{"id":172343,"date":"2025-02-07T17:08:30","date_gmt":"2025-02-07T16:08:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172343"},"modified":"2026-01-21T12:03:51","modified_gmt":"2026-01-21T11:03:51","slug":"analise-de-sentimento-do-mercado","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/market-sentiment-analysis\/","title":{"rendered":"Como fazer a an\u00e1lise de sentimento do mercado? Guia de 6 etapas e exemplo da Nvidia"},"content":{"rendered":"<p>Em janeiro de 2025, a Nvidia sofreu uma enorme queda no sentimento do mercado. Devido \u00e0 revela\u00e7\u00e3o do modelo chin\u00eas de linguagem de IA DeepSeek, as a\u00e7\u00f5es da Nvidia ca\u00edram 17%. Al\u00e9m disso, a empresa sofreu um grande aumento de mentions negativos, principalmente de fontes de m\u00eddia n\u00e3o social. De acordo com minha an\u00e1lise de sentimento do mercado, o n\u00famero de mentions negativos da Nvidia aumentou em 214% em uma semana! Se quiser aprender a fazer essa an\u00e1lise, este artigo \u00e9 definitivamente para voc\u00ea!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n<b>An\u00e1lise do sentimento do mercado<\/b> pode se referir a duas esferas: RP e marketing e mercados financeiros. Independentemente do contexto, ele mede a opini\u00e3o p\u00fablica e as emo\u00e7\u00f5es em rela\u00e7\u00e3o a uma marca, mercado ou ativo. Em geral, a an\u00e1lise de sentimento do mercado tem como objetivo ajudar a tomar melhores decis\u00f5es com base em dados em tempo real.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatismarketsentimentanalysis\"><strong>O que \u00e9 an\u00e1lise de sentimento do mercado?<\/strong><\/h2>\n\n\n\n<p>A resposta \u00e0 pergunta sobre o que \u00e9 uma an\u00e1lise de sentimento do mercado depende do contexto:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Contexto de RP e marketing<\/strong><br><br>A an\u00e1lise de sentimento do mercado mede as opini\u00f5es p\u00fablicas sobre uma marca, um t\u00f3pico ou todo o nicho de mercado, acompanhando as discuss\u00f5es on-line e categorizando os mentions da marca como positivos, negativos ou neutros. <br><br>Entender o sentimento do mercado ajuda a gerenciar a reputa\u00e7\u00e3o da marca, descobrir tend\u00eancias e responder prontamente a poss\u00edveis crises.<\/li>\n\n\n\n<li><strong>Mercado de a\u00e7\u00f5es e contexto comercial<\/strong><br><br>A an\u00e1lise do sentimento do mercado refere-se ao humor geral dos investidores em rela\u00e7\u00e3o a um determinado ativo ou mercado, o que pode afetar os poss\u00edveis movimentos de pre\u00e7os. <br><br>Ao entender se o sentimento \u00e9 de alta (positivo) ou de baixa (negativo), os traders podem tomar decis\u00f5es de investimento mais razo\u00e1veis.<\/li>\n<\/ol>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize uma an\u00e1lise abrangente do sentimento do mercado!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ambas as esferas podem parecer muito distantes em um piscar de olhos. Mas, na verdade, elas est\u00e3o mais inter-relacionadas do que voc\u00ea imagina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entender a opini\u00e3o p\u00fablica e as emo\u00e7\u00f5es em torno de uma empresa ou mercado pode ser <strong>valioso para investidores e operadores<\/strong>.<\/li>\n\n\n\n<li>De acordo com a Teoria do Prospecto de Daniel Kahneman (ganhador do Pr\u00eamio Nobel de Ci\u00eancias Econ\u00f4micas), <strong>as pessoas reagem a mudan\u00e7as nos ganhos e perdas com base em previs\u00f5es e emo\u00e7\u00f5es de curto prazo<\/strong>.<\/li>\n\n\n\n<li>Em outras palavras, <strong>a maioria das decis\u00f5es financeiras \u00e9 motivada por preconceitos emocionais<\/strong>E muitas vezes tomamos atitudes irracionais.<\/li>\n\n\n\n<li>Compreender essas emo\u00e7\u00f5es mais profundamente lhe d\u00e1 uma <strong>grande vantagem sobre outros traders<\/strong>. Em suma, a perda de um homem \u00e9 o ganho de outro.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\nPortanto, embora este artigo se concentre no contexto de rela\u00e7\u00f5es p\u00fablicas e marketing da an\u00e1lise de sentimento do mercado, <b>compreender como o sentimento do p\u00fablico molda a reputa\u00e7\u00e3o da marca pode proporcionar uma vantagem nas estrat\u00e9gias de investimento<\/b>.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a8f437&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a8f437\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"942\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-1140x942.jpg\" alt=\"an\u00e1lise de sentimento do mercado brand24 positivo e negativo mentions\" class=\"wp-image-172345\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-1140x942.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-300x248.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions-192x159.jpg 192w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplos de mentions positivos e negativos que influenciam o sentimento geral do mercado<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodomarketsentimentanalysis\"><strong>Como fazer a an\u00e1lise de sentimento do mercado?<\/strong><\/h2>\n\n\n\n<p>A maneira mais eficiente - e a \u00fanica razo\u00e1vel - de fazer uma an\u00e1lise do sentimento do mercado \u00e9 usar um software dedicado.<a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> ferramentas de an\u00e1lise de sentimentos<\/a>.<\/p>\n\n\n\n<p>Tais ferramentas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pode processar milhares de mentions em apenas alguns segundos, provenientes de v\u00e1rias fontes<\/strong>incluindo m\u00eddias sociais, sites de not\u00edcias, plataformas de v\u00eddeo, f\u00f3runs, blogs, podcasts e muito mais.<\/li>\n\n\n\n<li><strong>S\u00e3o equipados com dezenas de indicadores e m\u00e9tricas de sentimento<\/strong> que permitem que voc\u00ea avalie o sentimento do mercado de forma r\u00e1pida e precisa.<\/li>\n\n\n\n<li><strong>Use e desenvolva recursos avan\u00e7ados de IA que permitam que voc\u00ea se aprofunde o m\u00e1ximo poss\u00edvel nos dados emocionais<\/strong> e, por exemplo, identificar sentimentos humanos mais sutis, como admira\u00e7\u00e3o, raiva etc.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, as ferramentas de an\u00e1lise de sentimentos baseadas em IA podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifique os t\u00f3picos espec\u00edficos que geram sentimentos<\/strong>,<\/li>\n\n\n\n<li><strong>Acompanhe as tend\u00eancias de sentimento ao longo do tempo<\/strong>,<\/li>\n\n\n\n<li><strong>Transforme dados brutos em percep\u00e7\u00f5es acion\u00e1veis.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Tudo isso serve para melhorar os esfor\u00e7os de marketing e rela\u00e7\u00f5es p\u00fablicas, gerenciar crises e tomar decis\u00f5es financeiras razo\u00e1veis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a8f9e8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a8f9e8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"955\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-1140x955.jpg\" alt=\"indicadores de an\u00e1lise de sentimento do mercado na guia de an\u00e1lise do brand24\" class=\"wp-image-172359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-1140x955.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-300x251.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab-190x159.jpg 190w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_mentions_analysis_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Voc\u00ea consegue imaginar uma an\u00e1lise manual de 113.000 mentions? Eu tamb\u00e9m n\u00e3o.<\/figcaption><\/figure>\n\n\n\n<p>Para ser justo, vale a pena mentioning que essas ferramentas n\u00e3o s\u00e3o perfeitas.<\/p>\n\n\n\n<p>Embora estejam se aprimorando na compreens\u00e3o de diferentes contextos da linguagem humana, eles ainda cometem erros. Vejamos uma an\u00e1lise como esta:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\n\n\"Entrega r\u00e1pida - levou apenas 3 semanas para meu pedido 'expresso' chegar!\"\n<\/p>\n\n\n\n<p>Acredite, toda ferramenta de an\u00e1lise de sentimento, mesmo a mais sofisticada, classificaria o coment\u00e1rio a seguir como positivo.<\/p>\n\n\n\n<p>Qual \u00e9 a solu\u00e7\u00e3o para esse problema? <\/p>\n\n\n\n<p>\u00c9 simples! <strong>Fus\u00e3o de intelig\u00eancia humana e artificial!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketsentimentanalysisexample\"><strong>Exemplo de an\u00e1lise de sentimento do mercado<\/strong><\/h2>\n\n\n\n<p>Ok, chega de teoria! \u00c9 hora de mostrar como voc\u00ea pode fazer uma an\u00e1lise de sentimento do mercado na pr\u00e1tica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analisaremos o sentimento do mercado para <strong>Nvidia <\/strong>- uma das empresas de tecnologia mais valiosas do mundo.<\/li>\n\n\n\n<li>Usaremos <strong>Brand24<\/strong> - uma das melhores solu\u00e7\u00f5es de intelig\u00eancia artificial <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> e ferramentas de an\u00e1lise de sentimentos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"project\"><strong>Etapa 1: Configurar o projeto de monitoramento e coletar dados<\/strong><\/h3>\n\n\n\n<p>A primeira coisa que devemos fazer \u00e9 criar um projeto para coletar todos os dados necess\u00e1rios. Todo o processo leva menos tempo do que pedir um caf\u00e9 em sua cafeteria favorita.<\/p>\n\n\n\n<p>Visite o <a href=\"https:\/\/brand24.com\/blog\/pt\/\" title=\"\">brand24.com e fa\u00e7a login para uma avalia\u00e7\u00e3o gratuita de 14 dias<\/a>. Voc\u00ea tamb\u00e9m pode fazer isso clicando no bot\u00e3o abaixo.<\/p>\n\n\n\n<p>Em seguida, insira uma palavra-chave para rastrear. Pode ser o nome de uma marca, todo o nicho de mercado, uma hashtag ou qualquer outra palavra-chave que voc\u00ea queira analisar.<\/p>\n\n\n\n<p>Em nosso exemplo, digitei \"Nvidia\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a90062&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a90062\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"709\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-1140x709.jpg\" alt=\"Defini\u00e7\u00e3o de um projeto no brand24\" class=\"wp-image-172358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-1140x709.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-300x187.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Definir um projeto \u00e9 simples: digite sua palavra-chave...<\/figcaption><\/figure>\n\n\n\n<p>Em seguida, voc\u00ea precisar\u00e1 selecionar se deseja coletar mentions de um idioma ou de todos os idiomas dispon\u00edveis. Clique em \"Create Project\" (Criar projeto).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a904c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a904c0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-1140x730.jpg\" alt=\"Defini\u00e7\u00e3o de um projeto no brand24 2\" class=\"wp-image-172356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-1140x730.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_set_up_project_2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">... e escolha o(s) idioma(s). Sim, \u00e9 isso mesmo!<\/figcaption><\/figure>\n\n\n\n<p>Em seguida, voc\u00ea ver\u00e1 uma tela informando que o Brand24 est\u00e1 pesquisando na Internet para criar um banco de dados de mentions sobre sua marca, produto ou assunto.<\/p>\n\n\n\n<p>Alguns segundos depois, seu banco de dados estar\u00e1 pronto. O Brand24 continuar\u00e1 a reunir mentions em segundo plano. <\/p>\n\n\n\n<p><strong>Meu bom conselho \u00e9 esperar um pouco para que a ferramenta encontre todos os mentions. <\/strong>Enquanto isso, voc\u00ea pode explorar seus recursos.<\/p>\n\n\n\n<p>A primeira exibi\u00e7\u00e3o que voc\u00ea ver\u00e1 \u00e9 uma guia Mentions.<\/p>\n\n\n\n<p><strong>Aqui, voc\u00ea pode ajustar sua visualiza\u00e7\u00e3o com o n\u00famero de filtros menos ou mais avan\u00e7ados, por exemplo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fontes de mentions<\/li>\n\n\n\n<li>Sentimento dos mentions (positivo, negativo, neutro)<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o de influ\u00eancia<\/li>\n\n\n\n<li>Inten\u00e7\u00e3o<\/li>\n\n\n\n<li>Autor<\/li>\n\n\n\n<li>Geolocaliza\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>... e muito mais!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a90a83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a90a83\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-1140x621.jpg\" alt=\"Ferramenta de an\u00e1lise de sentimentos baseada em intelig\u00eancia artificial brand24\" class=\"wp-image-172355\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-1140x621.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A guia Mentions \u00e9 a primeira exibi\u00e7\u00e3o que voc\u00ea ver\u00e1<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Realize uma an\u00e1lise abrangente do sentimento do mercado!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentimentcheck\"><strong>Etapa 2: Verifique o detalhamento do sentimento<\/strong><\/h3>\n\n\n\n<p>Ap\u00f3s essa breve, mas necess\u00e1ria, configura\u00e7\u00e3o, \u00e9 hora de <strong>inicie sua an\u00e1lise de sentimento do mercado a partir de uma vis\u00e3o panor\u00e2mica<\/strong>.<\/p>\n\n\n\n<p>Por enquanto, continuaremos na guia Mentions.<\/p>\n\n\n\n<p>No centro, h\u00e1 um gr\u00e1fico que apresenta a tend\u00eancia dos mentions de sua marca em um per\u00edodo escolhido. Voc\u00ea pode alternar a visualiza\u00e7\u00e3o do gr\u00e1fico de \"Mentions &amp; Reach\" (Mentions e alcance) para \"Sentiment\" (sentimento).<\/p>\n\n\n\n<p>O <strong>A linha verde apresenta a tend\u00eancia de mentions de marca positiva<\/strong>enquanto o <strong>A cor vermelha indica a tend\u00eancia de sentimento negativo<\/strong>. <\/p>\n\n\n\n<p>Vamos ver como era a situa\u00e7\u00e3o da Nvidia em janeiro de 2025.<\/p>\n\n\n\n<p>Como voc\u00ea pode ver, <strong>o sentimento da empresa foi, em sua maior parte, positivo <\/strong>(exceto por um grande pico de mentions negativos; vamos nos concentrar nisso em breve).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a9120c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a9120c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"569\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-1140x569.jpg\" alt=\"Gr\u00e1fico de an\u00e1lise de sentimento do mercado com base em IA do brand24\" class=\"wp-image-172354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-1140x569.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-300x150.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mude a visualiza\u00e7\u00e3o do gr\u00e1fico e verifique a tend\u00eancia do sentimento do mercado!<\/figcaption><\/figure>\n\n\n\n<p>Certo, mas <strong>o que significa exatamente \"principalmente\"?<\/strong>?<\/p>\n\n\n\n<p>Para descobri-la, devemos mudar a visualiza\u00e7\u00e3o para a guia Analysis (An\u00e1lise). <\/p>\n\n\n\n<p>Ele apresenta um conjunto de m\u00e9tricas, incluindo indicadores de sentimento do mercado, como o<strong> Desagrega\u00e7\u00e3o do sentimento.<\/strong><\/p>\n\n\n\n<p>Esse gr\u00e1fico semicircular visualiza o <strong>\u00edndice de sentimento positivo para negativo<\/strong>. Ao clicar no gr\u00e1fico, voc\u00ea ver\u00e1 o volume de mentions positivos e negativos, bem como sua participa\u00e7\u00e3o total.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a91676&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a91676\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"838\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown.jpg\" alt=\"discrimina\u00e7\u00e3o de sentimentos na ferramenta brand24\" class=\"wp-image-172353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown.jpg 1138w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-300x221.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_sentiment_breakdown-216x159.jpg 216w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O detalhamento do sentimento \u00e9 um gr\u00e1fico muito \u00fatil<\/figcaption><\/figure>\n\n\n\n<p>A Nvidia foi mentioned positivamente cerca de 35.000 vezes, o que se traduz em um compartilhamento de sentimento positivo de 78%. Esse \u00e9 um resultado surpreendente!<\/p>\n\n\n\n<p><strong>Poderia ter sido ainda mais surpreendente se n\u00e3o fosse o infeliz pico de mentions negativos<\/strong>.<\/p>\n\n\n\n<p><strong>Vamos ver o que causou isso.<\/strong><\/p>\n\n\n\n<p>Devemos retornar \u00e0 guia Mentions e ver o gr\u00e1fico \"Mentions &amp; Reach\".<\/p>\n\n\n\n<p>O pico repentino de mentions negativos ocorreu em 27 de janeiro. Voc\u00ea deve ter notado um ponto de exclama\u00e7\u00e3o apontando para essa data - ou, mais precisamente, para a anomalia.<\/p>\n\n\n\n<p>Esse recurso do Brand24 \u00e9 chamado de<strong> o Detector de anomalias de IA.<\/strong> Como o nome sugere, ele descobre qualquer comportamento incomum em seu projeto rastreado (como um pico repentino de sentimento negativo).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a91b80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a91b80\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"656\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-1140x656.jpg\" alt=\"Detector de anomalias brand24 ai\" class=\"wp-image-172352\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-1140x656.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-300x173.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector-248x143.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_anomaly_detector.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O AI Anomaly Detector \u00e9 seu Bond pessoal. James Bond.<\/figcaption><\/figure>\n\n\n\n<p>Sempre que encontra algo inesperado, o Anomaly Detector procura o motivo mais poss\u00edvel e o apresenta em uma ou duas frases. <\/p>\n\n\n\n<p>Ele tamb\u00e9m pode lhe mostrar todos os mentions que causaram a anomalia.<\/p>\n\n\n\n<p><strong>A anomalia da Nvidia em 27 de janeiro foi causada pela revela\u00e7\u00e3o do DeepSeek - o modelo chin\u00eas de IA relativamente barato que abalou os mercados financeiros.<\/strong><\/p>\n\n\n\n<p>Como fornecedora l\u00edder de hardware e software de IA, a Nvidia sofreu n\u00e3o apenas uma enorme queda nos pre\u00e7os das a\u00e7\u00f5es, mas tamb\u00e9m um decl\u00ednio em seu <a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reputa\u00e7\u00e3o da marca<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a92070&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a92070\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"838\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-1140x838.jpg\" alt=\"pre\u00e7o das a\u00e7\u00f5es da nvidia no Google\" class=\"wp-image-172351\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-1140x838.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-300x221.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph-216x159.jpg 216w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_nvidia_stock_price_graph.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Foi assim que o DeepSeek afetou o pre\u00e7o das a\u00e7\u00f5es da Nvidia. Que pena.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta de an\u00e1lise de sentimento do mercado!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emotionsanalysis\"><strong>Etapa 3: Descubra as emo\u00e7\u00f5es exatas<\/strong><\/h3>\n\n\n\n<p>Ok, \u00e9 \u00f3timo saber se a opini\u00e3o p\u00fablica tem uma percep\u00e7\u00e3o positiva ou negativa de uma determinada marca ou mercado. Mas as emo\u00e7\u00f5es geralmente t\u00eam muito mais nuances do que \"bom\", \"ruim\" e \"m\u00e9dio\" \ud83d\ude09<\/p>\n\n\n\n<p>Na pr\u00e1tica, <strong>Quanto mais detalhada for a percep\u00e7\u00e3o desses sentimentos, mais precisa ser\u00e1 a an\u00e1lise do sentimento do mercado e mais precisas ser\u00e3o as decis\u00f5es que voc\u00ea poder\u00e1 tomar<\/strong>.<\/p>\n\n\n\n<p>Felizmente, o Brand24's <strong>An\u00e1lise de emo\u00e7\u00f5es de IA<\/strong> pode se aprofundar em <strong>revelar seis emo\u00e7\u00f5es espec\u00edficas<\/strong> oculto por tr\u00e1s de sentimentos positivos e negativos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Admira\u00e7\u00e3o<\/strong><\/li>\n\n\n\n<li><strong>Raiva<\/strong><\/li>\n\n\n\n<li><strong>Nojo<\/strong><\/li>\n\n\n\n<li><strong>Medo<\/strong><\/li>\n\n\n\n<li><strong>Alegria<\/strong><\/li>\n\n\n\n<li><strong>Tristeza<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Conforme mostrado abaixo, a an\u00e1lise detalhada das emo\u00e7\u00f5es da Nvidia dividiu os mentions positivos e negativos em categorias mais granulares.<\/p>\n\n\n\n<p><strong>Que conclus\u00f5es voc\u00ea pode tirar dessas percep\u00e7\u00f5es?<\/strong><\/p>\n\n\n\n<p>Por exemplo, embora a Nvidia tenha recebido uma alta porcentagem geral de mentions positivos, a maioria deles expressou admira\u00e7\u00e3o em vez de apenas alegria. <\/p>\n\n\n\n<p>Isso sugere que os usu\u00e1rios n\u00e3o estavam apenas satisfeitos com a Nvidia - eles realmente respeitavam a empresa por suas inova\u00e7\u00f5es e lideran\u00e7a no setor.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a9285b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a9285b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"669\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-1140x669.jpg\" alt=\"brand24 an\u00e1lise de emo\u00e7\u00f5es de IA\" class=\"wp-image-172350\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-1140x669.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A an\u00e1lise de emo\u00e7\u00f5es por IA divide os sentimentos \"positivos\" e \"negativos\" em emo\u00e7\u00f5es mais granulares<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emojis\"><strong>Etapa 4: Verifique os emojis<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sixthcitymarketing.com\/emoji-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">De acordo com o Sixth City Marketing<\/a>, h\u00e1 mais de <strong>10 bilh\u00f5es de emojis usados todos os dias<\/strong> em todo o mundo. Isso representa mais de 7 milh\u00f5es de emojis por minuto!<\/p>\n\n\n\n<p>Analis\u00e1-las \u00e9 um valor extra para entender o sentimento do mercado, pois sua principal finalidade \u00e9 expressar ou enfatizar sentimentos.<\/p>\n\n\n\n<p>Fazer isso no Brand24 \u00e9 muito simples. V\u00e1 para a guia Analysis (An\u00e1lise) e role o painel at\u00e9 a parte inferior.<\/p>\n\n\n\n<p>Voc\u00ea ver\u00e1 <strong>A matriz que apresenta os emojis mais populares<\/strong> usado em mentions on-line.<\/p>\n\n\n\n<p>Quanto maior e mais pr\u00f3ximo do centro for o emoji, mais frequentemente ele ser\u00e1 usado ao mentioning sua palavra-chave rastreada.<\/p>\n\n\n\n<p>Em nosso exemplo da Nvidia, limitei o intervalo de datas apenas ao dia 27 de janeiro. A matriz de emojis foi dominada por emojis, indicando que <strong>A revela\u00e7\u00e3o do DeepSeek foi uma a\u00e7\u00e3o chocante para a maioria dos participantes do mercado<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a92d70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a92d70\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis.jpg\" alt=\"brand24 An\u00e1lise de emojis de IA para descobrir a an\u00e1lise de sentimento do mercado\" class=\"wp-image-172349\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis.jpg 1110w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-300x270.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_emoji_analysis-176x159.jpg 176w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A matriz de an\u00e1lise de emojis do Brand24 <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"topics\"><strong>Etapa 5: Mergulhe nos t\u00f3picos<\/strong><\/h3>\n\n\n\n<p>Outro recurso que pode ajud\u00e1-lo a medir o sentimento do mercado de forma ainda mais abrangente \u00e9 um <a href=\"https:\/\/brand24.com\/pt\/analise-de-topicos\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>An\u00e1lise de t\u00f3picos de IA<\/strong>.<\/a><\/p>\n\n\n\n<p>Em resumo, a an\u00e1lise de t\u00f3picos <strong>identifica padr\u00f5es tem\u00e1ticos mais amplos nos mentions coletados e os agrupa<\/strong>. <\/p>\n\n\n\n<p><strong>Qual \u00e9 o benef\u00edcio para voc\u00ea?<\/strong><\/p>\n\n\n\n<p>Em vez de analisar sentimentos e emo\u00e7\u00f5es isoladamente, voc\u00ea pode ver as atitudes das pessoas em rela\u00e7\u00e3o a determinados t\u00f3picos. Esse recurso tamb\u00e9m permite que voc\u00ea verifique a popularidade de diferentes aspectos de sua empresa.<\/p>\n\n\n\n<p>Por exemplo, em janeiro de 2025, <strong>o t\u00f3pico mais importante nas discuss\u00f5es sobre a Nvidia n\u00e3o foi o DeepSeek e o mercado de a\u00e7\u00f5es<\/strong> mas o hardware para jogos produzido por essa empresa. <\/p>\n\n\n\n<p>Ele foi respons\u00e1vel por quase um ter\u00e7o dos mentions on-line da Nvidia.<\/p>\n\n\n\n<p>A an\u00e1lise do mercado de a\u00e7\u00f5es foi \"apenas\" o terceiro t\u00f3pico mais popular, respons\u00e1vel por menos de 18% <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"\">compartilhamento de voz<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a932a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a932a5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-1140x623.jpg\" alt=\"an\u00e1lise de t\u00f3picos da nvidia ai no brand24\" class=\"wp-image-172348\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-1140x623.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis-248x136.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Isso n\u00e3o parece alarmante, voc\u00ea n\u00e3o acha?<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de an\u00e1lise de sentimento do mercado!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>No entanto, para ser justo, <strong>os resultados foram completamente diferentes quando alterei o intervalo de datas<\/strong> para analisar os t\u00f3picos mais populares na semana seguinte ao pico de Nvidia mentions negativos.<\/p>\n\n\n\n<p>As discuss\u00f5es sobre IA e mercado de a\u00e7\u00f5es definitivamente dominaram as conversas relacionadas \u00e0 Nvidia.<\/p>\n\n\n\n<p>A conclus\u00e3o?<\/p>\n\n\n\n<p><strong>Embora o sentimento geral forne\u00e7a um instant\u00e2neo valioso, entender os t\u00f3picos espec\u00edficos \u00e9 crucial para uma an\u00e1lise precisa do sentimento do mercado.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a93966&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a93966\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"635\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-1140x635.jpg\" alt=\"An\u00e1lise de t\u00f3picos da nvidia ai no brand24 novamente\" class=\"wp-image-172347\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-1140x635.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-600x335.jpg 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_ai_topics_analysis_2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aqui, a situa\u00e7\u00e3o parece um pouco pior<\/figcaption><\/figure>\n\n\n\n<p>Isso nos leva \u00e0 etapa final da an\u00e1lise de sentimento do mercado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentimentovertime\"><strong>Etapa 6: Acompanhe o sentimento ao longo do tempo<\/strong><\/h3>\n\n\n\n<p>O acompanhamento do sentimento ao longo do tempo \u00e9 absolutamente crucial. Ele <strong>transforma um entendimento est\u00e1tico em um din\u00e2mico<\/strong>.<\/p>\n\n\n\n<p><strong>Um \u00fanico instant\u00e2neo pode ser enganoso<\/strong> porque \u00e9 influenciado por eventos tempor\u00e1rios ou tend\u00eancias passageiras.<\/p>\n\n\n\n<p>O monitoramento das tend\u00eancias de sentimento ao longo de dias, semanas, meses ou at\u00e9 anos permite silenciar as emo\u00e7\u00f5es (que podem lev\u00e1-lo a tomar atitudes irracionais) e tirar conclus\u00f5es baseadas em dados.<\/p>\n\n\n\n<p>Essa abordagem permite que voc\u00ea <strong>identificar padr\u00f5es, prever poss\u00edveis crises e medir o impacto de longo prazo<\/strong> de seus esfor\u00e7os de marketing, lan\u00e7amentos de produtos ou decis\u00f5es de investimento.<\/p>\n\n\n\n<p>O Brand24 \u00e9 <strong>Comparar per\u00edodos<\/strong> serve exatamente a esse prop\u00f3sito.<\/p>\n\n\n\n<p>Voc\u00ea s\u00f3 precisa selecionar os per\u00edodos a serem comparados. Ent\u00e3o, vamos fazer isso para a Nvidia!<\/p>\n\n\n\n<p>Comparando os mentions de janeiro com os de dezembro de 2024, fica claro que <strong>A popularidade da Nvidia aumentou drasticamente no in\u00edcio do ano<\/strong>.<\/p>\n\n\n\n<p>A \u00fanica tend\u00eancia negativa que voc\u00ea pode encontrar \u00e9 a parcela de mentions negativos (de 3% para 5%). Isso \u00e9 realmente algo com que a Nvidia deva se preocupar?<\/p>\n\n\n\n<p><strong>Acho que n\u00e3o.<\/strong><\/p>\n\n\n\n<p>A Nvidia \u00e9 uma marca t\u00e3o grande com uma forte <a href=\"https:\/\/brand24.com\/blog\/pt\/presenca-no-mercado\/\" target=\"_blank\" rel=\"noopener\" title=\"\">presen\u00e7a no mercado<\/a> que essa flutua\u00e7\u00e3o n\u00e3o deve causar muitos danos. \u00c9 claro que a Nvidia deve manter seu dedo no pulso.<\/p>\n\n\n\n<p><strong>Mas n\u00e3o h\u00e1 motivo para p\u00e2nico.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29a5a93f5e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29a5a93f5e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"537\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-1140x537.jpg\" alt=\"An\u00e1lise de sentimento do mercado do brand24\" class=\"wp-image-172346\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-1140x537.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-300x141.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis-248x117.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/market_sentiment_analysis_brand24_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A guia Compara\u00e7\u00e3o permite que voc\u00ea compare per\u00edodos e projetos<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de an\u00e1lise de sentimento do mercado!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise de sentimento do mercado \u00e9 uma ferramenta realmente poderosa que ajuda marcas e investidores a entender a percep\u00e7\u00e3o do p\u00fablico e as tend\u00eancias do mercado.<\/p>\n\n\n\n<p>Ao rastrear mentions e emo\u00e7\u00f5es on-line, as marcas podem gerenciar sua reputa\u00e7\u00e3o, responder a crises e tomar decis\u00f5es baseadas em dados.<\/p>\n\n\n\n<p>O caso da Nvidia demonstra como um \u00fanico evento pode desencadear emo\u00e7\u00f5es que influenciam drasticamente o sentimento do mercado e os pre\u00e7os das a\u00e7\u00f5es. <\/p>\n\n\n\n<p>Em uma situa\u00e7\u00e3o como essa, confiar em uma an\u00e1lise clara e baseada em dados \u00e9 a melhor maneira de evitar a tomada de decis\u00f5es baseadas em emo\u00e7\u00f5es.<\/p>\n\n\n\n<p>Ferramentas de an\u00e1lise de sentimentos com tecnologia de IA, como o Brand24, simplificam esse processo, permitindo que os usu\u00e1rios analisem milhares de mentions em segundos. <\/p>\n\n\n\n<p>Eles tamb\u00e9m fornecem insights aprofundados, detectando emo\u00e7\u00f5es espec\u00edficas, identificando t\u00f3picos de tend\u00eancias e acompanhando as mudan\u00e7as de sentimento ao longo do tempo.<\/p>\n\n\n\n<p>Descubra todo o potencial da an\u00e1lise de sentimentos e explore <a href=\"https:\/\/brand24.com\/blog\/pt\/exemplos-de-analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">exemplos inspiradores do mundo real de an\u00e1lise de sentimentos<\/a>.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O sentimento do mercado refere-se a rela\u00e7\u00f5es p\u00fablicas e marketing, bem como a contextos de investimento.<\/li>\n\n\n\n<li>As ferramentas baseadas em IA tornam a an\u00e1lise de sentimentos mais r\u00e1pida, mas a supervis\u00e3o humana \u00e9 essencial para garantir a precis\u00e3o.<\/li>\n\n\n\n<li>O monitoramento regular do sentimento \u00e9 fundamental para entender o impacto real de eventos isolados sobre o sentimento geral do mercado.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=322\" title=\"Inscreva-se para uma avalia\u00e7\u00e3o gratuita de 14 dias do Brand24 \">Inscreva-se para uma avalia\u00e7\u00e3o gratuita de 14 dias do Brand24<\/a> e comece sua an\u00e1lise de sentimento do mercado agora mesmo!<\/p>","protected":false},"excerpt":{"rendered":"<p>A an\u00e1lise de sentimento do mercado refere-se a dois contextos: RP e marketing, e investimentos. Veja como essas esferas se sobrep\u00f5em e saiba como analisar o sentimento do mercado de forma eficaz.<\/p>","protected":false},"author":83,"featured_media":172357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3822],"tags":[],"class_list":["post-172343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sentiment-analysis"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=172343"}],"version-history":[{"count":27,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172343\/revisions"}],"predecessor-version":[{"id":180651,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172343\/revisions\/180651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/172357"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=172343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=172343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=172343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}