{"id":165898,"date":"2024-06-24T16:55:15","date_gmt":"2024-06-24T14:55:15","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165898"},"modified":"2026-04-14T09:41:16","modified_gmt":"2026-04-14T07:41:16","slug":"software-de-automacao-comercial","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/business-automation-software\/","title":{"rendered":"Software de automa\u00e7\u00e3o comercial: vale a pena o hype?"},"content":{"rendered":"<p><strong>Voc\u00ea j\u00e1 desejou poder clonar a si mesmo ou fazer brotar magicamente m\u00e3os extras? Embora a ci\u00eancia ainda n\u00e3o tenha alcan\u00e7ado nossas fantasias mais loucas de multitarefas, h\u00e1 uma solu\u00e7\u00e3o igualmente m\u00e1gica: software de automa\u00e7\u00e3o comercial! Com essas ferramentas sofisticadas, voc\u00ea n\u00e3o precisar\u00e1 de m\u00e3os ou horas extras para obter resultados surpreendentes. Basta delegar, sentar-se, relaxar e observar como seu trabalho \u00e9 feito!<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Software de automa\u00e7\u00e3o comercial<\/strong>&nbsp;refere-se a aplicativos e ferramentas projetados para simplificar, automatizar e otimizar processos e fluxos de trabalho de neg\u00f3cios. Essas solu\u00e7\u00f5es ajudam a reduzir a interven\u00e7\u00e3o manual, melhoram a efici\u00eancia e aumentam a produtividade ao lidar com tarefas repetitivas, gerenciar dados e facilitar a comunica\u00e7\u00e3o cont\u00ednua entre v\u00e1rias fun\u00e7\u00f5es de neg\u00f3cios.&nbsp;<\/p>\n\n\n\n<p>As ferramentas de automa\u00e7\u00e3o comercial s\u00e3o legais, com certeza, mas ser\u00e1 que elas realmente funcionam?<\/p>\n\n\n\n<p>Sim, mas voc\u00ea n\u00e3o precisa acreditar na minha palavra. Pesquisei um pouco e encontrei estas estat\u00edsticas da Flair HR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A automa\u00e7\u00e3o de tarefas pode economizar para os funcion\u00e1rios cerca de&nbsp;<strong>240 horas&nbsp;<\/strong>anualmente, e os l\u00edderes acreditam que isso poderia salv\u00e1-los&nbsp;<strong>360 horas<\/strong>.<\/li>\n\n\n\n<li>A automa\u00e7\u00e3o de marketing aumenta a produtividade das vendas em <strong>14.5%<\/strong>, com um&nbsp;<strong>12.2%<\/strong>&nbsp;redu\u00e7\u00e3o nas despesas de marketing.<\/li>\n\n\n\n<li><strong>31%<\/strong>&nbsp;dos l\u00edderes empresariais reconhecem que o software de automa\u00e7\u00e3o traz benef\u00edcios de economia de custos.<\/li>\n\n\n\n<li><strong>88%<\/strong>&nbsp;dos propriet\u00e1rios de pequenas empresas afirmam que a automa\u00e7\u00e3o possibilita a concorr\u00eancia com empresas maiores.<\/li>\n<\/ul>\n\n\n\n<p>Ok, n\u00e3o vamos mant\u00ea-lo em suspense por mais tempo. \u00c9 hora de apresentar as ferramentas de automa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais ferramentas de automa\u00e7\u00e3o comercial:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#b24\" title=\"\">Brand24 para monitoramento de desempenho on-line<\/a><\/li>\n\n\n\n<li><a href=\"#zoho\" title=\"\">Zoho para tudo e qualquer coisa<\/a><\/li>\n\n\n\n<li><a href=\"#zapier\" title=\"\">Zapier para automa\u00e7\u00e3o do fluxo de trabalho<\/a><\/li>\n\n\n\n<li><a href=\"#mailchimp\" title=\"\">Mailchimp para automa\u00e7\u00e3o de marketing por e-mail<\/a><\/li>\n\n\n\n<li><a href=\"#asana\" title=\"\">Asana para gerenciamento de projetos<\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b24\">01 Brand24 para monitoramento de desempenho on-line<\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" target=\"_blank\" rel=\"noopener\" title=\"\">Teste gratuito de 14 dias.<\/a><\/p>\n\n\n\n<p>Voc\u00ea trabalha com marketing, gerenciamento de m\u00eddia social ou rela\u00e7\u00f5es p\u00fablicas? Ou talvez voc\u00ea seja propriet\u00e1rio de uma empresa que deseja saber o desempenho on-line de sua empresa.<\/p>\n\n\n\n<p>Nesse caso, o Brand24 \u00e9 o software de automa\u00e7\u00e3o comercial ideal para voc\u00ea.<\/p>\n\n\n\n<p>\u00c9 um <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a> ferramenta com recursos de IA que se concentra em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Localizando e coletando seus mentions on-line<\/li>\n\n\n\n<li>Medi\u00e7\u00e3o de sua (da empresa) <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">desempenho on-line<\/a><\/li>\n\n\n\n<li>Relatar mudan\u00e7as repentinas em seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-comercial\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o comercial<\/a> para evitar crises de rela\u00e7\u00f5es p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p>Mas terminar aqui seria ficar na superf\u00edcie, porque o Brand24 pode fazer muito mais do que isso.<\/p>\n\n\n\n<p>Vamos come\u00e7ar pelo painel principal da ferramenta - sua guia Mentions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91212b16&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91212b16\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"544\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-dashboard-mentions-tab-min.png\" alt=\"Painel principal do Brand24 - sua guia Mentions\" class=\"wp-image-165904\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-dashboard-mentions-tab-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-dashboard-mentions-tab-min-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-dashboard-mentions-tab-min-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-dashboard-mentions-tab-min-248x135.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel principal do Brand24 - sua guia Mentions<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, cada mention tem seu sentimento atribu\u00eddo (positivo, negativo ou neutro). Isso permite a realiza\u00e7\u00e3o de uma <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de sentimentos<\/a> e compara\u00e7\u00e3o de seus resultados entre diferentes per\u00edodos.<\/p>\n\n\n\n<p>E os pontos de exclama\u00e7\u00e3o no gr\u00e1fico Mentions&amp;Reach?<\/p>\n\n\n\n<p>Esse \u00e9 o nosso grande orgulho na Brand24. \u00c9 o <a href=\"https:\/\/brand24.com\/blog\/pt\/detector-de-anomalias\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Detector de anomalias<\/a>Nosso recurso exclusivo, que voc\u00ea n\u00e3o encontrar\u00e1 em outros <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a>.&nbsp;<\/p>\n\n\n\n<p>Essa automa\u00e7\u00e3o inteligente n\u00e3o apenas informa que seu n\u00famero de mentions ou alcance mudou repentinamente. Ela tamb\u00e9m analisa todos os seus mentions de um determinado dia para lhe dar o motivo do pico.<\/p>\n\n\n\n<p>Isso n\u00e3o \u00e9 \u00f3timo?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91213035&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91213035\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-anomaly-detection-min.png\" alt=\"Brand24: Recurso de detec\u00e7\u00e3o de anomalias\" class=\"wp-image-165905\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-anomaly-detection-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-anomaly-detection-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-anomaly-detection-min-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-anomaly-detection-min-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Recurso de detec\u00e7\u00e3o de anomalias<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Voc\u00ea \u00e9 um profissional de marketing, especialista em rela\u00e7\u00f5es p\u00fablicas ou propriet\u00e1rio de uma empresa? Automatize tarefas com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Para obter uma compreens\u00e3o mais profunda de seu desempenho on-line, v\u00e1 para a guia Analysis (An\u00e1lise). Ela cont\u00e9m duas m\u00e9tricas cruciais:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a> - comparar sua presen\u00e7a on-line com a de outras empresas, mostrando o grau de reconhecimento de sua marca<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-da-reputacao-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o<\/a> - indicar sua reputa\u00e7\u00e3o on-line com base na propor\u00e7\u00e3o de coment\u00e1rios negativos e positivos que sua marca recebe<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91213843&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91213843\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"528\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-presence-score-reputation-score-min.png\" alt=\"Brand24: Pontua\u00e7\u00f5es de presen\u00e7a e reputa\u00e7\u00e3o\" class=\"wp-image-165906\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-presence-score-reputation-score-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-presence-score-reputation-score-min-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-presence-score-reputation-score-min-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-presence-score-reputation-score-min-248x131.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Pontua\u00e7\u00f5es de presen\u00e7a e reputa\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver tempo para uma an\u00e1lise aprofundada, mas quiser verificar rapidamente a sa\u00fade da sua marca, v\u00e1 para a guia Metrics Analysis (An\u00e1lise de m\u00e9tricas).<\/p>\n\n\n\n<p>Seus v\u00e1rios recursos de automa\u00e7\u00e3o permitem que voc\u00ea tenha uma vis\u00e3o geral de suas m\u00e9tricas. Dessa forma, voc\u00ea pode verificar rapidamente e reagir imediatamente quando a negatividade se espalhar em torno de sua marca.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 interface intuitiva, voc\u00ea pode ter certeza de que obter\u00e1 todas as informa\u00e7\u00f5es essenciais.<\/p>\n\n\n\n<p>O resumo textual lhe d\u00e1 uma vis\u00e3o geral imediata do seu desempenho. Se n\u00e3o houver nada preocupante aqui, voc\u00ea pode parar nesta etapa, sabendo que sua empresa est\u00e1 tendo um bom desempenho.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91213f25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91213f25\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-metrics-analysis-summary-emotion-analysis-min.png\" alt=\"Brand24: an\u00e1lise de m\u00e9tricas com tecnologia de IA\" class=\"wp-image-165907\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-metrics-analysis-summary-emotion-analysis-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-metrics-analysis-summary-emotion-analysis-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-metrics-analysis-summary-emotion-analysis-min-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-metrics-analysis-summary-emotion-analysis-min-248x103.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: an\u00e1lise de m\u00e9tricas com tecnologia de IA<\/figcaption><\/figure>\n\n\n\n<p>No entanto, voc\u00ea tamb\u00e9m pode investigar mais e aprender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es por plataforma<\/strong>&nbsp;- Qual plataforma produz o maior n\u00famero de mentions e qual \u00e9 a emo\u00e7\u00e3o dominante?<\/li>\n\n\n\n<li><strong>Dom\u00ednio da m\u00eddia social<\/strong>&nbsp;- Quais fontes de dados produzem o maior n\u00famero de mentions?<\/li>\n\n\n\n<li><strong>Sentimento<\/strong>&nbsp;<strong>an\u00e1lise<\/strong>&nbsp;- Seus mentions s\u00e3o em sua maioria positivos ou negativos?<\/li>\n\n\n\n<li><strong>Negatividade<\/strong>&nbsp;<strong>fontes<\/strong>&nbsp;- Qual plataforma produz os coment\u00e1rios mais negativos?<\/li>\n\n\n\n<li><strong>Alcance<\/strong>&nbsp;<strong>an\u00e1lise de sentimentos<\/strong>&nbsp;- Seu alcance \u00e9 positivo ou negativo?<\/li>\n\n\n\n<li><strong>Alcance<\/strong>&nbsp;<strong>dom\u00ednio das fontes<\/strong>&nbsp;- Quais fontes lhe proporcionam o maior alcance on-line?<\/li>\n\n\n\n<li><strong>Alcance a efici\u00eancia<\/strong>&nbsp;- Qual plataforma \u00e9 a mais eficiente em termos de alcance?<\/li>\n\n\n\n<li><strong>Impacto no AVE<\/strong>&nbsp;- qual plataforma tem o maior impacto em sua <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>?<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - o melhor software de automa\u00e7\u00e3o comercial.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac9121460b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac9121460b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negativity-source-reach-dominance-sentiment-min.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas\u00a0\" class=\"wp-image-165908\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negativity-source-reach-dominance-sentiment-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negativity-source-reach-dominance-sentiment-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negativity-source-reach-dominance-sentiment-min-300x106.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negativity-source-reach-dominance-sentiment-min-248x88.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Esses insights s\u00e3o essenciais para seus processos de gerenciamento de m\u00eddia social e marketing de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea perceber que o TikTok \u00e9 sua plataforma de maior alcance, poder\u00e1 aproveit\u00e1-la publicando com mais frequ\u00eancia. Isso aumentar\u00e1 rapidamente seu <a href=\"https:\/\/brand24.com\/blog\/pt\/alcance-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">alcance da marca<\/a>, <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidade on-line<\/a>e <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reconhecimento da marca<\/a>.<\/p>\n\n\n\n<p>Se voc\u00ea perceber que X (Twitter) \u00e9 a sua maior fonte de negatividade, seria uma boa ideia abordar essa quest\u00e3o. <\/p>\n\n\n\n<p>Primeiro, voc\u00ea precisa descobrir o motivo da negatividade da plataforma e, em seguida, implementar solu\u00e7\u00f5es para resolv\u00ea-la.<\/p>\n\n\n\n<p>Para examinar seus resultados negativos no Twitter, volte \u00e0 guia Mentions e use a filtragem no lado direito.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91214b00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91214b00\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-twitter-filtering-min.png\" alt=\"Brand24: mentions negativos do Twitter\" class=\"wp-image-165909\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-twitter-filtering-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-twitter-filtering-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-twitter-filtering-min-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-twitter-filtering-min-248x128.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: mentions negativos do Twitter<\/figcaption><\/figure>\n\n\n\n<p>Outra coisa que voc\u00ea pode fazer \u00e9 verificar a guia Topic Analysis. Novamente, voc\u00ea pode definir a filtragem para sentimento negativo e ver todos os t\u00f3picos que geram o buzz mais negativo.<\/p>\n\n\n\n<p>Com esse insight, voc\u00ea pode se concentrar no lan\u00e7amento de conte\u00fado relevante que aborde as quest\u00f5es mais urgentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91214f36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91214f36\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"670\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-topic-analysis-min.png\" alt=\"Brand24: An\u00e1lise de t\u00f3picos - sentimento negativo\" class=\"wp-image-165910\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-topic-analysis-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-topic-analysis-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-topic-analysis-min-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-negative-topic-analysis-min-237x159.png 237w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos - sentimento negativo<\/figcaption><\/figure>\n\n\n\n<p>Ou voc\u00ea pode usar uma estrat\u00e9gia inversa. Filtre os t\u00f3picos positivos e tente aproveit\u00e1-los em sua m\u00eddia social.&nbsp;<\/p>\n\n\n\n<p>Outra solu\u00e7\u00e3o seria analisar o problema mais de perto - quais indiv\u00edduos produzem o conte\u00fado mais negativo sobre voc\u00ea?<\/p>\n\n\n\n<p>A an\u00e1lise de influenciadores \u00e9 a resposta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac9121538b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac9121538b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"347\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-influencer-analysis-ai-min.png\" alt=\"Brand24: An\u00e1lise de influenciadores\" class=\"wp-image-165911\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-influencer-analysis-ai-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-influencer-analysis-ai-min-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-influencer-analysis-ai-min-300x104.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-influencer-analysis-ai-min-248x86.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de influenciadores<\/figcaption><\/figure>\n\n\n\n<p>Com essa percep\u00e7\u00e3o, voc\u00ea pode iniciar uma estrat\u00e9gia dupla:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Convide pessoas que falam positivamente para fazer parte de suas campanhas de marketing para refor\u00e7ar seus depoimentos.<\/li>\n\n\n\n<li>Entre em contato com os autores que falam negativamente e aborde suas preocupa\u00e7\u00f5es. Eles podem ter tido uma experi\u00eancia ruim com sua empresa e nunca receberam uma compensa\u00e7\u00e3o. Nunca \u00e9 tarde demais para corrigir seu erro. Dependendo da natureza do problema, voc\u00ea pode oferecer um c\u00f3digo promocional, pedir desculpas ou simplesmente reconhecer o feedback e prometer refletir sobre ele.<\/li>\n<\/ol>\n\n\n\n<p>Outra excelente automa\u00e7\u00e3o \u00e9 o <a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Assistente de marca com IA<\/a>. Pergunte a ele qualquer coisa sobre seu projeto. Ele sabe tudo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac9121580c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac9121580c\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"944\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-ai-brand-assistant-min.png\" alt=\"Brand24: Assistente de marca com IA\" class=\"wp-image-165912\" style=\"width:645px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-ai-brand-assistant-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-ai-brand-assistant-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-ai-brand-assistant-min-300x283.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-ai-brand-assistant-min-168x159.png 168w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Assistente de marca com IA<\/figcaption><\/figure>\n\n\n\n<p>E, por \u00faltimo, mas n\u00e3o menos importante, o Brand24 automatiza o processo de <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise da concorr\u00eancia<\/a>.<\/p>\n\n\n\n<p>Basta configurar um projeto de monitoramento de m\u00eddia para cada um de seus concorrentes e compar\u00e1-los sem esfor\u00e7o.<\/p>\n\n\n\n<p>Isso economiza seu tempo e garante que voc\u00ea conhe\u00e7a sua posi\u00e7\u00e3o no setor. Al\u00e9m disso, caso um de seus concorrentes cres\u00e7a repentinamente, voc\u00ea poder\u00e1 reagir rapidamente e manter sua posi\u00e7\u00e3o de l\u00edder.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91215c32&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91215c32\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"588\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-competitors-comparison-min.png\" alt=\"Brand24: Compara\u00e7\u00e3o de concorrentes\" class=\"wp-image-165913\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-competitors-comparison-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-competitors-comparison-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-competitors-comparison-min-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-brand24-competitors-comparison-min-248x146.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o de concorrentes<\/figcaption><\/figure>\n\n\n\n<p>Por fim, h\u00e1 notifica\u00e7\u00f5es por e-mail que podem ser definidas nas configura\u00e7\u00f5es do projeto.&nbsp;<\/p>\n\n\n\n<p>Com eles, voc\u00ea n\u00e3o precisa verificar seu painel diariamente para obter insights sobre a marca. Voc\u00ea os recebe diretamente em seu e-mail com frequ\u00eancia personalizada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principais recursos:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoramento e an\u00e1lise do Mentions<\/strong>: Saiba cada palavra que as pessoas dizem sobre voc\u00ea on-line.<\/li>\n\n\n\n<li><strong>An\u00e1lise de sentimento<\/strong>: As pessoas falam bem de voc\u00ea ou o odeiam? \u00c9 bom que voc\u00ea saiba disso.<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o de anomalias<\/strong>: Saiba o motivo de um zumbido repentino em um clique.<\/li>\n\n\n\n<li><strong>An\u00e1lise de m\u00e9tricas<\/strong>: Obtenha um resumo de seu desempenho on-line. E se seus resultados forem \u00f3timos, voc\u00ea poder\u00e1 mostr\u00e1-los ao seu chefe e solicitar um aumento de sal\u00e1rio.&nbsp;<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es<\/strong>: Como o seu p\u00fablico est\u00e1 se sentindo? Eles expressam tristeza, admira\u00e7\u00e3o, raiva, alegria, repulsa?&nbsp;<\/li>\n\n\n\n<li><strong>An\u00e1lise de influenciadores<\/strong>: Encontre o influenciador perfeito para sua marca em segundos.<\/li>\n\n\n\n<li><strong>An\u00e1lise de t\u00f3picos<\/strong>: Saiba o que seu p\u00fablico discute e entre nos t\u00f3picos de tend\u00eancia.<\/li>\n\n\n\n<li><strong>Assistente de marca com IA<\/strong>: Pergunte qualquer coisa sobre o desempenho da sua marca ou planejamento estrat\u00e9gico, e ele lhe dir\u00e1.&nbsp;<\/li>\n\n\n\n<li><strong>An\u00e1lise da concorr\u00eancia<\/strong>: Espie seus concorrentes e ultrapasse-os antes que eles percebam.<\/li>\n\n\n\n<li><strong>Notifica\u00e7\u00f5es por e-mail<\/strong>: Saiba quando sua reputa\u00e7\u00e3o est\u00e1 em risco.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Diga adeus \u00e0s tarefas repetitivas.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zoho\">02 Zoho para tudo e qualquer coisa<\/h3>\n\n\n\n<p>O Zoho \u00e9 uma ferramenta t\u00e3o abrangente que n\u00e3o sei nem por onde come\u00e7ar.<\/p>\n\n\n\n<p>Eles oferecem v\u00e1rias ferramentas de automa\u00e7\u00e3o comercial para diferentes departamentos. <\/p>\n\n\n\n<p>O ecossistema Zoho ser\u00e1 \u00fatil para vendas, marketing, atendimento ao cliente, finan\u00e7as, recursos humanos, gerenciamento de projetos e sua empresa como um todo.<\/p>\n\n\n\n<p>Basicamente, eles t\u00eam algo para todos.<\/p>\n\n\n\n<p>Eles s\u00f3 n\u00e3o oferecem monitoramento de m\u00eddia, <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>e insights profundos com base em IA sobre seu desempenho on-line, portanto, para isso, voc\u00ea deve ficar com o Brand24. ; )<\/p>\n\n\n\n<p>Mas, al\u00e9m disso, o Zoho tem tantos recursos de automa\u00e7\u00e3o que eu poderia escrever um livro inteiro sobre ele.<\/p>\n\n\n\n<p>Portanto, vou me concentrar em seus principais produtos.<\/p>\n\n\n\n<p>Em primeiro lugar, h\u00e1 o Zoho CRM.&nbsp;<\/p>\n\n\n\n<p>\u00c9 uma ferramenta de an\u00e1lise avan\u00e7ada para rastrear as intera\u00e7\u00f5es com os clientes e organizar seus dados. Com os bancos de dados do Zoho, voc\u00ea pode acompanhar facilmente o comportamento do cliente e melhorar a efici\u00eancia operacional.<\/p>\n\n\n\n<p>Ele tamb\u00e9m oferece suporte ao gerenciamento de leads, simplificando as opera\u00e7\u00f5es comerciais e o processo de vendas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac912164e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac912164e0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-crm-min.png\" alt=\"Zoho CRM para gerenciamento de relacionamentos com clientes\" class=\"wp-image-165914\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-crm-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-crm-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-crm-min-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-crm-min-248x128.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zoho CRM para gerenciamento de relacionamentos com clientes<\/figcaption><\/figure>\n\n\n\n<p>O Zoho Desk resolve o problema da reten\u00e7\u00e3o de clientes fornecendo atendimento ao cliente 24 horas por dia, 7 dias por semana. Essa ferramenta combina intelig\u00eancia artificial e trabalho humano para resolver os problemas dos clientes.&nbsp;<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea pode reduzir os erros em seus processos comerciais e mostrar aos clientes que se preocupa com a experi\u00eancia deles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac912168f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac912168f8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-desk-min.png\" alt=\"Zoho Desk para gerenciamento da satisfa\u00e7\u00e3o do cliente\" class=\"wp-image-165915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-desk-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-desk-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-desk-min-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-desk-min-248x123.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zoho Desk para gerenciamento da satisfa\u00e7\u00e3o do cliente<\/figcaption><\/figure>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, o Zoho Books \u00e9 uma plataforma de contabilidade abrangente para empresas em crescimento.<\/p>\n\n\n\n<p>Ele o ajuda a automatizar os processos de neg\u00f3cios relacionados a transa\u00e7\u00f5es financeiras.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode agendar, planejar e automatizar pagamentos e definir alertas personalizados.<\/p>\n\n\n\n<p>Al\u00e9m disso, com essa ferramenta, voc\u00ea pode automatizar os processos de vendas gerenciando transa\u00e7\u00f5es estrangeiras e oferecendo recursos de automa\u00e7\u00e3o de c\u00e2mbio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91216d20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91216d20\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-books-min.png\" alt=\"Zoho Books para automa\u00e7\u00e3o de processos cont\u00e1beis\" class=\"wp-image-165916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-books-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-books-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-books-min-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zoho-books-min-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zoho Books para automa\u00e7\u00e3o de processos cont\u00e1beis<\/figcaption><\/figure>\n\n\n\n<p>Vejo apenas um ponto negativo no Zoho. Esse ecossistema \u00e9 t\u00e3o vasto, com tantos aplicativos para escolher, que voc\u00ea pode simplesmente perder algumas op\u00e7\u00f5es.<\/p>\n\n\n\n<p>Mas voc\u00ea sempre pode come\u00e7ar aos poucos. Definitivamente, \u00e9 melhor come\u00e7ar com uma pequena automa\u00e7\u00e3o e adicionar mais depois do que n\u00e3o automatizar seus processos de neg\u00f3cios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principais recursos:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM para gerenciamento de rela\u00e7\u00f5es com clientes&nbsp;<\/li>\n\n\n\n<li>Mail para automa\u00e7\u00e3o de e-mail<\/li>\n\n\n\n<li>Mesa para atendimento ao cliente<\/li>\n\n\n\n<li>Livros para contabilidade<\/li>\n\n\n\n<li>Pessoas para automa\u00e7\u00e3o de processos de RH<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a automa\u00e7\u00e3o de processos de neg\u00f3cios com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"zapier\">03 Zapier para automa\u00e7\u00e3o do fluxo de trabalho<\/h3>\n\n\n\n<p>O Zapier \u00e9 uma ferramenta de gerenciamento de fluxo de trabalho que o ajudar\u00e1 a automatizar tarefas repetitivas.<\/p>\n\n\n\n<p>Ele pode executar tarefas baseadas em regras, o que significa que voc\u00ea pode criar processos, e o Zapier os executar\u00e1.<\/p>\n\n\n\n<p>A ferramenta se integra a mais de 7.000 aplicativos, permitindo o gerenciamento automatizado de documentos, o gerenciamento de m\u00eddia social e a gera\u00e7\u00e3o de leads.&nbsp;<\/p>\n\n\n\n<p>Vamos dar uma olhada no processo abaixo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac912174b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac912174b0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"443\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zapier-min.png\" alt=\"Zapier para fluxos de trabalho automatizados\" class=\"wp-image-165917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zapier-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zapier-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zapier-min-300x133.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-zapier-min-248x110.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zapier para fluxos de trabalho automatizados<\/figcaption><\/figure>\n\n\n\n<p>O melhor de tudo \u00e9 que todas as etapas do processo s\u00e3o totalmente personaliz\u00e1veis, o que significa que pessoas com necessidades muito diferentes podem achar o Zapier \u00fatil.<\/p>\n\n\n\n<p>E por que voc\u00ea deve usar ferramentas de automa\u00e7\u00e3o de fluxo de trabalho?<\/p>\n\n\n\n<p>Gra\u00e7as a eles, voc\u00ea pode se concentrar em tarefas de intelig\u00eancia humana, como planejamento estrat\u00e9gico ou pensamento criativo, enquanto todas as tarefas repetitivas s\u00e3o realizadas sem a sua interven\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principais recursos:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla integra\u00e7\u00e3o<\/li>\n\n\n\n<li>Solu\u00e7\u00e3o sem c\u00f3digo<\/li>\n\n\n\n<li>L\u00f3gica condicional e automa\u00e7\u00e3o de processos com zaps de v\u00e1rias etapas<\/li>\n\n\n\n<li>Ferramentas de automa\u00e7\u00e3o de colabora\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailchimp\">04 Mailchimp para automa\u00e7\u00e3o de marketing por e-mail<\/h3>\n\n\n\n<p>O Mailchimp leva a comunica\u00e7\u00e3o com o cliente por e-mail a um novo patamar. Ele o ajuda a gerar convers\u00f5es com e-mails personalizados e f\u00e1ceis de usar, enviados para as pessoas certas no momento certo.<\/p>\n\n\n\n<p>O Mailchimp segmenta seu p\u00fablico e fornece dados detalhados sobre os clientes. Isso permite que voc\u00ea otimize seus esfor\u00e7os de e-mail para impulsionar o crescimento e as convers\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac912179ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac912179ea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-mailchimp-min.png\" alt=\"Mailchimp para automa\u00e7\u00e3o de marketing por e-mail\" class=\"wp-image-165918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-mailchimp-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-mailchimp-min-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-mailchimp-min-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-mailchimp-min-248x134.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mailchimp para automa\u00e7\u00e3o de marketing por e-mail<\/figcaption><\/figure>\n\n\n\n<p>Mas os insights sobre seus clientes e a otimiza\u00e7\u00e3o n\u00e3o s\u00e3o tudo.&nbsp;<\/p>\n\n\n\n<p>O Mailchimp tamb\u00e9m mede seu desempenho e permite que voc\u00ea saiba o quanto seus esfor\u00e7os est\u00e3o valendo a pena.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principais recursos:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agendamento de e-mails<\/li>\n\n\n\n<li>An\u00e1lise de desempenho de e-mail em tempo real<\/li>\n\n\n\n<li>Personalizar recursos de conte\u00fado<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"asana\">05 Asana para gerenciamento de projetos<\/h3>\n\n\n\n<p>Essa ferramenta de gerenciamento de projetos \u00e9 indispens\u00e1vel se voc\u00ea quiser acompanhar o progresso do trabalho da sua equipe. Voc\u00ea pode adicionar tarefas, atribu\u00ed-las a propriet\u00e1rios, definir prazos e n\u00edveis de prioridade e ver o andamento do trabalho.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac91217eea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac91217eea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-asana-min.png\" alt=\"Asana - uma ferramenta de gerenciamento de projetos\" class=\"wp-image-165919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-asana-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-asana-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-asana-min-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/06\/business-automation-software-asana-min-248x155.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Asana - uma ferramenta de gerenciamento de projetos<\/figcaption><\/figure>\n\n\n\n<p>A Asana oferece modelos prontos para uso que automatizam o processo de gerenciamento de tarefas.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, gra\u00e7as ao agendamento claro, \u00e0 atribui\u00e7\u00e3o de propriet\u00e1rios e \u00e0 prioriza\u00e7\u00e3o, todos na sua equipe sabem no que devem se concentrar.&nbsp;<\/p>\n\n\n\n<p>Isso ajuda a agilizar os processos de agendamento e conclus\u00e3o de tarefas, maximizando os resultados da sua equipe.<\/p>\n\n\n\n<p>Muitas equipes complementam o acompanhamento de projetos com ferramentas de avalia\u00e7\u00e3o adicionais. De acordo com o G2\u2019s\u00a0<a href=\"https:\/\/learn.g2.com\/best-performance-management-software\" target=\"_blank\" rel=\"noreferrer noopener\">gerenciamento de desempenho<\/a>\u00a0guia de software<strong>,<\/strong>\u00a0A defini\u00e7\u00e3o clara de metas e o rastreamento de m\u00e9tricas ajudam a sustentar os ganhos de produtividade da automa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Principais recursos:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pain\u00e9is de gerenciamento de projetos<\/li>\n\n\n\n<li>Recursos de colabora\u00e7\u00e3o<\/li>\n\n\n\n<li>Interface de arrastar e soltar f\u00e1cil de usar<\/li>\n\n\n\n<li>Ambiente altamente personaliz\u00e1vel<\/li>\n<\/ul>\n\n\n\n<p><strong>Leia mais:<\/strong> Verifique o melhor <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-analise-de-negocios\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de an\u00e1lise de neg\u00f3cios<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">Quais s\u00e3o os indicadores de um excelente software de automa\u00e7\u00e3o de processos de neg\u00f3cios?&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface amig\u00e1vel ao usu\u00e1rio<\/strong>: Uma interface bem projetada e f\u00e1cil de navegar minimizar\u00e1 o tempo de aprendizado e trar\u00e1 resultados imediatos.<\/li>\n\n\n\n<li><strong>Personaliza\u00e7\u00e3o<\/strong>: Voc\u00ea deve ser capaz de personalizar fluxos de trabalho e fun\u00e7\u00f5es de acordo com suas necessidades.<\/li>\n\n\n\n<li><strong>Ferramentas de colabora\u00e7\u00e3o<\/strong>: Sua equipe deve ser capaz de compartilhar uma conta ou projeto e colaborar.<\/li>\n\n\n\n<li><strong>Recursos de an\u00e1lise e relat\u00f3rios em tempo real<\/strong>: Para ter confian\u00e7a na automa\u00e7\u00e3o de seus processos de neg\u00f3cios, voc\u00ea precisa de processos e notifica\u00e7\u00f5es em tempo real que o alertem sobre anomalias e erros.<\/li>\n\n\n\n<li><strong>Seguran\u00e7a de dados<\/strong>: A ferramenta de automa\u00e7\u00e3o comercial deve garantir a seguran\u00e7a de seus dados.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o de intelig\u00eancia artificial e aprendizado de m\u00e1quina<\/strong>: Esse \u00e9 um \u00f3timo complemento para as ferramentas de automa\u00e7\u00e3o comercial, pois permite o desenvolvimento e o aprimoramento cont\u00ednuos do software.<\/li>\n<\/ul>\n\n\n\n<p>E adivinhe s\u00f3: o Brand24 tem todos eles! : D<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de automa\u00e7\u00e3o comercial!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=213\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o de processos de neg\u00f3cios pode levar sua empresa a um novo patamar se for implementada cuidadosamente.&nbsp;<\/p>\n\n\n\n<p>H\u00e1 muitas solu\u00e7\u00f5es dispon\u00edveis, portanto, \u00e0s vezes, a escolha pode ser dif\u00edcil. Felizmente, todas as melhores ferramentas oferecem avalia\u00e7\u00f5es gratuitas, para que voc\u00ea possa test\u00e1-las sem compromisso.&nbsp;<\/p>\n\n\n\n<p>Pessoalmente, recomendo o Brand24 para a medi\u00e7\u00e3o e o gerenciamento de seu desempenho on-line. Esse tipo de ferramenta \u00e9 indispens\u00e1vel no mundo digital de hoje.&nbsp;<\/p>\n\n\n\n<p>\u00c0s vezes, algumas cr\u00edticas ruins podem se transformar em uma grave crise de RP. E, como todos n\u00f3s sabemos, \u00e9 melhor prevenir do que remediar.&nbsp;<\/p>\n\n\n\n<p>Portanto, n\u00e3o pense mais e comece a automatizar seus processos de neg\u00f3cios com o Brand24.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O software de automa\u00e7\u00e3o comercial oferece uma vantagem competitiva em rela\u00e7\u00e3o a outros em seu nicho. Ao simplificar processos e tarefas demorados, essas ferramentas permitem que sua equipe se concentre em projetos de planejamento estrat\u00e9gico e intelig\u00eancia humana. Dessa forma, as ferramentas de automa\u00e7\u00e3o comercial contribuem para aumentar a produtividade e obter resultados mais r\u00e1pidos.&nbsp;<\/li>\n\n\n\n<li>Experimente minhas favoritas: Brand24 e Zoho! Ambas as ferramentas t\u00eam uma vers\u00e3o de avalia\u00e7\u00e3o gratuita, para que voc\u00ea possa test\u00e1-las sem compromisso.\n<ul class=\"wp-block-list\">\n<li>O Brand24 \u00e9 a melhor ferramenta de monitoramento de m\u00eddia e escuta social com tecnologia de IA. Gra\u00e7as \u00e0 intelig\u00eancia artificial, o Brand24 automatiza a medi\u00e7\u00e3o e o gerenciamento de seu desempenho on-line. Como nenhuma outra ferramenta de monitoramento de m\u00eddia, ele economiza seu tempo fornecendo insights acion\u00e1veis e alertando-o quando sua interven\u00e7\u00e3o \u00e9 necess\u00e1ria.<\/li>\n\n\n\n<li>O Zoho \u00e9 um ecossistema abrangente. Ele pode atender a v\u00e1rias necessidades de neg\u00f3cios com apenas uma solu\u00e7\u00e3o centralizada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Gostaria de poder se clonar? Embora a ci\u00eancia ainda n\u00e3o possa fazer isso, o software de automa\u00e7\u00e3o comercial pode ajud\u00e1-lo a realizar v\u00e1rias tarefas como um profissional! Descubra sua nova arma secreta.<\/p>","protected":false},"author":79,"featured_media":165901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144],"tags":[],"class_list":["post-165898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=165898"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165898\/revisions"}],"predecessor-version":[{"id":180335,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/165898\/revisions\/180335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/165901"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=165898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=165898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=165898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}