{"id":167365,"date":"2024-08-28T12:15:57","date_gmt":"2024-08-28T10:15:57","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=167365"},"modified":"2026-04-13T14:19:58","modified_gmt":"2026-04-13T12:19:58","slug":"visibilidade-do-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-visibility\/","title":{"rendered":"Guia do TikTok: Como medir e aumentar a visibilidade do TikTok?"},"content":{"rendered":"<p>Deseja expandir sua marca ou empresa e ser notado no TikTok? Siga o exemplo da Lululemon: essa marca foi mentioned 1760 vezes no TikTok no m\u00eas passado e alcan\u00e7ou mais de 128 MILH\u00d5ES de pessoas (!). A pontua\u00e7\u00e3o de presen\u00e7a da Lululemon \u00e9 61; \u00e9 maior do que 80% das marcas! A visibilidade no TikTok \u00e9 crucial. Agora \u00e9 a sua vez!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Visibilidade do TikTok<\/strong> refere-se a quantas pessoas veem seu conte\u00fado do TikTok. Ela \u00e9 influenciada por fatores como o n\u00famero de visualiza\u00e7\u00f5es, curtidas e coment\u00e1rios no TikTok, bem como o uso de tend\u00eancias, hashtags populares e m\u00fasicas. A visibilidade \u00e9 a chave para uma presen\u00e7a forte no TikTok. Quanto maior a visibilidade, mais pessoas ver\u00e3o seus v\u00eddeos do TikTok.<\/p>\n\n\n\n<p>Neste artigo, mostrarei como medir e aumentar a visibilidade no TikTok.<\/p>\n\n\n\n<p>Vamos nos aprofundar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-tiktok-visibility\"><strong>O que \u00e9 visibilidade do TikTok?<\/strong><\/h2>\n\n\n\n<p>A visibilidade do TikTok determina a facilidade com que o conte\u00fado do TikTok \u00e9 descoberto, o que significa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantos usu\u00e1rios ter\u00e3o seu v\u00eddeo na p\u00e1gina Para voc\u00ea<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>P\u00e1gina para voc\u00ea (FYP)<\/strong> \u00e9 a primeira p\u00e1gina quando voc\u00ea abre o aplicativo. Ela mostra v\u00eddeos recomendados para um determinado usu\u00e1rio com base em um algoritmo. Entrar na p\u00e1gina Para voc\u00ea \u00e9 o Santo Graal do sucesso do TikTok!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se o seu v\u00eddeo ou perfil ser\u00e1 exibido para os usu\u00e1rios quando eles digitarem palavras-chave espec\u00edficas na barra de pesquisa do aplicativo TikTok<\/li>\n<\/ul>\n\n\n\n<p>Quanto maior for a visibilidade no TikTok, maior ser\u00e1 a probabilidade de seu conte\u00fado ser visto por um p\u00fablico maior.<\/p>\n\n\n\n<p>Como outras plataformas de m\u00eddia social, o algoritmo do TikTok n\u00e3o \u00e9 totalmente divulgado. Mas h\u00e1 <strong>fatores-chave que influenciam a visibilidade do conte\u00fado do TikTok<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero de curtidas, coment\u00e1rios, compartilhamentos, repostagens<\/li>\n\n\n\n<li>Ver contagem<\/li>\n\n\n\n<li>Uso de tend\u00eancias, sons de tend\u00eancias e hashtags<\/li>\n\n\n\n<li>Cronograma de postagem consistente<\/li>\n\n\n\n<li>Legendas de v\u00eddeo<\/li>\n<\/ul>\n\n\n\n<p>Obviamente, lembre-se de N\u00c3O violar os termos do TikTok e as diretrizes da comunidade! Se voc\u00ea fizer isso, sua publica\u00e7\u00e3o no TikTok ser\u00e1 removida e sua conta do TikTok poder\u00e1 at\u00e9 ser banida.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Me\u00e7a sua visibilidade no TikTok!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure\"><strong>Como medir a visibilidade do TikTok?<\/strong><\/h2>\n\n\n\n<p>Gra\u00e7as \u00e0 visibilidade do TikTok, voc\u00ea pode ver a extens\u00e3o do seu alcance e se o seu conte\u00fado \u00e9 envolvente.<\/p>\n\n\n\n<p>Se seus v\u00eddeos forem de baixa visibilidade, voc\u00ea n\u00e3o ter\u00e1 sucesso no TikTok.<\/p>\n\n\n\n<p>Portanto, avalie melhor sua visibilidade e otimize sua estrat\u00e9gia de conte\u00fado.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Dica:<\/strong> Verifique a visibilidade de seus concorrentes. Por qu\u00ea? Para saber como eles est\u00e3o se saindo nessa plataforma e ter uma refer\u00eancia para definir metas de marketing do TikTok e verificar se o seu desempenho \u00e9 bom.<\/p>\n\n\n\n<p>Para medir a visibilidade do TikTok, acompanhe estas m\u00e9tricas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O volume de mentions&nbsp;<\/li>\n\n\n\n<li>Alcance da m\u00eddia social<\/li>\n\n\n\n<li>Impress\u00f5es<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de presen\u00e7a&nbsp;<\/li>\n\n\n\n<li>Compartilhamento de voz<\/li>\n<\/ul>\n\n\n\n<p>Cada m\u00e9trica \u00e9 explicada a seguir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-volume-of-mentions\"><strong>01 O volume de mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p>O volume de mentions descreve a frequ\u00eancia com que as pessoas falam sobre voc\u00ea.<\/p>\n\n\n\n<p>Se sua marca recebe muitas <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\">TikTok mentions<\/a>Se o p\u00fablico-alvo for maior, \u00e9 mais prov\u00e1vel que ou\u00e7a falar de voc\u00ea e, como resultado, veja seu conte\u00fado.<\/p>\n\n\n\n<p>Quando as pessoas fazem mention de sua marca em seus pr\u00f3prios v\u00eddeos ou coment\u00e1rios no TikTok, isso significa que sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a> e <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\">visibilidade on-line<\/a> s\u00e3o fortes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3433552c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3433552c7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-mention-in-tiktok-video.jpg\" alt=\"Djerf Avenue (marca de roupas e beleza) mentioned no v\u00eddeo do TikTok\" class=\"wp-image-176052\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-mention-in-tiktok-video.jpg 377w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-mention-in-tiktok-video-8x12.jpg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-mention-in-tiktok-video-300x477.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-mention-in-tiktok-video-100x159.jpg 100w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Djerf Avenue (marca de roupas e beleza) mentioned no v\u00eddeo do TikTok<\/figcaption><\/figure>\n\n\n\n<p>Quer que os usu\u00e1rios do TikTok continuem falando sobre voc\u00ea?<\/p>\n\n\n\n<p>Aqui est\u00e1 a receita: rastreie os mentions e responda a eles! A intera\u00e7\u00e3o e a demonstra\u00e7\u00e3o de que voc\u00ea se importa far\u00e3o com que eles queiram falar mais sobre voc\u00ea.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Obviamente, todos os mentions marcados s\u00e3o exibidos nas notifica\u00e7\u00f5es do TikTok, mas isso n\u00e3o \u00e9 o mais conveniente.<\/p>\n\n\n\n<p>Imagine que sua marca seja mentioned pelo menos 100 vezes por dia - incontrol\u00e1vel!<\/p>\n\n\n\n<p>Al\u00e9m disso, o TikTok n\u00e3o mostrar\u00e1 mentions n\u00e3o marcados e, como sabemos, muitas pessoas n\u00e3o marcam uma marca, apenas escrevem seu nome.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3433558c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3433558c5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"226\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-find-untagged-mention-on-tiktok.png\" alt=\"TikTok mention n\u00e3o identificado detectado por Brand24\" class=\"wp-image-176053\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-find-untagged-mention-on-tiktok.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-find-untagged-mention-on-tiktok-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-find-untagged-mention-on-tiktok-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-find-untagged-mention-on-tiktok-248x56.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok mention da Garmin sem marca\u00e7\u00e3o detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>A melhor maneira de medir o n\u00famero de mentions \u00e9 usar <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a>como, por exemplo <a title=\"Brand24.\" href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\">Brand24.<\/a><\/p>\n\n\n\n<p>Ele monitora e analisa mentions (marcados e n\u00e3o marcados) no TikTok e em outros lugares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social, como Instagram, X (Twitter), LinkedIn, YouTube<\/li>\n\n\n\n<li>F\u00f3runs como o Reddit e o Quora<\/li>\n\n\n\n<li>Sites de avalia\u00e7\u00e3o, como o Tripadvisor e o Yelp<\/li>\n\n\n\n<li>Sites de not\u00edcias e outros sites<\/li>\n\n\n\n<li>Plataformas de podcast como Spotify e Apple Podcasts<\/li>\n\n\n\n<li>Boletins informativos<\/li>\n<\/ul>\n\n\n\n<p>Para ver o volume de mentions, abra o Brand24, crie um novo projeto com o nome de sua marca e v\u00e1 para a guia Mentions.<\/p>\n\n\n\n<p>\u00c0 direita, na se\u00e7\u00e3o de filtros, selecione TikTok como fonte.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343355df8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343355df8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"431\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-track-mention-on-tiktok.png\" alt=\"Guia Mentions no Brand24, a melhor ferramenta de escuta social de IA\" class=\"wp-image-176046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-track-mention-on-tiktok.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-track-mention-on-tiktok-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-track-mention-on-tiktok-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-track-mention-on-tiktok-248x107.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Mentions no Brand24<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 gerar\u00e1 um gr\u00e1fico de linha interativo mostrando o volume de seus mentions do TikTok e o alcance deles. A linha azul representa os mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3433561e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3433561e4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"271\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-analysis.png\" alt=\"Brand24: mentions da Garmin - gr\u00e1fico de linhas\" class=\"wp-image-176058\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-analysis.png 982w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-analysis-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-analysis-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-analysis-248x68.png 248w\" sizes=\"auto, (max-width: 982px) 100vw, 982px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: mentions da Garmin e alcance - gr\u00e1fico de linhas<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, o Garmin foi mentioned 1145 vezes no TikTok durante um m\u00eas. Em duas ocasi\u00f5es (24 de julho e 6 de agosto), foi registrado um pico de mentions - voc\u00ea deve estar se perguntando o que causou isso.<\/p>\n\n\n\n<p>Gra\u00e7as ao AI Anomaly Detector, tudo o que voc\u00ea precisa fazer \u00e9 clicar no ponto de exclama\u00e7\u00e3o acima do gr\u00e1fico e obter uma breve explica\u00e7\u00e3o:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea3433566d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea3433566d7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"136\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-ai-mention-analysis.png\" alt=\"Brand24: Detector de anomalias - explica\u00e7\u00e3o do motivo pelo qual os mentions da Garmin tiveram um pico em 6 de agosto\" class=\"wp-image-176059\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-ai-mention-analysis.png 517w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-ai-mention-analysis-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-ai-mention-analysis-300x79.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-ai-mention-analysis-248x65.png 248w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Detector de anomalias - explica\u00e7\u00e3o do motivo pelo qual os mentions da Garmin tiveram um pico em 6 de agosto<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 tamb\u00e9m realiza an\u00e1lise de sentimento para que voc\u00ea possa ver o sentimento geral da sua marca e o sentimento em diferentes fontes separadamente, incluindo o TikTok:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343356ab0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343356ab0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-metrics-analysis.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - fontes de sentimento da Garmin e seu n\u00edvel\" class=\"wp-image-176051\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-metrics-analysis.png 639w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-metrics-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-metrics-analysis-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-metrics-analysis-248x151.png 248w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - fontes de sentimento da Garmin e seu n\u00edvel<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Aumente a visibilidade com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-reach\"><strong>02 Alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>Acabei de lhe falar sobre mentions. Agora \u00e9 hora do alcance da m\u00eddia social, que est\u00e1 relacionado \u00e0 m\u00e9trica anterior.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\">Alcance da m\u00eddia social<\/a> \u00e9 o n\u00famero de pessoas que viram seus v\u00eddeos do TikTok e o conte\u00fado mentioning de sua marca. Isso o ajudar\u00e1 a avaliar o quanto seu conte\u00fado est\u00e1 se espalhando.<\/p>\n\n\n\n<p>Se voc\u00ea tiver um alto alcance nas m\u00eddias sociais, isso significa que muitos usu\u00e1rios \u00fanicos tiveram acesso ao seu conte\u00fado. Conclus\u00e3o: sua visibilidade no TikTok est\u00e1 mais do que OK!<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>H\u00e1 duas maneiras de medir o alcance:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Alcance de um v\u00eddeo<\/strong> - voc\u00ea pode verificar isso no aplicativo TikTok<\/li>\n\n\n\n<li><strong>Alcance de todo o conte\u00fado<\/strong> - voc\u00ea pode medir usando Brand24<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343357344&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343357344\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"380\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-reach-analysis.png\" alt=\"An\u00e1lise de alcance na guia TikTok Analytics\" class=\"wp-image-176048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-reach-analysis.png 966w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-reach-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-reach-analysis-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-reach-analysis-248x98.png 248w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de alcance na guia TikTok Analytics<\/figcaption><\/figure>\n\n\n\n<p>Para uma verifica\u00e7\u00e3o de alcance de um v\u00eddeo, o aplicativo TikTok \u00e9 suficiente. Mas suas possibilidades terminam a\u00ed!<\/p>\n\n\n\n<p>Usar o Brand24 \u00e9 muito mais eficiente - voc\u00ea tem todo o conte\u00fado coletado e analisado em um s\u00f3 lugar.<\/p>\n\n\n\n<p>Por exemplo, a s\u00e9rie \"Emily in Paris\" foi mentioned 1147 vezes no TikTok e alcan\u00e7ou mais de 81 MILH\u00d5ES de pessoas em apenas 30 dias!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343357783&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343357783\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-data-analysis.png\" alt=\"Brand24: Alcance da m\u00eddia social de &quot;Emily in Paris&quot; mentions no TikTok\" class=\"wp-image-176056\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-data-analysis.png 577w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-data-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-data-analysis-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-data-analysis-248x159.png 248w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Alcance da m\u00eddia social de \"Emily in Paris\" mentions no TikTok<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique seu alcance com o Brand24 gratuitamente!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"impressions\"><strong>03 Impress\u00f5es<\/strong><\/h3>\n\n\n\n<p>Muitas vezes, as impress\u00f5es s\u00e3o confundidas com o alcance - s\u00e3o duas m\u00e9tricas diferentes!<\/p>\n\n\n\n<p>As impress\u00f5es s\u00e3o o n\u00famero total de vezes que seu conte\u00fado foi visto. Portanto, as impress\u00f5es no TikTok s\u00e3o tratadas como o n\u00famero de visualiza\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Se o mesmo usu\u00e1rio assistir ao mesmo v\u00eddeo do TikTok tr\u00eas vezes, o alcance ser\u00e1 igual a um, e as impress\u00f5es contar\u00e3o como tr\u00eas.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode verificar as impress\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na guia Mentions em Brand24 - cada mention do TikTok tem o n\u00famero de impress\u00f5es inclu\u00eddo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343358013&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343358013\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"268\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-number-of-impressions.png\" alt=\"Brand24: V\u00eddeo do TikTok com v\u00e1rias impress\u00f5es\" class=\"wp-image-176050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-number-of-impressions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-number-of-impressions-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-number-of-impressions-300x80.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-number-of-impressions-248x66.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: V\u00eddeo do TikTok com v\u00e1rias impress\u00f5es<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na an\u00e1lise integrada do TikTok<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea34335851f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea34335851f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-video-analysis.png\" alt=\"Impress\u00f5es de v\u00eddeo fornecidas pelo TikTok\" class=\"wp-image-176045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-video-analysis.png 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-video-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-video-analysis-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-video-analysis-245x159.png 245w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Impress\u00f5es fornecidas pela an\u00e1lise de v\u00eddeo do TikTok<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na conta do TikTok - no canto inferior esquerdo de cada v\u00eddeo na visualiza\u00e7\u00e3o do perfil, o n\u00famero de impress\u00f5es \u00e9 exibido<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea34335895a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea34335895a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-check-number-of-impressions.jpg\" alt=\"N\u00famero de impress\u00f5es no TikTok\" class=\"wp-image-176054\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-check-number-of-impressions.jpg 350w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-check-number-of-impressions-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-check-number-of-impressions-300x514.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-how-to-check-number-of-impressions-93x159.jpg 93w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">N\u00famero de impress\u00f5es no TikTok<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence-score\"><strong>04 Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/h3>\n\n\n\n<p>O Presence Score mostra o quanto voc\u00ea \u00e9 popular on-line. Ele \u00e9 determinado pelo volume de mentions e seu alcance. A pontua\u00e7\u00e3o m\u00e1xima \u00e9 100.<\/p>\n\n\n\n<p>Voc\u00ea tem uma alta pontua\u00e7\u00e3o de presen\u00e7a? Isso \u00e9 \u00f3timo; voc\u00ea est\u00e1 na boca de todo mundo!<\/p>\n\n\n\n<p>Adoro essa m\u00e9trica porque ela mostra rapidamente se suas a\u00e7\u00f5es no TikTok est\u00e3o obtendo os resultados desejados.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode medir o <a title=\"Pontua\u00e7\u00e3o de presen\u00e7a on-line\" href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a> com Brand24.<\/p>\n\n\n\n<p>Onde exatamente voc\u00ea pode encontr\u00e1-lo? Na guia Analytics, no menu \u00e0 esquerda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343358f24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343358f24\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"254\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-presence-score.png\" alt=\"Brand24: Pontua\u00e7\u00e3o de presen\u00e7a da s\u00e9rie &quot;Emily in Paris\" class=\"wp-image-176049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-presence-score.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-presence-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-presence-score-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-presence-score-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Pontua\u00e7\u00e3o de presen\u00e7a da s\u00e9rie \"Emily in Paris<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode comparar essa m\u00e9trica com outras marcas e empresas.<\/p>\n\n\n\n<p>Onde? Na guia Compara\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343359361&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343359361\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-comparison-overview.png\" alt=\"Brand24: Vis\u00e3o geral da compara\u00e7\u00e3o entre CeraVe e Cetaphil\" class=\"wp-image-176057\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-comparison-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-comparison-overview-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-comparison-overview-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-comparison-overview-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Vis\u00e3o geral da compara\u00e7\u00e3o entre CeraVe e Cetaphil<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra qual \u00e9 o seu Presence Score!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"share-of-voice\"><strong>05 Compartilhamento de voz&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\">Compartilhamento de voz<\/a> informa qual porcentagem das convers\u00f5es em um determinado setor \u00e9 sobre voc\u00ea, sua marca ou sua empresa.<\/p>\n\n\n\n<p>Ele pode determinar sua visibilidade no TikTok em compara\u00e7\u00e3o com a de seus concorrentes!<\/p>\n\n\n\n<p>Quanto maior for o seu compartilhamento de voz no TikTok, mais popular voc\u00ea ser\u00e1 nessa plataforma e mais autoridade ter\u00e1 entre os usu\u00e1rios.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>O Brand24 calcula automaticamente o compartilhamento de voz!<\/p>\n\n\n\n<p>Basta ir at\u00e9 a guia Compara\u00e7\u00e3o e selecionar seus concorrentes.<\/p>\n\n\n\n<p>Voc\u00ea pode verificar o compartilhamento de voz total, de m\u00eddia social ou n\u00e3o social, ou para um canal de marketing espec\u00edfico, como o TikTok.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea343359ae0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea343359ae0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-share-of-voice.png\" alt=\"Brand24: compartilhamento da voz no TikTok para CeraVe e Cetaphil\" class=\"wp-image-176047\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-share-of-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-share-of-voice-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-share-of-voice-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-share-of-voice-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: compartilhamento da voz no TikTok para CeraVe e Cetaphil<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Me\u00e7a sua participa\u00e7\u00e3o de voz com o Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id10-effective-tips\"><strong>10 dicas eficazes para aumentar a visibilidade do TikTok<\/strong><\/h2>\n\n\n\n<p>Aumentar a visibilidade no TikTok n\u00e3o \u00e9 uma tarefa f\u00e1cil!<\/p>\n\n\n\n<p>Use a ajuda de profissionais - Eu lhe dou as dicas mais eficazes sobre como aumentar a visibilidade do seu conte\u00fado no TikTok.<\/p>\n\n\n\n<p>Aqui est\u00e1 o guia completo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-1\"><strong>Dica 1. Crie v\u00eddeos do TikTok que sejam interessantes para seu p\u00fablico-alvo<\/strong><\/h3>\n\n\n\n<p>Sua atividade no TikTok s\u00f3 faz sentido se seu conte\u00fado repercutir no seu p\u00fablico.<\/p>\n\n\n\n<p>Crie conte\u00fado que atraia seu p\u00fablico-alvo. Concentre-se nos t\u00f3picos que s\u00e3o mais interessantes para eles.<\/p>\n\n\n\n<p>Descubra do que eles gostam e que tipo de v\u00eddeo preferem. Eles podem ser v\u00eddeos mais educativos ou humor\u00edsticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-2\"><strong>Dica 2. Use hashtags e sons populares, participe de desafios<\/strong><\/h3>\n\n\n\n<p>Para aumentar sua visibilidade, use sons populares e adicione hashtags na descri\u00e7\u00e3o do v\u00eddeo. O algoritmo do TikTok prioriza o conte\u00fado que as cont\u00e9m!<\/p>\n\n\n\n<p>A melhor pr\u00e1tica \u00e9 misturar hashtags populares como #fyp ou #foryou com hashtags espec\u00edficas de nicho.<\/p>\n\n\n\n<p>Al\u00e9m disso, participar dos desafios do TikTok aumenta a visibilidade!<\/p>\n\n\n\n<p>Por exemplo, quando a Netflix lan\u00e7ou a s\u00e9rie \"Wednesday\", todos fizeram o Wednesday Dance Challenge. Como ficou minha p\u00e1gina Para voc\u00ea? Ela estava cheia de v\u00eddeos desse desafio!<\/p>\n\n\n\n<p>Voc\u00ea deve publicar pelo menos um v\u00eddeo de tend\u00eancia de vez em quando. Acompanhe o que \u00e9 tend\u00eancia e fa\u00e7a um v\u00eddeo imediatamente!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-3\"><strong>Dica 3. Use o editor de v\u00eddeo do TikTok<\/strong><\/h3>\n\n\n\n<p>N\u00c3O USE aplicativos de edi\u00e7\u00e3o de v\u00eddeo de terceiros, como o CapCut! Eles reduzem a visibilidade de seu v\u00eddeo.<\/p>\n\n\n\n<p>Os criadores bem-sucedidos do TikTok usam a ferramenta de edi\u00e7\u00e3o de v\u00eddeo integrada do TikTok. Eles sabem que, dessa forma, sua visibilidade n\u00e3o \u00e9 limitada.<\/p>\n\n\n\n<p>O editor de v\u00eddeo do TikTok \u00e9 suficiente e oferece muitas possibilidades de edi\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-4\"><strong>Dica 4. Inclua palavras-chave em todos os lugares<\/strong><\/h3>\n\n\n\n<p>Muitos usu\u00e1rios tratam o TikTok como um mecanismo de busca. Eles abrem o aplicativo TikTok e digitam uma pergunta que os preocupa.<\/p>\n\n\n\n<p>Portanto, incluir palavras-chave relevantes nas legendas dos v\u00eddeos, hashtags, descri\u00e7\u00f5es e at\u00e9 mesmo no conte\u00fado falado pode aumentar a capacidade de descoberta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-5\"><strong>Dica 5. Otimize seu perfil do TikTok<\/strong><\/h3>\n\n\n\n<p>Crie uma biografia de perfil curta, mas envolvente. Ela deve conter palavras-chave relevantes que reflitam seu nicho ou tipo de conte\u00fado. Isso torna voc\u00ea mais f\u00e1cil de ser descoberto por meio de pesquisas.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode incluir uma palavra-chave em seu nome. Por exemplo, voc\u00ea pode escrever:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jessica | Viagem e estilo de vida em vez de Jessica<\/li>\n\n\n\n<li>APIS Natural Cosmetics em vez de APIS<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-6\"><strong>Dica 6. Publique regularmente e no melhor hor\u00e1rio<\/strong><\/h3>\n\n\n\n<p>Quanto mais v\u00eddeos voc\u00ea publicar, maior ser\u00e1 sua chance de aparecer na p\u00e1gina Para voc\u00ea dos usu\u00e1rios.<\/p>\n\n\n\n<p>Se voc\u00ea se importa com a visibilidade, precisa continuar postando todos os dias - at\u00e9 mesmo v\u00e1rios v\u00eddeos por dia!<\/p>\n\n\n\n<p>Al\u00e9m disso, os hor\u00e1rios de postagem s\u00e3o importantes! Qual \u00e9 o <a href=\"https:\/\/brand24.com\/blog\/pt\/melhor-horario-para-postar-no-tiktok\/\">melhor hor\u00e1rio para postar no TikTok<\/a>?<\/p>\n\n\n\n<p>O Brand24 mostra em que horas voc\u00ea publica para ter o maior alcance ou obter a maior intera\u00e7\u00e3o.<\/p>\n\n\n\n<p>Vamos verificar qual \u00e9 o melhor hor\u00e1rio para postar um haul com produtos da Lululemon no TikTok para obter o maior alcance poss\u00edvel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea34335a569&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea34335a569\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis-1140x369.png\" alt=\"Brand24: Hot Hours da Lululemon - os hor\u00e1rios mais acess\u00edveis\" class=\"wp-image-176055\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis-1140x369.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis-248x80.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/08\/tiktok-visibility-hot-hours-analysis.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Hot Hours da Lululemon - os hor\u00e1rios mais acess\u00edveis<\/figcaption><\/figure>\n\n\n\n<p>O v\u00eddeo deve ser adicionado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 17 horas<\/li>\n\n\n\n<li>Ter\u00e7a-feira \u00e0s 5h, 10h e 23h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 17h e \u00e0s 18h<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 19 horas<\/li>\n\n\n\n<li>Domingo \u00e0s 19h e \u00e0s 23h<\/li>\n<\/ul>\n\n\n\n<p>Prometo que voc\u00ea permanecer\u00e1 vis\u00edvel e alcan\u00e7ar\u00e1 um p\u00fablico mais amplo se publicar regularmente e nos hor\u00e1rios certos.<\/p>\n\n\n\n<p>Al\u00e9m disso, a publica\u00e7\u00e3o regular mant\u00e9m seu conte\u00fado atualizado!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Veja qual \u00e9 o melhor hor\u00e1rio para postar no TikTok!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-7\"><strong>Dica 7. Interaja com outros usu\u00e1rios do TikTok<\/strong><\/h3>\n\n\n\n<p>As intera\u00e7\u00f5es dos usu\u00e1rios s\u00e3o importantes para o algoritmo do TikTok, e o envolvimento com outras pessoas pode expor seu conte\u00fado a mais pessoas.<\/p>\n\n\n\n<p>Seja ativo e comece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a title=\"Responder aos coment\u00e1rios\" href=\"https:\/\/brand24.com\/blog\/pt\/como-responder-aos-comentarios-do-tiktok\/\" target=\"_blank\" rel=\"noopener\">Responder aos coment\u00e1rios<\/a> deixados em seu pr\u00f3prio v\u00eddeo, n\u00e3o importa se s\u00e3o bons ou ruins<\/li>\n\n\n\n<li>Comentar os v\u00eddeos de outros usu\u00e1rios, especialmente os do seu nicho e os que t\u00eam muitas visualiza\u00e7\u00f5es<\/li>\n\n\n\n<li>Colabora\u00e7\u00e3o com outras pessoas por meio de Duetos ou Stitches<\/li>\n\n\n\n<li>AO VIVO no TikTok<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-8\"><strong>Dica 8. Fa\u00e7a promo\u00e7\u00e3o cruzada de seus v\u00eddeos e de sua conta em outras plataformas de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea tem uma conta no TikTok? Adicione-a \u00e0 sua biografia do Instagram!<\/p>\n\n\n\n<p>Voc\u00ea postou um novo TikTok? Mostre-o em seu Instagram Stories (claro, lembre-se de adicionar um link)!<\/p>\n\n\n\n<p>A promo\u00e7\u00e3o em outras plataformas de m\u00eddia social pode ajud\u00e1-lo a obter um p\u00fablico maior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-9\"><strong>Dica 9. Comece a fazer apresenta\u00e7\u00f5es de slides do TikTok<\/strong><\/h3>\n\n\n\n<p>O algoritmo do TikTok realmente aprecia apresenta\u00e7\u00f5es de slides de fotos. Esse formato gera mais alcance e mais visualiza\u00e7\u00f5es no TikTok.<\/p>\n\n\n\n<p>Atualmente, ele \u00e9 mais envolvente do que os v\u00eddeos tradicionais do TikTok!<\/p>\n\n\n\n<p>Portanto, comece a criar suas apresenta\u00e7\u00f5es de slides. Grande vantagem: voc\u00ea os cria mais rapidamente do que os v\u00eddeos comuns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip-10\"><strong>Dica 10. Crie v\u00eddeos de alta qualidade<\/strong><\/h3>\n\n\n\n<p>Ao dizer \"criar v\u00eddeos de alta qualidade\", n\u00e3o quero dizer que voc\u00ea precisa investir em uma c\u00e2mera de $50.000 e em uma produ\u00e7\u00e3o de n\u00edvel hollywoodiano.<\/p>\n\n\n\n<p>Mas tamb\u00e9m n\u00e3o quero dizer que seus v\u00eddeos devam parecer que foram gravados com uma torradeira.<\/p>\n\n\n\n<p>A alta qualidade no TikTok consiste em aproveitar os recursos do seu celular para criar conte\u00fado de forma que ele tenha uma boa apar\u00eancia!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenha o m\u00e1ximo de engajamento no TikTok com a ajuda do Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A jornada do TikTok n\u00e3o se trata apenas de criar conte\u00fado, mas tamb\u00e9m de <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-tiktok\/\" title=\"\">An\u00e1lise do TikTok<\/a>. Seus v\u00eddeos n\u00e3o se tornar\u00e3o virais nessa plataforma de m\u00eddia social sem uma boa visibilidade!<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Os usu\u00e1rios s\u00f3 descobrem novos conte\u00fados se eles estiverem vis\u00edveis! Para verificar se o seu conte\u00fado est\u00e1 suficientemente vis\u00edvel, voc\u00ea precisa medir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Com que frequ\u00eancia voc\u00ea est\u00e1 mentioned on-line<\/strong>incluindo o pr\u00f3prio TikTok, bem como outras plataformas<\/li>\n\n\n\n<li><strong>O alcance e as impress\u00f5es (visualiza\u00e7\u00f5es do TikTok)<\/strong> seu conte\u00fado gera<\/li>\n\n\n\n<li>Duas outras m\u00e9tricas importantes: seu <strong>pontua\u00e7\u00e3o de presen\u00e7a<\/strong> e <strong>compartilhamento de voz<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea conhece sua situa\u00e7\u00e3o se j\u00e1 mediu sua visibilidade no TikTok! Esses dados s\u00e3o uma mina de conhecimento.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se sua visibilidade for alta, parab\u00e9ns! Mas se ela for baixa, comece a implementar as dicas que escrevi acima no artigo.<\/li>\n\n\n\n<li>Medir e aumentar a visibilidade consome bastante tempo, portanto, \u00e9 melhor se apoiar nas ferramentas adequadas.<\/li>\n\n\n\n<li>Sua visibilidade pode n\u00e3o ser a melhor no momento, mas n\u00e3o se preocupe! Apenas fa\u00e7a o melhor que puder para que seu conte\u00fado futuro tenha a melhor visibilidade poss\u00edvel.<\/li>\n\n\n\n<li>O conte\u00fado relevante e envolvente que \u00e9 publicado regularmente e segue as tend\u00eancias atuais \u00e9 o fator mais importante para aumentar a visibilidade.<\/li>\n<\/ul>\n\n\n\n<p>Seu conte\u00fado tem pouca visibilidade no TikTok? Voc\u00ea precisa aument\u00e1-la significativamente? <a title=\"Experimente o Brand24 em uma avalia\u00e7\u00e3o gratuita de 14 dias!\" href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=241\" target=\"_blank\" rel=\"noopener\">Experimente o Brand24 em uma avalia\u00e7\u00e3o gratuita de 14 dias!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quanto maior a visibilidade, mais pessoas ver\u00e3o seus v\u00eddeos do TikTok. Saiba como medi-la e obtenha 10 dicas pr\u00e1ticas sobre como aument\u00e1-la!<\/p>","protected":false},"author":84,"featured_media":167402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-167365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/167365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=167365"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/167365\/revisions"}],"predecessor-version":[{"id":176061,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/167365\/revisions\/176061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/167402"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=167365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=167365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=167365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}