{"id":170875,"date":"2024-12-30T16:04:24","date_gmt":"2024-12-30T15:04:24","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170875"},"modified":"2026-04-13T14:27:13","modified_gmt":"2026-04-13T12:27:13","slug":"relatorio-de-analise-do-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-analytics-report\/","title":{"rendered":"Como criar um relat\u00f3rio do Instagram Analytics? Modelo e exemplo"},"content":{"rendered":"<p><strong>Voc\u00ea acreditaria que criar um relat\u00f3rio profissional de an\u00e1lise do Instagram pode levar menos tempo do que assistir a um epis\u00f3dio do Squid Game? \u00c9 verdade! Tudo o que voc\u00ea precisa fazer \u00e9 seguir um conjunto de regras simples e, de prefer\u00eancia, deixar a IA fazer o trabalho pesado. Com a abordagem e as ferramentas certas, voc\u00ea n\u00e3o apenas economizar\u00e1 tempo, mas tamb\u00e9m criar\u00e1 relat\u00f3rios que s\u00e3o perspicazes e visualmente impressionantes. Pronto para se tornar um ninja dos relat\u00f3rios do Instagram?<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Relat\u00f3rio de an\u00e1lise do Instagram<\/b> \u00e9 um resumo claro e focado do desempenho de sua conta, projetado para destacar as principais m\u00e9tricas, como engajamento, alcance e crescimento de seguidores.<br><br>\n\nEle fornece insights essenciais, apresenta tend\u00eancias de nicho, avalia sua estrat\u00e9gia de marketing e oferece recomenda\u00e7\u00f5es pr\u00e1ticas para melhorar os resultados. A estrutura concisa do relat\u00f3rio ajuda a orientar as decis\u00f5es baseadas em dados e a otimizar seus esfor\u00e7os no Instagram.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\"><strong>O que \u00e9 um relat\u00f3rio de an\u00e1lise do Instagram?<\/strong><\/h2>\n\n\n\n<p>Um relat\u00f3rio de an\u00e1lise do Instagram \u00e9 um conjunto claro e conciso de dados e insights sobre o desempenho de sua conta.<\/p>\n\n\n\n<p>Seu principal objetivo \u00e9 avaliar sua estrat\u00e9gia de marketing no Instagram, identificar tend\u00eancias e fornecer recomenda\u00e7\u00f5es pr\u00e1ticas.<\/p>\n\n\n\n<p>Instagram <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-marketing\/\" title=\"\">relat\u00f3rios de marketing<\/a><em> <\/em>s\u00e3o normalmente apresentados a gerentes de m\u00eddia social, equipes de marketing ou clientes para demonstrar o desempenho da conta e informar decis\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n<p>Esses relat\u00f3rios geralmente s\u00e3o criados usando ferramentas de an\u00e1lise do Instagram, como Instagram Insights, Brand24, Sprout Social ou Hootsuite, que fornecem dados detalhados e visualiza\u00e7\u00f5es para simplificar o processo de gera\u00e7\u00e3o de relat\u00f3rios.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Gere seu relat\u00f3rio de an\u00e1lise do Instagram rapidamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dataforreport\"><strong>Onde obter dados para seu relat\u00f3rio de an\u00e1lise do Instagram?<\/strong><\/h2>\n\n\n\n<p>Em geral, h\u00e1 dois tipos de fontes que voc\u00ea pode explorar para obter dados e insights para seu relat\u00f3rio de an\u00e1lise do Instagram: interna e externa.<\/p>\n\n\n\n<p><strong>Fontes internas<\/strong> s\u00e3o o Instagram Insights e o Meta Business Suite. <\/p>\n\n\n\n<p>Essas plataformas nativas oferecem uma grande quantidade de dados, incluindo dados demogr\u00e1ficos de seguidores, m\u00e9tricas de desempenho de postagens e insights de engajamento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a01987&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a01987\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"918\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-1140x918.jpg\" alt=\" insights no Meta Business Suite e no Instagram Insights\" class=\"wp-image-170887\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-1140x918.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-300x242.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de insights que voc\u00ea pode verificar no Meta Business Suite e no Instagram Insights<\/figcaption><\/figure>\n\n\n\n<p><strong>Fontes externas<\/strong> s\u00e3o ferramentas on-line que extraem dados do Instagram, processam-nos e apresentam conclus\u00f5es avan\u00e7adas que v\u00e3o muito al\u00e9m do que as ferramentas nativas do Instagram podem oferecer. <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Software de an\u00e1lise do Instagram<\/a> fornece.<\/p>\n\n\n\n<p>Isso inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de escuta social\">Ferramentas de escuta social<\/a>:<\/strong> Plataformas como o Brand24 permitem que voc\u00ea monitore seus mentions sociais no Instagram e em muitas outras fontes e fornecem muitos dados perspicazes, como an\u00e1lise de sentimento do p\u00fablico, identifica\u00e7\u00e3o de tend\u00eancias e muito mais.<\/li>\n\n\n\n<li><strong>Ferramentas de gerenciamento de m\u00eddia social:<\/strong> Ferramentas como o Buffer ou o Later se integram ao Instagram e oferecem recursos mais profundos de agendamento, an\u00e1lise de desempenho e benchmarking competitivo, ajudando voc\u00ea a otimizar sua estrat\u00e9gia de conte\u00fado.<\/li>\n\n\n\n<li><strong>Google Analytics:<\/strong> Embora n\u00e3o tenha sido projetado especificamente para o Instagram, ele pode ajud\u00e1-lo a rastrear o tr\u00e1fego e as convers\u00f5es de links do Instagram, proporcionando uma compreens\u00e3o mais ampla de como seus esfor\u00e7os no Instagram contribuem para o desempenho geral da Web.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"template\"><strong>Modelo de relat\u00f3rio de an\u00e1lise do Instagram<\/strong><\/h2>\n\n\n\n<p>Vamos manter isso o mais simples poss\u00edvel:<strong> Se quiser criar um relat\u00f3rio de an\u00e1lise do Instagram rapidamente, voc\u00ea deve usar o modelo de relat\u00f3rio de an\u00e1lise do Instagram<\/strong>.<\/p>\n\n\n\n<p>Tudo bem, mas onde voc\u00ea deve procurar n\u00e3o apenas o modelo, mas tamb\u00e9m os dados valiosos para preench\u00ea-lo?<\/p>\n\n\n\n<p>Meu m\u00e9todo favorito e super r\u00e1pido \u00e9 usar os relat\u00f3rios de an\u00e1lise do Instagram gerados no Brand24. O que \u00e9 isso?<\/p>\n\n\n\n<p>Em suma, o Brand24 \u00e9 um sistema de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"escuta social\">escuta social<\/a> software que permite rastrear, analisar e avaliar os mentions da marca publicados em v\u00e1rias fontes on-line:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00eddias sociais, como Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Telegram ou Twitch;<\/li>\n\n\n\n<li>Sites de not\u00edcias, blogs, podcasts, plataformas de v\u00eddeo e outros sites;<\/li>\n\n\n\n<li>F\u00f3runs, sites de avalia\u00e7\u00e3o e boletins informativos.<\/li>\n<\/ul>\n\n\n\n<p>O que realmente importa \u00e9 que o Brand24 oferece <strong>uma enorme variedade de incr\u00edveis recursos de IA que tornam seu trabalho di\u00e1rio melhor e mais r\u00e1pido<\/strong>especialmente quando se trata do processo de relat\u00f3rio.<\/p>\n\n\n\n<p>Eu sei o que voc\u00ea deve estar pensando agora: \"Ok, senhor Smooth Talker, mostre-me o que voc\u00ea tem!\".<\/p>\n\n\n\n<p>Muito bem, ent\u00e3o!<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewbox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Aqui est\u00e3o alguns exemplos de relat\u00f3rios entre canais que voc\u00ea pode gerar no painel do Brand24 com um \u00fanico clique:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Exemplo de relat\u00f3rio interativo do Instagram<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Exemplo de relat\u00f3rio do Instagram em PDF<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/drive.google.com\/file\/d\/1ZUx83FvxcOikTvtB5SPRNXPs2kRsZSyK\/view\" target=\"_blank\">\n                            <span>Relat\u00f3rio comparativo dos concorrentes do Instagram<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>Como eu disse, essas s\u00e3o apenas amostras.<\/p>\n\n\n\n<p>Se voc\u00ea precisar de dados mais espec\u00edficos, como, por exemplo, um relat\u00f3rio mensal de an\u00e1lise do Instagram, basta aplicar um filtro de intervalo de datas, selecionar a fonte para somente o Instagram e clicar em \"Generate Report\" (Gerar relat\u00f3rio).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a0243b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a0243b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-1140x800.jpg\" alt=\"brand24 gerar relat\u00f3rio de an\u00e1lise do Instagram\" class=\"wp-image-170882\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-1140x800.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-300x211.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate-227x159.jpg 227w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_generate.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tr\u00eas cliques no painel de controle do Brand24 e...<\/figcaption><\/figure>\n\n\n\n<p>Agora, voc\u00ea precisa esperar cerca de 20 segundos e voil\u00e0! Pode ser mais simples? Eu duvido muito.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a0285c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a0285c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-1140x694.jpg\" alt=\"Relat\u00f3rio de an\u00e1lise do Instagram com intelig\u00eancia artificial do brand24\" class=\"wp-image-170890\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_template-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seu modelo de relat\u00f3rio de an\u00e1lise do Instagram est\u00e1 pronto!<\/figcaption><\/figure>\n\n\n\n<p>Ok, eu sei que esse tipo de modelo de relat\u00f3rio de an\u00e1lise do Instagram pode n\u00e3o ser suficiente para suas necessidades espec\u00edficas.<\/p>\n\n\n\n<p>Ent\u00e3o, vamos explorar como criar um relat\u00f3rio de an\u00e1lise do Instagram mais detalhado e personalizado - passo a passo. Use os pontos a seguir como elementos de seu modelo.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Gere relat\u00f3rios de an\u00e1lise do Instagram em 3 cliques!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howto\"><strong>Como criar um relat\u00f3rio de an\u00e1lise do Instagram? 8 passos<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Escolha suas metas<\/strong><\/h3>\n\n\n\n<p>No in\u00edcio, voc\u00ea deve responder a duas perguntas essenciais relacionadas ao seu relat\u00f3rio de an\u00e1lise do Instagram:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qual \u00e9 seu principal objetivo?<\/strong><strong><br><\/strong>Defina por que voc\u00ea est\u00e1 criando o relat\u00f3rio. \u00c9 para analisar o desempenho de uma campanha recente, acompanhar o crescimento geral da conta ou identificar tend\u00eancias para aprimorar sua estrat\u00e9gia de conte\u00fado?<\/li>\n\n\n\n<li><strong>Para quem voc\u00ea o criou?<\/strong><strong><br><\/strong>Especifique o p\u00fablico-alvo do relat\u00f3rio, como o l\u00edder da equipe de marketing, a ger\u00eancia superior ou um cliente. Isso ajudar\u00e1 a determinar o n\u00edvel de detalhes e o tipo de insights do Instagram a serem inclu\u00eddos.<\/li>\n<\/ul>\n\n\n\n<p>Com base em minha experi\u00eancia, devo dizer que os objetivos mais comuns dos relat\u00f3rios de an\u00e1lise do Instagram incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreamento <strong>taxas e tend\u00eancias de engajamento<\/strong><\/li>\n\n\n\n<li>Medi\u00e7\u00e3o <strong>Desempenho da campanha no Instagram<\/strong><\/li>\n\n\n\n<li>Analisando <strong>dados demogr\u00e1ficos do p\u00fablico<\/strong>s<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o <strong>estrat\u00e9gia de postagem<\/strong><\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o <strong>postagens com melhor desempenho<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Escolha as principais m\u00e9tricas<\/strong><\/h3>\n\n\n\n<p>Muito bem, a primeira e mais importante etapa j\u00e1 passou. Agora, \u00e9 hora de escolher as principais m\u00e9tricas do Instagram que se alinham com suas metas definidas.<\/p>\n\n\n\n<p>Dependendo de suas necessidades, voc\u00ea pode incluir as seguintes m\u00e9tricas em seu relat\u00f3rio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxa de crescimento de seguidores<\/strong><\/li>\n\n\n\n<li><strong>M\u00e9tricas de engajamento<\/strong><\/li>\n\n\n\n<li><strong>O volume de mentions<\/strong><\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Desempenho da hashtag<\/strong><\/a><\/li>\n\n\n\n<li><strong>An\u00e1lise de perfil<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\"><strong>An\u00e1lise de sentimento<\/strong><\/a><\/li>\n\n\n\n<li><strong>Toques para frente \/ para tr\u00e1s<\/strong><\/li>\n\n\n\n<li><strong>Rel\u00f3gio de carret\u00e9is<\/strong><\/li>\n\n\n\n<li><strong>Reprodu\u00e7\u00f5es de carret\u00e9is<\/strong><\/li>\n\n\n\n<li><strong>Carretel de melhor desempenho<\/strong><\/li>\n\n\n\n<li><strong>Contas engajadas<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nPara obter descri\u00e7\u00f5es mais detalhadas, recomendo enfaticamente que voc\u00ea leia nosso \n    <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-instagram\/\" rel=\"dofollow\">artigo sobre m\u00e9tricas do Instagram<\/a> \n    escrito por um verdadeiro especialista em m\u00eddia social.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a0323a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a0323a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab.jpg\" alt=\"Guia de an\u00e1lise do brand24 ai-boosted\" class=\"wp-image-170879\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab.jpg 1095w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-300x170.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_analysis_tab-248x141.jpg 248w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insights sobre seu desempenho no Instagram na guia Analysis (An\u00e1lise) do Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Lembre-se das visualiza\u00e7\u00f5es de dados<\/strong><\/h3>\n\n\n\n<p>N\u00e3o importa o objetivo do seu relat\u00f3rio, para quem voc\u00ea planeja apresent\u00e1-lo ou quais m\u00e9tricas deseja incluir, <strong>voc\u00ea deve apresentar seus dados do Instagram de forma atraente e f\u00e1cil de entender<\/strong>.<\/p>\n\n\n\n<p>As visualiza\u00e7\u00f5es de dados s\u00e3o os elementos mais simples e eficazes que podem dar uma \u00f3tima apar\u00eancia ao seu relat\u00f3rio e compartilhar os dados mais essenciais simultaneamente.<\/p>\n\n\n\n<p>Recomendo enfaticamente que voc\u00ea prepare modelos para seus recursos visuais. <\/p>\n\n\n\n<p>\u00c9 muito mais eficaz do que criar um novo diagrama, gr\u00e1fico ou diagrama do zero. Especialmente com ferramentas simples de design gr\u00e1fico, como o Canva ou o Piktochart.<\/p>\n\n\n\n<p><strong>Quanto aos tipos de recursos visuais, use:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00e1ficos de linhas <\/strong>e <strong>barras de progresso<\/strong> para mostrar o crescimento e as tend\u00eancias,<\/li>\n\n\n\n<li><strong>Gr\u00e1ficos de pizza<\/strong>, <strong>gr\u00e1ficos de barras<\/strong>e <strong>tabelas<\/strong> para apresentar dados de desempenho do p\u00fablico e do Instagram;<\/li>\n\n\n\n<li><strong>Nuvens de palavras <\/strong>e <strong>gr\u00e1ficos de dispers\u00e3o<\/strong> para destacar as rela\u00e7\u00f5es entre as m\u00e9tricas;<\/li>\n\n\n\n<li><strong>Capturas de tela <\/strong>para fornecer contexto e exemplos do mundo real;<\/li>\n\n\n\n<li><strong>Infogr\u00e1ficos<\/strong> para combinar v\u00e1rios dados anal\u00edticos do Instagram em um resumo conciso.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a03bee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a03bee\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic.png\" alt=\"cota\u00e7\u00e3o do relat\u00f3rio de an\u00e1lise do instagram\" class=\"wp-image-172238\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic.png 1010w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/instagram_analytics_report_infographic-248x147.png 248w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Apresentar percep\u00e7\u00f5es claras<\/strong><\/h3>\n\n\n\n<p>As tr\u00eas primeiras etapas foram conclu\u00eddas. Agora, \u00e9 hora de transformar os dados brutos em insights acion\u00e1veis.<\/p>\n\n\n\n<p>Concentre-se em identificar as principais tend\u00eancias, padr\u00f5es e anomalias em seu desempenho no Instagram, destacando os sucessos e as \u00e1reas de melhoria.<\/p>\n\n\n\n<p>Para ilustrar esse processo, vamos dar uma olhada em uma das marcas que conquistou a faixa preta de marketing: a Red Bull.<\/p>\n\n\n\n<p>Ela aproveitou com sucesso o Instagram para promover sua campanha Red Bull Dance Your Style, uma competi\u00e7\u00e3o global de dan\u00e7a de rua que celebra a criatividade e a espontaneidade.<\/p>\n\n\n\n<p>De acordo com a an\u00e1lise de m\u00e9tricas de IA do Brand24, o Instagram foi a principal plataforma para essa campanha, respondendo por 43% do total de mentions.<\/p>\n\n\n\n<p>Al\u00e9m disso, a campanha gerou mais de <strong>222 vezes mais positivos do que negativos mentions<\/strong>mostrando sua forte conex\u00e3o com o p\u00fablico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a04137&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a04137\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-1140x496.jpg\" alt=\"brand24 an\u00e1lise de m\u00e9tricas de IA para o relat\u00f3rio de an\u00e1lise do Instagram\" class=\"wp-image-170878\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_ai_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A an\u00e1lise de m\u00e9tricas de IA ajuda a encontrar suas principais fontes e os sentimentos do p\u00fablico-alvo em rela\u00e7\u00e3o \u00e0 sua marca<\/figcaption><\/figure>\n\n\n\n<p>De setembro a dezembro de 2024, a campanha alcan\u00e7ou resultados impressionantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mais de 900 <a href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\">Instagram mentions<\/a>,<\/li>\n\n\n\n<li>quase 1 milh\u00e3o de intera\u00e7\u00f5es na plataforma,<\/li>\n\n\n\n<li>+Mais de 45 milh\u00f5es de usu\u00e1rios do Instagram alcan\u00e7ados.<\/li>\n<\/ul>\n\n\n\n<p>O pico de interesse aconteceu em 9 de novembro, quando a final mundial do Red Bull Dance Your Style 2024 foi realizada em Mumbai, na \u00cdndia.<\/p>\n\n\n\n<p>Isso marcou a culmina\u00e7\u00e3o de meses de esfor\u00e7os de marketing em v\u00e1rias plataformas, com o Instagram desempenhando um papel central.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a045d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a045d4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"555\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-1140x555.jpg\" alt=\"Gr\u00e1fico de brand24 ai-boosted mentions\" class=\"wp-image-170891\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-1140x555.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_mentions_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de mentions do Instagram da Red Bull<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Use o poder da IA para criar um relat\u00f3rio incr\u00edvel de an\u00e1lise do Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Comparar dados com per\u00edodos anteriores<\/strong><\/h3>\n\n\n\n<p>Rastreamento de seus <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-no-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Desempenho no Instagram<\/a> e apresent\u00e1-lo na forma de um relat\u00f3rio tem o objetivo de mostrar se voc\u00ea est\u00e1 indo na dire\u00e7\u00e3o certa ou vagando na neblina. <strong>Para entend\u00ea-lo completamente, voc\u00ea precisa ter um ponto de refer\u00eancia.<\/strong><\/p>\n\n\n\n<p>Um desses pontos \u00e9 seu desempenho anterior. Em outras palavras, voc\u00ea pode comparar o estado atual das suas m\u00e9tricas do Instagram com o per\u00edodo an\u00e1logo no passado.<\/p>\n\n\n\n<p>Infelizmente, o Instagram Insights n\u00e3o oferece um recurso de compara\u00e7\u00e3o direta. Voc\u00ea pode justapor dados de diferentes per\u00edodos separadamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a04c78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a04c78\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison.jpg\" alt=\"painel de insights do instagram\" class=\"wp-image-170886\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison.jpg 723w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-300x239.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_insights_comparison-200x159.jpg 200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A compara\u00e7\u00e3o de per\u00edodos no Instagram Insights requer algum trabalho manual<\/figcaption><\/figure>\n\n\n\n<p>Para compar\u00e1-los diretamente, crie uma planilha Excel dedicada para inserir seus dados e acompanhar o progresso.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a05097&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a05097\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1116\" height=\"816\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet.jpg\" alt=\"Planilha do Excel para modelo de relat\u00f3rio de an\u00e1lise do Instagram\" class=\"wp-image-170885\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet.jpg 1116w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-300x219.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_excel_sheet-217x159.jpg 217w\" sizes=\"auto, (max-width: 1116px) 100vw, 1116px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Voc\u00ea deve criar uma planilha do Excel para acompanhar o progresso (ou retrocesso)<\/figcaption><\/figure>\n\n\n\n<p><strong>A boa not\u00edcia \u00e9 que a maioria dos<\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> Ferramentas de an\u00e1lise do Instagram<\/a><strong> oferecem uma fun\u00e7\u00e3o de compara\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p>Por exemplo, o Brand24 tem uma guia Compara\u00e7\u00e3o separada, na qual voc\u00ea pode fazer dois tipos de compara\u00e7\u00f5es: com seu desempenho anterior e com o de seu(s) concorrente(s).<\/p>\n\n\n\n<p>Quanto a <strong>compara\u00e7\u00e3o de per\u00edodos<\/strong>Para obter o m\u00e1ximo de informa\u00e7\u00f5es, basta definir o intervalo de datas. A ferramenta visualiza automaticamente os dados, destacando diferen\u00e7as e tend\u00eancias ao longo do tempo.<\/p>\n\n\n\n<p>Verifiquei como isso se parece no caso da Red Bull. Parece que a efici\u00eancia da m\u00eddia social caiu um pouco. Para descobrir o que causou isso, eu precisaria fazer uma an\u00e1lise mais detalhada da m\u00eddia social.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a05508&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a05508\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods.jpg\" alt=\"brand24 recurso de compara\u00e7\u00e3o de per\u00edodos com alimenta\u00e7\u00e3o ai-powered\" class=\"wp-image-170883\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods.jpg 1079w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_compare_periods-248x149.jpg 248w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparar per\u00edodos no Brand24 \u00e9 muito f\u00e1cil<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Compare os dados com os de seus concorrentes<\/strong><\/h3>\n\n\n\n<p>O segundo tipo de ponto de refer\u00eancia para medir seu desempenho no Instagram \u00e9 <strong>compara\u00e7\u00e3o de suas m\u00e9tricas com as de seus concorrentes<\/strong>.<\/p>\n\n\n\n<p>Essa abordagem ajuda a comparar seus esfor\u00e7os no Instagram com os rivais do setor e a identificar as \u00e1reas em que voc\u00ea precisa melhorar para se manter competitivo.<\/p>\n\n\n\n<p>Al\u00e9m disso, incluir a an\u00e1lise da concorr\u00eancia em seu relat\u00f3rio de an\u00e1lise do Instagram fornece aos destinat\u00e1rios uma <strong>contexto mais amplo para seu desempenho<\/strong>.<\/p>\n\n\n\n<p>Certo, e como fazer isso na pr\u00e1tica?<\/p>\n\n\n\n<p>Assim como no caso da compara\u00e7\u00e3o de per\u00edodos, as solu\u00e7\u00f5es nativas do Meta, como o Instagram Insights, n\u00e3o oferecem nenhum recurso avan\u00e7ado para compara\u00e7\u00e3o com os concorrentes.<\/p>\n\n\n\n<p>Na verdade, tudo o que voc\u00ea pode fazer \u00e9 encontrar os perfis de seus rivais, visit\u00e1-los e verificar manualmente quantos seguidores eles t\u00eam, suas publica\u00e7\u00f5es de melhor desempenho etc.<\/p>\n\n\n\n<p>Felizmente, ferramentas como o Brand24 podem fazer muito mais e com muito mais rapidez!<\/p>\n\n\n\n<p>Novamente, abra a guia Comparison (Compara\u00e7\u00e3o). Agora, escolha \"Compare projects\" (Comparar projetos) e selecione um ou mais concorrentes para justapor.<\/p>\n\n\n\n<p>Ap\u00f3s alguns segundos, voc\u00ea ver\u00e1 an\u00e1lises detalhadas sobre os mentions da sua marca e da marca do concorrente, o alcance social e n\u00e3o social, <a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Valor equivalente de propaganda (AVE)<\/a>e muito mais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a05b4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a05b4f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-1140x686.jpg\" alt=\"recurso de compara\u00e7\u00e3o de projetos em uma ferramenta brand24\" class=\"wp-image-170884\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-1140x686.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surpreendentemente, o desempenho da DJI no Instagram \u00e9 muito melhor do que o da GoPro!<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea rolar a tela para baixo, ver\u00e1 dois gr\u00e1ficos que apresentam seus <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"compartilhamento de voz \">compartilhamento de voz <\/a>em compara\u00e7\u00e3o com seu concorrente. Voc\u00ea pode fazer uma captura de tela e inclu\u00ed-la em seu modelo de relat\u00f3rio do Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a06022&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a06022\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"454\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-1140x454.jpg\" alt=\"gr\u00e1ficos de compartilhamento de voz na ferramenta brand24 ai\" class=\"wp-image-170889\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-1140x454.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-300x120.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice-248x99.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_share_of_voice.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1ficos de compartilhamento de voz mostram o reconhecimento de sua marca em compara\u00e7\u00e3o com seus rivais de nicho<\/figcaption><\/figure>\n\n\n\n<p>Confira nosso <a class=\"\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-concorrentes-no-instagram\/\">An\u00e1lise da concorr\u00eancia no Instagram<\/a> para obter mais informa\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Incluir planos e recomenda\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p>O objetivo do relat\u00f3rio de an\u00e1lise do Instagram n\u00e3o \u00e9 apenas descrever a realidade e os insights, mas tamb\u00e9m fornecer recomenda\u00e7\u00f5es para o futuro. <\/p>\n\n\n\n<p><strong>Essa etapa transforma seu relat\u00f3rio em uma ferramenta poderosa para planejamento e tomada de decis\u00f5es futuras<\/strong>.<\/p>\n\n\n\n<p>A melhor maneira de extrair planos e recomenda\u00e7\u00f5es de seu relat\u00f3rio \u00e9 combinar seu pr\u00f3prio conhecimento com <a href=\"https:\/\/brand24.com\/blog\/pt\/software-de-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Software de IA<\/a> capacidades.<\/p>\n\n\n\n<p>Na pr\u00e1tica, voc\u00ea pode simplesmente copiar e colar seu relat\u00f3rio em uma ferramenta de IA como o ChatGPT e solicitar recomenda\u00e7\u00f5es. Esse \u00e9 um bom ponto de partida para relat\u00f3rios b\u00e1sicos.<\/p>\n\n\n\n<p>Para perspectivas mais avan\u00e7adas, voc\u00ea pode aproveitar as recomenda\u00e7\u00f5es baseadas em IA de ferramentas mais especializadas, como o Brand24's <a href=\"https:\/\/brand24.com\/pt\/ai-insights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Insights sobre IA<\/a>.<\/p>\n\n\n\n<p>\u00c9 um recurso avan\u00e7ado que fornece relat\u00f3rios bem adaptados, apresentando percep\u00e7\u00f5es, tend\u00eancias e, o mais importante, recomenda\u00e7\u00f5es.<\/p>\n\n\n\n<p>Vamos voltar ao nosso exemplo da Red Bull.<\/p>\n\n\n\n<p>De acordo com <strong>Recomenda\u00e7\u00f5es de insights de IA<\/strong>De acordo com o relat\u00f3rio, a marca de bebidas energ\u00e9ticas deve se concentrar no aprimoramento de suas estrat\u00e9gias de patroc\u00ednio, principalmente em \u00e1reas como a F\u00f3rmula 1 e o futebol.<\/p>\n\n\n\n<p>Esses esportes t\u00eam forte resson\u00e2ncia com o p\u00fablico da Red Bull e oferecem oportunidades significativas de engajamento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a0676b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a0676b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-1140x474.jpg\" alt=\"brand24 ai insights recomenda\u00e7\u00f5es para o relat\u00f3rio de an\u00e1lise do instagram\" class=\"wp-image-170880\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-1140x474.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-300x125.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios-248x103.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_ai_insights_recommendatios.jpg 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Recomenda\u00e7\u00f5es personalizadas em menos de 5 segundos? Segure meu Red Bull!<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Gere seu relat\u00f3rio de an\u00e1lise do Instagram com recomenda\u00e7\u00f5es personalizadas de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Adicionar resumo&nbsp;<\/strong><\/h3>\n\n\n\n<p>Um bom relat\u00f3rio de an\u00e1lise do Instagram deve ser f\u00e1cil de ler. Nem todo mundo tem tempo para analisar todos os detalhes, portanto, incluir um resumo claro e curto pode fazer uma grande diferen\u00e7a.<\/p>\n\n\n\n<p>O resumo oferece aos leitores uma vis\u00e3o geral r\u00e1pida dos pontos mais importantes, sem exigir que eles examinem todos os gr\u00e1ficos e tabelas.<\/p>\n\n\n\n<p>Se voc\u00ea pensou que eu recomendaria a IA para fazer isso por voc\u00ea... Voc\u00ea est\u00e1 absolutamente certo!<\/p>\n\n\n\n<p>Usando ferramentas como o ChatGPT, voc\u00ea pode gerar um resumo conciso simplesmente inserindo seu relat\u00f3rio e solicitando uma breve vis\u00e3o geral dos pontos mais importantes.<\/p>\n\n\n\n<p>Isso economiza tempo e garante que nada significativo seja esquecido.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar <a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca com IA\">Assistente de marca com IA<\/a> - outro excelente recurso do Brand24. Ele \u00e9 melhor que o ChatGPT, Gemini ou Perplexity porque tem acesso a dados internos.<\/p>\n\n\n\n<p>Al\u00e9m disso, o Brand Assistant - e o Brand24 em geral - foi projetado especificamente para m\u00eddia social e an\u00e1lise de marca.<\/p>\n\n\n\n<p>Exemplo?<\/p>\n\n\n\n<p>Pedi ao assistente de marca que me fornecesse um resumo de 8 frases sobre o desempenho da Red Bull no Instagram em novembro de 2024.<\/p>\n\n\n\n<p>Sinceramente, esse \u00e9 um resumo pronto para ser implementado!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8875a07027&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8875a07027\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"798\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-1140x798.jpg\" alt=\"assistente de marca ai em brand24\" class=\"wp-image-170881\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-1140x798.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-300x210.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai-227x159.jpg 227w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/instagram_analytics_report_brand24_brand_assistant_ai.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumo do assistente de marca<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para criar relat\u00f3rios anal\u00edticos do Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o de um relat\u00f3rio de an\u00e1lise do Instagram n\u00e3o precisa ser demorada ou complicada.<\/p>\n\n\n\n<p>Ao definir suas metas e escolher as m\u00e9tricas certas, voc\u00ea pode se concentrar em <strong>percep\u00e7\u00f5es <\/strong>que realmente importam para sua estrat\u00e9gia de marketing no Instagram. Ferramentas como o Instagram Insights ou plataformas externas, como o Brand24, podem facilitar muito a coleta e a an\u00e1lise de dados.<\/p>\n\n\n\n<p>Cada relat\u00f3rio deve ter um ponto de refer\u00eancia. No geral, ele deve mostrar se a sua estrat\u00e9gia no Instagram est\u00e1 indo na dire\u00e7\u00e3o certa. A compara\u00e7\u00e3o de seu desempenho atual com per\u00edodos anteriores ou com concorrentes de nicho ajuda a destacar <strong>tend\u00eancias<\/strong> e \u00e1reas para aprimoramento.<\/p>\n\n\n\n<p>Al\u00e9m de insights e tend\u00eancias, um relat\u00f3rio de an\u00e1lise do Instagram tamb\u00e9m serve para apresentar <strong>recomenda\u00e7\u00f5es<\/strong>. Eles devem ser acion\u00e1veis e adaptados \u00e0s suas metas espec\u00edficas.<\/p>\n\n\n\n<p>Lembre-se de que seu relat\u00f3rio de an\u00e1lise do Instagram deve ser <strong>informativo e f\u00e1cil de digerir<\/strong>. Voc\u00ea pode conseguir isso incluindo elementos visuais atraentes e resumos dos pontos mais importantes.<\/p>\n\n\n\n<p>E lembre-se, um relat\u00f3rio claro faz com que sua estrat\u00e9gia no Instagram brilhe mais do que sua melhor selfie!<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um relat\u00f3rio abrangente de an\u00e1lise do Instagram combina dados de fontes internas (Instagram Insights) e externas (ou seja, Brand24).<\/li>\n\n\n\n<li>A maneira mais r\u00e1pida de criar um relat\u00f3rio \u00e9 usar um modelo de relat\u00f3rio de an\u00e1lise do Instagram.<\/li>\n\n\n\n<li>Um relat\u00f3rio bem elaborado n\u00e3o apenas rastreia o desempenho passado, mas tamb\u00e9m prepara o terreno para o crescimento e o sucesso futuros.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=303\" title=\"Inicie um teste gratuito de 14 dias do Brand24\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e prepare rapidamente um incr\u00edvel relat\u00f3rio de an\u00e1lise do Instagram!<\/p>","protected":false},"excerpt":{"rendered":"<p>Usar o modelo de relat\u00f3rio de an\u00e1lise do Instagram \u00e9 a maneira mais eficaz de apresentar seus dados rapidamente e tomar decis\u00f5es mais inteligentes. Veja como fazer isso!<\/p>","protected":false},"author":83,"featured_media":170893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-170875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170875"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170875\/revisions"}],"predecessor-version":[{"id":181980,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170875\/revisions\/181980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170893"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}