{"id":164638,"date":"2024-05-09T15:17:44","date_gmt":"2024-05-09T13:17:44","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164638"},"modified":"2026-04-15T20:02:34","modified_gmt":"2026-04-15T18:02:34","slug":"proteger-a-reputacao-on-line","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/protect-online-reputation\/","title":{"rendered":"How to Protect Your Reputation Online? 5 Steps [2026]"},"content":{"rendered":"<p><strong>Proteger a reputa\u00e7\u00e3o on-line n\u00e3o \u00e9 uma tarefa f\u00e1cil. Gra\u00e7as \u00e0 Internet e \u00e0 popularidade dos aplicativos de m\u00eddia social, qualquer pessoa pode expressar sua opini\u00e3o para BILH\u00d5ES de pessoas. Quase 50% de todos os usu\u00e1rios da Internet publicam avalia\u00e7\u00f5es on-line TODO M\u00caS. Deixar passar uma pergunta, reclama\u00e7\u00e3o ou avalia\u00e7\u00e3o negativa \u00e9 muito f\u00e1cil. Cada pergunta ou coment\u00e1rio n\u00e3o respondido pode prejudicar sua reputa\u00e7\u00e3o. Ent\u00e3o, como proteger a reputa\u00e7\u00e3o de sua marca no mundo on-line?<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Prote\u00e7\u00e3o da reputa\u00e7\u00e3o on-line<\/strong> refere-se a todas as atividades que visam a monitorar, gerenciar e influenciar a percep\u00e7\u00e3o p\u00fablica de uma pessoa, marca ou empresa na Internet. A prote\u00e7\u00e3o da reputa\u00e7\u00e3o, especialmente on-line, \u00e9 fundamental, pois a Internet \u00e9 a principal fonte de informa\u00e7\u00f5es da sociedade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-online\"><strong>O que \u00e9 prote\u00e7\u00e3o da reputa\u00e7\u00e3o on-line? Defini\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p><strong>Prote\u00e7\u00e3o da reputa\u00e7\u00e3o on-line<\/strong> s\u00e3o a\u00e7\u00f5es tomadas para controlar, proteger e melhorar a percep\u00e7\u00e3o p\u00fablica de uma empresa, marca ou indiv\u00edduo.<\/p>\n\n\n\n<p>Basicamente, isso significa fazer as coisas de modo que a marca tenha uma reputa\u00e7\u00e3o on-line positiva e permane\u00e7a consistente com sua identidade on-line. Isso inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Monitoramento da marca<\/a>, que \u00e9:\n<ul class=\"wp-block-list\">\n<li>Rastreamento e an\u00e1lise de mentions de sua marca ou empresa em plataformas de m\u00eddia social e outros canais on-line<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Gerenciamento adequado do conte\u00fado<\/strong>, que \u00e9:\n<ul class=\"wp-block-list\">\n<li>Criar e fornecer conte\u00fado positivo sobre sua marca ou empresa<\/li>\n\n\n\n<li>Comunicar o que est\u00e1 acontecendo em sua marca ou empresa<\/li>\n\n\n\n<li>Responder a coment\u00e1rios, tanto positivos quanto negativos<\/li>\n\n\n\n<li>Manter contato com o p\u00fablico<\/li>\n\n\n\n<li>Remo\u00e7\u00e3o de conte\u00fado negativo sobre voc\u00ea de sites de redes sociais e outros resultados de pesquisa<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Proteja sua reputa\u00e7\u00e3o on-line!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-it\"><strong>Por que \u00e9 importante proteger a reputa\u00e7\u00e3o da marca?<\/strong><\/h2>\n\n\n\n<p>Hoje em dia, as pessoas verificam sua empresa on-line antes de tomar uma decis\u00e3o de compra. Elas baseiam suas opini\u00f5es no que encontram por meio de publica\u00e7\u00f5es em m\u00eddias sociais, avalia\u00e7\u00f5es on-line, sites e outros resultados de mecanismos de pesquisa.<\/p>\n\n\n\n<p>Eles s\u00e3o especialmente influenciados pelas opini\u00f5es de outras pessoas, tanto as cr\u00edticas negativas quanto as positivas!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>93%<\/strong> de clientes <strong>ler avalia\u00e7\u00f5es on-line<\/strong> antes de comprar (Relat\u00f3rio Dixa: 3 Ways to Catapult Your Customer Service in 2022).<\/p>\n\n\n\n<p>Todo propriet\u00e1rio de empresa, inclusive voc\u00ea, deve garantir que as informa\u00e7\u00f5es que as pessoas encontram on-line trabalhem a seu favor!<\/p>\n\n\n\n<p>Protegendo seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-empresa\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da empresa\">reputa\u00e7\u00e3o da empresa<\/a> on-line afeta diretamente o sucesso de seus neg\u00f3cios!<\/p>\n\n\n\n<p>H\u00e1 muitos benef\u00edcios em fazer isso, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea ganha uma reputa\u00e7\u00e3o on-line positiva, o que ajuda a estabelecer confian\u00e7a e credibilidade com seus clientes atuais e futuros clientes em potencial.<\/li>\n\n\n\n<li>Voc\u00ea evita uma crise que pode levar a danos \u00e0 sua reputa\u00e7\u00e3o e a outras perdas significativas, como as financeiras.<\/li>\n\n\n\n<li>Voc\u00ea constr\u00f3i um s\u00f3lido <a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-digital\/\" target=\"_blank\" rel=\"noopener\" title=\"\">presen\u00e7a digital<\/a> que torna sua marca vis\u00edvel e aumenta a <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Proteja sua reputa\u00e7\u00e3o on-line!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Como voc\u00ea protege sua reputa\u00e7\u00e3o on-line?<\/strong><\/p>\n\n\n\n<p><em>\"Eu analiso sentimentos, avalia\u00e7\u00f5es, mentions e o tom do que est\u00e1 sendo dito. Presto aten\u00e7\u00e3o nos padr\u00f5es de feedback e em como as pessoas respondem ao longo do tempo. Esses sinais o ajudam a entender o que est\u00e1 funcionando - e o que precisa mudar!\"<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\">Phil Pallen, estrategista de marca<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-protect\"><strong>Como proteger sua marca on-line?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><strong>Etapa 1: Examine sua reputa\u00e7\u00e3o on-line atual<\/strong><\/h3>\n\n\n\n<p>\u00c9 claro que voc\u00ea deve come\u00e7ar com uma an\u00e1lise profunda de sua reputa\u00e7\u00e3o on-line atual. Esse ser\u00e1 seu ponto de partida e refer\u00eancia para a\u00e7\u00f5es futuras.<\/p>\n\n\n\n<p>Infelizmente, voc\u00ea n\u00e3o pode fazer isso manualmente!<\/p>\n\n\n\n<p>Voc\u00ea precisa escolher a ferramenta certa de monitoramento de marca, de prefer\u00eancia uma que ofere\u00e7a recursos avan\u00e7ados de IA, como <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a><\/strong> e outros para rastrear as principais m\u00e9tricas de reputa\u00e7\u00e3o. Eu recomendo o Brand24.<\/p>\n\n\n\n<p>Portanto, escolha uma ferramenta e fa\u00e7a essas coisas sequencialmente:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Realize a an\u00e1lise de sentimento de sua marca<\/strong><\/h4>\n\n\n\n<p>Voc\u00ea tem a Pontua\u00e7\u00e3o de Reputa\u00e7\u00e3o a seu favor, ent\u00e3o agora \u00e9 hora de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Escuta social<\/a>.<\/p>\n\n\n\n<p>Gra\u00e7as a ele, voc\u00ea acompanha todos os seus <a href=\"https:\/\/brand24.com\/pt\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marca mentions<\/a> e obter seu tom emocional. Voc\u00ea pode descobrir facilmente avalia\u00e7\u00f5es on-line negativas, positivas e neutras.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512ca77a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512ca77a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-6.png\" alt=\"An\u00e1lise de m\u00e9tricas da Getaround fornecida pela ferramenta de IA Brand24 - sentimento\" class=\"wp-image-164648\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6-300x196.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-6-243x159.png 243w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise m\u00e9trica da Getaround - sentimento<\/figcaption><\/figure>\n\n\n\n<p>Lembre-se de que um grande n\u00famero de sentimentos negativos indica que uma crise est\u00e1 chegando. Voc\u00ea pode proteger a reputa\u00e7\u00e3o da sua marca reagindo rapidamente \u00e0s avalia\u00e7\u00f5es negativas.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-da-reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de monitoramento da reputa\u00e7\u00e3o da marca<\/a>, como o Brand24, permite que voc\u00ea entre diretamente na discuss\u00e3o sobre sua marca e tome as medidas adequadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cb057&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cb057\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-2.png\" alt=\"Coment\u00e1rio negativo sobre a Getaround detectado pelo Brand24, a melhor ferramenta de IA\" class=\"wp-image-164644\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2-300x104.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-2-248x86.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Coment\u00e1rio negativo sobre a Getaround detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 permite que voc\u00ea detecte qual fonte traz o feedback mais positivo e negativo da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cb8c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cb8c1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"405\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-7.png\" alt=\"An\u00e1lise de m\u00e9tricas da Getaround fornecida pela ferramenta de IA Brand24 - fontes de sentimento\" class=\"wp-image-164649\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7.png 643w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-7-248x156.png 248w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise m\u00e9trica da Getaround - fontes de sentimento<\/figcaption><\/figure>\n\n\n\n<p>Com outro recurso alimentado por IA, o Anomaly Detector, voc\u00ea pode descobrir rapidamente por que os mentions da sua marca aumentaram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cc12f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cc12f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"255\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-4.png\" alt=\"Detector de anomalias com tecnologia de IA no Brand24 - explica\u00e7\u00e3o do motivo do aumento dos mentions da Getaround\" class=\"wp-image-164646\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-4-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de anomalias - explica\u00e7\u00e3o do motivo do pico de mentions da Getaround<\/figcaption><\/figure>\n\n\n\n<p>Em resumo, gra\u00e7as \u00e0 an\u00e1lise de sentimentos, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detectar automaticamente clientes insatisfeitos e transform\u00e1-los em clientes satisfeitos<\/li>\n\n\n\n<li>Tomar as medidas adequadas rapidamente para evitar crises e reduzir os danos \u00e0 reputa\u00e7\u00e3o<\/li>\n\n\n\n<li>Manter uma imagem positiva da marca<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Descubra as emo\u00e7\u00f5es em torno de sua marca<\/strong><\/h4>\n\n\n\n<p>Voc\u00ea deve estar se perguntando por que deve descobrir as emo\u00e7\u00f5es em torno da sua marca, j\u00e1 que acabei de mostrar a An\u00e1lise de sentimento.<\/p>\n\n\n\n<p>Bem, s\u00e3o duas coisas diferentes!<\/p>\n\n\n\n<p>A an\u00e1lise de emo\u00e7\u00f5es fornece informa\u00e7\u00f5es mais detalhadas. Ela nomeia com precis\u00e3o as emo\u00e7\u00f5es (nojo, admira\u00e7\u00e3o, tristeza, raiva, medo e alegria) que o p\u00fablico-alvo sente em rela\u00e7\u00e3o \u00e0 sua marca.<\/p>\n\n\n\n<p>Ferramentas avan\u00e7adas de IA, como o Brand24, podem analisar quais canais s\u00e3o a fonte de quais tipos de emo\u00e7\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512ccab0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512ccab0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-5.png\" alt=\"An\u00e1lise de m\u00e9tricas da Getaround fornecida pela Brand24 - emo\u00e7\u00f5es\" class=\"wp-image-164647\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5.png 639w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-5-248x149.png 248w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de m\u00e9tricas da Getaround - emo\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Verifique os emojis inclu\u00eddos nas discuss\u00f5es sobre sua marca<\/strong><\/h4>\n\n\n\n<p>As pessoas costumam usar emojis em seus coment\u00e1rios em vez de express\u00e1-los diretamente em palavras. Portanto, \u00e9 importante verific\u00e1-los e analis\u00e1-los.<\/p>\n\n\n\n<p>O Brand24 fornece isso para voc\u00ea:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cd67b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cd67b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"510\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-3.png\" alt=\"An\u00e1lise de Emoji da Getaround fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-164645\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3.png 910w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-3-248x139.png 248w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de emojis do Getaround fornecida pelo Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Descubra se os influenciadores falam sobre sua marca de forma positiva ou negativa<\/strong><\/h4>\n\n\n\n<p>A pr\u00f3xima etapa \u00e9 observar como os influenciadores falam sobre seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>69%<\/strong> de consumidores <strong>confiar nas recomenda\u00e7\u00f5es dos influenciadores <\/strong>(dados divulgados pela Matter Communications).<\/p>\n\n\n\n<p>Em grande parte, as pessoas tomam suas decis\u00f5es de compra com base no que os influenciadores dizem, portanto, mantenha-se atento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cdfa7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cdfa7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-8.png\" alt=\"An\u00e1lise de influenciadores da Getaround fornecida pela melhor ferramenta de IA (Brand24) - participa\u00e7\u00e3o de autores que falam positivamente\" class=\"wp-image-164650\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8.png 726w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-8-237x159.png 237w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de influenciadores da Getaround - participa\u00e7\u00e3o de autores que falam positivamente<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512ce81c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512ce81c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-9.png\" alt=\"An\u00e1lise de influenciadores da Getaround fornecida pelo melhor ped\u00e1gio de IA (Brand24) - participa\u00e7\u00e3o de autores que falam negativamente\" class=\"wp-image-164651\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9.png 727w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9-300x205.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-9-233x159.png 233w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de influenciadores da Getaround - participa\u00e7\u00e3o de autores que falam negativamente<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe o que os influenciadores dizem para proteger sua reputa\u00e7\u00e3o on-line!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u00ea uma olhada no sentimento dos t\u00f3picos<\/strong><\/h4>\n\n\n\n<p>H\u00e1 outro ponto essencial que voc\u00ea precisa ter em mente.<\/p>\n\n\n\n<p>Cada marca gera discuss\u00f5es em uma \u00e1rea espec\u00edfica.<\/p>\n\n\n\n<p>Por exemplo, uma empresa de fabrica\u00e7\u00e3o de janelas ser\u00e1 discutida em termos de t\u00f3picos diferentes de uma empresa de produ\u00e7\u00e3o de filmes. Acho que isso \u00e9 \u00f3bvio (?).<\/p>\n\n\n\n<p>Ent\u00e3o, vamos dar uma olhada nos t\u00f3picos em que a Getaround est\u00e1 sendo discutida:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512cf3ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512cf3ce\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-10.png\" alt=\"An\u00e1lise de t\u00f3picos da Getaround fornecida pela Brand24 (a melhor ferramenta de monitoramento de m\u00eddia de IA) - Share of Voice\" class=\"wp-image-164652\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10.png 649w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-10-248x143.png 248w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do t\u00f3pico da Getaround - Compartilhamento de voz<\/figcaption><\/figure>\n\n\n\n<p>Monitore t\u00f3picos populares sobre sua empresa e verifique o sentimento que eles geram.<\/p>\n\n\n\n<p>Pode acontecer que apenas um t\u00f3pico cause discuss\u00f5es negativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><strong>Etapa 2: Crie uma reputa\u00e7\u00e3o positiva on-line<\/strong><\/h3>\n\n\n\n<p>Como voc\u00ea pode fazer isso? Vou lhe dar exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forne\u00e7a conte\u00fado informativo em suas m\u00eddias sociais e em outros canais<\/li>\n\n\n\n<li>Interaja positivamente com seu p\u00fablico e seja respeitoso com todos<\/li>\n\n\n\n<li>Apresentar uma imagem consistente em toda a Internet<\/li>\n<\/ul>\n\n\n\n<p>No entanto, o mais importante \u00e9 sempre tentar resolver os problemas dos clientes.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">N\u00e3o est\u00e1 protegendo sua reputa\u00e7\u00e3o on-line? Voc\u00ea perde muito!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><strong>Etapa 3: Monitore sua reputa\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea precisa monitorar sua reputa\u00e7\u00e3o constantemente.<\/p>\n\n\n\n<p>Recomendo que voc\u00ea compare, por exemplo, o sentimento dos mentions de per\u00edodos consecutivos.<\/p>\n\n\n\n<p>Voc\u00ea poder\u00e1 ver com precis\u00e3o se sua constru\u00e7\u00e3o de reputa\u00e7\u00e3o positiva on-line est\u00e1 funcionando.<\/p>\n\n\n\n<p>No Brand24, voc\u00ea pode fazer uma compara\u00e7\u00e3o de per\u00edodo do sentimento de mentions negativos e positivos. Voc\u00ea a encontrar\u00e1 na guia Compara\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512d006a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512d006a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-11.png\" alt=\"Compara\u00e7\u00e3o do per\u00edodo do sentimento positivo da Getaround fornecido pelo Brand24 (a melhor ferramenta de IA)\" class=\"wp-image-164653\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-11-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o do per\u00edodo do sentimento positivo da Getaround<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512d08a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512d08a5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"334\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online-12.png\" alt=\"Compara\u00e7\u00e3o do per\u00edodo do sentimento negativo da Getaround fornecido pelo Brand24 (a melhor ferramenta de IA)\" class=\"wp-image-164654\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-12-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o do per\u00edodo do sentimento negativo da Getaround<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>Etapa 4: Responda \u00e0s cr\u00edticas negativas on-line<\/strong><\/h3>\n\n\n\n<p>Responder a avalia\u00e7\u00f5es negativas \u00e9 uma etapa fundamental para proteger sua reputa\u00e7\u00e3o on-line!<\/p>\n\n\n\n<p>Voc\u00ea recebeu uma notifica\u00e7\u00e3o - algu\u00e9m est\u00e1 insatisfeito com seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>N\u00e3o entre em p\u00e2nico! Isso acontece com os melhores dos melhores.<\/p>\n\n\n\n<p>Ent\u00e3o, o que fazer?<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas dicas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Responda rapidamente: <\/strong>Quanto mais cedo, melhor. N\u00e3o espere uma semana para responder. Se voc\u00ea vir uma avalia\u00e7\u00e3o negativa, tente respond\u00ea-la o mais r\u00e1pido poss\u00edvel.<\/li>\n\n\n\n<li><strong>Mantenha-se profissional: <\/strong>Sempre pode acontecer de o cliente se deixar levar pelas emo\u00e7\u00f5es, ficar chateado e usar palavras de baixo cal\u00e3o. Aconte\u00e7a o que acontecer, voc\u00ea deve manter a calma e o profissionalismo! Responda com um tom \u00fatil e positivo. Demonstre respeito pelo avaliador. Um tom de voz errado pode piorar as coisas.<\/li>\n\n\n\n<li><strong>Responda a cada mention negativo:<\/strong> N\u00e3o h\u00e1 como determinar quais cr\u00edticas ruins s\u00e3o as piores. Qualquer feedback negativo \u00e9 ruim! Mesmo que voc\u00ea n\u00e3o consiga resolver o problema do avaliador de forma alguma, ainda assim \u00e9 preciso responder a ele!<\/li>\n\n\n\n<li><strong>Pedir desculpas: <\/strong>Sempre pe\u00e7a desculpas ao cliente. Voc\u00ea deve presumir que a culpa sempre \u00e9 sua! Mesmo que de fato n\u00e3o seja sua culpa. Apenas engula seu orgulho!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512d120d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512d120d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online.png\" alt=\"Micha\u0142 Sadowski (CEO da Brand24) diz que vale a pena presumir que a culpa est\u00e1 sempre do nosso lado.\" class=\"wp-image-164641\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ofere\u00e7a compensa\u00e7\u00e3o: <\/strong>Dependendo do tipo de feedback e da gravidade da situa\u00e7\u00e3o, ofere\u00e7a uma compensa\u00e7\u00e3o ao cliente. Incentive o cliente a entrar em contato com voc\u00ea, de prefer\u00eancia por e-mail. A compensa\u00e7\u00e3o pode ser, por exemplo, um reembolso, uma troca ou um desconto na pr\u00f3xima compra.<\/li>\n\n\n\n<li><strong>N\u00e3o use desculpas: <\/strong>Ao explicar por que ocorreu um problema, n\u00e3o use desculpas. N\u00e3o fa\u00e7a isso em nenhuma circunst\u00e2ncia! As desculpas geralmente s\u00e3o vistas como uma forma de n\u00e3o assumir a responsabilidade pelo problema que surgiu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>Passo 4: Responda \u00e0s avalia\u00e7\u00f5es negativas online<\/strong><\/h3>\n\n\n\n<p>Responder a avalia\u00e7\u00f5es negativas \u00e9 uma etapa fundamental para proteger sua reputa\u00e7\u00e3o on-line!<\/p>\n\n\n\n<p>Voc\u00ea recebeu uma notifica\u00e7\u00e3o - algu\u00e9m est\u00e1 insatisfeito com seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>N\u00e3o entre em p\u00e2nico! Isso acontece com os melhores dos melhores.<\/p>\n\n\n\n<p>Ent\u00e3o, o que fazer?<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas dicas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Responda rapidamente: <\/strong>Quanto mais cedo, melhor. N\u00e3o espere uma semana para responder. Se voc\u00ea vir uma avalia\u00e7\u00e3o negativa, tente respond\u00ea-la o mais r\u00e1pido poss\u00edvel.<\/li>\n\n\n\n<li><strong>Mantenha-se profissional: <\/strong>Sempre pode acontecer de o cliente se deixar levar pelas emo\u00e7\u00f5es, ficar chateado e usar palavras de baixo cal\u00e3o. Aconte\u00e7a o que acontecer, voc\u00ea deve manter a calma e o profissionalismo! Responda com um tom \u00fatil e positivo. Demonstre respeito pelo avaliador. Um tom de voz errado pode piorar as coisas.<\/li>\n\n\n\n<li><strong>Responda a cada mention negativo:<\/strong> N\u00e3o h\u00e1 como determinar quais cr\u00edticas ruins s\u00e3o as piores. Qualquer feedback negativo \u00e9 ruim! Mesmo que voc\u00ea n\u00e3o consiga resolver o problema do avaliador de forma alguma, ainda assim \u00e9 preciso responder a ele!<\/li>\n\n\n\n<li><strong>Pedir desculpas: <\/strong>Sempre pe\u00e7a desculpas ao cliente. Voc\u00ea deve presumir que a culpa sempre \u00e9 sua! Mesmo que de fato n\u00e3o seja sua culpa. Apenas engula seu orgulho!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e512d1599&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e512d1599\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/protect-your-reputation-online.png\" alt=\"Micha\u0142 Sadowski (CEO da Brand24) diz que vale a pena presumir que a culpa est\u00e1 sempre do nosso lado.\" class=\"wp-image-164641\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/protect-your-reputation-online-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ofere\u00e7a compensa\u00e7\u00e3o: <\/strong>Dependendo do tipo de feedback e da gravidade da situa\u00e7\u00e3o, ofere\u00e7a uma compensa\u00e7\u00e3o ao cliente. Incentive o cliente a entrar em contato com voc\u00ea, de prefer\u00eancia por e-mail. A compensa\u00e7\u00e3o pode ser, por exemplo, um reembolso, uma troca ou um desconto na pr\u00f3xima compra.<\/li>\n\n\n\n<li><strong>N\u00e3o use desculpas: <\/strong>Ao explicar por que ocorreu um problema, n\u00e3o use desculpas. N\u00e3o fa\u00e7a isso em nenhuma circunst\u00e2ncia! As desculpas geralmente s\u00e3o vistas como uma forma de n\u00e3o assumir a responsabilidade pelo problema que surgiu.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Se as avalia\u00e7\u00f5es negativas come\u00e7arem a afetar sua marca de forma mais ampla, \u00e9 \u00fatil entender tanto <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/reparo-da-reputacao-on-line\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\" title=\"\">como reparar sua reputa\u00e7\u00e3o online<\/a><\/strong> e como <strong><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gerenciamento de crises de reputa\u00e7\u00e3o de marca<\/a><\/strong> pode ajud\u00e1-lo a lidar com situa\u00e7\u00f5es mais graves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\"><strong>Etapa 5: Melhore constantemente a reputa\u00e7\u00e3o digital<\/strong><\/h3>\n\n\n\n<p>A prote\u00e7\u00e3o de sua imagem on-line n\u00e3o \u00e9 uma a\u00e7\u00e3o \u00fanica. \u00c9 um processo cont\u00ednuo. \u00c9 por isso que voc\u00ea precisa tomar <strong>todas as etapas<\/strong> I mentioned <strong>repetidamente<\/strong>.<\/p>\n\n\n\n<p>Verifique regularmente se o que voc\u00ea est\u00e1 fazendo \u00e9 eficaz!<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode definir metas que ser\u00e3o seus pontos de controle. Por exemplo, voc\u00ea pode presumir o quanto o n\u00famero de mentions negativos de sua marca diminuir\u00e1 em um determinado per\u00edodo.<\/p>\n\n\n\n<p>Lembre-se de usar a an\u00e1lise aprofundada. Ela permite que voc\u00ea entenda rapidamente o que est\u00e1 acontecendo com sua marca.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha uma an\u00e1lise detalhada do Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Proteger a reputa\u00e7\u00e3o on-line de sua marca \u00e9 altamente ben\u00e9fico.<\/p>\n\n\n\n<p>Principalmente porque as pessoas verificam os resultados dos mecanismos de pesquisa antes de iniciar qualquer intera\u00e7\u00e3o com a sua marca. Por exemplo, antes de comprar um produto, elas verificam se seu site \u00e9 confi\u00e1vel ou se as avalia\u00e7\u00f5es sobre seus produtos s\u00e3o positivas.<\/p>\n\n\n\n<p>Voc\u00ea tem uma excelente reputa\u00e7\u00e3o on-line? Voc\u00ea \u00e9 digno de confian\u00e7a. Simples!<\/p>\n\n\n\n<p>Uma empresa que n\u00e3o toma medidas para proteger sua reputa\u00e7\u00e3o prejudica a si mesma!<\/p>\n\n\n\n<p>Para obter sucesso a longo prazo, voc\u00ea precisa proteger seu site <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a>.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A prote\u00e7\u00e3o da reputa\u00e7\u00e3o on-line \u00e9 um processo cont\u00ednuo, n\u00e3o uma a\u00e7\u00e3o \u00fanica.<\/li>\n\n\n\n<li>Use ferramentas que rastreiam mentions on-line para proteger sua reputa\u00e7\u00e3o on-line de forma eficaz.<\/li>\n\n\n\n<li>N\u00e3o proteger a reputa\u00e7\u00e3o on-line pode causar uma grande crise de reputa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>O que est\u00e1 esperando? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=187\" title=\"Clique aqui para proteger sua reputa\u00e7\u00e3o on-line!\">Clique aqui para proteger sua reputa\u00e7\u00e3o on-line!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>93% dos clientes leem avalia\u00e7\u00f5es on-line antes de comprar. \u00c9 por isso que sua reputa\u00e7\u00e3o on-line \u00e9 importante! Leia este artigo para saber como proteg\u00ea-la!<\/p>","protected":false},"author":84,"featured_media":164662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4147],"tags":[],"class_list":["post-164638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-and-crisis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=164638"}],"version-history":[{"count":28,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164638\/revisions"}],"predecessor-version":[{"id":183344,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164638\/revisions\/183344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/164662"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=164638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=164638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=164638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}