{"id":172099,"date":"2025-01-30T11:35:45","date_gmt":"2025-01-30T10:35:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172099"},"modified":"2026-04-13T15:28:20","modified_gmt":"2026-04-13T13:28:20","slug":"desempenho-no-facebook","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/facebook-performance\/","title":{"rendered":"How to Measure Facebook Performance? [2026]"},"content":{"rendered":"<p><strong>A Starbucks est\u00e1 prosperando muito no Facebook - isso \u00e9 impressionante! De que tipo de engajamento estamos falando? Mais de 37 milh\u00f5es de curtidas e uma comunidade vibrante! \u00c9 como dar a cada pessoa no Canad\u00e1 uma x\u00edcara de caf\u00e9 - duas vezes. E a atmosfera? Positiva, com mentions de bebidas sazonais, promo\u00e7\u00f5es e conte\u00fado interativo, como enquetes e concursos.<\/strong><\/p>\n\n\n\n<p>As pessoas adoram seu conte\u00fado, e os n\u00fameros falam por si. Cada publica\u00e7\u00e3o da Starbucks pode facilmente reunir milhares de rea\u00e7\u00f5es, de curtidas a coment\u00e1rios e compartilhamentos.<\/p>\n\n\n\n<p>Mas e quanto a voc\u00ea? Voc\u00ea sabe como \u00e9 o seu desempenho no Facebook?&nbsp;<\/p>\n\n\n\n<p>Neste artigo, mostrarei que medir o desempenho do Facebook n\u00e3o precisa levar o dia inteiro.&nbsp;<\/p>\n\n\n\n<p>Tamb\u00e9m discutirei quais m\u00e9tricas devem ser enfocadas e como medir e desenvolver cada uma delas.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Desempenho no Facebook<\/strong> mostra a efic\u00e1cia com que seu conte\u00fado se conecta com seu p\u00fablico e aumenta seu alcance entre os poss\u00edveis seguidores. Isso \u00e9 essencial para refinar sua estrat\u00e9gia e criar uma forte presen\u00e7a on-line. As principais m\u00e9tricas, como engajamento, visibilidade e sentimento do p\u00fablico, podem medir isso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><strong>Qual \u00e9 o desempenho do Facebook?<\/strong><\/h2>\n\n\n\n<p><strong>Desempenho no Facebook<\/strong> refere-se \u00e0 efic\u00e1cia com que suas atividades na plataforma, como publica\u00e7\u00f5es, v\u00eddeos, an\u00fancios ou campanhas, atingem suas metas.&nbsp;<\/p>\n\n\n\n<p>Para os criadores, isso significa analisar o que funciona, identificar \u00e1reas de melhoria e refinar estrat\u00e9gias para maximizar o impacto e o alcance.&nbsp;<\/p>\n\n\n\n<p><strong>Por que o desempenho do Facebook \u00e9 t\u00e3o importante?<\/strong><\/p>\n\n\n\n<p>Sem o feedback do p\u00fablico, achei dif\u00edcil moderar e avaliar o conte\u00fado de forma eficaz.&nbsp;<\/p>\n\n\n\n<p>A cria\u00e7\u00e3o de conte\u00fado que atraia a aten\u00e7\u00e3o e envolva o p\u00fablico tem um impacto direto sobre a <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visibilidade da marca.<\/a><\/p>\n\n\n\n<p>O desempenho do Facebook me ajuda a encontrar respostas para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estou atingindo o p\u00fablico certo?<\/li>\n\n\n\n<li>Meu conte\u00fado \u00e9 envolvente?<\/li>\n\n\n\n<li>Minhas campanhas est\u00e3o gerando resultados, como tr\u00e1fego, vendas ou conscientiza\u00e7\u00e3o?<\/li>\n\n\n\n<li>Estou gastando meu or\u00e7amento de forma eficiente?<\/li>\n<\/ul>\n\n\n\n<p>O Facebook tamb\u00e9m recompensa os criadores com o Programa de b\u00f4nus de desempenho, projetado para apoiar e incentivar conte\u00fado de alta qualidade. Ao publicar conte\u00fado envolvente e valioso, os criadores podem participar do programa para ganhar b\u00f4nus.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, o desempenho do Facebook \u00e9 a chave para permanecer no jogo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure\"><strong>Como medir o desempenho do Facebook?<\/strong><\/h2>\n\n\n\n<p>Portanto, eu diria que tudo depende do objetivo espec\u00edfico, por exemplo, o reconhecimento da marca ou o aumento das compras.<\/p>\n\n\n\n<p>Quando minha meta \u00e9 precisa, sei quais m\u00e9tricas s\u00e3o cruciais e posso prioriz\u00e1-las. \u00c9 simples: sua a\u00e7\u00e3o deve ser baseada em objetivos e dados.&nbsp;<\/p>\n\n\n\n<p>Quando isso estiver definido, voc\u00ea poder\u00e1 executar sua estrat\u00e9gia no lugar certo e continuar a refin\u00e1-la para obter melhores resultados.<\/p>\n\n\n\n<p>Vamos revisar as principais m\u00e9tricas e explorar como voc\u00ea pode otimizar cada uma delas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 M\u00eddia social e alcance n\u00e3o social<\/strong><\/h3>\n\n\n\n<p>Alcance da m\u00eddia social<strong> <\/strong>refere-se ao n\u00famero de pessoas que veem seu conte\u00fado por meio de intera\u00e7\u00e3o direta com a m\u00eddia social, como publica\u00e7\u00f5es, compartilhamentos, coment\u00e1rios ou an\u00fancios.<\/p>\n\n\n\n<p>O alcance n\u00e3o social mede a exposi\u00e7\u00e3o de n\u00e3o canais, como not\u00edcias, sites, blogs ou f\u00f3runs.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 medi\u00e7\u00e3o da m\u00eddia social e do alcance n\u00e3o social, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prefer\u00eancias de conte\u00fado&nbsp;<\/li>\n\n\n\n<li>Desempenho do an\u00fancio<\/li>\n\n\n\n<li>Posicionamento competitivo<\/li>\n\n\n\n<li>Detec\u00e7\u00e3o de crises<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Para verificar seu alcance social, basta fazer login no Meta Business Suite. Na se\u00e7\u00e3o Facebook Insights, acesse a guia Resultados.<\/p>\n\n\n\n<p>L\u00e1 voc\u00ea encontrar\u00e1 m\u00e9tricas detalhadas para cada publica\u00e7\u00e3o, v\u00eddeo, coment\u00e1rio, curtida e at\u00e9 mesmo seus an\u00fancios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed55243faed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed55243faed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Meta-Business-Suite-reach-1.jpg\" alt=\"An\u00e1lise de alcance pelo Meta Business Suite.\" class=\"wp-image-172119\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Meta-Business-Suite-reach-1.jpg 1060w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Meta-Business-Suite-reach-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Meta-Business-Suite-reach-1-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Meta-Business-Suite-reach-1-248x159.jpg 248w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Tamb\u00e9m gosto de filtrar os resultados por per\u00edodo de tempo, pois isso me ajuda a analisar tend\u00eancias, identificar pontos-chave e padr\u00f5es no envolvimento do p\u00fablico ao longo do tempo.&nbsp;<\/p>\n\n\n\n<p>H\u00e1 uma limita\u00e7\u00e3o: O Meta Business Suite do Facebook fornece m\u00e9tricas importantes, mas apenas para dados do Facebook. Embora cubra atividades org\u00e2nicas e pagas, ele n\u00e3o abrange:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mentions n\u00e3o sociais<\/li>\n\n\n\n<li>Monitoramento entre plataformas<\/li>\n\n\n\n<li>An\u00e1lise competitiva&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Para uma an\u00e1lise completa, prefiro ferramentas que combinem m\u00e9tricas de v\u00e1rias fontes, oferecendo uma vis\u00e3o completa do desempenho.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed552440498&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed552440498\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"333\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-1140x333.jpg\" alt=\"O painel do Brand24, ferramenta alimentada por IA, detectou o alcance social e n\u00e3o social.\" class=\"wp-image-172102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-1140x333.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-1536x448.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-18x5.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-300x88.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard-248x72.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-Brand24-dashboard.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m de poder filtrar meus resultados, agora tamb\u00e9m posso verificar fontes que n\u00e3o sejam de m\u00eddia social.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre seus mentions no Facebook e em outros lugares!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 O volume de mentions<\/strong><\/h3>\n\n\n\n<p>O volume de mentions revela com que frequ\u00eancia e em que contexto uma marca est\u00e1 sendo comentada.<\/p>\n\n\n\n<p>Isso me ajuda a responder a tr\u00eas perguntas importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual \u00e9 a visibilidade da minha marca?<\/li>\n\n\n\n<li>O que est\u00e1 impulsionando as conversas sobre a minha marca?<\/li>\n\n\n\n<li>Os mentions s\u00e3o positivos, negativos ou neutros?<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Em primeiro lugar, verifico o Meta Business Suite ou apenas as notifica\u00e7\u00f5es no Facebook - \u00e9 uma maneira r\u00e1pida e f\u00e1cil de me manter atualizado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed5524411e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed5524411e9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"590\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-notifications-1.jpg\" alt=\"Notifica\u00e7\u00f5es no Facebook\" class=\"wp-image-172222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-notifications-1.jpg 466w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-notifications-1-9x12.jpg 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-notifications-1-300x380.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-notifications-1-126x159.jpg 126w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Mas, sejamos honestos, isso n\u00e3o \u00e9 muito \u00fatil quando h\u00e1 muitas notifica\u00e7\u00f5es. Al\u00e9m disso, ele mostra apenas mentions marcados, o que limita a vis\u00e3o geral.<\/p>\n\n\n\n<p>Para encontrar mentions sem \"@\", tive que recorrer novamente a uma ferramenta externa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed552441a77&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed552441a77\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"386\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-summary.jpg\" alt=\"Mentions e guia de vis\u00e3o geral de alcance no Brand24, ferramenta com IA\" class=\"wp-image-172115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-summary.jpg 720w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-summary-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-summary-300x161.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-summary-248x133.jpg 248w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions e a guia Vis\u00e3o geral do alcance no Brand24<\/figcaption><\/figure>\n\n\n\n<p>Por exemplo, a Starbucks foi mentioned 2375 vezes no Facebook nos \u00faltimos 30 dias. Impressionante!<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, a Starbucks est\u00e1 indo bem, mas e quanto ao seu volume?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Compartilhamento de voz<\/strong><\/h3>\n\n\n\n<p>Mesmo que eu note um aumento nos mentions \u2014 o que \u00e9 excelente \u2014, ainda quero compar\u00e1-los com meus concorrentes para entender verdadeiramente o desempenho da minha marca no mercado.<\/p>\n\n\n\n<p>Por exemplo, se meu produto for roupa de banho, os mentions sobre minha marca aumentar\u00e3o naturalmente durante a temporada de ver\u00e3o.<\/p>\n\n\n\n<p>Mas o mesmo se aplica aos meus concorrentes e, sem compara\u00e7\u00e3o, eu n\u00e3o saberia se estou liderando a conversa ou ficando para tr\u00e1s.<\/p>\n\n\n\n<p>\u00c9 por isso que <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Compartilhamento de voz <\/a><strong>(SOV)<\/strong> \u00e9 uma m\u00e9trica crucial. Ela mostra a visibilidade de minha marca em compara\u00e7\u00e3o com outras, ajudando-me a avaliar minha posi\u00e7\u00e3o competitiva.<\/p>\n\n\n\n<p>Com o SOV, posso identificar lacunas, descobrir novas oportunidades de crescimento e garantir que minha marca permane\u00e7a \u00e0 frente no mercado.<\/p>\n\n\n\n<p>A regra \u00e9 simples: quanto maior o SOV, mais forte \u00e9 a autoridade da marca em seu nicho.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 medi\u00e7\u00e3o do compartilhamento de voz, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual \u00e9 a visibilidade de sua marca em compara\u00e7\u00e3o com a dos concorrentes<\/li>\n\n\n\n<li>Tend\u00eancias e padr\u00f5es nos mentions da marca<\/li>\n\n\n\n<li>Oportunidades para aumentar sua presen\u00e7a<\/li>\n\n\n\n<li>A autoridade de sua marca no mercado<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha a an\u00e1lise SOV!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Como medir isso?<\/strong><\/p>\n\n\n\n<p>Para calcular o SOV, eu simplesmente divido o n\u00famero total de mentions sobre minha marca pelo total de mentions no setor (minha marca + meus principais concorrentes).<\/p>\n\n\n\n<p>Isso pode parecer assustador. Mas acredite em mim, n\u00e3o \u00e9.&nbsp;<\/p>\n\n\n\n<p>Para ser mais eficiente, utilizo uma ferramenta de escuta social que rastreia mentions da minha marca e monitora os concorrentes.&nbsp;<\/p>\n\n\n\n<p>Usando a guia de compara\u00e7\u00e3o, posso ver rapidamente como minha marca se compara a outras com um detalhamento claro e orientado por dados - tudo em segundos!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed5524426e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed5524426e5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-1140x436.jpg\" alt=\"Share of voice da Starbucks e de seus concorrentes analisado pela Brand24, ferramenta alimentada por IA\" class=\"wp-image-172113\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-1140x436.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-1536x588.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-300x115.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis-248x95.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-share-of-voice-analysis.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Participa\u00e7\u00e3o de voz da Starbucks e de seus concorrentes analisada pelo Brand24<\/figcaption><\/figure>\n\n\n\n<p>Um SOV 90% para a Starbucks?&nbsp;<\/p>\n\n\n\n<p>Isso mostra o quanto as pessoas est\u00e3o falando mais sobre a Starbucks em compara\u00e7\u00e3o com a Dunkin' Donuts e a McCaf\u00e9 - ela est\u00e1 claramente dominando a conversa e realmente se destacando!<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\">Est\u00e1 curioso para saber mais sobre as possibilidades oferecidas pelo listening social? D\u00ea uma olhada em nosso guia: <a href=\"https:\/\/brand24.com\/blog\/pt\/escuta-social-do-facebook\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Escuta social do Facebook<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Pontua\u00e7\u00e3o de presen\u00e7a<\/strong><\/h3>\n\n\n\n<p>O Presence Score mede o n\u00famero total de mentions on-line que uma marca recebe em v\u00e1rias plataformas em um per\u00edodo de tempo espec\u00edfico.&nbsp;<\/p>\n\n\n\n<p>Essa \u00e9 uma maneira clara e direta de avaliar a popularidade e o envolvimento geral da marca.&nbsp;<\/p>\n\n\n\n<p>Foi assim que aprendi a efic\u00e1cia de meus esfor\u00e7os.&nbsp;<\/p>\n\n\n\n<p>Ele mostra n\u00e3o apenas a visibilidade da minha marca, mas tamb\u00e9m a frequ\u00eancia com que ela se encontra, repercute e gera conversas no espa\u00e7o digital.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 medi\u00e7\u00e3o do Presence Score, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compreender sua popularidade on-line em um determinado momento<\/li>\n\n\n\n<li>Comparar sua visibilidade com a dos concorrentes<\/li>\n\n\n\n<li>Avaliar a efic\u00e1cia dos esfor\u00e7os de marketing e RP<\/li>\n\n\n\n<li>Avaliar <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reconhecimento da marca<\/a><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed5524430a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed5524430a6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"421\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score-1140x421.jpg\" alt=\"Pontua\u00e7\u00e3o de presen\u00e7a pelo Brand24, ferramenta alimentada por IA\" class=\"wp-image-172110\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score-1140x421.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score-300x111.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score-248x92.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-presence-score.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Escore de presen\u00e7a por Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise sua pontua\u00e7\u00e3o de presen\u00e7a!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Sentimento&nbsp;<\/strong><\/h3>\n\n\n\n<p>Afinal de contas, n\u00e3o se esque\u00e7a de que h\u00e1 pessoas reais por tr\u00e1s de cada intera\u00e7\u00e3o!<\/p>\n\n\n\n<p>Para mim, fornecer conte\u00fado de qualidade \u00e9 a chave para aprimorar qualquer estrat\u00e9gia de m\u00eddia social. No Facebook, o foco est\u00e1 na cria\u00e7\u00e3o de uma comunidade.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00e1lise de sentimento<\/a> me ajuda a ir mais fundo, compreendendo os sentimentos e as atitudes que envolvem meu conte\u00fado.<\/p>\n\n\n\n<p>N\u00e3o se trata apenas de monitorar visualiza\u00e7\u00f5es ou curtidas, mas de descobrir como as pessoas se sentem quando se envolvem com minhas publica\u00e7\u00f5es.<\/p>\n\n\n\n<p>Gra\u00e7as ao monitoramento de sentimentos, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como seu p\u00fablico se sente em rela\u00e7\u00e3o ao seu conte\u00fado<\/li>\n\n\n\n<li>O que gera rea\u00e7\u00f5es positivas ou negativas<\/li>\n\n\n\n<li>Identifique os primeiros sinais de uma potencial crise de comunica\u00e7\u00e3o<\/li>\n\n\n\n<li>Como refinar sua estrat\u00e9gia de postagem para melhorar o engajamento<\/li>\n<\/ul>\n\n\n\n<p>Tamb\u00e9m \u00e9 bom saber que o algoritmo do Facebook prioriza intera\u00e7\u00f5es significativas, recompensando o conte\u00fado que gera engajamento real em vez de exibi\u00e7\u00f5es passivas.&nbsp;<\/p>\n\n\n\n<p><strong>Como rastrear isso?<\/strong><\/p>\n\n\n\n<p>Primeiramente, come\u00e7o com uma vis\u00e3o geral simples do sentimento geral em torno da marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed552443c2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed552443c2d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-sentiment-analysis.jpg\" alt=\"An\u00e1lise de sentimento para a Starbucks pelo Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-172111\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-sentiment-analysis.jpg 719w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-sentiment-analysis-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-sentiment-analysis-300x226.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-sentiment-analysis-211x159.jpg 211w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detalhamento do sentimento em rela\u00e7\u00e3o \u00e0 Starbucks por Brand24<\/figcaption><\/figure>\n\n\n\n<p>H\u00e1 mais maneiras de analisar os sentimentos do p\u00fablico.<\/p>\n\n\n\n<p>Acompanho suas emo\u00e7\u00f5es ao longo do tempo para ver se meus esfor\u00e7os est\u00e3o funcionando, se eles valorizam o conte\u00fado que estou publicando no Facebook e como suas rea\u00e7\u00f5es evoluem com diferentes estrat\u00e9gias.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed5524444c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed5524444c3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis-1140x488.jpg\" alt=\"Emo\u00e7\u00f5es ao longo do tempo pelo Brand24, uma ferramenta alimentada por IA.\" class=\"wp-image-172105\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis-1140x488.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-emotions-analysis.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Momentos emocionantes para o projeto Starbucks da Brand24<\/figcaption><\/figure>\n\n\n\n<p>Por fim, concentro-me no sentimento em torno de t\u00f3picos espec\u00edficos ou at\u00e9 mesmo hashtags, o que \u00e9 especialmente \u00fatil para monitorar campanhas ou iniciativas importantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed552444cd9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed552444cd9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"396\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-1140x396.jpg\" alt=\"An\u00e1lise de sentimento do t\u00f3pico no Brand24\" class=\"wp-image-172116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-1140x396.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-1536x534.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-18x6.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-300x104.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis-248x86.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-topic-analysis.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise tem\u00e1tica do projeto Starbucks pela Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha an\u00e1lise de sentimento ao longo do tempo!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 An\u00e1lise geogr\u00e1fica<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise geogr\u00e1fica \u00e9 como ter um mapa do envolvimento do p\u00fablico.<\/p>\n\n\n\n<p>Entender como o desempenho do Facebook varia em diferentes locais me ajuda a identificar onde meu p\u00fablico est\u00e1 mais ativo. Isso tamb\u00e9m revela quais regi\u00f5es se envolvem com meu conte\u00fado e como as prefer\u00eancias ou os comportamentos diferem com base na geografia.<\/p>\n\n\n\n<p>Gra\u00e7as \u00e0 realiza\u00e7\u00e3o da an\u00e1lise geogr\u00e1fica, voc\u00ea descobrir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Observe as tend\u00eancias de engajamento por regi\u00e3o.<\/li>\n\n\n\n<li>Refinar minha estrat\u00e9gia de publica\u00e7\u00e3o para atender \u00e0s prefer\u00eancias dos locais mais engajados.<\/li>\n\n\n\n<li>Certifique-se de que os an\u00fancios e as campanhas sejam direcionados \u00e0s \u00e1reas certas para obter o m\u00e1ximo impacto.<\/li>\n\n\n\n<li>Aloque o or\u00e7amento de forma mais eficiente, concentrando-se nas regi\u00f5es com o melhor ROI.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed55244578f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed55244578f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"675\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-geo-analysis.jpg\" alt=\"An\u00e1lise geogr\u00e1fica pelo Meta Business Suite\" class=\"wp-image-172118\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-geo-analysis.jpg 1060w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-geo-analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-geo-analysis-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Performance-geo-analysis-248x159.jpg 248w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tip\"><strong>Dica: Avalie o desempenho do Facebook&nbsp;<\/strong><\/h2>\n\n\n\n<p>O segredo para o sucesso no Facebook \u00e9 a consist\u00eancia - <strong>Acompanhar e comparar seus resultados ao longo do tempo<\/strong>.<\/p>\n\n\n\n<p>O benchmarking regular me ajuda a identificar tend\u00eancias, otimizar estrat\u00e9gias e melhorar os resultados.&nbsp;<\/p>\n\n\n\n<p>Vejo o que funciona para as pessoas e como meus concorrentes est\u00e3o se saindo e, assim, refino minha estrat\u00e9gia para obter melhores resultados.<\/p>\n\n\n\n<p>Os principais benef\u00edcios da avalia\u00e7\u00e3o comparativa do desempenho do Facebook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avaliar o momento da campanha<\/li>\n\n\n\n<li>Identificar precocemente o decl\u00ednio do desempenho<\/li>\n\n\n\n<li>Testar novas estrat\u00e9gias de forma eficaz<\/li>\n\n\n\n<li>Fortalecer o posicionamento da marca<\/li>\n\n\n\n<li>Aprimore os insights entre plataformas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ed5524460be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ed5524460be\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison-1140x623.jpg\" alt=\"Compara\u00e7\u00e3o do desempenho da Starbucks, Dunkin&#039; Donuts e McCaf\u00e9.\" class=\"wp-image-172219\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison-1140x623.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/01\/Facebook-Perfomance-comparison.jpg 1179w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Usando a guia Compara\u00e7\u00e3o, analisei a apar\u00eancia da Starbucks, da Dunkin' Donuts e da McCaf\u00e9 em compara\u00e7\u00e3o com a semana:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total de mentions<\/strong>: A Starbucks tem 553 mentions em compara\u00e7\u00e3o com os 298 da Dunkin' Donuts ou os 352 da McCaf\u00e9.<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social<\/strong>: O alcance da m\u00eddia social da Starbucks \u00e9 de 2,5 milh\u00f5es, enquanto a Dunkin' Donuts tem 557 mil e a McCaf\u00e9 tem 1,2 milh\u00e3o.<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a<\/strong>: Dunkin' Donuts 26\/100, McCaf\u00e9 25\/100, enquanto a Starbucks pontua 63\/100, indicando uma presen\u00e7a mais forte em geral.<\/li>\n\n\n\n<li><strong>Conte\u00fado gerado pelo usu\u00e1rio<\/strong>: As 152 pe\u00e7as de UGC da Dunkin' Donuts s\u00e3o ofuscadas pelas 274 da Starbucks.<\/li>\n<\/ul>\n\n\n\n<p>Com esses insights, voc\u00ea pode identificar seus pontos fortes e fracos, direcionar as \u00e1reas que precisam ser melhoradas e ajustar sua estrat\u00e9gia para aumentar a visibilidade e o envolvimento.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compare com os concorrentes!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Medir o desempenho do Facebook \u00e9 como ter uma b\u00fassola para os criadores de conte\u00fado - ela mostra a dire\u00e7\u00e3o a ser tomada e ajuda a manter o rumo.&nbsp;<\/p>\n\n\n\n<p>Sem medir consistentemente o desempenho do Facebook, \u00e9 quase imposs\u00edvel saber o que funciona, elevar sua postagem a um novo patamar ou criar carret\u00e9is que gerem visualiza\u00e7\u00f5es significativas.&nbsp;<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seja consistente! <\/strong>Publique de forma consistente, pelo menos a cada poucos dias<\/li>\n\n\n\n<li><strong>Aproveite as ferramentas avan\u00e7adas <\/strong>para acessar seu desempenho por completo&nbsp;<\/li>\n\n\n\n<li><strong>N\u00e3o se esque\u00e7a de fazer um benchmark<\/strong> Seu desempenho ao longo dos meses e em rela\u00e7\u00e3o aos seus concorrentes<\/li>\n\n\n\n<li><strong>Aprenda e se adapte! <\/strong>Seja em rela\u00e7\u00e3o a novas tend\u00eancias ou atualiza\u00e7\u00f5es de plataforma, mantenha-se curioso.<\/li>\n<\/ul>\n\n\n\n<p>Pronto para levar seu desempenho no Facebook para o pr\u00f3ximo n\u00edvel? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=318\" title=\"\">Comece com uma avalia\u00e7\u00e3o Brand24<\/a> e desbloqueie todo o potencial da an\u00e1lise hoje mesmo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Deseja melhorar seu desempenho no Facebook? Saiba como rastrear as principais m\u00e9tricas e implementar estrat\u00e9gias eficazes para aumentar o engajamento e a visibilidade no Facebook!<\/p>","protected":false},"author":89,"featured_media":172220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-172099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agata","cf_author_last_name":"Bernatek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=172099"}],"version-history":[{"count":7,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172099\/revisions"}],"predecessor-version":[{"id":179516,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172099\/revisions\/179516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/172220"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=172099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=172099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=172099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}