{"id":164909,"date":"2025-09-18T11:45:01","date_gmt":"2025-09-18T09:45:01","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=164909"},"modified":"2025-12-10T11:31:11","modified_gmt":"2025-12-10T10:31:11","slug":"noticias-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/news-mentions\/","title":{"rendered":"How to Track News Mentions? [2026]"},"content":{"rendered":"<p><strong>No mundo da m\u00eddia atual, que se movimenta rapidamente, sua marca pode virar manchete sem que voc\u00ea perceba. Imagine o seguinte: A Zara foi mentioned mais de 107.000 vezes em apenas um m\u00eas. Isso n\u00e3o \u00e9 apenas visibilidade - \u00e9 influ\u00eancia, reputa\u00e7\u00e3o e novos clientes em potencial sendo formados em tempo real.<\/strong><\/p>\n\n\n\n<p>Voc\u00ea saberia se fosse a sua marca?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>O que s\u00e3o os novos mentions?<\/strong><br>As not\u00edcias mention s\u00e3o quando sua marca ou t\u00f3pico aparece em fontes de m\u00eddia como jornais, blogs e artigos de not\u00edcias on-line. Acompanh\u00e1-las ajuda a entender o sentimento do p\u00fablico, gerenciar a reputa\u00e7\u00e3o e identificar oportunidades.<br><br> <strong>Como voc\u00ea pode acompanhar as novidades dos mentions?<\/strong><br>- <strong>Rastreamento manual<\/strong>Pesquisa de palavras-chave no Google ou em sites de not\u00edcias, mas que consome muito tempo e \u00e9 incompleta.<br>- <strong>Alertas do Google<\/strong>: gratuito, mas limitado, muitas vezes faltando mentions.<br>- <strong>Ferramentas de monitoramento de m\u00eddia<\/strong>: rastreamento em tempo real, an\u00e1lise de sentimentos, alertas, benchmarking de concorrentes e insights automatizados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que s\u00e3o os novos mentions?<\/strong><\/h2>\n\n\n\n<p><strong>Not\u00edcias mentions s\u00e3o quando sua marca ou t\u00f3pico \u00e9 comentado em fontes de m\u00eddia padr\u00e3o, como jornais, blogs e artigos de not\u00edcias.&nbsp;<\/strong><\/p>\n\n\n\n<p>Rastre\u00e1-los ajuda a entender o que as pessoas pensam sobre sua marca, gerenciar a reputa\u00e7\u00e3o da marca e responder a discuss\u00f5es p\u00fablicas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aeca9dcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aeca9dcf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-untagged-mention.png\" alt=\"Not\u00edcia mention detectada por Brand24.\" class=\"wp-image-164915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-untagged-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-untagged-mention-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-untagged-mention-248x68.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Not\u00edcias mention detectadas pela ferramenta de monitoramento de m\u00eddia.<\/figcaption><\/figure>\n\n\n\n<p>Benef\u00edcios do rastreamento de mentions nas not\u00edcias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Melhor conhecimento da marca:<\/strong> Ele ajuda a entender a cobertura da m\u00eddia e em que contexto ocorrem os mentions da sua marca.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\"><strong>Crise de rela\u00e7\u00f5es p\u00fablicas<\/strong><\/a><strong> gerenciamento:<\/strong> Voc\u00ea pode gerenciar mentions negativos para proteger a imagem de sua marca.<\/li>\n\n\n\n<li><strong>Oportunidades de engajamento:<\/strong> O envolvimento com os mentions pode fortalecer o relacionamento com os clientes.<\/li>\n\n\n\n<li><strong>An\u00e1lise da concorr\u00eancia:<\/strong> O monitoramento da frequ\u00eancia e do contexto em que seus concorrentes usam o mentioned fornece informa\u00e7\u00f5es valiosas de benchmark.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Rastreie mentions com Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=190\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Not\u00edcias mentions constroem autoridade em 202<\/strong>6<br>Em 2026, as not\u00edcias mentions influenciam diretamente a forma como os Modelos de Linguagem Grande (LLMs), como o ChatGPT, compreendem e apresentam a sua marca. Esses modelos analisam artigos, blogs e conversas online para formar um contexto. Mesmo que a sua marca n\u00e3o esteja vinculada, cada mention fortalece a sua presen\u00e7a online e aumenta a probabilidade de <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">sendo referenciado em respostas geradas por IA<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como rastrear os novos mentions?<\/strong><\/h2>\n\n\n\n<p>Em geral, h\u00e1 tr\u00eas maneiras de rastrear os mentions da Web: manualmente, usando o Google Alerts e usando um sistema externo de alerta. <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\">ferramentas de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p>Qual \u00e9 o melhor?&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea provavelmente n\u00e3o gostar\u00e1 da resposta, mas depende.<\/p>\n\n\n\n<p>Fazer isso manualmente pode ser suficiente se voc\u00ea n\u00e3o coletar muitos mentions e puder analis\u00e1-los por conta pr\u00f3pria.<\/p>\n\n\n\n<p>No entanto, a maioria dos profissionais de RP considera as ferramentas avan\u00e7adas muito \u00fateis, pois economizam tempo, permitindo que eles se concentrem em tarefas mais importantes.<\/p>\n\n\n\n<p>Continue lendo para saber os detalhes e encontrar a melhor op\u00e7\u00e3o para voc\u00ea!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual\"><strong>01 Rastreamento manual<\/strong><\/h3>\n\n\n\n<p>Esse m\u00e9todo envolve a pesquisa de nomes de marcas e palavras-chave em mecanismos de busca como o Google. Como?<\/p>\n\n\n\n<p>Os profissionais de RP simplesmente digitam cada palavra-chave individualmente e examinam os resultados da pesquisa.<\/p>\n\n\n\n<p>Parece... divertido. Eu sei.<\/p>\n\n\n\n<p>\u00c9 uma tarefa di\u00e1ria que pode ser muito demorada e trabalhosa. \u00c9 quase imposs\u00edvel encontrar todos os mention e analis\u00e1-los com precis\u00e3o.<\/p>\n\n\n\n<p>Quando digitei \"Kodak\" na pesquisa do Google, n\u00e3o obtive nada relevante.<\/p>\n\n\n\n<p>Ent\u00e3o, tentei procurar a marca mentions em plataformas de not\u00edcias espec\u00edficas.<\/p>\n\n\n\n<p>Este \u00e9 o resultado que obtive usando uma barra de pesquisa no The New York Times:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecab3c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecab3c4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-manual-tracking-search-result.png\" alt=\"Resultados de pesquisa de rastreamento manual.\" class=\"wp-image-164916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-manual-tracking-search-result.png 675w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-manual-tracking-search-result-300x222.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-manual-tracking-search-result-215x159.png 215w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resultados de pesquisa de rastreamento manual.<\/figcaption><\/figure>\n\n\n\n<p>\u00c9 melhor do que tentar encontrar esses mentions no Google, mas ainda \u00e9 ineficaz.<\/p>\n\n\n\n<p>N\u00e3o consigo me imaginar tentando analisar esses dados para chegar a conclus\u00f5es valiosas.<\/p>\n\n\n\n<p>E o mais importante - fazer <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\">monitoramento de m\u00eddia<\/a> em tempo real com esse m\u00e9todo n\u00e3o funcionar\u00e1.<\/p>\n\n\n\n<p>\u00c9 por isso que temos ferramentas para reunir todos esses mentions em tempo real, criar relat\u00f3rios e at\u00e9 mesmo nos alertar quando um novo mention chegar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google\"><strong>02 Alertas do Google<\/strong><\/h3>\n\n\n\n<p>O Google Alerts \u00e9 gratuito e f\u00e1cil de configurar. Este \u00e9 o aspecto de seu painel de controle:<\/p>\n\n\n\n<p>Ele tem algumas configura\u00e7\u00f5es para manipular, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com que frequ\u00eancia voc\u00ea deseja receber alertas (em tempo real, uma vez por dia, uma vez por semana)<\/li>\n\n\n\n<li>Fontes<\/li>\n\n\n\n<li>Idioma<\/li>\n\n\n\n<li>Regi\u00e3o<\/li>\n\n\n\n<li>Quantos mentions (somente os melhores resultados, todos)<\/li>\n\n\n\n<li>Onde entregar (e-mail para escolher)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecabd45&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecabd45\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-google-alerts.png\" alt=\"Painel de controle do Google Alerts.\" class=\"wp-image-164917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-google-alerts.png 559w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-google-alerts-300x268.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-google-alerts-178x159.png 178w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Google Alerts.<\/figcaption><\/figure>\n\n\n\n<p>No entanto, os profissionais de RP admitem que n\u00e3o se pode esperar muito dessa ferramenta. Com frequ\u00eancia, ela perde mentions e pode n\u00e3o fornecer alertas prontamente.<\/p>\n\n\n\n<p>Essas limita\u00e7\u00f5es fazem com que ele nem sempre seja confi\u00e1vel para tarefas importantes de monitoramento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool\"><strong>02 Uso de uma ferramenta de monitoramento de m\u00eddia<\/strong><\/h3>\n\n\n\n<p>As ferramentas de monitoramento de m\u00eddia podem rastrear not\u00edcias mentions em v\u00e1rias plataformas. Elas oferecem uma vis\u00e3o detalhada da presen\u00e7a on-line de sua marca.<\/p>\n\n\n\n<p>Por exemplo, as fontes de dados do Brand24 incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sites de not\u00edcias<\/strong><\/li>\n\n\n\n<li><strong>F\u00f3runs<\/strong><\/li>\n\n\n\n<li><strong>Sites de revis\u00e3o<\/strong><\/li>\n\n\n\n<li><strong>Boletins informativos<\/strong><\/li>\n\n\n\n<li><strong>Podcasts<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E plataformas de m\u00eddia social:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram, Facebook, Twitter<\/strong> (Popular para atualiza\u00e7\u00f5es em tempo real e intera\u00e7\u00f5es com clientes)<\/li>\n\n\n\n<li><strong>YouTube, LinkedIn<\/strong> (Importante para conte\u00fado profissional e de rede)<\/li>\n\n\n\n<li><strong>Reddit, Pinterest, TikTok, Twitch<\/strong> (Eles abrangem um amplo espectro demogr\u00e1fico e de interesses)<\/li>\n<\/ul>\n\n\n\n<p>Isso simplifica a observa\u00e7\u00e3o do que as pessoas est\u00e3o falando sobre sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecac74c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecac74c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-brand24-dashboard.png\" alt=\"Painel de controle Brand24.\" class=\"wp-image-164918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-brand24-dashboard.png 894w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-brand24-dashboard-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-brand24-dashboard-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-brand24-dashboard-248x139.png 248w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea j\u00e1 tentou monitorar a m\u00eddia, sabe como \u00e9 dif\u00edcil entender os motivos por tr\u00e1s dos picos nos mentions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Detector de anomalias<\/h4>\n\n\n\n<p>Um recurso importante do Brand24 \u00e9 o Detector de anomalias. Ele mostra quando h\u00e1 uma mudan\u00e7a repentina na frequ\u00eancia com que sua marca \u00e9 mentioned. \u00c9 \u00f3timo para <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-gerenciamento-da-reputacao-da-marca\/\">gerenciamento da reputa\u00e7\u00e3o da marca<\/a> pois voc\u00ea pode descobrir rapidamente qualquer problema ou possibilidade em potencial.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecacfe4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecacfe4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-anoamly-detector.png\" alt=\"Detector de anomalias baseado em IA da Brand24.\" class=\"wp-image-164919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-anoamly-detector.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-anoamly-detector-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-anoamly-detector-248x149.png 248w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de anomalias baseado em IA.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe as novidades do mentions em tempo real!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=190\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Guia Compara\u00e7\u00e3o<\/h4>\n\n\n\n<p>Com o recurso \"Comparar per\u00edodos\", voc\u00ea pode analisar facilmente os dados de diferentes per\u00edodos de tempo. \u00c9 uma ferramenta crucial para monitorar as altera\u00e7\u00f5es nos mentions ao longo do tempo, permitindo que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tend\u00eancias pontuais,<\/li>\n\n\n\n<li>medir o sucesso de campanhas espec\u00edficas,<\/li>\n\n\n\n<li>compreender as flutua\u00e7\u00f5es na visibilidade da marca.<\/li>\n<\/ul>\n\n\n\n<p>Ao comparar dados de diferentes per\u00edodos de tempo (como este m\u00eas com o m\u00eas passado), voc\u00ea pode entender melhor como a visibilidade da sua marca mudou ao longo do tempo.<\/p>\n\n\n\n<p>Esse recurso \u00e9 \u00f3timo para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>avaliar o impacto das estrat\u00e9gias de marketing,<\/li>\n\n\n\n<li>identificar padr\u00f5es sazonais,<\/li>\n\n\n\n<li>tomar decis\u00f5es com base em dados hist\u00f3ricos.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma ferramenta poderosa para otimizar seu <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-marca\/\">desempenho da marca<\/a> e maximizar seus esfor\u00e7os de marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecadb3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecadb3e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-compare-periods.png\" alt=\"Comparar per\u00edodos por Brand24.\" class=\"wp-image-164920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-compare-periods.png 872w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-compare-periods-300x172.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-compare-periods-248x142.png 248w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso Comparar per\u00edodos.<\/figcaption><\/figure>\n\n\n\n<p><strong>Benef\u00edcios do rastreamento de mentions usando uma ferramenta avan\u00e7ada de monitoramento de not\u00edcias:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitore os mentions em v\u00e1rias plataformas de not\u00edcias em um s\u00f3 lugar.<\/li>\n\n\n\n<li>Conhe\u00e7a o sentimento em rela\u00e7\u00e3o \u00e0 sua empresa e responda \u00e0s percep\u00e7\u00f5es dos clientes.<\/li>\n\n\n\n<li>Receba alertas por e-mail em tempo real sobre os mentions da marca.<\/li>\n\n\n\n<li>Identifique e gerencie rapidamente os coment\u00e1rios negativos da imprensa ou dos clientes antes que eles aumentem.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-da-concorrencia\/\">Monitoramento da concorr\u00eancia<\/a>: com que frequ\u00eancia eles s\u00e3o mentioned? Qual \u00e9 o sentimento de seu p\u00fablico?<\/li>\n\n\n\n<li>Identifique tend\u00eancias e t\u00f3picos emergentes em seu setor.<\/li>\n\n\n\n<li>Descubra influenciadores e formadores de opini\u00e3o de alta qualidade que podem ampliar a mensagem de sua marca.<\/li>\n\n\n\n<li>Economize tempo com rastreamento e an\u00e1lise automatizados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"insights\"><strong>Como analisar os mentions de not\u00edcias para obter insights?<\/strong><\/h2>\n\n\n\n<p>Analisar os novos mentions pode parecer demorado.<\/p>\n\n\n\n<p>Mas n\u00e3o precisa ser assim!<\/p>\n\n\n\n<p>Em vez de examinar cada mention um por um, recursos como AI Insights e Metrics Analysis podem analisar automaticamente os dados.<\/p>\n\n\n\n<p>O AI Insights usa o aprendizado de m\u00e1quina para analisar muitos dados. Ele encontra tend\u00eancias, mudan\u00e7as no sentimento e pontos essenciais sobre sua marca. Al\u00e9m disso, ele os apresenta com conclus\u00f5es simples.<\/p>\n\n\n\n<p>Veja voc\u00ea mesmo, \u00e9 assim que ele se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecae4f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecae4f3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"391\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-ai-insights.png\" alt=\"Insights baseados em IA da Brand24.\" class=\"wp-image-164921\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-insights.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-insights-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-insights-248x97.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights baseados em IA.<\/figcaption><\/figure>\n\n\n\n<p>Isso ajuda voc\u00ea a ter uma vis\u00e3o geral sem precisar revisar cada mention manualmente.<\/p>\n\n\n\n<p>E eu tenho que mention meu favorito pessoal - o recurso Metrics Analysis.&nbsp;<\/p>\n\n\n\n<p>Ele \u00e9 excelente para analisar o alcance, o envolvimento e a influ\u00eancia de seus mentions e cria gr\u00e1ficos e resumos f\u00e1ceis de ler.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode identificar as emo\u00e7\u00f5es reais expressas pelo seu p\u00fablico e saber qual plataforma gera a maior parte da negatividade.<\/p>\n\n\n\n<p>D\u00ea uma olhada neles:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecaee1b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecaee1b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-ai-emotions.png\" alt=\"Not\u00edcias mentions: an\u00e1lise de emo\u00e7\u00f5es pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-emotions.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-emotions-300x234.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-ai-emotions-204x159.png 204w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de emo\u00e7\u00f5es baseada em IA.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecaf7f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecaf7f6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-source-negativity.png\" alt=\"Not\u00edcias mentions: negatividade da fonte pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164923\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-negativity.png 712w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-negativity-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-negativity-226x159.png 226w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negatividade de fonte baseada em IA.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71aecb0028&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71aecb0028\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/news-mentions-source-reach.png\" alt=\"Not\u00edcias mentions: alcance o dom\u00ednio da fonte pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-164924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-reach.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-reach-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/news-mentions-source-reach-209x159.png 209w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Dom\u00ednio de alcance baseado em IA da fonte.<\/figcaption><\/figure>\n\n\n\n<p>Isso lhe d\u00e1 uma ideia clara do desempenho de sua marca em diferentes plataformas.<\/p>\n\n\n\n<p>Usando <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a>Com a ajuda de um sistema de gest\u00e3o de riscos, voc\u00ea pode entender a imagem da sua marca, o funcionamento da sua comunica\u00e7\u00e3o e identificar novas oportunidades ou riscos no mercado.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha an\u00e1lise de IA para seus mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=190\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A escolha da melhor maneira de rastrear os mentions de not\u00edcias depende das necessidades de sua marca.&nbsp;<\/p>\n\n\n\n<p>Para marcas menores, o rastreamento manual de not\u00edcias mentions pode funcionar. No entanto, rastrear at\u00e9 mesmo um pequeno n\u00famero de mentions pode consumir muito tempo e exigir uma an\u00e1lise minuciosa.<\/p>\n\n\n\n<p>Quando sua marca come\u00e7ar a receber mais de 1.000 mentions por m\u00eas, recomendo enfaticamente o uso de uma ferramenta externa. Ela reunir\u00e1 e analisar\u00e1 automaticamente os novos mentions, poupando seu tempo e nervosismo!<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00c9 fundamental monitorar seus mentions regularmente. Isso garante que voc\u00ea capture cada mention e entenda como seu p\u00fablico percebe sua marca.<\/li>\n\n\n\n<li>Foco em <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a>alcance e engajamento. Eles fornecem insights profundos sobre a efic\u00e1cia com que sua marca se comunica e repercute no p\u00fablico.<\/li>\n\n\n\n<li>Use os dados do seu monitoramento para adaptar suas estrat\u00e9gias. Responder rapidamente \u00e0s tend\u00eancias ou ao feedback pode aumentar significativamente a relev\u00e2ncia de sua marca.<\/li>\n<\/ol>\n\n\n\n<p>Tudo limpo? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=190\">Comece com uma avalia\u00e7\u00e3o Brand24 e analise suas not\u00edcias mentions!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como rastrear e analisar as not\u00edcias mentions de forma eficaz. Gerencie a reputa\u00e7\u00e3o de sua marca, entenda o sentimento do p\u00fablico e aprimore as estrat\u00e9gias de marketing!<\/p>","protected":false},"author":82,"featured_media":164913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-164909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=164909"}],"version-history":[{"count":16,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164909\/revisions"}],"predecessor-version":[{"id":179353,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/164909\/revisions\/179353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/164913"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=164909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=164909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=164909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}