{"id":170005,"date":"2024-12-06T19:32:32","date_gmt":"2024-12-06T18:32:32","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170005"},"modified":"2026-01-21T12:03:25","modified_gmt":"2026-01-21T11:03:25","slug":"analise-de-sentimento-do-reddit","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/reddit-sentiment-analysis\/","title":{"rendered":"Como fazer a an\u00e1lise de sentimento do Reddit? Exemplo e guia"},"content":{"rendered":"<p>Alguma vez voc\u00ea j\u00e1 se perguntou o que as pessoas realmente pensam sobre algo? O Reddit \u00e9 o lugar perfeito para descobrir - seus usu\u00e1rios s\u00e3o brutalmente honestos, o que o torna uma \u00f3tima fonte de opini\u00f5es reais. E gra\u00e7as \u00e0 an\u00e1lise de sentimentos do Reddit, voc\u00ea pode descobrir os verdadeiros sentimentos por tr\u00e1s de milhares de publica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Por exemplo, nos \u00faltimos 30 dias, a Lululemon foi mentioned <strong>2.470 vezes<\/strong> no Reddit, alcan\u00e7ando <strong>37 MILH\u00d5ES de pessoas (!)<\/strong>.<\/p>\n\n\n\n<p>Apenas 3% desses mentions foram negativos, o que mostra a qualidade dessa marca.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>An\u00e1lise de sentimento do Reddit <\/strong>aplica o processamento de linguagem natural (NLP)<strong> <\/strong>e<strong> <\/strong>Aprendizado de m\u00e1quina (ML) para determinar as emo\u00e7\u00f5es expressas nas discuss\u00f5es do Reddit. Gra\u00e7as a ele, voc\u00ea pode ver se as pessoas se sentem de forma positiva, negativa ou neutra em rela\u00e7\u00e3o a qualquer t\u00f3pico, inclusive marcas e produtos.<\/p>\n\n\n\n<p>Mostrarei a voc\u00ea como realizar a an\u00e1lise de sentimentos no Reddit!<\/p>\n\n\n\n<p>Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-reddit-sentiment\">O que \u00e9 a an\u00e1lise de sentimento do Reddit?<\/h2>\n\n\n\n<p><strong>An\u00e1lise de sentimento do Reddit<\/strong> \u00e9 o processo de analisar o que as pessoas dizem nas publica\u00e7\u00f5es do Reddit sobre um t\u00f3pico espec\u00edfico e categoriz\u00e1-lo em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positivo<\/strong> <strong>mentions<\/strong> - o t\u00f3pico \u00e9 mentioned favoravelmente, mostrando <strong>admira\u00e7\u00e3o<\/strong> ou <strong>alegria<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d47a9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d47a9f\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"214\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1.png\" alt=\"mention positivo no Reddit identificado por Brand24 - exemplo: Lululemon\" class=\"wp-image-170017\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-1-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention positivo no Reddit identificado por Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negativo<\/strong> <strong>mentions<\/strong> - o t\u00f3pico \u00e9 discutido de forma negativa, expressando <strong>raiva<\/strong>, <strong>tristeza<\/strong>, <strong>nojo<\/strong>ou <strong>medo<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d47dcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d47dcf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"210\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis.png\" alt=\"mention negativo no Reddit identificado por Brand24 - exemplo: Lululemon\" class=\"wp-image-170016\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-300x63.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention negativo no Reddit identificado por Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neutro<\/strong> <strong>mentions <\/strong>- o t\u00f3pico \u00e9 tratado sem fortes emo\u00e7\u00f5es positivas ou negativas, geralmente de maneira informativa<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d48097&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d48097\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"211\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2.png\" alt=\"mention neutro no Reddit identificado por Brand24 - exemplo: Lululemon\" class=\"wp-image-170018\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-300x63.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-2-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Neutro mention no Reddit identificado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode <strong>analisar o sentimento do Reddit sobre quase tudo<\/strong>: empresas, marcas, produtos, servi\u00e7os, hashtags, campanhas, setores ou qualquer outra palavra-chave que voc\u00ea escolher com base em mentions publicamente dispon\u00edveis.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">O Brand24 o ajudar\u00e1 com a an\u00e1lise de sentimentos no Reddit!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Analisar o sentimento no Reddit \u00e9 muito importante para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empresas: <\/strong>Ao analisar os sentimentos em rela\u00e7\u00e3o a marcas, produtos, servi\u00e7os, concorrentes ou campanhas, as empresas podem obter insights mais profundos sobre as opini\u00f5es dos consumidores. Isso permite a elas:\n<ul class=\"wp-block-list\">\n<li>Monitor <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a> e a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li>Identificar aspectos do produto ou servi\u00e7o que precisam ser aprimorados.<\/li>\n\n\n\n<li>Identifique e resolva poss\u00edveis crises antes que elas se agravem.<\/li>\n\n\n\n<li>Refinar produtos, servi\u00e7os ou campanhas para atender melhor \u00e0s necessidades dos clientes.<\/li>\n\n\n\n<li>Tomar decis\u00f5es informadas.<\/li>\n\n\n\n<li>Descobrir os pontos fortes e fracos de seus concorrentes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">A an\u00e1lise de sentimento do Reddit \u00e9 particularmente eficaz, pois at\u00e9&nbsp;<strong>85% dos usu\u00e1rios do Reddit concordam que as publica\u00e7\u00f5es s\u00e3o honestas e verdadeiras<\/strong> (fonte: Estudo \"Find your People\" realizado pelo Reddit &amp; Talk Shoppe, 2021).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pesquisadores:<\/strong> Os pesquisadores podem aproveitar a an\u00e1lise de sentimentos para:\n<ul class=\"wp-block-list\">\n<li>Verificar a opini\u00e3o p\u00fablica sobre t\u00f3picos espec\u00edficos.<\/li>\n\n\n\n<li>Monitorar o impacto de eventos ou campanhas.<\/li>\n\n\n\n<li>Acompanhe as tend\u00eancias.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pessoas f\u00edsicas:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a> ajuda os consumidores a tomar melhores decis\u00f5es de compra. Eles podem ver o sentimento de diferentes marcas, produtos, servi\u00e7os etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>90% dos usu\u00e1rios confiam no Reddit<\/strong> para saber mais sobre produtos e marcas (fonte: <a href=\"https:\/\/www.business.reddit.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Reddit<\/a>).<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, as possibilidades s\u00e3o infinitas - a an\u00e1lise de sentimento do Reddit pode fornecer insights valiosos em muitas \u00e1reas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Entenda os sentimentos de seus clientes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">Como fazer a an\u00e1lise de sentimento do Reddit?<\/h2>\n\n\n\n<p>Voc\u00ea pode tentar realizar a an\u00e1lise de sentimento no Reddit manualmente, mas isso nunca ser\u00e1 t\u00e3o eficaz quanto usar um servi\u00e7o de terceiros <a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de an\u00e1lise de sentimentos\">ferramentas de an\u00e1lise de sentimentos<\/a>.<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Isso consome muito tempo! Somente se sua marca for raramente mentioned no Reddit \u00e9 poss\u00edvel.<\/li>\n\n\n\n<li>O Reddit \u00e9 enorme (mais de 97 milh\u00f5es de usu\u00e1rios ativos di\u00e1rios e mais de 1 milh\u00e3o de publica\u00e7\u00f5es di\u00e1rias) e, sem uma ferramenta, \u00e9 f\u00e1cil perder os mentions.<\/li>\n\n\n\n<li>As ferramentas n\u00e3o apenas classificam os sentimentos; elas tamb\u00e9m fornecem informa\u00e7\u00f5es valiosas que podem ser dif\u00edceis de identificar por conta pr\u00f3pria.<\/li>\n\n\n\n<li>As ferramentas fornecem monitoramento em tempo real; voc\u00ea n\u00e3o pode fazer isso.<\/li>\n\n\n\n<li>As ferramentas usam algoritmos para classificar razoavelmente o sentimento; a an\u00e1lise manual pode ser subjetiva.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Para mostrar a escala, veja a frequ\u00eancia com que algumas marcas s\u00e3o mentioned no Reddit a cada m\u00eas: <strong>Lululemon - 2.470<\/strong>; <strong>CeraVe - 1.680<\/strong>; <strong>Audi - 3.150<\/strong>; <strong>Nike - 7.100<\/strong>.<\/p>\n\n\n\n<p>Entretanto, embora essas ferramentas sejam avan\u00e7adas e lidem facilmente com grandes quantidades de dados, elas tamb\u00e9m t\u00eam certas limita\u00e7\u00f5es. Por exemplo, elas t\u00eam dificuldades com o sarcasmo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reddit-sentiment-analysis-example\">Exemplo de an\u00e1lise de sentimento do Reddit<\/h2>\n\n\n\n<p>Agora voc\u00ea sabe por que analisar o sentimento manualmente n\u00e3o \u00e9 a melhor ideia.<\/p>\n\n\n\n<p>Veja como voc\u00ea pode fazer isso em 6 etapas f\u00e1ceis usando <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>uma ferramenta de an\u00e1lise de sentimentos baseada em IA:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set-up\">Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/h3>\n\n\n\n<p>Comece criando um projeto com a palavra-chave escolhida. Vamos criar um projeto para <strong>Lululemon.<\/strong><\/p>\n\n\n\n<p>Depois que o projeto for configurado, a ferramenta coletar\u00e1 dados dispon\u00edveis publicamente.<\/p>\n\n\n\n<p>Quando os dados estiverem prontos, voc\u00ea ver\u00e1 um painel com mentions de v\u00e1rias fontes, como m\u00eddia social, sites de not\u00edcias e muitos outros.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Talvez voc\u00ea n\u00e3o saiba, mas <strong>O Brand24 pode realizar an\u00e1lises de sentimentos em muitas fontes dispon\u00edveis publicamente<\/strong>e n\u00e3o apenas no Reddit.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d4891f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d4891f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3.png\" alt=\"Projeto Lululemon com mentions de todas as fontes no Brand24, a melhor ferramenta de an\u00e1lise de sentimentos\" class=\"wp-image-170019\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-3-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Projeto Lululemon<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea quiser ir al\u00e9m do sentimento geral e se concentrar especificamente no Reddit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1 para a se\u00e7\u00e3o de filtros no lado direito<\/li>\n\n\n\n<li>Digite \"reddit.com\" no campo de dom\u00ednio<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d48bdf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d48bdf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4.png\" alt=\"Reduzindo a an\u00e1lise de sentimentos apenas para o Reddit\" class=\"wp-image-170020\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4.png 375w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-300x360.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-4-133x159.png 133w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reduzindo a an\u00e1lise de sentimentos apenas para o Reddit<\/figcaption><\/figure>\n\n\n\n<p>Agora voc\u00ea pode ver apenas os produtos da Lululemon <a href=\"https:\/\/brand24.com\/blog\/pt\/reddit-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"Reddit mentions\">Reddit mentions<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d48e5a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d48e5a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"528\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7.png\" alt=\"Painel Brand24 com mentions somente do Reddit\" class=\"wp-image-170023\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-7-248x131.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Brand24 com mentions somente do Reddit<\/figcaption><\/figure>\n\n\n\n<p>A ferramenta tamb\u00e9m permite que voc\u00ea os filtre por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O sentimento (positivo, negativo, neutro)<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de influ\u00eancia<\/li>\n\n\n\n<li>Geolocaliza\u00e7\u00e3o<\/li>\n\n\n\n<li>Idioma<\/li>\n\n\n\n<li>Import\u00e2ncia<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Configure seu projeto no Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Etapa 2: Verifique o detalhamento do sentimento<\/h3>\n\n\n\n<p>Agora, \u00e9 hora de dar uma olhada mais de perto no sentimento.<\/p>\n\n\n\n<p>Primeiro, mude a visualiza\u00e7\u00e3o do gr\u00e1fico de <strong>\"Mentions e alcance\"<\/strong> para <strong>\"Sentimento\"<\/strong>. Voc\u00ea ver\u00e1 duas linhas: verde para os mentions positivos dispon\u00edveis publicamente e vermelha para os negativos.<\/p>\n\n\n\n<p>Se voc\u00ea clicar em um dia espec\u00edfico, ver\u00e1 o n\u00famero exato de mentions positivos e negativos:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d492f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d492f0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"273\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5.png\" alt=\"Gr\u00e1fico de sentimento do Reddit para a Lululemon fornecido pelo Brand24, a melhor ferramenta de an\u00e1lise de sentimento do Reddit\" class=\"wp-image-170021\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-300x85.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-5-248x70.png 248w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Gr\u00e1fico de sentimento do Reddit para a Lululemon<\/figcaption><\/figure>\n\n\n\n<p> Com base nisso, voc\u00ea pode calcular o detalhamento do sentimento para um \u00fanico dia ou qualquer outro per\u00edodo de tempo.<\/p>\n\n\n\n<p>Mas por que fazer isso manualmente quando <strong>Brand24<\/strong> <strong>faz isso por voc\u00ea<\/strong>?<\/p>\n\n\n\n<p>Basta acessar o <strong>An\u00e1lise<\/strong> onde voc\u00ea encontrar\u00e1 a guia <strong>Detalhamento do sentimento<\/strong> gr\u00e1fico:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d495b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d495b3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"301\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6.png\" alt=\"Detalhamento do sentimento da Lululemon no Reddit com mentions neutros inclu\u00eddos\" class=\"wp-image-170022\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6.png 486w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-6-248x154.png 248w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise - an\u00e1lise do sentimento da Lululemon no Reddit (mentions neutros est\u00e3o inclu\u00eddos)<\/figcaption><\/figure>\n\n\n\n<p>Falando de <strong>Lululemon<\/strong>a marca <strong>foi mentioned 2.470 vezes<\/strong> nos \u00faltimos 30 dias, com apenas <strong>3% desses mentions s\u00e3o negativos<\/strong>.<\/p>\n\n\n\n<p>Esse \u00e9 um resultado fant\u00e1stico!<\/p>\n\n\n\n<p>Tamb\u00e9m vale a pena observar que um <strong>uma porcentagem significativa (87%) de mentions \u00e9 neutra<\/strong>. Por qu\u00ea?<\/p>\n\n\n\n<p>Porque muitas publica\u00e7\u00f5es do Reddit eram informativas (venda da Black Friday da Lululemon) ou pediam conselhos (por exemplo: \"A Lululemon vale o pre\u00e7o?).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\">Etapa 3: Descubra as emo\u00e7\u00f5es exatas<\/h3>\n\n\n\n<p>A an\u00e1lise de sentimento pode ir al\u00e9m de apenas rotular as opini\u00f5es sobre um determinado t\u00f3pico como positivas, neutras ou negativas.<\/p>\n\n\n\n<p>O Brand24 mostra emo\u00e7\u00f5es espec\u00edficas: admira\u00e7\u00e3o, alegria, tristeza, raiva, nojo e medo.<\/p>\n\n\n\n<p>Gra\u00e7as ao <strong>An\u00e1lise de emo\u00e7\u00f5es<\/strong>, voc\u00ea obt\u00e9m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O gr\u00e1fico de pizza <strong>mostrando as emo\u00e7\u00f5es<\/strong> <strong>compartilhar<\/strong>Assim, voc\u00ea pode ver rapidamente quais emo\u00e7\u00f5es dominam as discuss\u00f5es<\/li>\n\n\n\n<li>O gr\u00e1fico de linhas <strong>mostrar como as emo\u00e7\u00f5es do p\u00fablico mudam com o tempo<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d498e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d498e9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8.png\" alt=\"Compartilhamento de emo\u00e7\u00f5es da Lululemon (emo\u00e7\u00f5es neutras s\u00e3o exclu\u00eddas) fornecido pelo Brand24, a melhor ferramenta para realizar an\u00e1lise de sentimentos no Reddit\" class=\"wp-image-170024\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-8-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de emo\u00e7\u00e3o - compartilhamento de emo\u00e7\u00f5es da Lululemon (emo\u00e7\u00f5es neutras s\u00e3o exclu\u00eddas)<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver acima - <strong>a maioria das pessoas sente admira\u00e7\u00e3o quando fala sobre a Lululemon no Reddit<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra as emo\u00e7\u00f5es por tr\u00e1s das discuss\u00f5es sobre voc\u00ea!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\">Etapa 4: Verifique os emojis<\/h3>\n\n\n\n<p>A ferramenta tamb\u00e9m analisa os emojis que as pessoas usam no Reddit em seus mentions publicamente dispon\u00edveis.<\/p>\n\n\n\n<p>Os emojis se tornaram uma parte essencial da comunica\u00e7\u00e3o digital. \u00c9 natural que as pessoas expressem seus sentimentos sobre algo sem nomear suas emo\u00e7\u00f5es diretamente, mas por meio de emojis.<\/p>\n\n\n\n<p>Vamos dar uma olhada no <strong><a href=\"https:\/\/brand24.com\/pt\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de emojis<\/a><\/strong> para a Lululemon:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d49d5a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d49d5a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9.png\" alt=\"An\u00e1lise de Emoji para Lululemon no Reddit realizada por Brand24, a melhor se voc\u00ea estiver procurando uma ferramenta para realizar an\u00e1lise de sentimento\" class=\"wp-image-170025\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9.png 829w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-9-248x124.png 248w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: an\u00e1lise de emojis para a Lululemon no Reddit<\/figcaption><\/figure>\n\n\n\n<p>Quanto maior e mais centralizado for um emoji no mapa, mais frequentemente ele ser\u00e1 usado. <strong>\"\ud83d\ude04\" domina as discuss\u00f5es sobre a Lululemon<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\">Etapa 5: Mergulhe nos t\u00f3picos<\/h3>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode descobrir no contexto de quais t\u00f3picos as pessoas est\u00e3o falando sobre sua marca no Reddit.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 incr\u00edvel?<\/p>\n\n\n\n<p>Basta acessar o <strong>An\u00e1lise de t\u00f3picos<\/strong> onde voc\u00ea ver\u00e1 os t\u00f3picos mais importantes e suas estat\u00edsticas.<\/p>\n\n\n\n<p>Ent\u00e3o, vamos dar uma olhada mais de perto no t\u00f3pico que gerou as emo\u00e7\u00f5es mais positivas - Produtos e compras da Lululemon:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d4a08d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d4a08d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"137\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10.png\" alt=\"An\u00e1lise de t\u00f3pico para Lululemon no Reddit fornecida por Brand24, ferramenta que pode realizar an\u00e1lise de sentimento geral, bem como an\u00e1lise de sentimento do Reddit\" class=\"wp-image-170026\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-18x2.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-300x41.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-10-248x34.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos para a Lululemon no Reddit<\/figcaption><\/figure>\n\n\n\n<p>Veja o que voc\u00ea pode descobrir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantas vezes o t\u00f3pico foi mentioned? <strong>45<\/strong><\/li>\n\n\n\n<li>A quantas pessoas o t\u00f3pico chegou? <strong>675,000<\/strong><\/li>\n\n\n\n<li>Quantas conversas sobre a Lululemon esse t\u00f3pico possui em compara\u00e7\u00e3o com outros t\u00f3picos? <strong>4.44%<\/strong><\/li>\n\n\n\n<li>Que emo\u00e7\u00f5es esse t\u00f3pico evoca? <strong>33% positivo, 58% neutro, 9% negativo<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Deseja mais detalhes? Clique aqui \"<strong>Mais estat\u00edsticas\"<\/strong> para saber mais:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d4a3bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d4a3bf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11.png\" alt=\"\" class=\"wp-image-170027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-11-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos - mais estat\u00edsticas para a Lululemon<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Pronto para descobrir os principais t\u00f3picos relacionados \u00e0 sua empresa ou marca?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\">Etapa 6: Acompanhe o sentimento ao longo do tempo<\/h3>\n\n\n\n<p>A an\u00e1lise de sentimentos \u00e9 um processo cont\u00ednuo. Voc\u00ea deve fazer isso regularmente.<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Ele permite que voc\u00ea receba feedback negativo antecipadamente, evitando que pequenos problemas se transformem em grandes problemas. <a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\" target=\"_blank\" rel=\"noopener\" title=\"Crises de rela\u00e7\u00f5es p\u00fablicas\">Crises de rela\u00e7\u00f5es p\u00fablicas<\/a>.<\/p>\n\n\n\n<p>Brand24's <strong>Comparar per\u00edodos<\/strong> lhe d\u00e1 uma vis\u00e3o geral das principais m\u00e9tricas do Reddit, incluindo mentions positivos e negativos dispon\u00edveis publicamente:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6df0d4a84f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6df0d4a84f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12.png\" alt=\"Compara\u00e7\u00e3o semana a semana do desempenho da Lululemon no Reddit fornecida pela Brand24, a ferramenta baseada em IA que analisa o sentimento\" class=\"wp-image-170028\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/reddit-sentiment-analysis-12-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: compara\u00e7\u00e3o semana a semana do desempenho da Lululemon no Reddit<\/figcaption><\/figure>\n\n\n\n<p>Isso facilita o acompanhamento das mudan\u00e7as ao longo do tempo e a identifica\u00e7\u00e3o de tend\u00eancias de sentimento.<\/p>\n\n\n\n<p>Conforme mostrado acima, a compara\u00e7\u00e3o semana a semana da Lululemon revela um <strong>decl\u00ednio no total de mentions<\/strong>, resultando em <strong>menos mentions positivos e negativos<\/strong>.<\/p>\n\n\n\n<p>No entanto, <strong>a porcentagem de mentions negativos permanece a mesma (4%)<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Seu sentimento est\u00e1 mudando agora mesmo! D\u00ea uma olhada!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conslusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>O Reddit serve como uma mina de ouro de insights valiosos.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o conhece o sentimento de sua marca no Reddit? Voc\u00ea perde muito.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitorar seu sentimento no Reddit ajuda voc\u00ea a <strong>Detecte poss\u00edveis problemas antecipadamente e proteja a reputa\u00e7\u00e3o de sua marca<\/strong>.<\/li>\n\n\n\n<li><strong>A an\u00e1lise manual de sentimentos \u00e9 quase imposs\u00edvel<\/strong>especialmente se sua marca for frequentemente mentioned.<\/li>\n\n\n\n<li><strong>A ferramenta certa, como o Brand24, torna isso f\u00e1cil<\/strong> para monitorar o Reddit (e outras fontes) e descobrir como as pessoas se sentem a seu respeito a partir de mentions publicamente dispon\u00edveis.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=288\" target=\"_blank\" rel=\"noopener\" title=\"Experimente o Brand24 gratuitamente\">Experimente o Brand24 gratuitamente<\/a><strong> <\/strong>e descubra como \u00e9 f\u00e1cil manter o controle de seus sentimentos no Reddit!<\/p>","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise de sentimento do Reddit indica se as discuss\u00f5es sobre sua empresa, marca, produtos, concorrentes ou qualquer outra palavra-chave s\u00e3o positivas, negativas ou neutras. Saiba mais sobre isso!<\/p>","protected":false},"author":84,"featured_media":170141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170005"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170005\/revisions"}],"predecessor-version":[{"id":180650,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170005\/revisions\/180650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170141"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}