{"id":165442,"date":"2024-06-05T16:01:30","date_gmt":"2024-06-05T14:01:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165442"},"modified":"2024-12-20T16:32:12","modified_gmt":"2024-12-20T15:32:12","slug":"analise-de-topicos","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/topic-analysis\/","title":{"rendered":"Obtenha insights melhores com a nova an\u00e1lise de t\u00f3picos!"},"content":{"rendered":"<p>Um dos nossos recursos mais populares, o Topic Analysis, est\u00e1 recebendo uma grande atualiza\u00e7\u00e3o! Se voc\u00ea usa esse recurso para descobrir o que est\u00e1 sendo dito sobre sua marca, prepare-se para se surpreender com uma mudan\u00e7a que o ajudar\u00e1 a obter insights mais profundos. Aqui est\u00e1 tudo o que voc\u00ea precisa saber sobre a atualiza\u00e7\u00e3o e como ela pode ajudar sua empresa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tudo sobre An\u00e1lise de T\u00f3picos | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Q4O9Xwrhkic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-the-update\">Por que a atualiza\u00e7\u00e3o?<\/h3>\n\n\n\n<p>Dados relevantes s\u00e3o mais importantes do que nunca. O recurso Topic Analysis sempre foi uma das principais escolhas de nossos clientes, mas sab\u00edamos que ele poderia ser melhor. Quer\u00edamos aprimorar a velocidade, a precis\u00e3o e a interface para que voc\u00ea pudesse obter os insights mais \u00fateis com o m\u00ednimo de tempo e esfor\u00e7o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d756ed6e866&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d756ed6e866\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"566\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-3-1140x566.png\" alt=\"\" class=\"wp-image-165445\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-1140x566.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-1536x763.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-3.png 1546w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whats-different\">O que h\u00e1 de diferente?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">IA mais inteligente para maior precis\u00e3o<\/h4>\n\n\n\n<p>Os algoritmos atualizados de intelig\u00eancia artificial (IA) categorizam os mentions com mais precis\u00e3o do que antes. Isso permite identificar t\u00f3picos espec\u00edficos que est\u00e3o impulsionando as discuss\u00f5es sobre sua marca. Isso significa que voc\u00ea pode determinar melhor se as pessoas falam sobre o quanto amam ou odeiam seu produto ou se uma determinada tend\u00eancia est\u00e1 ganhando for\u00e7a.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra quais t\u00f3picos s\u00e3o mais relevantes para sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e1 para o Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Resultados mais r\u00e1pidos<\/h4>\n\n\n\n<p>Cada minuto \u00e9 precioso, e garantimos que a Topic Analysis seja processada mesmo quando voc\u00ea n\u00e3o estiver por perto. A nova vers\u00e3o tamb\u00e9m \u00e9 muito mais r\u00e1pida do que a anterior, o que significa que ela fornecer\u00e1 resultados em menos tempo do que voc\u00ea leva para pedir seu caf\u00e9 da manh\u00e3.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d756ed6f407&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d756ed6f407\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"470\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-4-1140x470.png\" alt=\"\" class=\"wp-image-165447\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-1140x470.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-300x124.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4-248x102.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-4.png 1494w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Uma interface mais f\u00e1cil de usar<\/h4>\n\n\n\n<p>A classifica\u00e7\u00e3o dos dados pode ser tediosa e demorada, por isso garantimos que voc\u00ea n\u00e3o precisar\u00e1 se preocupar com a nova interface. Ela \u00e9 elegante, limpa e direta, para que voc\u00ea possa analisar facilmente os resultados sem perder seu lugar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d756ed6fc79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d756ed6fc79\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"332\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-5-1140x332.png\" alt=\"\" class=\"wp-image-165448\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-1140x332.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-5.png 1503w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Como funciona<\/h3>\n\n\n\n<p>O recurso atualizado Topic Analysis examina seus mentions e os agrupa de acordo com o t\u00f3pico. Utilizando tecnologia avan\u00e7ada de IA, ele detecta e separa cada mention e fornece uma porcentagem do tamanho de cada t\u00f3pico para que voc\u00ea saiba exatamente sobre o que as pessoas est\u00e3o falando. Isso permite que voc\u00ea visualize cada t\u00f3pico em um n\u00edvel granular.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente voc\u00ea mesmo e veja quais t\u00f3picos dominam seu setor!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e1 para o Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Por que \u00e9 importante<\/h3>\n\n\n\n<p>Conhecimento \u00e9 poder, e obter insights mais profundos sobre o que est\u00e1 sendo dito sobre sua empresa on-line pode lhe dar uma vantagem significativa. Veja algumas maneiras pelas quais a nova Topic Analysis pode ajud\u00e1-lo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distinguir t\u00f3picos:<\/strong> Em um piscar de olhos, conhe\u00e7a os t\u00f3picos que est\u00e3o impulsionando os mentions<\/li>\n\n\n\n<li><strong>Efici\u00eancia:<\/strong> Analise menos dados, o que significa que voc\u00ea ter\u00e1 mais tempo para criar e menos tempo para classificar.<\/li>\n\n\n\n<li><strong>Seja proativo:<\/strong> Observe tend\u00eancias e crises em potencial para agir antes que seja tarde demais.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d756ed707fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d756ed707fe\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/06\/image-6-1140x365.png\" alt=\"\" class=\"wp-image-165449\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-1140x365.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6-248x79.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-6.png 1504w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"who-is-it-for\">A quem se destina?<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Escuta social<\/a> pode fornecer insights valiosos para todos os neg\u00f3cios, de startups a empresas. O recurso atualizado Topic Analysis pode ajud\u00e1-lo a tomar decis\u00f5es melhores com base em dados concretos.<\/p>\n\n\n\n<p>A nova Topic Analysis pode ajud\u00e1-lo a obter o m\u00e1ximo de seus dados. <strong>Fa\u00e7a o upgrade de sua assinatura agora e experimente.<\/strong> Monitore ativamente, compreenda com precis\u00e3o e aja com efic\u00e1cia.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha insights r\u00e1pidos e precisos sobre sua marca, setor ou concorrentes com a Topic Analysis!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/account\/upgrade\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Fa\u00e7a um upgrade!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Um dos nossos recursos mais populares, o Topic Analysis, est\u00e1 recebendo uma grande atualiza\u00e7\u00e3o! Se voc\u00ea usa esse recurso para descobrir o que est\u00e1 sendo dito sobre sua marca, prepare-se para se surpreender com uma mudan\u00e7a que o ajudar\u00e1 a obter insights mais profundos. Aqui est\u00e1 tudo o que voc\u00ea precisa saber sobre a atualiza\u00e7\u00e3o e como ela pode ajudar sua empresa.<\/p>","protected":false},"author":78,"featured_media":166090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-165442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=165442"}],"version-history":[{"count":4,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165442\/revisions"}],"predecessor-version":[{"id":170715,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165442\/revisions\/170715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166090"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=165442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=165442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=165442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}