{"id":170724,"date":"2024-12-23T20:40:41","date_gmt":"2024-12-23T19:40:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170724"},"modified":"2025-12-10T16:32:56","modified_gmt":"2025-12-10T15:32:56","slug":"metricas-de-palavras-chave","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/keyword-metrics\/","title":{"rendered":"9 m\u00e9tricas de palavras-chave para acompanhar e medir em 2026"},"content":{"rendered":"<p>Para ter sucesso de verdade, voc\u00ea precisa monitorar as m\u00e9tricas corretas de palavras-chave. Elas informam o que est\u00e1 funcionando, o que precisa ser melhorado e onde est\u00e1 o potencial inexplorado. Por exemplo, gra\u00e7as ao monitoramento das m\u00e9tricas de palavras-chave, voc\u00ea pode ver como a sua marca \u00e9 percebida ou selecionar palavras-chave que gerar\u00e3o tr\u00e1fego de alta qualidade para o seu site.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>M\u00e9tricas de palavras-chave<\/strong> s\u00e3o pontos de dados que mostram o desempenho e o valor de uma determinada palavra-chave. Elas avaliam v\u00e1rios aspectos, e \u00e9 por isso que s\u00e3o essenciais no marketing digital, especialmente na otimiza\u00e7\u00e3o para mecanismos de busca (SEO).<br><br>Gra\u00e7as \u00e0s m\u00e9tricas, voc\u00ea pode realizar pesquisas de palavras-chave, monitorar o desempenho das palavras-chave relacionadas \u00e0 sua marca, descobrir padr\u00f5es de comportamento do usu\u00e1rio e tomar decis\u00f5es mais inteligentes e orientadas por dados para aprimorar sua estrat\u00e9gia.<\/p>\n\n\n\n<p>Com in\u00fameras m\u00e9tricas de palavras-chave, reduzi a lista para <strong>9 MUST-TRACK<\/strong>!<\/p>\n\n\n\n<p>Vou mostr\u00e1-los a voc\u00ea usando diferentes tipos de palavras-chave. Voc\u00ea est\u00e1 pronto?<\/p>\n\n\n\n<p>Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-most-important\">As m\u00e9tricas de palavras-chave mais importantes a serem monitoradas:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-volume\">01 Volume de pesquisa<\/h3>\n\n\n\n<p><strong>Volume de pesquisa<\/strong> \u00e9 uma m\u00e9trica b\u00e1sica de SEO. Ela informa a frequ\u00eancia com que um termo \u00e9 pesquisado em um determinado per\u00edodo de tempo em um local espec\u00edfico.<\/p>\n\n\n\n<p>Ele revela em quais t\u00f3picos os usu\u00e1rios est\u00e3o interessados. Ao analisar o volume de pesquisa, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra palavras-chave relevantes para sua estrat\u00e9gia de conte\u00fado.<\/li>\n\n\n\n<li>Encontre palavras-chave alvo para atrair mais tr\u00e1fego para seu site e mais vendas em potencial.<\/li>\n\n\n\n<li>Identifique tend\u00eancias sazonais nas pesquisas e planeje suas campanhas com mais efici\u00eancia.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>Para verificar o volume de pesquisa, voc\u00ea pode usar estas ferramentas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semrush <\/strong>\u2013 fornece o n\u00famero m\u00e9dio mensal <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\" target=\"_blank\" rel=\"noopener\" title=\"\">volume de pesquisa<\/a> para uma palavra-chave analisada nos \u00faltimos 12 meses<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4157672&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4157672\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"394\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3.png\" alt=\"Semrush: Volume de pesquisa da palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA\" class=\"wp-image-170736\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-3-248x98.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush: Volume de pesquisa da palavra-chave \"t\u00eanis de corrida\" nos EUA<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahrefs<\/strong> - Como a Semrush, ele estima o n\u00famero m\u00e9dio mensal de pesquisas de uma palavra-chave nos \u00faltimos 12 meses<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d41579e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d41579e2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"289\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4.png\" alt=\"Ahrefs: Volume de pesquisa da palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA\" class=\"wp-image-170737\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-4-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs: Volume de pesquisa da palavra-chave \"t\u00eanis de corrida\" nos EUA<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Trends <\/strong>- n\u00e3o mostra n\u00fameros reais de volume de pesquisa, mas fornece uma escala relativa de 0 a 100, em que 0 significa nenhum interesse<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4157ca2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4157ca2\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"594\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2.png\" alt=\"Google Trends: Interesse na palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA nos \u00faltimos 30 dias\" class=\"wp-image-170735\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-2-248x147.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends: Interesse na palavra-chave \"t\u00eanis de corrida\" nos EUA nos \u00faltimos 30 dias<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Planejador de palavras-chave do Google <\/strong>- oferece insights detalhados sobre o volume de pesquisa de palavras-chave (op\u00e7\u00e3o para planejar campanhas de PPC)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Observa\u00e7\u00e3o:<\/strong> Essas ferramentas tamb\u00e9m fornecem o volume de pesquisa global para qualquer palavra-chave. \u00c9 a soma dos volumes de pesquisa mensal da palavra-chave em todos os pa\u00edses em seus bancos de dados.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Acompanhe as m\u00e9tricas de palavras-chave!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-volume-of-mentions\">02 O volume de mentions<\/h3>\n\n\n\n<p><strong>O volume de mentions<\/strong> mostra quantas vezes uma determinada palavra-chave aparece on-line, incluindo m\u00eddia social, f\u00f3runs, blogs e outros sites.<\/p>\n\n\n\n<p>Essa m\u00e9trica \u00e9 outra maneira de determinar a popularidade das palavras-chave.<\/p>\n\n\n\n<p>Um alto n\u00famero de mentions \u00e9 um sinal claro de que essa palavra-chave apresenta uma grande oportunidade - voc\u00ea deve considerar us\u00e1-la em seu conte\u00fado ou em suas campanhas.<\/p>\n\n\n\n<p>O rastreamento de mentions das palavras-chave relacionadas \u00e0 sua marca tamb\u00e9m fornece informa\u00e7\u00f5es valiosas sobre sua <a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reconhecimento da marca\">presen\u00e7a da marca<\/a>. Quanto mais mentions suas palavras-chave receberem, mais forte ser\u00e1 sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reconhecimento da marca\">reconhecimento da marca<\/a> \u00e9.<\/p>\n\n\n\n<p>Portanto, o volume de palavras-chave mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revela quais t\u00f3picos est\u00e3o chamando a aten\u00e7\u00e3o das pessoas<\/li>\n\n\n\n<li>Fornece insights sobre a repercuss\u00e3o de sua marca ou conte\u00fado<\/li>\n\n\n\n<li>Ajuda a identificar oportunidades de intera\u00e7\u00e3o com seu p\u00fablico<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>A \u00fanica maneira de medir efetivamente o volume de mentions \u00e9 usando <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-palavras-chave\/\" target=\"_blank\" rel=\"noopener\" title=\"10 ferramentas de monitoramento de palavras-chave para aumentar sua presen\u00e7a nos mecanismos de pesquisa\">ferramentas de monitoramento de palavras-chave<\/a> como <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>.<\/p>\n\n\n\n<p>Depois de criar um projeto com uma determinada palavra-chave, o Brand24 rastreia quando e onde ele \u00e9 mentioned.<\/p>\n\n\n\n<p>Essa ferramenta mostra o conte\u00fado exato dos mentions que cont\u00eam sua palavra-chave:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4158255&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4158255\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"212\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics.png\" alt=\"&quot;T\u00eanis de corrida&quot; mention detectado pelo Brand24, a melhor ferramenta de monitoramento do mention\" class=\"wp-image-170733\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-300x64.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-248x53.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\"T\u00eanis de corrida\" mention detectado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>E com apenas um clique no bot\u00e3o \"visitar\", voc\u00ea ser\u00e1 levado diretamente \u00e0 fonte do mention:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d41584df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d41584df\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"417\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1.png\" alt=\"Fonte da palavra-chave acima mention fornecida pela Brand24, a melhor ferramenta de monitoramento de palavras-chave\" class=\"wp-image-170734\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-300x125.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-1-248x103.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fonte do mention acima<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m fornece um gr\u00e1fico que mostra o n\u00famero de mentions ao longo do tempo, facilitando a identifica\u00e7\u00e3o de tend\u00eancias. A linha azul representa os mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4158750&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4158750\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"267\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5.png\" alt=\"Brand24: Mentions da palavra-chave &quot;t\u00eanis de corrida&quot; - gr\u00e1fico de linhas\" class=\"wp-image-170740\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5.png 960w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-5-248x69.png 248w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Mentions da palavra-chave \"t\u00eanis de corrida\" - gr\u00e1fico de linhas<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o <strong>Detector de anomalias<\/strong> destaca picos repentinos em mentions e explica a causa deles:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d41589a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d41589a5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - impacto no AVE (Adidas Gazelle)\" class=\"wp-image-170742\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6.png 958w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-6-248x71.png 248w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Detector de anomalias - explica\u00e7\u00e3o de por que os mentions de \"t\u00eanis de corrida\" aumentaram<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Observa\u00e7\u00e3o:<\/strong> O Brand24 lhe d\u00e1 controle total sobre onde rastrear suas palavras-chave. Voc\u00ea pode monitorar toda a Web ou restringir seu foco a uma \u00fanica plataforma, como o TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword-difficulty\">03 Dificuldade de palavras-chave<\/h3>\n\n\n\n<p><strong>Dificuldade da palavra-chave (KD)<\/strong> \u00e9 uma m\u00e9trica que mostra o desafio de se classificar na primeira p\u00e1gina dos resultados de pesquisa do Google para uma palavra-chave espec\u00edfica.<\/p>\n\n\n\n<p>Quanto maior a pontua\u00e7\u00e3o de dificuldade, mais dif\u00edcil ser\u00e1.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 medi\u00e7\u00e3o, voc\u00ea pode, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concentre-se em palavras-chave com menor dificuldade para obter resultados mais r\u00e1pidos<\/li>\n\n\n\n<li>Evite perder tempo e dinheiro com palavras-chave muito competitivas<\/li>\n\n\n\n<li>Criar uma estrat\u00e9gia de SEO perfeita<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>As ferramentas de SEO, como a Semrush e a Ahrefs, fornecem essa m\u00e9trica.<\/p>\n\n\n\n<p>Em <strong>Semrush<\/strong>a dificuldade da palavra-chave \u00e9 expressa como uma porcentagem, em que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0-14% - muito f\u00e1cil<\/li>\n\n\n\n<li>15-29% - f\u00e1cil<\/li>\n\n\n\n<li>30-49% - poss\u00edvel<\/li>\n\n\n\n<li>50-69% - dif\u00edcil<\/li>\n\n\n\n<li>70-84% - dif\u00edcil<\/li>\n\n\n\n<li>85-100% - muito duro<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4158d3b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4158d3b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"394\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7.png\" alt=\"Semrush: KD da palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA\" class=\"wp-image-170744\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-300x118.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-7-248x98.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush: KD da palavra-chave \"t\u00eanis de corrida\" nos EUA<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode colocar o dom\u00ednio do seu site e obter\u00e1 um<strong> dificuldade de palavras-chave pessoais (PKD)<\/strong> com base na autoridade de seu site:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4158fa6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4158fa6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"411\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8.png\" alt=\"Semrush: PKD da palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA para o dom\u00ednio runnersworld.com\" class=\"wp-image-170745\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-300x123.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-8-248x102.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush: PKD da palavra-chave \"t\u00eanis de corrida\" nos EUA para o dom\u00ednio runnersworld.com<\/figcaption><\/figure>\n\n\n\n<p>Enquanto isso, em <strong>Ahrefs,<\/strong> A dificuldade da palavra-chave \u00e9 expressa em uma escala de 0 a 100, em que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0-10 \u00e9 f\u00e1cil (&lt;10 dom\u00ednios)<\/li>\n\n\n\n<li>11-30 \u00e9 m\u00e9dio (11-36 dom\u00ednios)<\/li>\n\n\n\n<li>31-70 \u00e9 dif\u00edcil (37-200 dom\u00ednios)<\/li>\n\n\n\n<li>71-100 \u00e9 muito dif\u00edcil (mais de 200 dom\u00ednios)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Observa\u00e7\u00e3o: <\/strong>A escala n\u00e3o \u00e9 linear. Cada valor corresponde ao n\u00famero estimado de dom\u00ednios de refer\u00eancia (RDs) que uma p\u00e1gina precisa para aparecer na primeira p\u00e1gina dos resultados de pesquisa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415929d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415929d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"289\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9.png\" alt=\"Ahrefs: KD da palavra-chave &quot;t\u00eanis de corrida&quot; nos EUA\" class=\"wp-image-170746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-9-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs: KD da palavra-chave \"t\u00eanis de corrida\" nos EUA<\/figcaption><\/figure>\n\n\n\n<p><strong>Aqui est\u00e1 uma compara\u00e7\u00e3o das pontua\u00e7\u00f5es de dificuldade de palavras-chave para \"t\u00eanis de corrida\" das ferramentas mentioned acima:<\/strong><\/p>\n\n\n\n<p>Na Semrush, o KD para essa palavra-chave \u00e9 68% (dif\u00edcil), indicando que voc\u00ea precisaria de cerca de 85 dom\u00ednios de refer\u00eancia para competir efetivamente com outros. No entanto, o PKD do dom\u00ednio runnersworld.com \u00e9 muito menor (34%).<\/p>\n\n\n\n<p>No Ahrefs, o KD \u00e9 72 (super dif\u00edcil), o que significa que voc\u00ea precisaria de 224 dom\u00ednios de refer\u00eancia para aparecer na primeira p\u00e1gina dos resultados de pesquisa.<\/p>\n\n\n\n<p>&nbsp;Conclus\u00e3o? \"T\u00eanis de corrida\" \u00e9 uma palavra-chave altamente competitiva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"total-reach\">04 Alcance total<\/h3>\n\n\n\n<p>Essa m\u00e9trica est\u00e1 diretamente ligada ao volume de mentions. Ela lhe d\u00e1 uma vis\u00e3o de quantas pessoas viram o conte\u00fado em que uma palavra-chave espec\u00edfica \u00e9 mentioned.<\/p>\n\n\n\n<p>O alcance total \u00e9 a soma de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alcance da m\u00eddia social<\/a> - o n\u00famero de usu\u00e1rios exclusivos de m\u00eddia social que viram o conte\u00fado mentioning de uma determinada palavra-chave.<\/li>\n\n\n\n<li><strong>Alcance de m\u00eddia n\u00e3o social<\/strong> - o n\u00famero de pessoas expostas aos mentions em plataformas fora da m\u00eddia social, como blogs, f\u00f3runs ou sites de not\u00edcias.<\/li>\n<\/ul>\n\n\n\n<p>Ao medir o alcance, voc\u00ea pode avaliar o <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade on-line\">visibilidade on-line<\/a> de sua marca, campanhas ou outras palavras-chave.<\/p>\n\n\n\n<p>Ele ajuda a avaliar a efic\u00e1cia com que seu conte\u00fado est\u00e1 atingindo o p\u00fablico-alvo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>A \u00fanica maneira de medir o alcance de uma palavra-chave \u00e9 usar ferramentas de terceiros.<\/p>\n\n\n\n<p>O Brand24 rastreia o alcance da palavra-chave em tempo real, mostrando o alcance da m\u00eddia social e n\u00e3o social:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d41596dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d41596dd\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22.png\" alt=\"Brand24: alcance semanal da &quot;Adidas \" class=\"wp-image-170768\" style=\"width:477px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22.png 477w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-300x346.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-22-138x159.png 138w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: alcance semanal da \"Adidas <\/figcaption><\/figure>\n\n\n\n<p>Por exemplo, o alcance total da palavra-chave \"Adidas\" na \u00faltima semana \u00e9 <strong>140 MILH\u00d5ES<\/strong> <strong>(!)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>137 MILH\u00d5ES \u00e9 o alcance da m\u00eddia social<\/li>\n\n\n\n<li>2,6 MILH\u00d5ES \u00e9 o alcance fora das m\u00eddias sociais<\/li>\n<\/ul>\n\n\n\n<p>O Brand24 tamb\u00e9m mostra como o alcance total muda ao longo do tempo (linha verde) e explica o que causou o aumento:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d41599a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d41599a5\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"276\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11.png\" alt=\"Alcance total de &quot;Adidas&quot; fornecido pela Brand24, a melhor ferramenta para rastrear m\u00e9tricas de palavras-chave\" class=\"wp-image-170750\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11.png 958w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-11-248x71.png 248w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Alcance total de \"Adidas\" nos \u00faltimos 30 dias - gr\u00e1fico de linhas<br><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d4159bf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d4159bf7\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"135\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12.png\" alt=\"O Detector de Anomalias de IA explica por que o alcance da Adidas aumentou em 19 de dezembro\" class=\"wp-image-170751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12.png 561w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-12-248x60.png 248w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Anomaly Detector - explica\u00e7\u00e3o de por que o alcance da \"Adidas\" aumentou em 19 de dezembro<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Observa\u00e7\u00e3o:<\/strong> Voc\u00ea pode filtrar a palavra-chave mentions por fonte e, assim, obter\u00e1 o alcance apenas em uma determinada fonte.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Descubra as palavras-chave que geraram o maior alcance!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-intent\">05 Inten\u00e7\u00e3o de pesquisa<\/h3>\n\n\n\n<p>A inten\u00e7\u00e3o de pesquisa explica por que as pessoas pesquisam algo; \u00e9 o objetivo por tr\u00e1s da consulta.<\/p>\n\n\n\n<p>As inten\u00e7\u00f5es podem ser divididas em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informativo<\/strong> - os usu\u00e1rios est\u00e3o procurando informa\u00e7\u00f5es ou respostas para perguntas\n<ul class=\"wp-block-list\">\n<li>Essa inten\u00e7\u00e3o \u00e9 frequentemente indicada por palavras-chave como \"como fazer...\", \"o que \u00e9...\"<\/li>\n\n\n\n<li>exemplos: \"como come\u00e7ar a correr\", \"para que serve correr\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Navega\u00e7\u00e3o<\/strong> - os usu\u00e1rios pretendem encontrar um site ou uma p\u00e1gina espec\u00edfica\n<ul class=\"wp-block-list\">\n<li>palavras-chave como nomes de marcas geralmente indicam essa inten\u00e7\u00e3o<\/li>\n\n\n\n<li>Exemplos: \"Adidas\", \"Nike\"<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Comercial<\/strong> - os usu\u00e1rios est\u00e3o pesquisando produtos ou servi\u00e7os antes de tomar uma decis\u00e3o de compra\n<ul class=\"wp-block-list\">\n<li>Essa inten\u00e7\u00e3o \u00e9 frequentemente indicada por palavras-chave como \"revis\u00e3o\", \"melhor\", \"recomenda\u00e7\u00f5es\"<\/li>\n\n\n\n<li>exemplos: \u201crecomenda\u00e7\u00f5es de t\u00eanis de corrida 2026\u201d, \u201cmelhores t\u00eanis de corrida - an\u00e1lise\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Transacional<\/strong> - os usu\u00e1rios est\u00e3o prontos para realizar uma a\u00e7\u00e3o, como comprar ou assinar\n<ul class=\"wp-block-list\">\n<li>Essa inten\u00e7\u00e3o geralmente \u00e9 indicada por palavras-chave como \"comprar\", \"pedido\", \"desconto\"<\/li>\n\n\n\n<li>Exemplos: \"desconto em t\u00eanis de corrida\", \"t\u00eanis de corrida com o melhor pre\u00e7o\"<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea entende melhor a inten\u00e7\u00e3o de pesquisa de sua palavra-chave alvo!<\/p>\n\n\n\n<p>Isso o ajudar\u00e1 a criar conte\u00fado que atenda \u00e0s necessidades das pessoas e aumentar\u00e1 suas chances de obter uma classifica\u00e7\u00e3o mais alta nos resultados de pesquisa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>\u00c9 claro que voc\u00ea pode determinar a inten\u00e7\u00e3o da pesquisa analisando manualmente as p\u00e1ginas mais bem classificadas. Mas esse m\u00e9todo \u00e9 bastante ineficiente.<\/p>\n\n\n\n<p>A melhor maneira?<\/p>\n\n\n\n<p>Use ferramentas de pesquisa de palavras-chave como a Semrush.<\/p>\n\n\n\n<p>Tudo o que voc\u00ea precisa fazer \u00e9 inserir sua palavra-chave na ferramenta Vis\u00e3o geral de palavras-chave, e a inten\u00e7\u00e3o de pesquisa aparecer\u00e1 junto com outras m\u00e9tricas de SEO.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415a1ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415a1ff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"363\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13.png\" alt=\"Semrush: Inten\u00e7\u00e3o de pesquisa da palavra-chave &quot;como come\u00e7ar a correr&quot;\" class=\"wp-image-170753\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-300x109.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-13-248x90.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush: Inten\u00e7\u00e3o de pesquisa da palavra-chave \"como come\u00e7ar a correr\"<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention-intent\">06 Mention inten\u00e7\u00e3o<\/h3>\n\n\n\n<p>Essa m\u00e9trica \u00e9 muito semelhante \u00e0 inten\u00e7\u00e3o de pesquisa.<\/p>\n\n\n\n<p>A inten\u00e7\u00e3o Mention identifica o motivo que leva as pessoas a mentioningir uma palavra-chave espec\u00edfica. Ela pode ser divertida, informativa, promocional, emocional etc.<\/p>\n\n\n\n<p>Gra\u00e7as a essa m\u00e9trica, voc\u00ea pode rapidamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra que tipo de conte\u00fado atrai o maior p\u00fablico e gera mais intera\u00e7\u00f5es e, em seguida, crie o conte\u00fado que mais repercute<\/li>\n\n\n\n<li>Identifique oportunidades para preencher lacunas nas discuss\u00f5es atuais, criando conte\u00fado que apresente algo inovador e fresco<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>Para descobrir a inten\u00e7\u00e3o dos mentions, use um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de escuta social\">ferramenta de monitoramento de m\u00eddia<\/a> como o Brand24.<\/p>\n\n\n\n<p>Ele analisa o contexto dos mentions e os categoriza com base na inten\u00e7\u00e3o:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415a536&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415a536\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"553\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14.png\" alt=\"Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por contagem de mentions da &quot;Adidas \" class=\"wp-image-170754\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14.png 645w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-300x257.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-14-185x159.png 185w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por contagem de mentions da \"Adidas <\/figcaption><\/figure>\n\n\n\n<p>Essa ferramenta tamb\u00e9m identifica quais inten\u00e7\u00f5es atingem mais seu p\u00fablico-alvo e quais alcan\u00e7am o maior engajamento:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415a7b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415a7b2\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"525\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15.png\" alt=\"Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por alcance da &quot;Adidas\" class=\"wp-image-170755\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15.png 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-300x248.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-15-192x159.png 192w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por alcance da \"Adidas<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415aa0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415aa0c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-1140x532.png\" alt=\"Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por intera\u00e7\u00f5es da &quot;Adidas\" class=\"wp-image-170756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-1140x532.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-16.png 1152w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de inten\u00e7\u00f5es - inten\u00e7\u00f5es por intera\u00e7\u00f5es da \"Adidas<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Verifique a inten\u00e7\u00e3o de seus mentions!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\">07 Sentimento<\/h3>\n\n\n\n<p><strong>Sentimento<\/strong> literalmente diz como as pessoas se sentem em rela\u00e7\u00e3o a um t\u00f3pico, produto ou marca espec\u00edfica - se suas opini\u00f5es s\u00e3o positivas, negativas ou neutras.<\/p>\n\n\n\n<p>\u00c9 uma m\u00e9trica cr\u00edtica de palavras-chave!<\/p>\n\n\n\n<p>Dependendo do tipo de palavra-chave, <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> lhe proporciona muitos benef\u00edcios diferentes!<\/p>\n\n\n\n<p>Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtenha uma melhor compreens\u00e3o de como os clientes percebem sua marca ou produto.<\/li>\n\n\n\n<li>Identificar \u00e1reas que precisam ser aprimoradas.<\/li>\n\n\n\n<li>Monitore seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reputa\u00e7\u00e3o da marca\">reputa\u00e7\u00e3o da marca<\/a> em tempo real e responder prontamente ao feedback.<\/li>\n\n\n\n<li>Veja rapidamente se uma determinada palavra-chave \u00e9 usada em um contexto positivo, negativo ou neutro.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>An\u00e1lise de sentimento<strong> <\/strong>deve ser feito usando <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de escuta social\">ferramentas de escuta social<\/a>como o Brand24.<\/p>\n\n\n\n<p>Ele analisa automaticamente os mentions on-line de qualquer palavra-chave e determina o sentimento deles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415aeff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415aeff\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"262\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17.png\" alt=\"Brand24: Sentimento da &quot;Adidas&quot; - gr\u00e1fico de linhas\" class=\"wp-image-170758\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-17-248x68.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Sentimento da \"Adidas\" - gr\u00e1fico de linhas<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m detecta qual fonte gera o sentimento mais negativo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415b190&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415b190\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - a principal fonte de negatividade em rela\u00e7\u00e3o \u00e0 &quot;Adidas&quot; (os mentions neutros s\u00e3o exclu\u00eddos)\" class=\"wp-image-170759\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18.png 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-18-248x148.png 248w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - a principal fonte de negatividade em rela\u00e7\u00e3o \u00e0 \"Adidas\" (os mentions neutros s\u00e3o exclu\u00eddos)<\/figcaption><\/figure>\n\n\n\n<p>Isso \u00e9 especialmente \u00fatil quando voc\u00ea rastreia palavras-chave relacionadas \u00e0 marca!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sgare-of-voice\">08 Compartilhamento de voz<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOV (Share of Voice)<\/a> informa quantas conversas uma determinada palavra-chave captura em compara\u00e7\u00e3o com os concorrentes.<\/p>\n\n\n\n<p>Por exemplo, se a palavra-chave \"Adidas\" tiver um SOV mais alto do que seu concorrente, a Nike, isso \u00e9 bom para a Adidas - significa que as pessoas t\u00eam mais probabilidade de falar sobre a Adidas e usar essa palavra-chave do que a Nike.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como medir?<\/strong><\/h4>\n\n\n\n<p>Voc\u00ea pode calcular o SOV dividindo o volume de mentions (ou alcance) de sua palavra-chave pelo n\u00famero total de mentions (ou alcance), que \u00e9 a soma dos mentions (ou alcance) de sua palavra-chave e da palavra-chave da concorr\u00eancia. Em seguida, multiplique por 100 para obter a porcentagem.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong>SOV = (n\u00famero de mentions ou alcance da sua palavra-chave \/ n\u00famero total de mentions ou alcance das palavras-chave) x 100<\/strong><\/p>\n\n\n\n<p>Mas vamos ser honestos - quem calcula o SOV manualmente hoje em dia? Definitivamente, n\u00e3o sou eu!<\/p>\n\n\n\n<p><strong>Com o Brand24, voc\u00ea pode pular o trabalho pesado.<\/strong><\/p>\n\n\n\n<p>Basta definir as palavras-chave para compara\u00e7\u00e3o; a ferramenta faz todo o trabalho para voc\u00ea.<\/p>\n\n\n\n<p>Ele fornece SOV total, SOV de m\u00eddia social e SOV de m\u00eddia n\u00e3o social para mentions e alcance de palavra-chave.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415b509&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415b509\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"379\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20.png\" alt=\"Brand24: SOV total - Adidas vs. Nike\" class=\"wp-image-170763\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-20-248x94.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: SOV total - Adidas vs. Nike<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, as pessoas est\u00e3o falando mais sobre a Nike do que sobre a Adidas!<\/p>\n\n\n\n<p>A Nike n\u00e3o apenas domina em termos de alcance (78%), mas tamb\u00e9m em termos de mentions (70%).<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Me\u00e7a o SOV de suas palavras-chave!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ave\">09 AVE<\/h3>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"AVE (Advertising Value Equivalent)\">AVE (Advertising Value Equivalent)<\/a>!<\/p>\n\n\n\n<p>Ele mostra quanto dinheiro voc\u00ea teria que gastar em an\u00fancios para gerar a mesma quantidade de exposi\u00e7\u00e3o org\u00e2nica que sua palavra-chave obteve.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>N\u00e3o \u00e9 f\u00e1cil calcular essa m\u00e9trica por conta pr\u00f3pria, e poucas ferramentas podem fazer isso.<\/p>\n\n\n\n<p>Uma dessas ferramentas \u00e9 o Brand24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415b9b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415b9b9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23.png\" alt=\"Brand24: AVE de uma semana para a palavra-chave &quot;Adidas&quot;\" class=\"wp-image-170770\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23.png 477w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-300x346.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-23-138x159.png 138w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: AVE semanal para a palavra-chave \"Adidas\"<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, ele mostra quanto dinheiro voc\u00ea economiza gra\u00e7as aos mentions em uma fonte espec\u00edfica!<\/p>\n\n\n\n<p>Ent\u00e3o, vamos verificar a palavra-chave \"Adidas Gazelle\", um dos modelos de t\u00eanis da Adidas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415bc34&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415bc34\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - impacto no AVE (Adidas Gazelle)\" class=\"wp-image-170765\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-21-245x159.png 245w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - impacto no AVE (Adidas Gazelle)<\/figcaption><\/figure>\n\n\n\n<p>Verifica-se que o AVE para a palavra-chave \"Adidas Gazelle\" nos \u00faltimos 30 dias \u00e9 quase<strong> 500 mil<\/strong>e mais <strong>51% desse valor \u00e9 gerado por X (Twitter)<\/strong>.<\/p>\n\n\n\n<p>O X (Twitter) ainda tem muito poder!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Qual \u00e9 o AVE de sua palavra-chave?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip-tools\">Dica: Ferramentas avan\u00e7adas podem analisar as m\u00e9tricas para voc\u00ea<\/h2>\n\n\n\n<p>Se voc\u00ea observar cuidadosamente as m\u00e9tricas que descrevi, provavelmente perceber\u00e1 que&nbsp;<strong>Medi-los s\u00f3 \u00e9 poss\u00edvel com as ferramentas certas<\/strong>.<\/p>\n\n\n\n<p>Ferramentas de IA como o Brand24 analisam palavras-chave com precis\u00e3o e fornecem insights acion\u00e1veis, economizando tempo e esfor\u00e7o.<\/p>\n\n\n\n<p>Voc\u00ea pode rastrear qualquer palavra-chave que desejar, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Palavras-chave relacionadas \u00e0 marca<\/strong>\n<ul class=\"wp-block-list\">\n<li>o nome de sua marca: Adidas, Coca-Cola, Audi<\/li>\n\n\n\n<li>nomes de produtos: Adidas Gazelle, Diet Coke, Audi Q8<\/li>\n\n\n\n<li>hashtags da campanha: #ImpossibleIsNothing, #ShareACoke, #WantAnR8<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Palavras-chave da concorr\u00eancia<\/strong>\n<ul class=\"wp-block-list\">\n<li>nomes de marcas concorrentes: Nike, Pepsi, BMW<\/li>\n\n\n\n<li>nomes de produtos da concorr\u00eancia: Nike Air Max, Pepsi MAX, BMW X5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Palavras-chave do setor<\/strong>\n<ul class=\"wp-block-list\">\n<li>t\u00eanis de corrida, refrigerantes, carros de luxo<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Palavras-chave sazonais<\/strong>\n<ul class=\"wp-block-list\">\n<li>termos espec\u00edficos de feriados e relacionados a eventos: Ofertas de t\u00eanis da Black Friday, Copa do Mundo da FIFA, Sal\u00e3o do Autom\u00f3vel de Genebra<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Palavras-chave de cauda longa<\/strong>\n<ul class=\"wp-block-list\">\n<li>melhores t\u00eanis de corrida para homens, alternativas saud\u00e1veis ao refrigerante, SUVs de luxo acess\u00edveis para fam\u00edlias<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>No Brand24's <strong>An\u00e1lise de m\u00e9tricas<\/strong> voc\u00ea encontrar\u00e1 os insights mais importantes, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>resumo<\/strong> da palavra-chave que voc\u00ea est\u00e1 monitorando<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415c303&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415c303\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"375\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - resumo do projeto com a palavra-chave &quot;Adidas\" class=\"wp-image-170774\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-24-248x145.png 248w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - resumo do projeto com a palavra-chave \"Adidas<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifica\u00e7\u00e3o das fontes mais eficientes em termos de alcance<\/strong> (muito \u00fatil para identificar onde voc\u00ea deve concentrar seus esfor\u00e7os)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415c5cf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415c5cf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25.png\" alt=\"Brand24: An\u00e1lise de m\u00e9tricas - a fonte mais eficiente em termos de alcance para &quot;Adidas&quot;\" class=\"wp-image-170775\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25.png 637w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-300x205.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-25-232x159.png 232w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de m\u00e9tricas - a fonte mais eficiente em termos de alcance para a \"Adidas\"<\/figcaption><\/figure>\n\n\n\n<p>Mas o que realmente muda o jogo \u00e9 o <a href=\"https:\/\/brand24.com\/blog\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca com IA\">Assistente de marca<\/a>!<\/p>\n\n\n\n<p>Voc\u00ea tem uma pergunta dif\u00edcil sobre sua palavra-chave? Ou precisa de ajuda com alguma tarefa?<\/p>\n\n\n\n<p>Esse assistente com tecnologia de IA sempre o ajudar\u00e1 - voc\u00ea s\u00f3 precisa pedir com jeitinho \ud83d\ude09<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70d415c867&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70d415c867\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26.png\" alt=\"Brand24: AI Brand Assistant - t\u00f3picos que as pessoas mentioning Adidas cobrem\" class=\"wp-image-170777\" style=\"width:790px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/keyword-metrics-26-198x159.png 198w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: AI Brand Assistant - t\u00f3picos que as pessoas mentioning Reebok cobrem<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Experimente o Brand Assistant e obtenha insights de IA!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>O rastreamento de m\u00e9tricas de palavras-chave \u00e9 uma parte essencial de qualquer estrat\u00e9gia de marketing orientada por dados!<\/p>\n\n\n\n<p>Vale a pena usar <strong>ferramentas que medem automaticamente as m\u00e9tricas corretas<\/strong>analis\u00e1-los e fornecer insights acion\u00e1veis que voc\u00ea pode usar imediatamente.<\/p>\n\n\n\n<p><strong>Ao monitorar as m\u00e9tricas de palavras-chave, voc\u00ea poder\u00e1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saiba mais sobre as necessidades, perguntas e interesses de seu p\u00fablico-alvo<\/li>\n\n\n\n<li>Entenda quais palavras-chave geram mais alcance e engajamento<\/li>\n\n\n\n<li>Descubra como sua marca \u00e9 percebida<\/li>\n\n\n\n<li>Saiba qual conte\u00fado posiciona melhor<\/li>\n\n\n\n<li>Encontre as palavras-chave certas para sua estrat\u00e9gia<\/li>\n\n\n\n<li>Ser capaz de reagir rapidamente \u00e0s mudan\u00e7as no mercado<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea j\u00e1 encontrou uma ferramenta que monitora as principais m\u00e9tricas de cada palavra-chave que deseja?<\/p>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=301\" target=\"_blank\" rel=\"noopener\" title=\"Confira o Brand24 durante sua avalia\u00e7\u00e3o gratuita de 14 dias\">Confira o Brand24 durante sua avalia\u00e7\u00e3o gratuita de 14 dias<\/a> - Descubra o n\u00famero de palavras-chave mentions, alcance, sentimento e muito mais!<\/p>","protected":false},"excerpt":{"rendered":"<p>Explore as m\u00e9tricas de palavras-chave OBRIGAT\u00d3RIAS. Entenda por que monitor\u00e1-las \u00e9 crucial para o seu sucesso.<\/p>","protected":false},"author":84,"featured_media":170726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-170724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170724"}],"version-history":[{"count":33,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170724\/revisions"}],"predecessor-version":[{"id":179384,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170724\/revisions\/179384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170726"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}