{"id":166492,"date":"2024-07-16T17:29:45","date_gmt":"2024-07-16T15:29:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166492"},"modified":"2026-04-10T12:47:08","modified_gmt":"2026-04-10T10:47:08","slug":"ferramentas-de-pesquisa-de-mercado","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/market-research-tools\/","title":{"rendered":"The 13 Best Market Research Tools to Use [2026]"},"content":{"rendered":"<p>Para que sua empresa seja bem-sucedida, os clientes devem gostar do que voc\u00ea oferece. Como descobrir do que eles gostam? As ferramentas de pesquisa de mercado o ajudar\u00e3o a fazer isso. Neste artigo, voc\u00ea conhecer\u00e1 as melhores ferramentas para tornar seu processo de pesquisa de mercado mais f\u00e1cil e eficiente. Vamos descobri-las!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Ferramentas de pesquisa de mercado<\/strong> ajudam voc\u00ea a realizar pesquisas de mercado ou a apoiar esse processo. Com essas ferramentas, voc\u00ea identificar\u00e1 rapidamente grupos-alvo e tend\u00eancias de mercado e coletar\u00e1 e analisar\u00e1 dados de clientes. Isso permitir\u00e1 que voc\u00ea entenda o que o mercado espera de seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>Est\u00e1 realizando uma pesquisa de mercado? Escolha as ferramentas aqui!<\/p>\n\n\n\n<p>Testei todas as ferramentas desta lista para que voc\u00ea n\u00e3o perca seu tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-market-research-tools\">Aqui est\u00e3o as 13 principais ferramentas de pesquisa de mercado:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" target=\"_blank\" rel=\"noopener\" title=\"Teste gratuito de 14 dias.\">Teste gratuito de 14 dias.<\/a><\/p>\n\n\n\n<p>O Brand24 \u00e9 uma poderosa ferramenta de pesquisa de mercado e <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de monitoramento de m\u00eddia<\/a>. Ele monitora a Internet em geral e descobre <a href=\"https:\/\/brand24.com\/blog\/pt\/como-descobrir-insights-sobre-o-consumidor-usando-o-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">percep\u00e7\u00f5es do consumidor<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1ef6ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1ef6ce\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/Case_Study_SPWS.png\" alt=\"O Brand24 coleta todos os mention de sua marca na Internet.\" class=\"wp-image-170102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/Case_Study_SPWS.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/Case_Study_SPWS-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/Case_Study_SPWS-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/12\/Case_Study_SPWS-248x137.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - leia o <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/swps-university\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estudo de caso<\/a>.<\/p>\n\n\n\n<p>Algu\u00e9m escreveu algo sobre sua marca, produto ou servi\u00e7o? Gra\u00e7as ao Brand24, voc\u00ea fica sabendo imediatamente.<\/p>\n\n\n\n<p>Ele captura as opini\u00f5es das pessoas sobre literalmente tudo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social como Instagram, Facebook, TikTok, X (Twitter), LinkedIn<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>F\u00f3runs e sites de avalia\u00e7\u00e3o<\/li>\n\n\n\n<li>Not\u00edcias e outros sites<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>E muitos outros!<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea obt\u00e9m informa\u00e7\u00f5es sobre o que os clientes pensam de voc\u00ea e quais s\u00e3o suas expectativas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente a melhor ferramenta de pesquisa de mercado gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Os mentions coletados de sua marca, produto ou servi\u00e7o mostram as necessidades e os problemas de seus clientes.<\/p>\n\n\n\n<p>Eles geralmente expressam insatisfa\u00e7\u00e3o, como qualidade ruim do produto, atendimento ruim ao cliente, atrasos na entrega ou outras experi\u00eancias.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1eff0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1eff0d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-1.png\" alt=\"mention negativo sobre a FedeEx no X (Twitter) detectado pelo Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-166505\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-1.png 1014w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-1-300x75.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-1-248x62.png 248w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negativo mention sobre a FedEx no X (Twitter) detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 monitora a situa\u00e7\u00e3o em tempo real, para que voc\u00ea possa detectar pontos problem\u00e1ticos, reagir rapidamente e aprimorar seus produtos ou servi\u00e7os.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f033f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f033f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"252\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24.png\" alt=\"mention negativo sobre a FedeEx no X (Twitter) detectado pelo Brand24, a melhor ferramenta de pesquisa de mercado com IA\" class=\"wp-image-166504\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negativo mention sobre a CeraVe no X (Twitter) detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea deve usar o <strong><a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca com IA\">Assistente de marca com IA<\/a><\/strong>que funciona exatamente como o ChatGPT. Voc\u00ea pode perguntar literalmente qualquer coisa ao Brand Assistant.<\/p>\n\n\n\n<p>Vamos verificar isso usando a FedEx como exemplo e perguntar, <strong>Quais s\u00e3o as cr\u00edticas negativas sobre a FedEx?<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f075d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f075d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"719\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-5.png\" alt=\"AI Brand Assistant no Brand24, a melhor ferramenta de pesquisa de mercado\" class=\"wp-image-166512\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-5.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-5-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-5-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-5-221x159.png 221w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca de IA no Brand24<\/figcaption><\/figure>\n\n\n\n<p>O Brand Assistant resume todos os pontos negativos do mention e os apresenta a voc\u00ea de forma compreens\u00edvel.<\/p>\n\n\n\n<p>Com base nisso, voc\u00ea saber\u00e1 o que sua empresa precisa melhorar. Voc\u00ea tamb\u00e9m pode perguntar ao Brand Assistant sobre recomenda\u00e7\u00f5es espec\u00edficas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f0b67&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f0b67\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-6.png\" alt=\"Assistente de marca de IA no Brand24\" class=\"wp-image-166513\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-6.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-6-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-6-248x155.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca de IA no Brand24<\/figcaption><\/figure>\n\n\n\n<p>Para sua informa\u00e7\u00e3o, a FedEx recebeu <strong>mais de 51.000 mentions<\/strong> em apenas <strong>um m\u00eas<\/strong>, dos quais <strong>mais de 15.000 foram negativos<\/strong>!<\/p>\n\n\n\n<p>Imagine analis\u00e1-los voc\u00ea mesmo - imposs\u00edvel!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Quer entender rapidamente as necessidades de seus clientes? Experimente o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"realizar an\u00e1lise da concorr\u00eancia\">realizar an\u00e1lise da concorr\u00eancia<\/a> com essa ferramenta de pesquisa de mercado!<\/p>\n\n\n\n<p>Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie um projeto para monitorar palavras-chave relacionadas ao seu setor para identificar sua concorr\u00eancia real<\/li>\n\n\n\n<li>Al\u00e9m disso, use o assistente de marca e pergunte, <strong>\"Quais s\u00e3o os principais concorrentes em <\/strong><strong><em>o mercado (aqui, especifique qual mercado)?<\/em><\/strong><strong>\u201c<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f12bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f12bd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-7.png\" alt=\"Assistente de marca de IA no Brand24, a melhor ferramenta de monitoramento de m\u00eddia de IA\" class=\"wp-image-166514\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-7-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-7-300x207.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-7-231x159.png 231w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Assistente de marca de IA no Brand24<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, os tr\u00eas concorrentes mais importantes da FedEx s\u00e3o a UPS, a DHL e a Amazon Logistics.<\/p>\n\n\n\n<p>Depois de saber quem s\u00e3o seus concorrentes, crie um projeto no Brand24 com seus nomes ou produtos. Isso fornecer\u00e1 informa\u00e7\u00f5es que podem ajud\u00e1-lo a atender \u00e0s necessidades do mercado que seus concorrentes n\u00e3o perceberam.<\/p>\n\n\n\n<p>Voc\u00ea pode at\u00e9 mesmo se comparar com seus maiores inimigos gra\u00e7as ao <strong>Compara\u00e7\u00e3o<\/strong> caracter\u00edstica:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f16e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f16e4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-4.png\" alt=\"Vis\u00e3o geral comparativa da FedEx e da DHL fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia\" class=\"wp-image-166509\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-4.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-4-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-4-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-4-248x148.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral da compara\u00e7\u00e3o entre FedEx e DHL fornecida pelo Brand24<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m o ajuda a identificar tend\u00eancias em seu setor!<\/p>\n\n\n\n<p>Gra\u00e7as ao <strong>An\u00e1lise de t\u00f3picos<\/strong> voc\u00ea pode descobri-los rapidamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f1af8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f1af8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-3.png\" alt=\"An\u00e1lise de t\u00f3pico da FedEx fornecida pela Brand24, a melhor ferramenta de monitoramento de m\u00eddia\" class=\"wp-image-166508\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-3.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-3-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-3-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-brand24-3-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do t\u00f3pico da FedEx fornecido pelo Brand24<\/figcaption><\/figure>\n\n\n\n<p>Isso permitir\u00e1 que voc\u00ea se mantenha informado e adapte rapidamente a sua oferta \u00e0s demandas atuais dos consumidores, especialmente porque as tend\u00eancias do mercado surgem rapidamente.<\/p>\n\n\n\n<p>Voc\u00ea sempre estar\u00e1 um passo \u00e0 frente de seus concorrentes!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es sobre o consumidor<\/li>\n\n\n\n<li>Assistente de marca com IA (mais inteligente que o ChatGPT)<\/li>\n\n\n\n<li>Muitos recursos de IA, como an\u00e1lise de t\u00f3picos, an\u00e1lise de sentimentos, insights de IA, an\u00e1lise de m\u00e9tricas<\/li>\n\n\n\n<li>An\u00e1lise de dados em tempo real<\/li>\n\n\n\n<li>Pain\u00e9is interativos<\/li>\n\n\n\n<li>Visualiza\u00e7\u00e3o de dados de alta qualidade<\/li>\n\n\n\n<li>Entrega seus relat\u00f3rios de pesquisa de mercado<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Fa\u00e7a an\u00e1lises competitivas com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"startquestion\"><strong>02 Pergunta inicial<\/strong><\/h3>\n\n\n\n<p>A Startquestion \u00e9 uma ferramenta de cria\u00e7\u00e3o de pesquisas on-line. Ela permite que voc\u00ea crie facilmente diferentes tipos de pesquisas para reunir <a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/pesquisa-de-mercado\/\" target=\"_blank\" rel=\"noopener\" title=\"\">pesquisa de mercado<\/a> dados!<\/p>\n\n\n\n<p>As respostas coletadas pela Startquestion fornecer\u00e3o dados confi\u00e1veis do seu p\u00fablico-alvo sobre o que voc\u00ea quiser, quer sua empresa j\u00e1 esteja no mercado ou esteja apenas entrando nele.<\/p>\n\n\n\n<p>Ele oferece modelos prontos para uso, incluindo diferentes perguntas (m\u00faltipla escolha, abertas, escalas de avalia\u00e7\u00e3o, matrizes etc.). Voc\u00ea pode personaliz\u00e1-los de acordo com suas necessidades.<\/p>\n\n\n\n<p>Al\u00e9m disso, a Startquestion \u00e9 alimentada por IA!<\/p>\n\n\n\n<p>Se a cria\u00e7\u00e3o de um question\u00e1rio de pesquisa de mercado parecer um grande desafio, ele o preparar\u00e1 para voc\u00ea. Voc\u00ea s\u00f3 precisa especificar o objetivo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f230d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f230d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"652\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1.png\" alt=\"Question\u00e1rio gerado pelo AI Survey Creator na Startquestion\" class=\"wp-image-166517\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1.png 661w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1-300x296.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-1-161x159.png 161w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Question\u00e1rio gerado pelo AI Survey Creator na Startquestion<\/figcaption><\/figure>\n\n\n\n<p>Quais s\u00e3o as desvantagens dessa ferramenta? Ela n\u00e3o tira conclus\u00f5es das an\u00e1lises.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criador de pesquisas com IA<\/li>\n\n\n\n<li>An\u00e1lise de dados e relat\u00f3rios em tempo real<\/li>\n\n\n\n<li>Modelos prontos para uso<\/li>\n\n\n\n<li>Pesquisas personalizadas, incluindo seu logotipo, cores e fontes personalizadas<\/li>\n\n\n\n<li>Diferentes tipos de perguntas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f27a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f27a3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion.png\" alt=\"Painel de controle da pergunta inicial\" class=\"wp-image-166516\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion.png 890w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-startquestion-248x139.png 248w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da pergunta inicial<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveymonkey\"><strong>03 SurveyMonkey<\/strong><\/h3>\n\n\n\n<p>A SurveyMonkey \u00e9 outra ferramenta de pesquisa de mercado para criar, lan\u00e7ar e analisar pesquisas. \u00c9 provavelmente a minha favorita entre as ferramentas de pesquisa.<\/p>\n\n\n\n<p>A IA \u00e9 amplamente compat\u00edvel com ele. Assim, ele oferece muitos recursos avan\u00e7ados.<\/p>\n\n\n\n<p>No entanto, criar pesquisas \u00e9 muito f\u00e1cil com a SurveyMonkey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ele oferece uma variedade de modelos predefinidos que voc\u00ea pode personalizar<\/li>\n\n\n\n<li>\u00c9 poss\u00edvel criar pesquisas do zero<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, as pesquisas podem ser facilmente integradas a diferentes sistemas.<\/p>\n\n\n\n<p>O SurveyMonkey \u00e9 gratuito, mas somente se voc\u00ea quiser fazer no m\u00e1ximo 10 perguntas e ter uma pequena amostra representativa. \u00c9 necess\u00e1rio pagar para criar question\u00e1rios complexos de pesquisa de mercado e usar todos os recursos avan\u00e7ados.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muitos recursos com tecnologia de IA<\/li>\n\n\n\n<li>Pesquisas multil\u00edngues<\/li>\n\n\n\n<li>Modelos de pesquisa pr\u00e9-criados<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o automatizada de dados de pesquisa<\/li>\n\n\n\n<li>Relat\u00f3rios personalizados<\/li>\n\n\n\n<li>F\u00e1cil de usar<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f2d47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f2d47\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"613\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-surveymonkey.png\" alt=\"Painel de controle do SurveyMonkey\" class=\"wp-image-166506\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-surveymonkey.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-surveymonkey-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-surveymonkey-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-surveymonkey-248x152.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do SurveyMonkey<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Realize pesquisas com consumidores para orientar suas decis\u00f5es de neg\u00f3cios!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"typeform\"><strong>04 Typeform<\/strong><\/h3>\n\n\n\n<p>O Typeform \u00e9 outra ferramenta de pesquisa de mercado para criar formul\u00e1rios e pesquisas.<\/p>\n\n\n\n<p>O que torna o Typeform \u00fanico?<\/p>\n\n\n\n<p>Ele oferece excelentes possibilidades em rela\u00e7\u00e3o ao aspecto visual de suas pesquisas!<\/p>\n\n\n\n<p>Voc\u00ea pode personalizar TUDO, de logotipos a cores.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode criar seu kit de marca. Dessa forma, todos podem criar facilmente formul\u00e1rios consistentes com sua marca.<\/p>\n\n\n\n<p>Quando o design \u00e9 agrad\u00e1vel, \u00e9 mais prov\u00e1vel que as pessoas respondam. Portanto, h\u00e1 uma grande probabilidade de que voc\u00ea obtenha mais dados e insights mais profundos.<\/p>\n\n\n\n<p>O Typeform \u00e9 ideal se sua empresa for B2B ou B2C.<\/p>\n\n\n\n<p>\u00c9 uma despesa consider\u00e1vel se voc\u00ea quiser ter essa ferramenta em sua empresa.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas visualmente cativantes<\/li>\n\n\n\n<li>Modelos prontos para uso<\/li>\n\n\n\n<li>Alto n\u00edvel de personaliza\u00e7\u00e3o e branding<\/li>\n\n\n\n<li>Kit da marca<\/li>\n\n\n\n<li>Conex\u00e3o com v\u00e1rios aplicativos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f38f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f38f5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform.png\" alt=\"Painel de controle do Typeform\" class=\"wp-image-166511\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform-300x167.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-typeform-248x138.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Typeform<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"make-my-persona\"><strong>05 Make My Persona<\/strong><\/h3>\n\n\n\n<p>O Make My Persona da Hubsport \u00e9 uma das ferramentas de pesquisa de mercado para criar <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-buyer-persona\/\" target=\"_blank\" rel=\"noopener\" title=\"\">personas do comprador<\/a>.<\/p>\n\n\n\n<p>Esse criador de personas o ajudar\u00e1 a entender melhor seus clientes, usu\u00e1rios e compradores.<\/p>\n\n\n\n<p>Infelizmente, ele \u00e9 voltado especificamente para personas de compradores B2B. Portanto, eu n\u00e3o o recomendaria para B2C.<\/p>\n\n\n\n<p>Por que gosto tanto do Make My Persona?<\/p>\n\n\n\n<p>Porque \u00e9 uma ferramenta gratuita, mas suficiente!<\/p>\n\n\n\n<p>Todo o processo de cria\u00e7\u00e3o de uma persona \u00e9 incrivelmente simples. Voc\u00ea n\u00e3o precisa se preocupar com o formato e o design do modelo; voc\u00ea insere as informa\u00e7\u00f5es relevantes sobre sua persona, como nome, idade, forma\u00e7\u00e3o, cargo etc.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f1f3e09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f1f3e09\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-3.png\" alt=\"Modelo de persona fornecido por Make My Persona\" class=\"wp-image-166531\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-3.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-3-300x309.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-3-155x159.png 155w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Modelo de persona fornecido por Make My Persona<\/figcaption><\/figure>\n\n\n\n<p>Quais s\u00e3o as desvantagens dessa ferramenta? N\u00e3o \u00e9 poss\u00edvel editar o modelo, portanto, \u00e9 imposs\u00edvel manter a consist\u00eancia com sua marca.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea tem uma op\u00e7\u00e3o limitada de avatares, e eles podem parecer muito infantis.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orienta\u00e7\u00e3o passo a passo<\/li>\n\n\n\n<li>Detalhes abrangentes da persona<\/li>\n\n\n\n<li>Op\u00e7\u00e3o de exporta\u00e7\u00e3o e compartilhamento<\/li>\n\n\n\n<li>F\u00e1cil de usar<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2000ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2000ab\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"403\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-1.png\" alt=\"Criar painel de controle do My Persona\" class=\"wp-image-166519\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-1-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-make-my-persona-1-248x100.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Criar painel de controle do My Persona<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Pronto para pesquisar seu mercado?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"uxpressia\"><strong>06 UXPressia<\/strong><\/h3>\n\n\n\n<p>A UXPressia oferece seu pr\u00f3prio Criador de Personas Online. Esse criador \u00e9 muito vers\u00e1til; voc\u00ea pode criar qualquer persona, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalidade de marketing<\/li>\n\n\n\n<li>Comprador B2B e B2C<\/li>\n\n\n\n<li>Persona do funcion\u00e1rio<\/li>\n\n\n\n<li>Persona do usu\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p>O processo de cria\u00e7\u00e3o \u00e9 realmente f\u00e1cil; ele se baseia em IA. Voc\u00ea s\u00f3 insere os dados de entrada, e a IA cuida do resto.<\/p>\n\n\n\n<p>O UXPressia at\u00e9 mesmo criar\u00e1 um avatar realista para voc\u00ea!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f20082b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f20082b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-1.png\" alt=\"Modelo de persona da UXPressia\" class=\"wp-image-166532\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-1.png 509w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-1-300x472.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-1-101x159.png 101w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Modelo de persona da UXPressia<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, \u00e9 poss\u00edvel trabalhar com seus colegas de equipe e outras pessoas em uma \u00fanica persona! Voc\u00ea pode postar notas de texto e voz, iniciar discuss\u00f5es ou adicionar adesivos.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tiver criado personas para sua empresa, poder\u00e1 compar\u00e1-las na ferramenta.<\/p>\n\n\n\n<p>O UXPressia oferece muitas possibilidades, n\u00e3o apenas a cria\u00e7\u00e3o de personas. Os maiores participantes do mercado usam essa ferramenta, portanto, eu recomendaria outra ferramenta como a primeira op\u00e7\u00e3o para pequenas e m\u00e9dias empresas.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o r\u00e1pida<\/li>\n\n\n\n<li>Dados detalhados, como detalhes do setor e personalizados<\/li>\n\n\n\n<li>Pesquisa demogr\u00e1fica<\/li>\n\n\n\n<li>Biblioteca de modelos<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o de personas<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de avatar com tecnologia de IA<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f200ddb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f200ddb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"430\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia.png\" alt=\"Painel de controle do UXPressia\" class=\"wp-image-166529\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-uxpressia-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do UXPressia<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-trends\"><strong>07 Google Trends<\/strong><\/h3>\n\n\n\n<p>Acho que todos n\u00f3s conhecemos o Google Trends. Ele informa a popularidade de uma determinada palavra-chave e \u00e9 um \u00f3timo ponto de partida para pesquisas de mercado!<\/p>\n\n\n\n<p>\u00c9 uma das ferramentas de pesquisa de mercado totalmente gratuita.<\/p>\n\n\n\n<p>Com o Google Trends, voc\u00ea obt\u00e9m insights valiosos gratuitamente!<\/p>\n\n\n\n<p>Voc\u00ea pode ver como o interesse em sua empresa, produtos ou servi\u00e7os muda ao longo do tempo e em diferentes regi\u00f5es.<\/p>\n\n\n\n<p>Ao analisar as tend\u00eancias de pesquisa no Google, voc\u00ea pode identificar rapidamente as tend\u00eancias e monitorar o interesse do consumidor em seu setor.<\/p>\n\n\n\n<p>E voc\u00ea pode realizar pesquisas comparativas de palavras-chave!<\/p>\n\n\n\n<p>O pr\u00f3prio Google Trends tamb\u00e9m fornece as tend\u00eancias mais populares no momento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f201434&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f201434\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"431\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-1.png\" alt=\"Guia Tend\u00eancias atuais no Google Trends\" class=\"wp-image-166536\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-1-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-1-248x107.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Tend\u00eancias atuais no Google Trends<\/figcaption><\/figure>\n\n\n\n<p>O que sinto falta nessa ferramenta \u00e9 o contexto do motivo pelo qual um determinado t\u00f3pico \u00e9 popular.<\/p>\n\n\n\n<p>Mas o que fazer? Voc\u00ea n\u00e3o pode ter tudo.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es sobre o volume de pesquisa<\/li>\n\n\n\n<li>Acesso a dados em tempo real e a dados hist\u00f3ricos<\/li>\n\n\n\n<li>Pesquisas de tend\u00eancias<\/li>\n\n\n\n<li>Pesquisa e compara\u00e7\u00e3o de palavras-chave<\/li>\n\n\n\n<li>Dados geogr\u00e1ficos<\/li>\n\n\n\n<li>Pain\u00e9is interativos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f201a4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f201a4b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends.png\" alt=\"Painel de controle do Google Trends\" class=\"wp-image-166502\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-google-trends-248x104.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Google Trends<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Realize pesquisas de mercado como um profissional!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"answer-the-public\"><strong>08 Atender o p\u00fablico<\/strong><\/h3>\n\n\n\n<p>O Answer the Public \u00e9 outra ferramenta de pesquisa de mercado para descobrir sobre o que as pessoas est\u00e3o perguntando. Que legal!<\/p>\n\n\n\n<p>Ele fornece conjuntos de dados n\u00e3o apenas de pesquisas do Google, mas tamb\u00e9m de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bing<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Amazon<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 muito \u00fatil na cria\u00e7\u00e3o de estrat\u00e9gias de marketing.<\/p>\n\n\n\n<p>Os dados da pesquisa s\u00e3o apresentados na forma de recursos visuais interativos f\u00e1ceis de entender.<\/p>\n\n\n\n<p>O mais legal \u00e9 que voc\u00ea pode fazer tr\u00eas pesquisas por dia com essa ferramenta gratuitamente.<\/p>\n\n\n\n<p>Obviamente, mais pesquisas e recursos avan\u00e7ados s\u00e3o cobrados.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume de pesquisa<\/li>\n\n\n\n<li>Custo por clique<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o de pesquisas<\/li>\n\n\n\n<li>Dados visuais<\/li>\n\n\n\n<li>Pesquisas em ordem alfab\u00e9tica<\/li>\n\n\n\n<li>Interface amig\u00e1vel para o usu\u00e1rio<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2022bd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2022bd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"413\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-answer-the-public.png\" alt=\"Responda ao painel de controle p\u00fablico\" class=\"wp-image-166499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-answer-the-public.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-answer-the-public-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-answer-the-public-300x124.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-answer-the-public-248x102.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Responda ao painel de controle p\u00fablico<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tableau\"><strong>09 Tableau<\/strong><\/h3>\n\n\n\n<p>O Tableau \u00e9 um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-business-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de intelig\u00eancia de neg\u00f3cios<\/a> para visualiza\u00e7\u00e3o de dados.<\/p>\n\n\n\n<p>Muito \u00fatil em pesquisas de mercado! Ele transforma dados brutos; voc\u00ea pode visualizar bem os dados do seu estudo e conectar v\u00e1rias fontes.<\/p>\n\n\n\n<p>\u00c9 especialmente \u00fatil ao realizar uma ampla pesquisa de mercado e apresentar os dados a partes externas.<\/p>\n\n\n\n<p>Essa ferramenta \u00e9 bastante cara, portanto, pense duas vezes antes de compr\u00e1-la! Mas n\u00e3o se preocupe - voc\u00ea sempre pode experiment\u00e1-la gratuitamente.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualiza\u00e7\u00f5es de dados de alta qualidade<\/li>\n\n\n\n<li>Conex\u00e3o com v\u00e1rias fontes<\/li>\n\n\n\n<li>Pain\u00e9is interativos e compartilh\u00e1veis<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2027c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2027c1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-tableau.png\" alt=\"Painel do Tableau\" class=\"wp-image-166498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-tableau.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-tableau-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-tableau-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-tableau-248x148.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Tableau<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Quer explorar seu mercado-alvo? Experimente a melhor ferramenta gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"census-bureau\"><strong>10 Escrit\u00f3rio do Censo<\/strong><\/h3>\n\n\n\n<p>O Census Bureau \u00e9 uma ag\u00eancia do governo dos EUA. Seu objetivo \u00e9 coletar dados sobre a popula\u00e7\u00e3o e a economia dos EUA.<\/p>\n\n\n\n<p>Voc\u00ea acessa a p\u00e1gina da Web deles e tem acesso a milhares de informa\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tabelas de dados<\/li>\n\n\n\n<li>Mapas de dados<\/li>\n\n\n\n<li>Documentos t\u00e9cnicos<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<p>Duvido que voc\u00ea possa realizar pesquisas t\u00e3o precisas quanto as realizadas pelo Census Bureau.<\/p>\n\n\n\n<p>\u00c9 um recurso gratuito que fornece dados abrangentes!<\/p>\n\n\n\n<p>Portanto, use os dados do Censo e os relat\u00f3rios do setor o m\u00e1ximo que puder!<\/p>\n\n\n\n<p>H\u00e1 muitas informa\u00e7\u00f5es \u00fateis que voc\u00ea pode usar em seu neg\u00f3cio.<\/p>\n\n\n\n<p>A \u00fanica desvantagem \u00e9 que os dados se aplicam apenas aos Estados Unidos. Portanto, se esse pa\u00eds n\u00e3o for um de seus mercados-alvo, voc\u00ea n\u00e3o ter\u00e1 nada a procurar nele.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados do consumidor<\/li>\n\n\n\n<li>Dados detalhados e de alta qualidade<\/li>\n\n\n\n<li>Mecanismo de pesquisa avan\u00e7ada<\/li>\n\n\n\n<li>An\u00e1lise do setor<\/li>\n\n\n\n<li>An\u00e1lise regional<\/li>\n\n\n\n<li>Relat\u00f3rios e resumos sobre v\u00e1rios t\u00f3picos contendo insights valiosos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f203052&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f203052\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-census-bureau.png\" alt=\"Site do Census Bureau\" class=\"wp-image-166528\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-census-bureau.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-census-bureau-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-census-bureau-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-census-bureau-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Site do Census Bureau<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"statista\"><strong>11 Statista<\/strong><\/h3>\n\n\n\n<p>O Statista \u00e9 uma ferramenta de pesquisa de mercado que coleta dados mundiais sobre v\u00e1rios t\u00f3picos de fontes confi\u00e1veis. \u00c9 um agregador de dados.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o conseguir encontrar alguns dados, provavelmente os encontrar\u00e1 no Statista.<\/p>\n\n\n\n<p>Embora muitos dos conjuntos de dados sejam muito complexos, o Statista sempre apresenta visualiza\u00e7\u00f5es bem feitas junto com os dados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2034c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2034c3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"658\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-1.png\" alt=\"Dados apresentados no Statista\" class=\"wp-image-166534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-1-300x197.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-1-242x159.png 242w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apresenta\u00e7\u00e3o de dados no Statista<\/figcaption><\/figure>\n\n\n\n<p>Ele fornece dados de mercado, de empresas e de consumidores.<\/p>\n\n\n\n<p>\u00c9 importante ressaltar que todos eles s\u00e3o mantidos atualizados e, se poss\u00edvel, h\u00e1 previs\u00f5es.<\/p>\n\n\n\n<p>Embora o Statista n\u00e3o realize pesquisas, ele tem seus pr\u00f3prios especialistas que inspecionam tudo e procuram lacunas.<\/p>\n\n\n\n<p>O lado negativo? Acesso limitado. Acesso total somente se voc\u00ea pagar alguns milhares de d\u00f3lares.<\/p>\n\n\n\n<p>O pre\u00e7o \u00e9 t\u00e3o alto porque \u00e9, sem d\u00favida, um suporte insubstitu\u00edvel para sua pesquisa, a fim de obter insights sobre o consumidor.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla gama de dados<\/li>\n\n\n\n<li>Dados de fontes confi\u00e1veis<\/li>\n\n\n\n<li>Infogr\u00e1ficos, tabelas, quadros e gr\u00e1ficos personaliz\u00e1veis<\/li>\n\n\n\n<li>Tend\u00eancias do setor em relat\u00f3rios<\/li>\n\n\n\n<li>Previs\u00f5es de mercado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2039f9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2039f9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista.png\" alt=\"Site do Statista\" class=\"wp-image-166500\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-statista-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Site do Statista<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente uma das ferramentas de pesquisa de mercado totalmente gr\u00e1tis!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pew-research-center\"><strong>12 Pew Research Center<\/strong><\/h3>\n\n\n\n<p>O Pew Research Center \u00e9 uma organiza\u00e7\u00e3o sem fins lucrativos que realiza pesquisas de mercado e an\u00e1lise de dados. Ele estuda v\u00e1rios t\u00f3picos, incluindo uso de m\u00eddia social, IoT e privacidade on-line.<\/p>\n\n\n\n<p>Essa ferramenta \u00e9 uma das melhores ferramentas de pesquisa de mercado para fornecer dados sobre seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Embora a maior parte dos estudos do Pew Research Centre se concentre nos EUA, ele tamb\u00e9m realiza pesquisas em outros pa\u00edses.<\/p>\n\n\n\n<p>\u00c9 uma ferramenta gratuita - n\u00e3o custa NADA usar os dados fornecidos pelo Pew Research Centre!<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampla gama de dados<\/li>\n\n\n\n<li>Tend\u00eancias e percep\u00e7\u00f5es do setor<\/li>\n\n\n\n<li>Pesquisa de opini\u00e3o p\u00fablica<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f204188&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f204188\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-pew-research-center.png\" alt=\"Site do Pew Research Center\" class=\"wp-image-166526\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-pew-research-center.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-pew-research-center-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-pew-research-center-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-pew-research-center-248x103.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Site do Pew Research Center<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"g2\"><strong>13 G2<\/strong><\/h3>\n\n\n\n<p>O G2 \u00e9 uma plataforma para avalia\u00e7\u00f5es de usu\u00e1rios e classifica\u00e7\u00f5es de produtos de software. \u00c9 \u00fatil para a pesquisa de mercado se voc\u00ea trabalha no mundo do software.<\/p>\n\n\n\n<p>Voc\u00ea pode obter insights confi\u00e1veis com base nas experi\u00eancias de usu\u00e1rios reais.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode verificar o que os clientes est\u00e3o dizendo sobre os produtos e servi\u00e7os de nossos concorrentes.<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que voc\u00ea n\u00e3o precisa de uma conta para ver as avalia\u00e7\u00f5es publicadas l\u00e1. Mas voc\u00ea precisa ter uma conta para fazer as avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avalia\u00e7\u00f5es verificadas<\/li>\n\n\n\n<li>Categorias de classifica\u00e7\u00e3o<\/li>\n\n\n\n<li>Atualiza\u00e7\u00f5es de dados<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o de produtos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2046a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2046a1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-g2.png\" alt=\"Site do G2\" class=\"wp-image-166525\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-g2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-g2-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-g2-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-g2-248x104.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Site do G2<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a usar ferramentas de pesquisa de mercado!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-most\">Quais s\u00e3o os recursos mais importantes de uma \u00f3tima ferramenta de pesquisa de mercado?<\/h2>\n\n\n\n<p>Minha lista das melhores ferramentas poderia continuar indefinidamente; existem muitas ferramentas excelentes de pesquisa de mercado.<\/p>\n\n\n\n<p>Tenho certeza de que voc\u00ea tamb\u00e9m encontrar\u00e1 outros.<\/p>\n\n\n\n<p>Ent\u00e3o, quais ferramentas escolher? Como verificar inicialmente se a ferramenta fornecida \u00e9 a melhor?<\/p>\n\n\n\n<p>Para que voc\u00ea possa verificar e escolher a melhor, a ferramenta deve oferecer os cinco recursos a seguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dados confi\u00e1veis e em tempo real: <\/strong>Independentemente do tipo, as ferramentas de pesquisa de mercado devem ser capazes de fornecer dados atualizados em tempo real e de fontes confi\u00e1veis. O acesso a essas informa\u00e7\u00f5es \u00e9 necess\u00e1rio para uma pesquisa de mercado eficaz.<\/li>\n\n\n\n<li><strong>Recursos de IA: <\/strong>A IA melhora a funcionalidade das ferramentas de pesquisa de mercado. A IA automatiza muitas tarefas, economizando seu tempo. Quanto mais fun\u00e7\u00f5es de IA, mais f\u00e1cil ser\u00e1 a pesquisa de mercado. A ferramenta depende muito da IA? Melhor para voc\u00ea!<\/li>\n\n\n\n<li><strong>Visualiza\u00e7\u00f5es de dados:<\/strong> Quem se importa com a coleta de dados se ningu\u00e9m sabe do que se trata? As visualiza\u00e7\u00f5es interativas apresentam os dados de forma atraente, facilitando a compreens\u00e3o e a conclus\u00e3o mais r\u00e1pida.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios: <\/strong>A melhor ferramenta de pesquisa de mercado deve gerar relat\u00f3rios, mas que possam ser facilmente personalizados. Voc\u00ea deve poder adicionar elementos da identidade de sua marca, como um logotipo e cores espec\u00edficas. Os relat\u00f3rios s\u00e3o essenciais porque permitem que voc\u00ea apresente os dados a quem desejar, para que voc\u00ea n\u00e3o precise se aprofundar no painel. Os relat\u00f3rios fornecidos pela Statista e por outras fontes de dados tamb\u00e9m s\u00e3o importantes; eles mostram novas tend\u00eancias no mercado. Vale a pena acompanh\u00e1-los.<\/li>\n\n\n\n<li><strong>Pain\u00e9is interativos:<\/strong> Esse \u00e9 outro recurso importante. Eles tornam a leitura de dados mais f\u00e1cil e r\u00e1pida e, gra\u00e7as aos filtros, podem ser facilmente adaptados \u00e0s necessidades de cada usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-tools\">Quais s\u00e3o as ferramentas de pesquisa de mercado?<\/h2>\n\n\n\n<p>Como voc\u00ea deve ter percebido depois de ler este artigo, existem v\u00e1rias ferramentas de pesquisa de mercado.<\/p>\n\n\n\n<p>A pesquisa de mercado \u00e9 um processo complexo, portanto, as ferramentas diferem em seu uso pretendido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> - o melhor para monitoramento de m\u00eddia, an\u00e1lise de concorrentes e pesquisa de tend\u00eancias<\/li>\n\n\n\n<li><strong>Pergunta inicial<\/strong> - o melhor para a cria\u00e7\u00e3o r\u00e1pida de pesquisas<\/li>\n\n\n\n<li><strong>SurveyMonkey<\/strong> - o melhor para a cria\u00e7\u00e3o de pesquisas com IA<\/li>\n\n\n\n<li><strong>Typeform<\/strong> - o melhor para criar pesquisas visualmente atraentes<\/li>\n\n\n\n<li><strong>Criar minha persona <\/strong>- o melhor para criar personas B2B<\/li>\n\n\n\n<li><strong>UXPressia<\/strong> - o melhor para criar personas B2B\/B2C<\/li>\n\n\n\n<li><strong>Google Trends<\/strong> - o melhor para identificar tend\u00eancias<\/li>\n\n\n\n<li><strong>Atender o p\u00fablico<\/strong> - o melhor para escuta de pesquisa<\/li>\n\n\n\n<li><strong>Tableau<\/strong> - o melhor para visualiza\u00e7\u00e3o de dados de pesquisa de mercado<\/li>\n\n\n\n<li><strong>Escrit\u00f3rio do Censo<\/strong> - o melhor para entender o p\u00fablico-alvo nos EUA.<\/li>\n\n\n\n<li><strong>Statista<\/strong> - o melhor para obter estat\u00edsticas globais r\u00e1pidas sobre uma ampla gama de t\u00f3picos<\/li>\n\n\n\n<li><strong>Centro de Pesquisas Pew<\/strong> - o melhor para obter dados sobre o p\u00fablico-alvo<\/li>\n\n\n\n<li><strong>G2<\/strong> - o melhor para verificar o que o p\u00fablico-alvo diz sobre produtos de software<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a usar ferramentas de pesquisa de mercado - experimente uma delas!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the\">Quais s\u00e3o as ferramentas gratuitas de pesquisa de mercado?<\/h2>\n\n\n\n<p>O pre\u00e7o n\u00e3o deve ser o principal determinante do uso (ou n\u00e3o) de uma ferramenta. No entanto, sei como \u00e9 na pr\u00e1tica.<\/p>\n\n\n\n<p>Ent\u00e3o, quais das melhores ferramentas s\u00e3o gratuitas?<\/p>\n\n\n\n<p>A maioria oferece uma avalia\u00e7\u00e3o gratuita ou um plano b\u00e1sico gratuito, e alguns s\u00e3o COMPLETAMENTE GRATUITOS. D\u00ea uma olhada nas listas abaixo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas gratuitas de pesquisa de mercado:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar minha persona<\/li>\n\n\n\n<li>Google Trends<\/li>\n\n\n\n<li>Escrit\u00f3rio do Censo<\/li>\n\n\n\n<li>Centro de Pesquisas Pew<\/li>\n\n\n\n<li>G2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas de pesquisa de mercado que oferecem planos gratuitos com algumas limita\u00e7\u00f5es:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pergunta inicial<\/li>\n\n\n\n<li>SurveyMonkey<\/li>\n\n\n\n<li>Typeform<\/li>\n\n\n\n<li>UXPressia<\/li>\n\n\n\n<li>Atender o p\u00fablico<\/li>\n\n\n\n<li>Statista<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas de pesquisa de mercado que oferecem apenas uma avalia\u00e7\u00e3o gratuita:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand24<\/li>\n\n\n\n<li>Tableau<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quando apenas os dados n\u00e3o s\u00e3o suficientes...<\/h2>\n\n\n\n<p>Conhe\u00e7a a intelig\u00eancia de mercado orientada por humanos.<\/p>\n\n\n\n<p><strong><a target=\"_blank\" href=\"https:\/\/insights24.com\/market-intelligence\/\" rel=\"noreferrer noopener\">Insights24<\/a> \u00e9 um servi\u00e7o de pesquisa de alto n\u00edvel e sob medida.<\/strong> Ele ajuda as equipes a ir al\u00e9m, desde os n\u00fameros brutos at\u00e9 a compreens\u00e3o do que isso significa para o seu mercado e crescimento.<\/p>\n\n\n\n<p>Ferramentas de exibi\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compartilhamento de voz<\/li>\n\n\n\n<li>Sentimento<\/li>\n\n\n\n<li>Tend\u00eancias de volume<\/li>\n\n\n\n<li>Picos de palavras-chave<\/li>\n<\/ul>\n\n\n\n<p>Mas se sua pergunta for parecida com esta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Por que nosso concorrente est\u00e1 ganhando participa\u00e7\u00e3o de voz apesar de ter um alcance menor?<\/strong><\/li>\n\n\n\n<li><strong>Quais recursos do produto realmente geram sentimentos positivos e quais nos prejudicam?<\/strong><\/li>\n\n\n\n<li><strong>O que isso significa para nosso posicionamento?<\/strong><\/li>\n\n\n\n<li><strong>Onde exatamente estamos perdendo a percep\u00e7\u00e3o na jornada do cliente?<\/strong><\/li>\n\n\n\n<li><strong>Que movimento estrat\u00e9gico devemos fazer com base nesses dados?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Talvez voc\u00ea precise de mais do que uma ferramenta.<\/p>\n\n\n\n<p>Insights24\u2019s <strong>equipe dedicada de analistas<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coleta e valida conversas digitais em larga escala<\/li>\n\n\n\n<li>Combina dados do Brand24 com muitas fontes adicionais (por exemplo, SEO e dados de mercado)<\/li>\n\n\n\n<li>Criar estruturas de pesquisa personalizadas<\/li>\n\n\n\n<li>Fornecer recomenda\u00e7\u00f5es claras<\/li>\n<\/ul>\n\n\n\n<p><strong>Os pain\u00e9is respondem \u2018o qu\u00ea?\u2019, o Insights24 explica \u2018por qu\u00ea?\u2019 e \u2018o que fazer em seguida?\u2019.\u2019<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Quer entender as necessidades de seu p\u00fablico-alvo? Voc\u00ea precisa realizar uma pesquisa de mercado.<\/p>\n\n\n\n<p>Isso consome muito tempo, portanto, voc\u00ea deve usar as ferramentas de pesquisa de mercado adequadas!<\/p>\n\n\n\n<p>Mais uma vez, d\u00ea uma olhada nas ferramentas testadas por mim; eu confirmo <strong>eles s\u00e3o os melhores dos melhores<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eac8f2056f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eac8f2056f5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1308\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-1140x1308.png\" alt=\"\" class=\"wp-image-166545\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-1140x1308.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-1339x1536.png 1339w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-1785x2048.png 1785w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-300x344.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/market-research-tools.png 2020w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na pesquisa de mercado, voc\u00ea pode<strong> misturar os dados que voc\u00ea obt\u00e9m e os que outros oferecem<\/strong>. No entanto, lembre-se de verificar cuidadosamente se a fonte \u00e9 confi\u00e1vel. \u00c9 melhor usar dados do Census Bureau, Statista e Pew Research Center.<\/li>\n\n\n\n<li>Todos os <strong>os dados devem ser organizados e analisados adequadamente<\/strong> de modo que os padr\u00f5es, as tend\u00eancias e as principais descobertas possam ser facilmente identificados.<\/li>\n\n\n\n<li><strong>Esteja ciente da escala de sua pesquisa de mercado<\/strong>. Ferramentas gratuitas de pesquisa de mercado podem ser mais do que suficientes.<\/li>\n\n\n\n<li>Algumas ferramentas de pesquisa de mercado podem ser bastante caras. Entretanto, investir nelas e <strong>realizar a pesquisa por conta pr\u00f3pria \u00e0s vezes \u00e9 mais econ\u00f4mico do que contratar uma empresa externa<\/strong> para realizar a pesquisa de mercado.<\/li>\n<\/ul>\n\n\n\n<p>A realiza\u00e7\u00e3o de pesquisas de mercado nunca foi t\u00e3o f\u00e1cil. <strong>experimente o Brand24<\/strong>Uma das melhores ferramentas de pesquisa de mercado! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=221\" target=\"_blank\" rel=\"noopener\" title=\"Inicie um teste gratuito de 14 dias!\">Inicie um teste gratuito de 14 dias!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea provavelmente sabe o que \u00e9 pesquisa de mercado. Descubra as melhores ferramentas para facilitar esse processo complexo para voc\u00ea. Todas elas foram testadas por nossos especialistas.<\/p>","protected":false},"author":84,"featured_media":166549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4146],"tags":[],"class_list":["post-166492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competitor-intelligence"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=166492"}],"version-history":[{"count":46,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166492\/revisions"}],"predecessor-version":[{"id":181475,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166492\/revisions\/181475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166549"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=166492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=166492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=166492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}