{"id":166638,"date":"2024-08-06T14:57:13","date_gmt":"2024-08-06T12:57:13","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166638"},"modified":"2026-02-24T11:30:17","modified_gmt":"2026-02-24T10:30:17","slug":"pesquisa-de-marketing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/marketing-research\/","title":{"rendered":"Como fazer uma pesquisa de marketing em menos de 30 minutos? Estudo de caso da Nike"},"content":{"rendered":"<p><strong>A pesquisa de marketing \u00e9 um processo complexo e demorado, mas e se eu lhe dissesse que voc\u00ea pode faz\u00ea-la em menos de 30 minutos? Em 2026, com recursos de IA e as ferramentas certas, a pesquisa de mercado n\u00e3o ser\u00e1 mais uma tarefa dif\u00edcil. Voc\u00ea s\u00f3 precisa de duas coisas: um projeto de monitoramento de m\u00eddia para coletar dados e um assistente de marca com IA para analisar os dados para voc\u00ea.<\/strong><\/p>\n\n\n\n<p>Digamos que, em sua pesquisa de mercado, voc\u00ea queira saber sobre o desempenho on-line da Nike nos \u00faltimos 30 dias.<\/p>\n\n\n\n<p>N\u00e3o poderia ser mais f\u00e1cil!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a4548f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a4548f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"912\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-performance-in-the-past-30-days-min.png\" alt=\"Pesquisa de mercado da Nike - os \u00faltimos 30 dias\" class=\"wp-image-166650\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-performance-in-the-past-30-days-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-performance-in-the-past-30-days-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-performance-in-the-past-30-days-min-300x274.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-performance-in-the-past-30-days-min-174x159.png 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesquisa de mercado da Nike - os \u00faltimos 30 dias<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Pesquisa de marketing<\/strong>&nbsp;\u00e9 o processo de coleta, an\u00e1lise e interpreta\u00e7\u00e3o de informa\u00e7\u00f5es sobre um mercado, incluindo seus produtos, servi\u00e7os, clientes, grupos de foco, concorrentes e tend\u00eancias do setor, para apoiar a tomada de decis\u00f5es e o desenvolvimento de estrat\u00e9gias. Normalmente, o processo de pesquisa de mercado consome muitos recursos e tempo, mas com a ferramenta certa, voc\u00ea pode realiz\u00e1-lo em menos de 30 minutos.<\/p>\n\n\n\n<p>Portanto, se a pesquisa de mercado \u00e9 uma de suas responsabilidades e voc\u00ea tem tido dificuldades com ela at\u00e9 agora, voc\u00ea est\u00e1 no lugar certo!<\/p>\n\n\n\n<p>Continue lendo para comparar tr\u00eas ferramentas \u00fateis e descobrir o segredo da pesquisa de mercado em tr\u00eas etapas e em menos de 30 minutos.<\/p>\n\n\n\n<p>Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">O que \u00e9 pesquisa de marketing? Defini\u00e7\u00e3o<\/h2>\n\n\n\n<p>A pesquisa de marketing \u00e9 sua arma secreta para o sucesso dos neg\u00f3cios!&nbsp;<\/p>\n\n\n\n<p>Imagine ter uma bola de cristal que lhe mostre o que seus clientes realmente querem, o que seus concorrentes est\u00e3o fazendo e como voc\u00ea pode conquistar seu mercado-alvo.&nbsp;<\/p>\n\n\n\n<p>Essa \u00e9 a pesquisa de marketing para voc\u00ea!&nbsp;<\/p>\n\n\n\n<p>Trata-se de coletar dados, processar n\u00fameros e obter insights para ajud\u00e1-lo a tomar decis\u00f5es inteligentes.&nbsp;<\/p>\n\n\n\n<p>Quer voc\u00ea esteja lan\u00e7ando um novo produto, melhorando seus servi\u00e7os ou apenas querendo saber o que as pessoas pensam sobre sua marca, a pesquisa de marketing lhe d\u00e1 as respostas.&nbsp;<\/p>\n\n\n\n<p>\u00c9 como ter um superpoder que o mant\u00e9m um passo \u00e0 frente, garantindo que voc\u00ea esteja sempre informado e pronto para crescer!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"purposes\">Objetivos e benef\u00edcios da pesquisa de marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-com-consumidores\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pesquisa com consumidores<\/a>:<\/strong>&nbsp;Compreender as necessidades, prefer\u00eancias e n\u00edvel de satisfa\u00e7\u00e3o dos clientes<\/li>\n\n\n\n<li><strong>An\u00e1lise de mercado:<\/strong>&nbsp;Avalia\u00e7\u00e3o do potencial e da participa\u00e7\u00e3o de mercado<\/li>\n\n\n\n<li><strong>Pesquisa da concorr\u00eancia:&nbsp;<\/strong>An\u00e1lise das estrat\u00e9gias e do desempenho dos concorrentes, avaliando a satura\u00e7\u00e3o do mercado<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00e3o dos esfor\u00e7os de marketing:&nbsp;<\/strong>Avaliar a efic\u00e1cia das campanhas de marketing com base na compara\u00e7\u00e3o com dados hist\u00f3ricos<\/li>\n\n\n\n<li><strong>Pesquisa explorat\u00f3ria:&nbsp;<\/strong>Identifica\u00e7\u00e3o de novas oportunidades e tend\u00eancias de mercado que permitam alcan\u00e7ar novos clientes potenciais<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00e3o da ideia de neg\u00f3cio:&nbsp;<\/strong>Realiza\u00e7\u00e3o de pesquisas para desenvolvimento e inova\u00e7\u00e3o de produtos<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pesquisa de marketing facilitada com o Brand24.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">Como fazer uma pesquisa de marketing?<\/h2>\n\n\n\n<p>A pesquisa de marketing pode exigir muito trabalho.&nbsp;<\/p>\n\n\n\n<p>Mas e se eu lhe disser que voc\u00ea pode fazer isso em menos de 30 minutos?<\/p>\n\n\n\n<p>Sim, isso \u00e9 poss\u00edvel.<\/p>\n\n\n\n<p>A incorpora\u00e7\u00e3o de t\u00e9cnicas inteligentes de pesquisa de marketing \u00e9 a resposta.<\/p>\n\n\n\n<p>Uma \u00faltima coisa que voc\u00ea precisa saber \u00e9 que h\u00e1 dois tipos de pesquisa de mercado em rela\u00e7\u00e3o \u00e0 fonte de dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa prim\u00e1ria - baseada em m\u00e9todos de coleta de dados prim\u00e1rios, o que significa que voc\u00ea cria dados novos e originais, por exemplo, por meio de pesquisas e entrevistas<\/li>\n\n\n\n<li>Pesquisa secund\u00e1ria - basear-se em dados existentes produzidos e coletados por outra pessoa para apoiar sua pesquisa de mercado<\/li>\n<\/ul>\n\n\n\n<p>E dois tipos de pesquisa de mercado, dependendo da quantidade e do detalhamento dos dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa qualitativa - an\u00e1lise minuciosa de uma pequena amostra para obter insights muito precisos sobre as prefer\u00eancias do consumidor.<\/li>\n\n\n\n<li>Pesquisa quantitativa - coleta e an\u00e1lise de grandes conjuntos de dados para uma vis\u00e3o geral dos mercados de consumo. Especialmente \u00fatil para criar grupos de foco que reflitam de forma realista seus clientes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3steps\">Pesquisa de mercado em 3 etapas<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ask\">Etapa 1: Pergunte \u00e0s ferramentas de IA<\/h4>\n\n\n\n<p>A maneira mais r\u00e1pida e eficiente de fazer<a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/pesquisa-de-mercado\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> pesquisa de mercado<\/a> \u00e9 usar ferramentas de marketing de IA.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode perguntar a esse software sobre qualquer assunto; ele fornecer\u00e1 as informa\u00e7\u00f5es necess\u00e1rias em segundos.<\/p>\n\n\n\n<p>Se voc\u00ea precisa de insights sobre sua marca, influenciadores, grupos de foco, produto ou servi\u00e7o, a IA tem a resposta para todas as suas perguntas.<\/p>\n\n\n\n<p>Voc\u00ea pode escolher entre v\u00e1rias solu\u00e7\u00f5es, dependendo da profundidade do insight que precisa para sua pesquisa de mercado.<\/p>\n\n\n\n<p>Discutirei o Chat GPT, o Perplexity e o Brand24.<\/p>\n\n\n\n<p>Qual \u00e9 a diferen\u00e7a entre eles?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bate-papo GPT<\/strong>&nbsp;\u00e9 uma IA conversacional de uso geral que fornece respostas gerais com base em seus dados de conjunto de treinamento e insights on-line. Ela pode ser usada para pesquisa de mercado secund\u00e1rio.<\/li>\n\n\n\n<li><strong>Perplexidade<\/strong>&nbsp;concentra-se na precis\u00e3o e na atualiza\u00e7\u00e3o dos dados. Ele baseia suas respostas em fontes on-line com boa reputa\u00e7\u00e3o. Isso supostamente limita respostas infundadas e desatualizadas. Com o Perplexity, voc\u00ea pode fazer pesquisas secund\u00e1rias.<\/li>\n\n\n\n<li><strong>Brand24<\/strong>&nbsp;combina o conhecimento do Chat GPT com sua pr\u00f3pria an\u00e1lise de dados. Ele funciona com base em um <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia<\/a> projeto que coleta todos os mentions on-line de uma determinada palavra-chave. Gra\u00e7as a essa combina\u00e7\u00e3o, ele pode responder a perguntas muito espec\u00edficas sobre sua marca ou ajud\u00e1-lo na pesquisa da concorr\u00eancia. O Brand24 oferece pesquisa de mercado prim\u00e1ria com alguns insights de pesquisa secund\u00e1ria. Tamb\u00e9m \u00e9 uma ferramenta \u00fatil tanto para pesquisa qualitativa (an\u00e1lise individual de mentions) quanto para pesquisa quantitativa (<a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">m\u00e9tricas da marca<\/a> an\u00e1lise). Em resumo, \u00e9 uma ferramenta vers\u00e1til que pode atender a todas as suas necessidades em rela\u00e7\u00e3o \u00e0 pesquisa de marketing.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Pesquisa de mercado prim\u00e1ria facilitada com o Brand24.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Vamos escolher um exemplo de pergunta de pesquisa de mercado para fazer a todos eles. Vou escolher algo geral como: Apresente as percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a45e93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a45e93\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1015\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min.png\" alt=\"Chat GPT: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias\" class=\"wp-image-166651\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min-300x305.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-customer-insights-nike-past-90-days-min-157x159.png 157w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chat GPT: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias<\/figcaption><\/figure>\n\n\n\n<p>Embora a resposta do Chat GPT seja, em geral, correta, ela n\u00e3o lhe diz muito sobre sua pesquisa de marketing. Infelizmente, ela \u00e9 muito gen\u00e9rica e de conhecimento bastante comum.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea n\u00e3o pode perguntar ao Chat GPT sobre um per\u00edodo espec\u00edfico, como \"os \u00faltimos 90 dias\".<\/p>\n\n\n\n<p>O Chat GPT cita o Brand24 como uma fonte de dados secund\u00e1ria no 3\u00ba e 4\u00ba pontos para apoiar sua resposta.&nbsp;<\/p>\n\n\n\n<p>No entanto, trata-se de um artigo de um ano atr\u00e1s - claramente n\u00e3o se trata de informa\u00e7\u00f5es sobre o desempenho da Nike nos \u00faltimos 90 dias.&nbsp;<\/p>\n\n\n\n<p>Embora n\u00e3o esteja totalmente errado, \u00e9 bastante in\u00fatil para uma pesquisa de mercado completa.<\/p>\n\n\n\n<p>Vamos tentar o Perplexity, ent\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a46180&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a46180\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1131\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-customer-insights-nike-past-90-days-min.png\" alt=\"Perplexidade: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias\" class=\"wp-image-166652\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-customer-insights-nike-past-90-days-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-customer-insights-nike-past-90-days-min-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-customer-insights-nike-past-90-days-min-300x339.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-customer-insights-nike-past-90-days-min-141x159.png 141w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Perplexidade: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias<\/figcaption><\/figure>\n\n\n\n<p>Essa \u00e9 outra resposta correta, por\u00e9m muito gen\u00e9rica.<\/p>\n\n\n\n<p>\u00c9 informativo para algu\u00e9m de fora da empresa, mas aposto que todos na Nike j\u00e1 conhecem as informa\u00e7\u00f5es compartilhadas pelo Chat GPT e pelo Perplexity.<\/p>\n\n\n\n<p>Isso significa que voc\u00ea precisa de uma ferramenta que realize pesquisas prim\u00e1rias e forne\u00e7a informa\u00e7\u00f5es completamente novas. <a href=\"https:\/\/brand24.com\/pt\/market-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">percep\u00e7\u00f5es de mercado<\/a>.<\/p>\n\n\n\n<p>\u00c9 a\u00ed que o Brand24 e seu <a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Assistente de marca com IA<\/a> entrar.<\/p>\n\n\n\n<p>Essa ferramenta combina o conhecimento e as habilidades de processamento de linguagem do Chat GPT com seus dados exclusivos coletados por meio do monitoramento da m\u00eddia.&nbsp;<\/p>\n\n\n\n<p>Ao utilizar pesquisas prim\u00e1rias e secund\u00e1rias, a Brand24 pode fornecer percep\u00e7\u00f5es aprofundadas sobre seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>Al\u00e9m disso, ao combinar dados qualitativos e quantitativos, ele pode realizar uma an\u00e1lise completa de todos os mercados-alvo.<\/p>\n\n\n\n<p>Gra\u00e7as ao seu m\u00e9todo, ele sabe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que as pessoas est\u00e3o dizendo sobre sua marca on-line<\/li>\n\n\n\n<li>Qual de seus produtos \u00e9 o mais amado e qual \u00e9 o mais odiado?<\/li>\n\n\n\n<li>Qual \u00e9 o seu <a href=\"https:\/\/brand24.com\/blog\/pt\/alcance-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">alcance da marca<\/a> on-line e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">alcance da m\u00eddia social<\/a><\/li>\n\n\n\n<li>Tudo sobre sua \u00faltima campanha de hashtag<\/li>\n\n\n\n<li>Seu desempenho em compara\u00e7\u00e3o com o de seus concorrentes<\/li>\n\n\n\n<li>O que \u00e9 o <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a> de seus mentions<\/li>\n\n\n\n<li>e muito mais!<\/li>\n<\/ul>\n\n\n\n<p>Vamos fazer a mesma pergunta que testamos no Chat GPT e no Perplexity.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a46504&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a46504\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"828\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-customer-insights-nike-past-90-days-min.png\" alt=\"Pesquisa de mercado com o Brand24: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias\" class=\"wp-image-166653\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-customer-insights-nike-past-90-days-min.png 905w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-customer-insights-nike-past-90-days-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-customer-insights-nike-past-90-days-min-300x274.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-customer-insights-nike-past-90-days-min-174x159.png 174w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesquisa de mercado com o Brand24: percep\u00e7\u00f5es dos clientes da Nike nos \u00faltimos 90 dias<\/figcaption><\/figure>\n\n\n\n<p>Era disso que est\u00e1vamos precisando!<\/p>\n\n\n\n<p>Informa\u00e7\u00f5es detalhadas sobre seu <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\">desempenho on-line<\/a> informando profundamente sua pesquisa de mercado.<\/p>\n\n\n\n<p>Essa ferramenta essencial combina a pesquisa prim\u00e1ria com recursos externos para fornecer insights definitivos sobre sua pesquisa de mercado.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Fa\u00e7a uma pesquisa de mercado em menos de 30 minutos com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>H\u00e1 tamb\u00e9m uma conclus\u00e3o concisa e um visual, portanto, n\u00e3o se preocupe se voc\u00ea n\u00e3o gosta de analisar n\u00fameros.<\/p>\n\n\n\n<p>Al\u00e9m disso, isso economiza seu tempo e melhora suas decis\u00f5es de neg\u00f3cios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a468ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a468ff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-key-takeaways-customer-insights-nike-past-90-days-min.png\" alt=\"Brand24: percep\u00e7\u00f5es do cliente para a Nike nos \u00faltimos 90 dias principais conclus\u00f5es\" class=\"wp-image-166654\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-key-takeaways-customer-insights-nike-past-90-days-min.png 839w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-key-takeaways-customer-insights-nike-past-90-days-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-key-takeaways-customer-insights-nike-past-90-days-min-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-key-takeaways-customer-insights-nike-past-90-days-min-229x159.png 229w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: insights dos clientes da Nike nos \u00faltimos 90 dias, principais conclus\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>Vamos tentar mais uma pergunta: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a46b56&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a46b56\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1022\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min.png\" alt=\"Chat GPT: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?\u00a0\" class=\"wp-image-166655\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min-300x307.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-chat-gpt-nike-sentiment-min-156x159.png 156w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chat GPT: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>O ChatGPT tenta novamente usar os dados Brand24 para sua pesquisa secund\u00e1ria, mas, mais uma vez, est\u00e1 errado.&nbsp;<\/p>\n\n\n\n<p>Esses \"\u00faltimos 30 dias\" s\u00e3o dados de fevereiro de 2023. O Chat GPT retirou essas informa\u00e7\u00f5es de uma de nossas publica\u00e7\u00f5es no blog sem verificar a data.&nbsp;<\/p>\n\n\n\n<p>Isso torna o Chat GPT in\u00fatil:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ele n\u00e3o tem seus pr\u00f3prios dados<\/li>\n\n\n\n<li>Ela tenta realizar pesquisas de mercado secund\u00e1rias com base em dados de terceiros, mas faz isso de forma errada<\/li>\n<\/ol>\n\n\n\n<p>E quanto \u00e0 Perplexidade?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a46e2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a46e2d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1084\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-nike-sentiment-min.png\" alt=\"Perplexidade: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?\u00a0\" class=\"wp-image-166656\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-nike-sentiment-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-nike-sentiment-min-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-nike-sentiment-min-300x325.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-perplexity-nike-sentiment-min-147x159.png 147w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Perplexidade: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Novamente, a resposta n\u00e3o est\u00e1 errada, mas tamb\u00e9m n\u00e3o \u00e9 o que voc\u00ea esperaria. As informa\u00e7\u00f5es s\u00e3o muito gerais para apoiar a pesquisa de mercado de alguma forma.<\/p>\n\n\n\n<p>Vamos ver o que o AI Brand Assistant da Brand24 tem a oferecer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a47086&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a47086\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"833\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-sentiment-min.png\" alt=\"Brand24: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?\u00a0\" class=\"wp-image-166657\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-sentiment-min.png 894w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-sentiment-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-sentiment-min-300x280.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-sentiment-min-171x159.png 171w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Qual \u00e9 o sentimento em rela\u00e7\u00e3o \u00e0 Nike?&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>O AI Brand Assistant apoia suas respostas com seus pr\u00f3prios resultados de pesquisa quantitativa. Gra\u00e7as a isso, suas respostas s\u00e3o precisas, atualizadas e refletem o estado real de sua marca on-line.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode fazer perguntas de acompanhamento.&nbsp;<\/p>\n\n\n\n<p>Vamos verificar as raz\u00f5es por tr\u00e1s do sentimento negativo em rela\u00e7\u00e3o \u00e0 Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a472ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a472ed\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"829\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-reason-min.png\" alt=\"Brand24 AI Brand Assistant: Quais s\u00e3o os principais motivos por tr\u00e1s dos mentions negativos da Nike?\" class=\"wp-image-166658\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-reason-min.png 888w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-reason-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-reason-min-300x280.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-reason-min-170x159.png 170w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 AI Brand Assistant: Quais s\u00e3o os principais motivos por tr\u00e1s dos mentions negativos da Nike?<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, a resposta \u00e9 muito detalhada, fazendo refer\u00eancia a mentions espec\u00edficos.<\/p>\n\n\n\n<p>Com esses insights detalhados, voc\u00ea pode ajustar sua estrat\u00e9gia de marketing, melhorar as decis\u00f5es de neg\u00f3cios e evitar crises de RP, atendendo \u00e0s necessidades dos clientes e \u00e0s preocupa\u00e7\u00f5es mais comuns.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize pesquisas de mercado mais r\u00e1pido do que nunca com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>E o que mais voc\u00ea pode perguntar ao nosso AI Brand Assistant em rela\u00e7\u00e3o \u00e0 pesquisa de marketing?<\/p>\n\n\n\n<p>1. Qual fonte gera o maior n\u00famero de mentions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a476cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a476cb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"222\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-which-source-generates-the-most-mentions-min.png\" alt=\"AI Brand Assistant: Qual fonte gera a maior quantidade de mentions?\" class=\"wp-image-166649\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-which-source-generates-the-most-mentions-min.png 848w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-which-source-generates-the-most-mentions-min-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-which-source-generates-the-most-mentions-min-300x79.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-which-source-generates-the-most-mentions-min-248x65.png 248w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant: Qual fonte gera a maior quantidade de mentions?<\/figcaption><\/figure>\n\n\n\n<p>2. Quantos mentions a Nike recebeu nos \u00faltimos 30 dias?<\/p>\n\n\n\n<p>3. Qual \u00e9 o mercado-alvo da Nike?<\/p>\n\n\n\n<p>4. Que outras marcas aparecem nos mentions?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a47943&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a47943\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"345\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-what-other-brands-appear-in-mentions-min.png\" alt=\"AI Brand Assistant: Que outras marcas aparecem nos mentions?\u00a0\" class=\"wp-image-166659\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-what-other-brands-appear-in-mentions-min.png 827w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-what-other-brands-appear-in-mentions-min-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-what-other-brands-appear-in-mentions-min-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-what-other-brands-appear-in-mentions-min-248x103.png 248w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant: Que outras marcas aparecem nos mentions?&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>5. Qual \u00e9 o t\u00f3pico mais popular?<\/p>\n\n\n\n<p>6. Qual \u00e9 o produto mais mentioned?<\/p>\n\n\n\n<p>7. Em que hor\u00e1rio o p\u00fablico-alvo \u00e9 mais ativo no Instagram?<\/p>\n\n\n\n<p>8. Como os clientes percebem a Nike em compara\u00e7\u00e3o com a Reebok?<\/p>\n\n\n\n<p>9. Qual \u00e9 a opini\u00e3o dos clientes sobre a Nike?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a47bf0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a47bf0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-do-customers-feel-about-nike-min.png\" alt=\"AI Brand24 Assistant: Qual \u00e9 a opini\u00e3o dos clientes sobre a Nike?\" class=\"wp-image-166660\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-do-customers-feel-about-nike-min.png 843w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-do-customers-feel-about-nike-min-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-do-customers-feel-about-nike-min-300x261.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-do-customers-feel-about-nike-min-183x159.png 183w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand24 Assistant: Qual \u00e9 a opini\u00e3o dos clientes sobre a Nike?<\/figcaption><\/figure>\n\n\n\n<p>10. Qual \u00e9 o share of voice em compara\u00e7\u00e3o com a Reebok?<\/p>\n\n\n\n<p>11. Conduzir uma <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise da concorr\u00eancia<\/a> da Reebok.<\/p>\n\n\n\n<p>12. Conduta <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de sentimentos<\/a> da Nike.<\/p>\n\n\n\n<p>13. Apresentar insights sobre os clientes<\/p>\n\n\n\n<p>E h\u00e1 muito mais esperando por voc\u00ea para ser descoberto!<\/p>\n\n\n\n<p>O melhor \u00e9 que voc\u00ea nem precisa fazer todas essas perguntas. Voc\u00ea pode delegar completamente a pesquisa de mercado ao nosso AI Brand Assistant.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, use este prompt: Realize uma pesquisa de mercado para a Nike. Inclua an\u00e1lise de sentimentos, an\u00e1lise de concorrentes, alcance e <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-swot\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise SWOT<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a47e9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a47e9d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"826\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-market-research-made-easy-min.png\" alt=\"AI Brand Assistant: pesquisa de mercado facilitada\" class=\"wp-image-166661\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-market-research-made-easy-min.png 869w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-market-research-made-easy-min-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-market-research-made-easy-min-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-market-research-made-easy-min-167x159.png 167w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant: pesquisa de mercado facilitada<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Simplifique sua pesquisa de mercado com o AI Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"askaudience\">Etapa 2: Pergunte ao p\u00fablico-alvo e aos grupos de foco<\/h4>\n\n\n\n<p>Essa \u00e9 a chamada pesquisa prim\u00e1ria, ou seja, voc\u00ea coleta dados novos e originais diretamente do seu p\u00fablico ou de um grupo de foco espec\u00edfico.<\/p>\n\n\n\n<p>Ent\u00e3o, como coletar feedback dos clientes?<\/p>\n\n\n\n<p>Voc\u00ea pode perguntar aos seus clientes-alvo sobre suas prefer\u00eancias em pesquisas de opini\u00e3o. Elas podem ser distribu\u00eddas por e-mail, m\u00eddia social ou outros canais.<\/p>\n\n\n\n<p>Outra op\u00e7\u00e3o \u00e9 realizar pesquisas de marketing por meio de entrevistas em tempo real.<\/p>\n\n\n\n<p>Mas sejamos justos: a primeira op\u00e7\u00e3o geralmente \u00e9 bastante ineficaz, e a segunda consome muito tempo.<\/p>\n\n\n\n<p>H\u00e1 tr\u00eas caminhos para voc\u00ea seguir.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use uma ferramenta dedicada para melhorar a experi\u00eancia do cliente com sua pesquisa. H\u00e1 muitas solu\u00e7\u00f5es para escolher para sua pesquisa prim\u00e1ria. As mais proeminentes s\u00e3o Google Forms, Survey Monkey, Survey Lab e Zoho Survey.<\/li>\n\n\n\n<li>Delegue a toda a sua equipe a realiza\u00e7\u00e3o das entrevistas para obter resultados mais r\u00e1pidos.<\/li>\n\n\n\n<li>Alavancagem <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de escuta social<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>Se eu tivesse que escolher, optaria por <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escuta social<\/a>.&nbsp;<\/p>\n\n\n\n<p>Por que voc\u00ea geraria mais dados quando j\u00e1 existem tantos dados para serem analisados on-line?&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a48330&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a48330\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"801\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-min.png\" alt=\"Brand24: Nike mentions\" class=\"wp-image-166662\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-min-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-min-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-negative-mentions-min-199x159.png 199w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Nike mentions<\/figcaption><\/figure>\n\n\n\n<p>Outro aspecto \u00e9 que o comportamento do cliente muda dependendo do m\u00e9todo de realiza\u00e7\u00e3o da pesquisa de mercado.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a485a7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a485a7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-justyna-dzikowska-people-rarely-say-mean-things-to-your-face-min.png\" alt=\"Justyna Dzikowska &quot;As pessoas raramente dizem coisas ruins na sua cara&quot;\" class=\"wp-image-166663\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-justyna-dzikowska-people-rarely-say-mean-things-to-your-face-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-justyna-dzikowska-people-rarely-say-mean-things-to-your-face-min-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-justyna-dzikowska-people-rarely-say-mean-things-to-your-face-min-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-justyna-dzikowska-people-rarely-say-mean-things-to-your-face-min-248x129.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>De fato, para obter insights honestos sobre o consumidor, <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">monitoramento de m\u00eddia social<\/a> funciona melhor do que qualquer outro m\u00e9todo de pesquisa prim\u00e1ria.<\/p>\n\n\n\n<p>Gra\u00e7as ao monitoramento dos mentions on-line, voc\u00ea tamb\u00e9m pode realizar pesquisas explorat\u00f3rias.&nbsp;<\/p>\n\n\n\n<p>Reserve um momento para pesquisar as palavras de seus clientes e voc\u00ea poder\u00e1 identificar insights inovadores de pesquisa de mercado.&nbsp;<\/p>\n\n\n\n<p>Pode haver aspectos de sua empresa que voc\u00ea nunca considerou como problemas, oportunidades, etc.<\/p>\n\n\n\n<p>A pesquisa prim\u00e1ria com o Brand24 pode informar sua estrat\u00e9gia e lev\u00e1-lo a descobertas e conclus\u00f5es completamente novas.&nbsp;<\/p>\n\n\n\n<p>Com base neles, voc\u00ea pode criar uma estrat\u00e9gia informada para atrair melhor seus grupos de foco e clientes em potencial.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Descubra as prefer\u00eancias dos clientes com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"benchmark\">Etapa 3: Fa\u00e7a um benchmark com os concorrentes<\/h4>\n\n\n\n<p>A an\u00e1lise da concorr\u00eancia \u00e9 a \u00faltima etapa crucial de toda pesquisa de marketing.&nbsp;<\/p>\n\n\n\n<p>Ao entender o que seus concorrentes est\u00e3o fazendo, voc\u00ea pode identificar lacunas no mercado, identificar tend\u00eancias de mercado e encontrar oportunidades para diferenciar sua marca.&nbsp;<\/p>\n\n\n\n<p>Isso o ajuda a avaliar seu desempenho, ver onde voc\u00ea est\u00e1 e entender por que determinados concorrentes s\u00e3o mais bem-sucedidos.&nbsp;<\/p>\n\n\n\n<p>A an\u00e1lise competitiva tamb\u00e9m o prepara para antecipar e responder \u00e0s amea\u00e7as, garantindo que voc\u00ea permane\u00e7a competitivo e inovador.&nbsp;<\/p>\n\n\n\n<p>Ele tamb\u00e9m o ajuda a realizar uma an\u00e1lise SWOT para sua empresa.<\/p>\n\n\n\n<p>No Brand24, entendemos a import\u00e2ncia de <a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">pesquisa da concorr\u00eancia<\/a>.<\/p>\n\n\n\n<p>\u00c9 por isso que oferecemos um recurso de compara\u00e7\u00e3o complexo. Com seus insights, voc\u00ea pode obter uma vantagem competitiva sobre outras empresas do seu nicho.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a48a2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a48a2f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"590\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-tab-min.png\" alt=\"Guia de compara\u00e7\u00e3o: Compara\u00e7\u00e3o entre Nike e Adidas\" class=\"wp-image-166664\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-tab-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-tab-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-tab-min-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-tab-min-248x146.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia de compara\u00e7\u00e3o: Compara\u00e7\u00e3o entre Nike e Adidas<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m da an\u00e1lise de dados brutos, voc\u00ea tamb\u00e9m pode perguntar ao nosso Brand Assistant sobre:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compara\u00e7\u00e3o de duas marcas&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a48cc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a48cc2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"881\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-min.png\" alt=\"Compara\u00e7\u00e3o entre Nike e Adidas por Brand24 AI Assitant\" class=\"wp-image-166665\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-min-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-min-300x264.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-min-180x159.png 180w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Nike e Adidas pelo assistente de IA Brand24<\/figcaption><\/figure>\n\n\n\n<p>O que \u00e9 \u00f3timo \u00e9 que a ferramenta prepara uma conclus\u00e3o concisa com um visual.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a48f09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a48f09\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-conclusion-min.png\" alt=\"Compara\u00e7\u00e3o entre Nike e Adidas pelo Brand24 AI Assistant - conclus\u00e3o\" class=\"wp-image-166666\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-conclusion-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-conclusion-min-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-conclusion-min-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-nike-adidas-comparison-conclusion-min-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre Nike e Adidas pelo Brand24 AI Assistant - conclus\u00e3o<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrat\u00e9gias para superar seus concorrentes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6137a49182&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6137a49182\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"877\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-can-adidas-outperform-nike-min.png\" alt=\"Como a Adidas pode superar a Nike de acordo com o AI Brand Assistant por Brand24\" class=\"wp-image-166667\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-can-adidas-outperform-nike-min.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-can-adidas-outperform-nike-min-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-can-adidas-outperform-nike-min-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/marketing-research-brand24-how-can-adidas-outperform-nike-min-181x159.png 181w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Como a Adidas pode superar a Nike de acordo com o AI Brand Assistant por Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A maior fonte de mentions de seus concorrentes<\/li>\n\n\n\n<li>e qualquer outra coisa que venha \u00e0 sua mente e seja baseada nos dados do seu projeto.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\">Curioso para saber como os principais participantes est\u00e3o se saindo no mercado? Confira insights em tempo real de marcas como IKEA, Nike ou Airbnb, e muito mais, usando o <a href=\"https:\/\/brand24.com\/brand-marketing-checker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Verificador de marca<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compare os concorrentes com a ferramenta de pesquisa de mercado Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges\">Desafios no processo de pesquisa de marketing<\/h2>\n\n\n\n<p>A pesquisa de marketing \u00e9 um componente essencial da estrat\u00e9gia de neg\u00f3cios, mas v\u00e1rios desafios podem afetar a precis\u00e3o e a utilidade dos insights coletados.&nbsp;<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns dos principais desafios enfrentados na realiza\u00e7\u00e3o de pesquisas de marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01&nbsp;<strong>Problemas de amostragem<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;A sele\u00e7\u00e3o de um segmento de mercado representativo \u00e9 fundamental, mas pode ser dif\u00edcil acess\u00e1-lo e garantir que a amostra reflita com precis\u00e3o os consumidores-alvo.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Use t\u00e9cnicas de amostragem robustas e considere v\u00e1rios m\u00e9todos para melhorar a representatividade. Voc\u00ea tamb\u00e9m pode criar grupos de foco para garantir uma amostragem inclusiva.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">02&nbsp;<strong>M\u00e9todos de coleta de dados<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;Escolher o m\u00e9todo correto de coleta de dados pode ser dif\u00edcil. Cada m\u00e9todo tem seus pr\u00f3s e contras, e a escolha errada pode afetar a qualidade dos dados e os resultados finais.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Avalie os objetivos da pesquisa e as caracter\u00edsticas do p\u00fablico-alvo para selecionar o(s) melhor(es) m\u00e9todo(s) de coleta de dados. Lembre-se de que o monitoramento de m\u00eddia \u00e9 um \u00f3timo ponto de partida para qualquer pesquisa de marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">03&nbsp;<strong>Qualidade e confiabilidade dos dados<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;Garantir a exatid\u00e3o e a confiabilidade dos dados coletados pode ser dif\u00edcil, especialmente no caso de dados autorrelatados ou fontes secund\u00e1rias.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Implemente t\u00e9cnicas de valida\u00e7\u00e3o de dados e fa\u00e7a a verifica\u00e7\u00e3o cruzada de dados de v\u00e1rias fontes, quando poss\u00edvel. Aproveite <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a> para obter insights em primeira m\u00e3o sobre a satisfa\u00e7\u00e3o de seus clientes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">04&nbsp;<strong>Complexidade da an\u00e1lise de dados<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;A an\u00e1lise de dados, especialmente de conjuntos de dados grandes e complexos, requer habilidades e ferramentas especializadas. A m\u00e1 interpreta\u00e7\u00e3o dos dados pode levar a conclus\u00f5es incorretas.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Use ferramentas anal\u00edticas avan\u00e7adas, como o Brand24, ou envolva analistas de dados qualificados que possam interpretar corretamente os dados.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">05&nbsp;<strong>Restri\u00e7\u00f5es de tempo<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;A realiza\u00e7\u00e3o de pesquisas abrangentes leva tempo, mas as empresas geralmente precisam de insights r\u00e1pidos para tomar decis\u00f5es oportunas.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Planeje cuidadosamente os cronogramas de pesquisa e use metodologias de pesquisa \u00e1geis. Inicie seu projeto de monitoramento de m\u00eddia antes de realizar a pesquisa de mercado para garantir dados representativos e relevantes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">06&nbsp;<strong>Acompanhamento das mudan\u00e7as tecnol\u00f3gicas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;A r\u00e1pida evolu\u00e7\u00e3o da tecnologia significa que novos m\u00e9todos e ferramentas de an\u00e1lise de dados est\u00e3o surgindo constantemente, o que torna dif\u00edcil manter-se atualizado.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Escolha uma ferramenta que acompanhe os desenvolvimentos tecnol\u00f3gicos e adote solu\u00e7\u00f5es como aprendizado de m\u00e1quina e intelig\u00eancia artificial. Os modelos de IA do Brand24 foram treinados nos \u00faltimos 12 anos, garantindo uma abordagem moderna com confiabilidade significativa.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">07&nbsp;<strong>Vi\u00e9s do entrevistado<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;Os entrevistados podem fornecer respostas socialmente desej\u00e1veis ou podem n\u00e3o se envolver totalmente com a pesquisa ou entrevista, o que leva a resultados tendenciosos.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Elabore pesquisas e perguntas de entrevistas com cuidado para minimizar o vi\u00e9s. Use t\u00e9cnicas como pesquisas an\u00f4nimas para incentivar respostas honestas. Aproveite o monitoramento social para obter exemplos de avalia\u00e7\u00f5es de clientes brutalmente honestas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">08&nbsp;<strong>Interpreta\u00e7\u00e3o e comunica\u00e7\u00e3o dos resultados<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio:<\/strong>&nbsp;Mesmo com bons dados, pode ser dif\u00edcil interpretar e comunicar os resultados de forma eficaz \u00e0s partes interessadas.<\/li>\n\n\n\n<li><strong>Solu\u00e7\u00e3o:<\/strong>&nbsp;Use representa\u00e7\u00f5es visuais claras dos dados e adapte a comunica\u00e7\u00e3o dos resultados ao n\u00edvel de compreens\u00e3o e interesse do p\u00fablico. Na Brand24, entendemos esse problema e, por isso, oferecemos uma ampla variedade de representa\u00e7\u00f5es visuais de dados, como tabelas, gr\u00e1ficos e infogr\u00e1ficos.<\/li>\n<\/ul>\n\n\n\n<p>Para enfrentar esses desafios, \u00e9 necess\u00e1rio um planejamento cuidadoso, uma execu\u00e7\u00e3o habilidosa e uma adapta\u00e7\u00e3o cont\u00ednua \u00e0s novas tend\u00eancias e tecnologias em pesquisa de marketing.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Enfrente os desafios da pesquisa de marketing com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=227\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mais do que software: intelig\u00eancia de mercado especializada<\/h2>\n\n\n\n<p>O Brand24 oferece a voc\u00ea <strong>dados, tend\u00eancias, sentimentos e m\u00e9tricas em tempo real<\/strong> que voc\u00ea pode usar para pesquisa de marketing.<\/p>\n\n\n\n<p>Mas e se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>voc\u00ea n\u00e3o tem tempo para se aprofundar?<\/li>\n\n\n\n<li>voc\u00ea precisa <strong>recomenda\u00e7\u00f5es estrat\u00e9gicas claras<\/strong>, e n\u00e3o apenas n\u00fameros e pain\u00e9is de controle?<\/li>\n\n\n\n<li>sua equipe precisa de conhecimento real para interpretar dados complexos?<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 a\u00ed que <strong><a href=\"https:\/\/insights24.com\/\" title=\"\">Insights24<\/a><\/strong> se encaixa: como um <strong>servi\u00e7o de intelig\u00eancia de mercado orientado por pessoas<\/strong>, e n\u00e3o apenas mais uma ferramenta.<\/p>\n\n\n\n<p>Insights24:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9 um servi\u00e7o sob medida criado com base em suas metas.<\/strong><br>Os analistas transformam as conversas on-line brutas em relat\u00f3rios personalizados e conselhos estrat\u00e9gicos.<\/li>\n\n\n\n<li><strong>Explica por que as coisas est\u00e3o acontecendo.<\/strong><br>\u00c9 todo o contexto, as causas e o que voc\u00ea pode fazer em seguida.<\/li>\n\n\n\n<li><strong>Trabalha com sua equipe como se fosse seu pr\u00f3prio departamento de an\u00e1lise.<\/strong><br>Perfeito quando voc\u00ea precisa de ajuda para responder a perguntas gerais ou validar decis\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p><strong>Portanto, se voc\u00ea quiser insights profundos e acion\u00e1veis que v\u00e3o al\u00e9m dos resultados do software, o Insights24 oferece exatamente isso.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>A pesquisa de marketing \u00e9 um processo desafiador, que consome tempo e recursos e \u00e9 propenso a erros.<\/p>\n\n\n\n<p>Ao mesmo tempo, a pesquisa de marketing \u00e9 a chave para o seu sucesso. Ela informa sua estrat\u00e9gia de marketing, fornece dados demogr\u00e1ficos importantes de seus clientes e ajuda voc\u00ea a ficar \u00e0 frente de seus concorrentes.<\/p>\n\n\n\n<p>Felizmente, com a ferramenta certa, uma pesquisa de mercado eficaz pode ser feita em menos de 30 minutos e em tr\u00eas etapas simples.<\/p>\n\n\n\n<p>Como conduzir uma pesquisa de mercado?<\/p>\n\n\n\n<p>Resumindo a hist\u00f3ria:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pe\u00e7a ao AI Brand Assistant para realizar uma pesquisa de mercado para voc\u00ea.<\/li>\n\n\n\n<li>Aproveite os dados de pesquisa prim\u00e1ria do listening social para saber mais sobre a satisfa\u00e7\u00e3o do cliente e os grupos de foco.<\/li>\n\n\n\n<li>Fa\u00e7a benchmark com os concorrentes para garantir sua lideran\u00e7a no mercado-alvo.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considera\u00e7\u00f5es finais:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A pesquisa de marketing ajuda as empresas a entender melhor seu ambiente de neg\u00f3cios, o comportamento do consumidor, o tamanho do mercado e o desempenho do produto ou servi\u00e7o. Com as ferramentas certas, voc\u00ea pode obter todos esses insights em menos de 30 minutos.<\/li>\n\n\n\n<li>Enquanto ferramentas como o Chat GPT e o Perplexity baseiam suas respostas em pesquisas secund\u00e1rias, o Brand24 tem dados prim\u00e1rios exclusivos sobre sua marca que ningu\u00e9m mais pode fornecer.<\/li>\n\n\n\n<li>O Brand24 combina pesquisa prim\u00e1ria e secund\u00e1ria, ouvindo e analisando as atitudes de seus consumidores e transformando-as em dados de pesquisa quantitativos exclusivos.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de marketing costumava ser demorada e complicada. Agora n\u00e3o \u00e9 mais! Aprenda as ferramentas e t\u00e9cnicas para conclu\u00ed-la em menos de 30 minutos em um estudo de caso da Nike.<\/p>","protected":false},"author":79,"featured_media":166999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-166638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=166638"}],"version-history":[{"count":21,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166638\/revisions"}],"predecessor-version":[{"id":181745,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166638\/revisions\/181745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166999"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=166638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=166638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=166638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}