{"id":170845,"date":"2026-02-27T15:38:43","date_gmt":"2026-02-27T14:38:43","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170845"},"modified":"2026-02-27T15:38:44","modified_gmt":"2026-02-27T14:38:44","slug":"analise-de-sentimento-do-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-sentiment-analysis\/","title":{"rendered":"Instagram Sentiment Analysis: Guide with Examples [2026]"},"content":{"rendered":"<p>A an\u00e1lise de sentimento do Instagram mostra como as pessoas se sentem em rela\u00e7\u00e3o ao seu conte\u00fado, com base em suas publica\u00e7\u00f5es e coment\u00e1rios.<\/p>\n\n\n\n<p>Este artigo \u00e9 o seu guia pr\u00e1tico sobre o sentimento no Instagram com base em um exemplo real de marca.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O que \u00e9 a an\u00e1lise de sentimentos do Instagram?<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00c9 o processo de classificar os mentions do Instagram como positivos, negativos ou neutros com base em publica\u00e7\u00f5es, coment\u00e1rios, legendas e hashtags.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Quais dados ele analisa?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Publica\u00e7\u00f5es p\u00fablicas, coment\u00e1rios, mentions de marca e hashtags. DMs privadas n\u00e3o est\u00e3o inclu\u00eddas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Voc\u00ea pode verificar o sentimento na an\u00e1lise nativa do Instagram?<\/h4>\n                <p class=\"acf-key-takeaways__text\">N\u00e3o. O Instagram mostra m\u00e9tricas de engajamento, mas n\u00e3o o tom emocional. A an\u00e1lise de sentimento requer ferramentas externas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por que o sentimento \u00e9 importante?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ele ajuda voc\u00ea a entender a percep\u00e7\u00e3o do p\u00fablico, detectar riscos \u00e0 reputa\u00e7\u00e3o com anteced\u00eancia e medir como as campanhas afetam a imagem da marca.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O sentimento neutro \u00e9 ruim?<\/h4>\n                <p class=\"acf-key-takeaways__text\">N\u00e3o. A maioria dos mentions da marca \u00e9 neutra. Concentre-se nas altera\u00e7\u00f5es dos \u00edndices positivos e negativos ao longo do tempo.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Qual \u00e9 a precis\u00e3o da an\u00e1lise de sentimento da IA?<\/h4>\n                <p class=\"acf-key-takeaways__text\">\u00c9 altamente confi\u00e1vel para grandes conjuntos de dados, mas pode ter dificuldades com sarcasmo ou linguagem complexa.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Com que frequ\u00eancia voc\u00ea deve monitorar o sentimento?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Regularmente. Recomenda-se o rastreamento semanal e o monitoramento di\u00e1rio durante campanhas ou per\u00edodos sens\u00edveis.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 a an\u00e1lise de sentimentos do Instagram?<\/strong><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>An\u00e1lise de sentimento do Instagram<\/b> \u00e9 um processo de an\u00e1lise de dados do Instagram (publica\u00e7\u00f5es, coment\u00e1rios e legendas) para entender se o sentimento \u00e9 positivo, negativo ou neutro. A an\u00e1lise de sentimento do Instagram ajuda os profissionais de marketing a proteger a imagem da marca. Ela permite que eles entendam a percep\u00e7\u00e3o do p\u00fablico e descubram quais emo\u00e7\u00f5es o p\u00fablico-alvo sente em rela\u00e7\u00e3o \u00e0 sua marca.<\/p>\n\n\n\n<p>A an\u00e1lise de sentimento do Instagram envolve a determina\u00e7\u00e3o do sentimento por tr\u00e1s de publica\u00e7\u00f5es, coment\u00e1rios e outros conte\u00fados no Instagram.<\/p>\n\n\n\n<p>O objetivo \u00e9 descobrir se os usu\u00e1rios s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positivo<\/li>\n\n\n\n<li>Negativo<\/li>\n\n\n\n<li>Neutro<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize an\u00e1lises de sentimentos no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Vamos dar uma olhada em alguns mentions da Ryanair:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positivo mention:<\/strong> \"Apenas 5 de n\u00f3s em um voo de volta para casa ap\u00f3s #morocco, obrigado \u00e0 incr\u00edvel tripula\u00e7\u00e3o da Ryan Air, t\u00e3o divertida #flatless #lovelife #Ryanair #ryanaircrew.\"<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf250b4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf250b4f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention.png\" alt=\"Um mention da Ryanair com sentimento positivo detectado por Brand24\" class=\"wp-image-170846\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention.png 737w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-positive-mention-234x159.png 234w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um Ryanair mention com sentimento positivo.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negativo mention:<\/strong> \"OMG Ryanair quase caiu na Europa. #ryanair #europe #crashlanding\"<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf250ea3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf250ea3\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention.png\" alt=\"Um mention da Ryanair com sentimento negativo detectado pelo Brand24\" class=\"wp-image-170847\" style=\"width:525px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention.png 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-300x286.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-negative-mention-167x159.png 167w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um Ryanair mention com sentimento negativo.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neutro mention: <\/strong>\"Voc\u00ea j\u00e1 imaginou como \u00e9 estar dentro da cabine de comando de um Boeing 737?\"<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf25114f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf25114f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention.png\" alt=\"Um mention da Ryanair com sentimento neutro detectado por Brand24\" class=\"wp-image-170848\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention.png 519w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-300x289.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-neutral-mention-165x159.png 165w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um Ryanair mention com sentimento neutro.<\/figcaption><\/figure>\n\n\n\n<p>Esses exemplos mostram como a an\u00e1lise de sentimentos do Instagram pode revelar perspectivas variadas, desde clientes que elogiam as excelentes tripula\u00e7\u00f5es de cabine at\u00e9 preocupa\u00e7\u00f5es com seguran\u00e7a ou entusiasmo neutro com a avia\u00e7\u00e3o.<\/p>\n\n\n\n<p>O Instagram \u00e9 uma plataforma altamente visual, e a an\u00e1lise de sentimentos pode fornecer dados valiosos sobre como os usu\u00e1rios percebem voc\u00ea.&nbsp;<\/p>\n\n\n\n<p><strong>Por que a an\u00e1lise de sentimentos \u00e9 importante?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\"><strong>Reputa\u00e7\u00e3o da marca<\/strong><\/a><strong> monitoramento:<\/strong> Voc\u00ea pode detectar picos de sentimento negativo e resolver os problemas antes que eles se transformem em problemas reais.<a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\">Crises de rela\u00e7\u00f5es p\u00fablicas<\/a>.<\/li>\n\n\n\n<li><strong>Informa\u00e7\u00f5es sobre o cliente:<\/strong> Entenda o que os clientes gostam ou n\u00e3o gostam em sua marca e melhore-a de acordo para aumentar a satisfa\u00e7\u00e3o do cliente.<\/li>\n\n\n\n<li><strong>Efic\u00e1cia da campanha:<\/strong> Avalie como os esfor\u00e7os de marketing afetam seu sentimento.<\/li>\n\n\n\n<li><strong>An\u00e1lise da concorr\u00eancia:<\/strong> Compare seu sentimento com o dos concorrentes para identificar os pontos fortes e fracos.<\/li>\n<\/ul>\n\n\n\n<p>Ao identificar e analisar as tend\u00eancias de sentimentos, voc\u00ea pode ficar um passo \u00e0 frente no gerenciamento de seus <a href=\"https:\/\/brand24.com\/pt\/caso-de-uso\/gerenciamento-de-reputacao-on-line\/\">reputa\u00e7\u00e3o on-line<\/a>!<\/p>\n\n\n<style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                <div class=\"acf-testimonial__question\">Por que a an\u00e1lise de sentimentos \u00e9 importante?<\/div>\n                <div class=\"acf-testimonial__answer\">Porque os n\u00fameros por si s\u00f3 n\u00e3o contam a hist\u00f3ria completa. Voc\u00ea pode monitorar o alcance, os cliques ou os mentions, mas sem entender o tom emocional por tr\u00e1s deles, voc\u00ea est\u00e1 perdendo o contexto que realmente importa. A an\u00e1lise de sentimentos permite que as marcas decodifiquem como as pessoas se sentem em rela\u00e7\u00e3o \u00e0s suas experi\u00eancias, e n\u00e3o apenas o que elas dizem. Como CMO e consultor de marketing, eu a utilizo para moldar a estrat\u00e9gia de mensagens, desenvolvimento de produtos e percep\u00e7\u00e3o da marca. \u00c9 uma ferramenta crucial para antecipar mudan\u00e7as no comportamento do p\u00fablico, evitar riscos \u00e0 reputa\u00e7\u00e3o e criar marcas que realmente se conectem - e n\u00e3o apenas se comuniquem.<\/div>\n        <div class=\"acf-testimonial__row\">\n                    <div class=\"acf-testimonial__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-250x250.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/Jorge-Hoth-1.jpeg 389w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-testimonial__author-content\">\n                            <div class=\"acf-testimonial__author-name\">Jorge Hoth                                    <a class=\"acf-testimonial__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jorgehothg\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                            <\/div>\n                                        <div class=\"acf-testimonial__author-position\">CMO e consultor fracion\u00e1rio<\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como fazer a an\u00e1lise de sentimentos do Instagram?<\/strong><\/h2>\n\n\n\n<p>A maneira mais eficiente de realizar a an\u00e1lise de sentimento do Instagram \u00e9 usar ferramentas com tecnologia de IA. Essas ferramentas podem processar milhares de mentions, identificar padr\u00f5es e fazer tudo isso em um piscar de olhos!<\/p>\n\n\n\n<p>Veja como eles funcionam:<\/p>\n\n\n\n<p>Eles usam <strong>processamento de linguagem natural (NLP), minera\u00e7\u00e3o de opini\u00f5es e aprendizado de m\u00e1quina<\/strong> para analisar textos digitais. Essas tecnologias permitem que as ferramentas interpretem as emo\u00e7\u00f5es expressas no texto.<\/p>\n\n\n\n<p>Eles analisam mentions de fontes publicamente dispon\u00edveis e fazem toda a an\u00e1lise para voc\u00ea.<\/p>\n\n\n\n<p>A melhor coisa sobre eles \u00e9 que podem facilmente passar por muitos mentions em segundos. Para n\u00f3s, humanos, essa \u00e9 uma tarefa realmente demorada.<\/p>\n\n\n\n<p>Veja o caso da Ryanair - eles superaram <strong>15K mentions<\/strong> em apenas 3 semanas!<\/p>\n\n\n\n<p>Quando falamos de uma quantidade t\u00e3o grande de dados, \u00e9 imposs\u00edvel realizar a an\u00e1lise de sentimentos do Instagram manualmente.<\/p>\n\n\n\n<p>IA <a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\">ferramentas de an\u00e1lise de sentimentos<\/a> Parece um sonho, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>Mas ela pode enfrentar alguns desafios.<\/p>\n\n\n\n<p>H\u00e1 algumas nuances de linguagem que s\u00e3o dif\u00edceis de interpretar para os algoritmos de an\u00e1lise de sentimentos, como o sarcasmo, por exemplo.<\/p>\n\n\n\n<p>As ferramentas baseadas em IA podem n\u00e3o interpretar corretamente esses mentions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"example\"><strong>Exemplo de an\u00e1lise de sentimento no Instagram<\/strong><\/h2>\n\n\n\n<p>Veja como voc\u00ea pode realizar uma an\u00e1lise de sentimento no Instagram em 6 etapas f\u00e1ceis usando <strong>Brand24<\/strong>, um sistema de <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramenta de escuta social<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/strong><\/h3>\n\n\n\n<p>A primeira etapa \u00e9 configurar seu projeto de monitoramento. Comece rastreando palavras-chave relevantes, como o nome de sua marca, hashtags ou produtos espec\u00edficos.<\/p>\n\n\n\n<p>Para a Ryanair, monitorei mentions contendo \"Ryanair\".<\/p>\n\n\n\n<p>Quando seu projeto estiver ativo, deixe a ferramenta coletar os dados relevantes, inclusive os dados do Instagram. D\u00ea a ela algum tempo para garantir que encontre todos os mentions.&nbsp;<\/p>\n\n\n\n<p>Isso \u00e9 muito importante, caso contr\u00e1rio, toda a sua an\u00e1lise pode n\u00e3o ser relevante.<\/p>\n\n\n\n<p>Voc\u00ea pode filtrar seus resultados por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentimento<\/li>\n\n\n\n<li>Fonte<\/li>\n\n\n\n<li>Localiza\u00e7\u00e3o<\/li>\n\n\n\n<li>Idioma<\/li>\n\n\n\n<li>Inten\u00e7\u00e3o<\/li>\n\n\n\n<li>E mais!<\/li>\n<\/ul>\n\n\n\n<p>Eu queria me concentrar no Instagram, ent\u00e3o adicionei um filtro \"Instagram\" nas fontes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf251cf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf251cf9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters.png\" alt=\"Realizar an\u00e1lise de sentimentos: Use filtros para restringir seus resultados.\" class=\"wp-image-170849\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters.png 879w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-source-filters-248x141.png 248w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Realizar an\u00e1lise de sentimentos: Use filtros para restringir seus resultados.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode encontr\u00e1-lo na guia Mentions no canto direito.<\/p>\n\n\n\n<p>Veja o que acontece com a Ryanair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf251f9a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf251f9a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"291\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach.png\" alt=\"Ryanair mentions e alcance no Instagram por Brand24.\" class=\"wp-image-170851\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-mentions-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mentions da Ryanair e alcance no Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode clicar na parte espec\u00edfica da linha do tempo para verificar o n\u00famero de mentions e o alcance desse dia espec\u00edfico.<\/p>\n\n\n\n<p>E manipular facilmente entre os sentimentos. Veja como ficou o gr\u00e1fico quando adicionei o filtro \"sentimento positivo\":<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf25226f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf25226f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"230\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1.png\" alt=\"mentions da Ryanair com sentimento positivo por Brand24.\" class=\"wp-image-170852\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-instagram-mentions-reach-1-248x57.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mentions da Ryanair com sentimento positivo.<\/figcaption><\/figure>\n\n\n\n<p>Tamb\u00e9m est\u00e1 no canto direito, logo abaixo das fontes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf2524f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf2524f3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"228\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering.png\" alt=\"Op\u00e7\u00f5es de filtragem no Brand24: sentimento\" class=\"wp-image-170853\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-filtering-248x57.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Op\u00e7\u00f5es de filtragem: Sentimento.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>Etapa 2: Verifique o detalhamento do sentimento <\/strong><\/h3>\n\n\n\n<p>Vamos agora passar para a an\u00e1lise de sentimento mais detalhada.<\/p>\n\n\n\n<p>Ferramentas como o Brand24 fornecem gr\u00e1ficos de sentimento que facilitam a obten\u00e7\u00e3o de um instant\u00e2neo de como seu p\u00fablico se sente.<\/p>\n\n\n\n<p>H\u00e1 dois principais que voc\u00ea deve conhecer.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sentimento ao longo do tempo<\/strong><\/li>\n\n\n\n<li><strong>Desagrega\u00e7\u00e3o do sentimento<\/strong><\/li>\n<\/ol>\n\n\n\n<p><strong>O sentimento ao longo do tempo<\/strong> \u00e9 perfeito se voc\u00ea quiser monitorar tend\u00eancias, padr\u00f5es sazonais ou verificar se alguma campanha espec\u00edfica afetou seu sentimento.<\/p>\n\n\n\n<p>Come\u00e7o mudando a visualiza\u00e7\u00e3o do gr\u00e1fico de \"Mentions &amp; Reach\" para \"Sentiment\". Isso me d\u00e1 a linha do tempo de como o sentimento muda ao longo do tempo.<\/p>\n\n\n\n<p>Para restringir os resultados apenas ao Instagram, adicione o filtro \"Instagram\" \u00e0s fontes.<\/p>\n\n\n\n<p>Voc\u00ea ver\u00e1 duas linhas: verde para sentimentos positivos e vermelha para negativos.<\/p>\n\n\n\n<p>Veja o que acontece com a Ryanair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf252844&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf252844\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24.png\" alt=\"An\u00e1lise de sentimento da Ryanair no Instagram por Brand24: sentimento ao longo do tempo.\" class=\"wp-image-170854\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-oertime-brand24-248x96.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento da Ryanair no Instagram: Sentimento ao longo do tempo.<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea clicar em um dia espec\u00edfico, ver\u00e1 o n\u00famero exato de mentions positivos e negativos.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Veja como seu sentimento muda com o tempo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>O detalhamento do sentimento<\/strong> lhe d\u00e1 uma ideia geral do seu desempenho e de como sua marca \u00e9 percebida on-line.<\/p>\n\n\n\n<p>Como fa\u00e7o para encontr\u00e1-lo?<\/p>\n\n\n\n<p>Basta acessar a guia An\u00e1lise e rolar para baixo at\u00e9 o \"Detalhamento do sentimento\".<\/p>\n\n\n\n<p>Esse recurso mostra a porcentagem de mentions positivos, negativos e neutros em um formato visual f\u00e1cil de digerir.<\/p>\n\n\n\n<p>Este \u00e9 o gr\u00e1fico que obtive para minha an\u00e1lise de sentimento da Ryanair:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf252d15&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf252d15\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24.png\" alt=\"An\u00e1lise de sentimento da Ryanair no Instagram por Brand24: an\u00e1lise de sentimento.\" class=\"wp-image-170855\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24.png 687w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-sentiment-breakdown-brand24-218x159.png 218w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento da Ryanair no Instagram por Brand24: an\u00e1lise de sentimento.<\/figcaption><\/figure>\n\n\n\n<p>Portanto, o 33% de seu <a href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram mentions<\/a> foram positivos, 2% negativos e o restante neutro.<\/p>\n\n\n\n<p>Por falar em Ryanair, esses s\u00e3o \u00f3timos resultados para se trabalhar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>Etapa 3: Verifique os emojis<\/strong><\/h3>\n\n\n\n<p>Ok, por favor, n\u00e3o julgue ainda e deixe-me explicar.<\/p>\n\n\n\n<p>Os emojis podem ser sua joia oculta!<\/p>\n\n\n\n<p>Elas expressam emo\u00e7\u00f5es que v\u00e3o al\u00e9m das palavras e, na verdade, s\u00e3o frequentemente ignoradas em <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a>. As pessoas as usam para expressar seus sentimentos.<\/p>\n\n\n\n<p>Com <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\">ferramentas de monitoramento de m\u00eddia<\/a> que realizam an\u00e1lise de emoji, voc\u00ea pode ver quais dominam seus mentions e tornar sua an\u00e1lise de sentimento ainda mais detalhada.<\/p>\n\n\n\n<p>Veja como \u00e9 a situa\u00e7\u00e3o da Ryanair no Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf253036&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf253036\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24.png\" alt=\"An\u00e1lise do sentimento da Ryanair no Instagram por Brand24: an\u00e1lise de emojis.\" class=\"wp-image-170857\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24.png 858w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-emoji-analysis-ai-brand24-248x145.png 248w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento da Ryanair no Instagram: An\u00e1lise de emojis.<\/figcaption><\/figure>\n\n\n\n<p>Para localizar sua an\u00e1lise de emoji na ferramenta, v\u00e1 para \"Analysis\" (An\u00e1lise) e role toda a tela para baixo at\u00e9 encontrar \"Emoji analysis\" (An\u00e1lise de emoji).<\/p>\n\n\n\n<p>Quanto maior e mais centralizado for um emoji no mapa, mais frequentemente ele ser\u00e1 usado.<\/p>\n\n\n\n<p>Para a Ryanair, \u00e9 a bandeira da It\u00e1lia e um avi\u00e3o...<\/p>\n\n\n\n<p>Isso significa que a maioria das viagens que utilizam a companhia a\u00e9rea \u00e9 para o reino das massas?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>Etapa 4: Mergulhe nos t\u00f3picos<\/strong><\/h3>\n\n\n\n<p>Seu apelido \u00e9 \"louco por dados\"? Esta etapa \u00e9 para voc\u00ea.<\/p>\n\n\n\n<p>No Brand24, voc\u00ea pode identificar os t\u00f3picos discutidos com mais frequ\u00eancia sobre sua marca e restringir sua an\u00e1lise de sentimento a esses t\u00f3picos espec\u00edficos.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de t\u00f3picos<\/a> destaca os principais temas, mostrando o n\u00famero de mentions, seu alcance, sentimento e muito mais.<\/p>\n\n\n\n<p>Por exemplo, meu projeto da Ryanair revelou que \"Experi\u00eancias de viagem na Europa\" era um t\u00f3pico popular.<\/p>\n\n\n\n<p>E aqui est\u00e1 o que aprendi com essa an\u00e1lise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantas vezes o t\u00f3pico foi mentioned? <strong>413<\/strong><\/li>\n\n\n\n<li>A quantas pessoas o t\u00f3pico chegou? <strong>1.9M<\/strong><\/li>\n\n\n\n<li>Quantas conversas sobre a Ryanair est\u00e3o relacionadas a esse t\u00f3pico em compara\u00e7\u00e3o com outros t\u00f3picos? <strong>28,88%<\/strong><\/li>\n\n\n\n<li>Qual \u00e9 o sentimento gerado por esse t\u00f3pico? <strong>59% positivo, 37% neutro, 4% negativo<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf2533c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf2533c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"383\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis.png\" alt=\"An\u00e1lise de sentimento: An\u00e1lise de t\u00f3picos de IA por Brand24.\" class=\"wp-image-170858\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-300x115.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-ai-topic-analysis-248x95.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento: An\u00e1lise de t\u00f3picos de IA.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode usar a an\u00e1lise de t\u00f3picos para se concentrar no que \u00e9 mais importante para seus clientes e criar campanhas que aumentem o engajamento e a satisfa\u00e7\u00e3o do cliente. <a href=\"https:\/\/brand24.com\/blog\/pt\/como-a-fidelizacao-a-marca-aumentara-sua-receita\/\">fidelidade \u00e0 marca<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>Etapa 5: Acompanhe o sentimento ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>Por fim, \u00e9 preciso lembrar que a an\u00e1lise de sentimentos n\u00e3o \u00e9 uma tarefa \u00fanica.<\/p>\n\n\n\n<p>O monitoramento das tend\u00eancias de sentimento do p\u00fablico ao longo do tempo ajuda a detectar picos ou quedas repentinas.<\/p>\n\n\n\n<p>Por exemplo, uma publica\u00e7\u00e3o viral ou um problema com um produto pode alterar rapidamente o sentimento, e ficar por dentro dessas mudan\u00e7as permite que voc\u00ea aja rapidamente e proteja seu neg\u00f3cio. <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-digital\/\">reputa\u00e7\u00e3o digital<\/a>.<\/p>\n\n\n\n<p>Gosto de usar o <strong>Comparar per\u00edodos<\/strong> recurso para isso.<\/p>\n\n\n\n<p>Voc\u00ea pode encontr\u00e1-lo em Compara\u00e7\u00e3o &gt; Comparar per\u00edodos.<\/p>\n\n\n\n<p>Ele fornece uma vis\u00e3o geral r\u00e1pida do desempenho de sua marca em per\u00edodos espec\u00edficos e os compara.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d70cf2536c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d70cf2536c4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods.png\" alt=\"An\u00e1lise de sentimento da Ryanair por Brand24: Comparar per\u00edodos.\" class=\"wp-image-170859\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram-sentiment-analysis-compare-periods-248x147.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do sentimento da Ryanair: Comparar per\u00edodos.<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, o n\u00famero de mentions positivos aumentou em dois pontos percentuais, e o n\u00famero de negativos caiu em cinco pontos percentuais para a Ryanair.<\/p>\n\n\n\n<p><strong>Por que voc\u00ea deve monitorar constantemente o sentimento no Instagram?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifique rapidamente as mudan\u00e7as de sentimento e junte-se \u00e0s tend\u00eancias positivas.<\/li>\n\n\n\n<li>Reaja ao sentimento negativo antes que ele se transforme em uma crise de rela\u00e7\u00f5es p\u00fablicas.<\/li>\n\n\n\n<li>Veja como campanhas espec\u00edficas influenciam o sentimento geral.<\/li>\n\n\n\n<li>Compare seu sentimento com o dos concorrentes para identificar os pontos fortes e fracos.<\/li>\n\n\n\n<li>Use dados cont\u00ednuos para refinar seu conte\u00fado e suas estrat\u00e9gias de marketing para obter melhores resultados.<\/li>\n<\/ul>\n\n\n\n<p>Para obter mais informa\u00e7\u00f5es sobre como rastrear conversas e mentions no Instagram, consulte nosso guia sobre <a href=\"https:\/\/brand24.com\/blog\/pt\/escuta-social-do-instagram\/?utm_source=chatgpt.com\">Escuta social do Instagram<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize an\u00e1lises de sentimentos no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=302\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise de sentimento do Instagram ajuda voc\u00ea a entender como o p\u00fablico se sente em rela\u00e7\u00e3o \u00e0 sua marca, conte\u00fado e produtos.<\/p>\n\n\n\n<p>Realize a an\u00e1lise de sentimentos para detectar problemas em potencial com anteced\u00eancia, interagir melhor com seu p\u00fablico e aprimorar seus servi\u00e7os. <a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-da-marca\/\">presen\u00e7a da marca<\/a>.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitore regularmente o sentimento do Instagram<\/strong> para entender as tend\u00eancias e ver como suas campanhas afetam o sentimento.<\/li>\n\n\n\n<li><strong>Use ferramentas de an\u00e1lise de sentimento de IA<\/strong> para fazer sua <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimento-de-midia-social\/\">an\u00e1lise de sentimento de m\u00eddia social<\/a> mais r\u00e1pido e mais preciso.<\/li>\n\n\n\n<li><strong>Proteja sua marca<\/strong> resolvendo rapidamente os problemas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check\">Como fa\u00e7o para verificar o sentimento no Instagram?<\/h3>\n\n\n\n<p>O Instagram n\u00e3o oferece an\u00e1lise de sentimento integrada. Para analisar o sentimento, voc\u00ea precisa de uma ferramenta de escuta social que colete postagens e coment\u00e1rios p\u00fablicos e os classifique como positivos, negativos ou neutros usando IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data\">Quais dados podem ser analisados na an\u00e1lise de sentimentos do Instagram?<\/h3>\n\n\n\n<p>Normalmente, a an\u00e1lise de sentimento inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postar legendas<\/li>\n\n\n\n<li>Coment\u00e1rios<\/li>\n\n\n\n<li>Mentions de sua marca<\/li>\n\n\n\n<li>Hashtags de marca<\/li>\n\n\n\n<li>Discuss\u00f5es p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p>As mensagens privadas (DMs) n\u00e3o podem ser analisadas, a menos que os usu\u00e1rios forne\u00e7am acesso direto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"accuracy\">Qual \u00e9 a precis\u00e3o da an\u00e1lise de sentimentos do Instagram?<\/h3>\n\n\n\n<p>As ferramentas baseadas em IA s\u00e3o altamente precisas para uma linguagem emocional clara. No entanto, o sarcasmo, as g\u00edrias, o humor e o contexto cultural podem, \u00e0s vezes, afetar a classifica\u00e7\u00e3o. Quanto maior for o conjunto de dados, mais confi\u00e1veis ser\u00e3o os insights gerais sobre tend\u00eancias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"good\">O que \u00e9 uma boa taxa de sentimento no Instagram?<\/h3>\n\n\n\n<p>N\u00e3o existe uma refer\u00eancia universal, mas as marcas fortes geralmente se mant\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume neutro alto (conversa normal)<\/li>\n\n\n\n<li>Sentimento positivo constante<\/li>\n\n\n\n<li>Sentimento negativo baixo e est\u00e1vel<\/li>\n<\/ul>\n\n\n\n<p>O mais importante \u00e9 a dire\u00e7\u00e3o da tend\u00eancia, pois a melhoria do sentimento ao longo do tempo \u00e9 um forte indicador da sa\u00fade da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"neutral\">Por que meu sentimento no Instagram \u00e9 quase sempre neutro?<\/h3>\n\n\n\n<p>O sentimento neutro \u00e9 comum e saud\u00e1vel. Muitos mentions s\u00e3o informativos e n\u00e3o emocionais. Concentre-se em aumentar o envolvimento positivo enquanto monitora picos repentinos de negatividade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-often\">Com que frequ\u00eancia devo monitorar o sentimento do Instagram?<\/h3>\n\n\n\n<p>Para marcas ativas, recomenda-se o monitoramento semanal. Durante campanhas, lan\u00e7amentos de produtos ou crises em potencial, o monitoramento di\u00e1rio oferece melhor prote\u00e7\u00e3o e percep\u00e7\u00e3o.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como realizar a an\u00e1lise de sentimento do Instagram em 2026! Acompanhe a percep\u00e7\u00e3o da marca, detecte crises antecipadamente e me\u00e7a o impacto da campanha (com base em exemplos reais).<\/p>","protected":false},"author":82,"featured_media":170861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170845"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170845\/revisions"}],"predecessor-version":[{"id":181842,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170845\/revisions\/181842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170861"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}