{"id":168526,"date":"2024-10-14T17:16:28","date_gmt":"2024-10-14T15:16:28","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=168526"},"modified":"2026-04-13T11:16:00","modified_gmt":"2026-04-13T09:16:00","slug":"desempenho-no-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-performance\/","title":{"rendered":"How to Measure Instagram Performance? [2026]"},"content":{"rendered":"<p>Nara Smith \u00e9 uma das influenciadoras mais populares deste ano. Ela tem 4,3 milh\u00f5es de seguidores no Instagram e um alcance de m\u00eddia social estimado em mais de 35 milh\u00f5es. Seu desempenho no Instagram est\u00e1 em alta!<\/p>\n\n\n\n<p>Os f\u00e3s n\u00e3o se cansam de seu conte\u00fado, e a prova est\u00e1 nos n\u00fameros - nos \u00faltimos 30 dias, houve 611 publica\u00e7\u00f5es geradas por usu\u00e1rios inspiradas em Nara. \u00c9 seguro dizer que ela provocou um verdadeiro movimento Nara!<\/p>\n\n\n\n<p>Mas e voc\u00ea? Sabe qual \u00e9 o desempenho do seu conte\u00fado no Instagram?&nbsp;<\/p>\n\n\n\n<p>Continue lendo para descobrir as melhores maneiras de medir seu desempenho no Instagram!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Desempenho no Instagram <\/strong>mostra o quanto seu conte\u00fado envolve seu p\u00fablico e alcan\u00e7a poss\u00edveis seguidores. Isso \u00e9 fundamental para otimizar sua estrat\u00e9gia e aumentar sua presen\u00e7a. Voc\u00ea pode medir isso usando m\u00e9tricas de visibilidade, envolvimento e reputa\u00e7\u00e3o.<\/p>\n\n\n\n<p>A seguir, compartilharei as principais m\u00e9tricas e estrat\u00e9gias que voc\u00ea deve usar para medir o desempenho do Instagram de forma eficaz, com o apoio de dados e exemplos reais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 desempenho no Instagram?<\/strong><\/h2>\n\n\n\n<p>O desempenho do Instagram tem tudo a ver com o desempenho do seu conte\u00fado (publica\u00e7\u00f5es, hist\u00f3rias ou carret\u00e9is do Instagram) na plataforma.<\/p>\n\n\n\n<p>Voc\u00ea pode simplificar isso para obter curtidas, coment\u00e1rios ou compartilhamentos e o quanto seu conte\u00fado est\u00e1 alcan\u00e7ando as pessoas.<\/p>\n\n\n\n<p>Mas, na verdade, \u00e9 muito mais do que isso!<\/p>\n\n\n\n<p><strong>H\u00e1 2 bilh\u00f5es de usu\u00e1rios ativos no Instagram, <\/strong>o que torna muito dif\u00edcil se destacar na plataforma. Voc\u00ea precisa monitorar suas a\u00e7\u00f5es e melhorar, se necess\u00e1rio.<\/p>\n\n\n\n<p>E \u00e9 exatamente para isso que voc\u00ea precisa do monitoramento de desempenho!<\/p>\n\n\n\n<p>Medir o seu desempenho ajuda a entender o que est\u00e1 funcionando, o que est\u00e1 fracassando e o que mudar para manter o p\u00fablico ligado.<\/p>\n\n\n\n<p><strong>A medi\u00e7\u00e3o do desempenho do Instagram \u00e9 necess\u00e1ria para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acompanhe o conte\u00fado que seu p\u00fablico mais gosta (Instagram Reels, postagens regulares ou hist\u00f3rias).<\/li>\n\n\n\n<li>Identifique tend\u00eancias e entenda o que faz as pessoas falarem.<\/li>\n\n\n\n<li>Otimize sua estrat\u00e9gia de crescimento (alcance mais pessoas!).<\/li>\n\n\n\n<li>Aumente o engajamento concentrando-se no que funciona melhor.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97cc57&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97cc57\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic.png\" alt=\"Por que voc\u00ea deve medir o desempenho do Instagram?\" class=\"wp-image-168533\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic.png 895w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-infographic-248x139.png 248w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Por que voc\u00ea deve medir o desempenho do Instagram?<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conhe\u00e7a seu desempenho no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=260\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como medir o desempenho do Instagram?<\/strong><\/h2>\n\n\n\n<p>Para medir o desempenho do Instagram, voc\u00ea precisa acompanhar v\u00e1rias m\u00e9tricas relacionadas a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compromisso<\/li>\n\n\n\n<li>Visibilidade<\/li>\n\n\n\n<li>Reputa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Algumas das m\u00e9tricas b\u00e1sicas s\u00e3o medidas internamente no aplicativo do Instagram.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea pode acess\u00e1-los se tiver um perfil comercial no Instagram, portanto, certifique-se de alterar sua configura\u00e7\u00e3o para esse perfil para coletar dados!<\/p>\n\n\n\n<p>Agora, vamos analisar cada uma dessas m\u00e9tricas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 M\u00eddia social e alcance n\u00e3o social<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Alcance da m\u00eddia social<\/a> representa o n\u00famero total de usu\u00e1rios \u00fanicos que viram seu conte\u00fado. \u00c9 uma m\u00e9trica crucial que mostra o tamanho do seu p\u00fablico potencial.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 medi\u00e7\u00e3o da m\u00eddia social e do alcance n\u00e3o social, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais tipos de conte\u00fado repercutem mais em seu p\u00fablico-alvo e aumentam o engajamento?<\/li>\n\n\n\n<li>Os padr\u00f5es ou tend\u00eancias sazonais s\u00e3o cruciais para <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidade da marca<\/a>.<\/li>\n\n\n\n<li>Os dados demogr\u00e1ficos de seu p\u00fablico-alvo para adaptar melhor seu conte\u00fado.<\/li>\n\n\n\n<li>A efic\u00e1cia da publicidade paga.<\/li>\n\n\n\n<li>An\u00e1lise competitiva para melhor posicionamento no mercado.<\/li>\n\n\n\n<li>Mudan\u00e7as no alcance e no sentimento para identificar e responder antecipadamente a poss\u00edveis crises de RP.<\/li>\n<\/ul>\n\n\n\n<p>O alcance da m\u00eddia social informa at\u00e9 que ponto o conte\u00fado est\u00e1 se espalhando em plataformas como Instagram e TikTok, enquanto o alcance n\u00e3o social abrange outras fontes de mentions on-line.<\/p>\n\n\n\n<p>Ao medir ambos, voc\u00ea pode melhorar a visibilidade de sua marca em diferentes canais.<\/p>\n\n\n\n<p>Ele o ajudar\u00e1 a entender a presen\u00e7a da sua marca e a identificar quais estrat\u00e9gias, formatos ou at\u00e9 mesmo hor\u00e1rios de publica\u00e7\u00e3o s\u00e3o mais eficientes em termos de alcance.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode verificar quantas visualiza\u00e7\u00f5es seu perfil do Instagram obteve na se\u00e7\u00e3o interna \"Insight\":<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97d809&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97d809\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-views.png\" alt=\"N\u00famero de visualiza\u00e7\u00f5es no Instagram Insights \" class=\"wp-image-168534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-views.png 711w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-views-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-views-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-views-226x159.png 226w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">N\u00famero de visualiza\u00e7\u00f5es no Instagram Insights<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, voc\u00ea obt\u00e9m o detalhamento de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quanto desse tr\u00e1fego foi gerado organicamente ou por an\u00fancios pagos?<\/li>\n\n\n\n<li>Quantas dessas visualiza\u00e7\u00f5es foram geradas por seus seguidores e n\u00e3o seguidores.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode filtrar essas estat\u00edsticas para um per\u00edodo de tempo espec\u00edfico.<\/p>\n\n\n\n<p>E verifique quais s\u00e3o os tipos de postagens mais envolventes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97dd4e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97dd4e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-type.png\" alt=\"Visualiza\u00e7\u00f5es por tipo de conte\u00fado.\" class=\"wp-image-168535\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-type.png 574w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-type-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-type-300x261.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-type-183x159.png 183w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00f5es por tipo de conte\u00fado.<\/figcaption><\/figure>\n\n\n\n<p>Por\u00e9m, esse m\u00e9todo tem uma limita\u00e7\u00e3o: ele s\u00f3 mostrar\u00e1 o alcance com base em seu pr\u00f3prio perfil. Portanto, se algu\u00e9m compartilhar seu Instagram Reels, isso n\u00e3o ser\u00e1 contabilizado.<\/p>\n\n\n\n<p>Portanto, minha ideia \u00e9 optar por uma ferramenta externa mais avan\u00e7ada que monitore tamb\u00e9m os mentions al\u00e9m do seu perfil. Ela \u00e9 muito mais precisa.<\/p>\n\n\n\n<p>O Brand24 \u00e9 perfeito para isso. Ele rastreia mentions de perfis p\u00fablicos e mede o alcance para voc\u00ea.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de Nara Smith:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97e24f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97e24f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-mentions-reach.png\" alt=\"Alcance do Instagram ao longo do tempo por Brand24.\" class=\"wp-image-168536\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-mentions-reach-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-mentions-reach-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-mentions-reach-248x96.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance do Instagram de Nara Smith ao longo do tempo por Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acesse a an\u00e1lise de alcance ao longo do tempo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=260\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ent\u00e3o, se voc\u00ea quiser acessar insights apenas sobre o Insta, poder\u00e1 filtrar facilmente os resultados:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97e93b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97e93b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-brand24-sources.png\" alt=\"Desempenho do Instagram: filtre sua an\u00e1lise de alcance por fonte no Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-168537\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-brand24-sources.png 787w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-brand24-sources-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-brand24-sources-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-brand24-sources-248x159.png 248w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 O volume de mentions<\/strong><\/h3>\n\n\n\n<p>O volume de mentions \u00e9 uma m\u00e9trica importante que rastreia a frequ\u00eancia com que sua marca \u00e9 comentada on-line.<\/p>\n\n\n\n<p><strong>Ao rastrear os mentions, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual plataforma de m\u00eddia social est\u00e1 gerando o maior n\u00famero de mentions da sua marca?<\/li>\n\n\n\n<li>Quais t\u00f3picos ou tipos de conte\u00fado levam seu p\u00fablico a discutir sua marca?<\/li>\n\n\n\n<li>Oportunidades de aumentar o tr\u00e1fego de seu site por meio de poss\u00edveis colabora\u00e7\u00f5es de influenciadores.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acessar alguns de seus mentions acessando \"Notifications\" &gt; \"Tags and Mentions\"<\/p>\n\n\n\n<p>\u00c9 assim que ele se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97ef9c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97ef9c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-tags-mentions.png\" alt=\"Filtro de tags e mentions nas notifica\u00e7\u00f5es do Instagram.\" class=\"wp-image-168538\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-tags-mentions.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-tags-mentions-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-tags-mentions-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-tags-mentions-248x128.png 248w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de tags e mentions nas notifica\u00e7\u00f5es do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Mas ele mostrar\u00e1 apenas os mentions marcados. Os que n\u00e3o t\u00eam \"@\" n\u00e3o s\u00e3o rastreados.<\/p>\n\n\n\n<p>Portanto, para obter uma an\u00e1lise detalhada e mais precisa, opte por<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> ferramentas de escuta social<\/a> como o Brand24. Eles rastreiam o volume de mentions e fornecem an\u00e1lises prontas para uso.<\/p>\n\n\n\n<p>Por exemplo, Nara Smith recebeu 92 mentions no Instagram nos \u00faltimos 30 dias:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97f457&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97f457\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-reach.png\" alt=\"Mentions e alcan\u00e7ar a guia de vis\u00e3o geral no Brand24.\" class=\"wp-image-168539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-reach.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-reach-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-reach-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-reach-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions e alcan\u00e7ar a guia de vis\u00e3o geral no Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Volumes altos de mention indicam forte visibilidade, engajamento e alinhamento de tend\u00eancias. Isso \u00e9 muito importante para o desempenho do Instagram e pode atrair <a href=\"https:\/\/brand24.com\/blog\/pt\/mais-visualizacoes-no-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mais visualiza\u00e7\u00f5es<\/a>, curtidas e compartilhamentos.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre seus mentions no Instagram e al\u00e9m!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=260\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>E eu tenho que mention esse recurso - Anomaly Detector. Ele pode ajud\u00e1-lo a entender o que est\u00e1 por tr\u00e1s de qualquer pico incomum nos mentions.<\/p>\n\n\n\n<p>\u00c9 imprescind\u00edvel para quem recebe muitos mentions e n\u00e3o tem tempo para identific\u00e1-los todos manualmente.<\/p>\n\n\n\n<p>Por exemplo, analisar o pico de alcance em 17 de setembro de 2024 para Nara Smith pode ajudar a correlacionar esse aumento a uma semana de moda e \u00e0 sua apari\u00e7\u00e3o:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa97fb96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa97fb96\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-anomaly-detector.png\" alt=\"Por que Nara Smith recebeu mais coment\u00e1rios? Detector de anomalias baseado em IA por Brand24.\" class=\"wp-image-168540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-anomaly-detector-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-anomaly-detector-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-anomaly-detector-248x94.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Por que Nara Smith recebeu mais coment\u00e1rios? Detector de anomalias baseado em IA por Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Taxa de engajamento<\/strong><\/h3>\n\n\n\n<p>A taxa de engajamento mostra o quanto seu p\u00fablico interage com seu conte\u00fado. Em geral, \u00e9 um resumo perfeito de suas m\u00e9tricas de envolvimento.<\/p>\n\n\n\n<p><strong>Ao monitorar a taxa de engajamento, voc\u00ea descobrir\u00e1 o seguinte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o os tipos de postagens mais envolventes?<\/li>\n\n\n\n<li>Qual \u00e9 o n\u00edvel de envolvimento de seus seguidores com sua marca?<\/li>\n\n\n\n<li>Se o hor\u00e1rio de postagem \u00e9 importante<\/li>\n<\/ul>\n\n\n\n<p>Tudo isso pode lhe dar oportunidades de refinar sua estrat\u00e9gia de conte\u00fado para obter melhores resultados. Mas para que isso funcione, certifique-se de monitorar as taxas de engajamento de publica\u00e7\u00f5es individuais e o desempenho geral da conta do Instagram.<\/p>\n\n\n\n<p>Uma taxa de engajamento m\u00e9dia alta significa que seu p\u00fablico adora o que voc\u00ea publica e provavelmente permanecer\u00e1 por mais tempo.<\/p>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Taxa de engajamento = (Total de intera\u00e7\u00f5es \/ Total de visualiza\u00e7\u00f5es) x 100<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo r\u00e1pido:<\/p>\n\n\n\n<p>Para um v\u00eddeo com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54.000 visualiza\u00e7\u00f5es<\/li>\n\n\n\n<li>4.583 curtidas<\/li>\n\n\n\n<li>17 coment\u00e1rios<\/li>\n\n\n\n<li>1.368 a\u00e7\u00f5es<\/li>\n\n\n\n<li>82 salvamentos<\/li>\n<\/ul>\n\n\n\n<p><strong>Total de intera\u00e7\u00f5es = 4.583 + 17 + 1.368 + 82 = 6.050<\/strong><\/p>\n\n\n\n<p><strong>Taxa de engajamento = (6.050 \/ 54.000) x 100 \u2248 11.20%<\/strong><\/p>\n\n\n\n<p>Se voc\u00ea tiver perfis comerciais no Instagram, poder\u00e1 acessar essas estat\u00edsticas em \"Insights\" &gt; \"Content\" (Conte\u00fado).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa98029f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa98029f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-internal-analysis.png\" alt=\"Como encontrar dados de conte\u00fado do Instagram no aplicativo?\" class=\"wp-image-168541\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-internal-analysis.png 786w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-internal-analysis-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-internal-analysis-300x191.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-content-internal-analysis-248x159.png 248w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Como encontrar dados de conte\u00fado do Instagram no aplicativo?<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Crescimento de seguidores<\/strong><\/h3>\n\n\n\n<p>O crescimento de seguidores \u00e9 uma m\u00e9trica que analisa as altera\u00e7\u00f5es em seus n\u00fameros de seguidores.<\/p>\n\n\n\n<p>\u00c9 simples, mas eficaz para entender como sua comunidade cresce.<\/p>\n\n\n\n<p><strong>Ao acompanhar o crescimento dos seguidores, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se o que voc\u00ea publica atrai novos seguidores.<\/li>\n\n\n\n<li>A efic\u00e1cia da estrat\u00e9gia de conte\u00fado.<\/li>\n\n\n\n<li>Tend\u00eancias sazonais que vale a pena experimentar.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acessar esses dados em seus perfis comerciais do Instagram. Basta ir para: \"Insights\" &gt; \"Seguidores\"<\/p>\n\n\n\n<p>\u00c9 assim que ele se parece. Ele tamb\u00e9m destaca o n\u00famero de seguidores e n\u00e3o seguidores:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa98085e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa98085e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-follower-growth.png\" alt=\"Gworth do total de seguidores no Instagram.\" class=\"wp-image-168542\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-follower-growth.png 548w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-follower-growth-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-follower-growth-300x274.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-follower-growth-174x159.png 174w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gworth do total de seguidores no Instagram.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Compartilhamento de voz<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Compartilhamento de voz<\/a> (SOV) \u00e9 uma maneira simples de fazer benchmark em rela\u00e7\u00e3o aos concorrentes. Ele mostra uma compara\u00e7\u00e3o da visibilidade de mercado de sua marca com a de seus concorrentes.<\/p>\n\n\n\n<p><strong>Ao medir o Share of Voice, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais concorrentes dominam as conversas em seu setor?<\/li>\n\n\n\n<li>Oportunidades para aumentar a presen\u00e7a de sua marca em \u00e1reas importantes.<\/li>\n\n\n\n<li>Efic\u00e1cia de seus esfor\u00e7os de RP e marketing ao longo do tempo.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Usar ferramentas para<a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> escuta social<\/a> como o Brand24. Eles podem analisar e comparar voc\u00ea com qualquer concorrente que desejar.<\/p>\n\n\n\n<p>Aqui est\u00e1 a compara\u00e7\u00e3o do SOV de dois gigantes dos influenciadores de tend\u00eancias (Hailey Bieber e Nara Smith):<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa980e1b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa980e1b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-share-of-voice.png\" alt=\"Participa\u00e7\u00e3o da voz de influenciadores gigantes do Instagram analisados pelo Brand24.\" class=\"wp-image-168543\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-share-of-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-share-of-voice-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-share-of-voice-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-share-of-voice-248x93.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Participa\u00e7\u00e3o da voz de influenciadores gigantes do Instagram analisados pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/h3>\n\n\n\n<p>O<a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a> \u00e9 uma m\u00e9trica simplificada sobre sua visibilidade.<\/p>\n\n\n\n<p>Ele combina m\u00e9tricas mais detalhadas em uma \u00fanica pontua\u00e7\u00e3o geral. Assim, voc\u00ea pode dar uma olhada r\u00e1pida quando n\u00e3o tiver tempo para uma an\u00e1lise abrangente.<\/p>\n\n\n\n<p><strong>Ao monitorar o Presence Score, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visibilidade de sua marca em v\u00e1rios canais on-line.<\/li>\n\n\n\n<li>As tend\u00eancias de desempenho de sua marca ao longo do tempo.<\/li>\n\n\n\n<li>Quais tipos de post est\u00e3o gerando mais visibilidade?<\/li>\n\n\n\n<li>\u00c1reas potenciais de melhoria em sua estrat\u00e9gia digital.<\/li>\n\n\n\n<li>A efic\u00e1cia geral da presen\u00e7a on-line de sua marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa9813cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa9813cc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"259\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-presence-score.png\" alt=\"Presence Score da Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-168544\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-presence-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-presence-score-300x78.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-presence-score-248x64.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Sentimento&nbsp;<\/strong><\/h3>\n\n\n\n<p>Por que \u00e9 importante medir o sentimento? Porque ele informa como as pessoas realmente se sentem em rela\u00e7\u00e3o \u00e0 sua marca.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de sentimento<\/a> me ajuda a entender se os mentions s\u00e3o positivos, negativos ou neutros, o que me permite avaliar a reputa\u00e7\u00e3o da minha marca em um piscar de olhos.<\/p>\n\n\n\n<p><strong>Ao monitorar o sentimento, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como seu p\u00fablico se sente em rela\u00e7\u00e3o \u00e0s suas \u00faltimas publica\u00e7\u00f5es ou campanhas.<\/li>\n\n\n\n<li>Se houver alguma tend\u00eancia negativa que precise ser tratada rapidamente.<\/li>\n\n\n\n<li>Que emo\u00e7\u00f5es seu conte\u00fado desencadeia - os seguidores est\u00e3o felizes, animados ou decepcionados?<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode tentar usar as \"Tags e Mentions\" do Instagram em \"Insights\" para ver o que as pessoas est\u00e3o dizendo sobre sua marca. No entanto, esse recurso mostra apenas os mentions marcados e n\u00e3o fornece um detalhamento claro do sentimento.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea ter\u00e1 que fazer tudo manualmente.<\/p>\n\n\n\n<p>Para obter uma vis\u00e3o mais detalhada, sugiro usar ferramentas de escuta social com tecnologia de IA.<\/p>\n\n\n\n<p>Essas ferramentas analisam automaticamente os mentions, determinam seu sentimento e (fato interessante!) podem at\u00e9 detectar emo\u00e7\u00f5es espec\u00edficas.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea tem uma vis\u00e3o completa da reputa\u00e7\u00e3o da sua marca e pode responder prontamente a qualquer mention negativo.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de uma an\u00e1lise de sentimento no Brand24:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00e1fico de sentimento <\/strong>- mostra a distribui\u00e7\u00e3o geral do sentimento.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa981aa0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa981aa0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-sentiment.png\" alt=\"An\u00e1lise de sentimento pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-168545\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-sentiment-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-sentiment-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-sentiment-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00e1fico de an\u00e1lise de emo\u00e7\u00f5es <\/strong>- decomp\u00f5e emo\u00e7\u00f5es como alegria, raiva ou tristeza.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa981f5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa981f5f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-emotions.png\" alt=\"Emo\u00e7\u00f5es ao longo do tempo pelo Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-168546\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-emotions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-emotions-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-emotions-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-emotions-248x105.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00e1fico de negatividade <\/strong>- destaca as fontes que mais contribuem para os mentions negativos.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa98241b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa98241b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source.png\" alt=\"Fonte de negatividade por Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-168547\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source.png 779w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source-640x410.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source-300x193.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-negativity-source-248x159.png 248w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Esse tipo de an\u00e1lise \u00e9 um divisor de \u00e1guas. Ela me ajuda a identificar o que repercute em meu p\u00fablico e a evitar poss\u00edveis problemas de rela\u00e7\u00f5es p\u00fablicas antes que eles explodam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 An\u00e1lise geogr\u00e1fica<\/strong><\/h3>\n\n\n\n<p>Meu p\u00fablico n\u00e3o est\u00e1 todo em um s\u00f3 lugar! E o seu, provavelmente, tamb\u00e9m.<\/p>\n\n\n\n<p>A an\u00e1lise geogr\u00e1fica me ajuda a entender onde meus seguidores est\u00e3o localizados, o que significa que posso adaptar meu conte\u00fado para atender a diferentes prefer\u00eancias e tend\u00eancias regionais.<\/p>\n\n\n\n<p>Cada local tem seus pr\u00f3prios padr\u00f5es sazonais, feriados e hor\u00e1rios de pico de atividade.<\/p>\n\n\n\n<p>Ao saber onde est\u00e3o meus seguidores, posso otimizar minha programa\u00e7\u00e3o de postagens, o idioma e at\u00e9 mesmo o tipo de conte\u00fado que crio.<\/p>\n\n\n\n<p><strong>Ao realizar uma an\u00e1lise geogr\u00e1fica, voc\u00ea descobrir\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com quais regi\u00f5es ou pa\u00edses meu conte\u00fado tem mais repercuss\u00e3o?<\/li>\n\n\n\n<li>Que linguagem deve ser usada para se conectar melhor com p\u00fablicos espec\u00edficos?<\/li>\n\n\n\n<li>Os melhores hor\u00e1rios para postar s\u00e3o baseados nas tend\u00eancias de atividade local.<\/li>\n\n\n\n<li>Oportunidades de cria\u00e7\u00e3o de conte\u00fado espec\u00edfico da regi\u00e3o (por exemplo, comemora\u00e7\u00e3o de feriados locais).<\/li>\n\n\n\n<li>Como as diferentes regi\u00f5es reagem ao meu conte\u00fado? Alguns t\u00f3picos podem ser populares em uma \u00e1rea, mas n\u00e3o em outras.<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>O recurso \"Insights\" do Instagram oferece alguns dados b\u00e1sicos de localiza\u00e7\u00e3o<\/p>\n\n\n\n<p>Ir para: \"Insights\" &gt; \"Seguidores\" &gt; \"Principais locais\"<\/p>\n\n\n\n<p>\u00c9 assim que ele se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa982ab8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa982ab8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-locations.png\" alt=\"Principais locais por Insights internos do Instagram\" class=\"wp-image-168548\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-locations.png 638w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-locations-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-locations-300x235.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-locations-203x159.png 203w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Principais locais por Insights internos do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>No entanto, se eu quiser fazer uma an\u00e1lise detalhada, uso o recurso de an\u00e1lise geogr\u00e1fica do Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa982f7c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa982f7c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/Case_Study_FUberlin.png\" alt=\"Cita\u00e7\u00e3o de Andrzej Jarynowski da FU Berlin sobre a ferramenta de monitoramento de m\u00eddia Brand24.\" class=\"wp-image-170275\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/Case_Study_FUberlin.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/Case_Study_FUberlin-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/Case_Study_FUberlin-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/Case_Study_FUberlin-248x137.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Conhe\u00e7a nossos <strong>hist\u00f3ria de sucesso do cliente<\/strong> - leia o <a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/fu-berlin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estudo de caso<\/a>.<\/p>\n\n\n\n<p>Posso ver um detalhamento visual do meu alcance por pa\u00eds com uma estimativa do alcance que eles geram:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa98345b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa98345b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-countries.png\" alt=\"An\u00e1lise geogr\u00e1fica e principais locais por Brand24.\" class=\"wp-image-168549\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-countries.png 763w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-countries-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-countries-300x197.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-countries-243x159.png 243w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise geogr\u00e1fica e principais locais por Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip\"><strong>Dica: Avalie o desempenho do Instagram<\/strong><\/h2>\n\n\n\n<p>Para medir com efic\u00e1cia o desempenho do Instagram, \u00e9 essencial acompanhar e comparar regularmente seus resultados com os da concorr\u00eancia.<\/p>\n\n\n\n<p>O benchmarking permite que voc\u00ea identifique sua posi\u00e7\u00e3o e descubra oportunidades de crescimento.<\/p>\n\n\n\n<p>Usando a guia Compara\u00e7\u00e3o, analisei a apar\u00eancia de Nara Smith e Hailey Bieber em compara\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total de mentions:<\/strong> Nara Smith tem 898 mentions em compara\u00e7\u00e3o com os 5.637 de Hailey Bieber.<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:<\/strong> O alcance da m\u00eddia social de Nara \u00e9 de 35 milh\u00f5es, enquanto Hailey lidera com 66 milh\u00f5es.<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:<\/strong> Nara tem pontua\u00e7\u00e3o de 31\/100, enquanto Hailey tem pontua\u00e7\u00e3o de 46\/100, indicando uma presen\u00e7a mais forte em geral.<\/li>\n\n\n\n<li><strong>Conte\u00fado gerado pelo usu\u00e1rio:<\/strong> As 614 pe\u00e7as de UGC de Nara s\u00e3o ofuscadas pelas 2.954 de Hailey.<\/li>\n<\/ul>\n\n\n\n<p>Ao usar esses insights, voc\u00ea pode identificar os pontos fortes e fracos, concentrar-se nas \u00e1reas de melhoria e refinar sua estrat\u00e9gia para aumentar a visibilidade e o envolvimento.<\/p>\n\n\n\n<p>Por exemplo, Nara pode querer incentivar seu p\u00fablico a criar ainda mais UGC.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea4aa983a04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea4aa983a04\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-benchmark.png\" alt=\"Compara\u00e7\u00e3o de desempenho de Nara Smith e Hailey Bieber.\" class=\"wp-image-168550\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-benchmark.png 869w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-benchmark-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-benchmark-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/instagram-performance-benchmark-248x143.png 248w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o do desempenho de Nara Smith e Hailey Bieber.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compare com os concorrentes!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=260\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>O marketing eficaz no Instagram n\u00e3o se resume a postar. Trata-se de saber como est\u00e1 o desempenho desse conte\u00fado e melhor\u00e1-lo continuamente com base em insights.<\/p>\n\n\n\n<p>O monitoramento do seu desempenho ajuda voc\u00ea a entender o que repercute no seu p\u00fablico, otimizar seu conte\u00fado e, finalmente, aumentar seu alcance e influ\u00eancia.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Priorize o engajamento em vez do n\u00famero de seguidores. <\/strong>Embora o aumento de seguidores seja importante, concentre-se no engajamento ativo. Um p\u00fablico menor e altamente engajado \u00e9 mais valioso do que um p\u00fablico grande e passivo.<\/li>\n\n\n\n<li><strong>Avalie regularmente seu desempenho<\/strong> para ver como voc\u00ea se compara a outros em seu setor. Saber qual \u00e9 a sua posi\u00e7\u00e3o o ajudar\u00e1 a identificar as \u00e1reas que precisam ser melhoradas.<\/li>\n\n\n\n<li><strong>N\u00e3o tenha medo de fazer experi\u00eancias.<\/strong> Use as m\u00e9tricas de desempenho para experimentar novos tipos de conte\u00fado, hor\u00e1rios de postagem ou estrat\u00e9gias de colabora\u00e7\u00e3o. Avalie os resultados e continue a adaptar sua estrat\u00e9gia com base no que funciona melhor.<\/li>\n<\/ul>\n\n\n\n<p>Pronto para levar seu desempenho no Instagram para o pr\u00f3ximo n\u00edvel? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=260\" title=\"Comece com uma avalia\u00e7\u00e3o Brand24\">Comece com uma avalia\u00e7\u00e3o Brand24<\/a> e desbloqueie todo o potencial da an\u00e1lise hoje mesmo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Como medir seu desempenho no Instagram? Saiba mais sobre m\u00e9tricas, estrat\u00e9gias e ferramentas para ajud\u00e1-lo a monitorar o engajamento e a visibilidade no Instagram.<\/p>","protected":false},"author":82,"featured_media":168556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-168526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/168526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=168526"}],"version-history":[{"count":12,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/168526\/revisions"}],"predecessor-version":[{"id":179591,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/168526\/revisions\/179591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/168556"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=168526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=168526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=168526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}