{"id":170489,"date":"2024-12-17T09:00:00","date_gmt":"2024-12-17T08:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170489"},"modified":"2026-09-10T11:03:55","modified_gmt":"2026-09-10T09:03:55","slug":"analise-de-sentimento-do-youtube","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/youtube-sentiment-analysis\/","title":{"rendered":"Como fazer a an\u00e1lise de sentimento do YouTube? Exemplo e guia"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O Natal est\u00e1 chegando, o que significa que \u00e9 hora dos calend\u00e1rios do advento e dos v\u00eddeos de unboxing no YouTube! Em apenas alguns dias deste m\u00eas de dezembro, a hashtag #adventcalendar foi mentioned 9.246 vezes, atingindo 114 milh\u00f5es de pessoas. O sentimento em torno dos calend\u00e1rios do advento no YouTube \u00e9 extremamente positivo, com mais de 35% mentions positivos e apenas 1,5% negativos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gra\u00e7as \u00e0 an\u00e1lise de sentimentos do YouTube, voc\u00ea pode descobrir o potencial por tr\u00e1s das emo\u00e7\u00f5es-alvo e aproveitar ao m\u00e1ximo essas tend\u00eancias sazonais!<\/strong><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eeffee\"><strong>An\u00e1lise de sentimento do YouTube<\/strong> identifica os sentimentos e as atitudes por tr\u00e1s de cada publica\u00e7\u00e3o, coment\u00e1rio ou outra intera\u00e7\u00e3o no YouTube como positivos, negativos ou neutros. \u00c9 uma maneira eficaz de entender o que as pessoas dizem sobre voc\u00ea, sua marca ou seus concorrentes.&nbsp;<br><br>O mais importante \u00e9 observar a situa\u00e7\u00e3o e reagir no momento perfeito para chamar a aten\u00e7\u00e3o dos espectadores ou para evitar uma crise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mostrarei a voc\u00ea como realizar a an\u00e1lise de sentimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 id=\"what\" class=\"wp-block-heading\"><strong>O que \u00e9 a an\u00e1lise de sentimentos do YouTube?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2024, o YouTube tinha mais de 2,5 bilh\u00f5es de visualiza\u00e7\u00f5es e ainda estava crescendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, milh\u00f5es de coment\u00e1rios no YouTube s\u00e3o criados todos os dias. A an\u00e1lise de sentimentos \u00e9 uma forma de coletar todas essas intera\u00e7\u00f5es vinculadas \u00e0 sua marca para entender as emo\u00e7\u00f5es que est\u00e3o por tr\u00e1s delas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basta identificar se o sentimento \u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um coment\u00e1rio positivo no YouTube<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d62d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d62d4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"466\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-1140x466.jpeg\" alt=\"Um mention positivo no YouTube detectado pelo Brand24 - ferramenta de monitoramento de m\u00eddia.\" class=\"wp-image-170499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-1140x466.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-300x123.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24-248x101.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_positive_mention_Brand24.jpeg 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um coment\u00e1rio negativo no YouTube<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d67f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d67f5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-1140x455.jpeg\" alt=\"Um mention negativo no YouTube detectado pelo Brand24 - ferramenta de monitoramento de m\u00eddia.\" class=\"wp-image-170498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-1140x455.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-300x120.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24-248x99.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_negative_mention_Brand24.jpeg 1222w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-f5d41f1c wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Experimente a melhor ferramenta de an\u00e1lise de sentimentos do YouTube!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-52e46afd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que isso \u00e9 importante?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, a an\u00e1lise de sentimento \u00e9 como um c\u00f3digo que determina com precis\u00e3o as prefer\u00eancias do p\u00fablico e entende melhor o sentimento do p\u00fablico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entenda as emo\u00e7\u00f5es dos clientes<\/strong> - Descubra como as pessoas realmente se sentem em rela\u00e7\u00e3o \u00e0 sua marca ou ao seu conte\u00fado. Isso o ajudar\u00e1 a se conectar com seu p\u00fablico-alvo em um n\u00edvel mais profundo!<\/li>\n\n\n\n<li><strong>Melhor comunica\u00e7\u00e3o<\/strong> - Adapte o tom e a mensagem com base no feedback dos usu\u00e1rios. Isso o ajudar\u00e1 a alcan\u00e7ar um p\u00fablico mais amplo!<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o precoce de problemas<\/strong> - Com a an\u00e1lise de sentimentos, voc\u00ea pode identificar tend\u00eancias negativas antes que elas se transformem em crises maiores.<\/li>\n\n\n\n<li><strong>Aumentar o engajamento<\/strong> - Concentre-se nos t\u00f3picos e nas quest\u00f5es que realmente repercutem no p\u00fablico-alvo.<\/li>\n\n\n\n<li><strong>Fortale\u00e7a a reputa\u00e7\u00e3o de sua marca<\/strong> - Aborde as preocupa\u00e7\u00f5es e destaque o feedback positivo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 id=\"how\" class=\"wp-block-heading\"><strong>Como voc\u00ea faz a an\u00e1lise de sentimentos do YouTube?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas deixam milh\u00f5es de coment\u00e1rios no YouTube todos os dias.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode pesquisar cada coment\u00e1rio para analisar o sentimento e criar uma planilha do Google com todos os dados do YouTube.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver sorte, s\u00f3 precisar\u00e1 passar horas analisando todos os coment\u00e1rios. Entretanto, mesmo que passe muitas horas, voc\u00ea poder\u00e1 perder alguns deles na enxurrada de coment\u00e1rios e notifica\u00e7\u00f5es extra\u00eddos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, outra maneira de fazer isso \u00e9 usar uma ferramenta de an\u00e1lise de sentimentos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principalmente em grande escala. Essas ferramentas podem coletar mentions relacionados \u00e0 sua marca e usar IA para analisar coment\u00e1rios e transcri\u00e7\u00f5es do YouTube, classificando-os como positivos, negativos ou neutros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, \u00e9 importante observar que, como qualquer IA, ela ainda n\u00e3o \u00e9 perfeita e ainda est\u00e1 aprendendo. Isso significa que o sarcasmo, as g\u00edrias ou os emojis podem, \u00e0s vezes, representar desafios para uma an\u00e1lise precisa.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-f5d41f1c wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Experimente a melhor ferramenta de an\u00e1lise de sentimentos do YouTube!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-52e46afd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"youtube\" class=\"wp-block-heading\"><strong>Exemplo de an\u00e1lise de sentimento do YouTube<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 hora de ver como isso funciona na pr\u00e1tica!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenho certeza de que a maioria de n\u00f3s est\u00e1 familiarizada com a cria\u00e7\u00e3o de uma planilha do Excel para analisar os sentimentos do YouTube - basta copiar e colar os coment\u00e1rios e adicionar uma coluna ao lado deles. Em seguida, voc\u00ea come\u00e7a a adicionar palavras-chave de pesquisa como \"curtir\", \"caro\", \"barato\", \"valor\" etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois disso, voc\u00ea s\u00f3 espera que n\u00e3o haja milhares de erros para corrigir manualmente!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quero mostrar a voc\u00ea como acelerar o processo de an\u00e1lise de sentimento dos coment\u00e1rios do YouTube.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com as ferramentas certas, prometo que a \"an\u00e1lise de sentimentos\" n\u00e3o parecer\u00e1 mais assustadora ou complicada!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja como voc\u00ea pode fazer isso em 6 etapas f\u00e1ceis usando <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Brand24<\/strong><\/a><strong> - Ferramenta de monitoramento de m\u00eddia com tecnologia de IA:<\/strong><\/p>\n\n\n\n<h3 id=\"step-1\" class=\"wp-block-heading\">Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece abrindo um projeto. Escolha a palavra-chave que deseja rastrear; pode ser qualquer uma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sua marca ou a marca de seu concorrente<\/li>\n\n\n\n<li>Hashtag<\/li>\n\n\n\n<li>Nome do setor<\/li>\n\n\n\n<li>Evento\/campanha<\/li>\n\n\n\n<li>Qualquer outra palavra-chave!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No lado direito, voc\u00ea pode selecionar as plataformas de m\u00eddia social onde deseja pesquisar dados - Sim, todas as principais plataformas est\u00e3o dispon\u00edveis, n\u00e3o apenas o YouTube!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a melhor parte? Voc\u00ea pode encontrar facilmente o conte\u00fado gerado pelo usu\u00e1rio sem ter que procur\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brand24 consegue at\u00e9 mesmo detectar men\u00e7\u00f5es \u00e0 sua marca (mentions) feitas verbalmente por meio do monitoramento de transcri\u00e7\u00f5es do YouTube. Portanto, se algu\u00e9m mencionar sua marca (mentions) no meio de um v\u00eddeo e nunca incluir isso no t\u00edtulo ou na descri\u00e7\u00e3o, voc\u00ea ainda poder\u00e1 identificar essa men\u00e7\u00e3o e incorporar essa opini\u00e3o \u00e0 sua an\u00e1lise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dezembro chegou e, portanto, para os f\u00e3s de marcas de produtos de beleza, o per\u00edodo do calend\u00e1rio do advento j\u00e1 come\u00e7ou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, vamos dar uma olhada no sentimento por tr\u00e1s do calend\u00e1rio do advento da Fenty Beauty no YouTube!&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d7d0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d7d0d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-1140x819.jpeg\" alt=\"An\u00e1lise Mentions&amp;Reach para o calend\u00e1rio do advento da Fenty Beauty por Brand24.\" class=\"wp-image-170492\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-1140x819.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-300x216.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24-221x159.jpeg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_Brand24.jpeg 1145w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Brand24 com mentions somente do YouTube.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, depois de filtrar a guia Brand24, vejo apenas avalia\u00e7\u00f5es positivas da Fenty Beuty. Al\u00e9m disso, para ver apenas os coment\u00e1rios sobre o calend\u00e1rio, digitei palavras-chave na parte superior para suspender a pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas isso \u00e9 apenas o come\u00e7o do que <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>monitoramento de m\u00eddia<\/strong><\/a> pode oferecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode se aprofundar muito mais nos dados internos, como, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pontua\u00e7\u00e3o de influ\u00eancia<\/strong> - quanto maior a pontua\u00e7\u00e3o de influ\u00eancia, maior a influ\u00eancia de uma avalia\u00e7\u00e3o positiva.<\/li>\n\n\n\n<li><strong>Relev\u00e2ncia<\/strong> - Use esse filtro para exibir apenas as avalia\u00e7\u00f5es mais relevantes, priorizando as que t\u00eam maior probabilidade de causar um impacto mais significativo em seu p\u00fablico.<\/li>\n\n\n\n<li><strong>Inten\u00e7\u00e3o<\/strong> - Selecione metas espec\u00edficas para analisar, como satisfa\u00e7\u00e3o do cliente, inten\u00e7\u00e3o de compra ou fidelidade \u00e0 marca, para se concentrar no que \u00e9 mais importante.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"step-2\" class=\"wp-block-heading\">Etapa 2: Verifique o detalhamento do sentimento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Muito bem, vamos nos aprofundar na an\u00e1lise de sentimentos do YouTube!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na guia Mentions, basta alterar a visualiza\u00e7\u00e3o do gr\u00e1fico para Sentimento. Voc\u00ea ver\u00e1 duas linhas: verde para sentimento positivo e vermelha para negativo.<br><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d83b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d83b5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-1140x519.jpeg\" alt=\"An\u00e1lise de sentimento do YouTube para o calend\u00e1rio do advento da Fenty Beauty por Brand24.\" class=\"wp-image-170503\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-1140x519.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-300x137.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis-248x113.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: gr\u00e1fico de sentimentos do YouTube para o calend\u00e1rio do advento da Fenty Beuty.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O calend\u00e1rio da Fenty Beuty est\u00e1 ficando bom. \u00d3timo trabalho!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas vamos nos aprofundar na an\u00e1lise de sentimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique a guia de an\u00e1lise, onde voc\u00ea encontrar\u00e1 o <strong>Detalhamento do sentimento <\/strong>gr\u00e1fico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d890d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d890d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"803\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24.jpeg\" alt=\"Detalhamento do sentimento por Brand24.\" class=\"wp-image-170500\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24.jpeg 721w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-300x334.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_sentiment_breakdown_Brand24-143x159.jpeg 143w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise - an\u00e1lise de sentimento do calend\u00e1rio do advento da Fenty Beuty no YouTube. (mentions neutros est\u00e3o inclu\u00eddos)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados da an\u00e1lise de sentimentos parecem promissores. De um total de 623 <a href=\"https:\/\/brand24.com\/blog\/pt\/youtube-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>YouTube mentions<\/strong><\/a>Em rela\u00e7\u00e3o aos dados de identifica\u00e7\u00e3o, mais de 230 s\u00e3o positivos, enquanto apenas 11 foram identificados como negativos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos coment\u00e1rios no YouTube foi neutra, j\u00e1 que, em sua maioria, mentioned diferentes variantes de calend\u00e1rios preparados por outras marcas e solicita\u00e7\u00f5es de pre\u00e7os.<\/p>\n\n\n\n<h3 id=\"step-3\" class=\"wp-block-heading\">Etapa 3: Descubra as emo\u00e7\u00f5es exatas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de sentimento nos coment\u00e1rios do YouTube n\u00e3o se trata apenas de categorizar as avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Brand24, voc\u00ea pode explorar emo\u00e7\u00f5es espec\u00edficas: admira\u00e7\u00e3o, alegria, tristeza, raiva, nojo e medo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d8f1a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d8f1a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1140x651.jpeg\" alt=\"An\u00e1lise das emo\u00e7\u00f5es por Brand24.\" class=\"wp-image-170495\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1140x651.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-1536x877.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-300x171.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24-248x142.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_analysis_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de emo\u00e7\u00e3o - compartilhamento de emo\u00e7\u00f5es do calend\u00e1rio do advento da Fenty Beuty.<br>(emo\u00e7\u00f5es neutras s\u00e3o exclu\u00eddas)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esses insights valiosos o ajudar\u00e3o a construir relacionamentos s\u00f3lidos com os clientes e a aprimorar suas estrat\u00e9gias de marketing com base em dados internos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa an\u00e1lise de sentimento oferece insights importantes para o consumidor sobre o que os espectadores pensam e sentem com base nos coment\u00e1rios e no conte\u00fado relacionados \u00e0 sua marca no YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As emo\u00e7\u00f5es desempenham um papel fundamental aqui. Ao monitorar os coment\u00e1rios positivos e negativos, voc\u00ea pode refinar suas estrat\u00e9gias e aprimorar sua abordagem de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Com a An\u00e1lise de Emo\u00e7\u00e3o, voc\u00ea obt\u00e9m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um gr\u00e1fico de pizza que divide a contribui\u00e7\u00e3o de cada emo\u00e7\u00e3o para que voc\u00ea possa ver rapidamente quais sentimentos est\u00e3o impulsionando o conte\u00fado do v\u00eddeo e os coment\u00e1rios dos usu\u00e1rios.<\/li>\n\n\n\n<li>Um gr\u00e1fico de linhas que mostra como as emo\u00e7\u00f5es de seus espectadores mudam com o tempo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d9523&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d9523\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"584\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-1140x584.jpg\" alt=\"Emo\u00e7\u00f5es a tempo para a Fenty Beauty por Brand24.\" class=\"wp-image-170496\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-1140x584.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emotions_in_time.jpg 1180w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emo\u00e7\u00f5es no tempo - compartilhamento de emo\u00e7\u00f5es do calend\u00e1rio do advento da Fenty Beuty.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, voc\u00ea pode ver que as emo\u00e7\u00f5es mudam com o tempo.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-f5d41f1c wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Entenda os sentimentos de seus clientes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-52e46afd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 id=\"step-4\" class=\"wp-block-heading\">Etapa 4: Verifique os emojis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, os coment\u00e1rios do YouTube n\u00e3o s\u00e3o os \u00fanicos que analisam o sentimento!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale a pena mentioning que as emo\u00e7\u00f5es s\u00e3o frequentemente transmitidas por meio de emojis. Surpreendentemente, eles podem revelar muito sobre o sentimento e as tend\u00eancias atuais em torno de sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada em <a href=\"https:\/\/brand24.com\/pt\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de emojis <\/a>em torno do calend\u00e1rio da Fenty Beauty:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021d9da5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021d9da5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1140x531.jpeg\" alt=\"An\u00e1lise de emojis feita pela Brand24 para o projeto Fenty Beauty.\" class=\"wp-image-170494\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1140x531.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-1536x715.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-300x140.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis-248x115.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_emojis_analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de emojis para o calend\u00e1rio do advento da Fenty Beuty no YouTube.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parece muito bom, n\u00e3o \u00e9? O mais comumente usado \u00e9 \" \u2728\" - o que n\u00e3o \u00e9 surpreendente, pois brilha como um diamante!<\/p>\n\n\n\n<h3 id=\"step-5\" class=\"wp-block-heading\">Etapa 5: Mergulhe nos t\u00f3picos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Precisamos conhecer o contexto se quisermos analisar o sentimento em v\u00eddeos e coment\u00e1rios do YouTube.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entenda o que nossos espectadores est\u00e3o discutindo agora e o que \u00e9 importante para eles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, uma marca precisa ser centrada no cliente para melhorar seu sentimento. Personalize os pr\u00f3ximos produtos, campanhas e conte\u00fado no YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ponto, todos os outros m\u00e9todos de an\u00e1lise de sentimentos, como codifica\u00e7\u00e3o ou aprendizado de m\u00e1quina de an\u00e1lise de sentimentos, falhar\u00e3o ou durar\u00e3o para sempre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1 at\u00e9 o <a href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de t\u00f3picos<\/a> onde voc\u00ea encontrar\u00e1 os principais t\u00f3picos e suas estat\u00edsticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos dar uma olhada mais de perto no t\u00f3pico que mais despertou interesse, <em>\"Neg\u00f3cios do setor de beleza\":<\/em><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021da412&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021da412\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"358\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1140x358.jpeg\" alt=\"An\u00e1lise do t\u00f3pico por Brand24\" class=\"wp-image-170534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1140x358.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-1536x483.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-2048x644.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-18x6.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-300x94.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topics_analysis_fenty_beuty_-248x78.jpeg 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos do calend\u00e1rio do advento da Fenty Beuty no YouTube.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O t\u00f3pico gera uma \u00f3tima resposta! 45% positivos, 54% neutros e apenas 1% negativos - que pontua\u00e7\u00e3o de sentimento fant\u00e1stica!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea clicar em \"mais status\", obter\u00e1 um relat\u00f3rio detalhado analisando cada t\u00f3pico!&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021da90a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021da90a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"808\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-1140x808.jpeg\" alt=\"An\u00e1lise de t\u00f3pico por Brand24 para o projeto Fenty Beauty.\" class=\"wp-image-170501\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-1140x808.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-300x213.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg-224x159.jpeg 224w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_topic_analysis_fenty_beutyjpeg.jpeg 1145w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3pico - mais estat\u00edsticas para o calend\u00e1rio do advento da Fenty Beuty no YouTube.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Isso incluir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compartilhamento de inten\u00e7\u00f5es<\/strong> - para entender as motiva\u00e7\u00f5es do usu\u00e1rio<\/li>\n\n\n\n<li><strong>Contexto<\/strong> - para uma vis\u00e3o mais aprofundada da conversa<\/li>\n\n\n\n<li><strong>Principais mentions<\/strong> - destacando as principais refer\u00eancias<\/li>\n\n\n\n<li><strong>Emojis<\/strong> - analisar o tom emocional<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses dados podem ser usados para analisar o envolvimento do usu\u00e1rio e obter insights sobre a entrada do usu\u00e1rio, o que lhe permite criar estrat\u00e9gias mais eficazes e executar com precis\u00e3o a an\u00e1lise de sentimentos.<\/p>\n\n\n\n<h3 id=\"step-6\" class=\"wp-block-heading\">Etapa 6: Detectar influenciadores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qual \u00e9 o conte\u00fado mais influente do YouTube? Ele \u00e9 criado por... influenciadores!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a ajuda de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>social listening<\/strong><\/a> voc\u00ea pode encontrar facilmente as ferramentas certas - as que t\u00eam mais influ\u00eancia e alcance - para aumentar a visibilidade da sua marca e conquistar novos clientes em potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como \u00e9 f\u00e1cil!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021daf9b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021daf9b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"814\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-1140x814.jpeg\" alt=\"An\u00e1lise de influenciadores feita pela Brand24 para o projeto Fenty Beauty.\" class=\"wp-image-170497\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-1140x814.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-300x214.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24-223x159.jpeg 223w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_influencers_brand24.jpeg 1146w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, o Brand24 fornece a voc\u00ea uma lista completa dos influenciadores mais impactantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode verificar seus mentions, alcance, seguidores, compartilhamento de voz e pontua\u00e7\u00e3o geral de influ\u00eancia para escolher rapidamente a melhor parceria.<\/p>\n\n\n\n<h3 id=\"step-7\" class=\"wp-block-heading\">Etapa 7: Acompanhe o sentimento ao longo do tempo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nada dura para sempre, portanto, \u00e9 regular <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-do-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Monitoramento do YouTube<\/strong><\/a> \u00e9 fundamental para manter o sentimento no ponto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 como cuidar do seu carro - voc\u00ea n\u00e3o quer deix\u00e1-lo na m\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o fizer isso por muito tempo, poder\u00e1 pagar muito para consertar as coisas. Voc\u00ea pode descobrir que deixou passar muitos sinais pequenos que apontam para um problema maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, fa\u00e7a parte de sua rotina semanal verificar e analisar os coment\u00e1rios do YouTube para entender o sentimento do p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao acompanhar todos os coment\u00e1rios, voc\u00ea pode ajustar seu conte\u00fado e evitar perder tempo ou dinheiro com coisas que n\u00e3o est\u00e3o atingindo o objetivo. Dessa forma, voc\u00ea pode criar conte\u00fado que repercuta com seus espectadores e evitar qualquer drama no futuro.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aa33021db60d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa33021db60d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1140x710.jpeg\" alt=\"Coparti\u00e7\u00e3o de per\u00edodos por Brand24 para o projeto Fenty Beauty.\" class=\"wp-image-170493\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1140x710.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-1536x956.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-2048x1275.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-300x187.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24-248x154.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/YouTube_Sentiment_Analysis_comparison_of_periods_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o m\u00eas a m\u00eas do desempenho da Fenty Beuty no YouTube.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que o calend\u00e1rio causou algumas ondas, mas o burburinho do lan\u00e7amento da cole\u00e7\u00e3o Arcane foi mais impactante. Isso d\u00e1 \u00e0 Fenty Beuty uma s\u00f3lida percep\u00e7\u00e3o da marca sobre o que o p\u00fablico-alvo est\u00e1 vibrando e como usar sua estrat\u00e9gia de marketing e produto no pr\u00f3ximo ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o se esque\u00e7a de que tanto os coment\u00e1rios positivos quanto os negativos s\u00e3o importantes. O sentimento pode mudar rapidamente, especialmente se um influenciador de renome fizer uma avalia\u00e7\u00e3o negativa.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Por que voc\u00ea deve monitorar o sentimento do YouTube regularmente?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O processamento de dados ajuda a rastrear como os coment\u00e1rios sobre emo\u00e7\u00f5es mudam ao longo do tempo, o que pode fornecer informa\u00e7\u00f5es sobre as rea\u00e7\u00f5es do p\u00fablico-alvo e as tend\u00eancias emergentes.<\/li>\n\n\n\n<li>Ele permite que voc\u00ea avalie a efic\u00e1cia de sua estrat\u00e9gia de comunica\u00e7\u00e3o ou campanhas de RP por meio de pontua\u00e7\u00f5es detalhadas de sentimentos.<\/li>\n\n\n\n<li>Identifique poss\u00edveis problemas antecipadamente e responda rapidamente para proteger sua reputa\u00e7\u00e3o, evitando que problemas menores aumentem.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-f5d41f1c wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Seu sentimento est\u00e1 mudando agora mesmo! <br>D\u00ea uma olhada!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-52e46afd wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de sentimento do YouTube permite que voc\u00ea entenda como o p\u00fablico-alvo se sente em rela\u00e7\u00e3o \u00e0 sua marca, ao seu conte\u00fado e aos seus produtos em tempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode acompanhar os mentions positivos, negativos e neutros nos coment\u00e1rios do YouTube gra\u00e7as a <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>ferramentas de monitoramento de m\u00eddia<\/strong><\/a>. Fornecer insights valiosos sobre a efic\u00e1cia de suas estrat\u00e9gias de comunica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso permite que voc\u00ea identifique problemas em potencial com anteced\u00eancia e melhore o envolvimento e a <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>reconhecimento da marca<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja lan\u00e7ando um produto, realizando uma campanha ou simplesmente buscando se conectar com seu p\u00fablico-alvo, <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>an\u00e1lise de sentimentos<\/strong><\/a> ajuda voc\u00ea a adaptar sua abordagem, construir relacionamentos mais s\u00f3lidos e manter-se \u00e0 frente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Considera\u00e7\u00f5es finais:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seja regular:<\/strong> Acompanhe os coment\u00e1rios do YouTube com frequ\u00eancia para detectar antecipadamente as mudan\u00e7as de sentimento.<\/li>\n\n\n\n<li><strong>Seja cuidadoso<\/strong>: A an\u00e1lise manual de sentimentos geralmente deixa passar os mentions n\u00e3o marcados, deixando lacunas em seu insight. Com a ferramenta certa, voc\u00ea captura todo o feedback relevante.<\/li>\n\n\n\n<li><strong>Rastreie emo\u00e7\u00f5es em escala<\/strong>: Ferramentas baseadas em IA, como <strong>Brand24<\/strong> monitorar os coment\u00e1rios do YouTube e descobrir tend\u00eancias de sentimento do p\u00fablico.<\/li>\n\n\n\n<li><strong>Proteja a reputa\u00e7\u00e3o de sua marca<\/strong>: Ao monitorar o sentimento, voc\u00ea pode gerenciar a imagem da sua marca e responder proativamente a qualquer problema que surja.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para verificar seu sentimento em rela\u00e7\u00e3o ao YouTube agora mesmo? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=295\" target=\"_blank\" rel=\"noopener\" title=\"Inicie seu teste de 14 dias do Brand24\">Inicie seu teste de 14 dias do Brand24<\/a> e veja como isso pode ser f\u00e1cil!<\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como realizar a an\u00e1lise de sentimentos do YouTube para descobrir tend\u00eancias, emo\u00e7\u00f5es e feedback como um profissional!<\/p>","protected":false},"author":89,"featured_media":170531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to perform YouTube sentiment analysis to uncover trends, emotions, and feedback like a pro!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Agata Bernatek\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/pt\/youtube-sentiment-analysis\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do YouTube Sentiment Analysis? 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