{"id":169614,"date":"2024-11-26T17:02:38","date_gmt":"2024-11-26T16:02:38","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169614"},"modified":"2026-04-13T14:26:32","modified_gmt":"2026-04-13T12:26:32","slug":"visibilidade-no-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-visibility\/","title":{"rendered":"How to Measure and Increase Instagram Visibility? [2026 Guide]"},"content":{"rendered":"<p>O Tidal est\u00e1 causando sensa\u00e7\u00e3o on-line! No \u00faltimo m\u00eas, eles ganharam mais de 37.000 mentions, alcan\u00e7ando mais de 178 milh\u00f5es de pessoas nas m\u00eddias sociais. Isso os levou a uma impressionante Pontua\u00e7\u00e3o de Presen\u00e7a de 70, melhor que 84% das marcas.<\/p>\n\n\n\n<p>Mas como eles fazem isso? Qual \u00e9 o segredo para serem notados e permanecerem \u00e0 frente no Instagram? Se voc\u00ea deseja aumentar sua visibilidade no Instagram e expandir sua marca, este artigo \u00e9 para voc\u00ea.<\/p>\n\n\n\n<p>Vamos nos aprofundar nas melhores maneiras de medir e aumentar sua visibilidade no Instagram!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Visibilidade no Instagram<\/strong> refere-se ao n\u00famero de pessoas que veem suas postagens, hist\u00f3rias ou rolos (inclusive as que n\u00e3o s\u00e3o seus seguidores). Ele pode ser medido usando m\u00e9tricas como alcance, mentions e compartilhamento de voz. Aprimor\u00e1-lo \u00e9 essencial para aumentar o p\u00fablico, melhorar o engajamento e criar uma presen\u00e7a s\u00f3lida da marca no Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 visibilidade no Instagram?<\/strong><\/h2>\n\n\n\n<p>A visibilidade no Instagram tem tudo a ver com o n\u00famero de pessoas que veem suas postagens, hist\u00f3rias ou rolos.<\/p>\n\n\n\n<p>N\u00e3o se trata apenas de seus seguidores. Trata-se de alcan\u00e7ar novas pessoas tamb\u00e9m.<\/p>\n\n\n\n<p>Quanto mais vis\u00edvel for o seu conte\u00fado, mais chances voc\u00ea ter\u00e1 de aumentar seu p\u00fablico, obter curtidas e criar conex\u00f5es.<\/p>\n\n\n\n<p>Em resumo, trabalhar com visibilidade significa garantir que seu conte\u00fado seja notado na multid\u00e3o.<\/p>\n\n\n\n<p><strong>Os principais fatores que influenciam a visibilidade no Instagram incluem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O algoritmo do Instagram e se ele enviar\u00e1 seu conte\u00fado para as pessoas.<\/li>\n\n\n\n<li>Postando regularmente<\/li>\n\n\n\n<li>Envolvimento com seu p\u00fablico<\/li>\n\n\n\n<li>Usar as hashtags certas<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de conte\u00fado de alta qualidade<\/li>\n\n\n\n<li>Experimentar diferentes recursos, como Reels, Stories e Lives.<\/li>\n\n\n\n<li>Colabora\u00e7\u00e3o com outras pessoas<\/li>\n\n\n\n<li>Postar nos momentos certos<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Avalie sua visibilidade no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=279\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como medir a visibilidade no Instagram?<\/strong><\/h2>\n\n\n\n<p>Medir sua visibilidade no Instagram \u00e9 importante porque mostra o que est\u00e1 funcionando e o que n\u00e3o est\u00e1.<\/p>\n\n\n\n<p>Ao monitorar seu desempenho, voc\u00ea pode ajustar sua estrat\u00e9gia para alcan\u00e7ar mais pessoas e aumentar seu p\u00fablico mais rapidamente.<\/p>\n\n\n\n<p>Al\u00e9m disso, verificar como seus concorrentes est\u00e3o se saindo pode lhe dar um ponto de refer\u00eancia e ajud\u00e1-lo a definir metas realistas para sua conta.<\/p>\n\n\n\n<p><strong>Acompanhe essas m\u00e9tricas:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance da m\u00eddia social<\/li>\n\n\n\n<li>Impress\u00f5es<\/li>\n\n\n\n<li>O volume de mentions&nbsp;<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de presen\u00e7a&nbsp;<\/li>\n\n\n\n<li>Compartilhamento de voz<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><strong>Alcance da m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>O alcance da m\u00eddia social \u00e9 uma das melhores maneiras de monitorar a visibilidade da sua marca.<\/p>\n\n\n\n<p>Ele mostra diretamente quantas pessoas \u00fanicas viram seu conte\u00fado. Isso ajuda a entender o alcance de sua mensagem.<\/p>\n\n\n\n<p>Um alcance maior geralmente significa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maior reconhecimento da marca<\/li>\n\n\n\n<li>Engajamento mais forte<\/li>\n\n\n\n<li>Novas oportunidades para aumentar seu p\u00fablico<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode acessar informa\u00e7\u00f5es sobre seu alcance no Instagram internamente no aplicativo. Basta acessar \"Insights\" &gt; \"Views\" e voc\u00ea ter\u00e1 a an\u00e1lise.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m obt\u00e9m informa\u00e7\u00f5es sobre a origem da porcentagem de visualiza\u00e7\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>An\u00fancios pagos e org\u00e2nicos<\/li>\n\n\n\n<li>Seguidores e n\u00e3o seguidores<\/li>\n\n\n\n<li>Qual tipo de conte\u00fado (hist\u00f3rias, rolos, postagens)<\/li>\n<\/ol>\n\n\n\n<p>\u00c9 assim que ele se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581a87b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581a87b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"306\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-views.png\" alt=\"Visualiza\u00e7\u00f5es anal\u00edticas de uma conta do Instagram.\" class=\"wp-image-169615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-views.png 306w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-views-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-views-300x490.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-views-97x159.png 97w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00f5es anal\u00edticas de uma conta do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>No entanto, voc\u00ea tamb\u00e9m pode ir al\u00e9m e analisar o alcance da m\u00eddia social de uma perspectiva mais ampla.<\/p>\n\n\n\n<p>Como voc\u00ea provavelmente sabe, as pessoas tendem a compartilhar o conte\u00fado do Instagram em outras plataformas tamb\u00e9m. E vale a pena saber como isso afeta seu desempenho.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">Ferramentas de escuta social<\/a> s\u00e3o perfeitos para isso!<\/p>\n\n\n\n<p>Por exemplo, o Brand24 rastreia o alcance em v\u00e1rias plataformas de m\u00eddia social, como Instagram, TikTok, Facebook, X (Twitter) e outras.<\/p>\n\n\n\n<p>Isso lhe d\u00e1 uma vis\u00e3o abrangente de sua presen\u00e7a on-line.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia do painel de controle do Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581ac2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581ac2f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"321\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-social-media-reach.png\" alt=\"Painel de controle do Brand24: Alcance da m\u00eddia social\" class=\"wp-image-169616\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-social-media-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-social-media-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-social-media-reach-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-social-media-reach-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brand24: Alcance da m\u00eddia social<\/figcaption><\/figure>\n\n\n\n<p>Obviamente, voc\u00ea tamb\u00e9m pode filtrar sua an\u00e1lise para obter apenas o alcance do Instagram:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581aee8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581aee8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-instagram-reach-by-brand24.png\" alt=\"Painel de controle do Brand24: filtros\" class=\"wp-image-169617\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-instagram-reach-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-instagram-reach-by-brand24-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-instagram-reach-by-brand24-300x78.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-instagram-reach-by-brand24-248x64.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Brand24: filtros<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode analisar picos, identificar quais postagens tiveram melhor desempenho e at\u00e9 mesmo comparar dados entre plataformas.<\/p>\n\n\n\n<p>Com esse insight, voc\u00ea pode encontrar lacunas em sua estrat\u00e9gia para melhorar a visibilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\"><strong>O volume de mentions&nbsp;<\/strong><\/h3>\n\n\n\n<p>Os Mentions s\u00e3o um indicador direto da frequ\u00eancia com que as pessoas falam sobre sua marca.<\/p>\n\n\n\n<p>\u00c9 por isso que eles s\u00e3o essenciais para entender sua visibilidade.<\/p>\n\n\n\n<p>Quanto mais mentions sua marca receber, mais vis\u00edvel ela ser\u00e1.<\/p>\n\n\n\n<p>Ao rastrear os mentions, voc\u00ea pode participar de conversas, manter uma reputa\u00e7\u00e3o positiva e at\u00e9 mesmo identificar oportunidades de criar relacionamentos mais fortes com seu p\u00fablico.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode encontrar seus mentions no Instagram no painel de notifica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Mas...<\/p>\n\n\n\n<p>Infelizmente, apenas as de coment\u00e1rios e publica\u00e7\u00f5es do Instagram em que voc\u00ea est\u00e1 marcado (portanto, seu nome \u00e9 adicionado com o s\u00edmbolo \"@\"). E essas s\u00e3o apenas a ponta do iceberg.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581b252&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581b252\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"256\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-on-instagram.png\" alt=\"Aumente a presen\u00e7a no Instagram respondendo a mentions: onde encontr\u00e1-los\" class=\"wp-image-169618\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-on-instagram.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-on-instagram-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-on-instagram-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-on-instagram-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00c9 por isso que sugiro usar uma ferramenta externa para localizar e monitorar seus mentions.<\/p>\n\n\n\n<p>Com o Brand24, voc\u00ea pode rastrear mentions marcados e n\u00e3o marcados de sua marca.<\/p>\n\n\n\n<p>Na guia \"Mentions\", voc\u00ea ver\u00e1 uma lista de todos os mentions, sua origem (Instagram, blogs, f\u00f3runs etc.) e at\u00e9 mesmo o <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a> ao redor deles.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia de um mention do Tidal no painel:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581b761&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581b761\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-an-untagged-mention-by-brand24.png\" alt=\"Um Instagram mention n\u00e3o marcado detectado por Brand24.\" class=\"wp-image-169619\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-an-untagged-mention-by-brand24.png 686w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-an-untagged-mention-by-brand24-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-an-untagged-mention-by-brand24-300x219.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-an-untagged-mention-by-brand24-218x159.png 218w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um Instagram mention n\u00e3o marcado detectado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>E aqui est\u00e1 uma vis\u00e3o geral de seus mentions ao longo do tempo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581b9e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581b9e7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-overview.png\" alt=\"Exemplo do Tidal mostrando a an\u00e1lise do alcance da m\u00eddia social pelo Brand24.\" class=\"wp-image-169620\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-overview.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-overview-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-overview-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-mentions-overview-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, h\u00e1 alguns picos v\u00edvidos.<\/p>\n\n\n\n<p>Se voc\u00ea quiser saber o que est\u00e1 por tr\u00e1s disso, basta usar o \u201cDetector de Eventos\u201d, que sinaliza atividades incomuns, como um aumento repentino em mentions.\u00a0<\/p>\n\n\n\n<p>Isso permite que voc\u00ea entenda melhor a an\u00e1lise e reaja rapidamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581bfc8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581bfc8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"324\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-anomaly-detector-brand24.png\" alt=\"Monitore o envolvimento do usu\u00e1rio e obtenha acesso instant\u00e2neo ao que causou os picos usando o Brand24 AI Anomaly Detector\" class=\"wp-image-169621\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-anomaly-detector-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-anomaly-detector-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-anomaly-detector-brand24-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-anomaly-detector-brand24-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Dica profissional:<\/strong> Responda aos mentions, especialmente os negativos, de forma estrat\u00e9gica. Eles podem transformar um <a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\">Crise de rela\u00e7\u00f5es p\u00fablicas<\/a> em um aumento positivo de sua visibilidade.<\/p>\n\n\n\n<p>D\u00ea uma olhada em como a Ryanair faz isso usando t\u00e9cnicas de s\u00e1tira e meme (veja a captura de tela \u00e0 esquerda).<\/p>\n\n\n\n<p>A prop\u00f3sito, quando voc\u00ea examina o perfil deles, pode ver a enorme diferen\u00e7a no alcance que eles t\u00eam quando respondem a mentions usando a estrat\u00e9gia (363 K) em compara\u00e7\u00e3o com quando publicam sua comunica\u00e7\u00e3o regular (58 K).<\/p>\n\n\n\n<p>Uma loucura, n\u00e3o \u00e9?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581c282&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581c282\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-reply-to-comments.png\" alt=\"O exemplo de Rayanair sobre a import\u00e2ncia de responder a mentions \" class=\"wp-image-169622\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-reply-to-comments.png 866w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-reply-to-comments-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-reply-to-comments-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-reply-to-comments-248x143.png 248w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence\"><strong>Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/h3>\n\n\n\n<p>O <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a> combina todas as m\u00e9tricas de visibilidade em uma pontua\u00e7\u00e3o f\u00e1cil.<\/p>\n\n\n\n<p>Ele mostra o desempenho on-line da sua marca. Al\u00e9m disso, facilita a compreens\u00e3o da efic\u00e1cia de seus esfor\u00e7os de m\u00eddia social.<\/p>\n\n\n\n<p>Uma alta pontua\u00e7\u00e3o de presen\u00e7a indica uma forte <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\">visibilidade on-line<\/a>.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>O Brand24 calcula automaticamente sua pontua\u00e7\u00e3o de presen\u00e7a. Voc\u00ea pode acompanhar as altera\u00e7\u00f5es ao longo do tempo e ver como diferentes campanhas ou estrat\u00e9gias afetam sua pontua\u00e7\u00e3o.<\/p>\n\n\n\n<p>A ferramenta tamb\u00e9m permite comparar seu Presence Score com o dos concorrentes, para que voc\u00ea possa avaliar seu desempenho e definir metas de melhoria.<\/p>\n\n\n\n<p>Voc\u00ea pode encontr\u00e1-lo na guia \"Analysis\" (An\u00e1lise):<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581c5c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581c5c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"256\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-presence-score.png\" alt=\"Presence Score da Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-169623\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-presence-score-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-presence-score-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-presence-score-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"voice\"><strong>Compartilhamento de voz&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\">Compartilhamento de voz<\/a> informa quanto da conversa em seu setor ou nicho \u00e9 sobre sua marca em compara\u00e7\u00e3o com a de seus concorrentes.<\/p>\n\n\n\n<p>\u00c9 uma \u00f3tima maneira de entender sua posi\u00e7\u00e3o no mercado e a visibilidade que voc\u00ea tem em seu espa\u00e7o.<\/p>\n\n\n\n<p>Uma maior participa\u00e7\u00e3o de voz significa maior autoridade e influ\u00eancia, o que pode atrair mais seguidores e clientes.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>V\u00e1 at\u00e9 a guia \"Comparison\" (Compara\u00e7\u00e3o) no Brand24, onde voc\u00ea pode comparar sua marca com a dos concorrentes.<\/p>\n\n\n\n<p>A ferramenta mostra sua participa\u00e7\u00e3o como uma porcentagem do total de mentions em seu setor, dando-lhe uma ideia clara de sua posi\u00e7\u00e3o e do que precisa melhorar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581ca23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581ca23\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"399\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-share-of-voice.png\" alt=\"Compartilhamento de voz pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-169624\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-share-of-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-share-of-voice-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-share-of-voice-300x120.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-share-of-voice-248x99.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compartilhamento de voz por Brand24.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>10 dicas eficazes para aumentar a visibilidade no Instagram<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>1. Otimize seu perfil do Instagram<\/strong><\/h3>\n\n\n\n<p>Torne seu perfil claro, atraente e f\u00e1cil de encontrar.<\/p>\n\n\n\n<p>Use uma foto de perfil reconhec\u00edvel, escreva uma biografia forte com palavras-chave relacionadas ao seu nicho e inclua um link para seu site ou p\u00e1gina de destino.<\/p>\n\n\n\n<p>Um perfil com apar\u00eancia profissional aumenta a probabilidade de as pessoas seguirem voc\u00ea.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma lista de verifica\u00e7\u00e3o r\u00e1pida para otimizar seu perfil:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adicionar uma foto de perfil<\/li>\n\n\n\n<li>Crie sua biografia e otimize-a para SEO<\/li>\n\n\n\n<li>Adicionar links importantes<\/li>\n\n\n\n<li>Certifique-se de fazer atualiza\u00e7\u00f5es regulares<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581cdbf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581cdbf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-optimize-your-instagram-profile.png\" alt=\"Otimize seu perfil para ter uma melhor presen\u00e7a no Instagram e alcan\u00e7ar seu p\u00fablico-alvo.\" class=\"wp-image-169625\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-optimize-your-instagram-profile.png 644w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-optimize-your-instagram-profile-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-optimize-your-instagram-profile-300x233.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-optimize-your-instagram-profile-205x159.png 205w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Otimize seu perfil para ter uma melhor presen\u00e7a no Instagram e alcan\u00e7ar seu p\u00fablico-alvo.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>2. Use Hashtags estrategicamente<\/strong><\/h3>\n\n\n\n<p>Pesquise e use os dados relevantes <a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-instagram\/\" title=\"Hashtags do Instagram\">Hashtags do Instagram<\/a> para facilitar a localiza\u00e7\u00e3o de suas publica\u00e7\u00f5es no Instagram para novos p\u00fablicos.<\/p>\n\n\n\n<p>Sugiro uma combina\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hashtags populares<\/li>\n\n\n\n<li>hashtags de nicho<\/li>\n\n\n\n<li>hashtags de marca<\/li>\n<\/ul>\n\n\n\n<p>E adicionar de 3 a 6 delas. Dessa forma, voc\u00ea pode maximizar o alcance sem se perder em muitas tags.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581d0d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581d0d4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-hashtags-on-instagram.png\" alt=\"A GoPro usa hashtags em suas postagens incr\u00edveis para impulsionar o algoritmo do Instagram.\" class=\"wp-image-169626\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-hashtags-on-instagram.png 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-hashtags-on-instagram-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-hashtags-on-instagram-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-hashtags-on-instagram-245x159.png 245w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A GoPro usa hashtags em suas postagens incr\u00edveis para impulsionar o algoritmo do Instagram.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>3. Criar carret\u00e9is e hist\u00f3rias do Instagram<\/strong><\/h3>\n\n\n\n<p>O algoritmo do Instagram prioriza formatos de v\u00eddeo curtos (Instagram Reels) e Instagram Stories, portanto, eles s\u00e3o uma maneira f\u00e1cil e poderosa de aumentar sua visibilidade.<\/p>\n\n\n\n<p>Para Reels - concentre-se em v\u00eddeos curtos, envolventes e criativos que possam entreter ou educar seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Para hist\u00f3rias - tente ser aut\u00eantico. As pessoas est\u00e3o cansadas de imagens perfeitas e buscam autenticidade.<\/p>\n\n\n\n<p><strong>Dica b\u00f4nus:<\/strong> adicionar um som de tend\u00eancia \u00e9 fundamental para impulsionar o algoritmo do Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581d3d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581d3d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-create-reels.png\" alt=\"Aumente o algoritmo do Instagram usando formatos diferentes\" class=\"wp-image-169627\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-create-reels.png 612w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-create-reels-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-create-reels-300x245.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-create-reels-195x159.png 195w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aumente o algoritmo do Instagram usando formatos diferentes.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>4. Aumente o engajamento respondendo aos coment\u00e1rios<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea quer mostrar aos seus seguidores que os valoriza e valoriza o tempo deles. Portanto, responda a coment\u00e1rios, DMs e <a href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\">Instagram mentions<\/a> o mais r\u00e1pido poss\u00edvel.<\/p>\n\n\n\n<p>Isso pode aumentar significativamente o envolvimento, pois as pessoas continuar\u00e3o a se envolver mais depois de verem que isso \u00e9 importante para voc\u00ea.<\/p>\n\n\n\n<p>Curtir e comentar as publica\u00e7\u00f5es do seu p\u00fablico no Instagram tamb\u00e9m pode incentiv\u00e1-lo a se envolver mais com seu conte\u00fado.<\/p>\n\n\n\n<p>Se voc\u00ea tiver dificuldades para encontrar a resposta certa, consulte este artigo sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/como-responder-aos-comentarios-do-instagram\/\">como responder aos coment\u00e1rios do Instagram<\/a>.<\/p>\n\n\n\n<p>O envolvimento com as publica\u00e7\u00f5es de seus seguidores no Instagram aumenta a intera\u00e7\u00e3o e melhora sua visibilidade no algoritmo.<\/p>\n\n\n\n<p>Alguns criadores do Instagram gostam de tr\u00eas publica\u00e7\u00f5es de cada perfil que comentar\u00e1 sua publica\u00e7\u00e3o recente. Talvez essa seja a estrat\u00e9gia a ser considerada?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>5. Colaborar com influenciadores<\/strong><\/h3>\n\n\n\n<p>A parceria com influenciadores ou marcas \u00e9 outra maneira fant\u00e1stica de aumentar a visibilidade.<\/p>\n\n\n\n<p>Isso exp\u00f5e sua conta aos seguidores deles e permite que voc\u00ea alcance um p\u00fablico mais amplo.<\/p>\n\n\n\n<p>No entanto, certifique-se de escolher colaboradores que estejam alinhados com seu nicho e seus valores. Dessa forma, voc\u00ea pode se manter aut\u00eantico e relevante.<\/p>\n\n\n\n<p>Aqui est\u00e1 uma recente colabora\u00e7\u00e3o entre duas grandes marcas de moda: DOLCE&amp;GABBANA e Skims:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581d735&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581d735\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-collab.png\" alt=\"Exemplo de colabora\u00e7\u00f5es entre duas marcas - skims e dolce&amp;gabbana\" class=\"wp-image-169628\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-collab.png 827w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-collab-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-collab-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-collab-248x150.png 248w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>6. Analisar seu desempenho<\/strong><\/h3>\n\n\n\n<p>Se quiser continuar obtendo melhores resultados, voc\u00ea precisa saber o que melhorar. E como fazer isso?<\/p>\n\n\n\n<p>Analisando o que est\u00e1 funcionando e o que n\u00e3o est\u00e1.<\/p>\n\n\n\n<p>Monitore seu <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-no-instagram\/\">Desempenho no Instagram<\/a> para entender o impacto de sua estrat\u00e9gia e ajust\u00e1-la para melhorar.<\/p>\n\n\n\n<p>Verifique quais tipos de conte\u00fado repercutem mais em seu p\u00fablico e ajuste sua programa\u00e7\u00e3o com base nesses dados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>7. Publique consistentemente no momento certo<\/strong><\/h3>\n\n\n\n<p>A publica\u00e7\u00e3o regular mant\u00e9m sua conta ativa e vis\u00edvel nos feeds dos seguidores. Isso aumenta o envolvimento do usu\u00e1rio, pois as pessoas se sentem mais conectadas \u00e0 sua marca.<\/p>\n\n\n\n<p>Determinar quando \u00e9 <a href=\"https:\/\/brand24.com\/blog\/pt\/melhor-horario-para-postar-no-instagram\/\">o melhor momento para postar no Instagram<\/a> para seu p\u00fablico-alvo e agende postagens durante esses hor\u00e1rios para obter os melhores resultados.<\/p>\n\n\n\n<p>Voc\u00ea pode usar o Brand24 para obter uma an\u00e1lise detalhada de quando postar:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581dc07&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581dc07\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-best-time-to-post-hot-hours-by-brand24.png\" alt=\"Recurso Hot Hours do Brand24.\" class=\"wp-image-169629\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-best-time-to-post-hot-hours-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-best-time-to-post-hot-hours-by-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-best-time-to-post-hot-hours-by-brand24-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-best-time-to-post-hot-hours-by-brand24-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recurso Hot Hours do Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Ou verifique os tempos ativos de seus seguidores no Instagram Insights:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581def7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581def7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-activity-time.png\" alt=\"Tempos ativos dos seguidores no Instagram Insights.\" class=\"wp-image-169630\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-activity-time.png 594w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-activity-time-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-activity-time-300x253.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-activity-time-189x159.png 189w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tempos ativos dos seguidores no Instagram Insights.<\/figcaption><\/figure>\n\n\n\n<p>A principal diferen\u00e7a entre essas duas estrat\u00e9gias \u00e9 a precis\u00e3o. Os insights do aplicativo do Instagram s\u00e3o bastante gerais e, \u00e0s vezes, \u00e9 dif\u00edcil determinar o melhor momento para postar.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o melhor hor\u00e1rio para postar para voc\u00ea!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=279\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>8. Veicular an\u00fancios no Instagram<\/strong><\/h3>\n\n\n\n<p>Investir em an\u00fancios no Instagram pode aumentar significativamente sua visibilidade. A m\u00eddia social adora dinheiro, e \u00e9 muito mais f\u00e1cil alcan\u00e7ar novos p\u00fablicos por meio de an\u00fancios pagos.<\/p>\n\n\n\n<p>Use o Gerenciador de an\u00fancios para segmentar p\u00fablicos espec\u00edficos com base em localiza\u00e7\u00e3o, interesses e comportamento, garantindo que seu conte\u00fado alcance as pessoas certas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09\"><strong>9. Use conte\u00fado gerado pelo usu\u00e1rio (UGC)<\/strong><\/h3>\n\n\n\n<p>Incentive seus seguidores a criar conte\u00fado com sua marca. Compartilhar UGC em seu perfil aumenta a autenticidade, gera confian\u00e7a e apresenta sua marca aos seguidores do criador.<\/p>\n\n\n\n<p>A GoPro faz isso perfeitamente, criando at\u00e9 mesmo uma comunidade inteira e um \"concurso\" - apenas os melhores v\u00eddeos e fotos s\u00e3o compartilhados em seu perfil.<\/p>\n\n\n\n<p>Al\u00e9m disso, eles t\u00eam sua pr\u00f3pria plataforma para que as pessoas fa\u00e7am upload de conte\u00fado, e o vencedor recebe uma recompensa em dinheiro.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dd35581e40b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dd35581e40b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-ugc.png\" alt=\"UGC no perfil do Instagram da GoPro.\" class=\"wp-image-169631\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-ugc.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-ugc-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-ugc-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/instagram-visibility-ugc-232x159.png 232w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">UGC no perfil do Instagram da GoPro.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id10\"><strong>10. Otimize as legendas e adicione CTAs<\/strong><\/h3>\n\n\n\n<p>Certifique-se de que suas legendas sejam atraentes e que contem uma hist\u00f3ria ou agreguem valor.<\/p>\n\n\n\n<p>Encerre suas postagens com chamadas para a\u00e7\u00e3o (CTAs) claras, como \"Compartilhe isso com um amigo!\" ou \"Guarde isso para mais tarde!\", para aumentar o engajamento.<\/p>\n\n\n\n<p>Aqui voc\u00ea pode ler mais sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/dicas-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Dicas do Instagram<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore sua visibilidade no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=279\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A visibilidade no Instagram \u00e9 afetada por muitos fatores diferentes. O segredo para ser notado \u00e9 manter-se relevante e criar uma comunidade engajada em torno de sua marca.<\/p>\n\n\n\n<p>Ao medir m\u00e9tricas como alcance, mentions e Presence Score, voc\u00ea pode obter insights valiosos sobre o que est\u00e1 funcionando e onde melhorar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Considera\u00e7\u00f5es finais<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Responda aos coment\u00e1rios, interaja com os seguidores e participe de conversas para ficar vis\u00edvel e promover a fidelidade.<\/li>\n\n\n\n<li>Acompanhe regularmente as m\u00e9tricas de desempenho do Instagram usando ferramentas como o Brand24 para garantir que voc\u00ea esteja indo na dire\u00e7\u00e3o certa.<\/li>\n\n\n\n<li>Experimente os recursos - teste Reels, Stories, Lives e an\u00fancios para encontrar a combina\u00e7\u00e3o que funciona melhor para sua marca.<\/li>\n<\/ol>\n\n\n\n<p>Quer levar seu Instagram para o pr\u00f3ximo n\u00edvel? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=279\" title=\"Experimente o Brand24 gratuitamente\">Experimente o Brand24 gratuitamente<\/a> e descubra como \u00e9 f\u00e1cil medir e aumentar sua visibilidade no Instagram!<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como aumentar a visibilidade no Instagram! Saiba como medir m\u00e9tricas como alcance e pontua\u00e7\u00e3o de presen\u00e7a e obtenha dicas pr\u00e1ticas para otimizar seu conte\u00fado!<\/p>","protected":false},"author":82,"featured_media":169635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-169614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=169614"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169614\/revisions"}],"predecessor-version":[{"id":179584,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169614\/revisions\/179584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/169635"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=169614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=169614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=169614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}