{"id":165701,"date":"2024-06-20T13:09:14","date_gmt":"2024-06-20T11:09:14","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165701"},"modified":"2025-12-10T16:34:01","modified_gmt":"2025-12-10T15:34:01","slug":"reputacao-da-empresa","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/company-reputation\/","title":{"rendered":"Company Reputation: Strategy and Tips [Guide for 2026]"},"content":{"rendered":"<p>Qual empresa tem a pior reputa\u00e7\u00e3o? Entre elas est\u00e1 a Spirit Airlines, uma das piores companhias a\u00e9reas. Atualmente, ela tem uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o de -21. Essa pontua\u00e7\u00e3o n\u00e3o \u00e9 um desastre absoluto, mas a reputa\u00e7\u00e3o dessa empresa piora diariamente devido a contratempos regulares (por exemplo, pouso de emerg\u00eancia, problemas mec\u00e2nicos, cancelamentos de voos). Leia este artigo e saiba como a reputa\u00e7\u00e3o \u00e9 importante e como verific\u00e1-la!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Reputa\u00e7\u00e3o da empresa<\/strong> refere-se \u00e0s percep\u00e7\u00f5es e opini\u00f5es de clientes, funcion\u00e1rios e do p\u00fablico em geral sobre uma empresa. Uma reputa\u00e7\u00e3o s\u00f3lida ajuda a atrair as pessoas certas. Independentemente do tamanho e do setor, toda empresa precisa de uma estrat\u00e9gia de marketing de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Uma das situa\u00e7\u00f5es recentes que prejudicaram a reputa\u00e7\u00e3o da Spirit foi esta:<\/p>\n\n\n\n<p>A passageira n\u00e3o recebeu sua bagagem despachada. A Spirit lhe garantiu que a bagagem seria enviada para sua casa. Ela localizou sua bagagem, gra\u00e7as a um dispositivo Apple que estava l\u00e1. Descobriu-se que um funcion\u00e1rio do aeroporto havia roubado a bagagem e estava em sua casa.<\/p>\n\n\n\n<p>Vamos nos aprofundar para que a reputa\u00e7\u00e3o de sua empresa seja sempre forte!<\/p>\n\n\n\n<p><strong>\u00cdndice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-company\" title=\"O que \u00e9 a reputa\u00e7\u00e3o da empresa? Defini\u00e7\u00e3o\">O que \u00e9 a reputa\u00e7\u00e3o da empresa? Defini\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li><a href=\"#how-can-you\" title=\"Como voc\u00ea pode verificar rapidamente a reputa\u00e7\u00e3o da sua empresa?\">Como voc\u00ea pode verificar rapidamente a reputa\u00e7\u00e3o da sua empresa?<\/a><\/li>\n\n\n\n<li><a href=\"#why-is-company\" title=\"Por que a reputa\u00e7\u00e3o da empresa \u00e9 importante?\">Por que a reputa\u00e7\u00e3o da empresa \u00e9 importante?<\/a><\/li>\n\n\n\n<li><a href=\"#company-reputation-strategy\" title=\"Estrat\u00e9gia de reputa\u00e7\u00e3o da empresa:\">Estrat\u00e9gia de reputa\u00e7\u00e3o da empresa:<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#step-1\" title=\"Etapa 1: Examine sua reputa\u00e7\u00e3o atual\">Etapa 1: Examine sua reputa\u00e7\u00e3o atual<\/a><\/li>\n\n\n\n<li><a href=\"#step-2\" title=\"Etapa 2: Construir uma reputa\u00e7\u00e3o positiva da empresa\">Etapa 2: Construir uma reputa\u00e7\u00e3o positiva da empresa<\/a><\/li>\n\n\n\n<li><a href=\"#step-3\" title=\"Etapa 3: Monitore sua reputa\u00e7\u00e3o&nbsp;\">Etapa 3: Monitore sua reputa\u00e7\u00e3o&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#step-4\" title=\"Etapa 4: Melhorar constantemente a reputa\u00e7\u00e3o\">Etapa 4: Melhorar constantemente a reputa\u00e7\u00e3o<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#conclusion\" title=\"Conclus\u00e3o\">Conclus\u00e3o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-company\">O que \u00e9 a reputa\u00e7\u00e3o da empresa? Defini\u00e7\u00e3o<\/h2>\n\n\n\n<p>A reputa\u00e7\u00e3o da empresa informa como as pessoas percebem sua empresa. Essa opini\u00e3o p\u00fablica \u00e9 moldada por v\u00e1rios fatores, inclusive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qualidade de seus produtos e servi\u00e7os<\/li>\n\n\n\n<li>Como sua empresa opera, por exemplo, se ela \u00e9 socialmente respons\u00e1vel<\/li>\n\n\n\n<li>A maneira como voc\u00ea trata seus clientes, mas tamb\u00e9m os funcion\u00e1rios<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique a reputa\u00e7\u00e3o de sua empresa!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-you\">Como voc\u00ea pode verificar rapidamente a reputa\u00e7\u00e3o da sua empresa?<\/h2>\n\n\n\n<p>Hmmm... a maneira mais r\u00e1pida?<\/p>\n\n\n\n<p>Verifique os dados da sua empresa <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a>. Essa m\u00e9trica descreve como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua empresa on-line.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">De acordo com <a href=\"https:\/\/reputation.com\/training\/guides\/fast_stats_in_orm.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Reputa\u00e7\u00e3o\">Reputa\u00e7\u00e3o<\/a>, empresas com <strong>os mais altos \u00cdndices de Reputa\u00e7\u00e3o<\/strong> registram uma m\u00e9dia de 1<strong>5% crescimento mais r\u00e1pido das vendas<\/strong> do que as empresas com as menores pontua\u00e7\u00f5es de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Onde voc\u00ea pode verificar o Reputation Score?<\/p>\n\n\n\n<p>Em <strong>Brand24<\/strong>, uma IA <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de monitoramento de m\u00eddia\">ferramenta de monitoramento de m\u00eddia<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea96753&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea96753\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"226\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation.png\" alt=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit Airlines\" class=\"wp-image-165703\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-248x56.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit Airlines<\/figcaption><\/figure>\n\n\n\n<p>A escala dessa m\u00e9trica varia de -100 (reputa\u00e7\u00e3o terr\u00edvel) a 100 (reputa\u00e7\u00e3o extremamente excelente).<\/p>\n\n\n\n<p>O Brand24 detecta todos os mentions on-line de sua empresa (avalia\u00e7\u00f5es on-line, mentions de m\u00eddia social, etc.) e os avalia como negativos ou positivos. Com base nisso, ele calcula sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, a Spirit Airlines obteve os mentions mais negativos em 12 de junho. Um dos mentions n\u00e3o marcados da Spirit detectados pelo Brand24 \u00e9:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea96a70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea96a70\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"226\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-1.png\" alt=\"Untagged X (Twitter) mentions da Spirit Airlines detectados pelo Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165704\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-1-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-1-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Untagged X (Twitter) mention da Spirit Airlines detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><em><strong>\"S\u00e3o necess\u00e1rias muitas boas a\u00e7\u00f5es para construir uma boa reputa\u00e7\u00e3o e apenas uma m\u00e1 a\u00e7\u00e3o para perd\u00ea-la.\"<br><\/strong><\/em>Benjamin Franklin<\/p>\n\n\n\n<p>Uma reputa\u00e7\u00e3o s\u00f3lida <strong>N\u00c3O \u00c9<\/strong> algo <strong>PERMANENTE<\/strong>. O Reputation Score pode mudar drasticamente at\u00e9 mesmo em um \u00fanico dia.<\/p>\n\n\n\n<p>Como propriet\u00e1rio de uma empresa, voc\u00ea deve poder verificar a reputa\u00e7\u00e3o de sua empresa em segundos... como \u00e9 poss\u00edvel com o Brand24!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-company\">Por que a reputa\u00e7\u00e3o da empresa \u00e9 importante?<\/h2>\n\n\n\n<p>A reputa\u00e7\u00e3o \u00e9 a base de qualquer neg\u00f3cio.<\/p>\n\n\n\n<p>Uma reputa\u00e7\u00e3o s\u00f3lida atrai clientes em potencial.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">De acordo com <a href=\"https:\/\/blog.reputationx.com\/online-reputation-management-statistics\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Reputa\u00e7\u00e3o X\">Reputa\u00e7\u00e3o X<\/a>De acordo com a pesquisa, 3 em cada 4 consumidores confiam mais em uma empresa se ela tiver avalia\u00e7\u00f5es positivas.<\/p>\n\n\n\n<p>\u00c9 mais prov\u00e1vel que as pessoas confiem em empresas com boa reputa\u00e7\u00e3o, usem seus servi\u00e7os ou comprem seus produtos.<\/p>\n\n\n\n<p>Voc\u00ea estaria mais propenso a usar uma empresa cuja reputa\u00e7\u00e3o \u00e9 ruim?<\/p>\n\n\n\n<p>Bem, provavelmente n\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m disso, em termos de marca do empregador. Uma empresa com uma reputa\u00e7\u00e3o s\u00f3lida e positiva atrai pessoas melhores!<\/p>\n\n\n\n<p>Voc\u00ea se preocupa em obter o maior n\u00famero poss\u00edvel de clientes e ter os melhores funcion\u00e1rios? Voc\u00ea precisa cuidar da reputa\u00e7\u00e3o da sua empresa!<\/p>\n\n\n\n<p>H\u00e1 muitas vantagens em rastrear a reputa\u00e7\u00e3o de uma empresa; isso permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifique rapidamente os poss\u00edveis problemas antes que eles se tornem graves.<\/li>\n\n\n\n<li>Responda rapidamente aos coment\u00e1rios negativos sobre sua empresa, minimizando assim o impacto negativo sobre a imagem da empresa.<\/li>\n\n\n\n<li>Observe as necessidades de seus clientes e aprimore sua empresa e os servi\u00e7os ou produtos que voc\u00ea oferece.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Quer saber qual \u00e9 a reputa\u00e7\u00e3o de sua empresa? D\u00ea uma olhada gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"company-reputation-strategy\">Estrat\u00e9gia de reputa\u00e7\u00e3o da empresa<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><strong>Etapa 1: Examine sua reputa\u00e7\u00e3o atual<\/strong><\/h3>\n\n\n\n<p>Como come\u00e7ar a gerenciar sua reputa\u00e7\u00e3o se voc\u00ea n\u00e3o sabe onde est\u00e1?<\/p>\n\n\n\n<p>Bem, voc\u00ea n\u00e3o pode!<\/p>\n\n\n\n<p>Primeiro, voc\u00ea precisa saber mais sobre sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-comercial\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o comercial\">reputa\u00e7\u00e3o comercial<\/a>. Isso lhe dar\u00e1 um ponto de refer\u00eancia para verificar se suas a\u00e7\u00f5es apoiam sua reputa\u00e7\u00e3o on-line e seu crescimento futuro.<\/p>\n\n\n\n<p>As ferramentas de IA s\u00e3o as melhores para usar! Elas dar\u00e3o uma vis\u00e3o geral da imagem da marca de sua empresa.<\/p>\n\n\n\n<p>Uma dessas ferramentas \u00e9 o Brand24, que rastreia m\u00e9tricas importantes no gerenciamento da reputa\u00e7\u00e3o corporativa. Eu as apresento a seguir:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Verifique sua pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>\u00c9 a m\u00e9trica mais importante! Quanto mais alto for o Reputation Score, melhor.<\/p>\n\n\n\n<p>Vamos dar uma olhada novamente na pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit Airlines:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea97071&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea97071\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"215\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2.png\" alt=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit Airlines fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165705\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-300x65.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit Airlines fornecida pelo Brand24<\/figcaption><\/figure>\n\n\n\n<p>A pontua\u00e7\u00e3o de reputa\u00e7\u00e3o da Spirit \u00e9 de -21 em 17 de julho de 2024.<\/p>\n\n\n\n<p>A tend\u00eancia de queda no Reputation Score se deve \u00e0 predomin\u00e2ncia di\u00e1ria de mentions negativos.<\/p>\n\n\n\n<p>Se essa tend\u00eancia continuar, ser\u00e1 ainda mais desafiador para a empresa se recuperar e atrair novos clientes.<\/p>\n\n\n\n<p>Gra\u00e7as ao Reputation Score, voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veja o estado geral de sua reputa\u00e7\u00e3o corporativa<\/li>\n\n\n\n<li>Identificar rapidamente o que est\u00e1 causando o mau estado de sua reputa\u00e7\u00e3o<\/li>\n\n\n\n<li>Observar o impacto de suas a\u00e7\u00f5es (ou a falta delas) ao longo do tempo<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique o Reputation Score em segundos!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conduzir a an\u00e1lise de sentimento de sua empresa<\/strong><\/h4>\n\n\n\n<p>O Reputation Score mostra o n\u00famero de mentions positivos e negativos, mas o <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> indica com precis\u00e3o as pessoas e seu tom emocional.<\/p>\n\n\n\n<p>Voc\u00ea conhece a fonte do mention e pode ir direto \u00e0 fonte:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea974ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea974ea\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"225\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-3.png\" alt=\"Mention da Spirit Airlines no TikTok detectado pelo Brand24, a melhor ferramenta de IA para monitorar a reputa\u00e7\u00e3o de sua empresa\" class=\"wp-image-165706\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-3.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-3-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-3-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-3-248x56.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention da Spirit Airlines no TikTok detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea9776f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea9776f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2.jpg\" alt=\"Redirecionamento para a origem do mention\" class=\"wp-image-165725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2.jpg 381w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-8x12.jpg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-300x472.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-2-101x159.jpg 101w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Redirecionamento para a origem do mention<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 rastreia os mentions de sua empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social como Instagram, Facebook, TikTok, X (Twitter), LinkedIn<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs e sites de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Not\u00edcias e outros sites<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>E muitas outras fontes!<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea pode ver um resumo da sua an\u00e1lise de sentimento na guia Metrics Analysis (An\u00e1lise de m\u00e9tricas). Voc\u00ea pode, entre outras coisas, descobrir rapidamente qual fonte gera o feedback mais negativo sobre sua empresa:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea97a52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea97a52\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"391\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-4.png\" alt=\"An\u00e1lise de m\u00e9tricas da Spirit Airlines - fontes de sentimento fornecidas pela AI, a melhor ferramenta de monitoramento de m\u00eddia\" class=\"wp-image-165710\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-4.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-4-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-4-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-4-248x152.png 248w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise das m\u00e9tricas da Spirit Airlines - fontes de sentimento<\/figcaption><\/figure>\n\n\n\n<p>Como se v\u00ea, no caso da Spirit Airlines, as pessoas costumam expressar suas emo\u00e7\u00f5es negativas no X (Twitter).<\/p>\n\n\n\n<p>O que isso significa?<\/p>\n\n\n\n<p>As pessoas do Esp\u00edrito Santo devem se concentrar nessa fonte e come\u00e7ar a salvar sua pele ali mesmo.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Salve sua pele com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Muitas vezes acontece de uma empresa ficar quieta por um tempo e, de repente, BUM, todos na Internet est\u00e3o falando sobre ela.<\/p>\n\n\n\n<p>Com o AI Anomaly Detector, voc\u00ea saber\u00e1 imediatamente o que fez as pessoas falarem sobre voc\u00ea on-line:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea97e6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea97e6d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"297\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-5.png\" alt=\"Detector de anomalias de IA no Brand24 - explica\u00e7\u00e3o de por que os mentions da Spirit Airlines aumentaram\" class=\"wp-image-165711\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-5.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-5-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-5-300x89.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-5-248x74.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de anomalias - explica\u00e7\u00e3o do motivo do pico de mentions da Spirit Airlines<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 registrou um aumento de mentions para a Spirit Airlines em 6 de junho. Qual foi a causa disso?<\/p>\n\n\n\n<p>Falei sobre isso no in\u00edcio deste artigo: a passageira n\u00e3o recebeu sua bagagem (foi-lhe garantido que ela seria entregue) e a localizou na casa de um funcion\u00e1rio do aeroporto.<\/p>\n\n\n\n<p>Quais s\u00e3o as vantagens de monitorar o sentimento?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ele melhora a detec\u00e7\u00e3o de problemas antes que eles aumentem.<\/li>\n\n\n\n<li>Voc\u00ea tem uma vis\u00e3o detalhada do feedback do cliente, tanto positivo quanto negativo.<\/li>\n\n\n\n<li>Voc\u00ea pode identificar \u00e1reas espec\u00edficas de sua empresa que precisam ser aprimoradas.<\/li>\n\n\n\n<li>Voc\u00ea pode reagir instantaneamente ao feedback negativo.<\/li>\n\n\n\n<li>Voc\u00ea pode usar mentions positivos como <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-prova-social\/\" target=\"_blank\" rel=\"noopener\" title=\"prova social\">prova social<\/a> para aumentar as vendas.<\/li>\n\n\n\n<li>Voc\u00ea pode fortalecer o relacionamento com as pessoas que s\u00e3o otimistas em rela\u00e7\u00e3o a voc\u00ea respondendo aos mentions positivos.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Descubra as emo\u00e7\u00f5es em torno de sua empresa<\/strong><\/h4>\n\n\n\n<p>As emo\u00e7\u00f5es que envolvem sua empresa s\u00e3o algo mais do que sentimento. O sentimento apenas informa se a opini\u00e3o \u00e9 negativa, positiva ou neutra.<\/p>\n\n\n\n<p>A an\u00e1lise de emo\u00e7\u00f5es mostra as emo\u00e7\u00f5es das pessoas por tr\u00e1s de suas opini\u00f5es!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea9818e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea9818e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"391\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-6.png\" alt=\"An\u00e1lise de m\u00e9tricas da Spirit Airlines no Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA - emo\u00e7\u00f5es\" class=\"wp-image-165712\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-6.png 646w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-6-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-6-248x150.png 248w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise das m\u00e9tricas da Spirit Airlines - emo\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>Gra\u00e7as \u00e0 IA, voc\u00ea v\u00ea que o desgosto \u00e9 a emo\u00e7\u00e3o mais comum em rela\u00e7\u00e3o \u00e0 Spirit Airlines.<\/p>\n\n\n\n<p>\u00c9 claro que essa emo\u00e7\u00e3o \u00e9 mais expressa no X (Twitter).<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra as emo\u00e7\u00f5es que as pessoas t\u00eam em rela\u00e7\u00e3o \u00e0 sua empresa!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Verifique os emojis inclu\u00eddos nas discuss\u00f5es sobre sua empresa<\/strong><\/h4>\n\n\n\n<p>O emoji diz mais do que mil palavras.<\/p>\n\n\n\n<p>As pessoas geralmente preferem adicionar um emoji de chatea\u00e7\u00e3o a um texto curto em vez de ficarem insatisfeitas com as cr\u00edticas negativas.<\/p>\n\n\n\n<p>Ou, quando est\u00e3o satisfeitos, d\u00e3o um emoji de cora\u00e7\u00e3o.<\/p>\n\n\n\n<p>Portanto, \u00e9 muito importante analisar n\u00e3o apenas o texto, mas tamb\u00e9m o emoji.<\/p>\n\n\n\n<p>O Emoji Analysis no Brand24 coleta todos os emojis usados em discuss\u00f5es em um \u00fanico local e informa quantas vezes um determinado emoji foi usado:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea985cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea985cd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"505\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-7.png\" alt=\"An\u00e1lise de Emoji da Spirit Airlines fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165713\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-7.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-7-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-7-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-7-248x130.png 248w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de emojis da Spirit Airlines fornecida por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Nos mentions da Spirit Airlines, a aeronave era a mais usada.<\/p>\n\n\n\n<p>Ficou surpreso?<\/p>\n\n\n\n<p>N\u00e3o estou.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Descubra se os influenciadores falam sobre sua marca de forma positiva ou negativa<\/strong><\/h4>\n\n\n\n<p>Nem toda publica\u00e7\u00e3o sobre sua empresa tem o mesmo impacto. Contas com muitos seguidores e grande alcance t\u00eam um impacto maior em sua reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Voc\u00ea precisa prestar aten\u00e7\u00e3o especial aos influenciadores. Com uma \u00fanica publica\u00e7\u00e3o, eles podem prejudicar sua reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Na guia Influencer Analysis (An\u00e1lise de influenciadores), voc\u00ea encontrar\u00e1 uma identifica\u00e7\u00e3o dos principais influenciadores de acordo com a forma como eles falam sobre voc\u00ea:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea988cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea988cc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"401\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-8.png\" alt=\"An\u00e1lise de influenciadores da Spirit Airlines - participa\u00e7\u00e3o de autores que falam positiva e negativamente\" class=\"wp-image-165714\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-8-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-8-300x120.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-8-248x99.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de influenciadores da Spirit Airlines - participa\u00e7\u00e3o de autores que falam positiva e negativamente<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra quem odeia sua empresa!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u00ea uma olhada no sentimento dos t\u00f3picos<\/strong><\/h4>\n\n\n\n<p>Se uma empresa for mentioned, obviamente ser\u00e1 no contexto de t\u00f3picos espec\u00edficos.<\/p>\n\n\n\n<p>Como se sabe, a Spirit \u00e9 uma companhia a\u00e9rea. Vamos verificar no contexto de quais t\u00f3picos essa empresa \u00e9 mentioned:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea98cb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea98cb6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-9.png\" alt=\"An\u00e1lise de t\u00f3picos da Spirit Airlines fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165715\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-9.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-9-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-9-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-9-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do t\u00f3pico da Spirit Airlines fornecido por Brand24<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 n\u00e3o apenas detecta os t\u00f3picos mais populares, mas tamb\u00e9m fornece informa\u00e7\u00f5es valiosas sobre m\u00e9tricas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O volume de mentions e o alcance<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Compartilhamento de voz\">Compartilhamento de voz<\/a><\/li>\n\n\n\n<li>Participa\u00e7\u00e3o no sentimento<\/li>\n\n\n\n<li>E outros est\u00e3o dispon\u00edveis clicando em \"Mostrar mais\"<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><strong>Etapa 2: Construir uma reputa\u00e7\u00e3o positiva da empresa<\/strong><\/h3>\n\n\n\n<p>Verificar sua reputa\u00e7\u00e3o atual j\u00e1 \u00e9 passado. Agora, \u00e9 hora de construir uma reputa\u00e7\u00e3o positiva.<\/p>\n\n\n\n<p>Mas como voc\u00ea faz isso?<\/p>\n\n\n\n<p>Algumas a\u00e7\u00f5es sempre valem a pena e devem ser inclu\u00eddas em sua estrat\u00e9gia de gerenciamento de reputa\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mantenha a qualidade de seus servi\u00e7os e produtos t\u00e3o alta quanto poss\u00edvel. <\/strong>Essa \u00e9 a base para a constru\u00e7\u00e3o de uma boa reputa\u00e7\u00e3o. Sem ela, nada pode ser feito. \u00c9 imposs\u00edvel ter uma boa reputa\u00e7\u00e3o se o que voc\u00ea est\u00e1 oferecendo \u00e9 ruim.<\/li>\n\n\n\n<li><strong>Prestar um excelente atendimento ao cliente<\/strong>. A reputa\u00e7\u00e3o de sua empresa \u00e9 fortemente influenciada pela forma como o cliente \u00e9 atendido. Tente garantir que as pessoas de sua empresa que lidam com o cliente sejam muito profissionais e sempre tentem resolver o problema.<\/li>\n\n\n\n<li><strong>Crie uma presen\u00e7a on-line s\u00f3lida. <\/strong>Hoje em dia, toda empresa precisa ter uma presen\u00e7a on-line, seja ela on-line ou n\u00e3o. Isso aumentar\u00e1 sua <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade da marca\">visibilidade da marca<\/a> e credibilidade, permitindo que os clientes em potencial o encontrem facilmente e confiem em voc\u00ea! <a href=\"https:\/\/brand24.com\/blog\/pt\/criar-presenca-na-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Presen\u00e7a na m\u00eddia social\">Presen\u00e7a na m\u00eddia social<\/a> \u00e9 extremamente importante, portanto, concentre sua aten\u00e7\u00e3o especialmente nesse ponto.<\/li>\n\n\n\n<li><strong>Trate bem seus funcion\u00e1rios; a satisfa\u00e7\u00e3o dos funcion\u00e1rios \u00e9 importante. <\/strong>A cultura interna \u00e9 importante.<strong> <\/strong>Administre sua empresa de modo que n\u00e3o apenas seus clientes, mas tamb\u00e9m seus funcion\u00e1rios fiquem satisfeitos. As empresas em que os funcion\u00e1rios n\u00e3o s\u00e3o respeitados sempre t\u00eam uma reputa\u00e7\u00e3o ruim.<\/li>\n\n\n\n<li><strong>Integrar preocupa\u00e7\u00f5es sociais e ambientais em suas opera\u00e7\u00f5es comerciais. <\/strong>A responsabilidade social corporativa promove muito uma imagem positiva da marca.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Construa uma reputa\u00e7\u00e3o positiva com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><strong>Etapa 3: Monitore sua reputa\u00e7\u00e3o&nbsp;<\/strong><\/h3>\n\n\n\n<p>Construir uma reputa\u00e7\u00e3o corporativa positiva sem monitor\u00e1-la seria in\u00fatil!<\/p>\n\n\n\n<p>Recomendo que voc\u00ea compare os resultados de sua reputa\u00e7\u00e3o com os resultados anteriores, especialmente o sentimento.<\/p>\n\n\n\n<p>Voc\u00ea pode comparar o sentimento desta semana com o da semana passada ou deste m\u00eas com o do m\u00eas passado. O que voc\u00ea quiser!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea99191&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea99191\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-10.png\" alt=\"Compara\u00e7\u00e3o do per\u00edodo do sentimento positivo da Spirit Airlines fornecido pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165716\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-10-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-10-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-10-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de per\u00edodos do sentimento positivo da Spirit Airlines<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d706ea993c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d706ea993c6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-11.png\" alt=\"Compara\u00e7\u00e3o de per\u00edodos do sentimento negativo da Spirit Airlines fornecido pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-165717\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-11-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-11-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/company-reputation-11-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de per\u00edodos do sentimento negativo da Spirit Airlines<\/figcaption><\/figure>\n\n\n\n<p>Ao fazer esse tipo de compara\u00e7\u00e3o, voc\u00ea ver\u00e1 rapidamente se seus esfor\u00e7os para criar uma reputa\u00e7\u00e3o positiva est\u00e3o funcionando.<\/p>\n\n\n\n<p>Voc\u00ea pode encontrar esse recurso na guia Comparison (Compara\u00e7\u00e3o) no Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>Etapa 4: Melhorar constantemente a reputa\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Essa \u00e9 a etapa final de sua estrat\u00e9gia de reputa\u00e7\u00e3o!<\/p>\n\n\n\n<p>Nunca fa\u00e7a o m\u00ednimo necess\u00e1rio. Voc\u00ea deve melhorar constantemente sua reputa\u00e7\u00e3o!<\/p>\n\n\n\n<p>Como fazer isso?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tome regularmente todas as medidas para proteger sua imagem.<\/li>\n\n\n\n<li>Analise periodicamente a efic\u00e1cia de seus esfor\u00e7os.<\/li>\n\n\n\n<li>Use uma an\u00e1lise aprofundada para tomar decis\u00f5es informadas com confian\u00e7a na constru\u00e7\u00e3o de sua reputa\u00e7\u00e3o positiva.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Monitore sua reputa\u00e7\u00e3o com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>O mundo dos neg\u00f3cios \u00e9 implac\u00e1vel.<\/p>\n\n\n\n<p>Com tanta concorr\u00eancia no mercado, uma reputa\u00e7\u00e3o ruim coloca uma empresa imediatamente fora do jogo.<\/p>\n\n\n\n<p>Todos os l\u00edderes empresariais sabem por que a reputa\u00e7\u00e3o de uma empresa \u00e9 essencial.<\/p>\n\n\n\n<p>Manter sua reputa\u00e7\u00e3o sob controle \u00e9 a chave para o sucesso a longo prazo.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use uma ferramenta de IA que forne\u00e7a insights valiosos<\/strong> para acompanhar o que est\u00e1 acontecendo nas m\u00eddias sociais, sites de avalia\u00e7\u00e3o e outros sites; isso afeta sua reputa\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Indiferen\u00e7a<\/strong> ao que seu p\u00fablico-alvo diz on-line sobre sua empresa <strong>pode envolver n\u00e3o apenas o risco \u00e0 reputa\u00e7\u00e3o, mas tamb\u00e9m outras perdas significativas<\/strong>.<\/li>\n\n\n\n<li><strong>A maneira mais r\u00e1pida de determinar sua reputa\u00e7\u00e3o \u00e9 verificar seu Reputation Score<\/strong>. O Brand24 mede essa m\u00e9trica!<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea est\u00e1 se perguntando qual empresa tem a pior reputa\u00e7\u00e3o? Ou quer saber qual \u00e9 a reputa\u00e7\u00e3o de sua empresa?<\/p>\n\n\n\n<p>Confira com Brand24 - <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=209\" title=\"experimente-o gratuitamente agora!\">experimente-o gratuitamente agora!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A reputa\u00e7\u00e3o da Spirit Airlines piora a cada dia devido a contratempos regulares. Voc\u00ea conhecer\u00e1 a estrat\u00e9gia de reputa\u00e7\u00e3o da empresa e as dicas mais importantes sobre o exemplo dessa empresa.<\/p>","protected":false},"author":84,"featured_media":165720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-165701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=165701"}],"version-history":[{"count":16,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165701\/revisions"}],"predecessor-version":[{"id":179390,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165701\/revisions\/179390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/165720"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=165701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=165701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=165701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}