{"id":170041,"date":"2024-12-05T15:55:58","date_gmt":"2024-12-05T14:55:58","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170041"},"modified":"2026-02-02T12:11:14","modified_gmt":"2026-02-02T11:11:14","slug":"presenca-da-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/brand-presence\/","title":{"rendered":"6 Ways to Improve Brand Presence [2026 Guide]"},"content":{"rendered":"\n<p><strong>The most effective way to create a strong brand presence is to spend 55 million USD and organize the stratosphere jump event. But hey, if you don&#8217;t have that kind of spare change in your pocket, don&#8217;t worry. There are plenty of smarter, budget-friendly ways to make your brand unforgettable.<\/strong><\/p>\n\n\n\n<p>So, save your millions for another occasion, grab a coffee, and let me walk you through some tricks to boost your brand presence. No spacesuit is needed.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is brand presence?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand presence is how visible and memorable your brand is across channels (social, search, communities, press), and it matters because it drives trust, loyalty, and competitive advantage. While it\u2019s abstract, you can measure it with concrete signals like mentions, reach, sentiment, and overall perception.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to measure brand presence?<\/h4>\n                <p class=\"acf-key-takeaways__text\">A fast way to gauge it is Brand24\u2019s Presence Score, based on mention volume + total reach, and it also helps you benchmark against competitors.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Key insight<\/h4>\n                <p class=\"acf-key-takeaways__text\">You don\u2019t need huge budgets\u2014presence grows from consistent, smart moves like focusing on the channels and content formats that perform best, using data-driven\/AI insights tailored to your brand, staying active in conversations by responding to mentions, and leveraging unlinked mentions as SEO backlinks.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"secrettip\"><strong>Secret Tip: How to quickly check your Brand Presence<\/strong><\/h2>\n\n\n\n<p>You may ask yourself, &#8220;How to monitor my brand&#8217;s online presence?&#8221; <\/p>\n\n\n\n<p>There is one way to assess brand presence quickly.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nTip: You can quickly check your brand\u2019s online presence with\u00a0Brand24\u2019s Presence Score \u2013 it shows your current presence level and lets you compare how you\u2019re performing against other brands. It\u2019s based on the number of mentions and their total reach.\n<\/p>\n\n\n\n<p>Let\u2019s take Red Bull and its brand presence over the three months (September &#8211; November 2025).<\/p>\n\n\n\n<p>As shown below, Red Bull&#8217;s Presence Score fluctuated between 74 and 77 during this period, placing it among <strong>the top 10 to 15% of the most recognizable brands in the world<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c0d20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c0d20\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-1140x535.jpg\" alt=\"ai brand presence score in brand24\" class=\"wp-image-170049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-1140x535.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-300x141.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Presence Score charts are self-explanatory<\/figcaption><\/figure>\n\n\n\n<p>Now you know: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how to measure brand&#8217;s online presence<\/li>\n\n\n\n<li>how to benchmark brand presence against competitors<\/li>\n<\/ul>\n\n\n\n<p>So, let&#8217;s move on to the top tips and tricks to build up a strong brand presence!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Check your Presence Score!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=290\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id6tips\"><strong>6 ready-to-implement tips and tricks to increase Brand Presence<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip01\"><strong>01 Use brand-tailored recommendations<\/strong><\/h3>\n\n\n\n<p>Do you know what&#8217;s better than boosting your brand presence? Having someone (or something) do it for you! What do I mean by &#8220;something&#8221;? A freaking artificial intelligence, of course!<\/p>\n\n\n\n<p>The key fact is that AI tools can do a lot to increase your brand&#8217;s online presence fast and efficiently. The key is to <strong>use the right tools with the right data in the right way<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nShort answer: The easiest way to improve brand presence is to prompt ChatGPT. It\u2019s much more time-efficient than googling each brand-related issue separately. Such research gives you a concise but, unfortunately, quite generic response.\n<\/p>\n\n\n\n<p>And it&#8217;s not even close to brand-tailored recommendations from more specialized AI-powered tools like Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c1308&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c1308\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"818\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights-1140x818.jpg\" alt=\"chatgpt dashboard\" class=\"wp-image-170045\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights-1140x818.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights-300x215.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights-222x159.jpg 222w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ChatGPT can gather together some basic information about brand presence<\/figcaption><\/figure>\n\n\n\n<p>One of the key AI features of that tool is <a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Insights\">AI Insights<\/a>.<\/p>\n\n\n\n<p>Think of it as <strong>a machine learning-powered report that delivers the most essential insights, trends, and recommendations<\/strong>. All are tailored specifically to your brand. <\/p>\n\n\n\n<p>The real magic of AI Insights is in the input.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nQuick tip: Use media monitoring tools like Brand24 to increase brand&#8217;s online presence. Unlike ChatGPT (and similar tools), AI Insights taps into the internal data from your tracked project.\n<\/p>\n\n\n\n<p>These are the volume and reach of your mentions, their detailed sentiment analysis, top influencers, topic clusters, and much (much!) more.<\/p>\n\n\n\n<p>And, since Brand24 tracks nearly all social media platforms and multiple non-social sources such as blogs, forums, news sites, video platforms, and so on, the data pool is both extensive and highly relevant to your brand.<\/p>\n\n\n\n<p>Just take a look at Red Bull again.<\/p>\n\n\n\n<p>According to AI Insights&#8217; recommendations, the brand should collaborate with health and wellness influencers to address potential negative perceptions about energy drinks.<\/p>\n\n\n\n<p>And that&#8217;s exactly what I mean &#8211; pure gold!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c1645&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c1645\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"786\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations-1140x786.jpg\" alt=\"brand24 ai insights recommendations to measure brand presence\" class=\"wp-image-170050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations-1140x786.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations-300x207.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations-231x159.jpg 231w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_recommendations.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">On the contrary, Brand24&#8217;s Recommendations gives you much more detailed and tailored data<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip02\"><strong>02 Use the most effective channels<\/strong><\/h3>\n\n\n\n<p>The time doesn&#8217;t stretch, and we must accept it.<\/p>\n\n\n\n<p>Therefore, you must focus on what&#8217;s most effective for building a brand presence. This rule applies especially to your communication channels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c1953&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c1953\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"425\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_facebook_insights.jpg\" alt=\"Facebook Insights dashboard\" class=\"wp-image-170052\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_facebook_insights.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_facebook_insights-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_facebook_insights-300x128.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_facebook_insights-248x105.jpg 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Facebook Insights dashboard<\/figcaption><\/figure>\n\n\n\n<p>Thankfully, social media platforms provide extensive data about reach and engagement, making it easy to identify which channels work best for your brand.<\/p>\n\n\n\n<p>But what about channels that don&#8217;t automatically provide this data, like news sites, blogs, or forums? And is it even possible to compare all the channels and easily check which of them are your most impactful?<\/p>\n\n\n\n<p>There is one answer to both questions: there are tools for that!<\/p>\n\n\n\n<p>Brand24, for instance, can help you track mentions and calculate reach across these harder-to-measure platforms.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nQuick tip: Use media monitoring tools that aggregate data from diverse sources, including blogs, forums, news sites, and even podcasts, to provide a unified view of your brand\u2019s performance across all channels.\n<\/p>\n\n\n\n<p>Check by yourself. Below, I pasted a screenshot of the AI Metrics for Red Bull.<\/p>\n\n\n\n<p>As you can see, videos are definitely the most reach-efficient. Other channels are far away. The conclusion?<\/p>\n\n\n\n<p>More vids, Red Bull folks!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c1cad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c1cad\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"714\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics-1140x714.jpg\" alt=\"brand24 ai metrics \" class=\"wp-image-170046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics-1140x714.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics-300x188.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">With the AI Metrics chart, you can check your top channels in the blink of an eye<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Measure your Brand Presence!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=290\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip03\"><strong>03 Amplify the power of storytelling<\/strong><\/h3>\n\n\n\n<p>In October 2012, Red Bull became the hottest brand in the world. Why?<\/p>\n\n\n\n<p>Because of the unforgettable stratosphere jump made by a professional skydiver, Felix Baumgartner, and sponsored by the famous energy drink brand.<\/p>\n\n\n\n<p>Okay, fine, I promised you not to spend your millions on building brand presence. But please, give me a chance!<\/p>\n\n\n\n<p>I just want to show you the mechanics of telling stories that boost <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"brand awareness\">brand awareness<\/a> to the sky and above.<\/p>\n\n\n\n<p>The Stratos campaign was literally out of this world, but only a few people remember the brilliance of Red Bull&#8217;s storytelling strategy. The story wasn&#8217;t just about a man jumping from the edge of space.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c215b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c215b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull-1140x641.jpg\" alt=\"red bull stratos great idea for brand presence\" class=\"wp-image-170053\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull-1140x641.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_red_bull.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Red Bull knows how to tell stories out of this world!<\/figcaption><\/figure>\n\n\n\n<p>It was <strong>a hero tale about pushing the limits of human potential and showcasing what happens when courage, innovation, and determination come together<\/strong>.<\/p>\n\n\n\n<p>In practice, Red Bull released behind-the-scenes content, interviews with Baumgartner, and teasers for months before the event.<\/p>\n\n\n\n<p>The brand strategically <strong>heated up the atmosphere<\/strong>,<strong> built anticipation<\/strong>, and<strong> made people follow<\/strong> the skydiver&#8217;s preparations for the stunt.<\/p>\n\n\n\n<p>When the event finally started, the YouTube live-streamed jump was watched by 8 million people &#8211; a record that was only broken in 2023.<\/p>\n\n\n\n<p>After the jump, Red Bull extended the story with documentaries, interviews, and much more. This epic campaign elevated Red Bull&#8217;s brand online presence to stratospheric levels.<\/p>\n\n\n\n<p>What can you take from this marketing case study?<\/p>\n\n\n\n<p>The most important thing is to<strong> think of your brand as the storyteller and your audience as the listener<\/strong>. Use storytelling to create an emotional connection, build anticipation, and keep the conversation alive even after the main event.<\/p>\n\n\n\n<p>Even if you can&#8217;t afford something as spectacular as the Stratos Jump (and, let&#8217;s be honest, very few can), you can leverage the same principles of great storytelling.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nKey fact: According to <a href=\"https:\/\/www.slideshare.net\/slideshow\/the-power-of-brand-storytelling\/49678855#3\" rel=\"nofollow\">research by Headstream<\/a>, 44% of people who love a brand story are likely to share it further, strengthening brand recognition.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip04\"><strong>04 Answer to brand mentions<\/strong><\/h3>\n\n\n\n<p>By responding to brand mentions, you show that your brand is attentive, approachable, and values interaction.<\/p>\n\n\n\n<p>Building brand presence resembles building a house.<\/p>\n\n\n\n<p>Just as a house is constructed brick by brick, your brand&#8217;s online presence is built through small, consistent actions &#8211; and one of those crucial &#8220;bricks&#8221; is how you handle brand mentions.<\/p>\n\n\n\n<p>Each mention &#8211; whether it&#8217;s a positive review, a neutral post, or a negative comment &#8211; is an opportunity to strengthen your foundation.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nKey fact: According to <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2021-03\/2021%20Edelman%20Trust%20Barometer.pdf\" rel=\"nofollow\">Edelman&#8217;s Trust Barometer<\/a>, trust plays a critical role in building lasting relationships with customers.\n<\/p>\n\n\n\n<p>The first step in leveraging mentions is to identify them. The easiest and most effective way to do this is by using a <a href=\"https:\/\/brand24.com\/blog\/what-is-media-monitoring-and-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"media monitoring\">media monitoring<\/a> tool like Brand24.<\/p>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The tool <strong>identifies both tagged and untagged mentions<\/strong>, ensuring you&#8217;ll not miss any relevant (or potentially harmful) conversations.<\/li>\n\n\n\n<li>It <strong>offers valuable insights<\/strong>, such as AI-powered <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"sentiment analysis\">sentiment analysis<\/a>, the reach of each mention, Influence Score, and much more, helping you prioritize your responses effectively.<\/li>\n<\/ol>\n\n\n\n<p>Once you\u2019ve identified your brand mentions, the obvious next step is prioritizing them. Here&#8217;s a very smart tip to streamline this process.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/brand24.com\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI Brand Assistant<\/a>, a ChatGPT-style feature that accesses your project&#8217;s internal data. For example, I prompted it to list the top 10 Red Bull mentions the brand should answer first to boost its presence.<\/p>\n\n\n\n<p>As you can see below, the Assistant provided me with a detailed list of <a href=\"https:\/\/brand24.com\/ai-mentions-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mentions<\/a> and explained why it chose them.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c259d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c259d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"973\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant-1140x973.jpg\" alt=\"brand24 ai brand assistant\" class=\"wp-image-170044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant-1140x973.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant-300x256.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant-186x159.jpg 186w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_ai_brand_assistant.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand Assistant is more powerful than Luke Skywalker<\/figcaption><\/figure>\n\n\n\n<p>In the end, you should respond to your chosen mentions! To keep things concise, I encourage you to check out our <a href=\"https:\/\/brand24.com\/blog\/how-to-respond-to-a-discussion-post\/\" target=\"_blank\" rel=\"noopener\" title=\"\">article on how to respond to discussion posts<\/a> for actionable tips and best practices.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Don\u2019t miss a mention!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=290\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip05\"><strong>05 Create amazing content<\/strong><\/h3>\n\n\n\n<p>If there\u2019s one universal truth in building brand presence, it\u2019s this: <strong>content is king<\/strong>.<\/p>\n\n\n\n<p>Remember, though, that creating amazing content isn\u2019t about just posting whatever comes to your mind.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nShort answer: Creating amazing content is about delivering value, boosting social media engagement, and leaving a lasting impression on your audience.\n<\/p>\n\n\n\n<p>Start by understanding your audience\u2019s needs and preferences.<\/p>\n\n\n\n<p>What challenges do they face? What questions do they want answered? Your content should address these pain points while aligning with your <a href=\"https:\/\/brand24.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" title=\"brand identity\">brand identity<\/a>, voice, and goals.<\/p>\n\n\n\n<p>Great content can take many forms &#8211; blog posts, videos, infographics, podcasts, eBooks, and even user-generated content. It&#8217;s up to you to identify what works best for you. How to do it?<\/p>\n\n\n\n<p>To summarize, next to the most effective channels (which we discussed in tip #2), a great way to discover which content formats to use is to check your most popular mentions.<\/p>\n\n\n\n<p>In the case of Red Bull, the undisputed leader in November 2024 was a TikTok video from one of its &#8220;Dance Your Style&#8221; events. According to Brand24, the video reached about 133 million people. Wow!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c2a37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c2a37\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"835\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions-1140x835.jpg\" alt=\"brand24 popular mentions for brand presence\" class=\"wp-image-170048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions-1140x835.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions-300x220.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions-217x159.jpg 217w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_popular_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Create content people want!<\/figcaption><\/figure>\n\n\n\n<p>In general, no matter what you choose, the key is to make it <strong>relevant, engaging, and shareable<\/strong>.<\/p>\n\n\n\n<p>Get inspiration from the masters of content, like Red Bull or my second favorite adventurous brand, GoPro. These brands don&#8217;t just create content. They create experiences. <\/p>\n\n\n\n<p>So, don&#8217;t be afraid to experiment with content, and always measure your results!<\/p>\n\n\n\n<p>Because if the content is king, the data is queen.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\">Need inspiration? Analyze how brands like IKEA, H&amp;M, or Zara establish their online presence using the <a href=\"https:\/\/brand24.com\/brand-marketing-checker\/\">Brand Checker<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tip06\"><strong>06 Find backlink opportunities<\/strong><\/h3>\n\n\n\n<p>Last but not least, don\u2019t underestimate the role of backlinks in building your online brand presence. Why are they so important?<\/p>\n\n\n\n<p>If you&#8217;re not immersed in the world of search engine optimization, you might be a bit surprised that backlinks are (still) one of the most critical ranking factors for Google and other search engines.<\/p>\n\n\n\n<p>They act as votes of confidence: when reputable websites link to your domain, it signals that your content is valuable and relevant.<\/p>\n\n\n\n<p>Search engine algorithms interpret this as evidence that your site provides value to users and other websites.<\/p>\n\n\n\n<p>As a result, they reward you with higher rankings for high-traffic niche keywords, boosting your brand&#8217;s visibility.<\/p>\n\n\n\n<p>That increases your brand perception as a thought leader and, ultimately, builds your strong brand&#8217;s online presence!<\/p>\n\n\n\n<p>Your role here, next to creating great content, is finding backlink opportunities. Because websites sometimes mention your brand without linking back to your website.<\/p>\n\n\n\n<p>These unlinked mentions are hidden gems!<\/p>\n\n\n\n<p><strong>The easiest tactic to<\/strong> <a href=\"https:\/\/brand24.com\/blog\/how-to-find-backlinks-a-comprehensive-guide\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>find backlinks<\/strong><\/a><strong> is by tracking your brand mentions<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\nQuick tip: Each time your brand is mentioned online, check if the mention includes a link back to your website. If it doesn\u2019t, reach out to the website owner or author with a polite request to add a link.\n<\/p>\n\n\n\n<p>Media monitoring tools make this process effortless by monitoring both linked and unlinked brand mentions across the web.<\/p>\n\n\n\n<p>Just filter the sources to blogs and websites only and scroll the list of mentions to find your backlink opportunities!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71269c2e23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71269c2e23\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"372\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention-1140x372.jpg\" alt=\"brand24 brand mention\" class=\"wp-image-170051\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention-1140x372.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention-300x98.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention-248x81.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/brand_presence_brand24_unlinked_mention.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An example of an unlinked brand mention<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find your unlinked mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=290\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Building a strong brand presence doesn\u2019t require a sky-high budget. <\/p>\n\n\n\n<p>No matter how much funds you have, strengthening your brand&#8217;s presence requires smart, consistent efforts across various touchpoints.<\/p>\n\n\n\n<p>Here is a short to-do list I made on how to build brand presence in a few steps:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>To-do<\/strong><\/th><th><strong>How can Brand24<\/strong> help<\/th><\/tr><\/thead><tbody><tr><td>Check your baseline<\/td><td>Open Presence Score and note your current level + trend<\/td><\/tr><tr><td>Pick your top channels<\/td><td>Identify 1\u20132 channels with the best reach efficiency<\/td><\/tr><tr><td>Pull tailored recommendations<\/td><td>Review AI Insights and pick 1 recommendation to act on<\/td><\/tr><tr><td>Build a mini storytelling series<\/td><td>Plan Before \/ During \/ After content for one campaign<\/td><\/tr><tr><td>Respond to high-impact mentions<\/td><td>Find top mentions by reach\/influence; reply to the biggest first<\/td><\/tr><tr><td>Create content people already share<\/td><td>Look at top mentions; recreate the winning format\/topic<\/td><\/tr><tr><td>Hunt unlinked mentions<\/td><td>Find brand mentions without a link and request a backlink<\/td><\/tr><tr><td>Measure weekly<\/td><td>Review Presence Score, reach, sentiment, and top channels weekly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>All these small actions are bricks that will compound into significant results over time. Consistency is key, as every interaction contributes to the perception of your brand.<\/p>\n\n\n\n<p>With dedication and a clear strategy, your brand can grow its visibility, trust, and loyalty, making a lasting mark in 2026. Good luck!<\/p>\n\n\n\n<p><strong>Key takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\">Presence Score<\/a> is the fastest way to check your current brand presence.<\/li>\n\n\n\n<li>AI-powered tools like Brand24 can take a lot of your work and help you build a strong brand presence.<\/li>\n\n\n\n<li>With limited time and resources, focus on your most essential channels and content types.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=290\" title=\"Start Brand24 14-day free trial\">Start Brand24 14-day free trial<\/a> and power up your brand presence!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is brand presence?<\/h3>\n\n\n\n<p>Brand presence is how strongly your brand <strong>shows up and sticks<\/strong> in your audience\u2019s mind across the places they discover, research, and talk about solutions (search, social media, review sites, communities, press, newsletters, events).<\/p>\n\n\n\n<p>It\u2019s usually made of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility:<\/strong> how often you appear (impressions, mentions, rankings)<\/li>\n\n\n\n<li><strong>Recognition:<\/strong> whether people remember and identify you quickly<\/li>\n\n\n\n<li><strong>Association:<\/strong> what you\u2019re known for (e.g., \u201cbest for SMB\u201d, \u201cpremium\u201d, \u201cfast support\u201d)<\/li>\n\n\n\n<li><strong>Share of voice:<\/strong> how much attention you get compared to competitors<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Can social media help increase my brand presence?<\/h3>\n\n\n\n<p>Yes\u2014social media is one of the fastest ways to increase presence because it creates <strong>repeated exposure<\/strong> and makes your brand feel active and approachable.<\/p>\n\n\n\n<p>Where it helps most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Getting discovered by new people (feeds, shares, recommendations)<\/li>\n\n\n\n<li>Building trust through visible interaction (comments, UGC, customer replies)<\/li>\n\n\n\n<li>Reinforcing recognition through consistent formats (series, templates, tone)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s strongest when your brand message is clear; otherwise you may get reach without recall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to create a brand presence on social media?<\/strong><\/h3>\n\n\n\n<p>Do the fundamentals, then repeat them consistently.<\/p>\n\n\n\n<p>Engage daily (replies\/comments) so you\u2019re part of the conversation, not just broadcasting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define your <strong>positioning<\/strong> (who it\u2019s for + why you)<\/li>\n\n\n\n<li>Pick <strong>1\u20132 platforms<\/strong> and commit<\/li>\n\n\n\n<li>Use <strong>3\u20135 content themes<\/strong> and turn them into recurring series<\/li>\n<\/ul>\n\n\n\n<p>Learn more: <a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">36 Achievable Tips to Build a Social Media Presence<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to increase brand presence with a small budget?<\/h3>\n\n\n\n<p>You don\u2019t need big campaigns to be visible. With a small budget, the goal is simple: <strong>show up consistently in the right places<\/strong>, reuse what works, and build credibility step by step.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>What to do<\/strong><\/th><th><strong>Why it works<\/strong><\/th><th><strong>Low-budget example<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Pick one niche + one clear message<\/td><td>People remember you faster<\/td><td>\u201cWe help <strong>[audience]<\/strong> do <strong>[result]<\/strong> without <strong>[pain]<\/strong>.\u201d<\/td><\/tr><tr><td>Post consistently (small, repeatable)<\/td><td>Consistency builds presence<\/td><td>2 posts\/week: 1 tip + 1 story\/lesson<\/td><\/tr><tr><td>Use other people\u2019s audiences<\/td><td>Free reach + faster trust<\/td><td>Guest post, podcast, webinar, newsletter swap<\/td><\/tr><tr><td>Collect and share proof<\/td><td>Social proof makes you credible<\/td><td>3 short testimonials + 1 mini case study<\/td><\/tr><tr><td>Be helpful where people ask questions<\/td><td>Visibility without ads<\/td><td>Answer questions in LinkedIn comments, groups, Reddit<\/td><\/tr><tr><td>Boost only what already performs<\/td><td>Spend money smarter<\/td><td>Put $20\u2013$50 behind your best post<\/td><\/tr><tr><td>Track mentions + join conversations<\/td><td>Presence grows through interaction<\/td><td>Set alerts for brand\/competitors\/keywords and reply<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to improve brand presence without paid ads?<\/h3>\n\n\n\n<p>This is about building an organic system that keeps putting your brand in front of the right people.<\/p>\n\n\n\n<p>Focus on these three levers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compounding discovery:<\/strong> SEO content, YouTube, evergreen guides, comparison pages<\/li>\n\n\n\n<li><strong>Credibility:<\/strong> case studies, reviews, customer quotes, expert mentions<\/li>\n\n\n\n<li><strong>Distribution loops you control:<\/strong> newsletter, community, employee advocacy<\/li>\n<\/ul>\n\n\n\n<p>What often makes the biggest difference is not volume\u2014it\u2019s <strong>consistency of message<\/strong> plus proof. People should quickly understand what you do and why you\u2019re credible.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Do this<\/strong><\/th><th><strong>Example<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Be consistent<\/td><td>2 posts per week<\/td><\/tr><tr><td>Be visible in comments<\/td><td>10 min\/day commenting on relevant posts<\/td><\/tr><tr><td>Reuse your best content<\/td><td>Turn 1 post into 3\u20135 formats<\/td><\/tr><tr><td>Show proof<\/td><td>Share 1 testimonial or result weekly<\/td><\/tr><tr><td>Join conversations<\/td><td>Answer questions in 1 community weekly<\/td><\/tr><tr><td>Collaborate<\/td><td>Guest post \/ co-webinar with a partner<\/td><\/tr><tr><td>Create 1 free resource<\/td><td>Checklist or template people can share<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to increase brand presence in a competitive market?<\/h3>\n\n\n\n<p>In crowded markets, presence is about <strong>distinctiveness<\/strong>, not just frequency.<\/p>\n\n\n\n<p>The playbook:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Narrow your target (win a specific segment first).<\/li>\n\n\n\n<li>Own a point of view (memorable brands take a stance).<\/li>\n\n\n\n<li>Build proof competitors can\u2019t easily copy (data, benchmarks, methodology, standout customer stories).<\/li>\n\n\n\n<li>Out-distribute on 1\u20132 channels (better content + better partnerships + better SEO).<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s the trade-off that matters most:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Approach<\/strong><\/th><th><strong>Outcome<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u201cWe do what everyone does\u201d<\/td><td>forgettable, price pressure<\/td><\/tr><tr><td>\u201cWe do X for Y, because Z\u201d<\/td><td>recall, trust, preference<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to improve brand presence online with seo?<\/h3>\n\n\n\n<p>SEO improves presence by making your brand appear when people search for problems, options, comparisons, and solutions\u2014often before they even know your brand exists.<\/p>\n\n\n\n<p>The highest-impact SEO work tends to be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building <strong>topic clusters<\/strong> (one pillar page + supporting articles)<\/li>\n\n\n\n<li>Publishing <strong>high-intent pages<\/strong> (\u201cbest\u201d, \u201cvs\u201d, \u201calternatives\u201d, \u201cpricing\u201d, \u201creviews\u201d)<\/li>\n\n\n\n<li>Creating <strong>proof content<\/strong> (case studies, use cases by industry)<\/li>\n\n\n\n<li>Growing <strong>authority<\/strong> (digital PR, <a href=\"#tip06\" title=\"backlinks\">backlinks<\/a>, expert commentary)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>SEO element<\/strong><\/th><th><strong>What to do<\/strong><\/th><th><strong>Presence signal it increases<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Topic clusters<\/td><td>Cover a topic deeply with internal links<\/td><td>More impressions across keywords<\/td><\/tr><tr><td>Comparison intent<\/td><td>\u201cX vs Y\u201d, \u201calternatives\u201d pages<\/td><td>Visibility at decision stage<\/td><\/tr><tr><td>Proof pages<\/td><td>Results, testimonials, use cases<\/td><td>Trust + recall<\/td><\/tr><tr><td>Authority building<\/td><td>PR, links, mentions<\/td><td>Higher rankings + credibility<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to optimize brand presence online effectively?<\/h3>\n\n\n\n<p>Think of presence as a system with five parts: <strong>Discoverability \u2192 Recognition \u2192 Trust \u2192 Engagement \u2192 Next step<\/strong>.<\/p>\n\n\n\n<p>A practical way to optimize is to audit each part:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discoverability:<\/strong> Are you visible in search\/social\/directories for your category?<\/li>\n\n\n\n<li><strong>Recognition:<\/strong> Do your visuals and tone look\/sound consistent across channels?<\/li>\n\n\n\n<li><strong>Trust:<\/strong> Can someone find proof in under 30 seconds?<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Do you actually participate and respond, or only broadcast?<\/li>\n\n\n\n<li><strong>Next step:<\/strong> Is there a clear CTA (newsletter, demo, trial, lead magnet)?<\/li>\n<\/ul>\n\n\n\n<p>If you improve just one weak link (often \u201ctrust assets\u201d or \u201cconsistency\u201d), presence typically lifts across all channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to analyze brand presence in AI?<\/h3>\n\n\n\n<p>To analyze your <strong>brand presence in AI<\/strong>, use Brand24\u2019s <strong>LLM Listening tab (Chatbeat)<\/strong> to see <em>how major AI models talk about and recommend your brand<\/em>\u2014and how you compare to competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do (in Brand24)<\/strong><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Open the LLM Listening tab (Chatbeat)<\/strong> in your Brand24 dashboard. It works like a plug-in, and you don\u2019t need to build complex prompt sets\u2014your first project can be prepared for you.&nbsp;<\/li>\n\n\n\n<li><strong>Check your AI Visibility \/ Brand Score<\/strong> (0\u2013100) to understand how \u201cvisible\u201d your brand is in AI answers overall.&nbsp;<\/li>\n\n\n\n<li><strong>Track your position in AI recommendations<\/strong> (e.g., #1, #2, not mentioned) for relevant prompts and categories.&nbsp;<\/li>\n\n\n\n<li><strong>Compare Share of Voice vs competitors<\/strong> across different AI assistants (ChatGPT, Claude, Gemini, Perplexity, etc.) to see who dominates the conversation.&nbsp;<\/li>\n\n\n\n<li><strong>Review \u201cKey Sources\u201d AI relies on<\/strong> (the sites AI models cite when answering about your market). This tells you <em>where AI is learning from<\/em>\u2014and where you need to be present.&nbsp;<\/li>\n\n\n\n<li><strong>Inspect real prompts and outputs<\/strong> to spot:\n<ul class=\"wp-block-list\">\n<li>where your brand appears (and how it\u2019s framed),<\/li>\n\n\n\n<li>where competitors show up instead,<\/li>\n\n\n\n<li>and any inaccuracies you should correct.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Treat it like <strong>SEO analytics, but for AI<\/strong>: improve the content and sources that AI models cite so your brand becomes easier to recommend and harder to ignore.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A presen\u00e7a da marca \u00e9 muito mais do que apenas um conceito vago. Ela pode trazer um valor comercial mensur\u00e1vel. Aqui est\u00e3o as 6 principais dicas para aumentar a presen\u00e7a de sua marca <\/p>","protected":false},"author":83,"featured_media":170055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-170041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170041"}],"version-history":[{"count":20,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170041\/revisions"}],"predecessor-version":[{"id":180820,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170041\/revisions\/180820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170055"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}