{"id":165404,"date":"2025-12-09T16:08:00","date_gmt":"2025-12-09T15:08:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165404"},"modified":"2026-02-24T10:56:08","modified_gmt":"2026-02-24T09:56:08","slug":"ferramentas-de-analise-de-negocios","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/business-analytics-tools\/","title":{"rendered":"As 11 melhores ferramentas de an\u00e1lise de neg\u00f3cios em 2026"},"content":{"rendered":"<p><strong>Sua empresa faz uso de dados? 97% de $50MM empresas investem em an\u00e1lise de neg\u00f3cios, e voc\u00ea tamb\u00e9m deveria! N\u00e3o h\u00e1 necessidade de investir quantias gigantescas de dinheiro; basta come\u00e7ar a usar ferramentas de an\u00e1lise de neg\u00f3cios. Elas conduzir\u00e3o seu processo de tomada de decis\u00f5es.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Ferramentas de an\u00e1lise de neg\u00f3cios<\/strong> s\u00e3o solu\u00e7\u00f5es de software que coletam e analisam dados quantitativos e qualitativos, transformando-os em percep\u00e7\u00f5es acion\u00e1veis. Elas incluem uma ampla gama de softwares. No entanto, todos eles desempenham um papel fundamental no apoio \u00e0 tomada de decis\u00f5es, no aprimoramento da efici\u00eancia operacional, no aprofundamento dos insights sobre os clientes e na promo\u00e7\u00e3o do crescimento dos neg\u00f3cios.<\/p>\n\n\n\n<p>Independentemente do seu setor, a an\u00e1lise de neg\u00f3cios \u00e9 a chave para o sucesso.<\/p>\n\n\n\n<p>Agora, vamos nos aprofundar nas principais ferramentas que podem ajud\u00e1-lo a chegar l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-business-analytical-tools\"><strong>O que s\u00e3o ferramentas anal\u00edticas de neg\u00f3cios?<\/strong><\/h2>\n\n\n\n<p><strong>Ferramentas anal\u00edticas de neg\u00f3cios<\/strong> (tamb\u00e9m conhecido como <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-business-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de business intelligence\">ferramentas de business intelligence<\/a>As solu\u00e7\u00f5es de business intelligence, ferramentas de an\u00e1lise de neg\u00f3cios ou ferramentas de an\u00e1lise de dados) fornecem agrega\u00e7\u00e3o de dados, minera\u00e7\u00e3o de dados, previs\u00e3o e visualiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Gra\u00e7as a eles, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colete e analise dados em tempo real para tomar decis\u00f5es mais r\u00e1pidas e inteligentes<\/li>\n\n\n\n<li>Obter uma vis\u00e3o abrangente das diferentes \u00e1reas de sua organiza\u00e7\u00e3o<\/li>\n\n\n\n<li>Identificar os pontos fracos de sua empresa<\/li>\n\n\n\n<li>Resolver problemas urgentes antes que eles aumentem<\/li>\n\n\n\n<li>Previs\u00e3o de tend\u00eancias futuras<\/li>\n<\/ul>\n\n\n\n<p>Os analistas de neg\u00f3cios geralmente usam essas ferramentas.<\/p>\n\n\n\n<p>No entanto, eles s\u00e3o amplamente adotados n\u00e3o apenas por empresas com departamentos dedicados, mas tamb\u00e9m por aquelas que n\u00e3o os t\u00eam.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a usar ferramentas para an\u00e1lise de neg\u00f3cios!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-business-analytics\">Principais ferramentas de an\u00e1lise de neg\u00f3cios:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" target=\"_blank\" rel=\"noopener\" title=\"\">Teste gratuito de 14 dias.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> \u00e9 um poderoso software de an\u00e1lise de neg\u00f3cios que monitora sua marca on-line.<\/p>\n\n\n\n<p>Em que consiste exatamente a an\u00e1lise de neg\u00f3cios do Brand24?<\/p>\n\n\n\n<p>Ele foi projetado para rastrear em tempo real mentions de sua marca e outras palavras-chave relevantes em uma ampla gama de plataformas, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00eddia social<\/li>\n\n\n\n<li>Blogs, f\u00f3runs e plataformas de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Not\u00edcias e outros sites<\/li>\n\n\n\n<li>Podcasts e boletins informativos<\/li>\n\n\n\n<li>E muitos outros!<\/li>\n<\/ul>\n\n\n\n<p>Com base nisso, o Brand24 realiza an\u00e1lises de dados em grande escala!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a melhor ferramenta de an\u00e1lise de neg\u00f3cios!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Por exemplo, ele explica rapidamente picos incomuns em mentions e alcance!<\/p>\n\n\n\n<p>Voc\u00ea notou que a Internet est\u00e1 bombando com a Thermomix? <strong>3.185 mentions<\/strong> atingiu quase <strong>20 MILH\u00d5ES<\/strong> pessoas em um dia!<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa mais ser Sherlock Holmes para descobrir a causa!<\/p>\n\n\n\n<p>O <strong>Detector de anomalias<\/strong> diz que isso se deve ao lan\u00e7amento da nova Thermomix TM7.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3b591&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3b591\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools.png\" alt=\"Detector de anomalias orientado por IA no Brand24 que fornece an\u00e1lise de neg\u00f3cios da Thermomix\" class=\"wp-image-172650\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-248x55.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Anomaly Detector - an\u00e1lise de neg\u00f3cios para a Thermomix<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 pode extrair percep\u00e7\u00f5es valiosas de conjuntos de big data, identificar tend\u00eancias e fornecer recomenda\u00e7\u00f5es personalizadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3b85b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3b85b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"185\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1.png\" alt=\"AI Insights no Brand24 - recomenda\u00e7\u00f5es para a Thermomix\" class=\"wp-image-172651\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-1-248x46.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Insights de IA - recomenda\u00e7\u00f5es para a Thermomix<\/figcaption><\/figure>\n\n\n\n<p>Brand24, em seu <strong>An\u00e1lise de m\u00e9tricas<\/strong>O aplicativo, que fornece um resumo claro de seus dados!<\/p>\n\n\n\n<p>Al\u00e9m disso, gra\u00e7as a esse recurso, voc\u00ea n\u00e3o precisa percorrer todos os pain\u00e9is para encontrar o que deseja. Tudo est\u00e1 em um \u00fanico lugar com insights prontos para uso.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3baec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3baec\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"348\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - dom\u00ednio da fonte e o sentimento mais comum da Thermomix\" class=\"wp-image-172652\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-2-248x86.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - dom\u00ednio da fonte e o sentimento mais comum da Thermomix<\/figcaption><\/figure>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise avan\u00e7ada de dados<\/li>\n\n\n\n<li>Recursos com tecnologia de IA: <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a>An\u00e1lise de emo\u00e7\u00f5es, an\u00e1lise de t\u00f3picos, insights de IA, an\u00e1lise de m\u00e9tricas, an\u00e1lise de inten\u00e7\u00f5es, detector de anomalias, <a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Assistente de marca AI<\/a><\/li>\n\n\n\n<li>Relat\u00f3rios personaliz\u00e1veis<\/li>\n\n\n\n<li>V\u00e1rias fontes de dados<\/li>\n\n\n\n<li>Alertas em tempo real<\/li>\n\n\n\n<li>Pain\u00e9is interativos<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>\u00c9 uma solu\u00e7\u00e3o para an\u00e1lise em escala empresarial, perfeita para empresas que monitoram seus <a href=\"https:\/\/brand24.com\/blog\/pt\/como-gerenciar-sua-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"presen\u00e7a on-line\">presen\u00e7a on-line<\/a> e feedback dos clientes. Mas tamb\u00e9m ag\u00eancias que gerenciam v\u00e1rios clientes.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muitos recursos de IA<\/li>\n\n\n\n<li>Visualiza\u00e7\u00f5es din\u00e2micas e f\u00e1ceis de ajustar<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>O Brand24 n\u00e3o pode fornecer dados hist\u00f3ricos. A agrega\u00e7\u00e3o de dados come\u00e7a no momento em que voc\u00ea come\u00e7a a monitorar uma palavra-chave espec\u00edfica.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand24 - \u00e9 gr\u00e1tis!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"qlik-sense\"><strong>02 Qlik Sense<\/strong><\/h3>\n\n\n\n<p><strong>Qlik Sense<\/strong> \u00e9 considerada a melhor plataforma de ci\u00eancia de dados.<\/p>\n\n\n\n<p>Gra\u00e7as ao ML (aprendizado de m\u00e1quina) e \u00e0 IA, o Qlik Sense oferece excelentes oportunidades para qualquer usu\u00e1rio, independentemente do n\u00edvel de habilidade - ele cria e prepara dados, oferece an\u00e1lises preditivas avan\u00e7adas e gera automaticamente insights importantes.<\/p>\n\n\n\n<p>Voc\u00ea pode conectar e combinar dados de centenas de fontes, incluindo Dropbox, Azure, Google Cloud e Microsoft Excel.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recursos de pesquisa e an\u00e1lise de conversa\u00e7\u00e3o<\/li>\n\n\n\n<li>Pain\u00e9is interativos<\/li>\n\n\n\n<li>Insights automatizados gerados por IA<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>Destina-se a grandes empresas (como varejistas, empresas farmac\u00eauticas, empresas de tecnologia, empresas financeiras etc.) para realizar an\u00e1lises aprofundadas de grandes quantidades de dados. Por exemplo, acompanhar o desempenho das vendas e gerenciar o estoque.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colabora\u00e7\u00e3o f\u00e1cil por meio do hub<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>S\u00e3o necess\u00e1rios especialistas para implement\u00e1-lo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3c0c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3c0c5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-qlik-sense.png\" alt=\"Painel do Qlik Sense, uma das melhores ferramentas para an\u00e1lise de neg\u00f3cios\" class=\"wp-image-165471\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-qlik-sense-248x140.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Qlik Sense<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-analytics\"><strong>03 Google Analytics<\/strong><\/h3>\n\n\n\n<p>Tenho certeza de que voc\u00ea conhece&nbsp;<strong>Google Analytics<\/strong> - ele \u00e9 classificado como software de an\u00e1lise de neg\u00f3cios.<\/p>\n\n\n\n<p>Ele coleta e analisa dados em tempo real sobre o comportamento do usu\u00e1rio em seu site ou aplicativo.<\/p>\n\n\n\n<p>Essa ferramenta gratuita permite que voc\u00ea veja de onde v\u00eam os visitantes, de qual dispositivo e quanto tempo eles permanecem com voc\u00ea.<\/p>\n\n\n\n<p>Ele gera relat\u00f3rios em tempo real e fornece gr\u00e1ficos de arrastar e soltar, f\u00e1ceis de ler.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recursos preditivos<\/li>\n\n\n\n<li>Insights detalhados sobre o desempenho do site<\/li>\n\n\n\n<li>Relat\u00f3rios em tempo real<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>\u00c9 ideal para profissionais de marketing e propriet\u00e1rios de sites que desejam entender o desempenho de seus sites e aplicativos.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o perfeita com outras solu\u00e7\u00f5es do Google<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>Embora essa ferramenta seja poderosa, ela pode n\u00e3o ser suficiente se voc\u00ea precisar analisar dados al\u00e9m do seu site.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3c448&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3c448\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-google-analytics.png\" alt=\"Painel GA4, uma das melhores ferramentas para an\u00e1lise de neg\u00f3cios\" class=\"wp-image-165474\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-google-analytics-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">GA4<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use ferramentas para an\u00e1lise de dados!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-power-bi\"><strong>04 Microsoft Power BI<\/strong><\/h3>\n\n\n\n<p><strong>Microsoft Power BI<\/strong> \u00e9 uma das ferramentas de an\u00e1lise de neg\u00f3cios mais conhecidas, se n\u00e3o a mais famosa. Como o pr\u00f3prio nome diz, \u00e9 um produto da Microsoft.<\/p>\n\n\n\n<p>O que voc\u00ea pode fazer com essa ferramenta de business intelligence?<\/p>\n\n\n\n<p>Voc\u00ea pode combinar rapidamente dados de diferentes fontes, criar visualiza\u00e7\u00f5es e obter insights interativos.<\/p>\n\n\n\n<p>O Microsoft Powe permite que voc\u00ea crie relat\u00f3rios de an\u00e1lise de neg\u00f3cios como um profissional e compreenda facilmente os dados!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise automatizada<\/li>\n\n\n\n<li>Recursos de IA, como reconhecimento de imagem e an\u00e1lise de texto<\/li>\n\n\n\n<li>Insights r\u00e1pidos e significativos<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>Recomendo essa ferramenta para grandes empresas que gerenciam grandes volumes de dados e para aquelas associadas ao ecossistema da Microsoft.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o perfeita com outros produtos Microsoft<\/li>\n\n\n\n<li>Aplicativo m\u00f3vel dispon\u00edvel<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>Na minha opini\u00e3o, o progresso da minera\u00e7\u00e3o de dados dessa ferramenta leva um pouco mais de tempo em compara\u00e7\u00e3o com suas alternativas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3c92b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3c92b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi.png\" alt=\"Painel do Microsoft Power BI, uma das principais ferramentas para analistas de neg\u00f3cios\" class=\"wp-image-165473\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-power-bi-248x132.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Microsoft Power BI<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tableau\"><strong>05 Tableau<\/strong><\/h3>\n\n\n\n<p><strong>Tableau<\/strong> \u00e9 um sistema de business intelligence que transforma dados brutos em visualiza\u00e7\u00f5es poderosas.<\/p>\n\n\n\n<p>Essa ferramenta pode ser integrada a plataformas como o Google Analytics ou o Salesforce. Unir v\u00e1rias fontes de dados \u00e9 muito f\u00e1cil!<\/p>\n\n\n\n<p>A an\u00e1lise estat\u00edstica nessa ferramenta permite a previs\u00e3o de padr\u00f5es com base em dados atuais e hist\u00f3ricos.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise estat\u00edstica<\/li>\n\n\n\n<li>Explora\u00e7\u00e3o de dados sem limites<\/li>\n\n\n\n<li>Conex\u00e3o com v\u00e1rias fontes<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>Ele \u00e9 adequado para analistas de neg\u00f3cios, especialistas em ci\u00eancia de dados e tomadores de decis\u00e3o em v\u00e1rios setores que buscam gerenciamento e explora\u00e7\u00e3o de dados por meio de visualiza\u00e7\u00f5es interativas.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualiza\u00e7\u00f5es de dados de alta qualidade<\/li>\n\n\n\n<li>Interface interativa e intuitiva<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>A vers\u00e3o empresarial dessa ferramenta acaba sendo mais cara do que suas alternativas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3cca5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3cca5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-tableau.png\" alt=\"Painel do Tableau, uma das ferramentas mais populares para an\u00e1lise de neg\u00f3cios\" class=\"wp-image-165470\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-tableau-248x148.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tableau<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a an\u00e1lise de neg\u00f3cios para levar sua organiza\u00e7\u00e3o ao pr\u00f3ximo n\u00edvel!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"looker-studio\"><strong>06 Looker Studio<\/strong><\/h3>\n\n\n\n<p><strong>Est\u00fadio Looker<\/strong> \u00e9 outro software de an\u00e1lise. At\u00e9 2022, ele era chamado de Google Data Studio.<\/p>\n\n\n\n<p>\u00c9 uma solu\u00e7\u00e3o simples que combina dados de v\u00e1rios servi\u00e7os, como o Google Analytics, o Google Ads, o YouTube, o Google Search Console ou o Firebase.<\/p>\n\n\n\n<p>Gra\u00e7as a ele, voc\u00ea pode acompanhar facilmente os resultados de suas campanhas de marketing e vendas e monitorar o comportamento do cliente em um site ou aplicativo.<\/p>\n\n\n\n<p>O Looker Studio \u00e9 gratuito!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minera\u00e7\u00e3o de dados<\/li>\n\n\n\n<li>Visualiza\u00e7\u00e3o de dados configur\u00e1vel<\/li>\n\n\n\n<li>Relat\u00f3rios<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>Por ser gratuito, ele \u00e9 excelente para microempresas, startups e todas as outras empresas com or\u00e7amentos limitados que desejam tomar decis\u00f5es orientadas por dados em marketing.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muito f\u00e1cil de usar<\/li>\n\n\n\n<li>Relat\u00f3rios de amostra incorporados<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>\u00c0s vezes, ele tende a travar quando voc\u00ea trabalha com relat\u00f3rios que cont\u00eam grandes conjuntos de dados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3d1b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3d1b7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"744\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-looker-studio.png\" alt=\"Painel de controle do Looker Studio, uma ferramenta para an\u00e1lise de neg\u00f3cios\" class=\"wp-image-165469\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio-300x223.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-looker-studio-214x159.png 214w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Est\u00fadio Looker<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zoho-analytics\"><strong>07 Zoho Analytics<\/strong><\/h3>\n\n\n\n<p><strong>Zoho Analytics<\/strong> \u00e9 classificado como um grupo de ferramentas de business intelligence projetado para obter insights robustos. Est\u00e1 dispon\u00edvel em vers\u00f5es on-line e no local.<\/p>\n\n\n\n<p>No Zoho Analytics, voc\u00ea pode mesclar dados de diferentes fontes e departamentos da sua empresa.<\/p>\n\n\n\n<p>A ferramenta \u00e9 f\u00e1cil de usar, de modo que voc\u00ea pode criar relat\u00f3rios e pain\u00e9is multifuncionais sem esfor\u00e7o.<\/p>\n\n\n\n<p>Ele tamb\u00e9m fornece an\u00e1lises aprofundadas de CRM (Customer Relationship Management) em uma ferramenta separada chamada Zoho CRM.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise unificada de neg\u00f3cios<\/li>\n\n\n\n<li>Analisar dados de diferentes fontes<\/li>\n\n\n\n<li>Interface de arrastar e soltar<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>\u00c9 uma ferramenta que pode ser usada em v\u00e1rios departamentos, mas \u00e9 especialmente adaptada para profissionais de vendas e marketing.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla gama de APIs<\/li>\n\n\n\n<li>Aplicativo m\u00f3vel dispon\u00edvel<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>Alguns recursos n\u00e3o funcionam como esperado. Por exemplo, adicionar um novo filtro requer a redefini\u00e7\u00e3o de todos os filtros existentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3d556&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3d556\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics.png\" alt=\"Painel do Zoho Analytics, uma ferramenta de intelig\u00eancia de neg\u00f3cios\" class=\"wp-image-165475\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-zoho-analytics-248x142.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zoho Analytics<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Procurando a melhor ferramenta de an\u00e1lise de neg\u00f3cios para marketing? Experimente agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sisense\"><strong>08 Sisense<\/strong><\/h3>\n\n\n\n<p><strong>Sisense<\/strong> \u00e9 uma plataforma de an\u00e1lise em nuvem projetada para realizar an\u00e1lises e visualiza\u00e7\u00f5es abrangentes. Seus v\u00e1rios recursos avan\u00e7ados transformam dados brutos para revelar insights acion\u00e1veis.<\/p>\n\n\n\n<p>O Sisense pode prever facilmente tend\u00eancias e padr\u00f5es com base nos dados fornecidos.<\/p>\n\n\n\n<p>Os profissionais (analistas de dados e cientistas de dados) consideram o Sisense uma ferramenta de an\u00e1lise de neg\u00f3cios de alta velocidade.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de big data com tecnologia de IA<\/li>\n\n\n\n<li>Visualiza\u00e7\u00e3o de dados<\/li>\n\n\n\n<li>Relat\u00f3rios de autoatendimento<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>\u00c9 uma solu\u00e7\u00e3o perfeita para empresas de setores de m\u00e9dio porte que necessitam de planejamento de recursos empresariais.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integra\u00e7\u00e3o perfeita<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>O Sisense tem poucos recursos de aprendizagem, e n\u00e3o h\u00e1 muitos on-line, o que pode ser dif\u00edcil para os usu\u00e1rios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3da31&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3da31\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"501\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-sisense.jpg\" alt=\"Painel de controle do Sisense, uma ferramenta de intelig\u00eancia de neg\u00f3cios para analistas de neg\u00f3cios e outros profissionais\" class=\"wp-image-165472\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense-300x150.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sisense-248x124.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sisense<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domo\"><strong>09 Domo<\/strong><\/h3>\n\n\n\n<p><strong>Domo <\/strong>\u00e9 uma plataforma abrangente de an\u00e1lise de neg\u00f3cios baseada na nuvem.<\/p>\n\n\n\n<p>Essa ferramenta de an\u00e1lise de neg\u00f3cios \u00e9 adequada para a maioria dos casos de uso de an\u00e1lise, como visualiza\u00e7\u00f5es s\u00f3lidas, an\u00e1lise de marketing e vendas e an\u00e1lise financeira.<\/p>\n\n\n\n<p>Ele tamb\u00e9m fornece acesso direto aos dados comerciais por meio de qualquer dispositivo e sem depender do departamento de TI.<\/p>\n\n\n\n<p>Al\u00e9m disso, a Domo oferece uma experi\u00eancia excepcional de aplicativo m\u00f3vel!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prepara\u00e7\u00e3o e minera\u00e7\u00e3o de dados<\/li>\n\n\n\n<li>An\u00e1lise avan\u00e7ada de dados<\/li>\n\n\n\n<li>Interface de arrastar e soltar<\/li>\n\n\n\n<li>Colabora\u00e7\u00e3o em tempo real<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>\u00c9 perfeito para diferentes equipes em neg\u00f3cios de n\u00edvel empresarial.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla gama de conectores e integra\u00e7\u00f5es<\/li>\n\n\n\n<li>Aplicativo m\u00f3vel excepcional<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>A Domo lan\u00e7a novos recursos com bastante frequ\u00eancia. Talvez voc\u00ea tenha dificuldade em acompanhar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3ddc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3ddc9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-domo.png\" alt=\"Painel Domo, uma das melhores plataformas de business intelligence para especialistas em ci\u00eancia de dados, incluindo analistas de neg\u00f3cios\" class=\"wp-image-165467\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-domo-236x159.png 236w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Domo<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Inicie a minera\u00e7\u00e3o de dados - processe dados brutos para obter insights valiosos!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sap-analytics-cloud\"><strong>10 SAP Analytics Cloud<\/strong><\/h3>\n\n\n\n<p>O SAP Analytics Cloud \u00e9 uma plataforma l\u00edder de an\u00e1lise em nuvem e a ferramenta mais avan\u00e7ada abordada neste artigo.<\/p>\n\n\n\n<p>Ele usa algoritmos de aprendizado de m\u00e1quina para descobrir padr\u00f5es ocultos e prever resultados futuros. Isso permite prever mudan\u00e7as no mercado e minimizar riscos de forma eficaz.<\/p>\n\n\n\n<p>Al\u00e9m disso, essa ferramenta oferece recursos integrados de planejamento e or\u00e7amento. Ela simplifica os processos de planejamento financeiro e melhora a precis\u00e3o da tomada de decis\u00f5es, o que \u00e9 \u00fatil em grandes empresas.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lises e planejamento ad-hoc<\/li>\n\n\n\n<li>Visualiza\u00e7\u00e3o de dados de alta qualidade<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>O SAP Analytics Cloud \u00e9 perfeito para empresas que j\u00e1 utilizam as ferramentas de planejamento de recursos empresariais (ERP) da SAP. Ideal para analistas de neg\u00f3cios avan\u00e7ados.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conex\u00e3o com v\u00e1rias fontes de dados no local e na nuvem<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o perfeita com os sistemas SAP<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>Como se trata de uma ferramenta muito avan\u00e7ada, a implementa\u00e7\u00e3o \u00e9 complexa. Se voc\u00ea decidir usar o SAP Analytics Cloud, pode ser necess\u00e1rio conhecimento especializado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3e2a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3e2a9\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"608\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud.jpg\" alt=\"Painel de controle do SAP Analytics Cloud, plataformas de business intelligence muito avan\u00e7adas para analistas de neg\u00f3cios\" class=\"wp-image-165476\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-sap-analytics-cloud-248x151.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nuvem do SAP Analytics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-excel\"><strong>11 Microsoft Excel<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode se perguntar o que o Excel est\u00e1 fazendo aqui...<\/p>\n\n\n\n<p>O Microsoft Excel \u00e9 uma das ferramentas estat\u00edsticas. Em compara\u00e7\u00e3o com as outras ferramentas de an\u00e1lise apresentadas aqui, ele \u00e9 b\u00e1sico, mas suficiente para algumas pessoas.<\/p>\n\n\n\n<p>Como voc\u00ea deve saber, o Excel n\u00e3o \u00e9 automatizado e n\u00e3o oferece recursos avan\u00e7ados de an\u00e1lise (por exemplo, ele n\u00e3o prev\u00ea tend\u00eancias futuras).<\/p>\n\n\n\n<p>Voc\u00ea pode us\u00e1-lo para organizar dados e criar visualiza\u00e7\u00f5es de v\u00e1rias formas, como gr\u00e1ficos de dispers\u00e3o e de radar.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prepara\u00e7\u00e3o e organiza\u00e7\u00e3o de dados<\/li>\n\n\n\n<li>Opera\u00e7\u00f5es matem\u00e1ticas, estat\u00edsticas, financeiras e l\u00f3gicas<\/li>\n\n\n\n<li>An\u00e1lise de varia\u00e7\u00f5es hipot\u00e9ticas<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc81 <strong>A quem se destina:<\/strong><\/p>\n\n\n\n<p>Para qualquer pessoa que precise criar tabelas ou gr\u00e1ficos para organizar e visualizar dados para uso di\u00e1rio.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Classifica\u00e7\u00e3o e filtragem f\u00e1ceis<\/li>\n\n\n\n<li>A maioria das pessoas j\u00e1 conhece o Excel, portanto, voc\u00ea n\u00e3o precisa investir seu tempo para aprend\u00ea-lo<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc4e <strong>Contras:<\/strong><\/p>\n\n\n\n<p>O Excel tem dificuldades com grandes conjuntos de dados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3e636&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3e636\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"570\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel.png\" alt=\"Painel do Microsoft Excel, uma das ferramentas estat\u00edsticas\" class=\"wp-image-165477\" style=\"width:764px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel.png 764w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-microsoft-excel-213x159.png 213w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Microsoft Excel<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o software de an\u00e1lise de neg\u00f3cios agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-most-popular\">Qual \u00e9 a ferramenta de an\u00e1lise de neg\u00f3cios mais popular?<\/h2>\n\n\n\n<p>Honestamente, todas as ferramentas desta lista s\u00e3o bastante populares!<\/p>\n\n\n\n<p>Confira-os novamente - preparei uma recapitula\u00e7\u00e3o especial para voc\u00ea \ud83d\udc47<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3ea1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3ea1f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"699\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3.png\" alt=\"Tabela: As melhores e mais populares ferramentas de an\u00e1lise de neg\u00f3cios\" class=\"wp-image-172653\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3.png 442w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-300x474.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-3-101x159.png 101w\" sizes=\"auto, (max-width: 442px) 100vw, 442px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-4\">Quais s\u00e3o os quatro tipos de an\u00e1lise de neg\u00f3cios?<\/h2>\n\n\n\n<p>H\u00e1 quatro tipos principais de an\u00e1lise de neg\u00f3cios; todos eles trabalham juntos.<\/p>\n\n\n\n<p>Elas tamb\u00e9m podem ser chamadas de \"etapas\" no processo de an\u00e1lise de dados:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><strong>Etapa 1: An\u00e1lise descritiva<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise descritiva se concentra na compreens\u00e3o <strong>o que aconteceu<\/strong> por meio da an\u00e1lise de dados hist\u00f3ricos.<\/p>\n\n\n\n<p>Ele fornece insights sobre eventos e tend\u00eancias passados, ajudando as empresas a entender as mudan\u00e7as e o desempenho ao longo do tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><strong>Etapa 2: An\u00e1lise de diagn\u00f3stico<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise de diagn\u00f3stico investiga&nbsp;<strong>por que algo aconteceu<\/strong>&nbsp;examinando os dados para descobrir as causas por tr\u00e1s das tend\u00eancias e dos resultados.<\/p>\n\n\n\n<p>Ele usa m\u00e9todos como descoberta de dados, an\u00e1lise detalhada e correla\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step3\"><strong>Etapa 3: An\u00e1lise preditiva<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise preditiva \u00e9 usada para ver o futuro e prever <strong>o que \u00e9 prov\u00e1vel que aconte\u00e7a<\/strong>.<\/p>\n\n\n\n<p>Ele analisa os dados atuais e aplica t\u00e9cnicas estat\u00edsticas e de modelagem para fornecer percep\u00e7\u00f5es sobre resultados futuros e tend\u00eancias de desempenho.<\/p>\n\n\n\n<p>As t\u00e9cnicas comuns de an\u00e1lise preditiva incluem \u00e1rvores de decis\u00e3o, redes neurais e modelos de regress\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step4\"><strong>Etapa 4: An\u00e1lise prescritiva<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise prescritiva determina <strong>O que voc\u00ea deve fazer a seguir<\/strong>.<\/p>\n\n\n\n<p>Ele fornece recomenda\u00e7\u00f5es, ajudando-o a tomar decis\u00f5es informadas que otimizam os resultados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3eda9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3eda9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4.png\" alt=\"Infogr\u00e1fico: 4 tipos de an\u00e1lise de neg\u00f3cios\" class=\"wp-image-172654\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-300x359.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-analytics-tools-4-133x159.png 133w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Voc\u00ea precisa de uma ferramenta de an\u00e1lise de neg\u00f3cios?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-most-important\"><strong>Quais s\u00e3o os recursos mais importantes de uma ferramenta de an\u00e1lise de neg\u00f3cios?<\/strong><\/h2>\n\n\n\n<p>Os recursos mais importantes da melhor ferramenta de an\u00e1lise de neg\u00f3cios s\u00e3o:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 Integra\u00e7\u00e3o perfeita de dados<\/strong><\/h3>\n\n\n\n<p>Qualquer ferramenta confi\u00e1vel deve ser capaz de integrar dados de diferentes fontes e sistemas de neg\u00f3cios. Uma integra\u00e7\u00e3o abrangente de dados garante uma vis\u00e3o hol\u00edstica de seus neg\u00f3cios.<\/p>\n\n\n\n<p>Sempre verifique se as ferramentas se integram a diferentes sistemas e fontes de neg\u00f3cios de que voc\u00ea precisa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>02 Recursos baseados em IA<\/strong><\/h3>\n\n\n\n<p>As ferramentas avan\u00e7adas de an\u00e1lise de neg\u00f3cios aproveitam a IA para reconhecimento de padr\u00f5es, previs\u00e3o de tend\u00eancias futuras, detec\u00e7\u00e3o de anomalias e an\u00e1lise preditiva.<\/p>\n\n\n\n<p>Se a ferramenta n\u00e3o for alimentada por IA, n\u00e3o vale a pena experiment\u00e1-la!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 An\u00e1lise em tempo real<\/strong><\/h3>\n\n\n\n<p>A melhor ferramenta deve analisar os dados em tempo real. Qualquer atraso na an\u00e1lise n\u00e3o \u00e9 aceit\u00e1vel.<\/p>\n\n\n\n<p>No mundo acelerado de hoje, voc\u00ea precisa de acesso imediato a m\u00e9tricas e tend\u00eancias cr\u00edticas para se manter competitivo e tomar decis\u00f5es oportunas. Isso o mant\u00e9m \u00e0 frente!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Visualiza\u00e7\u00e3o de dados<\/strong><\/h3>\n\n\n\n<p>Uma ampla gama de visualiza\u00e7\u00f5es de dados ajuda a entender os dados.<\/p>\n\n\n\n<p>Uma boa visualiza\u00e7\u00e3o \u00e9 a chave para insights eficazes. Seja por meio de tabelas, gr\u00e1ficos ou mapas de calor, a representa\u00e7\u00e3o visual adequada permite que voc\u00ea identifique tend\u00eancias e padr\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>05 Relat\u00f3rios personaliz\u00e1veis<\/strong><\/h3>\n\n\n\n<p>A ferramenta deve gerar relat\u00f3rios de an\u00e1lise de neg\u00f3cios que voc\u00ea possa personalizar facilmente de acordo com suas necessidades.<\/p>\n\n\n\n<p>Por exemplo, ao apresentar um relat\u00f3rio ao seu chefe, voc\u00ea n\u00e3o ter\u00e1 que procurar as informa\u00e7\u00f5es necess\u00e1rias em um labirinto de detalhes desnecess\u00e1rios. Voc\u00ea mostrar\u00e1 a ele um relat\u00f3rio com o que lhe interessa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>06 Pain\u00e9is interativos<\/strong><\/h3>\n\n\n\n<p>Essencial! Eles facilitam a leitura dos dados e voc\u00ea pode personalizar a visualiza\u00e7\u00e3o de acordo com suas necessidades, por exemplo, selecionando as m\u00e9tricas desejadas ou aplicando filtros.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3f2d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3f2d9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"919\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools.png\" alt=\"Infogr\u00e1fico: 6 recursos mais importantes das ferramentas para an\u00e1lise de neg\u00f3cios\" class=\"wp-image-172655\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-300x276.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-anaytics-tools-173x159.png 173w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Al\u00e9m das ferramentas: an\u00e1lise conduzida por pessoas<\/strong><\/h2>\n\n\n\n<p>O Brand24 e a maioria das ferramentas de an\u00e1lise de neg\u00f3cios ajudam voc\u00ea a coletar e visualizar dados. Mas e se a sua equipe precisar de ajuda para interpretar esses dados de forma estrat\u00e9gica?<\/p>\n\n\n\n<p>Voc\u00ea sabe, al\u00e9m de pain\u00e9is e gr\u00e1ficos.<\/p>\n\n\n\n<p>Todas as ferramentas de an\u00e1lise de neg\u00f3cios de que falamos acima s\u00e3o poderosas. Elas coletam dados. Mostram tend\u00eancias. Elas ajudam voc\u00ea a responder a algumas perguntas cr\u00edticas.<\/p>\n\n\n\n<p><strong>Mas os dados, por si s\u00f3, nem sempre facilitam as decis\u00f5es.<\/strong><\/p>\n\n\n\n<p><strong><a target=\"_blank\" href=\"https:\/\/insights24.com\/\" rel=\"noreferrer noopener\">Insights24<\/a><\/strong> \u00e9 um <strong>estrat\u00e9gico<\/strong> <strong>servi\u00e7o de an\u00e1lise orientado por pessoas, n\u00e3o apenas outra plataforma de software<\/strong>. O Insights24 utiliza dados (incluindo os resultados do Brand24) e os transforma em recomenda\u00e7\u00f5es comerciais claras. Diferentemente das ferramentas isoladas, o Insights24 oferece an\u00e1lises personalizadas, interpreta\u00e7\u00e3o profunda de tend\u00eancias e relat\u00f3rios estrat\u00e9gicos adaptados \u00e0s suas metas.<\/p>\n\n\n\n<p>Esses relat\u00f3rios s\u00e3o ideais para a tomada de decis\u00f5es executivas, benchmarking de concorrentes e avalia\u00e7\u00e3o de campanhas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As ferramentas lhe d\u00e3o <strong>os dados<\/strong><em>, mas<\/em> O Insights24 ajuda voc\u00ea a <strong>entender o que esses dados significam e o que fazer em seguida<\/strong><em>.<\/em><\/li>\n\n\n\n<li>O Insights24 ajuda as equipes a responder a perguntas cr\u00edticas como: <em>Por que meu concorrente est\u00e1 crescendo mais r\u00e1pido do que eu? Qual recurso do produto realmente aumentar\u00e1 a reten\u00e7\u00e3o? Onde devo investir o or\u00e7amento do pr\u00f3ximo trimestre?<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Portanto, se a sua organiza\u00e7\u00e3o estiver pronta para passar de dados brutos para uma dire\u00e7\u00e3o estrat\u00e9gica real, a Insights24 \u00e9 o parceiro certo.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p><strong>Uma empresa sem dados \u00e9 como um carro sem combust\u00edvel<\/strong> - ele fica parado.<\/p>\n\n\n\n<p>\u00c9 por isso que a coleta e a an\u00e1lise de dados s\u00e3o cruciais! Dados complexos permitem que voc\u00ea tome decis\u00f5es que impulsionar\u00e3o seus neg\u00f3cios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8cadc3f64b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8cadc3f64b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"858\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24.png\" alt=\"Revis\u00e3o sobre Brand24 - a melhor ferramenta de monitoramento social\" class=\"wp-image-173247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-300x255.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/review-about-Brand24-187x159.png 187w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos&nbsp;<strong>hist\u00f3ria de sucesso do cliente<\/strong>&nbsp;- leia o&nbsp;<a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/pasibus\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Estudo de caso.<\/a><\/p>\n\n\n\n<p>Qual software de an\u00e1lise de neg\u00f3cios voc\u00ea deve escolher? Depende de suas necessidades espec\u00edficas.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para tomar decis\u00f5es baseadas em dados, voc\u00ea precisa da ferramenta certa de an\u00e1lise de neg\u00f3cios.<\/li>\n\n\n\n<li>Uma plataforma de an\u00e1lise pode combinar dados de v\u00e1rias fontes, proporcionando uma vis\u00e3o mais abrangente.<\/li>\n\n\n\n<li>Seja monitorando sua marca on-line, analisando seu site ou integrando dados de recursos, h\u00e1 uma ferramenta de an\u00e1lise de neg\u00f3cios para cada finalidade e tamanho de empresa.<\/li>\n\n\n\n<li>Um aspecto essencial da ferramenta \u00e9 a an\u00e1lise prescritiva; ela recomenda o que precisa ser feito para alcan\u00e7ar os resultados desejados.<\/li>\n\n\n\n<li>Antes de comprar uma ferramenta, vale a pena iniciar um teste gratuito para ficar totalmente convencido.<\/li>\n<\/ul>\n\n\n\n<p>An\u00e1lise de dados? Voc\u00ea pode fazer isso sem ser um especialista em dados; use ferramentas de an\u00e1lise de neg\u00f3cios \ud83d\udc49 <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=202\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Experimente o Brand24 gratuitamente!<\/strong><\/a><strong> \ud83d\udc48<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>As ferramentas de an\u00e1lise de neg\u00f3cios ajudam a tomar decis\u00f5es orientadas por dados. Qual ferramenta voc\u00ea deve escolher? Confira as 11 melhores ferramentas de an\u00e1lise de neg\u00f3cios!<\/p>","protected":false},"author":84,"featured_media":165408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-165404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=165404"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165404\/revisions"}],"predecessor-version":[{"id":181736,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165404\/revisions\/181736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/165408"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=165404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=165404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=165404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}