{"id":164547,"date":"2025-11-20T15:12:00","date_gmt":"2025-11-20T14:12:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164547"},"modified":"2026-04-13T12:51:29","modified_gmt":"2026-04-13T10:51:29","slug":"metricas-de-podcast","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/podcast-metrics\/","title":{"rendered":"9 m\u00e9tricas importantes de podcast que voc\u00ea deve acompanhar em 2026"},"content":{"rendered":"<p><strong>A concorr\u00eancia entre os podcasts \u00e9 incrivelmente alta. H\u00e1 6 MILH\u00d5ES de t\u00edtulos de podcasts SOMENTE no Spotify. Voc\u00ea est\u00e1 se perguntando o que determina o sucesso de um podcast? H\u00e1 muitas m\u00e9tricas diferentes para medir isso. Voc\u00ea precisa saber quais delas s\u00e3o importantes, o que elas representam e como medi-las. Aqui est\u00e3o 9 m\u00e9tricas principais de podcast que voc\u00ea definitivamente deve acompanhar. Continue lendo!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Rastreamento de m\u00e9tricas de podcast<\/strong> \u00e9 fundamental por v\u00e1rios motivos. Ele ajuda a entender o p\u00fablico e a melhorar a qualidade do podcast. Voc\u00ea pode adaptar facilmente seu conte\u00fado para atender \u00e0s expectativas do p\u00fablico. Mas o mais importante \u00e9 que o acompanhamento das m\u00e9tricas corretas fornece dados valiosos que podem atrair patrocinadores e anunciantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-podcast-metrics\"><strong>Principais m\u00e9tricas de podcast a serem monitoradas:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"number-of-listeners\"><strong>01 N\u00famero de ouvintes<\/strong><\/h3>\n\n\n\n<p>O n\u00famero de ouvintes de podcast mostra o tamanho do p\u00fablico. \u00c9 a m\u00e9trica mais importante! Voc\u00ea pode se perguntar: por qu\u00ea?<\/p>\n\n\n\n<p>Quanto mais ouvintes um podcast tiver, mais atraente ele ser\u00e1 para poss\u00edveis patrocinadores ou anunciantes.<\/p>\n\n\n\n<p>Imagine uma marca querendo aparecer em um programa de TV que ningu\u00e9m assiste. Isso n\u00e3o faz sentido! Os criadores t\u00eam mais potencial de ganho quando seu podcast \u00e9 ouvido por muitas pessoas.<\/p>\n\n\n\n<p>O n\u00famero de ouvintes pode incentivar as pessoas a conferir seu podcast. Voc\u00ea pode comunicar esse n\u00famero em suas m\u00eddias sociais!<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Essa m\u00e9trica \u00e9 fornecida por plataformas de hospedagem de podcasts, como o Apple Podcasts for Creators.<\/p>\n\n\n\n<p>Dependendo da plataforma, esse indicador pode ser exibido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual \u00e9 o tamanho aproximado de seu p\u00fablico-alvo?<\/li>\n\n\n\n<li>O n\u00famero exato de ouvintes \u00fanicos de um epis\u00f3dio espec\u00edfico e o n\u00famero de ouvintes de todos os epis\u00f3dios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560a798f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560a798f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"745\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-1.png\" alt=\"Painel de controle do Apple Podcasts para criadores\" class=\"wp-image-164549\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-213x159.png 213w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Apple Podcasts for Creators<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe as principais m\u00e9tricas de podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-volume\"><strong>02 O volume de mentions<\/strong><\/h3>\n\n\n\n<p>O volume de mentions indica que as pessoas falam sobre o podcast em v\u00e1rias fontes, como sites, canais de m\u00eddia social, etc.<\/p>\n\n\n\n<p>Ao acompanhar essa m\u00e9trica, voc\u00ea pode controlar o que o p\u00fablico diz sobre os podcasts e responder rapidamente, se necess\u00e1rio.<\/p>\n\n\n\n<p>\u00c9 bom quando seu conte\u00fado \u00e9 comentado! Gra\u00e7as a isso, o reconhecimento do seu podcast est\u00e1 aumentando.<\/p>\n\n\n\n<p>Os Mentions aumentam a probabilidade de voc\u00ea conseguir novos ouvintes!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>41%<\/strong> dos ouvintes de podcasts descobrem <strong>novos podcasts por meio de fontes on-line<\/strong> (Adobe Digital Insights 2019: Podcast e audiolivro).<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Seria dif\u00edcil para voc\u00ea rastrear mentions manualmente.<\/p>\n\n\n\n<p>Felizmente, existem <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\">ferramentas de monitoramento de m\u00eddia<\/a> tais como <a href=\"https:\/\/brand24.com\/blog\/pt\/\"><strong>Brand24<\/strong><\/a> que coletam todos os mentions (mesmo os n\u00e3o marcados) em um \u00fanico local e em tempo real.<\/p>\n\n\n\n<p>As fontes monitoradas pelo Brand24 n\u00e3o s\u00e3o apenas plataformas de m\u00eddia social, mas tamb\u00e9m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not\u00edcias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs e sites de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560a8ea6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560a8ea6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"306\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-2.png\" alt=\"Mentions do podcast do Huberman Lab - visualiza\u00e7\u00e3o do gr\u00e1fico\" class=\"wp-image-164550\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-2-248x88.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions do podcast do Huberman Lab - visualiza\u00e7\u00e3o do gr\u00e1fico<\/figcaption><\/figure>\n\n\n\n<p>O aumento no n\u00famero de pessoas que acessam seu podcast pelo mention pode ocorrer repentinamente.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa investigar por conta pr\u00f3pria o que causou o aumento. O Brand24 far\u00e1 isso por voc\u00ea!<\/p>\n\n\n\n<p>Ele tem um recurso baseado em IA - o <strong>Detector de anomalias<\/strong>que explica brevemente o que aconteceu.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560a976b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560a976b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"237\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-3.png\" alt=\"Anomaly Detecor in Brand24 - o pico em mentions do podcast do Huberman Lab\" class=\"wp-image-164551\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-3-248x59.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detecor in Brand24 - o pico em mentions do podcast do Huberman Lab<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe o volume de mentions e outras m\u00e9tricas de podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"average\"><strong>03 Tempo m\u00e9dio de audi\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Essa m\u00e9trica mostra o tempo m\u00e9dio que as pessoas passam ouvindo seu podcast.<\/p>\n\n\n\n<p>Isso ajuda a determinar o grau de envolvimento de um epis\u00f3dio de seu podcast. Obviamente, quanto maior o tempo m\u00e9dio de audi\u00e7\u00e3o, melhor.<\/p>\n\n\n\n<p>Por exemplo, no Apple Podcasts, uma pessoa que tenha ouvido pelo menos 20 minutos de um epis\u00f3dio, ou 40%, \u00e9 considerada um ouvinte engajado.<\/p>\n\n\n\n<p>Observar isso pode ajud\u00e1-lo a estruturar a estrat\u00e9gia de podcast. Voc\u00ea pode come\u00e7ar a fazer epis\u00f3dios mais curtos ou, ao contr\u00e1rio, epis\u00f3dios mais longos com informa\u00e7\u00f5es mais detalhadas.<\/p>\n\n\n\n<p>Ao perceber que o formato atual do seu podcast n\u00e3o est\u00e1 atraindo a aten\u00e7\u00e3o, voc\u00ea tamb\u00e9m pode decidir fazer mudan\u00e7as maiores.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Semelhante ao n\u00famero de ouvintes, essa m\u00e9trica est\u00e1 dispon\u00edvel nas plataformas de hospedagem de podcast.<\/p>\n\n\n\n<p>Normalmente, essa m\u00e9trica \u00e9 calculada para um \u00fanico epis\u00f3dio e, em seguida, o valor m\u00e9dio \u00e9 calculado para todos os epis\u00f3dios de podcast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\"><strong>04 Sentimento<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">Sentimento<\/a> \u00e9 um excelente complemento para a m\u00e9trica mentioned anterior - volume de mentions.<\/p>\n\n\n\n<p>Essa m\u00e9trica principal mostra como as pessoas se sentem em rela\u00e7\u00e3o ao seu podcast. Elas podem ser positivas, negativas ou neutras.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 an\u00e1lise de sentimentos, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtenha insights que o ajudar\u00e3o a aprimorar seu podcast<\/li>\n\n\n\n<li>Reagir rapidamente a mentions negativos e evitar crises<\/li>\n\n\n\n<li>Monitore a reputa\u00e7\u00e3o do seu podcast em tempo real<\/li>\n\n\n\n<li>Mantenha seu p\u00fablico feliz e satisfeito<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea deve usar uma ferramenta de terceiros, como o Brand24, para medir o sentimento.<\/p>\n\n\n\n<p>Todos os mentions coletados s\u00e3o categorizados e apresentados em um gr\u00e1fico de linhas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560aa47b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560aa47b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-4.png\" alt=\"An\u00e1lise de sentimento do podcast do Laborat\u00f3rio Huberman\" class=\"wp-image-164552\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-4-248x88.png 248w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento do podcast do Laborat\u00f3rio Huberman<\/figcaption><\/figure>\n\n\n\n<p>E tamb\u00e9m como uma lista. Assim, voc\u00ea pode ir diretamente \u00e0 fonte e responder a uma opini\u00e3o negativa sobre seu podcast.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560aacda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560aacda\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"283\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-5.png\" alt=\"mention negativo sobre o podcast de Huberman detectado por Brand24\" class=\"wp-image-164553\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-5-248x80.png 248w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention negativo sobre o podcast de Huberman detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe o sentimento com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"followers\"><strong>05 Seguidores<\/strong><\/h3>\n\n\n\n<p>O n\u00famero de seguidores \u00e9 outra m\u00e9trica de p\u00fablico. Os seguidores tamb\u00e9m s\u00e3o chamados de assinantes em algumas plataformas de podcast, como o Google Podcasts.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Para sua informa\u00e7\u00e3o, ap\u00f3s 23 de junho de 2024, <strong>O Google Podcasts n\u00e3o existir\u00e1 mais<\/strong>. O conte\u00fado publicado l\u00e1 estar\u00e1 dispon\u00edvel no YouTube Music.<\/p>\n\n\n\n<p>Essa m\u00e9trica informa quantos ouvintes de podcast clicaram no bot\u00e3o \"seguir\" ou \"inscrever-se\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560ab866&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560ab866\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-6.png\" alt=\"Laborat\u00f3rio Huberman no Spotify\" class=\"wp-image-164554\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-6-248x112.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Laborat\u00f3rio Huberman no Spotify<\/figcaption><\/figure>\n\n\n\n<p>Seus seguidores recebem notifica\u00e7\u00f5es sobre novos epis\u00f3dios, e seu podcast fica vis\u00edvel na biblioteca deles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560ac0ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560ac0ad\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"950\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics.jpg\" alt=\"Podcast seguido na biblioteca do Spotify\" class=\"wp-image-164555\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics.jpg 644w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-300x443.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-108x159.jpg 108w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Podcast seguido na biblioteca do Spotify<\/figcaption><\/figure>\n\n\n\n<p>Pode parecer que o n\u00famero de seguidores n\u00e3o importa. Bem, nada poderia estar mais longe da verdade.<\/p>\n\n\n\n<p>Os seguidores s\u00e3o mais ativos em rela\u00e7\u00e3o aos podcasts que seguem do que \u00e0queles que n\u00e3o seguem. Em outras palavras, eles ouvem todos os epis\u00f3dios do podcast, n\u00e3o apenas um \u00fanico, ou voltam para ouvir um epis\u00f3dio espec\u00edfico mais uma vez.<\/p>\n\n\n\n<p>A perda de seguidores pode ser um sinal de que o conte\u00fado est\u00e1 se tornando menos divertido.<\/p>\n\n\n\n<p>Cada seguidor \u00e9 um pr\u00eamio porque \u00e9 fiel, e \u00e9 mais f\u00e1cil alcan\u00e7\u00e1-lo.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><strong><br><\/strong>A \u00fanica maneira de medir o n\u00famero de seguidores \u00e9 usar a ferramenta para criadores fornecida pela plataforma em que seu podcast \u00e9 lan\u00e7ado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"non-social\"><strong>06 Alcance de m\u00eddia n\u00e3o social e social<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea deve observar essas duas m\u00e9tricas como podcaster ou profissional de marketing interessado na coloca\u00e7\u00e3o de produtos em podcasts.<\/p>\n\n\n\n<p>O alcance n\u00e3o social \u00e9 um n\u00famero estimado de pessoas que poderiam ter visto os mentions de um podcast na Internet, excluindo a m\u00eddia social.<\/p>\n\n\n\n<p>Por outro lado, o alcance da m\u00eddia social \u00e9 um n\u00famero estimado de pessoas que poderiam ter contato com publica\u00e7\u00f5es de m\u00eddia social contendo informa\u00e7\u00f5es sobre o podcast.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>O alcance de ambos os tipos de podcast \u00e9 medido por <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a> como o Brand24.<\/p>\n\n\n\n<p>Vamos dar uma olhada no podcast do Huberman Lab para ter uma ideia.<\/p>\n\n\n\n<p>Somente durante os 30 dias, ele alcan\u00e7ou um alcance de m\u00eddia social de 11.949.349 e um alcance n\u00e3o social de 2.793.282.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560aca61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560aca61\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"188\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-7.png\" alt=\"O alcance n\u00e3o social e de m\u00eddia social do podcast do Huberman Lab fornecido pela Brand24\" class=\"wp-image-164556\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7.png 388w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7-300x145.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-7-248x120.png 248w\" sizes=\"auto, (max-width: 388px) 100vw, 388px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O alcance n\u00e3o social e de m\u00eddia social do podcast do Huberman Lab fornecido pela Brand24<\/figcaption><\/figure>\n\n\n\n<p>Em compara\u00e7\u00e3o, o Science Friday (o podcast concorrente) obteve 137.687 alcances de m\u00eddia social e 1.410.736 alcances n\u00e3o sociais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560ad2b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560ad2b3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"196\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-8.png\" alt=\"O alcance de m\u00eddia social e n\u00e3o social do podcast Science Friday fornecido pela Brand24\" class=\"wp-image-164557\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8.png 391w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-8-248x124.png 248w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O alcance de m\u00eddia social e n\u00e3o social do podcast Science Friday fornecido pela Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Me\u00e7a o desempenho do podcast com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ratings\"><strong>07 Avalia\u00e7\u00f5es e cr\u00edticas<\/strong><\/h3>\n\n\n\n<p>As classifica\u00e7\u00f5es de podcast referem-se a como os ouvintes classificaram os podcasts nas plataformas de podcast.<\/p>\n\n\n\n<p>Por que as classifica\u00e7\u00f5es s\u00e3o t\u00e3o importantes?<\/p>\n\n\n\n<p>Em primeiro lugar, ela afeta a visibilidade do podcast nas plataformas. Quanto mais altas forem as classifica\u00e7\u00f5es, mais alta ser\u00e1 a posi\u00e7\u00e3o de exibi\u00e7\u00e3o na pesquisa.<\/p>\n\n\n\n<p>Al\u00e9m disso, um podcast com boas classifica\u00e7\u00f5es incentiva a ouvi-lo.<\/p>\n\n\n\n<p>Se voc\u00ea tivesse que escolher entre um podcast com uma classifica\u00e7\u00e3o m\u00e9dia de 2,5\/5 e 4,8\/5, qual escolheria?<\/p>\n\n\n\n<p>Estou disposto a apostar no que tiver a classifica\u00e7\u00e3o mais alta.<\/p>\n\n\n\n<p>No entanto, o sucesso dos podcasts n\u00e3o \u00e9 medido apenas pelos n\u00fameros. O feedback do p\u00fablico tamb\u00e9m \u00e9 importante.<\/p>\n\n\n\n<p>As avalia\u00e7\u00f5es negativas e positivas s\u00e3o valiosas para todos, n\u00e3o apenas para os criadores. As pessoas interessadas em ouvir um determinado podcast verificam as resenhas para saber se \u00e9 realmente algo para elas.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>As classifica\u00e7\u00f5es de podcast geralmente s\u00e3o expressas em n\u00fameros ou in\u00edcios (geralmente variando de 1 a 5).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560aded0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560aded0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"213\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-9.png\" alt=\"Classifica\u00e7\u00e3o do podcast do Huberman Lab no Spotify\" class=\"wp-image-164558\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-9-248x53.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Classifica\u00e7\u00e3o do podcast do Huberman Lab no Spotify<\/figcaption><\/figure>\n\n\n\n<p>Avalia\u00e7\u00f5es e resenhas podem ser feitas nas plataformas de podcast. Elas est\u00e3o dispon\u00edveis para todos, tanto para os criadores quanto para os ouvintes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560ae72b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560ae72b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"750\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-1.jpg\" alt=\"Avalia\u00e7\u00e3o e cr\u00edtica do podcast The Huberman Lab no Apple Podcasts\" class=\"wp-image-164559\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1.jpg 706w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-300x319.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-1-150x159.jpg 150w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Avalia\u00e7\u00e3o e cr\u00edtica do podcast The Huberman Lab no Apple Podcasts<\/figcaption><\/figure>\n\n\n\n<p>No entanto, as pessoas n\u00e3o est\u00e3o limitadas a dar feedback apenas em locais especificamente projetados para isso.<\/p>\n\n\n\n<p>Voc\u00ea deve se apoiar no Brand24 - ele coleta avalia\u00e7\u00f5es publicadas em diferentes lugares.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560aefb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560aefb2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"286\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-11.png\" alt=\"A avalia\u00e7\u00e3o positiva no Twitter (X) sobre o podcast do Huberman Lab detectada pelo Brand24\" class=\"wp-image-164561\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11.png 876w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-11-248x81.png 248w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cr\u00edtica positiva no Twitter (X) sobre o podcast do Huberman Lab detectada pelo Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audience\"><strong>08 Dados demogr\u00e1ficos do p\u00fablico<\/strong><\/h3>\n\n\n\n<p>Essa m\u00e9trica fundamental \u00e9 a resposta a perguntas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quem s\u00e3o os ouvintes?<\/li>\n\n\n\n<li>Quantos anos eles t\u00eam?<\/li>\n\n\n\n<li>Onde eles moram?<\/li>\n\n\n\n<li>Quais s\u00e3o seus comportamentos de escuta?<\/li>\n\n\n\n<li>Que dispositivo eles usam para ouvir podcasts?<\/li>\n<\/ul>\n\n\n\n<p>A an\u00e1lise dos dados demogr\u00e1ficos do podcast mostrar\u00e1 a identidade dos seus ouvintes. Voc\u00ea os entender\u00e1 melhor e poder\u00e1 personalizar ainda mais o conte\u00fado do seu podcast.<\/p>\n\n\n\n<p>Isso aumentar\u00e1 incrivelmente a probabilidade de sucesso de seu podcast.<\/p>\n\n\n\n<p>Voc\u00ea pode ajustar sua <a href=\"https:\/\/brand24.com\/blog\/pt\/estrategia-de-marketing-de-podcast\/\">estrat\u00e9gia de marketing de podcast<\/a> gra\u00e7as aos dados de seu p\u00fablico.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A an\u00e1lise do p\u00fablico \u00e9 apresentada em um painel de controle do criador de plataformas de podcast.<\/p>\n\n\n\n<p>Se voc\u00ea precisar de an\u00e1lises avan\u00e7adas para v\u00e1rios podcasts, use ferramentas adicionais, como o Megaphone do Spotify.<\/p>\n\n\n\n<p>Ele fornece dados em n\u00edvel de editor e de programa sobre os ouvintes com base em caracter\u00edsticas demogr\u00e1ficas avan\u00e7adas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore o sucesso de seu podcast!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"downloads\"><strong>09 Downloads<\/strong><\/h3>\n\n\n\n<p>Downloads indica o n\u00famero de downloads de um epis\u00f3dio no dispositivo.<\/p>\n\n\n\n<p>As plataformas oferecem o download de epis\u00f3dios para que as pessoas possam ouvir podcasts off-line sem acesso \u00e0 Internet.<\/p>\n\n\n\n<p>Essa m\u00e9trica de podcast mostra o grau de dedica\u00e7\u00e3o e envolvimento dos ouvintes. Aqueles que baixam podcasts querem ter a op\u00e7\u00e3o de ouvi-los em qualquer situa\u00e7\u00e3o e a qualquer momento.<\/p>\n\n\n\n<p>Lembre-se de que fazer o download de um epis\u00f3dio n\u00e3o \u00e9 o mesmo que ouvi-lo.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A medi\u00e7\u00e3o do n\u00famero de downloads de epis\u00f3dios de podcast \u00e9 realizada pelas plataformas de hospedagem de podcast, assim como ocorre com algumas outras m\u00e9tricas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-advance-tools\"><strong>Dica: Ferramentas avan\u00e7adas podem analisar as m\u00e9tricas para voc\u00ea<\/strong><\/h2>\n\n\n\n<p>Como voc\u00ea sabe, as m\u00e9tricas de desempenho podem ser monitoradas usando v\u00e1rias ferramentas dispon\u00edveis nas principais plataformas de podcast. As mais populares s\u00e3o Spotify para Podcasters e Apple Podcasts para Creators.<\/p>\n\n\n\n<p>H\u00e1 tamb\u00e9m ferramentas avan\u00e7adas para analisar as principais m\u00e9tricas e medir o sucesso do podcast que n\u00e3o s\u00e3o rastreadas por nenhuma das ferramentas mentioned acima. Essas m\u00e9tricas s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O volume de mentions, incluindo mentions de m\u00eddia social<\/li>\n\n\n\n<li>Sentimento<\/li>\n\n\n\n<li>Alcance de m\u00eddia social e n\u00e3o social<\/li>\n\n\n\n<li>Avalia\u00e7\u00f5es e resenhas de todas as fontes on-line<\/li>\n<\/ul>\n\n\n\n<p>Com a ajuda vem <strong>Brand24<\/strong>!<\/p>\n\n\n\n<p>Ele n\u00e3o apenas analisa os dados, mas tamb\u00e9m fornece insights valiosos.<\/p>\n\n\n\n<p>Por que isso \u00e9 importante?<\/p>\n\n\n\n<p>Como voc\u00ea n\u00e3o precisa se preocupar com os dados fornecidos, voc\u00ea n\u00e3o perde tempo!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Qual \u00e9 o sucesso de seu podcast? D\u00ea uma olhada agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Brand24 tem <strong>An\u00e1lise de m\u00e9tricas<\/strong> - um recurso com tecnologia de IA que analisa as principais m\u00e9tricas e fornece insights acion\u00e1veis.<\/p>\n\n\n\n<p>Ele cont\u00e9m uma breve descri\u00e7\u00e3o de todas as m\u00e9tricas. D\u00ea uma olhada no resumo do Huberman Lab:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560b00e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560b00e3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"544\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-12.png\" alt=\"An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - resumo\" class=\"wp-image-164562\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12-300x219.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-12-218x159.png 218w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - resumo<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 categoriza automaticamente o sentimento com base nas fontes. Ele mostra qual fonte gera os mentions mais negativos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560b095a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560b095a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-13.png\" alt=\"An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - sentimento\" class=\"wp-image-164563\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-13-248x156.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - sentimento<\/figcaption><\/figure>\n\n\n\n<p>Ele tamb\u00e9m detecta emo\u00e7\u00f5es: admira\u00e7\u00e3o, nojo, alegria, medo, tristeza e raiva. Essa ferramenta \u00e9 como<strong> <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/software-de-deteccao-de-emocoes\/\" title=\"\">software de detec\u00e7\u00e3o de emo\u00e7\u00f5es<\/a>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560b11be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560b11be\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-14.png\" alt=\"An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - emo\u00e7\u00f5es\" class=\"wp-image-164564\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-14-248x159.png 248w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - emo\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>O Metrics Analysis tamb\u00e9m fornece efici\u00eancia de alcance. \u00c9 o alcance m\u00e9dio gerado por um mention em cada fonte.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver no exemplo do Huberman Lab, o alcance m\u00e9dio de um mention em v\u00eddeos \u00e9 de mais de 89.000 (!).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1f560b1a38&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1f560b1a38\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/podcast-metrics-15.png\" alt=\"An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - alcance da efici\u00eancia\" class=\"wp-image-164565\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15.png 760w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/podcast-metrics-15-228x159.png 228w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas do podcast do Huberman Lab - alcance da efici\u00eancia<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha insights avan\u00e7ados sobre podcasts!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Independentemente da plataforma em que voc\u00ea publica podcasts, \u00e9 preciso monitorar as m\u00e9tricas corretas para medir o sucesso do podcast.<\/p>\n\n\n\n<p>O rastreamento manual \u00e9 imposs\u00edvel. Voc\u00ea precisa usar ferramentas que fa\u00e7am isso automaticamente.<\/p>\n\n\n\n<p>Escolha uma ferramenta que fa\u00e7a <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-podcast\/\">monitoramento de podcast<\/a> o mais f\u00e1cil poss\u00edvel e oferece insights valiosos.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O podcasting \u00e9 um grande setor. N\u00e3o importa se voc\u00ea \u00e9 uma pessoa f\u00edsica ou uma marca, o acompanhamento das m\u00e9tricas \u00e9 necess\u00e1rio para o crescimento do seu podcast.<\/li>\n\n\n\n<li>As m\u00e9tricas quantitativas e qualitativas (como avalia\u00e7\u00f5es do p\u00fablico) s\u00e3o significativas.<\/li>\n\n\n\n<li>Algumas m\u00e9tricas de podcast est\u00e3o dispon\u00edveis nas ferramentas fornecidas pelas plataformas de hospedagem de podcast.<\/li>\n\n\n\n<li>Para obter m\u00e9tricas mais avan\u00e7adas, como o n\u00famero de mentions e o sentimento deles, voc\u00ea precisa usar solu\u00e7\u00f5es externas de an\u00e1lise de podcast, como o Brand24.<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea est\u00e1 pronto para come\u00e7ar a monitorar as m\u00e9tricas do seu podcast? Comece com um <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=184\"><strong>Brand24 Teste gratuito de 14 dias.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O acompanhamento das m\u00e9tricas de podcast \u00e9 muito ben\u00e9fico, especialmente se voc\u00ea for um criador de podcast. Confira 9 m\u00e9tricas importantes que voc\u00ea deve acompanhar em 2025!<\/p>","protected":false},"author":84,"featured_media":164567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-164547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=164547"}],"version-history":[{"count":11,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164547\/revisions"}],"predecessor-version":[{"id":183214,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164547\/revisions\/183214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/164567"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=164547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=164547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=164547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}