{"id":165741,"date":"2024-06-25T16:04:12","date_gmt":"2024-06-25T14:04:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165741"},"modified":"2024-08-09T12:32:48","modified_gmt":"2024-08-09T10:32:48","slug":"assistente-de-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brand-assistant\/","title":{"rendered":"Brand Assistant: seu melhor parceiro para an\u00e1lise de projetos"},"content":{"rendered":"<p>Temos o prazer de apresentar o AI Brand Assistant, seu novo parceiro de an\u00e1lise de projetos no Brand24! Pense no Brand Assistant como o primo mais inteligente do Chat GPT, explicitamente criado para o monitoramento de m\u00eddia. Vamos falar sobre o que \u00e9 o Brand Assistant, como ele pode ser usado e os v\u00e1rios casos de uso em que ele pode ajudar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24ae883&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24ae883\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-1140x599.png\" alt=\"Assistente de marca\" class=\"wp-image-166036\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/Brand-Assistant-1.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00cdndice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-brand-assistant-in-brand24\" title=\"\">O que \u00e9 o assistente de marca no Brand24?<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-of-brand-assistant\" title=\"Casos de uso do Brand Assistant\">Casos de uso do Brand Assistant<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-of-brand-assistant\" title=\"Benef\u00edcios do assistente de marca\">Benef\u00edcios do assistente de marca<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-brand-assistant-in-brand24\">O que \u00e9 o assistente de marca no Brand24?<\/h2>\n\n\n\n<p>O Brand Assistant orientado por IA \u00e9 uma ferramenta avan\u00e7ada do Brand24 que ajuda na an\u00e1lise de projetos. Usando modelos de linguagem de ponta, o Brand Assistant transforma suas perguntas em linguagem natural em respostas orientadas por dados. Ele n\u00e3o responde apenas a perguntas gerais; <strong>ele se aprofunda nos insights do seu projeto e fornece as informa\u00e7\u00f5es de que voc\u00ea precisa no momento certo.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente nosso novo Brand Assistant orientado por IA!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e1 para o Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>O Brand Assistant come\u00e7a a trabalhar assim que voc\u00ea configura seus projetos. Ele coleta dados, tend\u00eancias, percep\u00e7\u00f5es e padr\u00f5es. \u00c9 como ter um assistente superinteligente que sabe tudo sobre seus projetos e pode fornecer as informa\u00e7\u00f5es de que voc\u00ea precisa para tomar decis\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24af600&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24af600\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"711\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1140x711.png\" alt=\"\" class=\"wp-image-165762\" style=\"width:833px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1140x711.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-1536x958.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-13.png 1664w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use-cases-for-brand-assistant\"><strong><strong>Casos de uso do Brand Assistant<\/strong><\/strong><\/h2>\n\n\n\n<p>O Brand Assistant n\u00e3o \u00e9 apenas uma ferramenta sofisticada; \u00e9 um assistente vers\u00e1til que pode ajud\u00e1-lo em v\u00e1rios cen\u00e1rios. Aqui est\u00e3o alguns casos pr\u00e1ticos de uso:<\/p>\n\n\n\n<p>1. <strong>Entendendo o desempenho da marca<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo de pergunta<\/strong>: \"Por que minha marca est\u00e1 tendo um desempenho melhor neste trimestre?\"<\/li>\n\n\n\n<li><strong>Caso de uso<\/strong>: O Brand Assistant pode analisar os dados e identificar as raz\u00f5es por tr\u00e1s de seu desempenho aprimorado, como campanhas bem-sucedidas ou maior envolvimento.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24afef6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24afef6\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"657\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1140x657.png\" alt=\"\" class=\"wp-image-165753\" style=\"width:836px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1140x657.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-1536x886.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8-248x143.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-8.png 1668w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>2. <strong>An\u00e1lise competitiva<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo de pergunta<\/strong>: \"Quais s\u00e3o as principais diferen\u00e7as entre a minha comunica\u00e7\u00e3o nas m\u00eddias sociais e a dos meus concorrentes?\"<\/li>\n\n\n\n<li><strong>Caso de uso<\/strong>: Ao comparar suas estrat\u00e9gias de m\u00eddia social com as de seus concorrentes, o Brand Assistant o ajuda a identificar o que o diferencia e onde pode melhorar.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24b078f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24b078f\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"546\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1140x546.png\" alt=\"\" class=\"wp-image-165759\" style=\"width:835px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1140x546.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-1536x736.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10-248x119.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-10.png 1666w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente nosso novo Brand Assistant orientado por IA!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e1 para o Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>3. <strong>Identifica\u00e7\u00e3o de influenciadores<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo de pergunta<\/strong>: \"Quem s\u00e3o os principais influenciadores da minha marca?\"<\/li>\n\n\n\n<li><strong>Caso de uso<\/strong>: O Brand Assistant pode identificar os principais influenciadores que afetam positivamente a sua marca, ajudando-o a alavancar esses relacionamentos para obter melhor alcance e engajamento.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24b14f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24b14f0\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-1140x673.png\" alt=\"\" class=\"wp-image-165763\" style=\"width:838px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-1140x673.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14-248x146.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-14.png 1468w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">Leia mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorios-de-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">Marketing de influ\u00eancia<\/a> em nosso blog!<\/p>\n\n\n\n<p>4. <strong>An\u00e1lise do impacto do evento<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo de pergunta<\/strong>: \"Como o lan\u00e7amento recente de nosso produto afetou a imagem de nossa marca?\"<\/li>\n\n\n\n<li><strong>Caso de uso<\/strong>: Ao analisar os dados antes e depois de um evento, o Brand Assistant pode fornecer insights sobre como os eventos significativos afetam a percep\u00e7\u00e3o e o desempenho de sua marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24b1db6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24b1db6\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1140x720.png\" alt=\"\" class=\"wp-image-165757\" style=\"width:835px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1140x720.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-1536x970.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9-248x157.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-9.png 1568w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>5. <strong>An\u00e1lise de dados hist\u00f3ricos<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo de pergunta<\/strong>: \"Como o desempenho de nossa marca evoluiu no \u00faltimo ano?\"<\/li>\n\n\n\n<li><strong>Caso de uso<\/strong>: O Brand Assistant pode ir at\u00e9 o momento em que os dados de seu projeto existem, oferecendo uma an\u00e1lise abrangente do desempenho de sua marca ao longo do tempo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d72a24b26c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d72a24b26c1\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"920\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1140x920.png\" alt=\"\" class=\"wp-image-165760\" style=\"width:847px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1140x920.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-1536x1240.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-300x242.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11-197x159.png 197w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/image-11.png 1596w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-brand-assistant\"><strong>Benef\u00edcios do assistente de marca<\/strong><\/h2>\n\n\n\n<p>O Brand Assistant facilita o monitoramento da m\u00eddia. Veja como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insights abrangentes sobre o projeto<\/strong>: O Brand Assistant se aprofunda em seu projeto, para que voc\u00ea saiba o que est\u00e1 funcionando e o que n\u00e3o est\u00e1. Ele coleta e atualiza dados para voc\u00ea.<br><\/li>\n\n\n\n<li><strong>Relat\u00f3rios f\u00e1ceis e r\u00e1pidos<\/strong>: N\u00e3o h\u00e1 necessidade de an\u00e1lises demoradas se o Brand Assistant pode fazer isso por voc\u00ea. <br><\/li>\n\n\n\n<li><strong>Vantagem competitiva:<\/strong> Compare sua m\u00eddia social com a de seus concorrentes e descubra seus pontos fortes e fracos. Essa \u00e9 a chave para vencer em seu espa\u00e7o.<br><\/li>\n\n\n\n<li><strong>An\u00e1lise baseada no tempo<\/strong>: Acompanhe sua marca ao longo do tempo para ver tend\u00eancias e padr\u00f5es. Veja o impacto de suas estrat\u00e9gias e ajuste-as para obter melhores resultados.<br><\/li>\n\n\n\n<li><strong>Recomenda\u00e7\u00f5es personalizadas:<\/strong> Receba recomenda\u00e7\u00f5es com base nos dados e estat\u00edsticas mais recentes de seus projetos. Concentre-se no que funciona e evite o que n\u00e3o funciona.<br><\/li>\n\n\n\n<li><strong>Compara\u00e7\u00f5es contextuais:<\/strong> Veja como eventos espec\u00edficos afetam sua marca. Tome decis\u00f5es com base em um contexto detalhado para que suas estrat\u00e9gias<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>O Brand Assistant \u00e9 mais do que uma ferramenta; \u00e9 o seu companheiro no monitoramento de m\u00eddia. Com insights detalhados, an\u00e1lise da concorr\u00eancia e compara\u00e7\u00f5es contextuais, ele ajuda voc\u00ea a tomar decis\u00f5es melhores e baseadas em dados. Se voc\u00ea deseja entender o desempenho de sua marca, compar\u00e1-lo com os concorrentes ou analisar o impacto de eventos espec\u00edficos, o Brand Assistant est\u00e1 aqui para ajudar.<br><br>Portanto, v\u00e1 em frente e experimente. Mergulhe em seus projetos com o Brand Assistant e descubra as conex\u00f5es ocultas entre suas a\u00e7\u00f5es e resultados. Cada insight leva a melhores decis\u00f5es e resultados!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente nosso novo Brand Assistant orientado por IA!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/panel\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">V\u00e1 para o Brand24!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Temos o prazer de apresentar o AI Brand Assistant, seu novo parceiro de an\u00e1lise de projetos no Brand24! Pense no Brand Assistant como o primo mais inteligente do Chat GPT, explicitamente criado para o monitoramento de m\u00eddia.<\/p>","protected":false},"author":78,"featured_media":166091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-165741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=165741"}],"version-history":[{"count":4,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165741\/revisions"}],"predecessor-version":[{"id":166041,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165741\/revisions\/166041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166091"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=165741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=165741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=165741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}