{"id":169784,"date":"2026-02-25T12:12:34","date_gmt":"2026-02-25T11:12:34","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=169784"},"modified":"2026-04-09T16:29:51","modified_gmt":"2026-04-09T14:29:51","slug":"analise-de-sentimentos-do-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-sentiment-analysis\/","title":{"rendered":"An\u00e1lise de sentimento do TikTok: como fazer isso (+ exemplo real para 2026)"},"content":{"rendered":"<p>A an\u00e1lise de sentimento do TikTok mostra se as pessoas falam sobre sua marca de forma positiva, negativa ou neutra, com base em descri\u00e7\u00f5es e coment\u00e1rios de v\u00eddeos.<\/p>\n\n\n\n<p>Neste guia, mostraremos a voc\u00ea como analisar o sentimento do TikTok passo a passo com um exemplo real de marca.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Melhor processo para analisar o sentimento no TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">Comece configurando um projeto de monitoramento em uma ferramenta como o Brand24. Filtre os dados para mostrar apenas o TikTok. Em seguida, revise o detalhamento do sentimento, compare diferentes per\u00edodos de tempo e analise mentions de alto alcance ou negativos. Por fim, use uma ferramenta de IA como o Brand Assistant para interpretar rapidamente as mudan\u00e7as e preparar a\u00e7\u00f5es.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Voc\u00ea pode fazer a an\u00e1lise de sentimentos do TikTok manualmente?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Somente em escala muito pequena. Se sua marca receber centenas de mentions por dia, a an\u00e1lise manual de cada publica\u00e7\u00e3o e coment\u00e1rio se tornar\u00e1 muito demorada. Voc\u00ea pode identificar reclama\u00e7\u00f5es individuais, mas n\u00e3o conseguir\u00e1 detectar tend\u00eancias ou medir mudan\u00e7as ao longo do tempo de forma confi\u00e1vel. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por que a an\u00e1lise de sentimentos do TikTok \u00e9 importante para os neg\u00f3cios?<\/h4>\n                <p class=\"acf-key-takeaways__text\">O TikTok desempenha um papel importante na forma como as pessoas encontram e compram produtos. Se o sentimento negativo come\u00e7ar a aumentar, pode ser um sinal precoce de problemas com o produto, rea\u00e7\u00f5es adversas \u00e0 campanha ou drama do influenciador. Ficar de olho no sentimento ajuda as empresas a identificar problemas antecipadamente e a reagir antes que eles se transformem em algo maior.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Como a IA pode ajudar a analisar o sentimento do TikTok?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ferramentas baseadas em IA, como o AI Brand Assistant, podem classificar automaticamente um grande n\u00famero de TikTok mentions. Em vez de l\u00ea-los voc\u00ea mesmo, \u00e9 poss\u00edvel observar as porcentagens de sentimento ao longo do tempo, filtrar o feedback ou perguntar \u00e0s ferramentas de IA o que pode estar causando os picos. Elas reduzem o trabalho manual, ajudam voc\u00ea a gerar relat\u00f3rios mais rapidamente e a tomar decis\u00f5es mais cedo.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Limita\u00e7\u00f5es das ferramentas baseadas em IA na an\u00e1lise de sentimentos do TikTok<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00c0s vezes, as ferramentas de IA podem n\u00e3o perceber sarcasmo, g\u00edrias, nuances culturais ou o que os emojis realmente significam. Elas tamb\u00e9m analisam o texto escrito (como legendas e coment\u00e1rios), e n\u00e3o o \u00e1udio falado nos v\u00eddeos. Portanto, embora alguns mentions individuais possam ser rotulados incorretamente, as tend\u00eancias mais amplas e as altera\u00e7\u00f5es percentuais ainda s\u00e3o confi\u00e1veis para rastrear a percep\u00e7\u00e3o da marca.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">Como fazer a an\u00e1lise de sentimentos do TikTok manualmente?<\/h2>\n\n\n\n<p>Pode ser tentador fazer isso voc\u00ea mesmo, mas <strong>A an\u00e1lise manual de sentimentos do TikTok n\u00e3o \u00e9 recomendada.<\/strong><\/p>\n\n\n\n<p>N\u00e3o \u00e9 apenas ineficiente, mas tamb\u00e9m, muitas vezes, simplesmente irrealista fazer isso com precis\u00e3o em escala:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Raz\u00e3o 1. \u00c9 muito dif\u00edcil encontrar todos os mention <\/strong>por voc\u00ea mesmo<\/h3>\n\n\n\n<p>O TikTok notifica voc\u00ea quando algu\u00e9m marca sua marca, mas muitas discuss\u00f5es acontecem sem hashtags ou @mentions, especialmente nos coment\u00e1rios. Al\u00e9m disso, os pr\u00f3prios produtos n\u00e3o podem ser marcados \u201coficialmente\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a209ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a209ec\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"241\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8.png\" alt=\"Gisou mention n\u00e3o marcado na se\u00e7\u00e3o de coment\u00e1rios do TikTok\" class=\"wp-image-169799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-8-248x80.png 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention n\u00e3o marcado da marca Gisou na se\u00e7\u00e3o de coment\u00e1rios do TikTok <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Motivo 2. <strong>O volume de dados \u00e9 muito alto<\/strong><\/strong><\/h3>\n\n\n\n<p>Imagine analisar centenas ou at\u00e9 milhares de <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"TikTok mentions\">TikTok mentions<\/a>determinar se elas s\u00e3o positivas, negativas ou neutras e, em seguida, criar relat\u00f3rios - tudo manualmente.<\/p>\n\n\n\n<div style=\"background-color:#E8F4EE; border-left:6px solid #72CD9F; padding:16px; border-radius:8px; margin:20px 0;\">\n\u00a0\u00a0<p style=\"margin:0; font-weight:bold;\">Algo para se pensar<\/p>\n\u00a0\u00a0<p style=\"margin:10px 0 0 0;\">\nMarcas como a Gisou recebem mention aproximadamente 100 vezes por dia no TikTok, enquanto marcas maiores, como a Nike, recebem mais de 1.000 mentions diariamente.<br><br>Mesmo que voc\u00ea gaste apenas 20 segundos por mention, 1.000 mentions = 5,5 horas\/dia. Isso antes de fazer capturas de tela, gerar relat\u00f3rios ou agir de acordo com o que aprendeu com esses insights.\n\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">A \u00fanica maneira confi\u00e1vel de determinar o sentimento do TikTok \u00e9 <strong>usar ferramentas baseadas em IA<\/strong> projetado especificamente para&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" target=\"_blank\">an\u00e1lise de sentimentos<\/a><\/span><strong>.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Verifique o sentimento de sua marca no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=283\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tiktok-sentiment-analysis-example\">Como fazer a an\u00e1lise de sentimentos do TikTok com ferramentas de IA?<\/h2>\n\n\n\n<p>Voc\u00ea j\u00e1 sabe o desempenho <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> no TikTok requer a ferramenta certa.<\/p>\n\n\n\n<p>Veja como verificar o sentimento do TikTok no Brand24. Usaremos <strong>Gisou<\/strong> (uma marca de produtos para cabelos) como exemplo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/h3>\n\n\n\n<p>Primeiro, crie um novo projeto de monitoramento e adicione sua palavra-chave.<\/p>\n\n\n\n<p>Nesse caso: <strong>\u201cGisou\u201d<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a2170c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a2170c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11.png\" alt=\"Configura\u00e7\u00e3o de um projeto no Brand24 - inser\u00e7\u00e3o de uma palavra-chave\" class=\"wp-image-169819\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-11-248x119.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configura\u00e7\u00e3o de um projeto no Brand24 - inser\u00e7\u00e3o de uma palavra-chave<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode adicionar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nomes de produtos <\/strong>(como \u201cm\u00e1scara labial\u201d ou \u201c\u00f3leo para cabelo\u201d)<\/li>\n\n\n\n<li><strong>Hashtags da campanha <\/strong>(como #honeypup)<\/li>\n\n\n\n<li><strong>Nomes de concorrentes <\/strong>(como \u201cMorrocanoil\u201d ou \u201cRituals\u201d)<\/li>\n\n\n\n<li><strong>Palavras-chave do setor<\/strong> (como \u201ccuidados com o cabelo\u201d ou \u201ccuidados com a pele\u201d)<\/li>\n<\/ul>\n\n\n\n<p>Se sua marca opera globalmente, monitore todos os idiomas.<\/p>\n\n\n\n<p>Depois que voc\u00ea cria o projeto, o Brand24 come\u00e7a automaticamente a coletar mentions.<\/p>\n\n\n\n<p><strong>Para se concentrar apenas no TikTok:<\/strong><\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">V\u00e1 para o painel de filtros \u00e0 direita.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Selecione Source \u27a1\ufe0f TikTok.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a222b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a222b9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1.png\" alt=\"\" class=\"wp-image-181819\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-monitoring-1-90x47.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Projeto de monitoramento de Gisou<\/figcaption><\/figure>\n\n\n\n<p>\u00c9 isso a\u00ed! De agora em diante, voc\u00ea est\u00e1 vendo dados apenas do TikTok.<\/p>\n\n\n\n<p><strong>Voc\u00ea pode restringir ainda mais usando:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filtro de sentimento<\/li>\n\n\n\n<li>Localiza\u00e7\u00e3o<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de import\u00e2ncia<\/li>\n<\/ul>\n\n\n\n<p>Isso j\u00e1 economiza horas. Em vez de rolar o TikTok manualmente, voc\u00ea v\u00ea tudo em um s\u00f3 lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Etapa 2: Verifique o detalhamento do sentimento<\/h3>\n\n\n\n<p>Em seguida, verifique seu <a href=\"https:\/\/brand24.com\/blog\/pt\/sentimento-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"sentimento da marca\">sentimento de marca<\/a> no TikTok. H\u00e1 duas maneiras de fazer isso:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use o <strong>gr\u00e1fico de sentimento<\/strong> e compare manualmente o n\u00famero de mentions negativos com os positivos:<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a22c69&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a22c69\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"384\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1.png\" alt=\"\" class=\"wp-image-181820\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-248x95.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-analysis-on-tiktok-gisou-brand24-1-90x35.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Gr\u00e1fico de sentimento do TikTok para Gisou<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Verifique o <strong>Detalhamento do sentimento<\/strong>. Ele calcula valores percentuais para mentions positivos, negativos e neutros. Para obter uma visualiza\u00e7\u00e3o mais clara, voc\u00ea pode excluir os mentions neutros:<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a234e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a234e3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1.png\" alt=\"\" class=\"wp-image-181821\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-300x284.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-168x159.png 168w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/sentiment-breakdown-tiktok-brand24-1-90x85.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Detalhamento do sentimento de Gisou no TikTok (excluindo mentions neutros)<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver no detalhamento do sentimento, 96% dos mentions de Gisou s\u00e3o positivos, e <strong>apenas 4% s\u00e3o negativos.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 3: Pergunte ao assistente de marca com IA o que est\u00e1 acontecendo<\/h3>\n\n\n\n<p>Depois de verificar os gr\u00e1ficos de sentimento, voc\u00ea ainda pode se perguntar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por que os mentions negativos aumentaram?<\/li>\n\n\n\n<li>O que causou esse pico?<\/li>\n\n\n\n<li>O que mudou nesta semana?<\/li>\n<\/ul>\n\n\n\n<p>Em vez de passar manualmente por dezenas de mentions, abra o <strong><a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Assistente de marca<\/a><\/strong>.<\/p>\n\n\n\n<p>Voc\u00ea pode perguntar ou dizer coisas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPor que o sentimento negativo aumentou no TikTok esta semana?\u201d<\/li>\n\n\n\n<li>\u201cO que causou o pico em 12 de janeiro?\u201d<\/li>\n\n\n\n<li>\u201cQuais s\u00e3o as reclama\u00e7\u00f5es mais comuns no TikTok?\u201d<\/li>\n\n\n\n<li>\u201cResumir o sentimento atual do TikTok\u201d.\u201d<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a23ec7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a23ec7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1.png\" alt=\"\" class=\"wp-image-181827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/brand-assistant-for-tiktok-sentiment-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: an\u00e1lise do Brand Assistant sobre Gisou no TikTok<\/figcaption><\/figure>\n\n\n\n<p>O Brand Assistant analisa seus mentions e fornece <strong>uma resposta estruturada com base em dados reais<\/strong> de seu projeto.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente \u00fatil quando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea precisa de uma explica\u00e7\u00e3o r\u00e1pida antes de uma reuni\u00e3o.<\/li>\n\n\n\n<li>Voc\u00ea est\u00e1 preparando um relat\u00f3rio.<\/li>\n\n\n\n<li>Voc\u00ea percebe que algo mudou, mas ainda n\u00e3o sabe o motivo.<\/li>\n<\/ul>\n\n\n\n<p>Em vez de examinar centenas de coment\u00e1rios manualmente, <strong>voc\u00ea obt\u00e9m um resumo<\/strong> que o orienta na dire\u00e7\u00e3o certa.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o sentimento do TikTok com o AI Brand Assistant!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=283\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\">Etapa 4: Verifique os emojis<\/h3>\n\n\n\n<p>O TikTok \u00e9 muito orientado por emojis, portanto, isso \u00e9 surpreendentemente \u00fatil.<\/p>\n\n\n\n<p>O Brand24 extrai emojis de mentions e mostra quais aparecem com mais frequ\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a24a6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a24a6a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"748\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1.png\" alt=\"\" class=\"wp-image-181826\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-300x224.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-213x159.png 213w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/emoji-analysis-tiktok-brand24-1-90x67.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise do emoji Gisou no TikTok<\/figcaption><\/figure>\n\n\n\n<p>No caso de Gisou, o emoji \u2728 aparece centenas de vezes e \u00e9 normalmente um sinal de admira\u00e7\u00e3o ou entusiasmo.<\/p>\n\n\n\n<p>Se, de repente, voc\u00ea come\u00e7ar a ver mais \ud83d\ude44, \ud83e\udd21 ou \ud83d\udc80, isso geralmente indica uma mudan\u00e7a de tom, geralmente sarc\u00e1stica ou negativa.<\/p>\n\n\n\n<p>\u00c9 <strong>n\u00e3o \u00e9 uma m\u00e9trica aut\u00f4noma, mas acrescenta contexto rapidamente,<\/strong> especialmente no TikTok, onde o tom pode ser sutil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\">Etapa 5: Analise os t\u00f3picos relacionados \u00e0 sua marca<\/h3>\n\n\n\n<p>Agora v\u00e1 para a se\u00e7\u00e3o <strong>An\u00e1lise de t\u00f3picos de IA<\/strong> guia.<\/p>\n\n\n\n<p>Essa se\u00e7\u00e3o mostra o que as pessoas est\u00e3o realmente discutindo sobre a sua marca.<\/p>\n\n\n\n<p>Para Gisou, um dos t\u00f3picos dominantes s\u00e3o as \u201crotinas matinais de beleza\u201d.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a253a2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a253a2\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1.png\" alt=\"\" class=\"wp-image-181828\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/topic-analysis-tiktok-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise do t\u00f3pico Gisou no TikTok<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea quisesse analisar esse t\u00f3pico, veria isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cRotinas matinais de beleza\u201d geradas <strong>257 mentions <\/strong>no TikTok e alcan\u00e7ou <strong>5,2 milh\u00f5es de pessoas<\/strong>.<\/li>\n\n\n\n<li>Suas <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Compartilhamento de voz\">Compartilhamento de voz<\/a> contas para <strong>30.98%<\/strong> de todas as discuss\u00f5es sobre o Gisou nesta plataforma.<\/li>\n\n\n\n<li>O detalhamento dos sentimentos mostra que <strong>41% de mentions s\u00e3o positivos<\/strong>, <strong>56% s\u00e3o neutros<\/strong>e somente <strong>2% s\u00e3o negativos<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Isso lhe diz algo acion\u00e1vel: as recomenda\u00e7\u00f5es org\u00e2nicas est\u00e3o gerando um sentimento positivo.<\/p>\n\n\n\n<p>Se outro t\u00f3pico mostrar um aumento de mentions combinado com um aumento do sentimento negativo, geralmente \u00e9 nele que voc\u00ea deve se concentrar primeiro, seja um problema com o produto, atrasos no envio ou um v\u00eddeo controverso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\">Etapa 6: Monitore o sentimento ao longo do tempo<\/h3>\n\n\n\n<p>Por fim, use o <strong>Guia Compara\u00e7\u00e3o <\/strong>para rastrear e analisar como o sentimento evolui.<\/p>\n\n\n\n<p>O sentimento do TikTok em rela\u00e7\u00e3o \u00e0 sua marca ou produto pode mudar em um piscar de olhos:<\/p>\n\n\n\n<p>Um \u00fanico v\u00eddeo de influenciador pode mudar o sentimento em poucas horas. Outras vezes, a negatividade se acumula lentamente em v\u00e1rios coment\u00e1rios e pontos. Mas ambos podem prejudicar seriamente sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a>!<\/p>\n\n\n\n<p>Ao monitorar constantemente as mudan\u00e7as de sentimento no TikTok, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifique o drama antes que ele se transforme em uma espiral.<\/li>\n\n\n\n<li>Responda prontamente a mentions positivos para criar uma comunidade forte.<\/li>\n\n\n\n<li>Transforme o feedback do cliente em insights pr\u00e1ticos em tempo real.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a25dd5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a25dd5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1.png\" alt=\"\" class=\"wp-image-181829\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-period-comparison-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o do desempenho do Gisou no TikTok<\/figcaption><\/figure>\n\n\n\n<p>Observando a compara\u00e7\u00e3o entre os per\u00edodos, voc\u00ea pode ver que <strong>Os mentions positivos da Gisou continuam aumentando<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">O que \u00e9 a an\u00e1lise de sentimentos do TikTok?<\/h3>\n\n\n\n<p>A an\u00e1lise de sentimento do TikTok determina se os v\u00eddeos do TikTok (mais precisamente, as descri\u00e7\u00f5es dos v\u00eddeos) e os coment\u00e1rios mentioning de uma marca, produto, hashtag ou t\u00f3pico espec\u00edfico s\u00e3o <strong>positivo, negativo ou neutro<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a26719&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a26719\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1.png\" alt=\"\" class=\"wp-image-181834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-248x144.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-positive-mentions-tab-1-1-90x52.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mentions positivos de Gisou no TikTok <\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a26f47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a26f47\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1.png\" alt=\"\" class=\"wp-image-181836\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/gisou-tiktok-negative-sentiment-1-90x26.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">TikTok negativo mention identificado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Ele usa o Processamento de Linguagem Natural (PLN) e o aprendizado de m\u00e1quina para classificar automaticamente o texto, ajudando voc\u00ea a entender a percep\u00e7\u00e3o geral da marca sem revisar manualmente centenas de coment\u00e1rios.<\/p>\n\n\n\n<p>Importante: a an\u00e1lise de sentimento funciona em texto (legendas e coment\u00e1rios), n\u00e3o em \u00e1udio falado em v\u00eddeos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Por que a an\u00e1lise de sentimentos do TikTok \u00e9 importante?<\/h3>\n\n\n\n<p>Os usu\u00e1rios do TikTok s\u00e3o diretos. Se algo der errado, eles dizem, e muitas vezes publicamente.<\/p>\n\n\n\n<p><strong>O monitoramento do sentimento ajuda voc\u00ea:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detectar tend\u00eancias negativas antes que elas aumentem<\/li>\n\n\n\n<li>Identificar reclama\u00e7\u00f5es recorrentes<\/li>\n\n\n\n<li>Medir o impacto da campanha<\/li>\n\n\n\n<li>Responder a mentions positivos<\/li>\n\n\n\n<li>Entenda como sua marca se compara \u00e0 dos concorrentes<\/li>\n<\/ul>\n\n\n\n<p>Como o TikTok influencia a descoberta de produtos e as decis\u00f5es de compra, as mudan\u00e7as no sentimento podem afetar diretamente as vendas e a reputa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">Quais s\u00e3o as limita\u00e7\u00f5es das ferramentas de an\u00e1lise de sentimentos do TikTok?<\/h3>\n\n\n\n<p>As ferramentas de an\u00e1lise de sentimentos do TikTok s\u00e3o muito poderosas, mas n\u00e3o s\u00e3o 100% perfeitas.<\/p>\n\n\n\n<p>Como todos os sistemas de an\u00e1lise de texto baseados em IA, \u00e0s vezes eles podem ter dificuldades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sarcasmo e ironia<\/li>\n\n\n\n<li>G\u00edrias e evolu\u00e7\u00e3o da linguagem do TikTok<\/li>\n\n\n\n<li>Nuances culturais<\/li>\n\n\n\n<li>Contexto de emoji<\/li>\n\n\n\n<li>Coment\u00e1rios muito curtos ou amb\u00edguos<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo, um coment\u00e1rio como \u201cWell... that's interesting \ud83d\udc80\u201d (Bem... isso \u00e9 interessante \ud83d\udc80) \u00e0s vezes pode exigir interpreta\u00e7\u00e3o humana para entender completamente o tom.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dbae6a27a37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dbae6a27a37\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis.jpg\" alt=\"Gisou mention sarc\u00e1stico que pode ser mal interpretado pela ferramenta de an\u00e1lise de sentimentos\" class=\"wp-image-169792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-300x156.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/11\/tiktok-sentiment-analysis-248x129.jpg 248w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um Gisou mention sarc\u00e1stico que poderia ser mal interpretado por uma ferramenta de an\u00e1lise de sentimentos<\/figcaption><\/figure>\n\n\n\n<p>No entanto, embora os mentions individuais possam ocasionalmente ser classificados incorretamente, <strong>as tend\u00eancias gerais e as mudan\u00e7as percentuais permanecem confi\u00e1veis em escala<\/strong>. \u00c9 por isso que a an\u00e1lise de sentimento da IA funciona melhor quando combinada com a revis\u00e3o manual de mentions de alto impacto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">Como voc\u00ea pode usar a an\u00e1lise de sentimentos do TikTok para tomar decis\u00f5es comerciais?<\/h3>\n\n\n\n<p>Os dados de sentimento do TikTok d\u00e3o suporte a decis\u00f5es pr\u00e1ticas de neg\u00f3cios.<\/p>\n\n\n\n<p>Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um pico de sentimento negativo <\/strong>pode indicar um problema com o produto ou um v\u00eddeo pol\u00eamico.<\/li>\n\n\n\n<li><strong>Um aumento nos mentions positivos<\/strong> ap\u00f3s uma campanha confirma que a mensagem est\u00e1 repercutindo.<\/li>\n\n\n\n<li><strong>Sentimento em n\u00edvel de t\u00f3pico <\/strong>mostra quais discuss\u00f5es geram elogios ou cr\u00edticas.<\/li>\n\n\n\n<li><strong>Compara\u00e7\u00f5es de per\u00edodos <\/strong>ajudar a avaliar as colabora\u00e7\u00f5es de influenciadores.<\/li>\n<\/ul>\n\n\n\n<p>Em vez de confiar em suposi\u00e7\u00f5es, voc\u00ea pode basear as decis\u00f5es em dados reais de conversas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">Com que frequ\u00eancia voc\u00ea deve verificar o sentimento do TikTok?<\/h3>\n\n\n\n<p>Para marcas ativas, <strong>revis\u00e3o semanal do sentimento<\/strong> \u00e9 um m\u00ednimo.<\/p>\n\n\n\n<p>Durante lan\u00e7amentos de produtos, campanhas de influenciadores ou situa\u00e7\u00f5es sens\u00edveis de RP, <strong>monitoramento di\u00e1rio <\/strong>\u00e9 recomendado.<\/p>\n\n\n\n<p><strong>Alertas em tempo real<\/strong> ajudam voc\u00ea a reagir rapidamente quando o volume ou o sentimento do mention muda inesperadamente.<\/p>","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise de sentimento do TikTok indica se os v\u00eddeos do TikTok mentioning de sua marca, produtos, concorrentes ou qualquer outra palavra-chave s\u00e3o positivos, negativos ou neutros. Saiba mais sobre isso!<\/p>","protected":false},"author":84,"featured_media":169861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-169784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=169784"}],"version-history":[{"count":46,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169784\/revisions"}],"predecessor-version":[{"id":181839,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/169784\/revisions\/181839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/169861"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=169784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=169784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=169784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}