{"id":164183,"date":"2024-04-22T14:02:17","date_gmt":"2024-04-22T12:02:17","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164183"},"modified":"2026-04-13T14:20:29","modified_gmt":"2026-04-13T12:20:29","slug":"metricas-do-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-metrics\/","title":{"rendered":"12 m\u00e9tricas importantes do TikTok que voc\u00ea deve acompanhar em 2026"},"content":{"rendered":"<p>Espera-se que o TikTok atinja mais de 2,2 bilh\u00f5es de usu\u00e1rios at\u00e9 2027. Compreender e medir as m\u00e9tricas do TikTok \u00e9 essencial se voc\u00ea quiser se destacar nessa plataforma lotada. Este artigo explora as m\u00e9tricas essenciais para aumentar suas visualiza\u00e7\u00f5es de v\u00eddeo e o p\u00fablico alcan\u00e7ado. Vou me aprofundar no que cada m\u00e9trica mede e por que ela \u00e9 importante. Al\u00e9m disso, fornecerei instru\u00e7\u00f5es sobre como acessar a an\u00e1lise do TikTok. Ficou interessado? Vamos nos aprofundar!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Rastreamento <strong>M\u00e9tricas do TikTok<\/strong> podem ajud\u00e1-lo a entender seu desempenho na plataforma e aprimorar sua estrat\u00e9gia de marketing para obter melhores resultados. Ao mesmo tempo, a an\u00e1lise desses dados \u00e9 inestim\u00e1vel para conhecer suas fontes de tr\u00e1fego e seu p\u00fablico-alvo, para que voc\u00ea possa alcan\u00e7ar novos usu\u00e1rios em potencial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key\"><strong>Principais m\u00e9tricas do TikTok a serem monitoradas:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"views\"><strong>01 Visualiza\u00e7\u00f5es de v\u00eddeo<\/strong><\/h3>\n\n\n\n<p>As visualiza\u00e7\u00f5es de v\u00eddeo medem o n\u00famero total de vezes que seus v\u00eddeos do TikTok foram assistidos.<\/p>\n\n\n\n<p>As altas contagens de visualiza\u00e7\u00f5es e a porcentagem de pessoas que assistiram ao v\u00eddeo completo podem indicar um potencial de tend\u00eancia.<\/p>\n\n\n\n<p>Ent\u00e3o, para simplificar: Quanto mais pessoas assistirem ao v\u00eddeo inteiro, melhor.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode encontrar informa\u00e7\u00f5es sobre suas visualiza\u00e7\u00f5es na guia Profile Overview (Vis\u00e3o geral do perfil) &gt; Content (Conte\u00fado) em um <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-tiktok\/\" title=\"\">An\u00e1lise do TikTok <\/a>ferramenta chamada \"Creator Center\". H\u00e1 duas guias para escolher: desempenho do v\u00eddeo e visualizadores.<\/p>\n\n\n\n<p>Na guia Desempenho:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o tempo m\u00e9dio que as pessoas assistiram ao seu v\u00eddeo<\/li>\n\n\n\n<li>quantas pessoas assistiram ao v\u00eddeo inteiro<\/li>\n\n\n\n<li>o n\u00famero de seguidores que vieram depois de assistir a esse conte\u00fado espec\u00edfico<\/li>\n\n\n\n<li>o tempo total em que as pessoas assistiram ao v\u00eddeo<\/li>\n<\/ul>\n\n\n\n<p>Na guia Viewers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o n\u00famero total de espectadores<\/li>\n\n\n\n<li>tipos de espectadores (seguidores\/n\u00e3o seguidores e espectadores que retornam\/novos espectadores)<\/li>\n\n\n\n<li>g\u00eanero do espectador<\/li>\n\n\n\n<li>visualiza\u00e7\u00f5es de v\u00eddeo por regi\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Com esse recurso, \u00e9 poss\u00edvel monitorar como v\u00e1rias estrat\u00e9gias promocionais e de conte\u00fado direcionam o tr\u00e1fego para o seu perfil, para que voc\u00ea possa ajustar sua estrat\u00e9gia e criar conte\u00fado de sucesso.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09491111&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09491111\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"933\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-content-performance.png\" alt=\"Centro de cria\u00e7\u00e3o do TikTok: Guia Desempenho\" class=\"wp-image-164185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-performance.png 933w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-performance-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-performance-248x133.png 248w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Centro de cria\u00e7\u00e3o do TikTok: Guia Desempenho<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09491409&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09491409\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-viewers-insights.png\" alt=\"Centro de Criadores do TikTok: Guia Visualizadores\" class=\"wp-image-164186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-viewers-insights.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-viewers-insights-300x132.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-viewers-insights-248x109.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Centro de Criadores do TikTok: Guia Visualizadores<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as principais m\u00e9tricas do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=175\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume\"><strong>02 O volume de mentions<\/strong><\/h3>\n\n\n\n<p>Uma m\u00e9trica do TikTok frequentemente subestimada, mas essencial, \u00e9 o volume de mentions. Isso lhe dir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quem fala sobre sua marca?<\/li>\n\n\n\n<li>Com que frequ\u00eancia essas pessoas falam sobre sua marca?<\/li>\n\n\n\n<li>Como eles se sentem em rela\u00e7\u00e3o \u00e0 sua marca?<\/li>\n<\/ul>\n\n\n\n<p>Por monitoramento <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" title=\"TikTok mentions\">TikTok mentions<\/a>Se a marca for uma marca, ela poder\u00e1 controlar as conversas sobre ela e ajustar a mensagem, se necess\u00e1rio.<\/p>\n\n\n\n<p>\u00c0s vezes, achamos que nossa campanha \u00e9 perfeita e que todos v\u00e3o ador\u00e1-la, mas a\u00ed... a realidade aparece.<\/p>\n\n\n\n<p>O rastreamento de mentions permite que voc\u00ea responda rapidamente.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode conhecer seu p\u00fablico e aprimorar a estrat\u00e9gia de marketing do TikTok.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode encontrar<a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\"> social mentions<\/a> em seu perfil do TikTok. Os que forem adicionados com \"@\" aparecer\u00e3o em sua lista de notifica\u00e7\u00f5es.<\/p>\n\n\n\n<p>O Creator Center da plataforma permite filtrar notifica\u00e7\u00f5es, para que voc\u00ea possa receber apenas aquelas sobre mentions e tags listadas em um s\u00f3 lugar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba094919d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba094919d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-notifictions.png\" alt=\"Op\u00e7\u00e3o de filtragem de notifica\u00e7\u00f5es no TikTok\" class=\"wp-image-164187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-notifictions.png 606w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-notifictions-300x248.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-notifictions-193x159.png 193w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Op\u00e7\u00e3o de filtragem de notifica\u00e7\u00f5es no TikTok<\/figcaption><\/figure>\n\n\n\n<p>No entanto, medi-los manualmente pode consumir muito tempo e dar margem a erros. Al\u00e9m disso, voc\u00ea ver\u00e1 apenas os que foram adicionados corretamente (como links clic\u00e1veis com o s\u00edmbolo \"@\").<\/p>\n\n\n\n<p>E, quer gostemos ou n\u00e3o, h\u00e1 muito mais a ser encontrado.<\/p>\n\n\n\n<p>\u00c9 por isso que sugiro usar<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\"> ferramentas de escuta social<\/a>. Eles podem capturar mentions de sua marca em toda a Internet (inclusive aqueles n\u00e3o marcados diretamente).<\/p>\n\n\n\n<p>Por exemplo, este \u00e9 um mention n\u00e3o marcado detectado pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09491cac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09491cac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-untagged-mention.png\" alt=\"Um mention n\u00e3o marcado detectado pelo Brand24.\" class=\"wp-image-164188\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-untagged-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-untagged-mention-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-untagged-mention-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention n\u00e3o marcado detectado pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p>E aqui est\u00e1 o divisor de \u00e1guas. Algumas ferramentas mais avan\u00e7adas usam IA para simplificar o processo de an\u00e1lise de dados.<\/p>\n\n\n\n<p>Confira este recurso - \u00e9 um recurso de detec\u00e7\u00e3o de anomalias que identifica quaisquer picos em seu<a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\"> marca mentions<\/a> e explica imediatamente os \"porqu\u00eas\" por tr\u00e1s disso:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09491f90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09491f90\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"402\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-anomaly-detector.png\" alt=\"Recurso de Detector de Anomalias baseado em IA da Brand24\" class=\"wp-image-164189\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-anomaly-detector-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-anomaly-detector-248x100.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso Anomaly Detector do Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"followers\"><strong>03 Seguidores<\/strong><\/h3>\n\n\n\n<p>As m\u00e9tricas de seguidores do TikTok s\u00e3o essenciais para otimizar sua estrat\u00e9gia no TikTok e obter crescimento e engajamento de longo prazo. Elas o ajudam a conhecer seus seguidores para que voc\u00ea possa refinar as estrat\u00e9gias e aumentar o envolvimento.<\/p>\n\n\n\n<p>O crescimento cont\u00ednuo de seguidores indica resson\u00e2ncia do conte\u00fado.<\/p>\n\n\n\n<p>Aqui est\u00e3o as m\u00e9tricas de seguidores do TikTok:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total de seguidores<\/strong> - o n\u00famero total de usu\u00e1rios que seguem sua conta, incluindo quaisquer altera\u00e7\u00f5es que tenham ocorrido no per\u00edodo selecionado.<\/li>\n\n\n\n<li><strong>G\u00eanero<\/strong> - essa m\u00e9trica mostra a distribui\u00e7\u00e3o de seus seguidores por g\u00eanero.<\/li>\n\n\n\n<li><strong>Pa\u00eds\/regi\u00e3o <\/strong>- Essa m\u00e9trica mostra de onde s\u00e3o seus seguidores e \u00e9 classificada por pa\u00eds.<\/li>\n\n\n\n<li><strong>Atividade dos seguidores<\/strong> - Aqui, voc\u00ea encontrar\u00e1 informa\u00e7\u00f5es sobre os hor\u00e1rios em que seus seguidores est\u00e3o mais ativos no TikTok (geralmente \u00e9 o melhor momento para postar)<\/li>\n\n\n\n<li><strong>Idade<\/strong> - Aqui est\u00e1 o detalhamento da idade de seus seguidores.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acessar as m\u00e9tricas de seus seguidores internamente por meio do TikTok Analytics, e \u00e9 poss\u00edvel filtrar os dados por tempo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba094922d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba094922d5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-followers-metrics.png\" alt=\"M\u00e9tricas de seguidores no TikTok Creator Center.\" class=\"wp-image-164190\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-followers-metrics.png 674w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-followers-metrics-300x223.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-followers-metrics-214x159.png 214w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">M\u00e9tricas de seguidores no TikTok Creator Center.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"profile\"><strong>04 visualiza\u00e7\u00f5es de perfil<\/strong><\/h3>\n\n\n\n<p>As visualiza\u00e7\u00f5es de perfil no TikTok mostram o n\u00famero de vezes que os usu\u00e1rios visitaram sua conta do TikTok.<\/p>\n\n\n\n<p>Essa m\u00e9trica indica fortemente o interesse na sua marca e revela se o conte\u00fado atrai o usu\u00e1rio a explorar mais sobre voc\u00ea al\u00e9m do v\u00eddeo que apareceu na p\u00e1gina \"Para voc\u00ea\".<\/p>\n\n\n\n<p>Muitas visualiza\u00e7\u00f5es de perfil podem significar uma estrat\u00e9gia de conte\u00fado eficaz que leva os espectadores a se envolverem mais com seus v\u00eddeos.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acessar facilmente as estat\u00edsticas de visualiza\u00e7\u00f5es de perfil na guia \"Principais m\u00e9tricas\" no painel de an\u00e1lise do TikTok.<\/p>\n\n\n\n<p>Essa m\u00e9trica deve ser monitorada regularmente para avaliar como diferentes conte\u00fados ou esfor\u00e7os promocionais afetam o interesse em seu perfil.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba0949271d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba0949271d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"314\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-profile-views.png\" alt=\"Visualiza\u00e7\u00f5es de perfil no TikTok Creator Center.\" class=\"wp-image-164191\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-profile-views.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-profile-views-300x94.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-profile-views-248x78.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00f5es de perfil no TikTok Creator Center.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as principais m\u00e9tricas do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=175\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"unique\"><strong>05 espectadores \u00fanicos<\/strong><\/h3>\n\n\n\n<p>Essa m\u00e9trica mede o n\u00famero de vezes que uma pessoa espec\u00edfica assistiu aos seus v\u00eddeos. Ela fornece insights sobre como o conte\u00fado atrai novos usu\u00e1rios e ajuda a monitorar o crescimento do p\u00fablico de forma eficaz.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Encontre estat\u00edsticas exclusivas de visualizadores nas \"Informa\u00e7\u00f5es sobre o conte\u00fado\" de sua an\u00e1lise do TikTok. \u00c9 poss\u00edvel acessar dados de um intervalo de datas selecionado.<\/p>\n\n\n\n<p>Fato curioso: eu tinha um v\u00eddeo viral. \u00c9 por isso que o pico \u00e9 t\u00e3o alto de 4 a 6 de abril no gr\u00e1fico abaixo. Louco, n\u00e3o?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09492be2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09492be2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"301\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-unique-viewers.png\" alt=\"Visualizadores exclusivos no TikTok Creator Center.\" class=\"wp-image-164192\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-unique-viewers.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-unique-viewers-300x90.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-unique-viewers-248x75.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualizadores exclusivos no TikTok Creator Center.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>06 Alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">Alcance da m\u00eddia social<\/a> no TikTok est\u00e1 diretamente vinculado aos espectadores. Essa m\u00e9trica consiste em contar o n\u00famero de contas exclusivas que veem o conte\u00fado vinculado \u00e0 sua marca.<\/p>\n\n\n\n<p>Essa \u00e9 uma das m\u00e9tricas mais importantes do TikTok, pois mostra at\u00e9 que ponto sua mensagem est\u00e1 se espalhando.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Infelizmente, o TikTok \u00e9 muito limitado na medi\u00e7\u00e3o de seu alcance.<\/p>\n\n\n\n<p>Voc\u00ea poderia contar as visualiza\u00e7\u00f5es que obteve em todos os seus v\u00eddeos em um determinado per\u00edodo de tempo e resumi-las, mas esse m\u00e9todo est\u00e1 longe de ser perfeito.<\/p>\n\n\n\n<p>Se quiser fazer isso direito, use aplicativos como Brand24, Hootsuite ou Sprout Social. Esses aplicativos fornecem dados que v\u00e3o al\u00e9m do TikTok, dando a voc\u00ea uma compreens\u00e3o mais ampla da visibilidade do seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, outras fontes de dados do Brand24 incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social, como TikTok, Instagram, LinkedIn, YouTube, Facebook, Reddit, Quora, Telegram e Twitch<\/li>\n\n\n\n<li>Sites de avalia\u00e7\u00e3o, como TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas de v\u00eddeo<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs de discuss\u00e3o<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n\n\n\n<li>Fontes de not\u00edcias on-line<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09492f37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09492f37\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-mentions-and-reach.png\" alt=\"Mentions e alcance pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164193\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-mentions-and-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-mentions-and-reach-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-mentions-and-reach-248x111.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions e alcance de Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode acessar esses dados em um intervalo de datas selecionado.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Brand24 monitora as altera\u00e7\u00f5es em seu <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">alcance da m\u00eddia<\/a> ao longo do tempo e fornece insights baseados em IA sobre o que exatamente fez sua comunidade crescer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba094931c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba094931c9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-summary.png\" alt=\"Insights baseados em IA da Brand24.\" class=\"wp-image-164194\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary.png 715w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary-300x210.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary-227x159.png 227w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights baseados em IA da Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"interactions\"><strong>07 Intera\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p>As intera\u00e7\u00f5es no TikTok s\u00e3o todas sobre como os usu\u00e1rios se envolvem com suas publica\u00e7\u00f5es de v\u00eddeo. Essa m\u00e9trica inclui o n\u00famero de coment\u00e1rios, curtidas, compartilhamentos e salvamentos.<\/p>\n\n\n\n<p>Fique atento a essa m\u00e9trica, pois ela reflete diretamente sua <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-do-tiktok\/\" title=\"Desempenho no TikTok\">Desempenho no TikTok<\/a> e mostra o quanto seu conte\u00fado \u00e9 envolvente e interativo.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong>Taxas de intera\u00e7\u00e3o mais altas geralmente significam melhor desempenho do conte\u00fado e suporte mais substancial do algoritmo do TikTok.<\/strong><\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acompanhar as intera\u00e7\u00f5es verificando a se\u00e7\u00e3o \"Engagement\" (Envolvimento) da an\u00e1lise do TikTok.<\/p>\n\n\n\n<p>Os detalhamentos ajudam a identificar quais tipos de conte\u00fado geram mais engajamento, permitindo ajustes estrat\u00e9gicos para maximizar as intera\u00e7\u00f5es futuras.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba094934ba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba094934ba\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-tiktok-key-metrics.png\" alt=\"M\u00e9tricas de engajamento no TikTok Creator Center.\" class=\"wp-image-164195\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-key-metrics.png 884w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-key-metrics-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-key-metrics-248x140.png 248w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">M\u00e9tricas de engajamento no TikTok Creator Center.<\/figcaption><\/figure>\n\n\n\n<p>O TikTok tamb\u00e9m oferece um recurso interessante para o gerenciamento de coment\u00e1rios. Voc\u00ea pode verificar o n\u00famero total de coment\u00e1rios em um determinado per\u00edodo de tempo e interagir com cada um deles diretamente no painel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09493742&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09493742\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-comments-management.png\" alt=\"Gerenciamento de coment\u00e1rios no TikTok Creative Center.\" class=\"wp-image-164198\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-comments-management.png 863w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-comments-management-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-comments-management-248x144.png 248w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gerenciamento de coment\u00e1rios no TikTok Creative Center.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as principais m\u00e9tricas do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=175\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hashtag\"><strong>08 Desempenho da hashtag<\/strong><\/h3>\n\n\n\n<p>O desempenho da hashtag mede a efic\u00e1cia das hashtags usadas em seus v\u00eddeos do TikTok.<\/p>\n\n\n\n<p>Entender quais hashtags levam a uma maior visibilidade e engajamento pode afetar significativamente o alcance e o sucesso do seu conte\u00fado.<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>As hashtags eficazes ajudam a posicionar suas postagens de v\u00eddeo diante do p\u00fablico certo e dentro das conversas sobre tend\u00eancias, assim como em um SEO b\u00e1sico.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Use a an\u00e1lise \"Discovery\" do TikTok para rastrear o desempenho de hashtags espec\u00edficas. Isso inclui visualiza\u00e7\u00f5es, intera\u00e7\u00f5es e a tra\u00e7\u00e3o geral que os v\u00eddeos que usam determinadas hashtags recebem.<\/p>\n\n\n\n<p>Mas se voc\u00ea quiser mais an\u00e1lises de hashtag ou inspira\u00e7\u00f5es, v\u00e1 para \"Analysis\" (An\u00e1lise) no Brand24.<\/p>\n\n\n\n<p>Essa ferramenta pode monitorar hashtags e palavras-chave relacionadas \u00e0 sua marca ou ao seu setor no TikTok e, assim, ajud\u00e1-lo a identificar tend\u00eancias e t\u00f3picos populares que podem ser aproveitados em sua estrat\u00e9gia de marketing no TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09493b0a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09493b0a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"269\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-hashtags.png\" alt=\"An\u00e1lise de hashtags baseada em IA pelo Brand24.\" class=\"wp-image-164199\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-hashtags.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-hashtags-300x81.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-hashtags-248x67.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de hashtags baseada em IA pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"live\"><strong>09 M\u00e9tricas de v\u00eddeo ao vivo<\/strong><\/h3>\n\n\n\n<p>Os v\u00eddeos ao vivo no TikTok criam uma categoria totalmente diferente de m\u00e9tricas a serem monitoradas. Essas m\u00e9tricas incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dura\u00e7\u00e3o total<\/strong><strong><br><\/strong><strong> <\/strong>A quantidade total de tempo que voc\u00ea passou hospedando v\u00eddeos ao vivo.<\/li>\n\n\n\n<li><strong>Novos seguidores<\/strong><strong><br><\/strong>O n\u00famero total de usu\u00e1rios que descobriram sua conta do TikTok devido a essa live espec\u00edfica e seguiram voc\u00ea.<\/li>\n\n\n\n<li><strong>Maior n\u00famero de espectadores<\/strong><strong><br><\/strong><strong> <\/strong>Uma lista de usu\u00e1rios que mais assistiram \u00e0s suas sess\u00f5es ao vivo durante o per\u00edodo de tempo selecionado.<\/li>\n\n\n\n<li><strong>Visualizadores exclusivos<\/strong><strong><br><\/strong>Refere-se ao n\u00famero de usu\u00e1rios que assistiram ao seu v\u00eddeo ao vivo pelo menos uma vez.<\/li>\n\n\n\n<li><strong>Diamantes<\/strong><strong><br><\/strong>Quando voc\u00ea cria um v\u00eddeo ao vivo, os usu\u00e1rios podem enviar presentes virtuais chamados \"diamantes\". Posteriormente, voc\u00ea pode trocar esses diamantes por dinheiro real.<br>Essa m\u00e9trica mostra o n\u00famero de vezes que seu live lhe deu esses presentes.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Depois de mudar para uma conta comercial e publicar conte\u00fado ao vivo, voc\u00ea poder\u00e1 acessar o \"Live Center\" fornecido pelo TikTok. Nesse local, voc\u00ea pode encontrar dados sobre seu desempenho ao vivo em um per\u00edodo de tempo espec\u00edfico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09493e16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09493e16\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-tiktok-live.jpg\" alt=\"Painel de controle do TikTok Live Center.\" class=\"wp-image-164200\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-live.jpg 907w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-live-300x165.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-tiktok-live-248x137.jpg 248w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do TikTok Live Center.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>10 Taxa de engajamento<\/strong><\/h3>\n\n\n\n<p>A taxa de engajamento \u00e9 uma m\u00e9trica essencial no TikTok se voc\u00ea quiser avaliar seu desempenho. Ela reflete o quanto seus v\u00eddeos s\u00e3o envolventes e atraentes para o p\u00fablico.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A taxa de engajamento \u00e9 calculada pelo n\u00famero de curtidas, coment\u00e1rios e compartilhamentos que seu conte\u00fado recebe e comparada ao n\u00famero de visualiza\u00e7\u00f5es.<\/p>\n\n\n\n<p>A f\u00f3rmula aqui \u00e9 simples:<\/p>\n\n\n\n<p><strong>engajamento total (cada curtida, compartilhamento e coment\u00e1rio) dividido pelo total de visualiza\u00e7\u00f5es, multiplicado por 100<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence\"><strong>11 Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/h3>\n\n\n\n<p>O Presence Score \u00e9 uma das principais m\u00e9tricas para entender seu impacto. Ela mostra a visibilidade geral e o n\u00edvel de atividade de sua conta do TikTok.<\/p>\n\n\n\n<p>O Presence Score combina fatores como taxa de crescimento de seguidores, frequ\u00eancia de conte\u00fado e n\u00edveis de envolvimento para fornecer uma vis\u00e3o geral abrangente da presen\u00e7a on-line de sua marca.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>C\u00e1lculo de sua<a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\"> pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a> requer ferramentas avan\u00e7adas de an\u00e1lise que possam compilar e analisar dados de v\u00e1rios indicadores de desempenho e oferecer uma pontua\u00e7\u00e3o \u00fanica que o ajudar\u00e1 a entender a presen\u00e7a da sua marca.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia em um painel Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba0949418f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba0949418f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"287\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-presence-score.png\" alt=\"Presence Score da Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164201\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-presence-score-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-presence-score-248x71.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, tamb\u00e9m \u00e9 poss\u00edvel verificar como o seu Presence Score muda ao longo do tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending\"><strong>12 V\u00eddeos em alta<\/strong><\/h3>\n\n\n\n<p>Essa m\u00e9trica fornece uma vis\u00e3o geral de seus nove principais v\u00eddeos com o crescimento mais r\u00e1pido em visualiza\u00e7\u00f5es nos \u00faltimos 7 dias.<\/p>\n\n\n\n<p>Como medir?<\/p>\n\n\n\n<p>Voc\u00ea pode verificar seus v\u00eddeos virais em Creator Center &gt; Content &gt; Trending Videos.<\/p>\n\n\n\n<p>E \u00e9 isso que voc\u00ea recebe:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09494472&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09494472\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-trending-vdeos-2.png\" alt=\"V\u00eddeos de tend\u00eancias do TikTok.\" class=\"wp-image-164203\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-trending-vdeos-2.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-trending-vdeos-2-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-trending-vdeos-2-248x155.png 248w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">V\u00eddeos de tend\u00eancias do TikTok.<\/figcaption><\/figure>\n\n\n\n<p>Infelizmente, \u00e9 imposs\u00edvel retornar aos dados hist\u00f3ricos - voc\u00ea pode visualizar apenas os v\u00eddeos dos \u00faltimos 7 dias.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode clicar em cada um dos v\u00eddeos para obter informa\u00e7\u00f5es mais detalhadas (tempo m\u00e9dio em que as pessoas assistiram ao seu conte\u00fado, tempo total de reprodu\u00e7\u00e3o, quantas pessoas assistiram ao v\u00eddeo completo e quantos novos seguidores voc\u00ea obteve gra\u00e7as a esse conte\u00fado):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-content-stats.png\" alt=\"Desempenho do conte\u00fado do TikTok.\" class=\"wp-image-164204\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-stats.png 953w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-stats-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-content-stats-248x130.png 248w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><figcaption class=\"wp-element-caption\">Desempenho do conte\u00fado do TikTok.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dica: Ferramentas avan\u00e7adas podem analisar as m\u00e9tricas para voc\u00ea<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise de dados pode ser uma tarefa demorada e tediosa.<\/p>\n\n\n\n<p>Mas algumas ferramentas podem fazer o trabalho pesado para voc\u00ea.<\/p>\n\n\n\n<p>Parece bom?<\/p>\n\n\n\n<p>O Brand24 coletar\u00e1, analisar\u00e1 e interpretar\u00e1 seus dados - voc\u00ea recebe esses relat\u00f3rios e conclus\u00f5es elegantes. Dessa forma, voc\u00ea pode se concentrar em tarefas mais importantes do que contar e analisar dados manualmente.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia da guia Metrics Analysis (An\u00e1lise de m\u00e9tricas) no Brand24. Ela resume os dados de seu projeto, oferecendo uma vis\u00e3o geral clara e concisa do desempenho do TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09494794&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09494794\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-summary-metrics.png\" alt=\"Resumo da an\u00e1lise de m\u00e9tricas baseadas em IA por Brand24.\" class=\"wp-image-164205\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary-metrics.png 660w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary-metrics-300x227.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-summary-metrics-210x159.png 210w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumo da an\u00e1lise de m\u00e9tricas baseadas em IA por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>As an\u00e1lises do Brand24 v\u00e3o al\u00e9m dos n\u00fameros b\u00e1sicos. Ela investiga o sentimento por tr\u00e1s de seus mentions, categorizando-os como positivos, negativos ou neutros.&nbsp;<\/p>\n\n\n\n<p>Esse recurso \u00e9 particularmente \u00fatil, pois detecta automaticamente quais fontes geram o sentimento mais negativo, ajudando voc\u00ea a identificar as \u00e1reas que precisam de aten\u00e7\u00e3o especial.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba094949ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba094949ec\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-negativity-source.png\" alt=\"Fonte de negatividade por Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164206\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-negativity-source.png 664w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-negativity-source-300x226.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-negativity-source-211x159.png 211w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fonte de negatividade por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>E se o<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\"> an\u00e1lise de sentimentos<\/a> n\u00e3o \u00e9 suficientemente detalhado?<\/p>\n\n\n\n<p>Voc\u00ea sempre pode dar uma olhada na an\u00e1lise de emo\u00e7\u00f5es. A ferramenta pode detectar emo\u00e7\u00f5es exatas, proporcionando uma compreens\u00e3o mais profunda de como o p\u00fablico realmente se sente em rela\u00e7\u00e3o ao seu conte\u00fado.<\/p>\n\n\n\n<p>Al\u00e9m disso, ele o divide por fonte:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09494c62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09494c62\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-emotion-analysis.png\" alt=\"An\u00e1lise de emo\u00e7\u00e3o baseada em IA por Brad24.\" class=\"wp-image-164207\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-emotion-analysis.png 626w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-emotion-analysis-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-emotion-analysis-199x159.png 199w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de emo\u00e7\u00e3o baseada em IA por Brad24.<\/figcaption><\/figure>\n\n\n\n<p>Outro recurso de destaque do Brand24 \u00e9 sua capacidade de detectar as fontes com maior efici\u00eancia de alcance.<\/p>\n\n\n\n<p>Isso significa que voc\u00ea pode ver facilmente onde seus esfor\u00e7os t\u00eam o maior impacto, ajudando-o a otimizar sua estrat\u00e9gia para obter o m\u00e1ximo de efic\u00e1cia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eba09494ec9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eba09494ec9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-metrics-ai-reach-dominance.png\" alt=\"Alcance o dom\u00ednio com o Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164208\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-reach-dominance.png 644w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-reach-dominance-300x233.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-metrics-ai-reach-dominance-205x159.png 205w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance o dom\u00ednio por Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha insights de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=175\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Sei que \u00e9 f\u00e1cil se perder no cen\u00e1rio em constante mudan\u00e7a do TikTok. Voc\u00ea quer muitas visualiza\u00e7\u00f5es, mas todas essas tend\u00eancias, sons estranhos e influenciadores... O algoritmo do TikTok \u00e9 complicado.<\/p>\n\n\n\n<p>Compreender suas m\u00e9tricas do TikTok o ajudar\u00e1 a encontrar a dire\u00e7\u00e3o certa.<\/p>\n\n\n\n<p>Veja a seguir o que voc\u00ea deve ter em mente ao tra\u00e7ar sua rota:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Foco nos dados<\/strong>: Use a an\u00e1lise do TikTok para entender o desempenho de seu conte\u00fado e as \u00e1reas que precisam ser aprimoradas. Ajuste seus planos com base no que os dados informam.<\/li>\n\n\n\n<li><strong>A automatiza\u00e7\u00e3o e a IA s\u00e3o suas amigas<\/strong>: Deixe avan\u00e7ado <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-do-tiktok\/\">Ferramentas de monitoramento do TikTok<\/a> lidar com o trabalho pesado da an\u00e1lise de dados para que voc\u00ea possa dedicar mais tempo \u00e0 cria\u00e7\u00e3o de conte\u00fado e estrat\u00e9gias que repercutam no seu p\u00fablico. Voc\u00ea sempre pode optar por uma avalia\u00e7\u00e3o gratuita para testar esses recursos.<\/li>\n\n\n\n<li><strong>Monitorar tend\u00eancias<\/strong>: Observe atentamente como os usu\u00e1rios interagem com o seu conte\u00fado para identificar as tend\u00eancias que chamam a aten\u00e7\u00e3o deles e incentivam a intera\u00e7\u00e3o. Isso ajuda voc\u00ea a ajustar sua abordagem para maximizar o envolvimento.<\/li>\n<\/ol>\n\n\n\n<p>Pronto para assumir o controle do TikTok? Comece com um <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=175\"><strong>Brand24 Teste gratuito de 14 dias<\/strong><\/a><strong>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Aumente o engajamento e o alcance do p\u00fablico do TikTok monitorando as principais m\u00e9tricas. Aprenda a rastrear e analisar visualiza\u00e7\u00f5es de v\u00eddeo, mentions, seguidores e tend\u00eancias!<\/p>","protected":false},"author":82,"featured_media":164212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-164183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=164183"}],"version-history":[{"count":16,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164183\/revisions"}],"predecessor-version":[{"id":179367,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164183\/revisions\/179367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/164212"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=164183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=164183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=164183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}