{"id":171728,"date":"2025-01-17T19:43:59","date_gmt":"2025-01-17T18:43:59","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=171728"},"modified":"2026-04-13T12:04:08","modified_gmt":"2026-04-13T10:04:08","slug":"relatorio-de-marketing","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/marketing-report\/","title":{"rendered":"How to Create a Marketing Report? Template &amp; Example [2026]"},"content":{"rendered":"<p>Fazer marketing sem relat\u00f3rios \u00e9 como cozinhar uma refei\u00e7\u00e3o sem uma receita ou prov\u00e1-la ao longo do caminho. Voc\u00ea est\u00e1 colocando os ingredientes, mas n\u00e3o tem ideia se o prato final ser\u00e1 delicioso ou um desastre. Nesse caso, um relat\u00f3rio de marketing se assemelha a convidar Gordon Ramsey para sua cozinha. Ele \u00e9 brutalmente honesto, traz orienta\u00e7\u00e3o especializada, transforma dados brutos em insights acion\u00e1veis e, por fim, entrega uma pe\u00e7a que voc\u00ea pode servir com orgulho. <\/p>\n\n\n\n<p>Neste artigo, mostrarei como criar relat\u00f3rios de marketing que sejam r\u00e1pidos, profissionais e t\u00e3o impressionantes quanto um prato feito por um chef de classe mundial! <\/p>\n\n\n\n<p>Bom apetite!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>Relat\u00f3rio de marketing<\/b> \u00e9 um documento \u00fanico que apresenta os esfor\u00e7os de marketing em um per\u00edodo espec\u00edfico. Ele inclui as principais m\u00e9tricas e percep\u00e7\u00f5es para mostrar o que funcionou, o que n\u00e3o funcionou e como essas atividades apoiam as metas comerciais gerais. <br><br>Ao transformar n\u00fameros simples em um conjunto de informa\u00e7\u00f5es claras, concisas e visualmente atraentes, ele ajuda os tomadores de decis\u00e3o a acompanhar o progresso, identificar oportunidades, enfrentar desafios e otimizar estrat\u00e9gias futuras de forma eficaz.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">O que \u00e9 um relat\u00f3rio de marketing?<\/h2>\n\n\n\n<p>Um relat\u00f3rio de marketing \u00e9 um documento que mostra o desempenho de seus esfor\u00e7os de marketing em um determinado per\u00edodo e como eles apoiam as metas comerciais gerais.<\/p>\n\n\n\n<p>O relat\u00f3rio geralmente assume a forma de um painel ou conjunto de slides, apresentando suas m\u00e9tricas de marketing e os principais indicadores de desempenho (KPIs) de forma clara e visualmente atraente.<\/p>\n\n\n\n<p>O objetivo \u00e9 ajudar as partes interessadas (sua equipe de marketing, gerentes, executivos, clientes etc.) a entender o que funcionou e o que n\u00e3o funcionou, e usar esses insights para melhorar as campanhas futuras.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Gere seu relat\u00f3rio de marketing rapidamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7keyexamples\">7 tipos principais de relat\u00f3rios de marketing<\/h2>\n\n\n\n<p>O marketing \u00e9 muito diversificado. E assim como h\u00e1 muitos tipos e campos de marketing, h\u00e1 muitos tipos diferentes de relat\u00f3rios de marketing que voc\u00ea pode criar.<\/p>\n\n\n\n<p>Portanto, deixe-me mostrar brevemente os 7 tipos de relat\u00f3rios de marketing mais importantes e usados com mais frequ\u00eancia (com sugest\u00f5es de ferramentas):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">01 Relat\u00f3rio geral de campanhas de marketing digital<\/h3>\n\n\n\n<p>O rei de todos os relatos, aquele que traz todos eles e, na escurid\u00e3o, os prende. Opa, desculpe, n\u00e3o \u00e9 essa hist\u00f3ria! <\/p>\n\n\n\n<p>Agora, falando s\u00e9rio, o relat\u00f3rio geral de marketing combina as principais m\u00e9tricas de v\u00e1rios canais de marketing para fornecer uma vis\u00e3o geral do seu desempenho de marketing. <\/p>\n\n\n\n<p>Ele cria um panorama geral e \u00e9 muito bem recebido por todos os CMOs e outros VIPs de n\u00edvel C.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>PowerBI<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1d463&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1d463\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi-1140x641.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing power bi\" class=\"wp-image-171758\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi-1140x641.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_power_bi.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Power BI<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">02 Relat\u00f3rio de tr\u00e1fego do site<\/h3>\n\n\n\n<p>Seu site \u00e9 como o endere\u00e7o residencial de sua empresa. <\/p>\n\n\n\n<p>Portanto, rastrear o tr\u00e1fego do site \u00e9 como monitorar quantas pessoas entram em sua casa (visitas ao site), de onde elas v\u00eam e como se comportam quando est\u00e3o l\u00e1 dentro. <\/p>\n\n\n\n<p>Excelente para entender seu p\u00fablico e otimizar a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Google Analytics<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1de4c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1de4c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"636\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-1140x636.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing google analytics\" class=\"wp-image-171757\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-1140x636.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_analytics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Google Analytics<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">03 Relat\u00f3rio de marketing de reputa\u00e7\u00e3o da marca<\/h3>\n\n\n\n<p>Ele rastreia mentions on-line e avalia\u00e7\u00f5es de clientes, e faz o <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> de sua marca.<\/p>\n\n\n\n<p>O melhor para gerenciar a percep\u00e7\u00e3o p\u00fablica e avaliar <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reconhecimento da marca\">reconhecimento da marca<\/a> &amp; confian\u00e7a.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Brand24<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1e145&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1e145\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24-1140x621.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing brand24\" class=\"wp-image-171756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24-1140x621.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_brand24.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para dados sobre a reputa\u00e7\u00e3o da marca!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">04 Relat\u00f3rio de marketing de SEO<\/h3>\n\n\n\n<p>Esse relat\u00f3rio avalia os esfor\u00e7os de otimiza\u00e7\u00e3o de mecanismos de pesquisa, como classifica\u00e7\u00f5es de palavras-chave, m\u00e9tricas de tr\u00e1fego org\u00e2nico ou desempenho de backlinks.<\/p>\n\n\n\n<p>Perfeito para conhecer o site e a visibilidade da marca, bem como a estrat\u00e9gia de marketing de conte\u00fado.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Semrush<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1e565&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1e565\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"567\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush-1140x567.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing semrush\" class=\"wp-image-171755\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush-1140x567.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush-248x123.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_semrush.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Semrush<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">05 Relat\u00f3rio de marketing de m\u00eddia social <\/h3>\n\n\n\n<p>O <a href=\"https:\/\/brand24.com\/blog\/pt\/criar-relatorio-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"relat\u00f3rio de m\u00eddia social\">relat\u00f3rio de m\u00eddia social<\/a> rastreia dados de desempenho em plataformas sociais como Facebook, Instagram, X (Twitter), etc. Ele inclui m\u00e9tricas como taxas de engajamento, crescimento de seguidores, alcance de conte\u00fado e muito mais.<\/p>\n\n\n\n<p>Indispens\u00e1vel para entender as intera\u00e7\u00f5es do p\u00fablico e refinar as estrat\u00e9gias de m\u00eddia social.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Sprout Social<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1e83d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1e83d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social-1140x694.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing sprout social\" class=\"wp-image-171759\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social-1140x694.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social-300x183.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social-248x151.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_sprout_social.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Sprout Social<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">06 Relat\u00f3rio de campanhas publicit\u00e1rias <\/h3>\n\n\n\n<p>Ele apresenta m\u00e9tricas como impress\u00f5es, cliques e ROI para campanhas de an\u00fancios pagos.<\/p>\n\n\n\n<p>Fundamental para avaliar a efic\u00e1cia dos an\u00fancios e gerenciar os or\u00e7amentos.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Google Ads \/ Meta Ads Manager<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1ead6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1ead6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads-1140x561.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing google ads\" class=\"wp-image-171754\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads-1140x561.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads-300x148.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads-248x122.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_google_ads.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Google Ads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">07 Relat\u00f3rio de marketing por e-mail <\/h3>\n\n\n\n<p>O relat\u00f3rio de marketing por e-mail inclui taxas de abertura, taxas de cliques e convers\u00f5es de campanhas de e-mail. <\/p>\n\n\n\n<p>Ele ajuda a refinar as estrat\u00e9gias de e-mail para melhorar o envolvimento e os resultados.<\/p>\n\n\n\n<p><strong>Ferramenta principal: <\/strong>Mailchimp<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1ed4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1ed4f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp-1140x713.jpg\" alt=\"ferramenta de relat\u00f3rio de marketing mailchimp\" class=\"wp-image-171753\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp-1140x713.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp-300x188.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp-248x155.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_tool_mailchimp.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do Mailchimp<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta para relat\u00f3rios de marketing!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whytemplate\">Por que o modelo de relat\u00f3rio de marketing \u00e9 seu melhor amigo?<\/h2>\n\n\n\n<p>Independentemente do tipo de relat\u00f3rio em que esteja trabalhando no momento ou dos dados de marketing que ir\u00e1 apresentar,&nbsp;<strong>A melhor dica que posso lhe dar para agilizar seu trabalho \u00e9 usar um modelo de relat\u00f3rio de marketing!<\/strong><\/p>\n\n\n\n<p>Em primeiro lugar, o relat\u00f3rio de marketing <strong>O modelo fornece uma estrutura pronta que economiza muito tempo<\/strong> - especialmente se voc\u00ea for obrigado a apresentar seus esfor\u00e7os de marketing regularmente.<\/p>\n\n\n\n<p>Em segundo lugar, um relat\u00f3rio t\u00e3o bem elaborado <strong>O modelo ajuda a apresentar seus dados com clareza<\/strong>. Isso \u00e9 importante porque facilita a compreens\u00e3o das partes interessadas <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-de-marketing\/\">desempenho de marketing<\/a> em uma vis\u00e3o geral.<\/p>\n\n\n\n<p>A maioria das ferramentas que apresentei anteriormente permite que voc\u00ea crie modelos.<\/p>\n\n\n\n<p>Por exemplo, <strong>Brand24<\/strong> - a principal ferramenta de monitoramento de m\u00eddia para medir os mentions, o sentimento e a reputa\u00e7\u00e3o de sua marca. <strong>funciona perfeitamente em termos de gera\u00e7\u00e3o e compartilhamento de relat\u00f3rios de marketing<\/strong>.<\/p>\n\n\n\n<p><strong>Tudo o que voc\u00ea precisa fazer \u00e9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defina o escopo de seus dados (como fontes, tipo de sentimento, intervalo de datas etc.),<\/li>\n\n\n\n<li>Clique em \"Generate report\" (Gerar relat\u00f3rio) e<\/li>\n\n\n\n<li>Aguardando por 10 segundos.<\/li>\n<\/ul>\n\n\n\n<p>Sim, \u00e9 T\u00c3O simples!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1f1a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1f1a6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"517\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report-1140x517.jpg\" alt=\"Guia brand24 com alimenta\u00e7\u00e3o mentions\" class=\"wp-image-171764\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report-1140x517.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report-300x136.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_generate_report.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gerar relat\u00f3rios de marketing com o Brand24 \u00e9 f\u00e1cil e simples!<\/figcaption><\/figure>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewbox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Confira voc\u00ea mesmo quais modelos de relat\u00f3rios de marketing voc\u00ea pode gerar no Brand24 com apenas alguns cliques:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Exemplo de relat\u00f3rio de marketing interativo<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Exemplo de relat\u00f3rio de marketing em PDF<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/drive.google.com\/file\/d\/1ZUx83FvxcOikTvtB5SPRNXPs2kRsZSyK\/view\" target=\"_blank\">\n                            <span>Relat\u00f3rio de compara\u00e7\u00e3o de concorrentes de marketing<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id6steps\">Como criar um bom relat\u00f3rio de marketing? 6 passos<\/h2>\n\n\n\n<p>Ok, usar um modelo de relat\u00f3rio de marketing \u00e9 bom. Mas para aproveitar ao m\u00e1ximo esse documento e realmente impactar o processo de tomada de decis\u00f5es da sua organiza\u00e7\u00e3o, voc\u00ea deve seguir estas seis boas pr\u00e1ticas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"goals\">01 Escolha suas metas<\/h3>\n\n\n\n<p>Antes de mais nada, voc\u00ea deve esclarecer as metas que o seu relat\u00f3rio de marketing deve atender. Eles garantem que seu relat\u00f3rio de marketing seja uma ferramenta eficaz e com prop\u00f3sito, e n\u00e3o apenas uma cole\u00e7\u00e3o de dados. <\/p>\n\n\n\n<p>Mas como escolh\u00ea-los com sabedoria?<\/p>\n\n\n\n<p><strong>Bem, o melhor ponto de partida \u00e9 fazer algumas perguntas importantes a si mesmo e \u00e0s partes interessadas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Que decis\u00f5es ser\u00e3o influenciadas por esse relat\u00f3rio?<\/strong> Voc\u00ea est\u00e1 tentando avaliar o desempenho anterior, refinar as campanhas em andamento ou planejar estrat\u00e9gias futuras?<\/li>\n\n\n\n<li><strong>Quem \u00e9 o p\u00fablico-alvo deste relat\u00f3rio?<\/strong> Adapte os objetivos e o estilo de apresenta\u00e7\u00e3o conforme o relat\u00f3rio seja para sua equipe de marketing, clientes ou executivos de n\u00edvel C.<\/li>\n\n\n\n<li><strong>Quais m\u00e9tricas espec\u00edficas s\u00e3o importantes para essas metas?<\/strong> Alinhe o conte\u00fado do seu relat\u00f3rio com os KPIs que refletem diretamente as metas, como convers\u00f5es, ROI ou taxas de engajamento.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\ud83d\udca1 <b>Dica profissional: Metas mais inteligentes<\/b><br><br>\nVoc\u00ea provavelmente j\u00e1 ouviu falar sobre a estrutura SMART. Mas h\u00e1 uma nova forma de percep\u00e7\u00e3o de metas escondida por tr\u00e1s do acr\u00f4nimo SMARTER:<br><br>\n<b>Espec\u00edfico<\/b> - um planejamento eficaz requer a redu\u00e7\u00e3o de suas metas<br>\n<b>Mensur\u00e1vel<\/b> - suas metas e seu progresso devem ser poss\u00edveis de medir<br>\n<b>Realiz\u00e1vel<\/b> - estabelecer metas que sejam poss\u00edveis de serem executadas<br>\n<b>Relevante<\/b> - alinhado com a estrat\u00e9gia geral de neg\u00f3cios e marketing<br>\n<b>Baseado no tempo<\/b> - ter um cronograma e prazos claros<br>\n<b>Avaliado<\/b> - avaliar regularmente seu progresso para manter suas metas realistas<br>\n<b>Recompensa<\/b> - valorize todas as pessoas envolvidas no sucesso e as recompense!\n<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"timeframes\">02 Decidir sobre os prazos<\/h3>\n\n\n\n<p>Um relat\u00f3rio de marketing eficaz n\u00e3o \u00e9 um evento \u00fanico. Ele deve ser criado regularmente para acompanhar o progresso e identificar tend\u00eancias ao longo do tempo.<\/p>\n\n\n\n<p>N\u00e3o me entenda mal, ningu\u00e9m (talvez exceto seu chefe) o for\u00e7ar\u00e1 a produzir relat\u00f3rios de marketing semanais abrangentes. <\/p>\n\n\n\n<p>No entanto, <strong>A gera\u00e7\u00e3o consistente de relat\u00f3rios \u00e9 fundamental para monitorar o desempenho e tomar decis\u00f5es informadas<\/strong>.<\/p>\n\n\n\n<p>A frequ\u00eancia dos seus relat\u00f3rios depende de suas metas, do p\u00fablico-alvo e do tipo de dados que est\u00e1 analisando.<\/p>\n\n\n\n<p><strong>Veja como decidir sobre os per\u00edodos de tempo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relat\u00f3rios semanais de marketing<\/strong>: Ideal para medir campanhas de curto prazo ou equipes de marketing \u00e1geis. Esses relat\u00f3rios fornecem atualiza\u00e7\u00f5es r\u00e1pidas sobre o progresso e ajudam a identificar quaisquer problemas imediatos.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios mensais de marketing<\/strong>: Perfeito para monitorar tend\u00eancias mais amplas e avaliar objetivos de m\u00e9dio prazo. Eles fornecem uma vis\u00e3o geral abrangente sem sobrecarregar as partes interessadas.<\/li>\n\n\n\n<li><strong>Relat\u00f3rios trimestrais de marketing<\/strong>: Ideal para apresentar insights estrat\u00e9gicos, medir o progresso de longo prazo e monitorar KPIs de marketing trimestrais.<\/li>\n\n\n\n<li><strong>Relat\u00f3rio anual de marketing<\/strong>: Inclua um resumo do desempenho do ano, principais conquistas, desafios, vis\u00e3o geral do or\u00e7amento de marketing e percep\u00e7\u00f5es estrat\u00e9gicas. Destaque as principais m\u00e9tricas, o ROI e as li\u00e7\u00f5es aprendidas para orientar estrat\u00e9gias futuras.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\ud83d\udca1 <b>Dica profissional: Relat\u00f3rios automatizados<\/b><br><br>\nFerramentas avan\u00e7adas de marketing, como o Brand24, podem lhe enviar relat\u00f3rios autom\u00e1ticos.<br><br>\nO AI Insights - um dos recursos mais \u00fateis do kit de ferramentas do Brand24 - envia e-mails regulares resumindo os insights de sua marca, compartilhando tend\u00eancias e sugerindo recomenda\u00e7\u00f5es para o futuro.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1f9e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1f9e0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights-1140x690.jpg\" alt=\"brand24 ai insights\" class=\"wp-image-171763\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights-1140x690.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O AI Insights envia a voc\u00ea - heh - insights automaticamente<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keymetrics\">03 Escolha as principais m\u00e9tricas&nbsp;<\/h3>\n\n\n\n<p>Independentemente do tipo de relat\u00f3rio de marketing que voc\u00ea criar, das metas que escolher ou dos per\u00edodos de tempo selecionados, um elemento inevit\u00e1vel que voc\u00ea deve incluir \u00e9 um conjunto de m\u00e9tricas de marketing.<\/p>\n\n\n\n<p>Esses indicadores servem como a espinha dorsal de seu relat\u00f3rio de marketing, oferecendo <strong>percep\u00e7\u00f5es mensur\u00e1veis sobre seu desempenho.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, vou compartilhar um pequeno segredo com voc\u00ea: todos os gerentes e executivos de n\u00edvel C s\u00e3o loucos por n\u00fameros! Portanto, se voc\u00ea quiser chamar a aten\u00e7\u00e3o deles e provar o valor do seu trabalho, concentre-se em fornecer os n\u00fameros certos.<\/p>\n\n\n\n<p>Lembre-se, por\u00e9m, de que voc\u00ea deve escolher <strong>m\u00e9tricas que n\u00e3o s\u00e3o apenas impressionantes, mas tamb\u00e9m significativas<\/strong>. Seu foco principal deve ser fazer bem o seu trabalho, n\u00e3o agradar seu chefe. Se for o caso, \u00e9 melhor fugir!<\/p>\n\n\n\n<p>Certo, e quais m\u00e9tricas voc\u00ea deve escolher para o seu relat\u00f3rio? Bem, eu poderia dizer a frase favorita de todos os profissionais de marketing, que \u00e9: depende.<\/p>\n\n\n\n<p><strong>No entanto, h\u00e1 algumas m\u00e9tricas universais que devem ser inclu\u00eddas na maioria dos relat\u00f3rios de marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custo por aquisi\u00e7\u00e3o (CPA)<\/li>\n\n\n\n<li>O volume de mentions<\/li>\n\n\n\n<li>Custo por lead (CPL)<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alcance da m\u00eddia social<\/a> e alcance n\u00e3o social<\/li>\n\n\n\n<li>Valor da vida \u00fatil do cliente (CLV)<\/li>\n\n\n\n<li>Taxa de cliques (CTR)<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/sentimento-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentimento de marca<\/a><\/li>\n\n\n\n<li>Rela\u00e7\u00e3o entre leads qualificados de mercado (MQL) e leads qualificados de vendas (SQL)<\/li>\n\n\n\n<li>Retorno sobre o investimento (ROI)<\/li>\n\n\n\n<li>Compromisso<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\nSe precisar de mais ideias, recomendo enfaticamente que voc\u00ea leia <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing\/\" target=\"_blank\" rel=\"noopener\">este artigo sobre m\u00e9tricas de marketing<\/a> escrito por meu experiente colega.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e1fd4b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e1fd4b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"654\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab-1140x654.jpg\" alt=\"brand24 ai guia de an\u00e1lise aprimorada\" class=\"wp-image-171762\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab-1140x654.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab-300x172.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab-248x142.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_analytics_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A guia Analysis (An\u00e1lise) do Brand24 mostra v\u00e1rias m\u00e9tricas de marketing \u00fateis<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Baixe seu relat\u00f3rio de marketing agora mesmo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visualizations\">04 Lembre-se das visualiza\u00e7\u00f5es de dados<\/h3>\n\n\n\n<p>Ok, \u00e9 hora de dizer em alto e bom som: suas metas e m\u00e9tricas s\u00e3o essenciais, mas<strong> Se voc\u00ea quiser que seu relat\u00f3rio de marketing digital tenha um impacto real, ele deve ter uma \u00f3tima apar\u00eancia!<\/strong><\/p>\n\n\n\n<p>Quero dizer, voc\u00ea n\u00e3o precisa ser muito detalhista e fazer com que seu relat\u00f3rio pare\u00e7a uma obra-prima da arte contempor\u00e2nea. A dica \u00e9 criar um relat\u00f3rio visualmente atraente e f\u00e1cil de ler.<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Porque <strong>as pessoas s\u00e3o criaturas visuais<\/strong>. A visualiza\u00e7\u00e3o de dados \u00e9, sem d\u00favida, a maneira mais simples e impactante de apresentar e explicar seus dados de marketing de uma forma f\u00e1cil de entender.<\/p>\n\n\n\n<p>Lembre-se de que, por melhores que sejam seus dados, um relat\u00f3rio desorganizado e com muito texto pode sobrecarregar e confundir seu p\u00fablico.<\/p>\n\n\n\n<p>Tudo bem, e que tipos de recursos visuais voc\u00ea pode usar? <\/p>\n\n\n\n<p><strong>S\u00e3o elas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tabelas, gr\u00e1ficos e diagramas<\/strong> para mostrar tend\u00eancias e compara\u00e7\u00f5es de dados.<\/li>\n\n\n\n<li><strong>Infogr\u00e1ficos<\/strong> para resumir visualmente os pontos principais.<\/li>\n\n\n\n<li><strong>Imagens e capturas de tela<\/strong> para fornecer exemplos do mundo real.<\/li>\n\n\n\n<li><strong>Tabelas<\/strong> para organizar dados detalhados com clareza.<\/li>\n\n\n\n<li><strong>Mapas de calor<\/strong> para mostrar o comportamento dos usu\u00e1rios.<\/li>\n\n\n\n<li><strong>V\u00eddeos<\/strong> para apresentar visualiza\u00e7\u00f5es din\u00e2micas de campanhas.<\/li>\n\n\n\n<li><strong>GIFs e memes<\/strong> para tornar seu relat\u00f3rio mais envolvente.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"context\">05 Adicionar contexto aos dados<\/h3>\n\n\n\n<p>Os n\u00fameros, por si s\u00f3, podem ser impressionantes, mas sem contexto, s\u00e3o apenas n\u00fameros.<\/p>\n\n\n\n<p>Para tornar seu relat\u00f3rio de marketing significativo e acion\u00e1vel, voc\u00ea precisa explicar <strong>por que os dados s\u00e3o importantes<\/strong> e <strong>o que isso significa para sua estrat\u00e9gia<\/strong>.<\/p>\n\n\n\n<p><strong>Veja como voc\u00ea pode fazer isso na pr\u00e1tica<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explique o \"porqu\u00ea\" <\/strong>destacando os motivos por tr\u00e1s de mudan\u00e7as ou tend\u00eancias significativas.<\/li>\n<\/ul>\n\n\n\n<p>Por exemplo: \"Nosso tr\u00e1fego org\u00e2nico aumentou em 10% este m\u00eas devido ao lan\u00e7amento de nossa nova s\u00e9rie de blogs direcionada a palavras-chave de alto volume.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fornecer refer\u00eancias <\/strong>comparando suas m\u00e9tricas com o desempenho anterior ou com os concorrentes para dar uma perspectiva \u00e0s partes interessadas.<\/li>\n<\/ul>\n\n\n\n<p>Para isso, voc\u00ea pode usar os recursos de compara\u00e7\u00e3o do Brand24, como Compare Periods (Comparar per\u00edodos) e Compare Projects (Comparar projetos). <\/p>\n\n\n\n<p>Esses dois recursos apresentam \u00f3timas refer\u00eancias para suas atividades de marketing na forma de tabelas e gr\u00e1ficos simples.<\/p>\n\n\n\n<p>Copie e cole-os em seu relat\u00f3rio de marketing!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e2029a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e2029a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab-1140x684.jpg\" alt=\"Guia de compara\u00e7\u00e3o de alimenta\u00e7\u00e3o brand24 ai\" class=\"wp-image-171761\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab-1140x684.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_comparison_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compare seu desempenho de marketing com o de seus concorrentes anteriores ou do mercado<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conte uma hist\u00f3ria <\/strong>traduzindo os dados em uma narrativa que explica o que funcionou, o que n\u00e3o funcionou e como os esfor\u00e7os futuros podem ser otimizados.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/leapmesh.com\/data-storytelling-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"De acordo com os c\u00e1lculos feitos pela professora Jennifer Aeker\">De acordo com os c\u00e1lculos feitos pela professora Jennifer Aeker<\/a> (cientista comportamental da Universidade de Standford), as hist\u00f3rias s\u00e3o lembradas 22 vezes mais do que apenas os fatos!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inclua percep\u00e7\u00f5es e recomenda\u00e7\u00f5es acion\u00e1veis <\/strong>sugerindo melhorias ou as pr\u00f3ximas etapas com base nos dados. <\/li>\n<\/ul>\n\n\n\n<p>Os relat\u00f3rios de marketing n\u00e3o servem apenas para traduzir n\u00fameros misteriosos em conclus\u00f5es compreens\u00edveis, mas tamb\u00e9m para encontrar oportunidades de crescimento.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\ud83d\udca1 <b>Dica profissional: Use ferramentas de IA em sua an\u00e1lise de marketing<\/b><br><br>\nAs ferramentas de IA podem ser extremamente \u00fateis na descoberta de insights interessantes e no compartilhamento de recomenda\u00e7\u00f5es.<br><br>\nPor exemplo, o AI Insights do Brand24 fornece recomenda\u00e7\u00f5es personalizadas com base nos dados internos do seu projeto.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4b83e20561&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4b83e20561\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations-1140x620.jpg\" alt=\"Recomenda\u00e7\u00f5es de insights do brand24 ai\" class=\"wp-image-171760\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations-1140x620.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/marketing_report_brand24_ai_insights_recommendations.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Precisa de recomenda\u00e7\u00f5es? O AI Insights far\u00e1 isso por voc\u00ea!<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keepsimple\">06 Mantenha a simplicidade e o foco<\/h3>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, verifique se seu relat\u00f3rio de marketing \u00e9 direto e f\u00e1cil de digerir.<\/p>\n\n\n\n<p>Sobrecarreg\u00e1-lo com detalhes desnecess\u00e1rios ou dados complexos pode confundir seu p\u00fablico e enfraquecer o impacto de seus insights.<\/p>\n\n\n\n<p><strong>Veja como manter o foco de seu relat\u00f3rio de marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Priorizar a relev\u00e2ncia<\/strong>: Inclua apenas as m\u00e9tricas, os recursos visuais e os insights que apoiam diretamente suas metas.<\/li>\n\n\n\n<li><strong>Use uma linguagem clara<\/strong>: Evite jarg\u00f5es e mantenha as explica\u00e7\u00f5es concisas e f\u00e1ceis de entender.<\/li>\n\n\n\n<li><strong>Organizar logicamente<\/strong>: Estruture seu relat\u00f3rio com se\u00e7\u00f5es claras (por exemplo, metas, desempenho, insights, recomenda\u00e7\u00f5es).<\/li>\n\n\n\n<li><strong>Resumir os pontos principais<\/strong>: Adicione um resumo executivo ou destaque as principais conclus\u00f5es no in\u00edcio para refer\u00eancia r\u00e1pida.<\/li>\n\n\n\n<li><strong>Revisar e refinar<\/strong>: Certifique-se de que seu relat\u00f3rio n\u00e3o contenha erros, seja visualmente atraente e esteja alinhado com seus objetivos.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para relat\u00f3rios de marketing!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Criar um relat\u00f3rio de marketing pode parecer uma tarefa complexa, mas com objetivos claros, prazos bem planejados, as m\u00e9tricas certas e visualiza\u00e7\u00f5es eficazes, ele se torna uma ferramenta poderosa para impulsionar o sucesso.<\/p>\n\n\n\n<p>Um relat\u00f3rio bem estruturado ajuda a entender o que est\u00e1 funcionando, a identificar \u00e1reas de melhoria e a alinhar seus esfor\u00e7os com as metas comerciais.<\/p>\n\n\n\n<p>Seja em uma atualiza\u00e7\u00e3o semanal ou em um resumo anual, a consist\u00eancia \u00e9 fundamental para acompanhar o progresso e otimizar as estrat\u00e9gias. <\/p>\n\n\n\n<p>Ferramentas como o Brand24 podem simplificar o processo, fornecendo insights e automatizando relat\u00f3rios para economizar tempo.<\/p>\n\n\n\n<p>Lembre-se de sempre adicionar contexto aos seus dados e manter sua <a href=\"https:\/\/brand24.com\/pt\/brand-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rio de marca<\/a> focado e acion\u00e1vel.<\/p>\n\n\n\n<p>Em \u00faltima an\u00e1lise, um excelente relat\u00f3rio de marketing n\u00e3o se limita a apresentar n\u00fameros - trata-se de contar uma hist\u00f3ria que inspira melhores decis\u00f5es.<\/p>\n\n\n\n<p>Agora, \u00e9 sua vez de criar um relat\u00f3rio que cause impacto!<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Os recursos de IA, como o AI Insights do Brand24, podem simplificar o processo.<\/strong> Eles ajudam voc\u00ea a descobrir tend\u00eancias, fornecer tend\u00eancias e sugerir recomenda\u00e7\u00f5es personalizadas para economizar tempo e aumentar a efic\u00e1cia.<\/li>\n\n\n\n<li><strong>Use compara\u00e7\u00f5es para adicionar contexto e valor ao seu relat\u00f3rio.<\/strong> Por exemplo, compare o desempenho da campanha atual com as anteriores ou compare seus dados com os de rivais do setor para descobrir progressos e oportunidades.<\/li>\n\n\n\n<li><strong>A narrativa visual aumenta a clareza e o impacto do relat\u00f3rio.<\/strong> Use elementos como infogr\u00e1ficos, mapas de calor ou capturas de tela para tornar os dados complexos mais f\u00e1ceis de entender e mais atraentes para as partes interessadas.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=313\" title=\"\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e crie seu relat\u00f3rio de marketing com apenas alguns cliques!<\/p>","protected":false},"excerpt":{"rendered":"<p>O relat\u00f3rio de marketing \u00e9 a maneira mais eficaz de apresentar seus dados, m\u00e9tricas e progresso. Confira este modelo de relat\u00f3rio de marketing, dicas e exemplos!<\/p>","protected":false},"author":83,"featured_media":171770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-171728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=171728"}],"version-history":[{"count":45,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171728\/revisions"}],"predecessor-version":[{"id":183196,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/171728\/revisions\/183196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/171770"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=171728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=171728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=171728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}