{"id":170256,"date":"2024-12-12T21:51:32","date_gmt":"2024-12-12T20:51:32","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170256"},"modified":"2026-03-05T15:08:32","modified_gmt":"2026-03-05T14:08:32","slug":"pesquisa-da-empresa","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/company-research\/","title":{"rendered":"Como fazer uma pesquisa sobre a empresa em menos de 30 minutos?\u00a0"},"content":{"rendered":"\n<p>Conducting company research seems like a lot of work &#8211; and it is, indeed! But it&#8217;s worth the effort. Lucky for you, nowadays, the basis of good research is AI tools. With them, everything becomes simpler&#8230; and faster!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Company research<\/strong> means gathering business information and data to gain various insights, for example, into a company&#8217;s market position, competitors, and growth opportunities. It provides a deeper understanding of everything the company does and helps make informed decisions.<\/p>\n\n\n\n<p>In this article, I&#8217;ll show you the steps you should take to <strong>research a company in less than 30 minutes!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-company-research\">What is company research? Definition<\/h2>\n\n\n\n<p><strong>Company research<\/strong> is the process of collecting and analyzing various company information. A lot of them can be found on the Internet.<\/p>\n\n\n\n<p>Here are just a few of the places worth checking when researching company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company websites<\/li>\n\n\n\n<li>Social media platforms (especially company profiles are full of company news)<\/li>\n\n\n\n<li>Articles and publications<\/li>\n\n\n\n<li>Forums and community discussions<\/li>\n\n\n\n<li>Different types of reports &#8211; industry reports, company reports, annual reports, market research reports, etc.<\/li>\n\n\n\n<li>Various databases<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Conduct company research!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Keep in mind that the availability of information depends on whether the company is public or private &#8211; private companies aren\u2019t required to report.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-goal\">The goal of company research<\/h2>\n\n\n\n<p>The goal of company research <strong>can vary depending on your needs<\/strong>.<\/p>\n\n\n\n<p>Typically, the objective is to gather information about your or any other company to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn about the company and analyze its performance.<\/li>\n\n\n\n<li>Keep up with recent news and updates.<\/li>\n\n\n\n<li>Spot strengths and weaknesses.<\/li>\n\n\n\n<li>Make informed decisions for investment, partnerships, etc.<\/li>\n\n\n\n<li>Understand the company&#8217;s market position and its competitors.<\/li>\n<\/ul>\n\n\n\n<p><strong>Example?<\/strong><\/p>\n\n\n\n<p>Imagine you are one of McDonald&#8217;s investors, and you want to see how the company has been doing lately.<\/p>\n\n\n\n<p>You find out that they announced a big comeback of Snack Wraps!<\/p>\n\n\n\n<p>People are thrilled, flooding social media with excitement and nostalgia for the beloved product.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e92190f7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e92190f7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research.jpg\" alt=\"Good Morning America's TikTok: McDonald's president appeared on Good Morning America and  announced\u00a0the return of Snack Wraps.\" class=\"wp-image-170364\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research.jpg 309w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7x12.jpg 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-300x483.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-99x159.jpg 99w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">McDonald&#8217;s president appeared on Good Morning America and  announced&nbsp;the return of Snack Wraps<\/figcaption><\/figure>\n\n\n\n<p>However, McDonald&#8217;s is also in the spotlight for a different reason&#8230;<\/p>\n\n\n\n<p>A McDonald\u2019s employee called the police on Luigi Mangione (a 26-year-old suspect in the murder of the UnitedHealthcare CEO) after he had placed an order at one of their restaurants.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e9219577&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e9219577\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"198\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research.png\" alt=\"Explanation of why people started talking more about McDonald's provided by Brand24's Anomaly Detector\" class=\"wp-image-170366\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research.png 998w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-248x49.png 248w\" sizes=\"auto, (max-width: 998px) 100vw, 998px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reason for the recent increase in discussion of McDonald&#8217;s provided by Brand24<\/figcaption><\/figure>\n\n\n\n<p>It sparked a media frenzy, dividing public opinion. A lot of voices criticize McDonald&#8217;s (!).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e92199b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e92199b5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"246\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-1.png\" alt=\"Negative mention of McDonald's detected by Brand24\" class=\"wp-image-170367\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-1-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-1-248x61.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative TikTok about McDonald&#8217;s detected by Brand24<\/figcaption><\/figure>\n\n\n\n<p>This scenario shows the importance of monitoring not just financial performance but also public perception and <a href=\"https:\/\/brand24.com\/blog\/company-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"company reputation\">company reputation<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get valuable information about any company!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do\">How to do company research?<\/h2>\n\n\n\n<p>There are many ways to conduct company research. Most of them are pretty time-consuming.<\/p>\n\n\n\n<p>But I have great news for you: <strong>you can reduce your research time to a minimum without sacrificing quality!<\/strong><\/p>\n\n\n\n<p>How? With AI!<\/p>\n\n\n\n<p>In this short guide, I will show you how to do it.<\/p>\n\n\n\n<p>It doesn&#8217;t matter what the reason behind your research is; <strong>you can use it in any case:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-ask-ai\">Step 1: Ask AI tools<\/h3>\n\n\n\n<p>By asking the right AI tool the proper questions, you can quickly get a great deal of information about any company.<\/p>\n\n\n\n<p>The market is dominated by 3 tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT<\/strong> (180 million monthly active users)<\/li>\n\n\n\n<li><strong>Google Gemini <\/strong>(40 million monthly active users)<\/li>\n\n\n\n<li><strong>Perplexity<\/strong> (15 million monthly active users).<\/li>\n<\/ul>\n\n\n\n<p>They mainly rely on search engine data, but unfortunately, some of them <strong>don&#8217;t provide real-time data<\/strong> and <strong>can&#8217;t accurately analyze company sentiment<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment analysis\">Sentiment analysis<\/a> is a crucial aspect when it comes to researching on a company.<\/p>\n\n\n\n<p>And this is where Brand24&#8217;s <a href=\"https:\/\/brand24.com\/blog\/brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a> comes in, one of the best company research tools.<\/p>\n\n\n\n<p>It combines <strong>ChatGPT&#8217;s deep knowledge<\/strong> with <strong>real-time data from your Brand24 projects<\/strong>.<\/p>\n\n\n\n<p>Together, these resources help to understand your company\u2019s position within its industry and make predictions for the future.<\/p>\n\n\n\n<p>Brand Assistant is also a chatbot &#8211; you write a prompt, and it responds.<\/p>\n\n\n\n<p>Let&#8217;s see how each tool will answer this question: <strong>\u201cWhat is McDonald&#8217;s sentiment?\u201d<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ChatGPT:<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921a34a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921a34a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"639\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-2.png\" alt=\"Copmany research: research question answered by ChatGPT\" class=\"wp-image-170368\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-2.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-2-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-2-300x239.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-2-200x159.png 200w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Google Gemini:<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921a79a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921a79a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"612\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-3.png\" alt=\"Copmany research: research question answered by Google Gemini\" class=\"wp-image-170369\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-3.png 693w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-3-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-3-300x265.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-3-180x159.png 180w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Perplexity:<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921aba1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921aba1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-4.png\" alt=\"Copmany research: research question answered by Perplexity\" class=\"wp-image-170370\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-4.png 694w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-4-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-4-300x253.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-4-188x159.png 188w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Brand Assistant:<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921afe2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921afe2\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-5.png\" alt=\"Copmany research: research question answered by Brand Assistant\" class=\"wp-image-170371\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-5.png 786w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-5-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-5-248x135.png 248w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921b3c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921b3c9\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"434\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-6.png\" alt=\"Copmany research: research question answered by Brand Assistant\" class=\"wp-image-170372\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-6.png 753w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-6-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-6-300x173.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-6-248x143.png 248w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921b7d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921b7d7\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7.png\" alt=\"Copmany research: research question answered by Brand Assistant\" class=\"wp-image-170373\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7.png 761w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-7-248x108.png 248w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921bb9d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921bb9d\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"141\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-8.png\" alt=\"Copmany research: research question answered by Brand Assistant\" class=\"wp-image-170374\" style=\"width:746px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-8.png 746w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-8-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-8-300x57.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-8-248x47.png 248w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921bf62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921bf62\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"653\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-9.png\" alt=\"Copmany research: research question answered by Brand Assistant\" class=\"wp-image-170375\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-9.png 778w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-9-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-9-300x252.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-9-189x159.png 189w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Responses can be ranked from the best to the worst:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brand Assistant: <\/strong>Provided real-time data, detailed analysis, and precise charts that can be included in company reports.<\/li>\n\n\n\n<li><strong>Perplexity: <\/strong>Delivered quality insights and referenced sources, making it a solid choice for simple research.<\/li>\n\n\n\n<li><strong>ChatGPT: <\/strong>Gave quite general answer &#8211; follow-up questions to provide more detailed information are needed.<\/li>\n\n\n\n<li><strong>Google Gemini: <\/strong>Provided the most general response with no references to sources.<\/li>\n<\/ol>\n\n\n\n<p>As you can see, <strong>only Brand Assistant delivers real-time data and tailored insights<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Get detailed insights about your business!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Here&#8217;s a master list of prompts that can help you with researching companies:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">General questions:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Provide detailed company information.<\/li>\n\n\n\n<li>What are the products and services offered by <strong><em>[company name]<\/em><\/strong>?<\/li>\n\n\n\n<li>Provide a brief history of <strong><em>[company name]<\/em><\/strong>.<\/li>\n\n\n\n<li>What is <strong><em>[company name]<\/em><\/strong> mission and vision?<\/li>\n\n\n\n<li>What is the organizational structure of <strong><em>[company name]<\/em><\/strong>?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Market position and competitors:<\/h4>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>Conduct competitor analysis of <strong><em>[company name]<\/em><\/strong>.<\/li>\n\n\n\n<li>How do customers perceive <strong><em>[company name]<\/em><\/strong> compared to competitors?<\/li>\n\n\n\n<li>What is <strong><em>[company name]&#8217;s<\/em><\/strong> <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"share of voice\">share of voice<\/a> compared to competitors?<\/li>\n\n\n\n<li>What are the strengths and weaknesses of <strong><em>[company name]<\/em><\/strong> compared to its competitors?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Financial information:<\/h4>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li>What are <strong><em>[company name]<\/em><\/strong> latest financial highlights?<\/li>\n\n\n\n<li>What financial challenges or risks does <strong><em>[company name]<\/em><\/strong> face?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Public perception:<\/h4>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li>How many mentions did <strong><em>[company name]<\/em><\/strong> receive last month?<\/li>\n\n\n\n<li>What is the primary source of mentions?<\/li>\n\n\n\n<li>What is the sentiment about <strong><em>[company name]<\/em><\/strong>?<\/li>\n\n\n\n<li>What are the top topics associated with <strong><em>[company name]<\/em><\/strong><em>?<\/em><\/li>\n\n\n\n<li>Are there any controversies around <strong><em>[company name]<\/em><\/strong><em>?<\/em><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Strategy and growth:<\/h4>\n\n\n\n<ol start=\"17\" class=\"wp-block-list\">\n<li>What are the latest trends for <strong><em>[company name]<\/em><\/strong>?<\/li>\n\n\n\n<li>What are <strong><em>[company name]&#8217;s<\/em><\/strong> future goals and growth strategies?<\/li>\n\n\n\n<li>How does <strong><em>[company name]<\/em><\/strong> innovate within its industry?<\/li>\n\n\n\n<li>What partnerships or collaborations does <strong><em>[company name]<\/em><\/strong> have?<\/li>\n\n\n\n<li>What new products or services is <strong><em>[company name]<\/em><\/strong> planning to launch?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Customers and employee insights:<\/h4>\n\n\n\n<ol start=\"22\" class=\"wp-block-list\">\n<li>Present customer insights.<\/li>\n\n\n\n<li>How do customers feel about <strong><em>[company name]<\/em><\/strong>?<\/li>\n\n\n\n<li>Based on reviews, what is it like to work at <strong><em>[company name]<\/em><\/strong>?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Try Brand Assistant and see how easy research can be!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921cdd6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921cdd6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"848\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-13.png\" alt=\"24 prompts that will help you during the company research\" class=\"wp-image-170513\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-13.png 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-13-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-13-300x485.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-13-98x159.png 98w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Save this image &#8211; you&#8217;ll thank me later!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-ask-the-target-audience\">Step 2: Ask the target audience<\/h3>\n\n\n\n<p>This step is essential <strong>only if you&#8217;re researching your own company<\/strong>.<\/p>\n\n\n\n<p>By reaching out to your potential and current clients, you gain valuable information about what truly matters to them.<\/p>\n\n\n\n<p>Sometimes, it&#8217;s even more precise than what AI tools can offer!<\/p>\n\n\n\n<p>Choose questions carefully and focus on those your target audience is realistically able to answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-benchmark\">Step 3: Benchmark with competitors<\/h3>\n\n\n\n<p>The final step is <strong>comparing your (or any other) company with its competitors<\/strong>.<\/p>\n\n\n\n<p>Benchmarking helps assess whether a company is thriving within the industry.<\/p>\n\n\n\n<p>It also allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot opportunities where your company can expand.<\/li>\n\n\n\n<li>Create innovative products and services to address market needs.<\/li>\n\n\n\n<li>Uncover trends to shape future strategies.<\/li>\n\n\n\n<li>Optimize your marketing and sales efforts.<\/li>\n<\/ul>\n\n\n\n<p><strong>But how to do it?<\/strong><\/p>\n\n\n\n<p>You can analyze key metrics effortlessly using the <strong>Comparison<\/strong> feature in <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921d3e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921d3e2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-10.png\" alt=\"Comparison of weekly results - McDonald's vs. KFC\" class=\"wp-image-170376\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-10-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-10-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-10-248x145.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of weekly performance &#8211; McDonald&#8217;s vs. KFC<\/figcaption><\/figure>\n\n\n\n<p>Or perform a deeper <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"competitor analysis\">competitor analysis<\/a> using <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" target=\"_blank\" rel=\"noopener\" title=\"Brand Assistant\">Brand Assistant<\/a>.<\/p>\n\n\n\n<p>Just remember to ask nicely \ud83d\ude09<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921d80b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921d80b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-11.png\" alt=\"\" class=\"wp-image-170377\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-11.png 566w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-11-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-11-300x265.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-11-180x159.png 180w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">McDonald&#8217;s competitor analysis provided by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Just so you know, I didn&#8217;t paste Brand Assistant&#8217;s full analysis &#8211; it\u2019s incredibly detailed and far too extensive to share here!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">See for yourself &#8211; try Brand Assistant!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>The length of the research depends on your goals &#8211; analyzing specific aspects of a company is always faster than performing comprehensive research.<\/p>\n\n\n\n<p>Nevertheless, company research is always a time-consuming task.<\/p>\n\n\n\n<p>But AI tools can make it much faster and easier!<\/p>\n\n\n\n<p>I\u2019ve prepared a cheat sheet on how to do company research &#8211; feel free to save it:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d04e921df24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d04e921df24\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"816\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-12.png\" alt=\"Cheat sheet: how to do company research?\" class=\"wp-image-170512\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-12.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-12-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-12-300x408.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/company-research-12-117x159.png 117w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Final thoughts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You can research any company<\/strong>, not only your own but others &#8211; international companies, nonprofit organizations, private companies, public companies, etc.<\/li>\n\n\n\n<li><strong>AI speeds up the research process<\/strong> and ensures accuracy and relevance in data.<\/li>\n\n\n\n<li>With <strong>Brand Assistant, you get up-to-date information from the moment you ask<\/strong> &#8211; unlike many other chatbots that provide outdated data from one or two years ago (or even more!).<\/li>\n<\/ul>\n\n\n\n<p>Want to keep up to date with business information about your company and get actionable insights?<\/p>\n\n\n\n<p>Make it happen with Brand24&#8217;s <strong>Brand Assistant<\/strong> &#8211; <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=294\" target=\"_blank\" rel=\"noopener\" title=\"start your free trial now!\">start your free trial now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa de empresas \u00e9 f\u00e1cil... mas somente com a ajuda da ferramenta de IA correta. Confira este guia de tr\u00eas etapas para reduzir seu tempo de pesquisa ao m\u00ednimo!<\/p>","protected":false},"author":84,"featured_media":170395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-170256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170256"}],"version-history":[{"count":52,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170256\/revisions"}],"predecessor-version":[{"id":181958,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170256\/revisions\/181958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170395"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}