{"id":170915,"date":"2024-12-31T10:12:11","date_gmt":"2024-12-31T09:12:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=170915"},"modified":"2026-01-21T12:06:14","modified_gmt":"2026-01-21T11:06:14","slug":"analise-de-sentimento-do-linkedin","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/linkedin-sentiment-analysis\/","title":{"rendered":"Como fazer a an\u00e1lise de sentimento do LinkedIn? Exemplo e guia"},"content":{"rendered":"<p><strong>Muito bem! N\u00e3o \u00e9 segredo que o LinkedIn tem se tornado mais decisivo ano ap\u00f3s ano. Em 2024, o engajamento aumentou em 22% em compara\u00e7\u00e3o com o ano anterior. Isso significa que os usu\u00e1rios se envolvem com mais frequ\u00eancia e, o que \u00e9 mais importante, de boa vontade. Isso \u00e9 um sinal de que agora \u00e9 o momento perfeito para aumentar suas atividades no LinkedIn e come\u00e7ar a criar um sentimento positivo em torno de sua marca!<\/strong><\/p>\n\n\n\n<p>Vou lhe mostrar o que isso significa!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>An\u00e1lise de sentimento do LinkedIn<\/strong> rastreia e categoriza emo\u00e7\u00f5es em publica\u00e7\u00f5es, coment\u00e1rios e intera\u00e7\u00f5es como <strong>positivo<\/strong>, <strong>negativo<\/strong>ou <strong>neutro<\/strong>. Ele ajuda a entender como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua marca ou ao seu conte\u00fado, permitindo que voc\u00ea responda rapidamente a coment\u00e1rios positivos ou resolva poss\u00edveis problemas antes que eles cres\u00e7am.&nbsp;<br><br>O monitoramento do sentimento no LinkedIn permite que voc\u00ea se envolva de forma eficaz e fortale\u00e7a sua reputa\u00e7\u00e3o profissional, o que \u00e9 crucial no LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>O que \u00e9 a an\u00e1lise de sentimento do LinkedIn?<\/strong><\/h2>\n\n\n\n<p>Essa pergunta passa pela cabe\u00e7a dos profissionais de marketing pelo menos uma vez.&nbsp;<\/p>\n\n\n\n<p>Em resumo, a an\u00e1lise de sentimento do LinkedIn envolve o rastreamento de publica\u00e7\u00f5es e coment\u00e1rios do LinkedIn para entender se s\u00e3o positivos, negativos ou neutros.&nbsp;<\/p>\n\n\n\n<p>Isso \u00e9 importante porque os dados coletados s\u00e3o uma mina de ouro de conhecimento sobre nossos consumidores e suas prefer\u00eancias, bem como a chave para analisar com precis\u00e3o a situa\u00e7\u00e3o atual do mercado ou da concorr\u00eancia.<\/p>\n\n\n\n<p>Positivo mention<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06c869&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06c869\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-1140x328.jpeg\" alt=\"mention positivo detectado por Brand24\" class=\"wp-image-170925\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-1140x328.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-18x5.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-300x86.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention-248x71.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_positive_mention.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention positivo no LinkedIn identificado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Negativo mention<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06cc96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06cc96\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"284\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-1140x284.jpeg\" alt=\"mention negativo detectado por Brand24\" class=\"wp-image-170923\" style=\"width:839px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-1140x284.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-18x4.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-300x75.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions-248x62.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_negative_mentions.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negativo mention no LinkedIn identificado por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Veja bem, a an\u00e1lise de sentimentos \u00e9 um pouco como ter acesso \u00e0 receita para envolver seu p\u00fablico-alvo: o que ele gosta, o que n\u00e3o gosta e, o mais importante, o que ele precisa.<\/p>\n\n\n\n<p>E mais?<\/p>\n\n\n\n<p>Ele permite que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entenda as emo\u00e7\u00f5es<\/strong>: Adapte o conte\u00fado conhecendo os sentimentos de seu p\u00fablico.<\/li>\n\n\n\n<li><strong>Envolva-se melhor<\/strong>: Crie mensagens que repercutam amplamente.<\/li>\n\n\n\n<li><strong>Identifique os problemas com anteced\u00eancia<\/strong>: Aborde as tend\u00eancias negativas antes que elas aumentem.<\/li>\n\n\n\n<li><strong>Aumentar o engajamento<\/strong>: Concentre-se no que \u00e9 importante para seu p\u00fablico.<\/li>\n\n\n\n<li><strong>Criar reputa\u00e7\u00e3o<\/strong>: Responder proativamente ao feedback do p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>Como fazer a an\u00e1lise de sentimento do LinkedIn?<\/strong><\/h2>\n\n\n\n<p>A resposta a essa pergunta pode variar dependendo de quem a est\u00e1 respondendo.<\/p>\n\n\n\n<p>Os entusiastas do Excel e do Google Sheets diriam: \u201cAh, criar uma tabela \u00e9 a melhor op\u00e7\u00e3o\u201d, e talvez tenham raz\u00e3o. No entanto, inserir todos esses dados em um sistema levaria muitas horas.<\/p>\n\n\n\n<p>\u00c9 por isso que sou f\u00e3 de outras solu\u00e7\u00f5es que <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramentas de monitoramento de m\u00eddia<\/a> oferta.<\/p>\n\n\n\n<p>Essas ferramentas s\u00e3o projetadas para analisar milhares de mentions em segundos, usando IA para coletar e categorizar dados por sentimento com precis\u00e3o. \u00c9 \u00fatil, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>Embora a IA seja inestim\u00e1vel e acelere drasticamente nosso trabalho, ela ainda est\u00e1 aprendendo e, \u00e0s vezes, pode ter dificuldades com sarcasmo, g\u00edrias ou emojis.<\/p>\n\n\n\n<p>Mas sejamos honestos: muitos de n\u00f3s enfrentam desafios semelhantes. Portanto, em vez de descartar completamente as ferramentas de IA, faz sentido usar seu potencial para apoiar e melhorar nossos esfor\u00e7os de an\u00e1lise de sentimentos.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize a an\u00e1lise de sentimentos do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin\"><strong>Exemplo de an\u00e1lise de sentimento do LinkedIn<\/strong><\/h2>\n\n\n\n<p>Agora, gostaria de mostrar exatamente como \u00e9 cada etapa do meu processo de an\u00e1lise de sentimentos no LinkedIn.<\/p>\n\n\n\n<p>Eu costumo usar <a href=\"https:\/\/brand24.com\/blog\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Brand24<\/a>uma ferramenta de an\u00e1lise de sentimentos baseada em IA que re\u00fane todos os mentions sobre qualquer marca, t\u00f3pico ou hashtag. Essa abordagem me permite obter insights valiosos, que considero muito mais confi\u00e1veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1\"><strong>Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/strong><\/h3>\n\n\n\n<p>Para come\u00e7ar, preciso escolher uma palavra ou palavras-chave para meu projeto. Isso permitir\u00e1 que a ferramenta fa\u00e7a uma busca na Internet para reunir todos os mentions.<\/p>\n\n\n\n<p>Vamos verificar o desempenho do Airbnb no LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06d6b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06d6b5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1141\" height=\"794\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24.jpeg\" alt=\"Painel Brand24 com mentions somente do LinkedIn.\" class=\"wp-image-170922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24.jpeg 1141w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-300x209.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_mentions_Brand24-228x159.jpeg 228w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel Brand24 com mentions somente do LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode filtrar todos os mentions por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentimento <\/strong>&nbsp;- positivo, negativo ou neutro.<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de influ\u00eancia<\/strong> - Uma pontua\u00e7\u00e3o de influ\u00eancia mais alta indica um impacto mais substancial do mention na percep\u00e7\u00e3o da marca.<\/li>\n\n\n\n<li><strong>Relev\u00e2ncia<\/strong> \u2014 Este filtro ajuda a exibir as avalia\u00e7\u00f5es mais relevantes, concentrando-se naquelas que podem causar maior impacto no p\u00fablico.<\/li>\n\n\n\n<li><strong>Inten\u00e7\u00e3o <\/strong>-Para encontrar rapidamente o que est\u00e1 procurando. Selecione metas espec\u00edficas para analisar, como satisfa\u00e7\u00e3o do cliente, inten\u00e7\u00e3o de compra ou fidelidade \u00e0 marca.<\/li>\n\n\n\n<li><strong>Localiza\u00e7\u00e3o<\/strong> - Esse \u00e9 provavelmente o filtro que uso com mais frequ\u00eancia para expandir minha rede de contatos no LinkedIn.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2\"><strong>Etapa 2: Verifique o detalhamento do sentimento<\/strong><\/h3>\n\n\n\n<p>Para analisar mais profundamente a an\u00e1lise de sentimentos, verifico o gr\u00e1fico de sentimentos. Existem duas linhas: verde para sentimentos positivos e vermelha para sentimentos negativos.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06db93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06db93\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-1140x531.jpeg\" alt=\"Brand24: Gr\u00e1fico de sentimento do LinkedIn para o Airbnb.\" class=\"wp-image-170916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-1140x531.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-18x8.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-300x140.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-170x80.jpeg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24-248x115.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_Brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Gr\u00e1fico de sentimento do LinkedIn para o Airbnb.<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 oferece uma an\u00e1lise ainda mais profunda. A guia Analisar cont\u00e9m um <strong>Detalhamento do sentimento<\/strong> que mostra a porcentagem de sentimento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06df63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06df63\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"773\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24.jpeg\" alt=\"Brand24: An\u00e1lise - detalhamento do sentimento do Airbnb no LinkedIn. (mentions neutros est\u00e3o inclu\u00eddos)\" class=\"wp-image-170917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24.jpeg 702w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-11x12.jpeg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-300x330.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_breakdown_brand24-144x159.jpeg 144w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise - detalhamento do sentimento do Airbnb no LinkedIn.<br>(mentions neutros est\u00e3o inclu\u00eddos)<\/figcaption><\/figure>\n\n\n\n<p>Aqui est\u00e3o os resultados da an\u00e1lise de sentimentos do Airbnb no LinkedIn. De todos os <a href=\"https:\/\/brand24.com\/blog\/pt\/linkedin-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn mentions<\/a>No entanto, mais de 150 foram positivos, enquanto apenas 22 foram identificados como prejudiciais.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Veja como seu sentimento muda com o tempo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3\"><strong>Etapa 3: Descubra as emo\u00e7\u00f5es exatas<\/strong><\/h3>\n\n\n\n<p>Por tr\u00e1s de cada publica\u00e7\u00e3o ou coment\u00e1rio, h\u00e1 emo\u00e7\u00f5es.<\/p>\n\n\n\n<p>\u00c9 por isso que, em minha pr\u00f3xima etapa, verifico os sentimentos dos usu\u00e1rios. Na guia Emotion Analysis (An\u00e1lise de emo\u00e7\u00f5es), posso encontrar todos os principais insights.<\/p>\n\n\n\n<p>D\u00ea uma olhada em como ele funciona!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06e60b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06e60b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"627\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1140x627.jpeg\" alt=\"Brand24: An\u00e1lise de emo\u00e7\u00f5es - compartilhamento de emo\u00e7\u00f5es do Airbnb no LinkedIn (emo\u00e7\u00f5es neutras s\u00e3o exclu\u00eddas).\" class=\"wp-image-170919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1140x627.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-1536x844.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-2048x1126.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-300x165.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24-248x136.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_brand24.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de emo\u00e7\u00f5es - compartilhamento de emo\u00e7\u00f5es do Airbnb no LinkedIn.<br>(emo\u00e7\u00f5es neutras s\u00e3o exclu\u00eddas)<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 me permite extrair todas as principais emo\u00e7\u00f5es por tr\u00e1s dos mentions. Isso nos permite analisar anomalias em tempo real e compar\u00e1-las e monitor\u00e1-las ao longo do tempo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06e9d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06e9d0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24.jpeg\" alt=\"Brand24: Emo\u00e7\u00f5es no tempo - compartilhamento de emo\u00e7\u00f5es do Airbnb no LinkedIn.\" class=\"wp-image-170920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24.jpeg 1017w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-300x153.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emotions_in_time_Brand24-248x127.jpeg 248w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emo\u00e7\u00f5es no tempo - compartilhamento de emo\u00e7\u00f5es do Airbnb no LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>\u00c9 f\u00e1cil identificar se nossas a\u00e7\u00f5es envolvem o p\u00fablico com sucesso, certo?<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore as emo\u00e7\u00f5es que voc\u00ea evoca!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4\"><strong>Etapa 4: Verifique os emojis<\/strong><\/h3>\n\n\n\n<p>As pessoas adoram emoticons!<\/p>\n\n\n\n<p>Elas s\u00e3o a raz\u00e3o pela qual as pessoas comunicam emo\u00e7\u00f5es de forma ainda mais intensa. \u00c9 por isso que \u00e9 fundamental incorpor\u00e1-las ao processo de an\u00e1lise de sentimentos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06f024&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06f024\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"548\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1140x548.jpeg\" alt=\"Brand24: An\u00e1lise de Emoji para o Airbnb no LinkedIn.\" class=\"wp-image-170918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1140x548.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-1536x738.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-18x9.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-300x144.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis-248x119.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_emoji_analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de Emoji para o Airbnb no LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Acima, <a href=\"https:\/\/brand24.com\/pt\/emoji-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de emojis<\/a> mostra os principais aspectos da viagem, como acomoda\u00e7\u00e3o, alimenta\u00e7\u00e3o e atra\u00e7\u00f5es. No entanto, \u00e9 bom verificar de onde v\u00eam esses emojis desfavor\u00e1veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5\"><strong>Etapa 5: Mergulhe nos t\u00f3picos<\/strong><\/h3>\n\n\n\n<p>\u00c9 importante lembrar que o sentimento do p\u00fablico depende de um t\u00f3pico, situa\u00e7\u00e3o ou prefer\u00eancias espec\u00edficas.<\/p>\n\n\n\n<p>\u00c9 por isso que n\u00e3o limito a an\u00e1lise de sentimentos ao quadro geral.<\/p>\n\n\n\n<p>Em vez disso, analiso atentamente cada tema relacionado \u00e0 marca. Pode ser um novo produto ou campanha, a necessidade de mudan\u00e7as no atendimento ao cliente ou o surgimento de uma nova demanda no mercado, aproveitando assim novas oportunidades para ficar \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06f4a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06f4a3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"97\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1140x97.jpg\" alt=\"\" class=\"wp-image-170937\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1140x97.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-1536x131.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-2048x175.jpg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-18x2.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-300x26.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topic_analysis-248x21.jpg 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise do t\u00f3pico Airbnb no LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>N\u00e3o \u00e9 surpresa que o LinkedIn seja a plataforma perfeita para discutir o ecossistema de startups de tecnologia do Airbnb.<\/p>\n\n\n\n<p>Nos \u00faltimos 30 dias, ele recebeu 135 mentions e alcan\u00e7ou 923 mil pessoas. No entanto, o que realmente importa s\u00e3o os 44.22% <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">compartilhamento de voz<\/a>o que significa que esse \u00e9 um t\u00f3pico significativo entre todos os mentions do Airbnb - boas percep\u00e7\u00f5es a serem monitoradas.<\/p>\n\n\n\n<p>Mas vamos conferir mais informa\u00e7\u00f5es sobre esse t\u00f3pico!<\/p>\n\n\n\n<p>Clique em \"More status\" (Mais status).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06f8d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06f8d2\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-1140x618.jpeg\" alt=\"Brand24: An\u00e1lise de t\u00f3picos - mais estat\u00edsticas sobre o Airbnb no LinkedIn.\" class=\"wp-image-170926\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-1140x618.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-300x163.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_-248x134.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_topics_.jpeg 1146w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise de t\u00f3picos - mais estat\u00edsticas sobre o Airbnb no LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Ent\u00e3o voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compartilhamento de inten\u00e7\u00f5es<\/strong> - para entender as motiva\u00e7\u00f5es do usu\u00e1rio<\/li>\n\n\n\n<li><strong>Contexto<\/strong> - para uma vis\u00e3o mais aprofundada da conversa<\/li>\n\n\n\n<li><strong>Principais mentions<\/strong> - destacando as principais refer\u00eancias<\/li>\n\n\n\n<li><strong>Emojis<\/strong> - analisar o tom emocional<\/li>\n<\/ul>\n\n\n\n<p>Todos os dados necess\u00e1rios para analisar o envolvimento do usu\u00e1rio e obter insights sobre a entrada do usu\u00e1rio em um s\u00f3 lugar. Isso permite que voc\u00ea desenvolva estrat\u00e9gias mais eficazes e realize uma an\u00e1lise precisa dos sentimentos.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conhe\u00e7a o contexto por tr\u00e1s de seus mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6\"><strong>Etapa 6: Acompanhe o sentimento ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>Nada dura para sempre.<\/p>\n\n\n\n<p>\u00c9 por isso que \u00e9 importante manter o controle sobre o pulso, bem como agir rapidamente para evitar uma poss\u00edvel crise ou capitalizar totalmente as oportunidades de atingir um p\u00fablico maior.<\/p>\n\n\n\n<p>Na guia \"Comparison\" (Compara\u00e7\u00e3o), voc\u00ea pode se comparar n\u00e3o apenas com a concorr\u00eancia, o que \u00e9 muito \u00fatil, especialmente durante a <a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-de-negocios\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>pesquisa de neg\u00f3cios<\/strong><\/a> - mas tamb\u00e9m ao seu desempenho anterior.<\/p>\n\n\n\n<p>Vamos ver como o Airbnb est\u00e1 se saindo agora durante o per\u00edodo de Natal!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1abe06ffb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1abe06ffb8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1053\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24.jpeg\" alt=\"Brand24: Compara\u00e7\u00e3o m\u00eas a m\u00eas do desempenho do Airbnb no LinkedIn.\" class=\"wp-image-170924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24.jpeg 1053w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-300x176.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/12\/LinkedIn_Sentiment_Analysis_period_comparision_brand24-248x145.jpeg 248w\" sizes=\"auto, (max-width: 1053px) 100vw, 1053px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o m\u00eas a m\u00eas do desempenho do Airbnb no LinkedIn.<\/figcaption><\/figure>\n\n\n\n<p>Parece que o sentimento est\u00e1 melhorando, fornecendo alguns insights interessantes - viajar para o Natal se tornou mais popular!<\/p>\n\n\n\n<p>\u00c9 bom lembrar que as emo\u00e7\u00f5es mudam muito rapidamente nas m\u00eddias sociais. \u00c0s vezes, basta um passo errado ou a falta de um \u00fanico v\u00eddeo novo de uma pessoa altamente influente, cuja opini\u00e3o pode mudar o sentimento geral. E ent\u00e3o, \u00e9 como um efeito domin\u00f3...<\/p>\n\n\n\n<p>Portanto, analisar o sentimento sistematicamente \u00e9 fundamental, especialmente durante as \u00e9pocas de pico ou ao lan\u00e7ar novas campanhas.&nbsp;<\/p>\n\n\n\n<p>Por que \u00e9 importante realizar constantemente <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise de sentimentos<\/a> no LinkedIn?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detecte os problemas com anteced\u00eancia<\/strong>Identificar picos de sentimento negativo e agir rapidamente.<\/li>\n\n\n\n<li><strong>Medir o impacto<\/strong> do lan\u00e7amento de um produto ou campanha.<\/li>\n\n\n\n<li><strong>Monitore as mudan\u00e7as gerais no sentimento da marca.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize a an\u00e1lise de sentimentos do LinkedIn!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Por tr\u00e1s de cada publica\u00e7\u00e3o e coment\u00e1rio h\u00e1 pessoas. Portanto, analisar o sentimento dessas pessoas \u00e9 fundamental para criar um forte <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o da marca<\/a> e criar uma comunidade fiel no LinkedIn.<\/p>\n\n\n\n<p>N\u00e3o est\u00e1 analisando regularmente o sentimento em torno de sua marca? Voc\u00ea est\u00e1 perdendo uma oportunidade de melhorar sua estrat\u00e9gia e suas comunica\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seja inteligente<\/strong>: Uso <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-marketing-de-ia\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de marketing com IA<\/a> que fornecem resultados mais r\u00e1pidos e mais precisos do que o rastreamento manual (por exemplo, Google Sheets).<\/li>\n\n\n\n<li><strong>Seja consistente<\/strong>: Monitorar postagens, coment\u00e1rios e <a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-linkedin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hashtags do LinkedIn<\/a> regularmente para detectar mudan\u00e7as no sentimento com anteced\u00eancia.<\/li>\n\n\n\n<li><strong>Envolva sua comunidade<\/strong>: O LinkedIn \u00e9 o lugar certo para mostrar que sua empresa est\u00e1 realmente ouvindo seu p\u00fablico. A intera\u00e7\u00e3o regular gera confian\u00e7a e refor\u00e7a o sentimento positivo.<\/li>\n<\/ul>\n\n\n\n<p>Deseja melhorar o desempenho do LinkedIn? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=304\" target=\"_blank\" rel=\"noopener\" title=\"\">Comece a an\u00e1lise de sentimentos com a avalia\u00e7\u00e3o do Brad24!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprenda a realizar an\u00e1lises de sentimentos no LinkedIn em 2026. Descubra tend\u00eancias, emo\u00e7\u00f5es e feedback como um profissional!<\/p>","protected":false},"author":89,"featured_media":170931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-170915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=170915"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170915\/revisions"}],"predecessor-version":[{"id":180653,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/170915\/revisions\/180653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/170931"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=170915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=170915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=170915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}