{"id":164368,"date":"2026-03-03T15:41:12","date_gmt":"2026-03-03T14:41:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164368"},"modified":"2026-04-13T14:23:03","modified_gmt":"2026-04-13T12:23:03","slug":"tiktok-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/","title":{"rendered":"TikTok Mentions: Como rastre\u00e1-los em 2026?"},"content":{"rendered":"<p><strong>Os Mentions do TikTok ajudam voc\u00ea a ver instantaneamente quem est\u00e1 falando sobre sua marca, produtos ou campanhas, e por qu\u00ea. Acompanhe as conversas em tempo real, identifique tend\u00eancias com anteced\u00eancia e transforme a aten\u00e7\u00e3o em a\u00e7\u00e3o.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que s\u00e3o os mentions do TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Mentions s\u00e3o textos em que os usu\u00e1rios falam sobre sua marca no TikTok, seja por marca\u00e7\u00e3o (@nomedeusu\u00e1rio) ou refer\u00eancias sem marca\u00e7\u00e3o (nomes de marcas, hashtags, nomes de produtos etc.). <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"> Como posso rastrear os TikTok mentions?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Manualmente - use as notifica\u00e7\u00f5es e a pesquisa do TikTok (limitadas e demoradas). Ou usando ferramentas avan\u00e7adas - capture mentions marcados e n\u00e3o marcados, analise o alcance, o sentimento e os picos com recursos de IA (r\u00e1pido e detalhado).<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por que o rastreamento de mentions \u00e9 importante?<\/h4>\n                <p class=\"acf-key-takeaways__text\">O monitoramento dos mentions do TikTok ajuda voc\u00ea a aumentar a visibilidade e o engajamento da marca, a responder rapidamente aos coment\u00e1rios e a entender o sentimento e as tend\u00eancias dos clientes. (Em geral - fornece insights para que voc\u00ea tenha um melhor desempenho)\r\n<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que s\u00e3o os Mentions do TikTok?<\/strong><\/h2>\n\n\n\n<p>No TikTok, um mention ocorre quando um usu\u00e1rio marca o nome de usu\u00e1rio de outro usu\u00e1rio em sua legenda de v\u00eddeo ou coment\u00e1rio usando o s\u00edmbolo \u201c@\u201d.<\/p>\n\n\n\n<p>\u00c9 menos popular, mas tamb\u00e9m acontece - mentions no TikTok Story. Eles tamb\u00e9m s\u00e3o adicionados pelo \"@nomedeusu\u00e1rio\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd3043&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd3043\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-internal-mention.png\" alt=\"TikTok mention no aplicativo.\" class=\"wp-image-164372\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention.png 868w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-internal-mention-248x143.png 248w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok mention no aplicativo.<\/figcaption><\/figure>\n\n\n\n<p>Essa mensagem direta pode aumentar significativamente a presen\u00e7a de sua marca. Al\u00e9m disso, ele mostra como obter diretamente o valioso conte\u00fado gerado pelo usu\u00e1rio que pode ser reutilizado nas redes sociais da sua marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Benef\u00edcios de rastrear mentions no TikTok:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento do envolvimento ao se conectar diretamente com os usu\u00e1rios que mention sua marca.<\/li>\n\n\n\n<li>Melhorar sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a> por meio do compartilhamento de conte\u00fado org\u00e2nico e viral.<\/li>\n\n\n\n<li>Permite que voc\u00ea responda imediatamente aos coment\u00e1rios dos usu\u00e1rios, melhorando o atendimento ao cliente e a reputa\u00e7\u00e3o eletr\u00f4nica da marca.<\/li>\n\n\n\n<li>Ajudando-o a entender melhor seus clientes e a encontrar novos p\u00fablicos em potencial.<\/li>\n\n\n\n<li>Ajudando voc\u00ea a entender as tend\u00eancias, possibilitando estrat\u00e9gias de conte\u00fado mais direcionadas e eficazes.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n\n  <h3 style=\"margin-top:0; margin-bottom:12px;\">Por que os TikTok mentions s\u00e3o importantes em 2026?<\/h3>\n\n  <p>\n    <strong>Os Mentions aumentam sua visibilidade.<\/strong> Em 2026, os mentions do TikTok influenciam a forma como sua marca \u00e9 compreendida e exibida por \n    <strong>Modelos de linguagem grandes (LLMs)<\/strong> como o ChatGPT.\n  <\/p>\n\n  <p>\n    Os LLMs analisam conversas on-line, artigos e mentions de m\u00eddia social para criar contexto em torno das marcas.\n    Mesmo que o nome de sua marca n\u00e3o esteja vinculado, <strong>Cada mention fortalece sua pegada digital<\/strong>.\n  <\/p>\n\n  <p>\n    Quanto mais forte for sua presen\u00e7a on-line, maior ser\u00e1 a probabilidade de as ferramentas de IA \n    <strong>referenciar sua marca em suas respostas<\/strong>.\n  <\/p>\n\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre TikTok mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=180\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Mas nem todo mention ser\u00e1 marcado.<\/p>\n\n\n\n<p>Posso at\u00e9 arriscar uma afirma\u00e7\u00e3o de que metade dos mentions de sua marca n\u00e3o ser\u00e1 marcada. Ent\u00e3o, como garantir que voc\u00ea obtenha dados relevantes e tamb\u00e9m monitore os mentions n\u00e3o marcados?<\/p>\n\n\n\n<p>\u00c9 nesse ponto que a <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> ferramentas entram em a\u00e7\u00e3o.<\/p>\n\n\n\n<p>Eles podem capturar facilmente esses mentions n\u00e3o marcados, por\u00e9m valiosos, e ajud\u00e1-lo a analis\u00e1-los quanto a alcance, sentimento, t\u00f3picos e muito mais!<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de um mention n\u00e3o marcado detectado pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd35e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd35e1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-untagged-mention.png\" alt=\"Um TikTok mention n\u00e3o marcado detectado por Brand24.\" class=\"wp-image-164373\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-untagged-mention-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um TikTok mention n\u00e3o marcado detectado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Mas rastrear os mentions n\u00e3o se trata apenas de encontr\u00e1-los. Trata-se de investigar suas hist\u00f3rias. O que eles nos contam?<\/p>\n\n\n\n<p>Cada mention \u00e9 uma pe\u00e7a de um quebra-cabe\u00e7a que nos ajuda a aprimorar nossa estrat\u00e9gia de marketing do TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como rastrear os mentions do TikTok?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode come\u00e7ar a usar o pr\u00f3prio aplicativo TikTok.<\/p>\n\n\n\n<p>Com rela\u00e7\u00e3o aos mentions marcados, ele tem um recurso interessante que permite filtrar suas notifica\u00e7\u00f5es para que voc\u00ea possa ver apenas as que est\u00e3o sendo marcadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd38b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd38b7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications.png\" alt=\"Um recurso interessante que permite filtrar suas notifica\u00e7\u00f5es para que voc\u00ea possa ver apenas as que est\u00e3o sendo marcadas.\" class=\"wp-image-164374\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications.png 610w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications-300x246.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-mentions-tags-notifications-194x159.png 194w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de notifica\u00e7\u00f5es do TikTok.<\/figcaption><\/figure>\n\n\n\n<p>N\u00e3o \u00e9 \u00f3timo?<\/p>\n\n\n\n<p>Mas a parte dif\u00edcil \u00e9 com os mentions n\u00e3o identificados.<\/p>\n\n\n\n<p>Voc\u00ea pode tentar encontr\u00e1-los manualmente, simplesmente digitando o nome da sua marca ou hashtags associadas na barra de pesquisa do TikTok.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea provavelmente conseguir\u00e1 encontrar alguns lugares onde voc\u00ea \u00e9 mentioned.<\/p>\n\n\n\n<p>Experimentei e digitei \"Coachella\" para ver se encontrava algum mention relevante.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand.png\" alt=\"Tentando encontrar manualmente mentions n\u00e3o marcados relevantes. Resultados da pesquisa &quot;Coachella&quot;.\" class=\"wp-image-164375\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand.png 561w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand-300x267.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-manual-tracking-big-brand-178x159.png 178w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><figcaption class=\"wp-element-caption\">Resultados da pesquisa \"Coachella\".<\/figcaption><\/figure>\n\n\n\n<p>Infelizmente, os resultados s\u00e3o apenas os v\u00eddeos mais populares e a conta oficial. Tornar esse m\u00e9todo eficaz consumiria muito tempo (especialmente com um grande volume de mentions)<\/p>\n\n\n\n<p>Al\u00e9m disso, ele deixa de fora alguns mentions e n\u00e3o possui an\u00e1lises detalhadas, como <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">alcance da m\u00eddia social<\/a> e sentimento.<\/p>\n\n\n\n<p>\u00c9 por isso que uma maneira muito mais eficiente de monitorar seus TikTok mentions \u00e9 usar o avan\u00e7ado <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool\"><strong>02 Usar uma ferramenta de monitoramento de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>Essas ferramentas oferecem uma maneira abrangente de monitorar mentions em v\u00e1rias plataformas, incluindo o TikTok.<\/p>\n\n\n\n<p>Eles s\u00e3o projetados para rastrear mentions p\u00fablicos, hashtags e praticamente qualquer palavra-chave associada \u00e0 sua marca. <\/p>\n\n\n\n<p>A vantagem? Eles n\u00e3o apenas coletam dados; eles os analisam, fornecendo percep\u00e7\u00f5es de muitas novas fontes.<\/p>\n\n\n\n<p>O Brand24, por exemplo, ajuda voc\u00ea a descobrir discuss\u00f5es (inclusive aquelas n\u00e3o marcadas diretamente) em todo o mundo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social <\/li>\n\n\n\n<li>Sites de revis\u00e3o <\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Outras fontes dispon\u00edveis publicamente<\/li>\n<\/ul>\n\n\n\n<p>Isso o torna uma ferramenta robusta para <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">escuta social<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Entenda seus mentions do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=180\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dica: use<strong> Detector de eventos<\/strong> recurso<\/h3>\n\n\n\n<p>Confira este: Recurso de eventos que identifica quaisquer picos em seu <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\">marca mentions<\/a> e explica instantaneamente o que aconteceu que causou o pico:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd3de7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd3de7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"351\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector.png\" alt=\"Brand24 Recurso de detec\u00e7\u00e3o de anomalias baseado em IA.\" class=\"wp-image-164377\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-anomaly-detector-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso de detec\u00e7\u00e3o de eventos baseado em IA.<\/figcaption><\/figure>\n\n\n\n<p>Sinceramente, n\u00e3o sei se eu mesmo conseguiria descobrir que a apari\u00e7\u00e3o de Billie Eilish gerou tanto burburinho no TikTok.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"insights\"><strong>Como analisar os mentions do TikTok para obter insights?<\/strong><\/h2>\n\n\n\n<p>Ferramentas avan\u00e7adas, como o Brand24, aprimoram a an\u00e1lise fornecendo <a href=\"https:\/\/brand24.com\/blog\/pt\/insights-sobre-midia-social\/\">insights sobre m\u00eddia social<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Guia Compara\u00e7\u00e3o<\/h4>\n\n\n\n<p>Eu sabia do desempenho do Coachellas gra\u00e7as \u00e0 guia Comparar per\u00edodos. Ela oferece uma vis\u00e3o abrangente das estat\u00edsticas do projeto e permite a compara\u00e7\u00e3o de dados em um per\u00edodo de tempo espec\u00edfico.<\/p>\n\n\n\n<p>Veja como \u00e9 o Coachella em abril e em maio (apenas no TikTok):<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd40a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd40a4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods.png\" alt=\"An\u00e1lise do TikTok mentions em compara\u00e7\u00e3o com um per\u00edodo anterior.\" class=\"wp-image-164378\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods.png 883w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-copmare-periods-248x140.png 248w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise dos mentions baseados em IA do TikTok em compara\u00e7\u00e3o com um per\u00edodo anterior.<\/figcaption><\/figure>\n\n\n\n<p>E esses s\u00e3o os resultados gerais obtidos em todas as plataformas monitoradas pelo Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd42d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd42d5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general.png\" alt=\"An\u00e1lise da marca mentions em compara\u00e7\u00e3o com um per\u00edodo anterior.\" class=\"wp-image-164379\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general.png 882w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-compare-periods-general-248x141.png 248w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de mentions baseada em IA da marca em compara\u00e7\u00e3o com um per\u00edodo anterior.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Insights sobre IA<\/h4>\n\n\n\n<p>Esse recurso \u00e9 excelente se voc\u00ea n\u00e3o quiser perder tempo com an\u00e1lises e quiser apenas as conclus\u00f5es imediatamente.\u00a0<\/p>\n\n\n\n<p>Ele analisa seus TikTok mentions e identifica automaticamente as principais conclus\u00f5es.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de um resumo baseado em IA:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd4550&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd4550\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights.png\" alt=\"Insights do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164380\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights.png 576w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights-300x260.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-insights-183x159.png 183w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd4761&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd4761\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends.png\" alt=\"Tend\u00eancias do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164381\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends.png 832w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-trends-248x149.png 248w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd4965&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd4965\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations.png\" alt=\"Recomenda\u00e7\u00f5es do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-164382\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations.png 950w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-recommendations-248x131.png 248w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ele oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma vis\u00e3o geral das atividades de pico e quando elas ocorrem.<\/li>\n\n\n\n<li>Insights sobre picos ou quedas espec\u00edficas em <a href=\"https:\/\/brand24.com\/blog\/pt\/como-rastrear-mentions-sociais\/\">social mentions<\/a> e seus poss\u00edveis motivos.<\/li>\n\n\n\n<li>Tend\u00eancias que indicam mudan\u00e7as significativas no n\u00famero de mentions, incluindo aumentos ou redu\u00e7\u00f5es.<\/li>\n\n\n\n<li>An\u00e1lise de sentimento mostrando as flutua\u00e7\u00f5es positivas e negativas do mention ao longo do tempo.<\/li>\n\n\n\n<li>Recomenda\u00e7\u00f5es para capitalizar as tend\u00eancias, abordar o feedback e as parcerias estrat\u00e9gicas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Assistente de marca com IA<\/h4>\n\n\n\n<p>E se voc\u00ea n\u00e3o quiser ler tudo, h\u00e1 um recurso divertido no Brand24 - o AI Brand Assistant.<\/p>\n\n\n\n<p>Voc\u00ea pode solicitar uma an\u00e1lise de um conjunto de dados espec\u00edfico em seu projeto ou simplesmente fornecer uma resposta sobre sua marca se n\u00e3o quiser navegar na ferramenta:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4d23fd4c12&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4d23fd4c12\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant.png\" alt=\"Assistente de marca baseado em IA da Brand24.\" class=\"wp-image-164383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant.png 840w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/04\/tiktok-mentions-brand24-ai-brand-assistant-248x148.png 248w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca baseado em IA da Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Com o Brand24, voc\u00ea pode chegar rapidamente \u00e0s conclus\u00f5es essenciais e tomar decis\u00f5es informadas sobre a presen\u00e7a da sua marca no TikTok.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use a IA para rastrear seus mentions do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=180\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Ent\u00e3o, qual voc\u00ea deve escolher? Usar apenas o aplicativo ou um aplicativo externo <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-do-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas de monitoramento do TikTok<\/a> para mentions?<\/p>\n\n\n\n<p>Para marcas menores, as ferramentas nativas do TikTok podem ser suficientes, mas n\u00e3o sem surpresas, como voc\u00ea viu).<\/p>\n\n\n\n<p>No entanto, uma ferramenta de monitoramento avan\u00e7ado \u00e9 inestim\u00e1vel para obter milhares de mentions mensais.<\/p>\n\n\n\n<p>Ele automatiza a coleta e a an\u00e1lise de <a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\">m\u00eddia mentions<\/a> e ajuda a navegar pelas complexidades da presen\u00e7a on-line da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considera\u00e7\u00f5es finais:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantenha-se sempre envolvido com a conversa sobre sua marca. Respostas r\u00e1pidas aos mentions podem transformar um mention ocasional em um cliente fiel.<\/li>\n\n\n\n<li>Rastreie a quantidade e a qualidade dos mentions para entender completamente o impacto de sua marca.<\/li>\n\n\n\n<li>Procure maneiras de simplificar seus esfor\u00e7os. Talvez o uso de recursos de IA seja o caminho a seguir?\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"work\">Como funcionam os TikTok mentions?<\/h3>\n\n\n\n<p>Um usu\u00e1rio digita \u201c@\u201d seguido do seu nome de usu\u00e1rio e seleciona sua conta. Voc\u00ea recebe uma notifica\u00e7\u00e3o e o mention se torna clic\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where\">Onde posso ver quem mentioned minha marca no TikTok?<\/h3>\n\n\n\n<p>Voc\u00ea pode ver os mentions marcados em suas notifica\u00e7\u00f5es do TikTok. Para encontrar mentions de marcas n\u00e3o marcadas, voc\u00ea precisa de uma ferramenta de monitoramento social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\">Por que os TikTok mentions s\u00e3o importantes para as marcas?<\/h3>\n\n\n\n<p>Eles mostram quem est\u00e1 falando sobre sua marca em tempo real. Os Mentions ajudam a monitorar o conhecimento, o envolvimento, as tend\u00eancias e os poss\u00edveis riscos \u00e0 reputa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"real-time\">Como posso rastrear os TikTok mentions em tempo real?<\/h3>\n\n\n\n<p>Voc\u00ea pode monitorar as notifica\u00e7\u00f5es manualmente no aplicativo. Para obter cobertura total, incluindo mentions n\u00e3o marcados, use uma ferramenta de monitoramento social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention-vs-tag\">Qual \u00e9 a diferen\u00e7a entre um mention e uma tag no TikTok?<\/h3>\n\n\n\n<p>Um mention usa \u201c@nomedeusu\u00e1rio\u201d em legendas ou coment\u00e1rios. Uma tag geralmente se refere \u00e0 marca\u00e7\u00e3o de algu\u00e9m diretamente em um v\u00eddeo antes da publica\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"without\">Algu\u00e9m pode mention minha marca sem marcar minha conta?<\/h3>\n\n\n\n<p>Sim. Os usu\u00e1rios podem escrever o nome da sua marca sem usar \u201c@\u201d. Esses mentions n\u00e3o acionam notifica\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respond\">Como fa\u00e7o para responder aos mentions do TikTok?<\/h3>\n\n\n\n<p>Responda rapidamente e mantenha a autenticidade. Agrade\u00e7a aos usu\u00e1rios pelos mentions positivos e trate as preocupa\u00e7\u00f5es de forma clara e profissional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencer\">Os mentions do TikTok podem ajudar no marketing de influenciadores?<\/h3>\n\n\n\n<p>Sim. Os Mentions ajudam voc\u00ea a identificar os criadores que j\u00e1 est\u00e3o falando sobre sua marca. Isso facilita a localiza\u00e7\u00e3o de poss\u00edveis parceiros influenciadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"see\">Por que n\u00e3o estou vendo todos os meus TikTok mentions?<\/h3>\n\n\n\n<p>Voc\u00ea pode perder mentions n\u00e3o marcados, erros de ortografia ou publica\u00e7\u00f5es de contas privadas. As notifica\u00e7\u00f5es nativas mostram apenas mentions marcados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor\">Posso rastrear os mentions da concorr\u00eancia no TikTok?<\/h3>\n\n\n\n<p>Sim, mas n\u00e3o dentro do aplicativo TikTok. Voc\u00ea precisa de uma ferramenta de monitoramento de m\u00eddia social para rastrear os mentions da marca concorrente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personal\">Os mentions do TikTok est\u00e3o dispon\u00edveis para contas pessoais?<\/h3>\n\n\n\n<p>Sim. Tanto as contas pessoais quanto as comerciais podem receber mentions se os usu\u00e1rios as marcarem corretamente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Os mentions do TikTok podem ajudar no crescimento de sua marca! Descubra estrat\u00e9gias para rastrear, analisar e otimizar sua presen\u00e7a no TikTok em 2026.<\/p>","protected":false},"author":82,"featured_media":164388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-164368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=164368"}],"version-history":[{"count":22,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164368\/revisions"}],"predecessor-version":[{"id":181851,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164368\/revisions\/181851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/164388"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=164368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=164368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=164368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}