{"id":166924,"date":"2026-03-11T14:25:00","date_gmt":"2026-03-11T13:25:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=166924"},"modified":"2026-03-31T09:29:33","modified_gmt":"2026-03-31T07:29:33","slug":"mais-opinioes-sobre-o-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/more-views-on-tiktok\/","title":{"rendered":"Como obter mais Mentions no TikTok? 8 melhores estrat\u00e9gias"},"content":{"rendered":"<p><strong>Obter muitas visualiza\u00e7\u00f5es no TikTok \u00e9 valioso, mas para as marcas a verdadeira vit\u00f3ria \u00e9 conseguir @mentioned. Quando os usu\u00e1rios marcam sua marca e fazem refer\u00eancia ao seu produto, seu conte\u00fado come\u00e7a a circular pela comunidade.<\/strong><\/p>\n\n\n\n<p><strong>Vamos dar uma olhada nas 8 melhores t\u00e1ticas que as marcas usar\u00e3o em 2026 para incentivar mais mentions.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os mentions do TikTok s\u00e3o mais importantes para as marcas do que as visualiza\u00e7\u00f5es<\/h4>\n                <p class=\"acf-key-takeaways__text\">Quando os usu\u00e1rios marcam sua marca, fazem refer\u00eancia ao seu produto ou falam sobre voc\u00ea nos coment\u00e1rios, seu conte\u00fado se torna parte das conversas do TikTok, e n\u00e3o apenas mais um v\u00eddeo no feed.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Conte\u00fado compartilh\u00e1vel impulsiona mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">Crie conte\u00fado que as pessoas queiram compartilhar com outras pessoas. Situa\u00e7\u00f5es que possam ser relacionadas, opini\u00f5es fortes e narra\u00e7\u00e3o de hist\u00f3rias geralmente geram coment\u00e1rios em que os espectadores marcam amigos ou fazem refer\u00eancia a marcas ou produtos.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O conte\u00fado gerado pelo usu\u00e1rio multiplica o mentions<\/h4>\n                <p class=\"acf-key-takeaways__text\">Quando os criadores de conte\u00fado publicam v\u00eddeos do TikTok sobre seu produto, eles geralmente marcam a marca ou a incluem nas legendas. Formatos como desafios, tutoriais ou v\u00eddeos \u201cmostre como voc\u00ea usa\u201d incentivam mais pessoas a falar sobre sua marca.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As colabora\u00e7\u00f5es de criadores geralmente funcionam melhor com influenciadores de nicho<\/h4>\n                <p class=\"acf-key-takeaways__text\">Os micro-criadores do TikTok geralmente geram discuss\u00f5es mais aut\u00eanticas do que os grandes influenciadores. Seus p\u00fablicos tendem a confiar mais nas recomenda\u00e7\u00f5es, o que leva a mentions de marca mais naturais nos coment\u00e1rios e no conte\u00fado de acompanhamento.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O rastreamento do mentions revela o que funciona<\/h4>\n                <p class=\"acf-key-takeaways__text\">O monitoramento de onde e como sua marca \u00e9 mentioned ajuda a identificar quais criadores, t\u00f3picos e formatos de conte\u00fado geram conversas reais. Esses insights facilitam a cria\u00e7\u00e3o de conte\u00fado sobre o qual as pessoas conversam naturalmente.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id8tips\"><strong>8 dicas e truques para obter mais mentions no TikTok<\/strong> em 2026<\/h2>\n\n\n\n<p>Os Mentions geralmente aparecem quando o conte\u00fado desencadeia intera\u00e7\u00e3o, comportamento da comunidade ou conte\u00fado gerado pelo usu\u00e1rio. Se sua meta \u00e9 aumentar os mentions da marca no TikTok, concentre-se em tr\u00eas \u00e1reas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>criar conte\u00fado que as pessoas queiram consultar<\/li>\n\n\n\n<li>incentivar os usu\u00e1rios a marcar ou mention sua marca<\/li>\n\n\n\n<li>Colabora\u00e7\u00e3o com criadores e comunidades<\/li>\n<\/ul>\n\n\n\n<p>Abaixo, reuni estrat\u00e9gias comprovadas que as marcas usam para aumentar os mentions do TikTok:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong><strong>01 Crie conte\u00fado que as pessoas queiram consultar<\/strong><\/strong><\/h3>\n\n\n\n<p>Os Mentions geralmente aparecem quando os espectadores querem compartilhar ou discutir algo com outra pessoa.<\/p>\n\n\n\n<p>\u00c9 por isso que o conte\u00fado mais eficaz do TikTok para as marcas geralmente inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fatos surpreendentes<\/li>\n\n\n\n<li>situa\u00e7\u00f5es relacion\u00e1veis<\/li>\n\n\n\n<li>opini\u00f5es fortes<\/li>\n\n\n\n<li>tomadas pol\u00eamicas<\/li>\n\n\n\n<li>narra\u00e7\u00e3o de hist\u00f3rias<\/li>\n<\/ul>\n\n\n\n<p>Quando os espectadores comentam em suas postagens como:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17cdfa8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17cdfa8d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"329\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1.jpg\" alt=\"\" class=\"wp-image-182040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1.jpg 1080w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-300x91.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-248x76.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-1-90x27.jpg 90w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok org\u00e2nico mention da marca IKEA<\/figcaption><\/figure>\n\n\n\n<p>ou<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17cdfda0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17cdfda0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"251\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1.jpg\" alt=\"\" class=\"wp-image-182039\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-300x94.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-248x78.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-clarins-1-90x28.jpg 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok org\u00e2nico mention do produto da Clarins<\/figcaption><\/figure>\n\n\n\n<p>ent\u00e3o voc\u00ea est\u00e1 gerando mentions org\u00e2nicos!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nSe voc\u00ea n\u00e3o tiver certeza de quais t\u00f3picos as pessoas j\u00e1 associam \u00e0 sua marca, as ferramentas de monitoramento social podem ajudar a revel\u00e1-los.<br><br>Por exemplo, o <b>An\u00e1lise de t\u00f3picos de IA<\/b> destaca os temas recorrentes nos mentions on-line, facilitando a identifica\u00e7\u00e3o de \u00e2ngulos que naturalmente geram discuss\u00f5es.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce0098&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce0098\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1.png\" alt=\"\" class=\"wp-image-182051\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-topic-analysis-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de t\u00f3picos de IA do TikTok para a IKEA<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong><strong>02 Incentivar o conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/strong><\/strong><\/h3>\n\n\n\n<p>Uma das maneiras mais r\u00e1pidas de gerar mentions de marca \u00e9 <strong>d\u00ea \u00e0s pessoas um motivo para criar conte\u00fado sobre voc\u00ea.<\/strong><\/p>\n\n\n\n<p>O conte\u00fado gerado pelo usu\u00e1rio produz naturalmente mentions porque os usu\u00e1rios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marcar a conta da marca<\/li>\n\n\n\n<li>usar o nome da marca nas legendas<\/li>\n\n\n\n<li>mention o produto nos coment\u00e1rios<\/li>\n<\/ul>\n\n\n\n<p>Mas o UGC raramente acontece <em>por acidente!<\/em> Normalmente, as marcas precisam criar um formato <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">que<strong>&nbsp;convida alguns<\/strong><\/span><strong> tipo de participa\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p>As formas mais comuns incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tend\u00eancias de rea\u00e7\u00e3o<\/li>\n\n\n\n<li>\u201cV\u00eddeos \u201dmostre-nos como voc\u00ea o usa<\/li>\n\n\n\n<li>Transforma\u00e7\u00f5es antes e depois<\/li>\n\n\n\n<li>formatos de narra\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo, um prompt simples como:<\/p>\n\n\n\n<p><em>\u201cAvalie nossos produtos que voc\u00ea usa em sua rotina di\u00e1ria.\u201d<\/em><\/p>\n\n\n\n<p>pode gerar dezenas ou centenas de varia\u00e7\u00f5es de criadores:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce0471&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce0471\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"605\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1.png\" alt=\"\" class=\"wp-image-182041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gisou-trend-1-1-90x54.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A tend\u00eancia do TikTok \u201cRating my Gisou products\u201d gerou uma grande quantidade de UGC<\/figcaption><\/figure>\n\n\n\n<p>Quanto mais f\u00e1cil for recriar seu formato, mais pessoas participar\u00e3o e mais mentions de sua marca aparecer\u00e3o no TikTok.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nO UGC geralmente se espalha para al\u00e9m de sua pr\u00f3pria conta. <b>Ferramentas de monitoramento de m\u00eddia<\/b> como Brand24 pode ajud\u00e1-lo a descobrir v\u00eddeos em que os criadores mention sua marca <b>mesmo que n\u00e3o marquem seu perfil<\/b>, para que voc\u00ea possa interagir com eles ou ampliar o conte\u00fado. <br><br>Confira as capturas de tela abaixo para ver como funciona!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce0741&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce0741\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1.jpg\" alt=\"\" class=\"wp-image-182053\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1.jpg 440w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-300x545.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-87x159.jpg 87w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-untagged-1-50x90.jpg 50w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um mention n\u00e3o identificado da Decathlon no TikTok...<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce0994&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce0994\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"246\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1.png\" alt=\"\" class=\"wp-image-182052\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1.png 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-248x76.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-decathlon-1-90x28.png 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">...que foi encontrado pelo Brand24 e listado na guia Mentions.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe todos os seus mentions no TikTok com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong><strong>03 Lance uma hashtag com sua marca<\/strong><\/strong><\/h3>\n\n\n\n<p>Hashtags e desafios de hashtag s\u00e3o uma das maneiras mais confi\u00e1veis de gerar <strong>grandes volumes de mentions<\/strong>.<\/p>\n\n\n\n<p>Um desafio bem elaborado do TikTok geralmente inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>um motivo para participar<\/li>\n\n\n\n<li>uma a\u00e7\u00e3o simples que os usu\u00e1rios podem replicar<\/li>\n\n\n\n<li>uma hashtag memor\u00e1vel<\/li>\n\n\n\n<li>um formato claro e repet\u00edvel<\/li>\n<\/ul>\n\n\n\n<p>Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>desafios de transforma\u00e7\u00e3o<\/li>\n\n\n\n<li>\u201cTend\u00eancias \u201dmostre sua cole\u00e7\u00e3o<\/li>\n\n\n\n<li>v\u00eddeos de rea\u00e7\u00e3o<\/li>\n\n\n\n<li>formatos criativos de narra\u00e7\u00e3o de hist\u00f3rias<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce107b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce107b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1.jpg\" alt=\"\" class=\"wp-image-182045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1.jpg 409w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-gymshark-challenge-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Desafio de hashtag do Gymshark no TikTok<\/figcaption><\/figure>\n\n\n\n<p>Quando os usu\u00e1rios participam do desafio, eles geralmente incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a hashtag da marca<\/li>\n\n\n\n<li>a marca @handle<\/li>\n\n\n\n<li>um mention em legendas ou coment\u00e1rios<\/li>\n<\/ul>\n\n\n\n<p>Isso cria um efeito de rede: cada novo participante exp\u00f5e o desafio ao seu p\u00fablico, o que traz mais e mais participantes (e mais mentions!).<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nAo realizar um desafio de hashtag, \u00e9 \u00fatil acompanhar a evolu\u00e7\u00e3o da conversa. <b><a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\">Monitoramento do desempenho da hashtag<\/a><\/b> permite que voc\u00ea veja com que frequ\u00eancia a hashtag do seu desafio aparece, quais criadores participam e como a discuss\u00e3o em torno da hashtag cresce com o tempo.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce13a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce13a6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1.png\" alt=\"\" class=\"wp-image-182054\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-hashtag-analysis-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia An\u00e1lise de hashtag na ferramenta Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong><strong>04 Colaborar com influenciadores de nicho<\/strong><\/strong><\/h3>\n\n\n\n<p>Muitas campanhas bem-sucedidas do TikTok dependem de <strong>v\u00e1rios criadores menores<\/strong> em vez de um grande influenciador. Por qu\u00ea? Porque os microcriadores geralmente geram mentions mais aut\u00eanticos.<\/p>\n\n\n\n<p>Eles tendem a ter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>taxas de engajamento mais altas<\/li>\n\n\n\n<li>rela\u00e7\u00f5es comunit\u00e1rias mais fortes<\/li>\n\n\n\n<li>mais credibilidade ao recomendar produtos<\/li>\n\n\n\n<li>refer\u00eancias de marcas mais naturais<\/li>\n<\/ul>\n\n\n\n<p>Em vez de pedir aos criadores que produzam posts patrocinados altamente roteirizados, geralmente \u00e9 melhor incentiv\u00e1-los a encontrar uma maneira de <strong>integrar o produto <\/strong>em seu conte\u00fado normal.<\/p>\n\n\n\n<p>Por exemplo, os influenciadores podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mostrar como eles usam seu produto na vida cotidiana<\/li>\n\n\n\n<li>compartilhe uma avalia\u00e7\u00e3o honesta<\/li>\n\n\n\n<li>incluir o produto naturalmente em uma hist\u00f3ria ou coment\u00e1rios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce171f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce171f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea.jpg\" alt=\"\" class=\"wp-image-182038\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea.jpg 799w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-300x168.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-248x139.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ikea-90x50.jpg 90w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um micro-criador que casualmente menciona a IKEA nos coment\u00e1rios do TikTok<\/figcaption><\/figure>\n\n\n\n<p>Quando o conte\u00fado parece aut\u00eantico, os espectadores ficam mais propensos a mention a marca em seus pr\u00f3prios coment\u00e1rios ou discuss\u00f5es.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nAntes de entrar em contato com os criadores, vale a pena verificar <b>quem j\u00e1 fala sobre sua marca<\/b> ou categoria de produto. <br><br>Algumas ferramentas de monitoramento <b>destacar influenciadores do TikTok<\/b> e criadores que geram o maior engajamento e sentimento positivo em torno de palavras-chave, t\u00f3picos ou hashtags espec\u00edficos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce19ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce19ef\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1.png\" alt=\"\" class=\"wp-image-182055\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-influencer-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de influenciadores para a marca Gisou usando o Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong><strong>05 Destacar hist\u00f3rias de clientes<\/strong><\/strong><\/h3>\n\n\n\n<p>As hist\u00f3rias de clientes podem ser muito poderosas porque parecem reais e relacion\u00e1veis. Em vez de se concentrar apenas nos recursos do produto, mostre <strong>como pessoas reais usam seus produtos<\/strong> e quais resultados eles alcan\u00e7am.<\/p>\n\n\n\n<p>Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transforma\u00e7\u00f5es antes e depois<\/li>\n\n\n\n<li>depoimentos de clientes<\/li>\n\n\n\n<li>estudos de caso de criadores<\/li>\n\n\n\n<li>rea\u00e7\u00f5es \u00e0s experi\u00eancias com produtos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce1cf5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce1cf5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare.jpg\" alt=\"\" class=\"wp-image-182047\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare.jpg 409w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-300x587.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-bubble-skincare-46x90.jpg 46w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Bubble Skincare oferece uma plataforma para que os clientes compartilhem suas opini\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>Hist\u00f3rias como essas geralmente incentivam os espectadores a marcar outras pessoas que possam se identificar.<\/p>\n\n\n\n<p>Essa \u00e9 outra forma de org\u00e2nicos <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" title=\"\">TikTok mentions<\/a> pode aparecer: por meio de experi\u00eancias compartilhadas em vez de promo\u00e7\u00e3o direta.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nAs hist\u00f3rias de clientes geralmente aparecem em postagens, avalia\u00e7\u00f5es e coment\u00e1rios dispersos. <br><br>Recursos como <b><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a><\/b> pode ajudar a revelar mentions positivos que podem ser posteriormente transformados em depoimentos, estudos de caso ou conte\u00fado social.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce1ffb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce1ffb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1.png\" alt=\"\" class=\"wp-image-182056\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-sentiment-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aplicativo Strava positivo mentions no TikTok, filtrado em Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conhe\u00e7a as melhores hist\u00f3rias da comunidade no TikTok com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong><strong>06 Entre em a\u00e7\u00e3o e interaja com sua comunidade<\/strong><\/strong><\/h3>\n\n\n\n<p>As transmiss\u00f5es ao vivo criam um tipo de intera\u00e7\u00e3o diferente das postagens regulares.<\/p>\n\n\n\n<p>Durante as sess\u00f5es do TikTok Live, os espectadores podem interagir com sua marca em tempo real, o que geralmente leva a mais conversas e mentions.<\/p>\n\n\n\n<p>Durante uma transmiss\u00e3o ao vivo t\u00edpica, os espectadores podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marcar amigos para participar da transmiss\u00e3o<\/li>\n\n\n\n<li>fazer perguntas sobre seu produto<\/li>\n\n\n\n<li>mention a marca no bate-papo<\/li>\n\n\n\n<li>iniciar discuss\u00f5es com outros espectadores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce252d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce252d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1.jpg\" alt=\"\" class=\"wp-image-182048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1.jpg 469w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-300x512.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-93x159.jpg 93w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-plouise-live-1-53x90.jpg 53w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P Louise brand mention durante sua live no TikTok<\/figcaption><\/figure>\n\n\n\n<p>Isso torna as sess\u00f5es ao vivo uma maneira surpreendentemente eficaz de gerar mentions orientados pela comunidade, especialmente quando a marca responde ativamente a coment\u00e1rios e perguntas.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nAs sess\u00f5es ao vivo geralmente provocam picos de discuss\u00e3o sobre a marca. <br><br>As ferramentas de monitoramento podem detectar aumentos repentinos nos mentions: O Brand24, por exemplo, usa <b>Alertas de tempestades<\/b> para notificar as equipes quando o volume da conversa aumenta rapidamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce2808&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce2808\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"191\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png\" alt=\"\" class=\"wp-image-182057\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-300x57.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-248x47.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-storm-alerts-feature-1-90x17.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alertas de tempestades em Brand24 enviam notifica\u00e7\u00f5es diretamente para sua caixa de entrada<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong><strong>07 Incentivar a participa\u00e7\u00e3o da comunidade<\/strong><\/strong><\/h3>\n\n\n\n<p>O TikTok funciona melhor quando as marcas se comportam como <strong>membros reais da comunidade, n\u00e3o apenas editores ou transmissores unidirecionais<\/strong>.<\/p>\n\n\n\n<p>Algumas maneiras simples de incentivar a participa\u00e7\u00e3o incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comentar nos v\u00eddeos de outros criadores<\/li>\n\n\n\n<li>destacar o conte\u00fado dos f\u00e3s<\/li>\n\n\n\n<li>respondendo \u00e0s perguntas da comunidade<\/li>\n\n\n\n<li>fazer perguntas nas legendas<\/li>\n<\/ul>\n\n\n\n<p>Quanto mais vis\u00edvel sua marca estiver nas conversas, maior ser\u00e1 a probabilidade de as pessoas fazerem refer\u00eancia a ela em suas pr\u00f3prias publica\u00e7\u00f5es ou coment\u00e1rios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce2b90&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce2b90\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1.png\" alt=\"\" class=\"wp-image-182049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1.png 887w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-300x271.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-176x159.png 176w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-ryanair-bubble-community-1-1-90x81.png 90w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Bubble Skincare e a Ryanair mant\u00eam-se ativamente envolvidas com suas comunidades do TikTok<\/figcaption><\/figure>\n\n\n\n<p>Em outras palavras: Os mentions crescem quando sua marca se torna uma parte importante do di\u00e1logo da comunidade.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nSe quiser participar de conversas, primeiro voc\u00ea precisa saber onde elas est\u00e3o acontecendo. <br><br><b>Ferramentas de escuta social<\/b> pode revelar publica\u00e7\u00f5es e discuss\u00f5es em que sua marca j\u00e1 est\u00e1 sendo mentioned, facilitando a <b>Entre na conversa<\/b> em vez de esperar que as pessoas marquem voc\u00ea diretamente.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">As 15 melhores ferramentas de escuta social para 2026 <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong><strong>08 Rastrear qual conte\u00fado <em>de fato<\/em> gera mentions<\/strong><\/strong><\/h3>\n\n\n\n<p>Muitas marcas se concentram nas m\u00e9tricas de vaidade t\u00edpicas do TikTok, como visualiza\u00e7\u00f5es, curtidas ou crescimento de seguidores. Mas esses n\u00fameros nem sempre mostram se sua marca est\u00e1 sendo comentada!<\/p>\n\n\n\n<p>A an\u00e1lise do Mentions pode revelar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a frequ\u00eancia com que as pessoas fazem refer\u00eancia \u00e0 sua marca<\/li>\n\n\n\n<li>em quais contextos e temas sua marca aparece<\/li>\n\n\n\n<li>quais criadores falam sobre seus produtos<\/li>\n\n\n\n<li>quais campanhas geram discuss\u00f5es<\/li>\n\n\n\n<li>se o sentimento da conversa \u00e9 positivo ou negativo<\/li>\n<\/ul>\n\n\n\n<p>O rastreamento de mentions do TikTok ajuda voc\u00ea a identificar quais tipos de conte\u00fado realmente geram conversas. Por exemplo, voc\u00ea pode descobrir que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>os experimentos com produtos geram mais mentions do que os tutoriais<\/li>\n\n\n\n<li>colabora\u00e7\u00f5es de criadores geram mais discuss\u00f5es do que v\u00eddeos somente de marcas<\/li>\n\n\n\n<li>determinados t\u00f3picos estimulam consistentemente as conversas sobre sua marca<\/li>\n<\/ul>\n\n\n\n<p>Compreender esses padr\u00f5es pode ajudar sua marca a criar conte\u00fado que as pessoas naturalmente desejar\u00e3o mention e consultar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>Dica profissional<\/b><br><br>\n\nEm vez de se basear apenas em visualiza\u00e7\u00f5es ou curtidas, monitore a frequ\u00eancia com que as pessoas <i>de fato<\/i> mention sua marca. <br><br>Ferramentas de escuta social como o Brand24 fornecem pain\u00e9is que mostram o volume, o alcance, o sentimento e as tend\u00eancias de discuss\u00e3o do mention. Voc\u00ea pode at\u00e9 mesmo perguntar ao <b>Assistente de marca com tecnologia de IA<\/b> o que causou um pico de mentions ou quais criadores de conte\u00fado falaram mais sobre sua marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d7a17ce2fb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d7a17ce2fb6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1.png\" alt=\"\" class=\"wp-image-182058\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/more-tiktok-mentions-brand-assistant-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O AI Brand Assistant ajuda voc\u00ea a se aprofundar no TikTok mentions <\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise os mentions do TikTok com o AI Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=489\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PERGUNTAS FREQUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\"><strong>Por que voc\u00ea deveria se preocupar com os mentions em 2026?<\/strong><\/h3>\n\n\n\n<p>Porque os mentions influenciam cada vez mais a visibilidade de sua marca on-line.<\/p>\n\n\n\n<p>Ferramentas de IA como ChatGPT, Gemini ou Perplexity tendem a destacar marcas que <strong>aparecem com frequ\u00eancia na web<\/strong>, inclusive em v\u00eddeos do TikTok, discuss\u00f5es no Reddit, an\u00e1lises e artigos.<\/p>\n\n\n\n<p>De acordo com um <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Estudo da Semrush<\/a>, Segundo o Comit\u00ea de Pesquisa de Mercado, o tr\u00e1fego das plataformas de pesquisa de IA cresceu mais de 500% no ano passado. Isso significa que as marcas que s\u00e3o regularmente mentioned on-line t\u00eam maior probabilidade de aparecer nas respostas que as pessoas veem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">O n\u00famero de mentions afeta o alcance do TikTok?<\/h3>\n\n\n\n<p>Sim, mas principalmente de forma indireta. O algoritmo do TikTok analisa primeiro <strong>sinais de engajamento<\/strong> como tempo de exibi\u00e7\u00e3o, coment\u00e1rios e compartilhamentos. <\/p>\n\n\n\n<p>Os Mentions podem ajudar a aumentar esses sinais, atraindo mais pessoas para a conversa. Quando algu\u00e9m marca uma marca em um coment\u00e1rio, isso geralmente mant\u00e9m a discuss\u00e3o em andamento. <\/p>\n\n\n\n<p>E mais discuss\u00f5es geralmente levam a mais visibilidade e envolvimento, o que pode ajudar seu v\u00eddeo a atingir um p\u00fablico maior.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\nLeia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-do-tiktok\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Como medir e aumentar a visibilidade do TikTok?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\"><strong>Como verificar o mentions no TikTok?<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode verificar os mentions manualmente pesquisando o nome da marca, o nome do produto ou a hashtag na barra de pesquisa do TikTok. <\/p>\n\n\n\n<p>No entanto, esse m\u00e9todo pode perder publica\u00e7\u00f5es em que os usu\u00e1rios mention sua marca sem marcar sua conta. <\/p>\n\n\n\n<p>Ferramentas de escuta social como o Brand24 podem rastrear automaticamente esses mentions e reuni-los em um s\u00f3 lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\"><strong>Como ver quando algu\u00e9m lhe d\u00e1 mention no TikTok?<\/strong><\/h3>\n\n\n\n<p>O TikTok envia uma notifica\u00e7\u00e3o quando algu\u00e9m <strong>marque sua conta usando @nomedeusu\u00e1rio<\/strong> em uma legenda ou coment\u00e1rio de v\u00eddeo.<\/p>\n\n\n\n<p>Muitos usu\u00e1rios mention marcas sem marcar a conta, por exemplo, simplesmente escrevendo o nome da marca. Nesses casos, voc\u00ea n\u00e3o receber\u00e1 uma notifica\u00e7\u00e3o direta.<\/p>\n\n\n\n<p>Para capturar esses mentions, as marcas costumam usar <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" title=\"\">ferramentas de monitoramento de m\u00eddia social<\/a> que rastreiam palavras-chave, nomes de produtos e mentions de marcas em plataformas sociais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\"><strong>O que significa quando algu\u00e9m lhe d\u00e1 mention no TikTok?<\/strong><\/h3>\n\n\n\n<p>Quando algu\u00e9m mentionsua marca no TikTok, isso significa que <strong>fazer refer\u00eancia \u00e0 sua marca, produto ou conta em um v\u00eddeo, legenda ou coment\u00e1rio<\/strong>.<\/p>\n\n\n\n<p>Os Mentions podem aparecer de v\u00e1rias maneiras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>marcando sua conta (@brandname)<\/li>\n\n\n\n<li>escrever o nome da marca nas legendas<\/li>\n\n\n\n<li>discutir o produto nos coment\u00e1rios<\/li>\n\n\n\n<li>fazendo refer\u00eancia \u00e0 marca em outro v\u00eddeo<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq6\"><strong>Como fazer mention em algu\u00e9m no TikTok?<\/strong><\/h3>\n\n\n\n<p>Para mention algu\u00e9m no TikTok, digite <strong>@ seguido de seu nome de usu\u00e1rio<\/strong> em uma legenda, coment\u00e1rio ou descri\u00e7\u00e3o de v\u00eddeo. O TikTok sugerir\u00e1 contas \u00e0 medida que voc\u00ea digitar, e a sele\u00e7\u00e3o de uma delas criar\u00e1 um mention clic\u00e1vel.<\/p>\n\n\n\n<p>Os Mentions notificam a conta marcada e facilitam que outras pessoas descubram o perfil que est\u00e1 sendo referenciado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Receber mentioned no TikTok significa que sua marca faz parte da conversa. Aqui est\u00e3o 9 dicas de especialistas para incentivar os criadores de conte\u00fado a mention sua marca com mais frequ\u00eancia!<\/p>","protected":false},"author":99,"featured_media":166997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-166924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Zwierz","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=166924"}],"version-history":[{"count":43,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166924\/revisions"}],"predecessor-version":[{"id":182791,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/166924\/revisions\/182791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/166997"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=166924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=166924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=166924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}