{"id":164368,"date":"2026-10-05T14:34:09","date_gmt":"2026-10-05T12:34:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164368"},"modified":"2026-10-05T14:35:09","modified_gmt":"2026-10-05T12:35:09","slug":"tiktok-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/","title":{"rendered":"TikTok Mentions: Como rastre\u00e1-los em 2026?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O TikTok Mentions ajuda voc\u00ea a ver instantaneamente quem est\u00e1 falando sobre sua marca, seus produtos ou suas campanhas, e por qu\u00ea. Fique de olho neles para<\/strong> t<strong>Acompanhe conversas em tempo real, identifique tend\u00eancias antecipadamente e transforme a aten\u00e7\u00e3o em a\u00e7\u00e3o.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O que s\u00e3o os mentions do TikTok?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Os mentions do TikTok s\u00e3o postagens, coment\u00e1rios ou v\u00eddeos em que as pessoas falam sobre a sua marca. Podem ser men\u00e7\u00f5es diretas com @mentions ou refer\u00eancias sem men\u00e7\u00e3o \u00e0 sua marca, aos seus produtos ou a hashtags.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\"> Como posso rastrear os TikTok mentions?<\/p>\n                    <p class=\"acf-key-takeaways__text\">Voc\u00ea pode acompanhar os mentions do TikTok manualmente por meio de notifica\u00e7\u00f5es e pesquisas (m\u00e9todo limitado e demorado) ou usar uma ferramenta de social listening para obter uma cobertura mais ampla. Essa \u00faltima op\u00e7\u00e3o permite capturar mentions com e sem tags, bem como aqueles mencionados verbalmente, al\u00e9m de analisar o alcance, o sentimento e os picos de conversa\u00e7\u00e3o (r\u00e1pido e detalhado).<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Por que eu deveria acompanhar os mentions do TikTok?<\/p>\n                    <p class=\"acf-key-takeaways__text\">O TikTok \u00e9 um importante canal de descoberta: 61% dos usu\u00e1rios descobrem novas marcas e produtos na plataforma, e 1 em cada 2 a utiliza para pesquis\u00e1-los. O acompanhamento das men\u00e7\u00f5es no TikTok mostra o que as pessoas est\u00e3o dizendo ao longo do caminho, para que voc\u00ea possa responder aos coment\u00e1rios, identificar tend\u00eancias e entender como sua marca \u00e9 percebida. As men\u00e7\u00f5es no TikTok tamb\u00e9m contribuem para ampliar sua presen\u00e7a online, o que pode influenciar a forma como os LLMs compreendem e destacam sua marca nas buscas com IA.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what\" class=\"wp-block-heading\"><strong>O que s\u00e3o os Mentions do TikTok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No TikTok, um mention ocorre quando um usu\u00e1rio marca o nome de usu\u00e1rio de outro usu\u00e1rio em sua legenda de v\u00eddeo ou coment\u00e1rio usando o s\u00edmbolo \u201c@\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os Mentions tamb\u00e9m podem aparecer nos Stories do TikTok, embora sejam menos comuns. Eles tamb\u00e9m s\u00e3o adicionados pelo \u201c@nome de usu\u00e1rio\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984edf86&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984edf86\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-internal-mention.png\" alt=\"TikTok mention no aplicativo.\" class=\"wp-image-164372\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention.png 868w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention-248x143.png 248w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok mention no aplicativo.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um mention direto pode aumentar a visibilidade da sua marca e indicar diretamente conte\u00fados \u00fateis gerados por usu\u00e1rios que voc\u00ea talvez queira compartilhar novamente em seus pr\u00f3prios canais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benef\u00edcios de rastrear mentions no TikTok:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maior engajamento<\/strong>: Acompanhar as men\u00e7\u00f5es mentions ajuda voc\u00ea a encontrar pessoas que j\u00e1 est\u00e3o falando sobre sua marca, para que voc\u00ea possa participar da conversa com uma resposta, um coment\u00e1rio ou um compartilhamento.<\/li>\n\n\n\n<li><strong>Maior <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\">reconhecimento da marca<\/a><\/strong>: \u00c9 poss\u00edvel identificar publica\u00e7\u00f5es org\u00e2nicas e conte\u00fado gerado por usu\u00e1rios que valem a pena divulgar, especialmente quando um mention come\u00e7a a ganhar for\u00e7a.<\/li>\n\n\n\n<li><strong>Resposta mais r\u00e1pida aos coment\u00e1rios<\/strong>: O Mentions ajuda a identificar reclama\u00e7\u00f5es, d\u00favidas e coment\u00e1rios sobre os produtos logo no in\u00edcio, para que sua equipe possa responder rapidamente e proteger a reputa\u00e7\u00e3o online da sua marca antes que a conversa siga em frente.<\/li>\n\n\n\n<li><strong>Melhores informa\u00e7\u00f5es sobre o p\u00fablico<\/strong>: Voc\u00ea pode ver o que as pessoas associam \u00e0 sua marca, o que elas gostam ou n\u00e3o gostam e quais novos grupos de p\u00fablico est\u00e3o entrando na conversa.<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o antecipada de tend\u00eancias<\/strong>: Os picos do Mention podem revelar tend\u00eancias, temas ou formatos de conte\u00fado em ascens\u00e3o que voc\u00ea pode usar para definir sua pr\u00f3pria estrat\u00e9gia no TikTok enquanto eles ainda s\u00e3o relevantes.<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n\n  <h3 style=\"margin-top:0; margin-bottom:12px;\">Por que os TikTok mentions s\u00e3o importantes em 2026?<\/h3>\n\n  <p>\nOs an\u00fancios mentions do TikTok podem levar sua marca at\u00e9 pessoas que ainda n\u00e3o a descobriram. De acordo com estudos do TikTok Marketing Science realizados pela Material, <b>61% de usu\u00e1rios do TikTok descobrem novas marcas e produtos na plataforma, e 1 em cada 2 usa o TikTok para pesquisar ou saber mais sobre eles<\/b>.\n<\/p><p>\nMas essa visibilidade n\u00e3o se limita apenas ao pr\u00f3prio TikTok.\n<\/p>\n   <p> <strong>Os Mentions aumentam sua visibilidade.<\/strong> Em 2026, os mentions do TikTok influenciam a forma como sua marca \u00e9 compreendida e exibida por \n    <strong>Modelos de linguagem grandes (LLMs)<\/strong> como o ChatGPT.\n  <\/p>\n\n  <p>\n    Os LLMs analisam conversas on-line, artigos e mentions de m\u00eddia social para criar contexto em torno das marcas.\n    Mesmo que o nome de sua marca n\u00e3o esteja vinculado, <strong>Cada mention fortalece sua pegada digital<\/strong>.\n  <\/p>\n\n  <p>\n    Quanto mais forte for a sua presen\u00e7a online, maior ser\u00e1 a probabilidade de as ferramentas de IA\n    <strong>referenciar sua marca em suas respostas<\/strong>.\n  <\/p>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mas nem todo mention ser\u00e1 identificado. Alguns nem sequer ser\u00e3o registrados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas podem mencionar sua marca em uma legenda ou coment\u00e1rio sem usar o @, ou simplesmente falar sobre ela no pr\u00f3prio v\u00eddeo. Ent\u00e3o, como garantir que voc\u00ea obtenha dados relevantes e tamb\u00e9m monitore essas men\u00e7\u00f5es n\u00e3o marcadas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 nesse ponto que a <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramentas entram em a\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles podem capturar facilmente esses mentions n\u00e3o marcados, por\u00e9m valiosos, e ajud\u00e1-lo a analis\u00e1-los quanto a alcance, sentimento, t\u00f3picos e muito mais!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 a apar\u00eancia de um mention n\u00e3o marcado detectado pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984eeb53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984eeb53\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-untagged-mention.png\" alt=\"Um TikTok mention n\u00e3o marcado detectado por Brand24.\" class=\"wp-image-164373\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um TikTok mention n\u00e3o marcado detectado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas rastrear os mentions n\u00e3o se trata apenas de encontr\u00e1-los. Trata-se de investigar suas hist\u00f3rias. O que eles nos contam?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mim, cada mention \u00e9 uma pe\u00e7a de um quebra-cabe\u00e7a que nos ajuda a aprimorar nossa estrat\u00e9gia de marketing no TikTok.<\/p>\n\n\n\n<h2 id=\"how\" class=\"wp-block-heading\"><strong>Como rastrear os mentions do TikTok?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem duas maneiras principais de rastrear os mentions do TikTok e, pela minha experi\u00eancia, uma delas \u00e9 definitivamente mais eficiente do que a outra. Dito isso, ambas t\u00eam seus pontos fortes, ent\u00e3o vamos analis\u00e1-las lado a lado.<\/p>\n\n\n\n<h3 id=\"manual\" class=\"wp-block-heading\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode come\u00e7ar a usar o pr\u00f3prio aplicativo TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ver seus mentions do TikTok, acesse <strong>Caixa de entrada \u2192 Atividades \u2192 Todas as atividades<\/strong> e selecione <strong>Mentions e tags<\/strong>. Isso filtra suas notifica\u00e7\u00f5es para que voc\u00ea possa encontrar rapidamente as publica\u00e7\u00f5es e os coment\u00e1rios em que algu\u00e9m marcou sua conta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984ef624&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984ef624\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications.png\" alt=\"Um recurso interessante que permite filtrar suas notifica\u00e7\u00f5es para que voc\u00ea possa ver apenas as que est\u00e3o sendo marcadas.\" class=\"wp-image-164374\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications.png 610w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications-300x246.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications-194x159.png 194w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de notifica\u00e7\u00f5es do TikTok.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Muito pr\u00e1tico, n\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mais dif\u00edcil \u00e9 procurar mentions sem etiqueta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode tentar encontr\u00e1-los manualmente, simplesmente digitando o nome da sua marca ou hashtags associadas na barra de pesquisa do TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, voc\u00ea provavelmente conseguir\u00e1 encontrar alguns lugares onde voc\u00ea \u00e9 mentioned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experimentei e digitei \"Coachella\" para ver se encontrava algum mention relevante.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand.png\" alt=\"Tentando encontrar manualmente mentions n\u00e3o marcados relevantes. Resultados da pesquisa &quot;Coachella&quot;.\" class=\"wp-image-164375\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand.png 561w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand-300x267.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand-178x159.png 178w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><figcaption class=\"wp-element-caption\">Resultados da pesquisa \"Coachella\".<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, os resultados foram apenas os v\u00eddeos mais populares e a conta oficial. Tornar esse m\u00e9todo eficaz seria extremamente demorado (especialmente com um grande volume de mentions)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ele deixa de fora alguns mentions e n\u00e3o possui an\u00e1lises detalhadas, como <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">alcance da m\u00eddia social<\/a> e sentimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que uma maneira muito mais eficiente de monitorar seus TikTok mentions \u00e9 usar o avan\u00e7ado <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de social listening<\/a>.<\/p>\n\n\n\n<h3 id=\"tool\" class=\"wp-block-heading\"><strong>02 Usar uma ferramenta de monitoramento de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essas ferramentas oferecem uma maneira abrangente de monitorar mentions em v\u00e1rias plataformas, incluindo o TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles s\u00e3o projetados para rastrear mentions p\u00fablicos, hashtags e praticamente qualquer palavra-chave associada \u00e0 sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vantagem? Eles n\u00e3o apenas coletam dados; eles os analisam, fornecendo percep\u00e7\u00f5es de muitas novas fontes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24, por exemplo, ajuda voc\u00ea a descobrir discuss\u00f5es (inclusive aquelas n\u00e3o marcadas diretamente) em todo o mundo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social <\/li>\n\n\n\n<li>Sites de revis\u00e3o <\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 tamb\u00e9m pode lhe dar acesso a transcri\u00e7\u00f5es de v\u00eddeos de perfis monitorados no TikTok, ajudando voc\u00ea a identificar men\u00e7\u00f5es orais ao mention que correspondam \u00e0s palavras-chave do seu projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso o torna uma ferramenta robusta para <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">social listening<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica: use<strong> Detector de eventos<\/strong> recurso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00ea uma olhada nisso: o recurso de eventos que identifica picos no seu <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\">marca mentions<\/a> e explica instantaneamente o que aconteceu que causou o pico:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f0480&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f0480\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"351\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector.png\" alt=\"Brand24 Recurso de detec\u00e7\u00e3o de anomalias baseado em IA.\" class=\"wp-image-164377\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso de detec\u00e7\u00e3o de eventos baseado em IA.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sinceramente, n\u00e3o sei se eu mesmo conseguiria descobrir que a apari\u00e7\u00e3o de Billie Eilish gerou tanto burburinho no TikTok.&nbsp;<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre seus mentions no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=180\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"insights\" class=\"wp-block-heading\"><strong>Como analisar os mentions do TikTok para obter insights?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas avan\u00e7adas como o Brand24 facilitam muito a an\u00e1lise, com recursos desenvolvidos especificamente para examinar detalhadamente seus mentions e fornecer resultados automatizados <a href=\"https:\/\/brand24.com\/blog\/pt\/insights-sobre-midia-social\/\">insights sobre m\u00eddia social<\/a>. Vou te mostrar os que mais uso e os passos que costumo seguir.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Definir uma linha de base<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece comparando seus resultados atuais com um per\u00edodo t\u00edpico, para que voc\u00ea saiba como \u00e9 o \u201cnormal\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiz isso para o Coachella usando o <strong>Visualiza\u00e7\u00e3o comparativa de per\u00edodos<\/strong>. Ele oferece uma vis\u00e3o abrangente das estat\u00edsticas do projeto e permite a compara\u00e7\u00e3o de dados dentro de um per\u00edodo espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir o desempenho do Coachella no TikTok entre 27 de mar\u00e7o e 26 de abril, em compara\u00e7\u00e3o com o per\u00edodo anterior de 30 dias:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f121f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f121f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods.png\" alt=\"An\u00e1lise do TikTok mentions em compara\u00e7\u00e3o com um per\u00edodo anterior.\" class=\"wp-image-164378\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods.png 883w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods-248x140.png 248w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise dos mentions baseados em IA do TikTok em compara\u00e7\u00e3o com um per\u00edodo anterior.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, o Coachella gerou <strong>22 mil mentions e 2,6 bilh\u00f5es de alcance nas redes sociais apenas no TikTok<\/strong>, em compara\u00e7\u00e3o com apenas 67 mentions e 1,1 milh\u00e3o de alcance no per\u00edodo anterior.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa enorme diferen\u00e7a serve como um bom lembrete de que \u00e9 preciso interpretar os n\u00fameros dentro do contexto. No caso de um evento como o Coachella, o festival em si \u00e9, naturalmente, o per\u00edodo de maior volume de conversas; portanto, um m\u00eas anterior mais tranquilo \u00e9 exatamente o que se esperaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como regra geral, <strong>Eu daria uma olhada mais de perto sempre que os mentions di\u00e1rios atingissem cerca de 2 a 3 vezes a sua m\u00e9dia de 30 dias<\/strong>. Isso geralmente indica que algo que vale a pena investigar est\u00e1 acontecendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em todas as fontes monitoradas pela Brand24, as discuss\u00f5es sobre o Coachella foram ainda maiores, com <strong>104 mil no total mentions<\/strong>, incluindo 77 mil mentions nas redes sociais e 27 mil mentions fora das redes sociais:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f1bf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f1bf7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general.png\" alt=\"An\u00e1lise da marca mentions em compara\u00e7\u00e3o com um per\u00edodo anterior.\" class=\"wp-image-164379\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general.png 882w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general-248x141.png 248w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de mentions baseada em IA da marca em compara\u00e7\u00e3o com um per\u00edodo anterior.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Investigar os picos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os mentions ultrapassarem significativamente o seu n\u00edvel habitual, observe quando ocorreu esse pico e quais postagens ou eventos o provocaram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que o AI Insights pode poupar muito trabalho de pesquisa. No projeto Coachella, <strong>o estudo associou os maiores picos de atividade a eventos e apresenta\u00e7\u00f5es ao vivo<\/strong>, ent\u00e3o n\u00e3o precisei analisar manualmente milhares de mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, verifique os mentions com maior alcance ou engajamento para identificar quais publica\u00e7\u00f5es tiveram maior impacto na conversa.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Analise o tom e os temas recorrentes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de descobrir o que causou o pico, analise como as pessoas reagiram e sobre o que elas realmente estavam falando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Isso significa colocar os n\u00fameros em contexto<\/strong>. Espera-se um aumento repentino nas vendas de Coachella mentions durante o festival ou logo ap\u00f3s o an\u00fancio da programa\u00e7\u00e3o; esse mesmo aumento em um m\u00eas que, de outra forma, seria tranquilo seria muito mais interessante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E o volume, por si s\u00f3, ainda n\u00e3o indica se as pessoas adoraram o que aconteceu ou se odiaram. Para isso, \u00e9 preciso analisar o sentimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta fase da an\u00e1lise, costumo recorrer a <strong>Insights sobre IA<\/strong>. Com esse recurso, em vez de analisar cada m\u00e9trica separadamente, posso reunir o contexto por tr\u00e1s dos n\u00fameros: mudan\u00e7as no sentimento, temas recorrentes e os eventos que podem ter causado essas mudan\u00e7as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 a apar\u00eancia de um resumo baseado em IA:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f2722&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f2722\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights.png\" alt=\"Insights do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164380\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights.png 576w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights-300x260.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights-183x159.png 183w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f2ffd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f2ffd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends.png\" alt=\"Tend\u00eancias do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164381\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends.png 832w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends-248x149.png 248w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc9984f38e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc9984f38e7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations.png\" alt=\"Recomenda\u00e7\u00f5es do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164382\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations.png 950w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations-248x131.png 248w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, o AI Insights associou os maiores picos de atividade a eventos e apresenta\u00e7\u00f5es ao vivo, detectou um aumento nos mentions negativos em um dos dias do festival e identificou moda, apari\u00e7\u00f5es de celebridades e apresenta\u00e7\u00f5es como temas recorrentes nas conversas.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Transforme as descobertas em seu pr\u00f3ximo passo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O AI Insights tamb\u00e9m transforma padr\u00f5es em recomenda\u00e7\u00f5es concretas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o Coachella, isso significou <strong>considerar parcerias com marcas de moda ou influenciadores e aproveitar melhor as informa\u00e7\u00f5es sobre as apari\u00e7\u00f5es de celebridades<\/strong> \u2013 por exemplo, para identificar pessoas que possam se tornar os rostos de futuras campanhas ou candidatos promissores a serem convidados para a pr\u00f3xima edi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De maneira mais ampla, o AI Insights pode ajud\u00e1-lo a identificar oportunidades relacionadas a tend\u00eancias, feedbacks, parcerias e temas recorrentes que valem a pena explorar mais a fundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No geral, ele oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma vis\u00e3o geral das atividades de pico e quando elas ocorrem.<\/li>\n\n\n\n<li>Insights sobre picos ou quedas espec\u00edficas em <a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\">social mentions<\/a> e seus poss\u00edveis motivos.<\/li>\n\n\n\n<li>Tend\u00eancias que indicam mudan\u00e7as significativas no n\u00famero de mentions, incluindo aumentos ou redu\u00e7\u00f5es.<\/li>\n\n\n\n<li>An\u00e1lise de sentimento mostrando as flutua\u00e7\u00f5es positivas e negativas do mention ao longo do tempo.<\/li>\n\n\n\n<li>Recomenda\u00e7\u00f5es para capitalizar as tend\u00eancias, abordar o feedback e as parcerias estrat\u00e9gicas.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05 Aprofunde-se mais onde for necess\u00e1rio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, o resumo autom\u00e1tico j\u00e1 \u00e9 suficiente. Outras vezes, ele levanta outra quest\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso do Coachella, talvez seja interessante ir al\u00e9m da constata\u00e7\u00e3o de que \u201cas participa\u00e7\u00f5es de celebridades geraram buzz\u201d e perguntar quais nomes chamaram mais aten\u00e7\u00e3o, se as conversas em torno deles foram positivas e quais criadores ajudaram a ampliar ainda mais o alcance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o tipo de informa\u00e7\u00e3o que seria necess\u00e1ria para as futuras edi\u00e7\u00f5es do festival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ponto, voc\u00ea pode se aprofundar por conta pr\u00f3pria, analisando gr\u00e1ficos separados, ou fazer o que eu fiz e recorrer ao <strong>Assistente de marca com IA<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de percorrer todo o projeto novamente, voc\u00ea pode perguntar sobre um conjunto de dados espec\u00edfico ou ir direto para a pergunta que deseja ver respondida:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acc998500683&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acc998500683\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant.png\" alt=\"Assistente de marca baseado em IA da Brand24.\" class=\"wp-image-164383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant.png 840w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant-248x148.png 248w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca baseado em IA da Brand24.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O AI Brand Assistant pode responder a quaisquer perguntas relacionadas aos seus dados, por exemplo: por que o sentimento negativo aumentou, quais temas dominaram a conversa, quais criadores geraram maior alcance ou o que mudou em rela\u00e7\u00e3o ao per\u00edodo anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esse tipo de ferramenta \u00e0 disposi\u00e7\u00e3o, voc\u00ea pode <strong>um caminho r\u00e1pido para as conclus\u00f5es essenciais<\/strong> e tomar decis\u00f5es bem fundamentadas sobre a presen\u00e7a da sua marca no TikTok.<\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, qual voc\u00ea deve escolher? Usar apenas o aplicativo ou um aplicativo externo <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-do-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas de monitoramento do TikTok<\/a> para mentions?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para marcas menores, as ferramentas nativas do TikTok podem ser suficientes, mas n\u00e3o sem surpresas, como voc\u00ea viu).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, uma ferramenta avan\u00e7ada de monitoramento \u00e9 indispens\u00e1vel para coletar milhares de mentions por m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele automatiza a coleta e a an\u00e1lise de <a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\" target=\"_blank\" rel=\"noopener\">m\u00eddia mentions<\/a> e ajuda a navegar pelas complexidades da presen\u00e7a on-line da marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pessoalmente, eu n\u00e3o contaria apenas com men\u00e7\u00f5es diretas a @mentions se o TikTok for um canal importante para a sua marca. <strong>Grande parte do contexto \u00fatil fica fora das suas notifica\u00e7\u00f5es<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando tentei acompanhar o Coachella manualmente no TikTok, os resultados da busca mostraram principalmente a conta oficial e os v\u00eddeos mais populares.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados de audi\u00eancia revelaram uma hist\u00f3ria diferente: 22 mil mentions no TikTok durante o per\u00edodo do festival, al\u00e9m de um pico evidente em torno da apresenta\u00e7\u00e3o de Lana Del Rey e da participa\u00e7\u00e3o surpresa de Billie Eilish. Foi a\u00ed que ficou bem claro para mim que o monitoramento nativo \u00e9 \u00fatil para verifica\u00e7\u00f5es r\u00e1pidas, mas n\u00e3o \u00e9 suficiente para ter uma vis\u00e3o completa da situa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considera\u00e7\u00f5es finais:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Responda enquanto a conversa ainda est\u00e1 fresca<\/strong>. Quase tr\u00eas quartos dos consumidores esperam que as marcas respondam nas redes sociais em at\u00e9 24 horas, de acordo com o estudo do \u00cdndice Sprout Social de 2025. Priorize perguntas, reclama\u00e7\u00f5es e mentions negativos em primeiro lugar, utilizando o filtro de Mentions e tags do TikTok ou os alertas de monitoramento para identific\u00e1-los rapidamente.<\/li>\n\n\n\n<li><strong>Acompanhe a quantidade e a qualidade dos mentions para compreender plenamente o impacto da sua marca<\/strong>. Analise o alcance e o sentimento juntamente com o volume do mention para verificar at\u00e9 onde a conversa se espalha e se ela est\u00e1 agindo a seu favor.<\/li>\n\n\n\n<li><strong>Mantenha uma lista com os nomes e temas que aparecem com frequ\u00eancia<\/strong>. Se os mesmos criadores, celebridades, produtos ou temas continuarem aparecendo, salve-os. Eles podem servir de inspira\u00e7\u00e3o para futuras parcerias ou ideias de campanha.<\/li>\n\n\n\n<li><strong>Procure maneiras de simplificar seu trabalho<\/strong>. Talvez a melhor op\u00e7\u00e3o seja usar recursos de IA?<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use a IA para rastrear seus mentions do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=180\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como funcionam os TikTok mentions?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Um usu\u00e1rio digita \u201c@\u201d seguido do seu nome de usu\u00e1rio e seleciona sua conta. Voc\u00ea recebe uma notifica\u00e7\u00e3o e o mention se torna clic\u00e1vel.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Onde posso ver quem mentioned minha marca no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ver os mentions marcados em suas notifica\u00e7\u00f5es do TikTok. Para encontrar mentions de marcas n\u00e3o marcadas, voc\u00ea precisa de uma ferramenta de monitoramento social.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como fa\u00e7o para remover um mention no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 poss\u00edvel excluir um mention que outra pessoa j\u00e1 tenha adicionado. Mas, se voc\u00ea quiser evitar mentions indesejados no futuro, pode controlar quem tem permiss\u00e3o para marcar voc\u00ea com mention nos coment\u00e1rios, Stories, postagens de fotos e descri\u00e7\u00f5es de v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ir para <strong>Perfil \u2192 Menu \u2630 \u2192 Configura\u00e7\u00f5es e privacidade \u2192 Privacidade \u2192 Mentions e tags \u2192 Mentions<\/strong>. A partir da\u00ed, escolha quem pode enviar mention para voc\u00ea: Todos, Pessoas que voc\u00ea segue, Amigos ou Ningu\u00e9m.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Por que os TikTok mentions s\u00e3o importantes para as marcas?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Eles mostram quem est\u00e1 falando sobre sua marca em tempo real. Os Mentions ajudam a monitorar o conhecimento, o envolvimento, as tend\u00eancias e os poss\u00edveis riscos \u00e0 reputa\u00e7\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como posso rastrear os TikTok mentions em tempo real?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode monitorar as notifica\u00e7\u00f5es manualmente no aplicativo. Para obter cobertura total, incluindo mentions n\u00e3o marcados, use uma ferramenta de monitoramento social.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Qual \u00e9 a diferen\u00e7a entre um mention e uma tag no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Um mention usa \u201c@nomedeusu\u00e1rio\u201d em legendas ou coment\u00e1rios. Uma tag geralmente se refere \u00e0 marca\u00e7\u00e3o de algu\u00e9m diretamente em um v\u00eddeo antes da publica\u00e7\u00e3o.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Algu\u00e9m pode mention minha marca sem marcar minha conta?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim. Os usu\u00e1rios podem escrever o nome da sua marca sem usar \u201c@\u201d. Esses mentions n\u00e3o acionam notifica\u00e7\u00f5es.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como fa\u00e7o para responder aos mentions do TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Responda rapidamente e mantenha a autenticidade. Agrade\u00e7a aos usu\u00e1rios pelos mentions positivos e trate as preocupa\u00e7\u00f5es de forma clara e profissional.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Os mentions do TikTok podem ajudar no marketing de influenciadores?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim. Os Mentions ajudam voc\u00ea a identificar os criadores que j\u00e1 est\u00e3o falando sobre sua marca. Isso facilita a localiza\u00e7\u00e3o de poss\u00edveis parceiros influenciadores.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Por que n\u00e3o estou vendo todos os meus TikTok mentions?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Voc\u00ea pode perder mentions n\u00e3o marcados, erros de ortografia ou publica\u00e7\u00f5es de contas privadas. As notifica\u00e7\u00f5es nativas mostram apenas mentions marcados.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Posso rastrear os mentions da concorr\u00eancia no TikTok?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim, mas n\u00e3o dentro do aplicativo TikTok. Voc\u00ea precisa de uma ferramenta de monitoramento de m\u00eddia social para rastrear os mentions da marca concorrente.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Os mentions do TikTok est\u00e3o dispon\u00edveis para contas pessoais?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Sim. Tanto as contas pessoais quanto as comerciais podem receber mentions se os usu\u00e1rios as marcarem corretamente.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Os mentions do TikTok podem ajudar no crescimento de sua marca! Descubra estrat\u00e9gias para rastrear, analisar e otimizar sua presen\u00e7a no TikTok em 2026.<\/p>","protected":false},"author":82,"featured_media":164388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-164368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to know who\u2019s talking about your brand on TikTok? 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