{"id":170597,"date":"2024-12-18T15:22:15","date_gmt":"2024-12-18T14:22:15","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170597"},"modified":"2025-12-16T17:59:31","modified_gmt":"2025-12-16T16:59:31","slug":"analise-de-sentimento-do-produto","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/product-sentiment-analysis\/","title":{"rendered":"Como fazer a an\u00e1lise de sentimento do produto? Exemplo e guia"},"content":{"rendered":"<p>A GoPro lan\u00e7ou sua nova GoPro Hero 13 em setembro. O resultado? Seu produto recebeu apenas 1% de sentimento negativo desde o lan\u00e7amento e gerou um alcance de 27 milh\u00f5es. Impressionante, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>Mas de onde veio esse 1%? F\u00f3runs. E a quest\u00e3o \u00e9 a seguinte: analisar o sentimento do produto \u00e9 importante. Ela ajuda a melhorar a satisfa\u00e7\u00e3o do cliente, aborda o feedback negativo e fornece insights para melhorias futuras. Assim como eu sei, a reclama\u00e7\u00e3o mais comum da GoPro Hero 13 \u00e9 a dura\u00e7\u00e3o da bateria.<\/p>\n\n\n\n<p>Neste artigo, explicarei por que a an\u00e1lise de sentimento do produto \u00e9 um divisor de \u00e1guas e mostrarei passo a passo como fazer isso de forma eficaz.<\/p>\n\n\n\n<p>Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>An\u00e1lise de sentimento do produto <\/strong>\u00e9 o processo de an\u00e1lise do feedback do cliente para determinar como as pessoas se sentem em rela\u00e7\u00e3o a um produto. Sua atitude pode ser positiva, negativa ou neutra. <br><br>Ele ajuda as marcas a aumentar a satisfa\u00e7\u00e3o do cliente, resolver problemas com anteced\u00eancia e obter insights para aprimorar seus produtos e estrat\u00e9gias. Ao compreender o sentimento, voc\u00ea pode se conectar melhor com seus clientes e expandir seus neg\u00f3cios com mais efici\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 an\u00e1lise de sentimento do produto?<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise de sentimento do produto usa algoritmos de an\u00e1lise de sentimento para avaliar como as pessoas se sentem em rela\u00e7\u00e3o a um produto com base em <strong>dados textuais<\/strong>. Esses dados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feedback do cliente<\/li>\n\n\n\n<li>M\u00eddia social mentions<\/li>\n\n\n\n<li>Sites de revis\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Como isso funciona?<\/p>\n\n\n\n<p>Tudo isso se baseia na minera\u00e7\u00e3o de opini\u00f5es. \u00c9 um componente essencial da an\u00e1lise de sentimentos que envolve o exame autom\u00e1tico do texto para discernir os sentimentos por tr\u00e1s do feedback do cliente.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title 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#00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize uma an\u00e1lise do sentimento do produto!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=298\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Os algoritmos de an\u00e1lise de sentimento desempenham um papel fundamental no processo de classifica\u00e7\u00e3o do sentimento.<\/p>\n\n\n\n<p>Ele permite que as marcas categorizem automaticamente os mentions em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positivo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a04f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a04f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"217\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-positive-sentiment-mention.png\" alt=\"Palavras positivas sobre a GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.\" class=\"wp-image-170606\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-positive-sentiment-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-positive-sentiment-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-positive-sentiment-mention-300x65.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-positive-sentiment-mention-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Palavras positivas sobre a GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negativo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a07fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a07fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"319\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-negative-sentiment-mention.png\" alt=\"Palavras negativas sobre a GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.\" class=\"wp-image-170607\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-negative-sentiment-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-negative-sentiment-mention-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-negative-sentiment-mention-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-negative-sentiment-mention-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Palavras negativas sobre a GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neutro<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a0a9e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a0a9e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-neutral-sentiment-mention.png\" alt=\"Palavras neutras na GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.\" class=\"wp-image-170608\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-neutral-sentiment-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-neutral-sentiment-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-neutral-sentiment-mention-300x66.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-neutral-sentiment-mention-248x54.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Palavras neutras na GoPro Hero 13 do Brand24, ferramenta de an\u00e1lise de sentimentos.<\/figcaption><\/figure>\n\n\n\n<p>&amp; identificam aspectos espec\u00edficos de seus produtos que os clientes gostam ou n\u00e3o gostam.<\/p>\n\n\n\n<p>Essa an\u00e1lise geralmente envolve o processamento de linguagem natural e a an\u00e1lise de sentimentos baseada em aspectos, o que permite que as empresas se concentrem em recursos espec\u00edficos, como durabilidade ou pre\u00e7o.<\/p>\n\n\n\n<p>Por exemplo, um coment\u00e1rio como \"A qualidade do v\u00eddeo da GoPro \u00e9 incr\u00edvel, mas a dura\u00e7\u00e3o da bateria \u00e9 decepcionante\" \u00e9 dividido em sentimento positivo (qualidade do v\u00eddeo) e sentimento negativo (dura\u00e7\u00e3o da bateria).<\/p>\n\n\n\n<p><strong>Por que a an\u00e1lise de sentimentos \u00e9 importante?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtenha uma vis\u00e3o mais clara de como os clientes se sentem em rela\u00e7\u00e3o \u00e0 sua marca.<\/li>\n\n\n\n<li>Identificar \u00e1reas para aprimoramento.<\/li>\n\n\n\n<li>Identificar feedback negativo e melhorar a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li>Aprimorar <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-empresa\/\" title=\"\">reputa\u00e7\u00e3o da empresa<\/a> - monitorar o sentimento da marca e evitar poss\u00edveis crises.<\/li>\n<\/ul>\n\n\n\n<p>Portanto, a an\u00e1lise de sentimentos \u00e9 fundamental para as marcas que desejam permanecer competitivas e melhorar a experi\u00eancia do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como fazer a an\u00e1lise do sentimento do produto?<\/strong><\/h2>\n\n\n\n<p>Realizar a an\u00e1lise de sentimentos \u00e9 mais simples do que voc\u00ea imagina, especialmente quando se usa ferramentas avan\u00e7adas de an\u00e1lise de sentimentos.<\/p>\n\n\n\n<p><strong>Por qu\u00ea?<\/strong><\/p>\n\n\n\n<p>A an\u00e1lise de sentimentos geralmente envolve dados n\u00e3o estruturados de milhares de mentions.<\/p>\n\n\n\n<p>Algumas empresas fazem isso usando pesquisas especiais e depois analisando as respostas das pesquisas. Mas isso consome muito tempo e deixa passar muitos dados dispon\u00edveis publicamente.<\/p>\n\n\n\n<p>As ferramentas de an\u00e1lise de sentimento baseadas em aprendizado de m\u00e1quina podem automatizar o processo e fornecer a voc\u00ea uma vis\u00e3o completa do sentimento do seu produto.<\/p>\n\n\n\n<p><strong>Como?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" title=\"\">Ferramentas de an\u00e1lise de sentimento<\/a> analisar mentions on-line e aproveitar o processamento de linguagem natural (NLP) para decodificar at\u00e9 mesmo a linguagem humana complexa e oferecer percep\u00e7\u00f5es de muitas fontes digitais.<\/p>\n\n\n\n<p>\u00c9 claro que eles t\u00eam algumas desvantagens. Por exemplo, elas t\u00eam dificuldade para entender o sarcasmo e tendem a identific\u00e1-lo erroneamente.<\/p>\n\n\n\n<p>No entanto, eles ainda fazem um \u00f3timo trabalho e tornam o processo muito mais f\u00e1cil e r\u00e1pido.<\/p>\n\n\n\n<p>D\u00ea uma olhada na GoPro - em um m\u00eas, eles coletaram <strong>79,000<\/strong> mentions com um alcance total de <strong>503M<\/strong>. Esses n\u00fameros s\u00e3o GRANDES!<\/p>\n\n\n\n<p>E isso n\u00e3o significa conduzir uma <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" title=\"\">an\u00e1lise de sentimentos<\/a> para eles \u00e9 dif\u00edcil.<\/p>\n\n\n\n<p>Deixe-me mostrar a voc\u00ea!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>Exemplo de an\u00e1lise de sentimento do produto<\/strong><\/h2>\n\n\n\n<p>Portanto, como voc\u00ea j\u00e1 sabe, a melhor maneira de realizar a an\u00e1lise do sentimento do produto \u00e9 usar um software especializado <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a>.<\/p>\n\n\n\n<p>Vamos examinar o processo passo a passo!<\/p>\n\n\n\n<p>As ferramentas de an\u00e1lise de sentimento aprimoram os m\u00e9todos tradicionais de pesquisa de mercado, coletando automaticamente dados de v\u00e1rias fontes.<\/p>\n\n\n\n<p>\u00c9 por isso que eles oferecem uma compreens\u00e3o mais abrangente das perspectivas do consumidor.<\/p>\n\n\n\n<p>Al\u00e9m disso, eles fazem a an\u00e1lise para voc\u00ea, de modo que voc\u00ea pode pular para a parte mais importante - obter insights e aprimorar seus produtos.<\/p>\n\n\n\n<p>Mostrarei exatamente como realizei a an\u00e1lise de sentimento do produto para a GoPro usando o Brand24, um software de intelig\u00eancia artificial <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" title=\"\">ferramenta de escuta social<\/a>.<\/p>\n\n\n\n<p>Continue lendo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>Etapa 1: Configurar o projeto de monitoramento e coletar feedback do cliente<\/strong><\/h3>\n\n\n\n<p>A primeira etapa \u00e9 configurar um projeto de monitoramento de m\u00eddia social.<\/p>\n\n\n\n<p>O Brand24 permite que voc\u00ea monitore o nome da sua marca e quaisquer palavras-chave, hashtags ou frases relevantes.<\/p>\n\n\n\n<p>Em geral, eu rastreava o nome da marca, no caso da GoPro, portanto, minha palavra-chave era \"GoPro\". No entanto, eu queria me concentrar em um produto espec\u00edfico - GoPro Hero 13, ent\u00e3o filtrei meus resultados usando essa frase:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a0f6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a0f6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"467\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24.png\" alt=\"Ferramentas de an\u00e1lise de sentimentos: Op\u00e7\u00f5es de filtragem Brand24.\" class=\"wp-image-170609\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-mentions-reach-brand24-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise de sentimentos: Op\u00e7\u00f5es de filtragem Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Quando o projeto est\u00e1 ativo, a ferramenta coleta dados de v\u00e1rias fontes, como plataformas de m\u00eddia social, blogs, f\u00f3runs e sites de avalia\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Configure seu projeto de monitoramento!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=298\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\u00c9 essencial dar algum tempo \u00e0 ferramenta, geralmente alguns dias, para reunir um n\u00famero suficiente de mentions.<\/p>\n\n\n\n<p>E isso \u00e9 muito importante! Caso contr\u00e1rio, os dados podem ser irrelevantes.<\/p>\n\n\n\n<p>E aqui est\u00e1 minha parte favorita: O Brand24 permite que voc\u00ea filtre mentions com uma precis\u00e3o incr\u00edvel. Voc\u00ea pode filtrar por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentimento positivo, neutro ou negativo<\/li>\n\n\n\n<li>Inten\u00e7\u00e3o <\/li>\n\n\n\n<li>Fonte (por exemplo, Instagram, TikTok, Facebook)<\/li>\n\n\n\n<li>Localiza\u00e7\u00e3o<\/li>\n\n\n\n<li>Prazo<\/li>\n\n\n\n<li>Idioma<\/li>\n\n\n\n<li>E mais!<\/li>\n<\/ul>\n\n\n\n<p>Esse n\u00edvel de personaliza\u00e7\u00e3o garante que voc\u00ea esteja analisando os dados mais relevantes para suas necessidades.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a1440&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a1440\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-analysis-customization.png\" alt=\"Ferramentas de an\u00e1lise de sentimento: personalize seus resultados.\" class=\"wp-image-170610\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-analysis-customization.png 883w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-analysis-customization-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-analysis-customization-300x170.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-analysis-customization-248x140.png 248w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de an\u00e1lise de sentimento: personalize seus resultados.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>Etapa 2: Verifique o detalhamento do sentimento<\/strong><\/h3>\n\n\n\n<p>Depois de coletar os dados, a pr\u00f3xima etapa \u00e9 analisar o detalhamento do sentimento. Trata-se simplesmente de criar uma representa\u00e7\u00e3o visual do sentimento positivo, do sentimento negativo e dos mentions neutros.<\/p>\n\n\n\n<p>Voc\u00ea pode analisar o sentimento de duas maneiras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vis\u00e3o geral do manual<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Basta verificar o gr\u00e1fico de sentimentos para comparar o feedback positivo e negativo ao longo do tempo. <\/p>\n\n\n\n<p>Voc\u00ea o encontrar\u00e1 no painel do Brand24 ap\u00f3s alternar a op\u00e7\u00e3o <strong>\"Mentions e alcance\" <\/strong>gr\u00e1fico para <strong>\"Sentimento\".<\/strong><\/p>\n\n\n\n<p>Essas duas linhas representam sentimentos diferentes. Verde \u00e9 para mentions positivos e vermelho \u00e9 para os negativos.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode clicar em um dia espec\u00edfico para verificar o n\u00famero exato de mentions positivos e negativos.<\/p>\n\n\n\n<p>Ela \u00e9 valiosa se voc\u00ea quiser monitorar as tend\u00eancias de sentimento e analis\u00e1-las ao longo do tempo.<\/p>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia da GoPro Hero 13:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a1768&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a1768\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"322\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-chart-brand24.png\" alt=\"Software de an\u00e1lise de sentimento: gr\u00e1fico de sentimento do Brand24\" class=\"wp-image-170611\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-chart-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-chart-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-chart-brand24-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-chart-brand24-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Software de an\u00e1lise de sentimento: gr\u00e1fico de sentimento do Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desagrega\u00e7\u00e3o do sentimento<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Use a an\u00e1lise do Brand24 para ver o detalhamento do sentimento. Voc\u00ea pode encontr\u00e1-la na se\u00e7\u00e3o <strong>Painel de controle do Brand24 &gt; An\u00e1lise &gt; Detalhamento de sentimentos<\/strong>.<\/p>\n\n\n\n<p>Voc\u00ea pode verificar cada porcentagem de sentimento clicando nela.<\/p>\n\n\n\n<p>Veja o que parece para<strong> GoPro Hero 13<\/strong> (nos \u00faltimos 30 dias):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mentions positivos: 324 (29%)<\/strong><\/li>\n\n\n\n<li><strong>mentions negativos: 7 (1%)<\/strong><\/li>\n\n\n\n<li><strong>mentions neutros: 773 (70%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bom trabalho com seu mais recente produto, GoPro!<\/p>\n\n\n\n<p>Mas o que acontece com tantos mentions neutros? Uma porcentagem significativa (70%) dos mentions \u00e9 neutra. Por qu\u00ea?<\/p>\n\n\n\n<p>A maioria das postagens \u00e9 simplesmente informativa - elas discutem as especifica\u00e7\u00f5es t\u00e9cnicas ou os pre\u00e7os sem nenhuma emo\u00e7\u00e3o espec\u00edfica por tr\u00e1s delas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a1a99&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a1a99\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-breakdown-brand24.png\" alt=\"Software de an\u00e1lise de sentimento: gr\u00e1fico de detalhamento do Brand24\" class=\"wp-image-170612\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-breakdown-brand24.png 659w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-breakdown-brand24-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-breakdown-brand24-300x228.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-sentiment-breakdown-brand24-210x159.png 210w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Software de an\u00e1lise de sentimento: gr\u00e1fico de detalhamento do Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Realizar essa etapa da an\u00e1lise de sentimentos ajuda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar tend\u00eancias gerais de sentimento<\/li>\n\n\n\n<li>Entenda os picos de sentimento negativo<\/li>\n\n\n\n<li>Determinar onde o sentimento positivo \u00e9 mais forte<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>Etapa 3: Descubra as emo\u00e7\u00f5es exatas<\/strong><\/h3>\n\n\n\n<p>O colapso do sentimento \u00e9 apenas a ponta do iceberg.<\/p>\n\n\n\n<p>Para aprofundar a an\u00e1lise, ferramentas como o Brand24 podem ajudar a descobrir as emo\u00e7\u00f5es exatas que os clientes associam a um produto.<\/p>\n\n\n\n<p><strong>No Brand24, voc\u00ea pode detectar emo\u00e7\u00f5es como:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Admira\u00e7\u00e3o<\/li>\n\n\n\n<li>Raiva<\/li>\n\n\n\n<li>Nojo<\/li>\n\n\n\n<li>Medo<\/li>\n\n\n\n<li>Alegria<\/li>\n\n\n\n<li>Neutro<\/li>\n\n\n\n<li>Tristeza<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 uma gama bastante ampla que permite que voc\u00ea entenda ainda melhor o sentimento do seu p\u00fablico e aprimore sua pesquisa de mercado.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Saiba como as pessoas se sentem a seu respeito!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=298\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>A ferramenta analisa os dados e os apresenta de duas maneiras:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>As emo\u00e7\u00f5es<\/strong> <strong>gr\u00e1fico de a\u00e7\u00f5es<\/strong>: Ele permite que voc\u00ea veja quais emo\u00e7\u00f5es dominam as discuss\u00f5es<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a1f72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a1f72\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-breakdown-brand24.png\" alt=\"An\u00e1lise de sentimentos muito precisa: Detalhamento das emo\u00e7\u00f5es no Brand24, uma ferramenta alimentada por IA\" class=\"wp-image-170614\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-breakdown-brand24.png 802w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-breakdown-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-breakdown-brand24-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-breakdown-brand24-248x155.png 248w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento muito precisa: Detalhamento das emo\u00e7\u00f5es no Brand24.<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>O gr\u00e1fico de emo\u00e7\u00f5es ao longo do tempo<\/strong>: Permite que voc\u00ea acompanhe as mudan\u00e7as emocionais durante uma campanha ou lan\u00e7amento de produto.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a221e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a221e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-over-time.png\" alt=\"An\u00e1lise de sentimentos muito precisa: Emo\u00e7\u00f5es ao longo do tempo no Brand24, uma ferramenta alimentada por IA\" class=\"wp-image-170615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-over-time.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-over-time-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-over-time-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emotions-over-time-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento muito precisa: Emo\u00e7\u00f5es ao longo do tempo no Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Para a GoPro Hero 13, emo\u00e7\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Admira\u00e7\u00e3o e alegria <\/strong>foram predominantes, refletindo o entusiasmo com a qualidade de v\u00eddeo e a facilidade de uso da GoPro.<\/li>\n\n\n\n<li><strong>Raiva ou tristeza<\/strong> ocasionalmente apareciam, principalmente devido a problemas como dura\u00e7\u00e3o da bateria ou falhas t\u00e9cnicas.<\/li>\n<\/ul>\n\n\n\n<p>Portanto, se a GoPro quiser aprimorar a Hero 13, ela poder\u00e1 se concentrar na bateria.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">O monitoramento das tend\u00eancias de emo\u00e7\u00e3o pode lhe dar insights sobre o cliente que levam a <strong>melhorias de produtos com foco nas necessidades dos clientes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>Etapa 4: Verifique os emojis<\/strong><\/h3>\n\n\n\n<p>Os emojis s\u00e3o mais do que apenas \u00edcones coloridos e um retoque divertido.<\/p>\n\n\n\n<p>Eles s\u00e3o indicadores poderosos do sentimento do cliente.<\/p>\n\n\n\n<p>A an\u00e1lise de emojis lhe d\u00e1 um r\u00e1pido instant\u00e2neo visual de como os clientes se sentem em rela\u00e7\u00e3o ao seu produto. Como?<\/p>\n\n\n\n<p><strong>As pessoas usam emojis para expressar suas emo\u00e7\u00f5es<\/strong>. Usar\u00edamos um emoji diferente ao falar sobre algo que nos deixa tristes e completamente oposto ao mentioning sobre algo que nos deixa felizes.<\/p>\n\n\n\n<p>Para a GoPro Hero 13, os emojis comumente usados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 (sucesso ou aprova\u00e7\u00e3o)<\/li>\n\n\n\n<li>\ud83e\udd19 (aprova\u00e7\u00e3o casual, divers\u00e3o)<\/li>\n\n\n\n<li>\ud83d\udc96 (amor ou aprecia\u00e7\u00e3o)<\/li>\n<\/ul>\n\n\n\n<p>N\u00e3o h\u00e1 emojis negativos como \ud83d\ude21 (raiva) ou \ud83d\ude22 (tristeza).<\/p>\n\n\n\n<p>O que isso pode significar?<\/p>\n\n\n\n<p>O sentimento associado \u00e0 GoPro \u00e9, em sua maior parte, positivo e coincide com a an\u00e1lise do sentimento geral.<\/p>\n\n\n\n<p>Ent\u00e3o, por que se preocupar com a an\u00e1lise de emojis?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Os emojis simplificam a compreens\u00e3o do feedback do cliente e complementam a an\u00e1lise de dados de texto.<\/p>\n\n\n\n<p><strong>Dica profissional: <\/strong>Eles tamb\u00e9m podem ser uma \u00f3tima maneira de se comunicar com seu p\u00fablico.<\/p>\n\n\n\n<p>Talvez, ao fazer a an\u00e1lise, voc\u00ea descubra que sua comunidade usa algo muito espec\u00edfico - voc\u00ea poderia incluir esse emoji em sua mensagem.<\/p>\n\n\n\n<p>A an\u00e1lise de emojis pode parecer pequena, mas \u00e9 uma maneira divertida de se aprofundar no feedback do cliente.<\/p>\n\n\n\n<p>Experimente!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a263a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a263a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis.png\" alt=\"Solu\u00e7\u00e3o de an\u00e1lise de sentimento: An\u00e1lise de AI Emoji por Brand24\" class=\"wp-image-170616\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-analysis-248x116.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Solu\u00e7\u00e3o de an\u00e1lise de sentimento: An\u00e1lise de AI Emoji por Brand24.<\/figcaption><\/figure>\n\n\n\n<p><strong>Fato curioso: <\/strong>Os emojis na an\u00e1lise do Brand24 s\u00e3o clic\u00e1veis! Voc\u00ea pode clicar neles para encontrar todos os mentions que os incluem em um s\u00f3 lugar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a2904&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a2904\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-example.png\" alt=\"Exemplo de an\u00e1lise de emoji do Brand24, uma ferramenta com tecnologia de IA\" class=\"wp-image-170617\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-example.png 527w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-example-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-example-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-emoji-example-168x159.png 168w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de an\u00e1lise de emoji.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>Etapa 5: Mergulhe nos t\u00f3picos<\/strong><\/h3>\n\n\n\n<p>O contexto \u00e9 muito importante se quisermos analisar o sentimento do produto.&nbsp;<\/p>\n\n\n\n<p>Voc\u00ea deve conhecer o sentimento de seus clientes e o que \u00e9 importante para eles para entender completamente o que est\u00e1 por tr\u00e1s do sentimento.<\/p>\n\n\n\n<p>Ent\u00e3o, como fa\u00e7o isso?<\/p>\n\n\n\n<p>Um software de an\u00e1lise de sentimentos como o Brand24 \u00e9 a resposta.<\/p>\n\n\n\n<p>Ir para o <strong><a href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de t\u00f3picos<\/a><\/strong> tab. \u00c9 uma ferramenta que analisa seus mentions e os categoriza nos t\u00f3picos mais importantes.<\/p>\n\n\n\n<p>H\u00e1 tamb\u00e9m uma an\u00e1lise de sentimento para um t\u00f3pico espec\u00edfico.<\/p>\n\n\n\n<p>Ent\u00e3o, vamos dar uma olhada mais de perto na an\u00e1lise do t\u00f3pico da GoPro.<\/p>\n\n\n\n<p>Para obter os resultados de um produto espec\u00edfico, a GoPro Hero 13, adicionei um filtro:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a2c41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a2c41\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-filters-brand24.png\" alt=\"Op\u00e7\u00f5es de filtragem na an\u00e1lise de t\u00f3picos de IA por Brand24\" class=\"wp-image-170618\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-filters-brand24.png 553w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-filters-brand24-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-filters-brand24-300x271.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-filters-brand24-176x159.png 176w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Op\u00e7\u00f5es de filtragem na an\u00e1lise de t\u00f3picos de IA por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Estes s\u00e3o os resultados que obtive:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a2eb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a2eb5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"383\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topics-analysis.png\" alt=\"An\u00e1lise de t\u00f3picos de IA para GoPro Hero 13 por Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-170619\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topics-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topics-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topics-analysis-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topics-analysis-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de t\u00f3picos de IA para a GoPro Hero 13.<\/figcaption><\/figure>\n\n\n\n<p>Vamos dar uma olhada na mais importante - \"<strong>Equipamento de c\u00e2mera de a\u00e7\u00e3o<\/strong>\u201c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantas vezes o t\u00f3pico foi mentioned? <strong>428<\/strong><\/li>\n\n\n\n<li>A quantas pessoas o t\u00f3pico chegou? <strong>3.9M<\/strong><\/li>\n\n\n\n<li>Qual \u00e9 a import\u00e2ncia dele em compara\u00e7\u00e3o com outros t\u00f3picos? <strong>84.1%<\/strong><\/li>\n\n\n\n<li>Qual \u00e9 o sentimento desse t\u00f3pico? <strong>39% positivo, 60% neutro, 1% negativo<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bom trabalho, GoPro!<\/p>\n\n\n\n<p>Quer saber ainda mais? Vamos ver o que \"mais estat\u00edsticas\" oferecem!<\/p>\n\n\n\n<p>Isso o levar\u00e1 a uma nova guia de an\u00e1lise completa sobre o t\u00f3pico espec\u00edfico que voc\u00ea selecionou:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a31b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a31b9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topic-analysis-stats.png\" alt=\"Estat\u00edsticas detalhadas sobre um t\u00f3pico espec\u00edfico da AI Topic Analysis no Brand2\" class=\"wp-image-170620\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topic-analysis-stats.png 718w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topic-analysis-stats-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topic-analysis-stats-300x209.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-topic-analysis-stats-228x159.png 228w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estat\u00edsticas detalhadas sobre um t\u00f3pico espec\u00edfico da AI Topic Analysis no Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>Etapa 6: Acompanhe o sentimento ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>O sentimento \u00e9 din\u00e2mico!<\/p>\n\n\n\n<p>Ele muda rapidamente devido a publica\u00e7\u00f5es de m\u00eddia social que continuam aparecendo, novas avalia\u00e7\u00f5es virais ou crises inesperadas de pre\u00e7os.<\/p>\n\n\n\n<p>Portanto, \u00e9 muito importante <strong>monitore regularmente o sentimento em rela\u00e7\u00e3o ao seu produto<\/strong>.<\/p>\n\n\n\n<p>Sugiro que voc\u00ea fa\u00e7a isso pelo menos<strong> uma vez por m\u00eas<\/strong>. No entanto, a frequ\u00eancia varia, e voc\u00ea precisa ajust\u00e1-la.<\/p>\n\n\n\n<p>Alguns dos motivos que aumentar\u00e3o a frequ\u00eancia ideal da an\u00e1lise de sentimentos s\u00e3o<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O volume de mentions que voc\u00ea recebe<\/li>\n\n\n\n<li>Lan\u00e7amentos de novos produtos<\/li>\n\n\n\n<li>Novas atualiza\u00e7\u00f5es em seu produto<\/li>\n\n\n\n<li>Grandes vendas<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\" title=\"\">Crise de rela\u00e7\u00f5es p\u00fablicas<\/a><\/li>\n<\/ul>\n\n\n\n<p>Eu gosto de usar o \"<strong>Comparar per\u00edodos<\/strong>\" para essa finalidade. Ele resume brevemente as altera\u00e7\u00f5es entre per\u00edodos de tempo espec\u00edficos.<\/p>\n\n\n\n<p>D\u00ea uma olhada nesta an\u00e1lise da GoPro:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d42a34f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d42a34f8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-compare-periods.png\" alt=\"Use ferramentas de an\u00e1lise de sentimento para monitorar e comparar o sentimento de seus produtos. \" class=\"wp-image-170621\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-compare-periods.png 837w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-compare-periods-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-compare-periods-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/product-sentiment-analysis-compare-periods-248x148.png 248w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use ferramentas de an\u00e1lise de sentimento para monitorar e comparar o sentimento de seus produtos.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea o encontrar\u00e1 no painel do Brand24 &gt; Comparison &gt; Compare Periods (Compara\u00e7\u00e3o &gt; Comparar per\u00edodos).<\/p>\n\n\n\n<p><strong>Por que voc\u00ea deve monitorar constantemente o sentimento de um produto?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifique os picos de sentimento negativo e aja rapidamente.<\/li>\n\n\n\n<li>Medir o impacto de lan\u00e7amentos de produtos ou campanhas.<\/li>\n\n\n\n<li>Monitorar mudan\u00e7as gerais em <a href=\"https:\/\/brand24.com\/blog\/pt\/sentimento-de-marca\/\" title=\"sentimento de marca\">sentimento de marca<\/a>.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize uma an\u00e1lise do sentimento do produto!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=298\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise do sentimento do produto pode trazer muitos insights valiosos. Ela permite que voc\u00ea determine se est\u00e1 indo na dire\u00e7\u00e3o certa com seus aprimoramentos.<\/p>\n\n\n\n<p>Al\u00e9m disso, ele identifica os problemas que os usu\u00e1rios t\u00eam com o seu produto.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o monitora como seu produto \u00e9 percebido? Voc\u00ea perde a oportunidade de ser melhor.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O monitoramento do sentimento do produto ajuda a <strong>encontrar pontos fracos, detectar poss\u00edveis crises com anteced\u00eancia e proteger sua empresa <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-do-produto\/\" title=\"reputa\u00e7\u00e3o do produto\">reputa\u00e7\u00e3o do produto<\/a>.<\/strong><\/li>\n\n\n\n<li>Se voc\u00ea tiver muitos mentions - <strong>a an\u00e1lise manual de sentimentos \u00e9 quase imposs\u00edvel<\/strong> (e definitivamente ineficiente).<\/li>\n\n\n\n<li>Uso <strong>Ferramentas de an\u00e1lise de sentimento de IA, como o Brand24<\/strong>. Isso lhe dar\u00e1 uma vis\u00e3o completa de como as pessoas se sentem em rela\u00e7\u00e3o ao seu produto, sem complica\u00e7\u00f5es adicionais.<\/li>\n<\/ul>\n\n\n\n<p>Deseja aprimorar seus produtos? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=298\" title=\"Inicie a an\u00e1lise de sentimentos com a avalia\u00e7\u00e3o do Brand24 agora mesmo!\">Inicie a an\u00e1lise de sentimentos com a avalia\u00e7\u00e3o do Brand24 agora mesmo!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como realizar a an\u00e1lise de sentimento do produto. Aqui est\u00e1 um guia passo a passo com exemplos!<\/p>","protected":false},"author":82,"featured_media":170600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170597"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170597\/revisions"}],"predecessor-version":[{"id":179633,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170597\/revisions\/179633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170600"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}