{"id":170190,"date":"2024-12-10T01:06:21","date_gmt":"2024-12-10T00:06:21","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170190"},"modified":"2025-06-18T16:18:41","modified_gmt":"2025-06-18T14:18:41","slug":"pesquisa-on-line","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/online-research\/","title":{"rendered":"Como fazer pesquisas on-line em menos de 30 minutos?"},"content":{"rendered":"<p>Todos n\u00f3s j\u00e1 passamos por isso: voc\u00ea come\u00e7a a pesquisar on-line esperando que seja r\u00e1pido e, depois, fica horas navegando. N\u00e3o \u00e9 de se admirar o motivo: a Internet est\u00e1 repleta de informa\u00e7\u00f5es e \u00e9 f\u00e1cil se sentir sobrecarregado. Ent\u00e3o, como encontrar exatamente o que voc\u00ea precisa sem perder tempo? A resposta \u00e9 simples: comece a usar ferramentas de IA!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Pesquisa on-line<\/strong> envolve a coleta de informa\u00e7\u00f5es e dados da Internet para abordar quest\u00f5es espec\u00edficas, analisar tend\u00eancias ou resolver problemas. \u00c9 crucial em muitos campos diferentes, como educa\u00e7\u00e3o, sa\u00fade, marketing, neg\u00f3cios e desenvolvimento de produtos.<\/p>\n\n\n\n<p>Veja como, com a ajuda de <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca do Brand24\">Assistente de marca do Brand24<\/a>, voc\u00ea pode <strong>fazer pesquisas em menos de 30 minutos<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-online\">O que \u00e9 pesquisa on-line? Defini\u00e7\u00e3o<\/h2>\n\n\n\n<p><strong>Pesquisa on-line<\/strong> (tamb\u00e9m chamada de pesquisa na Internet) \u00e9 o processo de coleta de informa\u00e7\u00f5es, dados ou percep\u00e7\u00f5es da Internet. Por Internet, refiro-me a diferentes fontes, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sites e blogs<\/li>\n\n\n\n<li>Plataformas de m\u00eddia social (isso \u00e9 chamado de pesquisa de m\u00eddia social)<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Bancos de dados<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Fa\u00e7a pesquisas on-line!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goals-of-online\">Objetivos da pesquisa on-line<\/h2>\n\n\n\n<p>Tenho certeza de que, sempre que surge uma d\u00favida em sua cabe\u00e7a, voc\u00ea abre imediatamente o Google para descobrir a resposta.<\/p>\n\n\n\n<p>Acredite, \u00e9 exatamente a mesma coisa nas grandes empresas - a primeira rea\u00e7\u00e3o costuma ser: \"Vamos dar uma olhada no Google\".<\/p>\n\n\n\n<p>Ent\u00e3o, para que serve a pesquisa on-line?<\/p>\n\n\n\n<p>Bem, para praticamente tudo, depende de voc\u00ea!<\/p>\n\n\n\n<p>Por exemplo, <strong>As pessoas fazem pesquisas na Internet para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparam op\u00e7\u00f5es, leem avalia\u00e7\u00f5es e coletam informa\u00e7\u00f5es sobre produtos quando querem comprar algo.<\/li>\n\n\n\n<li>Pesquisam t\u00f3picos quando querem saber ou aprender algo.<\/li>\n<\/ul>\n\n\n\n<p>Enquanto isso, <strong>As empresas realizam pesquisas on-line para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descobrir o comportamento do consumidor e as tend\u00eancias econ\u00f4micas para aprimorar suas estrat\u00e9gias e ideias de neg\u00f3cios (<strong>pesquisa de mercado<\/strong>)<\/li>\n\n\n\n<li>Reunir dados sobre um determinado mercado, p\u00fablico-alvo e clientes para maximizar os lucros (<a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-de-negocios\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa de neg\u00f3cios\">pesquisa de neg\u00f3cios<\/a>)<\/li>\n\n\n\n<li>Estude as estrat\u00e9gias, os pontos fortes e os pontos fracos dos concorrentes para identificar oportunidades e ficar um passo \u00e0 frente (<a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa da concorr\u00eancia\">pesquisa da concorr\u00eancia<\/a>)<\/li>\n\n\n\n<li>Saiba mais sobre os consumidores, seus comportamentos e pontos problem\u00e1ticos para refinar as ofertas e aumentar a satisfa\u00e7\u00e3o (<a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-com-consumidores\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa com consumidores\">pesquisa com consumidores<\/a>)<\/li>\n\n\n\n<li>Examine o que os clientes est\u00e3o procurando, ajudando a orientar o desenvolvimento de novos produtos ou a refinar os produtos existentes (<a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-de-produtos\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa de produtos\">pesquisa de produtos<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Como voc\u00ea pode ver, a pesquisa on-line pode se referir a qualquer coisa, desde uma simples busca de informa\u00e7\u00f5es at\u00e9 uma an\u00e1lise aprofundada realizada por uma empresa, pesquisadores ou outros profissionais.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">De modo geral, o principal objetivo da pesquisa on-line \u00e9 encontrar respostas para perguntas, saber mais sobre um determinado t\u00f3pico e tomar decis\u00f5es informadas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Sua empresa precisa realizar pesquisas on-line? Fa\u00e7a isso com a melhor ferramenta!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-online\">Benef\u00edcios da pesquisa on-line<\/h2>\n\n\n\n<p>Voc\u00ea j\u00e1 conhece os objetivos da pesquisa on-line, portanto, aqui est\u00e3o os benef\u00edcios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em compara\u00e7\u00e3o com os m\u00e9todos tradicionais, a pesquisa on-line \u00e9 <strong>muito mais barato<\/strong>.<\/li>\n\n\n\n<li>Ele fornece <strong>dados atualizados<\/strong> de uma variedade de recursos on-line.<\/li>\n\n\n\n<li>\u00c9 t\u00e3o <strong>f\u00e1cil de fazer<\/strong>Voc\u00ea n\u00e3o precisa coletar dados sozinho.<\/li>\n\n\n\n<li>Voc\u00ea pode realizar pesquisas on-line <strong>a qualquer hora e em qualquer lugar<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">Como fazer pesquisas on-line?<\/h2>\n\n\n\n<p>Sejamos honestos: percorrer o Google nem sempre \u00e9 a maneira mais eficiente de realizar pesquisas on-line.<\/p>\n\n\n\n<p>H\u00e1 uma maneira muito melhor!<\/p>\n\n\n\n<p>Em apenas tr\u00eas etapas, mostrarei a voc\u00ea <strong>como realizar pesquisas on-line em menos de 30 minutos<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\">Etapa 1: Pergunte \u00e0s ferramentas de IA<\/h3>\n\n\n\n<p>Sem a IA, a pesquisa r\u00e1pida \u00e9 um desafio, especialmente em rela\u00e7\u00e3o a tarefas mais avan\u00e7adas, como a pesquisa de mercado on-line.<\/p>\n\n\n\n<p>Para obter os melhores resultados, voc\u00ea precisa fazer as perguntas certas (tamb\u00e9m conhecidas como prompts) para a ferramenta com tecnologia de IA certa.<\/p>\n\n\n\n<p>Selecionei tr\u00eas ferramentas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o conhecido <strong>ChatGPT<\/strong><\/li>\n\n\n\n<li>a popularidade que est\u00e1 ganhando atualmente <strong>Perplexidade<\/strong><\/li>\n\n\n\n<li>um dos melhores para as empresas fazerem pesquisas&nbsp;<a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca\">Assistente de marca<\/a><strong>,<\/strong>&nbsp;criado por Brand24<\/li>\n<\/ul>\n\n\n\n<p>Todos eles basearam suas respostas em dados de mecanismos de pesquisa, mas o Brand Assistant tem algo a mais - ele fornece dados de projetos que voc\u00ea criou no Brand24!<\/p>\n\n\n\n<p>Isso significa que ele pode gerar conclus\u00f5es adaptadas especificamente para voc\u00ea!<\/p>\n\n\n\n<p>Por outro lado, o ChatGPT e o Perplexity s\u00f3 podem fornecer conclus\u00f5es gerais, provavelmente as mesmas que fornecem a outras empresas.<\/p>\n\n\n\n<p>Vamos come\u00e7ar?<\/p>\n\n\n\n<p>Digamos que voc\u00ea queira pesquisar a Audi (uma fabricante alem\u00e3 de carros de luxo). Eu lhe mostrarei <strong>como cada ferramenta lidou com uma quest\u00e3o b\u00e1sica de pesquisa:<\/strong> \"Qual \u00e9 o sentimento da Audi?\".<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ChatGPT<\/h4>\n\n\n\n<p>Aqui est\u00e3o as respostas fornecidas pelo ChatGPT 4o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pergunta: <strong>Qual \u00e9 o sentimento da Audi?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe318dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe318dd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research.png\" alt=\"Pesquisa on-line realizada pelo ChatGPT 4o - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170203\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research.png 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-248x92.png 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, a resposta do ChatGPT \u00e9 muito geral. Ela combina informa\u00e7\u00f5es de v\u00e1rias fontes, mas muitas delas n\u00e3o s\u00e3o as mais recentes.<\/p>\n\n\n\n<p>Pode n\u00e3o ser suficiente se voc\u00ea estiver procurando por uma an\u00e1lise profunda.<\/p>\n\n\n\n<p>Mas o ChatGPT \u00e9 muito r\u00e1pido!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">A pesquisa realizada on-line com a ajuda da IA \u00e9 muito mais r\u00e1pida!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Perplexidade<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pergunta: <strong>Qual \u00e9 o sentimento da Audi?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe324b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe324b2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"562\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2.png\" alt=\"Pesquisa on-line realizada pela Perplexity - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170205\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2.png 778w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-2-220x159.png 220w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como o ChatGPT, o Perplexity n\u00e3o analisa os dados que encontra on-line de forma mais profunda; ele simplesmente cita fontes e fornece conclus\u00f5es b\u00e1sicas.<\/p>\n\n\n\n<p>Novamente, as informa\u00e7\u00f5es fornecidas n\u00e3o s\u00e3o reais.<\/p>\n\n\n\n<p>\u00c9 mais \u00fatil para uma r\u00e1pida verifica\u00e7\u00e3o de fatos do que para uma pesquisa avan\u00e7ada.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use a ferramenta com tecnologia de IA para realizar pesquisas!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Assistente de marca<\/h4>\n\n\n\n<p>Finalmente, a resposta do Brand Assistant:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pergunta: <strong>Qual \u00e9 o sentimento da Audi?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe33041&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe33041\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"445\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10.png\" alt=\"Pesquisa on-line realizada pela melhor ferramenta Brand Assistant - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-10-248x140.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe33861&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe33861\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"396\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11.png\" alt=\"Pesquisa on-line realizada pela melhor ferramenta Brand Assistant - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11.png 777w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-11-248x126.png 248w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe34078&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe34078\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12.png\" alt=\"Pesquisa on-line realizada pela melhor ferramenta Brand Assistant - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12.png 778w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-12-248x153.png 248w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe3488e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe3488e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"625\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13.png\" alt=\"Pesquisa on-line realizada pela melhor ferramenta Brand Assistant - resposta \u00e0 pergunta &quot;Qual \u00e9 o sentimento da Audi?&quot;\" class=\"wp-image-170226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13.png 781w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-13-199x159.png 199w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Bingo!<\/p>\n\n\n\n<p>O Brand Assistant tem todo o conhecimento que outros chats de IA t\u00eam e o complementa com dados em tempo real do&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramenta de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea obt\u00e9m dados precisos, an\u00e1lises profundas e insights prontos para uso.<\/p>\n\n\n\n<p>\u00c9 a melhor ferramenta de IA para sua empresa!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comece a usar o Brand Assistant!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Aqui est\u00e3o os outros <strong>prompts eficazes para IA que funcionar\u00e3o perfeitamente para qualquer empresa<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual \u00e9 a principal fonte de mentions?<\/li>\n\n\n\n<li>Quantos mentions o <em><strong>marca\/produto\/empresa<\/strong><\/em> recebeu no m\u00eas passado?<\/li>\n\n\n\n<li>Que outros <em><strong>marcas\/produtos\/empresas<\/strong><\/em> aparecem em mentions?<\/li>\n\n\n\n<li>Como os clientes se sentem em rela\u00e7\u00e3o \u00e0 <em><strong>marca\/produto\/empresa<\/strong><\/em>?<\/li>\n\n\n\n<li>Quais s\u00e3o as \u00faltimas tend\u00eancias para o <em><strong>marca\/produto\/empresa<\/strong><\/em>?<\/li>\n\n\n\n<li>Qual \u00e9 o t\u00f3pico mais popular?<\/li>\n\n\n\n<li>Em que hor\u00e1rio o p\u00fablico-alvo est\u00e1 mais ativo? <em><strong>Instagram\/Facebook\/Twitter\/TikTok\/YouTube\/LinkedIn<\/strong><\/em>?<\/li>\n\n\n\n<li>Como os clientes percebem a <em><strong>marca\/produto\/empresa<\/strong><\/em> em compara\u00e7\u00e3o com os concorrentes?<\/li>\n\n\n\n<li>Qual \u00e9 a participa\u00e7\u00e3o de voz em compara\u00e7\u00e3o com os concorrentes?<\/li>\n\n\n\n<li>Conduzir uma an\u00e1lise da concorr\u00eancia<strong> <em>marca\/produto\/empresa<\/em><\/strong><em>.<\/em><\/li>\n\n\n\n<li>Apresente as percep\u00e7\u00f5es dos clientes.<\/li>\n<\/ul>\n\n\n\n<p>Tente voc\u00ea mesmo fazer essas perguntas ao Brand Assistant - adapte-as \u00e0 sua empresa, marca ou produto.<\/p>\n\n\n\n<p>Mas lembre-se de configurar um projeto no Brand24 primeiro.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Crie um projeto no Brand24 agora mesmo!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\">Etapa 2: Pergunte ao p\u00fablico-alvo<\/h3>\n\n\n\n<p>A pr\u00f3xima etapa \u00e9 complementar <a href=\"https:\/\/brand24.com\/pt\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Insights de IA<\/strong><\/a> com feedback direto de seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Isso leva algum tempo, mas tamb\u00e9m traz descobertas valiosas que, \u00e0s vezes, a IA n\u00e3o consegue fornecer!<\/p>\n\n\n\n<p>As pesquisas on-line s\u00e3o uma das melhores maneiras de fazer isso. No entanto, elas precisam ser bem preparadas para que as pessoas realmente queiram participar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dicas para pesquisas on-line eficazes:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use uma linguagem clara para que seja f\u00e1cil para os participantes da pesquisa entenderem.<\/li>\n\n\n\n<li>Sua pesquisa on-line n\u00e3o pode ser longa; pesquisas muito longas desestimulam a participa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Use principalmente perguntas fechadas (sim\/n\u00e3o, classifica\u00e7\u00e3o, perguntas de m\u00faltipla escolha) e menos perguntas abertas (se houver). As perguntas fechadas s\u00e3o muito mais f\u00e1ceis para os participantes preencherem e para voc\u00ea agrupar as respostas e analis\u00e1-las.<\/li>\n\n\n\n<li>Incentive as pessoas a responderem \u00e0 sua pesquisa oferecendo pequenas recompensas.<\/li>\n\n\n\n<li>Certifique-se de que seu question\u00e1rio on-line seja compat\u00edvel com dispositivos m\u00f3veis,<\/li>\n\n\n\n<li>Teste-o primeiro com um pequeno grupo para identificar e corrigir quaisquer problemas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe35882&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe35882\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"471\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22.png\" alt=\"Dicas para pesquisas on-line eficazes\" class=\"wp-image-170452\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22.png 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-300x269.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-22-177x159.png 177w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Re\u00fana informa\u00e7\u00f5es sobre seu p\u00fablico-alvo!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\">Etapa 3: Fa\u00e7a um benchmark com os concorrentes<\/h3>\n\n\n\n<p>Na etapa final, compare os resultados da pesquisa on-line de sua empresa, marca ou produto com os de seus concorrentes.<\/p>\n\n\n\n<p>Essa \u00e9 uma etapa crucial. Ela ajuda voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entenda sua posi\u00e7\u00e3o no mercado.<\/li>\n\n\n\n<li>Identifique seus pontos fortes.<\/li>\n\n\n\n<li>Descubra no que a concorr\u00eancia est\u00e1 falhando e use isso como uma oportunidade de crescimento.<\/li>\n<\/ul>\n\n\n\n<p>Para <a href=\"https:\/\/brand24.com\/blog\/pt\/realizar-analise-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise da concorr\u00eancia\">An\u00e1lise da concorr\u00eancia<\/a>, ferramentas como <strong>Brand24<\/strong> s\u00e3o muito \u00fateis.<\/p>\n\n\n\n<p>Com o recurso Compara\u00e7\u00e3o, voc\u00ea pode analisar e contrastar rapidamente seu desempenho com o de outras pessoas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe36448&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe36448\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"585\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7.png\" alt=\"Compara\u00e7\u00e3o entre Audi e BMW fornecida por Brand24\" class=\"wp-image-170211\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-7-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar o Brand Assistant, que sabe tudo!<\/p>\n\n\n\n<p>Vamos fazer uma compara\u00e7\u00e3o entre a Audi e seus concorrentes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe36c88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe36c88\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15.png\" alt=\"Compara\u00e7\u00e3o da Audi e seus concorrentes fornecida pelo Brand Assistant, a melhor ferramenta de IA para pesquisa on-line\" class=\"wp-image-170229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15.png 720w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-15-248x156.png 248w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe37475&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe37475\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"261\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16.png\" alt=\"Compara\u00e7\u00e3o da Audi e seus concorrentes fornecida pelo Brand Assistant, a melhor ferramenta de IA para pesquisa on-line\" class=\"wp-image-170230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16.png 734w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-16-248x88.png 248w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe37cbe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe37cbe\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17.png\" alt=\"Compara\u00e7\u00e3o da Audi e seus concorrentes fornecida pelo Brand Assistant, a melhor ferramenta de IA para pesquisa on-line\" class=\"wp-image-170231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17.png 732w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-300x196.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-17-243x159.png 243w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe384f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe384f6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"310\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18.png\" alt=\"Compara\u00e7\u00e3o da Audi e seus concorrentes fornecida pelo Brand Assistant, a melhor ferramenta de IA para pesquisa on-line\" class=\"wp-image-170233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18.png 731w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-18-248x105.png 248w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe39146&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe39146\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"295\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19.png\" alt=\"Compara\u00e7\u00e3o da Audi e seus concorrentes fornecida pelo Brand Assistant, a melhor ferramenta de IA para pesquisa on-line\" class=\"wp-image-170234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-19-248x98.png 248w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>O Brand Assistant, como sempre, n\u00e3o decepciona. Ele lista os maiores concorrentes e fornece dados reais sem nenhum problema.<\/p>\n\n\n\n<p>Al\u00e9m disso, apresenta conclus\u00f5es inestim\u00e1veis:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe399c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe399c4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"152\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9.png\" alt=\"Conclus\u00e3o sobre a Audi e seus concorrentes (BMW e Mercedes) fornecida pelo Brand Assistant\" class=\"wp-image-170213\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9.png 746w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-300x61.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-9-248x51.png 248w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analise seus concorrentes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-in-online-research\">Desafios da pesquisa on-line<\/h2>\n\n\n\n<p>A pesquisa de informa\u00e7\u00f5es na Internet \u00e9 excelente, mas ainda tem algumas limita\u00e7\u00f5es.<\/p>\n\n\n\n<p>Voc\u00ea precisa estar ciente delas. Aqui est\u00e3o os mais importantes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sobrecarga de informa\u00e7\u00f5es:<\/strong> A Internet \u00e9 um po\u00e7o sem fundo de informa\u00e7\u00f5es. Isso \u00e9 uma vantagem, mas tamb\u00e9m \u00e9 uma armadilha. Voc\u00ea pode acabar se afogando em dados irrelevantes, perdendo tempo em buracos de coelho desnecess\u00e1rios em vez de realizar pesquisas focadas e eficientes.<\/li>\n\n\n\n<li><strong>Informa\u00e7\u00f5es desatualizadas: <\/strong>Nada se perde na Internet, o que nem sempre \u00e9 bom. Muitas fontes, como artigos, costumam passar anos sem atualiza\u00e7\u00f5es. Portanto, h\u00e1 sempre o risco de voc\u00ea se deparar com informa\u00e7\u00f5es desatualizadas que n\u00e3o refletem mais a realidade atual. Sempre confira as datas de publica\u00e7\u00e3o e verifique os detalhes em rela\u00e7\u00e3o \u00e0s fontes mais recentes.<\/li>\n\n\n\n<li><strong>Credibilidade incerta da fonte: <\/strong>Embora existam muitas fontes confi\u00e1veis on-line, tamb\u00e9m h\u00e1 muita desinforma\u00e7\u00e3o. \u00c9 preciso sempre verificar a confiabilidade de suas fontes e se o que foi publicado \u00e9 verdadeiro.<\/li>\n\n\n\n<li><strong>Opini\u00f5es diversas<\/strong>: Todos t\u00eam o direito de expressar sua opini\u00e3o on-line. Opini\u00f5es diversas podem fornecer perspectivas valiosas, mas tamb\u00e9m podem atrapalhar sua pesquisa.<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o de tend\u00eancias:<\/strong> As tend\u00eancias on-line s\u00e3o r\u00e1pidas. Identific\u00e1-las e transform\u00e1-las em insights pr\u00e1ticos \u00e9 um desafio que exige monitoramento constante.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Use o Brand24 para realizar pesquisas on-line sem nenhum problema!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>A pesquisa on-line \u00e9 poderosa, mas pode ser complicada. \u00c9 por isso que o uso de ferramentas de IA \u00e9 um divisor de \u00e1guas; elas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selecione as informa\u00e7\u00f5es mais importantes.<\/li>\n\n\n\n<li>Analise dados na velocidade da luz.<\/li>\n\n\n\n<li>Fornecer conclus\u00f5es prontas para uso.<\/li>\n<\/ul>\n\n\n\n<p>Preparei uma folha de dicas sobre como fazer pesquisas on-line - fique \u00e0 vontade para guard\u00e1-la para mais tarde:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cfe3a902&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cfe3a902\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1.png\" alt=\"Como fazer pesquisa on-line em 3 etapas - infogr\u00e1fico\" class=\"wp-image-170270\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-300x327.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/online-research-1-1-146x159.png 146w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dependendo de suas necessidades, voc\u00ea pode fazer pesquisas on-line para obter respostas r\u00e1pidas ou an\u00e1lises detalhadas.<\/li>\n\n\n\n<li>Uma etapa fundamental da pesquisa \u00e9 a realiza\u00e7\u00e3o de entrevistas on-line, e a melhor maneira de fazer isso \u00e9 por meio de pesquisas bem elaboradas.<\/li>\n\n\n\n<li><strong>ChatGPT<\/strong> e <strong>Perplexidade<\/strong> s\u00e3o boas ferramentas para pesquisas individuais on-line.<\/li>\n\n\n\n<li>Brand24 e seu <strong>Assistente de marca<\/strong> s\u00e3o as melhores op\u00e7\u00f5es para as empresas. Com eles, voc\u00ea pode realizar pesquisas abrangentes e monitorar com efici\u00eancia sua marca e seus concorrentes.<\/li>\n<\/ul>\n\n\n\n<p>Conduzir pesquisas com o Brand Assistant \u00e9 um puro prazer! <strong>O teste n\u00e3o custa NADA para voc\u00ea<\/strong> - <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=292\" target=\"_blank\" rel=\"noopener\" title=\"Comece seu teste gratuito agora!\">Comece seu teste gratuito agora!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A pesquisa on-line n\u00e3o precisa ser dif\u00edcil. Siga nosso guia de tr\u00eas etapas e fa\u00e7a isso em menos de 30 minutos!<\/p>","protected":false},"author":84,"featured_media":170215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-170190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170190"}],"version-history":[{"count":34,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170190\/revisions"}],"predecessor-version":[{"id":175231,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170190\/revisions\/175231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170215"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}