 minutos.<\/strong> Isso prova que ela ainda \u00e9 uma das melhores plataformas para criar uma marca ou um neg\u00f3cio.<\/li>\n\n\n\n<li><strong>Mas o conte\u00fado por si s\u00f3 n\u00e3o \u00e9 suficiente.<\/strong> Para usar totalmente o potencial do YouTube, voc\u00ea precisa de an\u00e1lises. Dados s\u00e3o poder.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatareyt\"><strong>O que s\u00e3o mentions do YouTube?<\/strong><\/h2>\n\n\n\n<p><strong>YouTube mention significa uma situa\u00e7\u00e3o em que um usu\u00e1rio da plataforma faz refer\u00eancia ou faz um link para outro usu\u00e1rio em qualquer tipo de conte\u00fado dispon\u00edvel na plataforma.&nbsp;<\/strong><\/p>\n\n\n\n<p>Os Mentions s\u00e3o importantes porque podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>notificar o usu\u00e1rio do mentioned para interagir, melhorar o engajamento ou chamar a aten\u00e7\u00e3o para o canal mentioned,<\/li>\n\n\n\n<li>inform\u00e1-lo sobre a reputa\u00e7\u00e3o de seu canal,<\/li>\n\n\n\n<li>influenciam o SEO do YouTube na plataforma,<\/li>\n\n\n\n<li>aumentar sua visibilidade em LLMs (por exemplo, ChatGPT, Gemini ou Perplexity).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\nOs Mentions no YouTube n\u00e3o afetam apenas o engajamento e o SEO na plataforma. Em 2025, eles se tornaram essenciais por outro motivo: <b>visibilidade em modelos de linguagem grandes (LLMs)<\/b>.\n<br>\n<br>\nFerramentas como ChatGPT, Gemini ou Perplexity AI dependem cada vez mais de mentions dispon\u00edveis publicamente em todas as plataformas. Isso significa que <b>Toda vez que seu canal \u00e9 mentioned (mesmo sem um link), ele contribui para <a href=\"https:\/\/brand24.com\/blog\/pt\/marca-mentions-seo\/\">qu\u00e3o vis\u00edvel voc\u00ea est\u00e1 nos resultados de pesquisa orientados por IA<\/a><\/b>. \n<br>\n<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe os mentions do YouTube como um profissional!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Marcado mentions<\/h3>\n\n\n\n<p>Imagine que voc\u00ea carregue um v\u00eddeo no YouTube. Como voc\u00ea daria cr\u00e9dito ao coautor? Ou chamaria a aten\u00e7\u00e3o de outro canal?<\/p>\n\n\n\n<p>Muito provavelmente, voc\u00ea usar\u00e1 o s\u00edmbolo \"@\" + o nome do canal.<strong> Dessa forma, voc\u00ea cria a chamada tag YouTube mention, que \u00e9 clic\u00e1vel.&nbsp;<\/strong><\/p>\n\n\n\n<p>Esse mention informa ao usu\u00e1rio marcado que voc\u00ea mentioned ele ou o canal dele (a menos que ele tenha desativado as notifica\u00e7\u00f5es... mas isso \u00e9 algo que est\u00e1 fora do seu controle).<\/p>\n\n\n\n<p>Sim, funciona como no caso de <a href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram mentions<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/pt\/twitter-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter mentions<\/a>.<\/p>\n\n\n\n<p>Na pr\u00e1tica, h\u00e1 tr\u00eas situa\u00e7\u00f5es em que falamos de um YouTube mention marcado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em um t\u00edtulo de v\u00eddeo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d014450&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d014450\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_title.jpg\" alt=\"youtube mentions no t\u00edtulo\" class=\"wp-image-163783\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title.jpg 532w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-300x313.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_title-152x159.jpg 152w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube mention em um t\u00edtulo de v\u00eddeo<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em uma descri\u00e7\u00e3o de v\u00eddeo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d01493c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d01493c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg\" alt=\"youtube mentions description\" class=\"wp-image-163785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-1140x236.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-300x62.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1-248x51.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_description-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O exemplo do YouTube marcou mention em uma descri\u00e7\u00e3o de v\u00eddeo<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em um coment\u00e1rio<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d014dc5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d014dc5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"502\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg\" alt=\"coment\u00e1rio no youtube\" class=\"wp-image-163786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-1140x502.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-300x132.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment-248x109.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_comment.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Marcou o nome de usu\u00e1rio mention em um coment\u00e1rio<\/figcaption><\/figure>\n\n\n\n<p>O uso de mentions com tags do YouTube tem v\u00e1rias vantagens.<\/p>\n\n\n\n<p>Em primeiro lugar,<strong> \u00e9 muito \u00fatil promover um ou mais de seus outros canais.<\/strong><\/p>\n\n\n\n<p>Imagine uma situa\u00e7\u00e3o em que voc\u00ea tenha outro canal (ou seja, em um idioma diferente). Voc\u00ea poderia marcar esse canal no t\u00edtulo ou na descri\u00e7\u00e3o do seu v\u00eddeo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d015267&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d015267\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/image.jpeg\" alt=\"v\u00e1rios mentions do youtube\" class=\"wp-image-163797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image.jpeg 1108w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-300x187.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-248x154.jpeg 248w\" sizes=\"auto, (max-width: 1108px) 100vw, 1108px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O canal \"Good Times Bad Times\" usa mentions na descri\u00e7\u00e3o para promover seu canal em outros idiomas<\/figcaption><\/figure>\n\n\n\n<p>Em segundo lugar, <strong>para chamar a aten\u00e7\u00e3o de outros criadores<\/strong>.<\/p>\n\n\n\n<p>Voc\u00ea pode usar os mentions marcados do YouTube para colaborar com os criadores ou elogi\u00e1-los por suas contribui\u00e7\u00f5es ao seu conte\u00fado.<\/p>\n\n\n\n<p>\u00c9 muito mais f\u00e1cil clicar no sinal mention e depois ir para esse canal para se inscrever, por exemplo.<\/p>\n\n\n\n<p>Al\u00e9m disso, um mention marcado parece sexy. Um URL simples - n\u00e3o.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>@Brand24<\/b> vs. <b>https:\/\/www.youtube.com\/@brand24<\/b>\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">mentions n\u00e3o identificados<\/h3>\n\n\n\n<p>No entanto, nem todos os mention no YouTube est\u00e3o marcados.<\/p>\n\n\n\n<p>Eu diria at\u00e9 que os mentions marcados s\u00e3o minoria. Uma grande minoria.<\/p>\n\n\n\n<p><strong>Untagged mention significa uma situa\u00e7\u00e3o em que algu\u00e9m usa um nome de canal ou nome de usu\u00e1rio do YouTube sem digitar \"@\" no in\u00edcio.<\/strong><\/p>\n\n\n\n<p>\u00c9 apenas um texto simples. N\u00e3o h\u00e1 notifica\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d015806&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d015806\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg\" alt=\"youtube n\u00e3o identificado mentions\" class=\"wp-image-163789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-1140x274.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-300x72.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged-248x60.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_untagged.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de mention n\u00e3o identificado detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Os mentions n\u00e3o identificados s\u00e3o complicados para cada criador do YouTube.<\/p>\n\n\n\n<p>Algu\u00e9m est\u00e1 falando sobre voc\u00ea, e voc\u00ea n\u00e3o pode controlar isso.<\/p>\n\n\n\n<p>Voc\u00ea nem mesmo sabe quem, por que e onde o mentioned o pegou!<\/p>\n\n\n\n<p>Caramba!<\/p>\n\n\n\n<p>Felizmente, h\u00e1 uma maneira de rastrear mentions n\u00e3o marcados e nunca perder uma conversa sobre voc\u00ea e seu canal no YouTube.<\/p>\n\n\n\n<p>Voc\u00ea precisa da ajuda de uma ferramenta de monitoramento de m\u00eddia social!<\/p>\n\n\n\n<p>&lt;<a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> entra no palco&gt;<\/p>\n\n\n\n<p>Benef\u00edcios de rastrear mentions no YouTube:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea pode <strong>descobrir oportunidades de colabora\u00e7\u00e3o<\/strong> com outros criadores.<\/li>\n\n\n\n<li>Voc\u00ea pode <strong>aumentar o engajamento em seu canal<\/strong> respondendo aos mentions.<\/li>\n\n\n\n<li>Voc\u00ea pode <strong>obter insights sobre estrat\u00e9gia de conte\u00fado <\/strong>observando o que repercute em seu p\u00fablico.<\/li>\n\n\n\n<li>Voc\u00ea pode <strong>Cuide de sua reputa\u00e7\u00e3o <\/strong>reagindo a mentions negativos.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Rastreie mentions do YouTube marcados e n\u00e3o marcados!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtoyt\"><strong>Como rastrear os mentions do YouTube?<\/strong><\/h2>\n\n\n\n<p>Muito bem, j\u00e1 sabemos o que s\u00e3o os mentions do YouTube.<\/p>\n\n\n\n<p>\u00c9 hora de ver como rastre\u00e1-los adequadamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manualtracking\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p>Vamos verificar o que o YouTube tem a oferecer com rela\u00e7\u00e3o ao rastreamento de mentions.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Comece abrindo um est\u00fadio no YouTube.<\/li>\n\n\n\n<li>Toque em \"Comments\" (Coment\u00e1rios) no menu \u00e0 esquerda e mude a visualiza\u00e7\u00e3o para \"Mentions\".<\/li>\n\n\n\n<li>Na guia Mentions, voc\u00ea pode ver todos os novos mentions do seu canal.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d0161c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d0161c8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg\" alt=\"youtube studio mentions\" class=\"wp-image-163790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-1140x546.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-300x144.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_yt_studio.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Voc\u00ea pode encontrar seu canal mentions no YouTube Studio<\/figcaption><\/figure>\n\n\n\n<p>Infelizmente, o YouTube Studio n\u00e3o oferece nenhuma an\u00e1lise de mentions e s\u00f3 captura mentions marcados.<\/p>\n\n\n\n<p>A \u00fanica coisa que voc\u00ea pode fazer em rela\u00e7\u00e3o aos mentions do YouTube aqui \u00e9 configurar as notifica\u00e7\u00f5es (isso deve ser feito por padr\u00e3o).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d01664d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d01664d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"732\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg\" alt=\"Notifica\u00e7\u00f5es mentions\" class=\"wp-image-163791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-1140x732.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_studio_notifications.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>E isso \u00e9 praticamente tudo o que voc\u00ea pode fazer com seus mentions no YouTube Studio.<\/p>\n\n\n\n<p>Se quiser fazer an\u00e1lises detalhadas com essa ferramenta, voc\u00ea deve fazer isso manualmente.<\/p>\n\n\n\n<p>Eu realmente preciso descrever como essa an\u00e1lise \u00e9 demorada e cansativa?<\/p>\n\n\n\n<p>Existe uma maneira mais f\u00e1cil. Muito, muito mais f\u00e1cil!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialmediamonitoring\"><strong>02 Usar uma ferramenta de monitoramento de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p><strong>Social <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a> s\u00e3o softwares usados para rastrear, filtrar e analisar mentions e conversas em plataformas de m\u00eddia social.<\/strong><\/p>\n\n\n\n<p>O topo <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a> ferramentas, como o Brand24, oferecem um conjunto impressionante de insights sobre seus mentions do YouTube (marcados e n\u00e3o marcados):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume, alcance e Detector de anomalias de IA do Mention;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de sentimento<\/a>;<\/li>\n\n\n\n<li>An\u00e1lise de t\u00f3picos;<\/li>\n\n\n\n<li>Barra de pesquisa avan\u00e7ada;<\/li>\n\n\n\n<li>Principais influenciadores e canais mais influentes;<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> &amp; <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li>... e muito mais!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe os mentions do YouTube com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Certo, mas como <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de monitoramento de m\u00eddia social\">ferramentas de monitoramento de m\u00eddia social<\/a> obter todos esses dados?<\/p>\n\n\n\n<p>Eles t\u00eam acesso a mentions p\u00fablicos publicados em v\u00e1rias fontes.<\/p>\n\n\n\n<p>Eles geralmente rastreiam e analisam mentions do YouTube, Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Quora, Telegram e Twitch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d016f4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d016f4e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"672\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg\" alt=\"Painel de controle do Brand24 YouTube mentions\" class=\"wp-image-163792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-1140x672.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-300x177.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard-248x146.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brand24 YouTube mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">O Detector de Anomalias de IA.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quando algo estranho acontece em seu projeto (ou seja, um pico repentino no volume de mentions), a IA faz uma varredura na Web para encontrar a poss\u00edvel causa.<\/li>\n\n\n\n<li>Posteriormente, o Detector de Anomalias apresenta suas conclus\u00f5es em duas ou tr\u00eas frases.<\/li>\n\n\n\n<li><strong>Ele faz o trabalho de pesquisar centenas de mentions em 3 segundos.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Veja o exemplo do PewDiePie.<\/strong><\/p>\n\n\n\n<p>De acordo com o Anomaly Detector, o aumento significativo de mentions foi causado principalmente pela colabora\u00e7\u00e3o entre PewDiePie e MrBeast.<\/p>\n\n\n\n<p>Verifiquei manualmente e o Detector de anomalias estava absolutamente correto!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d01748d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d01748d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg\" alt=\"An\u00e1lise de brand24 ai mentions com detector de anomalias\" class=\"wp-image-163793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-1140x581.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-300x153.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector-248x126.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O Detector de anomalias de IA do Brand24 acelera a an\u00e1lise do YouTube mentions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Acompanhamento do progresso<\/h3>\n\n\n\n<p>Como voc\u00ea sabe se est\u00e1 se saindo melhor agora do que no passado?<\/p>\n\n\n\n<p>Basta acessar o recurso Comparar per\u00edodos e filtrar os resultados apenas para o YouTube.<\/p>\n\n\n\n<p>\u00c9 assim que voc\u00ea obter\u00e1 a tabela que resume seu progresso.<\/p>\n\n\n\n<p><strong>Exemplo de PewDiePie.<\/strong><\/p>\n\n\n\n<p>Desta vez, eu preferiria dizer - um retrocesso. Como voc\u00ea pode ver abaixo, o desempenho desse YouTuber geralmente piora. Especialmente no caso do alcance (uma queda de 63%!).<\/p>\n\n\n\n<p>Esperamos que sua colabora\u00e7\u00e3o com o MrBeast reverta essa tend\u00eancia negativa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d017995&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d017995\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg\" alt=\"comparar per\u00edodos ai brand24\" class=\"wp-image-163794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_compare.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Comparar per\u00edodos na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Benef\u00edcios do rastreamento de mentions usando uma ferramenta avan\u00e7ada de monitoramento do YouTube:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dados abrangentes<\/strong> - voc\u00ea tem acesso a mentions marcados e n\u00e3o marcados do YouTube com uma \u00fanica ferramenta;<\/li>\n\n\n\n<li><strong>Dados detalhados<\/strong> - Voc\u00ea pode verificar v\u00e1rias m\u00e9tricas do mentions, incluindo sentimento, principais influenciadores, compara\u00e7\u00e3o de per\u00edodos, etc;<\/li>\n\n\n\n<li><strong>An\u00e1lises r\u00e1pidas e eficazes<\/strong> - voc\u00ea economiza seu tempo em an\u00e1lises gra\u00e7as aos pain\u00e9is e ao AI Anomaly Detector;<\/li>\n\n\n\n<li><strong>Abordagem multicanal<\/strong> - voc\u00ea n\u00e3o precisa pagar por v\u00e1rias ferramentas se escolher uma que acesse v\u00e1rias fontes de dados;<\/li>\n\n\n\n<li><strong>Prote\u00e7\u00e3o da reputa\u00e7\u00e3o da marca<\/strong> - voc\u00ea pode responder imediatamente a coment\u00e1rios negativos e evitar um <a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">crise de reputa\u00e7\u00e3o da marca<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtoanalyze\"><strong>Como analisar os mentions do YouTube para obter insights?<\/strong><\/h2>\n\n\n\n<p>Gra\u00e7as \u00e0s estrelas, a IA est\u00e1 cada vez mais assumindo tarefas mon\u00f3tonas para n\u00f3s. E <strong>Insights sobre IA do Brand24<\/strong> \u00e9 um \u00f3timo exemplo dessa tend\u00eancia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O algoritmo de aprendizado de m\u00e1quina percorre seu projeto (ou seja, o canal monitorado do YouTube).<\/li>\n\n\n\n<li>Posteriormente, ele resume todos os dados por meio de textos e gr\u00e1ficos.<\/li>\n\n\n\n<li>Os insights de IA n\u00e3o apenas apresentam tend\u00eancias, mas tamb\u00e9m geram recomenda\u00e7\u00f5es acion\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d017f36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d017f36\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"643\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg\" alt=\"brand24 O AI Insights simplifica o processo de an\u00e1lise\" class=\"wp-image-163795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-1140x643.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_insights_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O AI Insights simplifica o processo de an\u00e1lise<\/figcaption><\/figure>\n\n\n\n<p>Se isso n\u00e3o for suficiente para voc\u00ea, visite o <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00e9tricas de IA<\/a> <\/strong>guia.<\/p>\n\n\n\n<p>Esse recurso apresenta dados adicionais extra\u00eddos de seu projeto.<\/p>\n\n\n\n<p>Aqui, voc\u00ea pode verificar qual fonte de mentions gera o burburinho mais positivo em seu canal do YouTube.<\/p>\n\n\n\n<p>Ou, ao contr\u00e1rio, descubra a plataforma favorita de seus odiadores.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8f5d0183d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8f5d0183d7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"821\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg\" alt=\"brand24 m\u00e9tricas de ai para youtube mentions\" class=\"wp-image-163796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-1140x821.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-300x216.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24-221x159.jpg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube_mentions_ai_metrics_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Metrics - outro recurso do Brand24 que impulsiona os mentions do YouTube<\/figcaption><\/figure>\n\n\n\n<p>Pessoalmente, gosto de pensar nesses recursos como um analista que contratei.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analise os mentions do YouTube com a IA!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>O YouTube \u00e9 uma plataforma muito influente. Mas, para tirar o m\u00e1ximo proveito dela, voc\u00ea deve realmente se dedicar \u00e0 an\u00e1lise.<\/p>\n\n\n\n<p>Se voc\u00ea quiser fazer isso como um profissional, n\u00e3o deve confiar apenas no YouTube Studio. Infelizmente, ele \u00e9 muito b\u00e1sico. Use uma ferramenta profissional de monitoramento de m\u00eddia social.<\/p>\n\n\n\n<p>Exceto, use uma ferramenta profissional de monitoramento de m\u00eddia social.<\/p>\n\n\n\n<p>Ele fornece insights detalhados sobre mentions marcados e n\u00e3o marcados, agiliza a an\u00e1lise com solu\u00e7\u00f5es de IA e oferece suporte \u00e0 sua estrat\u00e9gia hol\u00edstica. <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reconhecimento da marca<\/a> estrat\u00e9gia.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os mentions do YouTube aumentam as intera\u00e7\u00f5es, melhoram o engajamento, atraem a aten\u00e7\u00e3o, avaliam a reputa\u00e7\u00e3o do canal e afetam o SEO do YouTube.<\/li>\n\n\n\n<li>Os mentions marcados notificam os usu\u00e1rios, enquanto os mentions n\u00e3o marcados permanecem despercebidos (a menos que voc\u00ea use uma ferramenta de monitoramento de m\u00eddia social).<\/li>\n\n\n\n<li>O YouTube Studio n\u00e3o inclui nenhuma an\u00e1lise de mentions.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de m\u00eddia social\">Ferramentas de m\u00eddia social<\/a> como o Brand24 oferecem an\u00e1lises avan\u00e7adas para mentions do YouTube marcados e n\u00e3o marcados.<\/li>\n\n\n\n<li>Os recursos de IA aceleram significativamente o processo de an\u00e1lise do YouTube mentions.<\/li>\n<\/ul>\n\n\n\n<p>Aumente o n\u00edvel de suas an\u00e1lises do YouTube! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=164\" title=\"Inicie um teste gratuito de 14 dias!\">Inicie um teste gratuito de 14 dias!<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Os mentions do YouTube t\u00eam um papel mais importante do que voc\u00ea imagina. Como us\u00e1-los? E como rastrear os mentions do YouTube? Aqui voc\u00ea encontrar\u00e1 todas as respostas!<\/p>","protected":false},"author":83,"featured_media":163799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-163778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=163778"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163778\/revisions"}],"predecessor-version":[{"id":182966,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/163778\/revisions\/182966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/163799"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=163778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=163778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=163778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}