{"id":166776,"date":"2026-04-01T16:17:12","date_gmt":"2026-04-01T14:17:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166776"},"modified":"2026-04-13T11:40:15","modified_gmt":"2026-04-13T09:40:15","slug":"analise-de-hashtag-do-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/facebook-hashtag-analytics\/","title":{"rendered":"Facebook Hashtag Analytics: 10 Easy Steps [2026]"},"content":{"rendered":"<p>As hashtags do Facebook conectam seu conte\u00fado a conversas que acontecem muito al\u00e9m da sua base de seguidores. Sem dados sobre alcance, volume e engajamento, voc\u00ea est\u00e1 basicamente adivinhando quais valem a pena usar e perdendo a intelig\u00eancia competitiva escondida \u00e0 vista de todos. Este guia o orienta em 10 etapas para executar a an\u00e1lise de hashtag do Facebook!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O Facebook n\u00e3o tem an\u00e1lise de hashtag nativa<\/h4>\n                <p class=\"acf-key-takeaways__text\">A plataforma n\u00e3o rastreia o desempenho de suas hashtags, portanto, voc\u00ea precisa de uma ferramenta de terceiros, como o Brand24, para obter dados significativos.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As principais m\u00e9tricas a serem monitoradas s\u00e3o o volume, o alcance e o sentimento do mention<\/h4>\n                <p class=\"acf-key-takeaways__text\">Essas tr\u00eas informa\u00e7\u00f5es informam a amplitude do uso de uma hashtag, o n\u00famero de pessoas que ela est\u00e1 atingindo e se a conversa em torno dela \u00e9 positiva ou negativa.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A an\u00e1lise de sentimento \u00e9 seu sistema de alerta precoce<\/h4>\n                <p class=\"acf-key-takeaways__text\">Se uma hashtag que voc\u00ea estiver usando come\u00e7ar a atrair publica\u00e7\u00f5es negativas, voc\u00ea saber\u00e1 antes que isso prejudique a reputa\u00e7\u00e3o da sua marca.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Voc\u00ea pode rastrear as hashtags dos concorrentes, n\u00e3o apenas as suas<\/h4>\n                <p class=\"acf-key-takeaways__text\">Analisar o que est\u00e1 funcionando para os concorrentes lhe d\u00e1 uma refer\u00eancia direta para sua pr\u00f3pria estrat\u00e9gia de hashtag.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O desempenho da hashtag muda com o tempo<\/h4>\n                <p class=\"acf-key-takeaways__text\">O acompanhamento de tend\u00eancias ao longo de semanas e meses revela padr\u00f5es sazonais e mostra se as hashtags da sua campanha est\u00e3o ganhando for\u00e7a ou perdendo for\u00e7a.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como iniciar a an\u00e1lise de hashtag do Facebook?<\/strong><\/h2>\n\n\n\n<p>As hashtags s\u00e3o \u00f3timas se voc\u00ea quiser alcan\u00e7ar novas pessoas al\u00e9m de sua base de seguidores. Por qu\u00ea?<\/p>\n\n\n\n<p>Quando voc\u00ea adiciona hashtags ao seu conte\u00fado, provavelmente aparecer\u00e1 em um <a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/pesquisa-de-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"\">pesquisa de hashtag<\/a>. Assim, se as pessoas pesquisarem essas hashtags, elas ver\u00e3o seu conte\u00fado.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore suas hashtags do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>De acordo com o Facebook, voc\u00ea pode adicionar at\u00e9 30 hashtags em uma publica\u00e7\u00e3o e at\u00e9 10 em outros formatos. <\/p>\n\n\n\n<p>No entanto, os profissionais sugerem diminuir esse n\u00famero e se concentrar em adicionar hashtags relevantes. Portanto, a regra \u00e9 simples:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Qualidade em vez de quantidade<\/strong><\/p>\n\n\n\n<p>A SocialPilot recomenda usar de 2 a 3 hashtags para n\u00e3o sobrecarregar seu p\u00fablico.<\/p>\n\n\n\n<p>O Facebook Analytics n\u00e3o fornece nenhuma ferramenta de rastreamento de hashtag. No entanto, a plataforma est\u00e1 diretamente vinculada ao Instagram, portanto, voc\u00ea pode usar as informa\u00e7\u00f5es sobre hashtags que ela fornece e aplic\u00e1-las \u00e0 sua estrat\u00e9gia no Facebook.<\/p>\n\n\n\n<p>Muitas pessoas publicam seu conte\u00fado simultaneamente no Facebook e no Instagram, portanto, essa \u00e9 uma ideia razo\u00e1vel.<\/p>\n\n\n\n<p>No aplicativo do Instagram, voc\u00ea pode encontrar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hashtags mais populares<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre o uso de hashtags<\/li>\n\n\n\n<li>uma lista de hashtags sugeridas<\/li>\n<\/ul>\n\n\n\n<p>Ferramentas gratuitas de rastreamento de hashtag podem ser usadas para rastrear o desempenho da hashtag em v\u00e1rias plataformas, fornecendo insights valiosos e dados em tempo real.<\/p>\n\n\n\n<p>Como obter essas informa\u00e7\u00f5es?<\/p>\n\n\n\n<p>Para pesquisar hashtags relevantes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Toque na lente de aumento.<\/li>\n\n\n\n<li>Digite sua pesquisa e toque no \u00edcone de hashtag.<\/li>\n\n\n\n<li>Isso exibir\u00e1 uma lista de hashtags que cont\u00eam sua pesquisa.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9d81d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9d81d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list.png\" alt=\"Lista de hashtags relevantes\" class=\"wp-image-166781\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list.png 563w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-300x266.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-hashtag-list-179x159.png 179w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lista de hashtags relevantes.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode seguir hashtags para conte\u00fado relacionado em seu feed e hist\u00f3ria (mesmo de contas que voc\u00ea n\u00e3o segue).<\/p>\n\n\n\n<p>Por exemplo, eu cuido do meu perfil Brand24, ent\u00e3o sigo o #sociallistening para me manter atualizado em meu nicho:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9ddaf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9ddaf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags.png\" alt=\"Como seguir uma hashtag?\" class=\"wp-image-166782\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags.png 652w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-300x230.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-follow-hashtags-207x159.png 207w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Como seguir uma hashtag?<\/figcaption><\/figure>\n\n\n\n<p>Ok, tudo isso \u00e9 divertido, mas esses n\u00e3o s\u00e3o nem mesmo os princ\u00edpios b\u00e1sicos de <a href=\"https:\/\/brand24.com\/pt\/hashtag-analytics\/\">an\u00e1lise de hashtag<\/a>. Al\u00e9m disso, como voc\u00ea provavelmente percebeu, h\u00e1 uma grande margem para erros.<\/p>\n\n\n\n<p>Mesmo que as plataformas estejam vinculadas, elas n\u00e3o s\u00e3o as mesmas, portanto, seus dados n\u00e3o ser\u00e3o perfeitos.<\/p>\n\n\n\n<p>Ent\u00e3o, como rastrear de fato o desempenho da hashtag?<\/p>\n\n\n\n<p>Para tirar o m\u00e1ximo proveito de suas campanhas de marketing de hashtag, voc\u00ea deve monitorar suas hashtags com uma ferramenta externa mais avan\u00e7ada de rastreamento de hashtag.<\/p>\n\n\n\n<p>Essas ferramentas podem ajud\u00e1-lo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entenda quantas pessoas usam a hashtag e que p\u00fablico ela atinge<\/li>\n\n\n\n<li>Saiba qual sentimento a hashtag cria<\/li>\n\n\n\n<li>Encontre hashtags relacionadas<\/li>\n\n\n\n<li>Descubra influenciadores que usam a hashtag e s\u00e3o ativos em seu nicho<\/li>\n\n\n\n<li>Compare seu desempenho de hashtag com o dos concorrentes<\/li>\n\n\n\n<li>Acompanhe v\u00e1rias hashtags em um s\u00f3 lugar<\/li>\n\n\n\n<li>Avalie o progresso de sua hashtag ao longo do tempo<\/li>\n<\/ul>\n\n\n\n<p>O rastreamento de hashtags tamb\u00e9m \u00e9 crucial como parte de uma estrat\u00e9gia abrangente de m\u00eddia social, fornecendo insights sobre tend\u00eancias e padr\u00f5es de envolvimento do p\u00fablico.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore suas campanhas de hashtag!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\"><strong>Como analisar hashtags no Facebook? 10 etapas&nbsp;<\/strong><\/h2>\n\n\n\n<p>O rastreamento de hashtag do Facebook pode ser um processo simples e proveitoso!<\/p>\n\n\n\n<p>Agora que temos acesso a muitas ferramentas de an\u00e1lise de hashtag com recursos avan\u00e7ados de IA, obter insights abrangentes sobre o desempenho da hashtag est\u00e1 ao nosso alcance.<\/p>\n\n\n\n<p>Deixe-me mostrar como voc\u00ea pode obter sua an\u00e1lise de hashtag usando o Brand24, uma ferramenta com tecnologia de IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>01 Verifique o volume dos mentions<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea deve come\u00e7ar sua an\u00e1lise de hashtag do Facebook examinando a m\u00e9trica fundamental - o volume de mentions.<\/p>\n\n\n\n<p>Se voc\u00ea olhar para isso de uma perspectiva <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">escuta social<\/a> perspectiva - a maioria das hashtags s\u00e3o apenas palavras-chave precedidas pelo s\u00edmbolo de hashtag.<\/p>\n\n\n\n<p>Portanto, assim como para qualquer outra palavra-chave que voc\u00ea queira monitorar, monitorar a frequ\u00eancia com que ela \u00e9 mentioned pode oferecer muitas informa\u00e7\u00f5es valiosas.<\/p>\n\n\n\n<p>Ao analisar os aumentos e redu\u00e7\u00f5es no uso de uma hashtag, voc\u00ea pode avaliar seu desempenho ao longo do tempo, identificar se seu conte\u00fado repercute e ajust\u00e1-lo, se necess\u00e1rio.<\/p>\n\n\n\n<p>Al\u00e9m disso, a popularidade da hashtag pode ajud\u00e1-lo a descobrir tend\u00eancias espec\u00edficas do setor e a entender as estrat\u00e9gias de m\u00eddia social de seus concorrentes.<\/p>\n\n\n\n<p>Al\u00e9m disso, a an\u00e1lise da distribui\u00e7\u00e3o de hashtags ao longo do tempo pode ajud\u00e1-lo a identificar padr\u00f5es, como flutua\u00e7\u00f5es sazonais ou tend\u00eancias semanais regulares.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de uma an\u00e1lise # do iPhone. A hashtag foi mentioned mais de 2700 vezes no Facebook:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9e9da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9e9da\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach.png\" alt=\"Volume de mentions da hashtag do Facebook.\" class=\"wp-image-166783\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-248x55.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Volume de mentions da hashtag do Facebook.<\/figcaption><\/figure>\n\n\n\n<p>Mas usando <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\">monitoramento de m\u00eddia<\/a> para rastrear suas hashtags do Facebook significa que voc\u00ea tamb\u00e9m acessar\u00e1 dados sobre essa hashtag em muitas outras plataformas.<\/p>\n\n\n\n<p>O Brand24 permite rastrear e analisar hashtags relevantes publicadas em todas as principais plataformas de m\u00eddia social (LinkedIn, Facebook, Instagram, X, YouTube, Twitch, Reddit e Telegram).<\/p>\n\n\n\n<p>Depois de selecionar todas as fontes do mention, verificou-se que, em apenas 30 dias, a hashtag #iPhone foi usada mais de 465.000 vezes!<\/p>\n\n\n\n<p>A hashtag \u00e9 usada principalmente no Instagram. E isso faz todo o sentido - a maioria das pessoas a usa ao adicionar fotos tiradas em um iPhone.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9ef60&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9ef60\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources.png\" alt=\"Fonte da an\u00e1lise de mentions por Brand24.\" class=\"wp-image-166784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sources-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fonte da an\u00e1lise de mentions por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Mas e se a sua hashtag n\u00e3o for f\u00e1cil de acompanhar e, de repente, atrair muita aten\u00e7\u00e3o?<\/p>\n\n\n\n<p>Normalmente, voc\u00ea precisaria examinar os mentions para descobrir o que aconteceu. Entretanto, h\u00e1 uma maneira muito mais simples de fazer isso!<\/p>\n\n\n\n<p>Um Detector de eventos de IA pode analis\u00e1-lo para voc\u00ea e fornecer uma explica\u00e7\u00e3o sobre cada pico. Assim como foi feito para o #iPhone:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9f4f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9f4f1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector.png\" alt=\"Detector de eventos baseado em IA por Brand24.\" class=\"wp-image-166785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-300x71.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-ai-anomaly-detector-248x59.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de eventos baseado em IA por Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>02 Avalie o alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>O monitoramento do alcance ajuda a avaliar a efic\u00e1cia de suas campanhas e conte\u00fado. Ele mostra at\u00e9 que ponto sua mensagem est\u00e1 se espalhando e quantas pessoas a veem.<\/p>\n\n\n\n<p>Vamos dar uma olhada na linha verde do gr\u00e1fico - esse \u00e9 o alcance. A hashtag # iPhone gerou um alcance de 13 milh\u00f5es no Facebook em 30 dias.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, geralmente h\u00e1 uma correla\u00e7\u00e3o direta com o volume de mentions. Mas nem sempre!<\/p>\n\n\n\n<p>\u00c0s vezes, o alcance \u00e9 maior do que o volume de mentions, o que nos diz uma coisa: os mentions desse per\u00edodo devem ter se tornado virais.<\/p>\n\n\n\n<p>Isso cria uma oportunidade de interagir com esse conte\u00fado de alto desempenho, responder a quaisquer coment\u00e1rios e talvez estabelecer um relacionamento com o autor?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eb9fb36&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eb9fb36\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1.png\" alt=\"Alcance das hashtags do Facebook em um gr\u00e1fico de Brand24.\" class=\"wp-image-166786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reach-1-248x55.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance das hashtags do Facebook em um gr\u00e1fico de Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\"><strong>03 Detectar a popularidade da hashtag<\/strong><\/h3>\n\n\n\n<p>Essa m\u00e9trica ajuda a avaliar a efic\u00e1cia de sua estrat\u00e9gia de hashtag, indicando a visibilidade e a influ\u00eancia de sua hashtag on-line.<\/p>\n\n\n\n<p>Vamos voltar ao nosso exemplo:<\/p>\n\n\n\n<p>O <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a> para a hashtag #IPhone \u00e9 67, que \u00e9 maior que 82% das marcas. Essa pontua\u00e7\u00e3o alta significa que a hashtag est\u00e1 tendo um desempenho excepcionalmente bom e \u00e9 amplamente reconhecida.<\/p>\n\n\n\n<p>No gr\u00e1fico, a tend\u00eancia de aumento no Presence Score significa aumento da popularidade e do envolvimento. Ele tamb\u00e9m mostra um aumento constante, indicando um envolvimento consistente ao longo do tempo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba0149&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba0149\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"198\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score.png\" alt=\"Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.\" class=\"wp-image-166787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-300x59.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-presence-score-248x49.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Os profissionais de marketing podem usar essa ferramenta de monitoramento de hashtags para alinhar suas estrat\u00e9gias de conte\u00fado com os t\u00f3picos de tend\u00eancias e proteger seus <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>.<\/p>\n\n\n\n<p>Exatamente, a reputa\u00e7\u00e3o - uma das mais importantes <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00e9tricas de hashtag\">m\u00e9tricas de hashtag<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reputation\"><strong>04 Detectar a reputa\u00e7\u00e3o da hashtag<\/strong><\/h3>\n\n\n\n<p>Medir a pontua\u00e7\u00e3o de reputa\u00e7\u00e3o de uma hashtag ajuda a avaliar a percep\u00e7\u00e3o geral e o sentimento associado \u00e0s hashtags que voc\u00ea usa.<\/p>\n\n\n\n<p>Saber se seu p\u00fablico tem uma vis\u00e3o positiva ou negativa pode orientar sua estrat\u00e9gia e os ajustes de conte\u00fado.<\/p>\n\n\n\n<p>Por exemplo, a hashtag #iPhone tem uma pontua\u00e7\u00e3o de reputa\u00e7\u00e3o de 28, que \u00e9 maior do que 64% das marcas. Essa pontua\u00e7\u00e3o sugere que, embora a hashtag seja relativamente bem vista, h\u00e1 espa\u00e7o para melhorias.<\/p>\n\n\n\n<p>Nas \u00faltimas semanas, essa pontua\u00e7\u00e3o apresentou um aumento gradual, indicando uma melhoria constante na percep\u00e7\u00e3o da hashtag.<\/p>\n\n\n\n<p>Vamos dar uma olhada no gr\u00e1fico.&nbsp;<\/p>\n\n\n\n<p>A linha azul representa o Reputation Score, que mostra um aumento lento, mas constante. Positivo <a href=\"https:\/\/brand24.com\/blog\/pt\/midia-mentions\/\">m\u00eddia mentions<\/a> (linha verde) foram significativamente maiores do que as negativas (linha vermelha), o que \u00e9 um bom sinal para a imagem da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba07f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba07f7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"178\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score.png\" alt=\"Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o por Brand24.\" class=\"wp-image-166788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-300x53.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-reputatio-score-248x44.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de reputa\u00e7\u00e3o por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Essa an\u00e1lise \u00e9 especialmente importante para hashtags de marca, pois estar\u00e1 diretamente ligada \u00e0 forma como sua marca \u00e9 percebida e a qualquer potencial <a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\">Crise de rela\u00e7\u00f5es p\u00fablicas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analysis\"><strong>05 Realizar an\u00e1lise de sentimentos<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">An\u00e1lise de sentimento<\/a> de uma hashtag \u00e9 crucial porque revela as emo\u00e7\u00f5es e as atitudes do seu p\u00fablico em rela\u00e7\u00e3o ao seu conte\u00fado.&nbsp;<\/p>\n\n\n\n<p>Esses insights podem ajud\u00e1-lo a garantir que sua campanha de hashtag tenha obtido os resultados esperados e que tenha atingido o p\u00fablico-alvo correto.<\/p>\n\n\n\n<p>A ferramenta Brand24 pode conduzir a<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-contexto\/\"> <strong>an\u00e1lise de contexto<\/strong><\/a> de uma publica\u00e7\u00e3o ou de um coment\u00e1rio em que algu\u00e9m usou sua hashtag rastreada. O sentimento pode ser positivo, neutro ou negativo.<\/p>\n\n\n\n<p>Por exemplo, nos \u00faltimos 30 dias no Facebook, a hashtag #iPhone recebeu 431 mentions positivos e 18 mentions negativos, e a maioria dos mentions era neutra.<\/p>\n\n\n\n<p>Isso indica um sentimento geralmente favor\u00e1vel em rela\u00e7\u00e3o \u00e0 hashtag.<\/p>\n\n\n\n<p>Aqui est\u00e3o exemplos de mentions positivos e negativos:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba0e76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba0e76\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"362\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24.png\" alt=\"mention positivo detectado pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-166789\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-positive-mention-brand24-248x90.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention com um...<br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba1347&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba1347\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24.png\" alt=\"mention negativo detectado pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-166791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negative-mention-brand24-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">... e sentimento negativo em uma guia Brand24 Mentions.<\/figcaption><\/figure>\n\n\n\n<p>E aqui est\u00e1 um gr\u00e1fico geral sobre a an\u00e1lise de sentimento das hashtags:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba18a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba18a5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment.png\" alt=\"Sentimento relacionado a uma hashtag ao longo do tempo.\" class=\"wp-image-166792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-sentiment-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentimento relacionado a uma hashtag ao longo do tempo.<\/figcaption><\/figure>\n\n\n\n<p>O gr\u00e1fico de sentimentos mostra que a maioria dos mentions \u00e9 positiva, enquanto uma pequena parte dos mentions negativos sugere problemas isolados que podem ser facilmente resolvidos.<\/p>\n\n\n\n<p>Entender de onde v\u00eam esses mentions negativos ajuda a identificar \u00e1reas de melhoria e a aproveitar plataformas que melhoram a imagem de sua marca.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha an\u00e1lise de sentimento para sua hashtag!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Para facilitar, o Brand24 oferece um <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00e9tricas de IA<\/a> Aba. Voc\u00ea pode saber qual fonte gera a maior parte da negatividade e lidar com ela de forma mais eficaz.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba2080&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba2080\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai.png\" alt=\"Detec\u00e7\u00e3o de fonte de negatividade baseada em IA pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-166793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai.png 821w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-negativity-source-ai-248x151.png 248w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detec\u00e7\u00e3o de fonte de negatividade baseada em IA.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>06 Engajamento na trilha<\/strong><\/h3>\n\n\n\n<p>O engajamento \u00e9 uma m\u00e9trica fundamental no mundo da an\u00e1lise de m\u00eddia social. Tudo o que voc\u00ea faz nas m\u00eddias sociais pode influenci\u00e1-lo (inclusive o uso de hashtags).<\/p>\n\n\n\n<p>O envolvimento em termos de an\u00e1lise de hashtag reflete como os usu\u00e1rios interagem com as publica\u00e7\u00f5es que usam sua hashtag. Essas intera\u00e7\u00f5es normalmente incluem curtidas, coment\u00e1rios e compartilhamentos.<\/p>\n\n\n\n<p>Simplificando: o engajamento na m\u00eddia social revela a efic\u00e1cia com que voc\u00ea chama a aten\u00e7\u00e3o do seu p\u00fablico e o motiva a participar da conversa.<\/p>\n\n\n\n<p>E voc\u00ea deve acrescentar um grande \"!\" em suas anota\u00e7\u00f5es com essa:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Os algoritmos de m\u00eddia social avaliam a quantidade e o tipo de engajamento que o seu conte\u00fado recebe para decidir se o promover\u00e3o para mais usu\u00e1rios.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, o monitoramento das m\u00e9tricas de engajamento ajuda a identificar hashtags e t\u00f3picos em alta. Ele tamb\u00e9m fornece insights sobre as estrat\u00e9gias de seus concorrentes, mostrando quais postagens s\u00e3o populares para eles no momento.<\/p>\n\n\n\n<p>Compreender essas intera\u00e7\u00f5es permite que voc\u00ea crie postagens mais envolventes e fa\u00e7a melhor uso das hashtags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba2769&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba2769\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement.png\" alt=\"M\u00e9tricas de engajamento no Facebook.\" class=\"wp-image-166794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement.png 497w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-300x302.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-engagement-158x159.png 158w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">M\u00e9tricas de engajamento no Facebook.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\"><strong>07 Detectar influenciadores usando a hashtag<\/strong><\/h3>\n\n\n\n<p>O marketing de influ\u00eancia, quando usado com sabedoria, pode impulsionar significativamente sua <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-no-facebook\/\">Visibilidade no Facebook<\/a>.<\/p>\n\n\n\n<p>Ao fazer parcerias com influenciadores relevantes para o seu nicho, voc\u00ea pode estender sua mensagem a novos p\u00fablicos e aumentar sua autenticidade.<\/p>\n\n\n\n<p>Mas como encontrar um?<\/p>\n\n\n\n<p>Bem, a an\u00e1lise de hashtag pode simplificar muito esse processo.<\/p>\n\n\n\n<p>A ideia aqui \u00e9 simples: se algu\u00e9m usa sua hashtag, pode ser a pessoa certa para seu nicho.<\/p>\n\n\n\n<p>A an\u00e1lise de hashtag ajuda a identificar os principais influenciadores que discutem t\u00f3picos importantes para sua marca.<\/p>\n\n\n\n<p>Veja como voc\u00ea pode descobrir contas proeminentes do Facebook que frequentemente mention as hashtags da sua marca:<\/p>\n\n\n\n<p>Na ferramenta Brand24, v\u00e1 at\u00e9 a guia Analysis (An\u00e1lise) e role a tela para baixo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 esquerda, voc\u00ea encontrar\u00e1 os principais perfis p\u00fablicos que discutem sua hashtag.<\/li>\n\n\n\n<li>\u00c0 direita, voc\u00ea ver\u00e1 os perfis mais ativos adicionando hashtags de interesse.<\/li>\n<\/ul>\n\n\n\n<p>Para uma pesquisa mais direcionada, visite diretamente a guia Influencers (Influenciadores).<\/p>\n\n\n\n<p>Aqui, voc\u00ea encontrar\u00e1 os perfis mais influentes que falam sobre o t\u00f3pico escolhido e..:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a plataforma que eles usam<\/li>\n\n\n\n<li>o n\u00famero de vezes que eles mentioned sua hashtag<\/li>\n\n\n\n<li>sua contagem de seguidores<\/li>\n\n\n\n<li>compartilhamento de voz<\/li>\n\n\n\n<li>influ\u00eancia<\/li>\n\n\n\n<li>suas pontua\u00e7\u00f5es de influenciadores.<\/li>\n<\/ul>\n\n\n\n<p>Com essas informa\u00e7\u00f5es, voc\u00ea pode identificar os influenciadores com os quais deve colaborar para maximizar o alcance da sua marca.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia do painel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba30d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba30d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"341\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24.png\" alt=\"Lista de influenciadores relevantes por Brand24.\" class=\"wp-image-166795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-inflouencers-brand24-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lista de influenciadores relevantes por Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"related\"><strong>08 Verifique as hashtags relacionadas<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">Ferramentas de escuta social<\/a> como Brand24 ajudam voc\u00ea a encontrar hashtags do Facebook relacionadas \u00e0 sua hashtag principal.<\/p>\n\n\n\n<p>Por que isso \u00e9 importante?<\/p>\n\n\n\n<p>O rastreamento de hashtags relacionadas lhe d\u00e1 a oportunidade de descobrir as hashtags mais populares em seu nicho. Assim, \u00e9 poss\u00edvel manter-se atualizado e abordar esses t\u00f3picos em sua estrat\u00e9gia de m\u00eddia social.<\/p>\n\n\n\n<p>Por outro lado, ele tamb\u00e9m permite que voc\u00ea refine sua estrat\u00e9gia de hashtag incluindo hashtags menos populares e relacionadas a nichos, permitindo que voc\u00ea atinja um p\u00fablico mais espec\u00edfico.<\/p>\n\n\n\n<p>Por exemplo, ao analisar as hashtags relacionadas ao iPhone #, voc\u00ea pode encontrar hashtags da concorr\u00eancia, t\u00f3picos gerais de tecnologia e mentions dos principais produtos da Apple.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba3750&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba3750\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags.png\" alt=\"Lista de hashtags relevantes feita pelo Brand24.\" class=\"wp-image-166796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags.png 734w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-related-hashtags-233x159.png 233w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lista de hashtags relevantes feita pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Entender as hashtags relacionadas lhe d\u00e1 uma vis\u00e3o abrangente da conversa em seu setor, ajudando-o a ficar \u00e0 frente da curva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare\"><strong>09 Compare com a hashtag da concorr\u00eancia<\/strong><\/h3>\n\n\n\n<p>A compara\u00e7\u00e3o de hashtags competitivas \u00e9 uma ferramenta poderosa para a estrat\u00e9gia de m\u00eddia social. Usando o recurso \"Compare Projects\" (Comparar projetos), voc\u00ea pode analisar o desempenho de diferentes hashtags e identificar o que torna uma mais bem-sucedida do que outra.<\/p>\n\n\n\n<p>Vamos dar uma olhada nas hashtags #iPhone e #SamsungGalaxy.<\/p>\n\n\n\n<p>Nessa compara\u00e7\u00e3o, o #iPhone supera claramente o #SamsungGalaxy em quase todas as m\u00e9tricas.<\/p>\n\n\n\n<p>Os motivos podem incluir uma presen\u00e7a mais forte da marca, campanhas de marketing mais eficazes ou maior popularidade geral.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba3cbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba3cbd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects.png\" alt=\"Compara\u00e7\u00e3o de #iPhone e #SamsungGalaxy na ferramenta Brand24\" class=\"wp-image-166797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects.png 857w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-projects-248x145.png 248w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o de #iPhone e #SamsungGalaxy na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<p>O benchmarking de hashtags competitivas pode ajudar voc\u00ea;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>entender sua posi\u00e7\u00e3o no mercado,<\/li>\n\n\n\n<li>identificar pontos fortes e fracos,<\/li>\n\n\n\n<li>e refinar sua abordagem!<\/li>\n<\/ul>\n\n\n\n<p>Ao conduzir regularmente <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-da-concorrencia\/\">monitoramento da concorr\u00eancia<\/a>Com o sistema de gerenciamento de dados, voc\u00ea pode se manter \u00e0 frente das tend\u00eancias e tomar decis\u00f5es informadas para aprimorar seu neg\u00f3cio. <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-marca\/\">desempenho da marca<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compare com os concorrentes!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time\"><strong>10 Acompanhe o desempenho da hashtag ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>O rastreamento de hashtags ao longo do tempo \u00e9 fundamental para entender seu impacto. Ele permite que voc\u00ea veja o desempenho de uma hashtag em diferentes per\u00edodos de tempo, revelando tend\u00eancias e padr\u00f5es.<\/p>\n\n\n\n<p>Ao usar o recurso \"Compare Periods\" (Comparar per\u00edodos), voc\u00ea pode comparar o desempenho atual da hashtag com os dados hist\u00f3ricos da hashtag.<\/p>\n\n\n\n<p>Como foi o desempenho do iPhone #?<\/p>\n\n\n\n<p>Vamos examinar o desempenho da hashtag #iPhone em compara\u00e7\u00e3o com o per\u00edodo anterior:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed41eba4648&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed41eba4648\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods.png\" alt=\"Desempenho das hashtags - avalia\u00e7\u00e3o comparativa ao longo do tempo.\" class=\"wp-image-166798\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods.png 862w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/facebook-hashtag-analytics-compare-periods-248x144.png 248w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Desempenho das hashtags - avalia\u00e7\u00e3o comparativa ao longo do tempo.<\/figcaption><\/figure>\n\n\n\n<p>Esses dados mostram maior engajamento e visibilidade. O aumento em <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">alcance da m\u00eddia social<\/a>e a pontua\u00e7\u00e3o de presen\u00e7a confirmam ainda mais a influ\u00eancia crescente da hashtag.<\/p>\n\n\n\n<p>No entanto, a diminui\u00e7\u00e3o do alcance da m\u00eddia n\u00e3o social e do AVE sugere \u00e1reas que podem precisar de aten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Acompanhar o desempenho de uma hashtag e compar\u00e1-lo com dados hist\u00f3ricos permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra padr\u00f5es no envolvimento do usu\u00e1rio e picos sazonais.<\/li>\n\n\n\n<li>Avalie a efic\u00e1cia da campanha.<\/li>\n\n\n\n<li>Ajuste o conte\u00fado e os cronogramas de publica\u00e7\u00e3o para obter o m\u00e1ximo impacto.<\/li>\n\n\n\n<li>Adapte o conte\u00fado aos interesses e comportamentos do p\u00fablico.<\/li>\n\n\n\n<li>Aloque recursos com mais efici\u00eancia e concentre-se em hashtags de alto desempenho.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore suas hashtags do Facebook!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=229\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Sejamos francos, as hashtags podem parecer um jogo de adivinha\u00e7\u00e3o. Voc\u00ea lan\u00e7a algumas na esperan\u00e7a de que elas se fixem, mas como saber realmente se elas est\u00e3o funcionando?<\/p>\n\n\n\n<p>As ferramentas de monitoramento social s\u00e3o sua arma secreta. Elas s\u00e3o como ter um passe para os bastidores da conversa sobre sua hashtag. Voc\u00ea pode ver quem a est\u00e1 usando, como a est\u00e1 usando e at\u00e9 mesmo se a est\u00e1 adorando ou odiando.<\/p>\n\n\n\n<p>Pense da seguinte forma: voc\u00ea correria uma maratona sem monitorar seu progresso?<\/p>\n\n\n\n<p>As hashtags s\u00e3o a mesma coisa.<\/p>\n\n\n\n<p>Ao monitor\u00e1-los ao longo do tempo, voc\u00ea pode ver o que est\u00e1 funcionando e o que n\u00e3o est\u00e1. Isso permite ajustar sua estrat\u00e9gia e garantir que sua mensagem esteja repercutindo entre as pessoas certas.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sugiro usar um rastreador de hashtag com recursos de IA. Essas ferramentas oferecem dados abrangentes, percep\u00e7\u00f5es acion\u00e1veis e relat\u00f3rios detalhados que impressionar\u00e3o seus clientes ou seu chefe.<\/li>\n\n\n\n<li>Voc\u00ea pode descobrir os principais influenciadores rastreando as hashtags relacionadas. Trata-se de participar das conversas que interessam ao seu p\u00fablico-alvo.<\/li>\n\n\n\n<li>Os usu\u00e1rios de m\u00eddia social buscam ativamente conte\u00fado relevante por meio de hashtags. Isso torna as hashtags ferramentas essenciais para estrat\u00e9gias de marketing e monitoramento de marcas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PERGUNTAS FREQUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\"><strong>O Facebook tem an\u00e1lises de hashtag incorporadas?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>N\u00e3o. A an\u00e1lise nativa do Facebook n\u00e3o rastreia o desempenho da hashtag. N\u00e3o h\u00e1 dados sobre o alcance da hashtag, o volume de mention ou o envolvimento dividido por tag. Voc\u00ea precisa de uma ferramenta de terceiros para obter essas informa\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\"><strong>Quantas hashtags devo usar no Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Pesquisas mostram consistentemente que menos hashtags t\u00eam melhor desempenho no Facebook. Publica\u00e7\u00f5es com 1 a 2 hashtags tendem a gerar muito mais engajamento do que publica\u00e7\u00f5es com 10 ou mais. Priorize a relev\u00e2ncia em vez da quantidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\"><strong>Quais m\u00e9tricas s\u00e3o mais importantes para a an\u00e1lise de hashtag do Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Concentre-se no volume mention (com que frequ\u00eancia a hashtag \u00e9 usada), no alcance (quantas contas exclusivas a veem), no sentimento (se a conversa \u00e9 positiva ou negativa) e no engajamento (curtidas, coment\u00e1rios, compartilhamentos em publica\u00e7\u00f5es com hashtag). Juntos, eles lhe d\u00e3o uma vis\u00e3o completa do impacto de uma hashtag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\"><strong>Posso rastrear a hashtag de um concorrente no Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Sim. Ferramentas como o Brand24 permitem que voc\u00ea monitore qualquer hashtag p\u00fablica, inclusive as que seus concorrentes usam em campanhas. Isso permite que voc\u00ea compare o desempenho de sua pr\u00f3pria hashtag com o da concorr\u00eancia e identifique estrat\u00e9gias que merecem ser adaptadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\"><strong>Como fa\u00e7o para encontrar hashtags populares no Facebook?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>As ferramentas de an\u00e1lise de hashtag revelam as tags de tend\u00eancia rastreando quais delas est\u00e3o gerando mais mentions e engajamento em um determinado per\u00edodo de tempo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\"><strong>O rastreamento de hashtag do Facebook tamb\u00e9m funciona em outras plataformas?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Sim. A maioria das ferramentas de an\u00e1lise de hashtag de terceiros monitora hashtags em v\u00e1rias plataformas, como Instagram, X (Twitter), YouTube, Reddit e outras, em um \u00fanico painel. Isso lhe d\u00e1 uma vis\u00e3o multiplataforma do desempenho de uma hashtag, n\u00e3o apenas no Facebook.<\/p>","protected":false},"excerpt":{"rendered":"<p>Domine a an\u00e1lise de hashtags do Facebook! Descubra maneiras de rastrear e aproveitar as hashtags e aumentar o engajamento. <\/p>","protected":false},"author":82,"featured_media":166780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-166776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=166776"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166776\/revisions"}],"predecessor-version":[{"id":182896,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166776\/revisions\/182896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166780"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=166776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=166776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=166776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}