{"id":171587,"date":"2025-01-15T11:19:22","date_gmt":"2025-01-15T10:19:22","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=171587"},"modified":"2026-03-13T15:45:00","modified_gmt":"2026-03-13T14:45:00","slug":"melhor-horario-para-postar-nas-midias-sociais","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/best-time-to-post-on-social-media\/","title":{"rendered":"Melhor hor\u00e1rio para postar nas m\u00eddias sociais? Verifique os hor\u00e1rios de pico\u00a0"},"content":{"rendered":"<p>Seu conte\u00fado est\u00e1 no ponto: \u00e9 personalizado, relacion\u00e1vel e visualmente impressionante. Mas ainda n\u00e3o est\u00e1 recebendo a aten\u00e7\u00e3o que merece. Por qu\u00ea? O momento de sua publica\u00e7\u00e3o pode ser o problema. Vamos descobrir qual \u00e9 o melhor momento para publicar nas m\u00eddias sociais para finalmente atingir suas metas!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>O melhor momento para postar nas m\u00eddias sociais<\/strong> \u00e9 quando seu p\u00fablico-alvo est\u00e1 mais ativo. Voc\u00ea pode usar insights gerais sobre algoritmos e comportamento do usu\u00e1rio nas m\u00eddias sociais ou ferramentas avan\u00e7adas que analisam seu p\u00fablico espec\u00edfico. Com esses insights, voc\u00ea pode melhorar sua programa\u00e7\u00e3o de postagens para garantir melhor engajamento e visibilidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when\"><strong>Qual \u00e9 o melhor momento para publicar seu conte\u00fado nas m\u00eddias sociais?<\/strong><\/h2>\n\n\n\n<p>O melhor momento para publicar nas m\u00eddias sociais \u00e9 <strong>quando seu p\u00fablico-alvo est\u00e1 mais ativo<\/strong>.<\/p>\n\n\n\n<p>As pessoas que lhe dizem que existem melhores hor\u00e1rios pr\u00e9-especificados para postar nas redes sociais est\u00e3o enganando voc\u00ea!<\/p>\n\n\n\n<p>\u00c9 claro que \u00e9 poss\u00edvel encontrar algumas estat\u00edsticas (MUITO) generalizadas. Mas uma estrat\u00e9gia muito melhor seria analisar seu pr\u00f3prio p\u00fablico-alvo.<\/p>\n\n\n\n<p>Sim, \u00e9 poss\u00edvel.<\/p>\n\n\n\n<p>E eu vou lhe mostrar como!<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre o melhor hor\u00e1rio para postar para voc\u00ea!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Eu uso um <strong>Horas quentes<\/strong> <strong>recurso<\/strong> do Brand24, um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramenta de escuta social<\/a>.<\/p>\n\n\n\n<p>Ele pode analisar o comportamento do p\u00fablico com base em seus mentions on-line. <\/p>\n\n\n\n<p>O resultado? <\/p>\n\n\n\n<p>Ele pode identificar as horas exatas com o maior n\u00famero de mentions, alcance e intera\u00e7\u00f5es, ajudando voc\u00ea a determinar o momento ideal para publicar.<\/p>\n\n\n\n<p>Usando esses insights, voc\u00ea pode experimentar e otimizar sua programa\u00e7\u00e3o de postagens.<\/p>\n\n\n\n<p>Como come\u00e7ar?<\/p>\n\n\n\n<p>Configure seu <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" title=\"\">escuta social<\/a> para sua marca (ou hashtag ou qualquer palavra-chave que voc\u00ea queira analisar).<\/p>\n\n\n\n<p>Em seguida, v\u00e1 para a guia \"Hot Hours\".<\/p>\n\n\n\n<p>Para os fins deste artigo, criei um projeto para a Ikea. Ele servir\u00e1 como nosso exemplo para que eu possa explicar melhor a m\u00e1gica que acontece aqui.<\/p>\n\n\n\n<p>Portanto, depois de inserir a guia, voc\u00ea precisa filtrar os resultados para obter a an\u00e1lise espec\u00edfica para m\u00eddias sociais.<\/p>\n\n\n\n<p>V\u00e1 para filtros e marque todas as caixas de sele\u00e7\u00e3o de m\u00eddia social:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e418b8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e418b8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-filters.png\" alt=\"Op\u00e7\u00f5es de filtragem na guia Hot Hors do Brand24, uma ferramenta baseada em IA.\" class=\"wp-image-171590\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-filters.png 886w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-filters-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-filters-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-filters-248x140.png 248w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Observa\u00e7\u00e3o importante!<\/strong> As estat\u00edsticas podem ser exibidas de acordo com diferentes fusos hor\u00e1rios. Voc\u00ea pode escolher o seu no canto superior esquerdo. Para fins deste artigo, usei o fuso hor\u00e1rio de Washington, DC, EUA (GMT-5).<\/p>\n\n\n\n<p>Uma vez feito isso, voc\u00ea pode verificar o melhor momento para postar em plataformas de m\u00eddia social para a palavra-chave que voc\u00ea rastreia.<\/p>\n\n\n\n<p>A maneira de ler esses gr\u00e1ficos \u00e9 muito simples: quanto mais escura a cor, maior o engajamento durante esse per\u00edodo (portanto, o melhor momento para postar).<\/p>\n\n\n\n<p>Voc\u00ea pode alternar entre tr\u00eas exibi\u00e7\u00f5es: mentions, alcance e intera\u00e7\u00f5es<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mentions<\/strong> aponta para as horas em que as pessoas falam mais sobre a palavra-chave. Portanto, no meu exemplo, esses s\u00e3o os hor\u00e1rios em que a maioria dos mentions, incluindo \"Ikea\", apareceu nas plataformas de m\u00eddia social.<\/li>\n<\/ol>\n\n\n\n<p>\u00c9 assim que a Ikea se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e41c66&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e41c66\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-mentions.png\" alt=\"Os hor\u00e1rios mais ativos dos mentions - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171591\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-mentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-mentions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-mentions-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-mentions-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira, \u00e0s 9h e \u00e0s 17h<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 4h, 8h e 12h<\/li>\n\n\n\n<li>Quinta-feira, \u00e0s 12h e \u00e0s 17h<\/li>\n\n\n\n<li>Sexta-feira \u00e0s 12 horas<\/li>\n\n\n\n<li>Domingo \u00e0s 9h<\/li>\n<\/ul>\n\n\n\n<p>Ent\u00e3o, em geral, <strong>O melhor hor\u00e1rio de postagem para a Ikea seria \u00e0s 12 horas.<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Alcance<\/strong> est\u00e1 estabelecendo o melhor hor\u00e1rio para postar com base na quantidade de mentions altamente vis\u00edveis (com maior alcance) em hor\u00e1rios espec\u00edficos.<\/li>\n<\/ol>\n\n\n\n<p>\u00c9 assim que a Ikea se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e41fae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e41fae\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reach.png\" alt=\"Os hor\u00e1rios mais ativos por alcance - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171592\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reach-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reach-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reach-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, os melhores momentos para a Ikea postar, se quiser melhorar seu desempenho, s\u00e3o <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" title=\"\">alcance da m\u00eddia social<\/a> seria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 17 horas<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 5h e \u00e0s 15h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 17h e \u00e0s 18h<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 4h, \u00e0s 14h e \u00e0s 17h<\/li>\n\n\n\n<li>Domingo \u00e0s 11 horas<\/li>\n<\/ul>\n\n\n\n<p>Em geral, <strong>5 PM \u00e9 o hor\u00e1rio de maior alcance eficiente para a Ikea<\/strong>.<\/p>\n\n\n\n<p>Dica profissional: \u00c9 prov\u00e1vel que, durante esses hor\u00e1rios, os perfis mais influentes estejam ativos!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Intera\u00e7\u00f5es<\/strong> s\u00e3o estabelecidos com base nos hor\u00e1rios com maior engajamento em termos de intera\u00e7\u00f5es. Portanto, quando as pessoas mais interagem (curtem, comentam, compartilham etc.) com os mentions, incluindo a palavra-chave.<\/li>\n<\/ol>\n\n\n\n<p>\u00c9 assim que a Ikea se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e42312&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e42312\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-interactions.png\" alt=\"Os hor\u00e1rios mais ativos por intera\u00e7\u00f5es - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171593\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-interactions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-interactions-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-interactions-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-interactions-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, esses hor\u00e1rios seriam os melhores para postar para maximizar o engajamento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 11 horas<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 2h, 5h e 15h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 12h, 21h e 23h<\/li>\n\n\n\n<li>Sexta-feira \u00e0s 14 horas<\/li>\n\n\n\n<li>Domingo \u00e0s 10 horas<\/li>\n<\/ul>\n\n\n\n<p>Em geral, para a Ikea, <strong>o melhor hor\u00e1rio para publicar para obter engajamento na m\u00eddia social seria por volta das 11 horas da manh\u00e3<\/strong>.<\/p>\n\n\n\n<p>\u00c9 claro que, como voc\u00ea provavelmente percebeu, essas estat\u00edsticas se baseiam no comportamento do p\u00fablico e n\u00e3o garantem resultados incr\u00edveis durante esses per\u00edodos.<\/p>\n\n\n\n<p>No entanto, as chances de ser preciso s\u00e3o bastante altas e vale a pena test\u00e1-lo!<\/p>\n\n\n\n<p>Al\u00e9m disso, \u00e9 uma ferramenta que o ajudar\u00e1 a entender melhor seu p\u00fablico. Ela d\u00e1 o que pensar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Quando as pessoas falam mais sobre voc\u00ea?<\/em><\/li>\n\n\n\n<li><em>H\u00e1 algum padr\u00e3o quando as pessoas mais influentes falam sobre voc\u00ea?<\/em><\/li>\n\n\n\n<li><em>Voc\u00ea tem algum hor\u00e1rio extra de baixo engajamento para excluir da programa\u00e7\u00e3o de postagens?<\/em><\/li>\n<\/ul>\n\n\n\n<p>Ok, j\u00e1 que cobrimos a an\u00e1lise geral das plataformas de m\u00eddia social, vamos passar para as mais espec\u00edficas!<\/p>\n\n\n\n<p>As diferentes m\u00eddias sociais variam em termos de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tipos de conte\u00fado<\/li>\n\n\n\n<li>Objetivo do uso<\/li>\n\n\n\n<li>E mais!<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 por isso que cada plataforma pode ter diferentes horas ativas.<\/p>\n\n\n\n<p>Para obter a an\u00e1lise de uma plataforma espec\u00edfica, basta alterar a filtragem para a plataforma que voc\u00ea deseja analisar.<\/p>\n\n\n\n<p>Vamos detalhar os mais populares:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok\"><strong>Melhor hor\u00e1rio para postar no TikTok<\/strong><\/h3>\n\n\n\n<p>Aqui est\u00e3o os resultados do TikTok que obtive para a Ikea:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e42725&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e42725\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok.png\" alt=\"Os hor\u00e1rios mais ativos no TikTok - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171594\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, os usu\u00e1rios do TikTok tendem a ser mais ativos no:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter\u00e7a-feira, \u00e0s 18h e \u00e0s 20h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 21 horas<\/li>\n\n\n\n<li>Quinta-feira \u00e0s 21 horas<\/li>\n\n\n\n<li>S\u00e1bado \u00e0s 19 horas e \u00e0s 20 horas<\/li>\n\n\n\n<li>Domingo, \u00e0s 20h e \u00e0s 22h<\/li>\n<\/ul>\n\n\n\n<p>Em geral, para a Ikea, \u00e9 melhor postar no TikTok <strong>\u00e0 noite<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram\"><strong>Melhor hor\u00e1rio para postar no Instagram<\/strong><\/h3>\n\n\n\n<p>Aqui est\u00e1 a an\u00e1lise das horas ativas do Instagram:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e42a06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e42a06\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-instagram.png\" alt=\"Os hor\u00e1rios mais ativos no Instagram - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171595\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-instagram.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-instagram-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-instagram-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-instagram-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, os usu\u00e1rios do Instagram tendem a ser mais ativos no:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 15h e \u00e0s 17h<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 10h<\/li>\n\n\n\n<li>Quinta-feira \u00e0s 18 horas<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 17h e \u00e0s 18h<\/li>\n\n\n\n<li>Domingo \u00e0s 15h e \u00e0s 17h<\/li>\n<\/ul>\n\n\n\n<p>Portanto, os hor\u00e1rios de pico de engajamento s\u00e3o definitivamente <strong>no final da tarde<\/strong>.<\/p>\n\n\n\n<p>Para a Ikea, seria eficaz usar esses insights do Instagram e publicar por volta das 17 horas para maximizar a visibilidade e a intera\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook\"><strong>Melhor hor\u00e1rio para postar no Facebook<\/strong><\/h3>\n\n\n\n<p>Aqui est\u00e1 a an\u00e1lise das publica\u00e7\u00f5es do Facebook:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e42ce2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e42ce2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-facebook.png\" alt=\"Os hor\u00e1rios mais ativos no Facebook - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171596\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-facebook.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-facebook-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-facebook-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-facebook-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, os usu\u00e1rios do Facebook tendem a ser mais ativos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter\u00e7a-feira, \u00e0s 11h e \u00e0s 15h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 10h e \u00e0s 11h<\/li>\n\n\n\n<li>Quinta-feira \u00e0s 12 horas<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 10h, 12h e 18h<\/li>\n<\/ul>\n\n\n\n<p>Os hor\u00e1rios de pico de engajamento s\u00e3o principalmente <strong>manh\u00e3s tardias<\/strong>.<\/p>\n\n\n\n<p>Eu sugeriria que a Ikea postasse por volta das 10h \u00e0s 12h para obter os melhores resultados, pois esses hor\u00e1rios geram muito engajamento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\"><strong>Melhor hor\u00e1rio para postar no YouTube<\/strong><\/h3>\n\n\n\n<p>Para o YouTube, voc\u00ea precisa filtrar os resultados rolando para baixo e inserindo \"youtube.com\" na se\u00e7\u00e3o Dom\u00ednio.<\/p>\n\n\n\n<p>Aqui est\u00e1 a an\u00e1lise que fiz para a Ikea:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e42fb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e42fb6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-youtube.png\" alt=\"Os hor\u00e1rios mais ativos no YouTube - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171597\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-youtube.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-youtube-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-youtube-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-youtube-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, a Ikea teria o maior engajamento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 15 horas<\/li>\n\n\n\n<li>Ter\u00e7a-feira \u00e0s 18 horas<\/li>\n\n\n\n<li>Quinta-feira \u00e0s 16h, 18h, 23h<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 17h e \u00e0s 18h<\/li>\n\n\n\n<li>Domingo \u00e0s 15h e \u00e0s 17h<\/li>\n<\/ul>\n\n\n\n<p>Os hor\u00e1rios de pico de engajamento s\u00e3o principalmente <strong>\u00e0 tarde<\/strong>.<\/p>\n\n\n\n<p>Sugiro que a Ikea tente mudar o hor\u00e1rio de postagem para as 17 horas para obter melhores resultados no YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin\"><strong>Melhor momento para postar no LinkedIn<\/strong><\/h3>\n\n\n\n<p>No LinkedIn, voc\u00ea tamb\u00e9m precisa adicionar o filtro usando a op\u00e7\u00e3o de dom\u00ednio.<\/p>\n\n\n\n<p>Esta \u00e9 a an\u00e1lise que obtive para o LinkedIn:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e432be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e432be\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-linkedin.png\" alt=\"Os hor\u00e1rios mais ativos no LinkedIn - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171598\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-linkedin.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-linkedin-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-linkedin-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-linkedin-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, para essa plataforma de m\u00eddia social, a ferramenta encontrou menos mentions. Mas a Ikea ainda pode tentar adicionar suas publica\u00e7\u00f5es de m\u00eddia social em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter\u00e7a-feira, \u00e0s 5h<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 9h<\/li>\n\n\n\n<li>Domingo \u00e0s 2h<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"x\"><strong>Melhor hor\u00e1rio para postar no X (Twitter)<\/strong><\/h3>\n\n\n\n<p>Esta \u00e9 a an\u00e1lise que obtive para X (Twitter):<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e4357e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e4357e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"330\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-x-twitter.png\" alt=\"Os hor\u00e1rios mais ativos no X (Twitter) - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171599\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-x-twitter.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-x-twitter-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-x-twitter-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-x-twitter-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Portanto, a Ikea teria o maior engajamento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira, \u00e0s 9h<\/li>\n\n\n\n<li>Ter\u00e7a-feira, das 10 \u00e0s 11 horas<\/li>\n\n\n\n<li>Quarta-feira, \u00e0 1h<\/li>\n\n\n\n<li>Sexta-feira \u00e0s 3h<\/li>\n\n\n\n<li>S\u00e1bado, \u00e0s 10h<\/li>\n\n\n\n<li>Domingo \u00e0s 23h<\/li>\n<\/ul>\n\n\n\n<p>Sugiro que a Ikea inclua em seu cronograma de postagens de m\u00eddia social postagens X (Twitter) sobre <strong>Ter\u00e7a-feira, das 10 \u00e0s 11 horas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reddit\"><strong>Melhor hor\u00e1rio para postar no Reddit<\/strong><\/h3>\n\n\n\n<p>No caso do Reddit, voc\u00ea tamb\u00e9m precisar\u00e1 adicionar o filtro digitando o nome do dom\u00ednio.<\/p>\n\n\n\n<p>Aqui est\u00e1 a an\u00e1lise que fiz para a Ikea:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e43859&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e43859\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reddit.png\" alt=\"Os hor\u00e1rios mais ativos no Reddit - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171600\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reddit.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reddit-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reddit-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-reddit-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ent\u00e3o, as pessoas falam mais sobre a Ikea no Reddit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter\u00e7a-feira \u00e0s 17 horas<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 12 horas<\/li>\n\n\n\n<li>Quinta-feira, \u00e0s 10h<\/li>\n\n\n\n<li>Domingo \u00e0s 11h, 16h e 17h<\/li>\n<\/ul>\n\n\n\n<p>Acho que, para a Ikea, o melhor momento para postar no Reddit seria sexta-feira <strong>\u00e0s 16h e 17h<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why\"><strong>Por que esses hor\u00e1rios funcionam:<\/strong><\/h3>\n\n\n\n<p>Essas horas ativas n\u00e3o surgem do nada!<\/p>\n\n\n\n<p>Acredito que h\u00e1 dois dos fatores mais importantes que os fazem funcionar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"audience\"><strong>Comportamento do p\u00fablico<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Cada plataforma tem seu pr\u00f3prio ritmo. Ele \u00e9 moldado pelos h\u00e1bitos e expectativas exclusivos de seus usu\u00e1rios.<\/p>\n\n\n\n<p>Por exemplo, o LinkedIn \u00e9 uma rede profissional. Os usu\u00e1rios se envolvem mais durante o hor\u00e1rio de trabalho, geralmente no meio da manh\u00e3 ou no in\u00edcio da tarde, quando est\u00e3o no intervalo do almo\u00e7o ou fazendo networking.<\/p>\n\n\n\n<p>Completamente diferente \u00e9 o TikTok. Essa plataforma de m\u00eddia social \u00e9 conhecida por sua vibra\u00e7\u00e3o casual e divertida. O TikTok prospera \u00e0 noite e nos fins de semana, quando os usu\u00e1rios procuram relaxar e se divertir.<\/p>\n\n\n\n<p>A compreens\u00e3o desses comportamentos permite que voc\u00ea sincronize seu conte\u00fado com o fluxo natural do dia do seu p\u00fablico.<\/p>\n\n\n\n<p>O resultado?<\/p>\n\n\n\n<p>Maiores chances de melhor visibilidade e engajamento.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li class=\"algorithms\"><strong>Algoritmos de m\u00eddia social<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Os algoritmos de m\u00eddia social recompensam o conte\u00fado que atrai engajamento r\u00e1pido.<\/p>\n\n\n\n<p>\u00c9 por isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicar em hor\u00e1rios de alta atividade aumenta a probabilidade de intera\u00e7\u00f5es imediatas (curtidas, coment\u00e1rios, compartilhamentos).<\/li>\n\n\n\n<li>Essas intera\u00e7\u00f5es sinalizam para o algoritmo que seu conte\u00fado \u00e9 valioso, fazendo com que ele priorize sua publica\u00e7\u00e3o nos feeds ou nas p\u00e1ginas Para voc\u00ea.<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo, o algoritmo do TikTok se concentra no tempo de exibi\u00e7\u00e3o e no envolvimento nas primeiras horas. Portanto, uma publica\u00e7\u00e3o bem planejada pode ganhar for\u00e7a mais rapidamente e ter um desempenho melhor a longo prazo.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre o melhor hor\u00e1rio para postar para voc\u00ea!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"live\"><strong>Qual \u00e9 o melhor momento para entrar ao vivo nas m\u00eddias sociais?<\/strong><\/h2>\n\n\n\n<p>A entrada em opera\u00e7\u00e3o tem tudo a ver com <strong>p\u00fablico<\/strong> <strong>engajamento<\/strong>.<\/p>\n\n\n\n<p>Diferentemente das postagens comuns, o conte\u00fado ao vivo \u00e9 din\u00e2mico e interativo. Ele d\u00e1 aos espectadores a chance de fazer perguntas, deixar coment\u00e1rios e at\u00e9 mesmo influenciar o rumo da conversa.<\/p>\n\n\n\n<p>A guia \"intera\u00e7\u00f5es\" do Hot Hours pode ajud\u00e1-lo a identificar os melhores hor\u00e1rios para o maior envolvimento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e43e80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e43e80\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-live.png\" alt=\"O melhor momento para entrar ao vivo nas m\u00eddias sociais - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171601\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-live.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-live-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-live-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-live-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Para a Ikea, as transmiss\u00f5es ao vivo das 8h \u00e0s 14h \u00e0s ter\u00e7as-feiras podem ser as mais eficientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"industry\"><strong>Melhor hor\u00e1rio para publicar conte\u00fado de m\u00eddia social por setor<\/strong><\/h2>\n\n\n\n<p>Se n\u00e3o quiser configurar seu pr\u00f3prio projeto e acessar an\u00e1lises detalhadas, voc\u00ea sempre poder\u00e1 usar as programa\u00e7\u00f5es pr\u00e9-elaboradas.<\/p>\n\n\n\n<p>Criei projetos para alguns dos setores mais populares, portanto, voc\u00ea pode us\u00e1-los se corresponderem \u00e0s suas necessidades!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fashion\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para moda<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 11 horas<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 10h e \u00e0s 11h<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 11 horas<\/li>\n\n\n\n<li>Sexta-feira \u00e0s 11 horas<\/li>\n\n\n\n<li>S\u00e1bado, \u00e0s 11h e \u00e0s 13h<\/li>\n\n\n\n<li>Domingo \u00e0s 11 horas<\/li>\n<\/ul>\n\n\n\n<p>Em geral, \u00e9 melhor publicar conte\u00fado de moda nas plataformas de m\u00eddia social em <strong>11 AM<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e441de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e441de\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"324\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fashion.png\" alt=\"O melhor momento para publicar nas m\u00eddias sociais sobre moda - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171602\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fashion.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fashion-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fashion-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fashion-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"travel\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para viagens<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 11h, 12h, 17h e 18h<\/li>\n\n\n\n<li>Ter\u00e7a-feira, 11 e 12 horas<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 18 horas<\/li>\n\n\n\n<li>Domingo \u00e0s 17h e \u00e0s 18h<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e44485&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e44485\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-travel.png\" alt=\"O melhor momento para publicar nas m\u00eddias sociais sobre viagens - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171603\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-travel.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-travel-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-travel-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-travel-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar <a href=\"https:\/\/flippingbook.com\/ebooks\/flipbook-travel\" target=\"_blank\" rel=\"noopener\" title=\"\">conte\u00fado de viagem<\/a> nas plataformas de m\u00eddia social em <strong>5 - 6 PM<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fitness\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para fitness<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira, \u00e0s 11h e \u00e0s 12h<\/li>\n\n\n\n<li>Ter\u00e7a-feira \u00e0s 11 horas<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 11 horas<\/li>\n\n\n\n<li>Sexta-feira, das 10 \u00e0s 11 horas<\/li>\n\n\n\n<li>S\u00e1bado \u00e0s 11 horas<\/li>\n\n\n\n<li>Domingo \u00e0s 11 horas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e4473b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e4473b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"311\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fitness.png\" alt=\"O melhor momento para publicar nas m\u00eddias sociais sobre condicionamento f\u00edsico - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171604\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fitness.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fitness-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fitness-300x93.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-fitness-248x77.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar conte\u00fado de fitness em plataformas de m\u00eddia social <strong>por volta das 11 horas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"beauty\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para beleza<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira \u00e0s 11h, 12h e 17h<\/li>\n\n\n\n<li>Ter\u00e7a-feira \u00e0s 11 horas<\/li>\n\n\n\n<li>Quarta-feira, \u00e0s 11h e \u00e0s 17h<\/li>\n\n\n\n<li>Quinta-feira, \u00e0s 11h e \u00e0s 17h<\/li>\n\n\n\n<li>Sexta-feira \u00e0s 11 horas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e44a0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e44a0c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-beauty.png\" alt=\"O melhor momento para publicar nas m\u00eddias sociais sobre beleza - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171605\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-beauty.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-beauty-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-beauty-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-beauty-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar conte\u00fado de beleza em plataformas de m\u00eddia social <strong>\u00e0s 11h ou \u00e0s 17h<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"technology\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para tecnologia<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira, \u00e0s 11h e \u00e0s 12h<\/li>\n\n\n\n<li>Ter\u00e7a-feira \u00e0s 12 horas<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 12h e \u00e0s 13h<\/li>\n\n\n\n<li>S\u00e1bado, das 12 \u00e0s 15 horas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e44c98&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e44c98\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"326\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-technology.png\" alt=\"O melhor momento para publicar nas m\u00eddias sociais sobre tecnologia - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171606\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-technology.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-technology-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-technology-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-technology-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar conte\u00fado t\u00e9cnico em plataformas de m\u00eddia social <strong>por volta das 12 horas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"restaurants\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para restaurantes<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter\u00e7a-feira \u00e0s 22h e \u00e0s 23h<\/li>\n\n\n\n<li>Quinta-feira, \u00e0s 20h<\/li>\n\n\n\n<li>S\u00e1bado, \u00e0s 9h, 11h e 18h<\/li>\n\n\n\n<li>Domingo \u00e0s 8 horas da manh\u00e3<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e44f1c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e44f1c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"323\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-restaurant-1.png\" alt=\"O melhor hor\u00e1rio para postar nas m\u00eddias sociais sobre restaurantes - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171608\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-restaurant-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-restaurant-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-restaurant-1-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-restaurant-1-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar o conte\u00fado do restaurante em plataformas de m\u00eddia social <strong>\u00e0 noite durante a semana e pela manh\u00e3 nos finais de semana<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hotels\"><strong>Melhor hor\u00e1rio para postar nas m\u00eddias sociais para hot\u00e9is<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segunda-feira, \u00e0s 8h, 9h e 11h<\/li>\n\n\n\n<li>Ter\u00e7a-feira, \u00e0s 9h e \u00e0s 11h<\/li>\n\n\n\n<li>Sexta-feira, \u00e0s 10h<\/li>\n\n\n\n<li>Domingo \u00e0s 13 horas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e451c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e451c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"331\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hotels.png\" alt=\"O melhor hor\u00e1rio para postar nas m\u00eddias sociais sobre hot\u00e9is - an\u00e1lise usando a guia Hot Hours. \" class=\"wp-image-171609\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hotels.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hotels-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hotels-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hotels-248x82.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Em geral, \u00e9 melhor publicar conte\u00fado relacionado ao hotel em plataformas de m\u00eddia social <strong>pela manh\u00e3<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social\"><strong>Existe um hor\u00e1rio ideal para publicar nas m\u00eddias sociais?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Embora muitos artigos ofere\u00e7am dados gerais, a verdadeira m\u00e1gica est\u00e1 nos insights personalizados.<\/p>\n\n\n\n<p>Acho que \u00e9 muito melhor usar ferramentas como o Hot Hours do Brand24 para determinar os hor\u00e1rios ideais para postar nas m\u00eddias sociais. <\/p>\n\n\n\n<p>Dessa forma, voc\u00ea analisa SEU p\u00fablico espec\u00edfico e seus comportamentos.<\/p>\n\n\n\n<p>Considere o grande n\u00famero de usu\u00e1rios de m\u00eddia social em todo o mundo... <\/p>\n\n\n\n<p>Obter uma an\u00e1lise personalizada \u00e9 uma clara vantagem sobre as estat\u00edsticas gen\u00e9ricas. Ao adaptar sua estrat\u00e9gia ao seu p\u00fablico-alvo.<\/p>\n\n\n\n<p>Ent\u00e3o, quer melhores resultados?<\/p>\n\n\n\n<p>Teste, analise e ajuste seu marketing de m\u00eddia social com base em dados reais.<\/p>\n\n\n\n<p>E se voc\u00ea n\u00e3o quiser se aprofundar tanto e usar ferramentas avan\u00e7adas, sempre poder\u00e1 encontrar alguns insights mais b\u00e1sicos sobre o melhor momento para postar.<\/p>\n\n\n\n<p>Algumas plataformas sociais as fornecem em suas an\u00e1lises. <\/p>\n\n\n\n<p>Deixe-me mostrar a voc\u00ea!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analytics\"><strong>An\u00e1lise de m\u00eddia social<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode encontrar insights sobre o melhor momento para postar para <strong>Instagram<\/strong> e <strong>Facebook<\/strong> no <strong>Meta Business Suite<\/strong>.<\/p>\n\n\n\n<p>V\u00e1 para Insights &gt; P\u00fablico &gt; Tend\u00eancias.<\/p>\n\n\n\n<p>\u00c9 assim que ele se parece:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e4558f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e4558f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-meta-business-suite.png\" alt=\"An\u00e1lises internas sobre os tempos ativos no Instagram e no Facebook.\" class=\"wp-image-171610\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-meta-business-suite.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-meta-business-suite-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-meta-business-suite-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-meta-business-suite-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lises internas sobre os tempos ativos no Instagram e no Facebook.<\/figcaption><\/figure>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Funciona de forma semelhante em&nbsp;<strong>TikTok<\/strong>.<\/span><\/p>\n\n\n\n<p>Para encontrar os hor\u00e1rios ativos de seus seguidores, v\u00e1 para Analytics &gt; Most active times (Hor\u00e1rios mais ativos).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e457e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e457e5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-internal-analytics.png\" alt=\"An\u00e1lise interna sobre os tempos ativos no TikTok.\" class=\"wp-image-171611\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-internal-analytics.png 543w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-internal-analytics-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-internal-analytics-300x276.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-tiktok-internal-analytics-173x159.png 173w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise interna sobre os tempos ativos no TikTok.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tools\"><strong>Ferramentas que analisam o melhor hor\u00e1rio de postagem<\/strong><\/h3>\n\n\n\n<p>H\u00e1 tamb\u00e9m algumas outras ferramentas que podem ajud\u00e1-lo a analisar quando \u00e9 o melhor momento para postar para voc\u00ea.<\/p>\n\n\n\n<p>Aqui est\u00e3o minhas 3 principais op\u00e7\u00f5es com uma breve descri\u00e7\u00e3o:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"brand24\"><strong>1. Brand24<\/strong><\/h4>\n\n\n\n<p>Usos do Hot Hours <a href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-de-midia-social\/\" title=\"\">monitoramento de m\u00eddia social<\/a> para encontrar os melhores hor\u00e1rios de postagem com base em mentions, alcance e intera\u00e7\u00f5es.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e45a8b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e45a8b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"372\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hot-hours-brand24.png\" alt=\"Ferramentas para encontrar o melhor momento para publicar nas m\u00eddias sociais: Brand24. Encontre o melhor hor\u00e1rio para postar para melhorar o engajamento, o alcance e os mentions.\" class=\"wp-image-171612\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hot-hours-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hot-hours-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hot-hours-brand24-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-hot-hours-brand24-248x92.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: o melhor momento para postar para melhorar o engajamento, o alcance e os mentions.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"buffer\"><strong>2. Buffer<\/strong><\/h4>\n\n\n\n<p>O Buffer fornece recomenda\u00e7\u00f5es personalizadas sobre os melhores hor\u00e1rios para postar com base em seu hist\u00f3rico <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-da-midia-social\/\" title=\"\">desempenho da m\u00eddia social<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e45cd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e45cd3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-buffer-1.png\" alt=\"Ferramentas para encontrar o melhor momento para postar nas m\u00eddias sociais: Buffer. Encontre seus hor\u00e1rios de pico para postar e aprimore sua estrat\u00e9gia de m\u00eddia social\" class=\"wp-image-171614\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-buffer-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-buffer-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-buffer-1-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-buffer-1-248x113.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Buffer: Encontre seus hor\u00e1rios de pico para postar e melhore sua estrat\u00e9gia de m\u00eddia social<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sprout-social\"><strong>3. Sprout Social<\/strong><\/h4>\n\n\n\n<p>A ferramenta ViralPost do Sprout Social analisa as m\u00e9tricas de engajamento para encontrar padr\u00f5es e sugere hor\u00e1rios ideais de postagem.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2a87e45f3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2a87e45f3a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-sprout-social.png\" alt=\"Sprout Social: Ferramenta de gerenciamento de m\u00eddia social que o ajudar\u00e1 a encontrar o melhor hor\u00e1rio de postagem.\" class=\"wp-image-171615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-sprout-social.png 793w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-sprout-social-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-sprout-social-300x189.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/best-time-to-post-on-social-media-sprout-social-248x156.png 248w\" sizes=\"auto, (max-width: 793px) 100vw, 793px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social: Ferramenta de gerenciamento de m\u00eddia social para encontrar o melhor hor\u00e1rio de postagem.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise quando seu p\u00fablico est\u00e1 mais ativo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=307\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>As diretrizes gerais sobre algoritmos e comportamento do usu\u00e1rio fornecem um bom ponto de partida. Mas uma solu\u00e7\u00e3o personalizada <a href=\"https:\/\/brand24.com\/blog\/pt\/guia-para-analise-de-midia-social\/\" title=\"\">an\u00e1lise de m\u00eddia social<\/a> sempre produzir\u00e1 melhores resultados.<\/p>\n\n\n\n<p>A m\u00eddia social tem tudo a ver com testes e melhorias.<\/p>\n\n\n\n<p>Portanto, experimente diferentes estrat\u00e9gias para encontrar seu ponto ideal!<\/p>\n\n\n\n<p>Principais conclus\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Os padr\u00f5es de engajamento diferem em outras plataformas de m\u00eddia social,<\/strong> e podem exigir estrat\u00e9gias de postagem diferentes<\/li>\n\n\n\n<li><strong>Teste e atualize!<\/strong> A m\u00eddia social evolui rapidamente. Fazer uma an\u00e1lise uma vez \u00e9 um \u00f3timo come\u00e7o, mas voc\u00ea precisar\u00e1 revisitar e atualizar seus dados regularmente para se manter \u00e0 frente.<\/li>\n\n\n\n<li><strong>Use as ferramentas certas<\/strong>. Minhas principais recomenda\u00e7\u00f5es para otimizar seus hor\u00e1rios de postagem s\u00e3o o Hot Hours do Brand24, o Buffer e o Sprout Social.<\/li>\n<\/ol>\n\n\n\n<p>Pronto para aprimorar sua estrat\u00e9gia de m\u00eddia social? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=311\" title=\"\">Comece com uma avalia\u00e7\u00e3o Brand24<\/a> e encontrar o melhor hor\u00e1rio para postar nas m\u00eddias sociais para voc\u00ea!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra o melhor momento para publicar nas redes sociais usando dados reais. Saiba como isso pode ajud\u00e1-lo a melhorar o engajamento e alcan\u00e7ar novos p\u00fablicos em 2026!<\/p>","protected":false},"author":82,"featured_media":171617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-171587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=171587"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171587\/revisions"}],"predecessor-version":[{"id":182133,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171587\/revisions\/182133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/171617"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=171587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=171587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=171587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}