{"id":172517,"date":"2025-02-14T19:48:03","date_gmt":"2025-02-14T18:48:03","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172517"},"modified":"2025-12-10T16:33:41","modified_gmt":"2025-12-10T15:33:41","slug":"desempenho-de-inicializacao","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/startup-performance\/","title":{"rendered":"How to Measure Startup Performance? [2026]"},"content":{"rendered":"<p>Somente em 2023, 5,49 milh\u00f5es de novas empresas foram lan\u00e7adas nos EUA. Entretanto, abrir uma empresa \u00e9 apenas o come\u00e7o - monitorar seu desempenho \u00e9 fundamental para o sucesso. Se voc\u00ea est\u00e1 aqui, provavelmente est\u00e1 procurando a melhor maneira de medir o desempenho de sua startup.<\/p>\n\n\n\n<p>N\u00e3o se preocupe - este artigo o guiar\u00e1 por tudo o que voc\u00ea precisa saber!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\">Desempenho de inicializa\u00e7\u00e3o<\/span><\/strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\"> mostra como a sua startup est\u00e1 crescendo e atingindo suas metas de neg\u00f3cios. Ele \u00e9 medido por indicadores-chave de desempenho (KPI) e outras m\u00e9tricas de startup.<\/span><\/p>\n\n\n\n<p>Pronto? Vamos l\u00e1 \ud83d\ude80<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">O que \u00e9 desempenho de inicializa\u00e7\u00e3o?<\/span><\/h2>\n\n\n\n<p><strong>Desempenho de inicializa\u00e7\u00e3o<\/strong> refere-se ao desempenho de um novo neg\u00f3cio.<\/p>\n\n\n\n<p>Ele \u00e9 medido por meio de indicadores-chave de desempenho (KPI) e outras m\u00e9tricas importantes, como alcance, retorno sobre o investimento (ROI) ou valor da vida \u00fatil do cliente (CLV).<\/p>\n\n\n\n<p>Os fundadores de startups precisam fazer isso! Por qu\u00ea?<\/p>\n\n\n\n<p>Essas empresas est\u00e3o em seus est\u00e1gios iniciais, e cada decis\u00e3o (mesmo a menor) pode ter um grande impacto sobre seu crescimento futuro.<\/p>\n\n\n\n<p>Ao medir seu desempenho, eles podem tomar decis\u00f5es baseadas em dados para ajud\u00e1-los a atingir objetivos de longo prazo e evitar gastos desnecess\u00e1rios.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">A medi\u00e7\u00e3o do desempenho das startups tamb\u00e9m \u00e9 necess\u00e1ria para:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identificar pontos fracos ou partes de seu neg\u00f3cio que precisam de ajustes necess\u00e1rios<\/p><\/li>\n\n\n\n<li><p>Atrair partes interessadas e investidores<\/p><\/li>\n\n\n\n<li><p>Aprimorar suas estrat\u00e9gias e produtos<\/p><\/li>\n\n\n\n<li><p>Obtenha insights valiosos sobre a sa\u00fade financeira de sua startup<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Avalie o desempenho de sua startup!<\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Como medir o desempenho de uma startup?<\/span><\/h2>\n\n\n\n<p>Medir o desempenho de uma startup n\u00e3o \u00e9 t\u00e3o simples assim!<\/p>\n\n\n\n<p>Primeiro, voc\u00ea deve escolher as m\u00e9tricas a serem monitoradas com base em suas metas de neg\u00f3cios.<\/p>\n\n\n\n<p>No entanto, h\u00e1 m\u00e9tricas espec\u00edficas que TODA startup deve medir. Isso inclui m\u00e9tricas das seguintes categorias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>M\u00e9tricas financeiras<\/p><\/li>\n\n\n\n<li><p>M\u00e9tricas operacionais<\/p><\/li>\n\n\n\n<li><p>M\u00e9tricas de desempenho<\/p><\/li>\n\n\n\n<li><p>M\u00e9tricas estrat\u00e9gicas<\/p><\/li>\n<\/ul>\n\n\n\n<p>Aqui est\u00e3o as principais m\u00e9tricas de startups, juntamente com dicas sobre como medi-las de forma eficaz \ud83d\udc47<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reach\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 M\u00eddia social e alcance n\u00e3o social<\/span><\/h3>\n\n\n\n<p><strong>Social <\/strong>e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"alcance de m\u00eddia n\u00e3o social\">alcance de m\u00eddia n\u00e3o social<\/a> s\u00e3o m\u00e9tricas muito importantes para o sucesso de sua startup!<\/p>\n\n\n\n<p>Ambos mostram quantas pessoas viram seu conte\u00fado ou conte\u00fado que mentions sua startup!<\/p>\n\n\n\n<p>O alcance de m\u00eddia social mede aqueles que viram seu conte\u00fado em plataformas sociais, enquanto o alcance n\u00e3o social inclui pessoas que descobriram sua startup por meio de outras fontes.<\/p>\n\n\n\n<p>Independentemente de sua startup oferecer um produto ou servi\u00e7o inovador, h\u00e1 uma grande chance (IMO quase 100%) de seu p\u00fablico-alvo ouvir falar de voc\u00ea pela primeira vez on-line!<\/p>\n\n\n\n<p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Gra\u00e7as \u00e0 medi\u00e7\u00e3o do alcance, voc\u00ea conseguir\u00e1:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Veja a efic\u00e1cia de seus esfor\u00e7os de marketing<\/p><\/li>\n\n\n\n<li><p><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Entenda at\u00e9 que ponto voc\u00ea<\/span>nossa startup est\u00e1 se espalhando e como as pessoas a est\u00e3o descobrindo<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A \u00fanica maneira de medir o alcance de sua startup \u00e9 usar <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de monitoramento de m\u00eddia\">ferramentas de monitoramento de m\u00eddia<\/a> como <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325&amp;_gl=1*fh120a*_gcl_au*MzAzNjk3MTI1LjE3MzY3NjQ5MTM.*_ga*MjEwOTExMjE4MC4xNzA1NTA4MjY5*_ga_73Z0NEGTVL*MTczOTU0Nzk2MC43NDQuMS4xNzM5NTQ5MTAyLjU5LjAuMA..*_ga_04M1C7RCJC*MTczOTU0Nzk2MC43MjUuMS4xNzM5NTQ5MTAyLjU5LjAuMA..\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a>.<\/p>\n\n\n\n<p>Ele mede o alcance total em tempo real:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da3918657c0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da3918657c0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance.png\" alt=\"Brand24: Alcance total da Synthesia, uma startup que desenvolve software para criar v\u00eddeos gerados por IA\" class=\"wp-image-172522\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Alcance total da Synthesia (gr\u00e1fico de linhas), uma startup que desenvolve software para criar v\u00eddeos gerados por IA<\/span><\/figcaption><\/figure>\n\n\n\n<p>Mas tamb\u00e9m diferencie o alcance da m\u00eddia social do alcance n\u00e3o social:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391865aca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391865aca\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1.png\" alt=\"Brand24: alcance da Synthesia na m\u00eddia social e fora dela\" class=\"wp-image-172526\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1.png 483w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-300x294.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-2-1-162x159.png 162w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: alcance da Synthesia na m\u00eddia social e fora dela<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, o Brand24 \u00e9 alimentado por IA e oferece muitas an\u00e1lises detalhadas.<\/p>\n\n\n\n<p>Por exemplo, ele pode mostrar quais fontes s\u00e3o as mais eficientes em termos de alcance:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391865d8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391865d8c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"398\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3.png\" alt=\"Brand24: Synthesia - a fonte mais eficiente em termos de alcance \" class=\"wp-image-172527\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3.png 579w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-3-231x159.png 231w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Synthesia - a fonte mais eficiente em termos de alcance<\/span><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Qual \u00e9 o alcance de sua startup? D\u00ea uma olhada agora!<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roi\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 <\/span>Retorno sobre o investimento (ROI)<\/h3>\n\n\n\n<p><strong>Retorno sobre o investimento (ROI)<\/strong> mede se seus investimentos s\u00e3o lucrativos.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode us\u00e1-lo para avaliar a efic\u00e1cia de suas campanhas de marketing.<\/p>\n\n\n\n<p>Quanto mais alto for o ROI, mais eficaz ser\u00e1 o projeto e maior ser\u00e1 a lucratividade.<\/p>\n\n\n\n<p>Um ROI negativo indica que o investimento n\u00e3o foi lucrativo e que os custos excederam os retornos.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode calcular facilmente o ROI manualmente. Basta inserir os dados no Excel e usar esta f\u00f3rmula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">ROI = (Retorno - Custo do investimento) \/ Custo do investimento x 100%<\/span><\/strong><\/p>\n\n\n\n<p>Conforme mentioned acima, voc\u00ea pode multiplicar por 100% para expressar o ROI como uma porcentagem ou deix\u00e1-lo como uma propor\u00e7\u00e3o num\u00e9rica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"clv\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 <\/span>Valor da vida \u00fatil do cliente (CLV)<\/h3>\n\n\n\n<p><strong>Valor da vida \u00fatil do cliente (CLV)<\/strong> mostra o valor de seu cliente.<\/p>\n\n\n\n<p>\u00c9 a quantidade de dinheiro que um \u00fanico cliente gasta com os produtos ou servi\u00e7os que voc\u00ea oferece.<\/p>\n\n\n\n<p>O CLV \u00e9 especialmente \u00fatil para decidir quanto dinheiro investir na aquisi\u00e7\u00e3o de novos clientes e na reten\u00e7\u00e3o dos clientes existentes.<\/p>\n\n\n\n<p>Ele tamb\u00e9m mede a fidelidade do cliente - se as pessoas continuam retornando e fazendo compras repetidas, isso \u00e9 um sinal de que s\u00e3o fi\u00e9is.<\/p>\n\n\n\n<p>Essa m\u00e9trica deve ser especialmente crucial para a sua equipe de vendas e de sucesso do cliente.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Essa \u00e9 a f\u00f3rmula para calcular o valor da vida \u00fatil do cliente:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">CLV = Valor do cliente x Tempo m\u00e9dio de vida do cliente<\/span><\/strong><\/p>\n\n\n\n<p>Agora, voc\u00ea deve estar se perguntando como calcular o valor do cliente (CV) e a vida \u00fatil m\u00e9dia do cliente (ACL).<\/p>\n\n\n\n<p>Veja como:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">ACL (Average Customer Lifespan) = Soma das vidas \u00fateis dos clientes \/ N\u00famero de clientes<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">CV (Valor do cliente) = Valor m\u00e9dio de compra x Taxa m\u00e9dia de frequ\u00eancia de compra<\/span><\/strong><\/p>\n\n\n\n<p>onde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>APV (valor m\u00e9dio de compra) <\/strong>= Receita total \/ N\u00famero de pedidos<\/p><\/li>\n\n\n\n<li><p><strong>APFR (taxa m\u00e9dia de frequ\u00eancia de compras) <\/strong>= N\u00famero de compras \/ N\u00famero de clientes<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-justify\">Como voc\u00ea pode ver, calcular o valor da vida \u00fatil do cliente n\u00e3o \u00e9 t\u00e3o f\u00e1cil assim!<\/p>\n\n\n\n<p>Mas n\u00e3o se preocupe; muitas calculadoras on-line gratuitas far\u00e3o isso por voc\u00ea!<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Monitor <\/span><\/span><\/span>seu desempenho de inicializa\u00e7\u00e3o!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"churn-rate\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 Taxa de rotatividade<\/span><\/h3>\n\n\n\n<p>A taxa de rotatividade mede a perda de clientes em um determinado per\u00edodo de tempo.<\/p>\n\n\n\n<p>\u00c9 um dos mais importantes <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing-saas\/\" target=\"_blank\" rel=\"noopener\" title=\"M\u00e9tricas de marketing de SaaS\">M\u00e9tricas de marketing de SaaS<\/a>.<\/p>\n\n\n\n<p>Aplica-se ao n\u00famero de usu\u00e1rios que cancelam a assinatura ou deixam de usar o servi\u00e7o em um determinado per\u00edodo.<\/p>\n\n\n\n<p>Quanto mais alta essa taxa, mais clientes sua empresa est\u00e1 perdendo.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Para calcular sua taxa de rotatividade, use esta f\u00f3rmula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Taxa de rotatividade (%) = Clientes cancelados \/ Clientes iniciais<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-retention\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Taxa de reten\u00e7\u00e3o de clientes<\/span><\/h3>\n\n\n\n<p>A taxa de reten\u00e7\u00e3o de clientes \u00e9 o inverso da taxa de rotatividade.<\/p>\n\n\n\n<p>A taxa de rotatividade se concentra na sa\u00edda de clientes, e a&nbsp;<strong>Taxa de reten\u00e7\u00e3o de clientes<\/strong>&nbsp;concentra-se na perman\u00eancia dos clientes.<\/p>\n\n\n\n<p>Ele mostra a porcentagem de clientes que continuam usando seu produto ou servi\u00e7o em um determinado per\u00edodo.<\/p>\n\n\n\n<p>Se o seu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A taxa de reten\u00e7\u00e3o de clientes \u00e9 alta \u2b06\ufe0f, sua taxa de rotatividade \u00e9 baixa \u2b07\ufe0f<\/li>\n\n\n\n<li>A taxa de reten\u00e7\u00e3o de clientes \u00e9 baixa \u2b07\ufe0f, sua taxa de rotatividade \u00e9 alta \u2b06\ufe0f<\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea pode calcul\u00e1-lo usando a seguinte f\u00f3rmula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Taxa de reten\u00e7\u00e3o de clientes (%) = (Clientes finais - Novos clientes) \/ Clientes iniciais<\/span><\/strong><\/p>\n\n\n\n<p>Como alternativa, voc\u00ea pode usar sua Churn Rate calculada anteriormente:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Taxa de reten\u00e7\u00e3o de clientes (%) = 1 - Taxa de rotatividade (%)<\/span><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume-of-mentions\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">06 O volume de mentions&nbsp;<\/span><\/h3>\n\n\n\n<p><strong>O volume de mentions<\/strong> informa a frequ\u00eancia com que as pessoas falam sobre sua startup on-line.<\/p>\n\n\n\n<p>Obviamente, quanto mais mentions voc\u00ea tiver, melhor, a menos que as pessoas digam coisas negativas sobre voc\u00ea.<\/p>\n\n\n\n<p>Essa m\u00e9trica-chave ajuda voc\u00ea a descobrir sua <a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"reconhecimento da marca\">reconhecimento da marca<\/a> n\u00edvel.<\/p>\n\n\n\n<p>As pessoas est\u00e3o falando muito sobre sua empresa on-line? Isso \u00e9 um bom sinal - mais e mais pessoas conhecer\u00e3o sua marca!<\/p>\n\n\n\n<p>Ao rastrear seus mentions, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Envolva-se com clientes potenciais e novos usu\u00e1rios<\/p><\/li>\n\n\n\n<li><p>Veja a popularidade de sua startup<\/p><\/li>\n\n\n\n<li><p>Avalie como suas campanhas de marketing ou lan\u00e7amentos de produtos est\u00e3o afetando sua empresa. <span style=\"font-family: var(--wp--preset--font-family--base-font);\"><a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade da marca\">visibilidade da marca<\/a><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Uma ferramenta de monitoramento de m\u00eddia \u00e9 a \u00fanica solu\u00e7\u00e3o para rastrear todos os mentions nas m\u00eddias sociais e na Internet, sejam eles marcados ou n\u00e3o.<\/p>\n\n\n\n<p>O Brand24 ajuda voc\u00ea a analisar seus mentions de v\u00e1rias maneiras.<\/p>\n\n\n\n<p>Voc\u00ea pode ver o n\u00famero total de mentions em um per\u00edodo de tempo selecionado com um gr\u00e1fico de f\u00e1cil leitura:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da39186672a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da39186672a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"229\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4.png\" alt=\"Brand24: o volume de mentions (uma das principais m\u00e9tricas de inicializa\u00e7\u00e3o) do Synthesia\" class=\"wp-image-172528\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-4-248x57.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Mentions de Synthesia - gr\u00e1fico de linhas<\/figcaption><\/figure>\n\n\n\n<p>Ele tamb\u00e9m fornece o n\u00famero exato de mentions, distinguindo entre mentions de m\u00eddia social e de m\u00eddia n\u00e3o social:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da3918669d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da3918669d5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"473\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5.png\" alt=\"M\u00e9tricas de rastreamento - m\u00eddia social e m\u00eddia n\u00e3o social mentions - por Brand24 - Synthesia\" class=\"wp-image-172529\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5.png 483w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-300x294.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-5-162x159.png 162w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: M\u00eddia social e m\u00eddia n\u00e3o social mentions de Synthesia<\/figcaption><\/figure>\n\n\n\n<p>Mais alguma coisa?<\/p>\n\n\n\n<p>Sim! O Brand24 indica qual \u00e9 a maior fonte de mentions:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391866c6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391866c6e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"484\" height=\"301\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6.png\" alt=\"Brand24: fonte do Mentions - Synthesia\" class=\"wp-image-172530\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6.png 484w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-6-248x154.png 248w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: fonte do Mentions - Synthesia<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Quantas vezes as pessoas fizeram mentioned em sua startup na \u00faltima semana?<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sov\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">07 Compartilhamento de voz (SOV)<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Compartilhamento de voz (SOV)\">Compartilhamento de voz (SOV)<\/a> mede a quantidade de conversas on-line que sua marca captura em compara\u00e7\u00e3o com seus concorrentes.<\/p>\n\n\n\n<p>Quanto mais alto for o seu SOV, melhor - isso significa que as pessoas est\u00e3o falando mais sobre voc\u00ea do que sobre os outros!<\/p>\n\n\n\n<p>Ao rastrear o SOV, voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Entenda a visibilidade de sua startup no mercado<\/p><\/li>\n\n\n\n<li><p>Veja como voc\u00ea est\u00e1 captando a aten\u00e7\u00e3o das pessoas<\/p><\/li>\n\n\n\n<li><p>Verifique se seus esfor\u00e7os de marketing est\u00e3o influenciando as pessoas<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>\u00c9 claro que, para calcular o SOV, existe uma f\u00f3rmula:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">SOV (%) = (N\u00famero de Mentions de sua startup \/ Total de Mentions do setor) x 100<\/span><\/strong><\/p>\n\n\n\n<p>onde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Total do setor Mentions<\/strong> = Mentions de sua startup + Mentions dos concorrentes<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Voc\u00ea tamb\u00e9m pode calcular <\/span><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">SOV com base no alcance<\/span><\/strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> de seus mentions - em vez de usar o n\u00famero de mentions, voc\u00ea usa o alcance desses mentions.<\/span><\/p>\n\n\n\n<p>No entanto, calcular o SOV manualmente \u00e9 ineficiente - voc\u00ea n\u00e3o pode rastrear cada mention de sua startup e de seus concorrentes por conta pr\u00f3pria!<\/p>\n\n\n\n<p>Felizmente, <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de escuta social\">ferramentas de escuta social<\/a> pode medir automaticamente o SOV para voc\u00ea.<\/p>\n\n\n\n<p>Veja como a Brand24 mediu o SOV de duas startups concorrentes de geradores de v\u00eddeo com IA: Synthesia e HeyGen:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da3918671b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da3918671b2\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7.png\" alt=\"Brand24: Compartilhamento de voz - Synthesia e HeyGen\" class=\"wp-image-172531\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7.png 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-7-248x93.png 248w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compartilhamento de voz - Synthesia e HeyGen<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Verifique seu compartilhamento de voz!<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"presence-score\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">08 Pontua\u00e7\u00e3o de presen\u00e7a<\/span><\/h3>\n\n\n\n<p>O <strong>Pontua\u00e7\u00e3o de presen\u00e7a<\/strong> (tamb\u00e9m conhecido como <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a on-line\">Pontua\u00e7\u00e3o de presen\u00e7a on-line<\/a>) mostra rapidamente a popularidade de sua startup on-line.<\/p>\n\n\n\n<p>Ele funciona em uma escala de 0 a 100, em que 100 significa que sua startup \u00e9 reconhecida mundialmente.<\/p>\n\n\n\n<p>Portanto, quanto maior a pontua\u00e7\u00e3o de presen\u00e7a, mais popular voc\u00ea \u00e9!<\/p>\n\n\n\n<p>Lembre-se de que seu Presence Score mudar\u00e1 com o tempo, portanto, \u00e9 importante monitor\u00e1-lo constantemente!<\/p>\n\n\n\n<p>Ao medir essa m\u00e9trica crucial, voc\u00ea pode descobrir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Qual \u00e9 a <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade on-line\">visibilidade on-line<\/a> de sua startup<\/p><\/li>\n\n\n\n<li><p>Como seu desempenho evolui ao longo do tempo<\/p><\/li>\n\n\n\n<li><p>A efic\u00e1cia geral de sua presen\u00e7a on-line<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A pontua\u00e7\u00e3o de presen\u00e7a \u00e9 determinada por v\u00e1rios fatores, incluindo o n\u00famero de mentions e o alcance.<\/p>\n\n\n\n<p>Para medir isso, voc\u00ea precisar\u00e1 de uma ferramenta de an\u00e1lise.<\/p>\n\n\n\n<p>Veja como o Brand24 mede essa m\u00e9trica:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391867672&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391867672\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"263\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8.png\" alt=\"Brand24: Pontua\u00e7\u00e3o de presen\u00e7a da Synthesia\" class=\"wp-image-172532\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-300x79.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-8-248x65.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Pontua\u00e7\u00e3o da presen\u00e7a de Synthesia<\/figcaption><\/figure>\n\n\n\n<p>De acordo com o Brand24, a pontua\u00e7\u00e3o de presen\u00e7a da Synthesia \u00e9 50, o que pode n\u00e3o ser o melhor resultado, mas ainda assim \u00e9 superior ao 74% de outras marcas.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Me\u00e7a o Presence Score e outras m\u00e9tricas importantes gratuitamente!<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-sentiment\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">09 Sentimento da marca<\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/sentimento-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentimento de marca\">Sentimento de marca<\/a> mede como as pessoas se sentem em rela\u00e7\u00e3o \u00e0 sua startup e aos seus produtos. Ela pode ser positiva, negativa ou neutra.<\/p>\n\n\n\n<p>O sentimento \u00e9 influenciado n\u00e3o apenas pelos produtos ou servi\u00e7os que voc\u00ea oferece, mas tamb\u00e9m por outros fatores, como esfor\u00e7os de marketing e vendas.<\/p>\n\n\n\n<p>A satisfa\u00e7\u00e3o do cliente \u00e9 importante! At\u00e9 mesmo uma pessoa insatisfeita pode desencadear uma onda de opini\u00f5es negativas e prejudicar a reputa\u00e7\u00e3o de sua marca.<\/p>\n\n\n\n<p>E lembre-se: reconstru\u00ed-lo n\u00e3o \u00e9 t\u00e3o f\u00e1cil.<\/p>\n\n\n\n<p>\u00c9 por isso que monitorar o sentimento da sua marca em tempo real \u00e9 crucial, para que voc\u00ea possa resolver os problemas antes que eles aumentem.<\/p>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>A melhor maneira de medir isso \u00e9 usando a IA <a href=\"https:\/\/brand24.com\/blog\/pt\/melhores-ferramentas-de-analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramentas de an\u00e1lise de sentimentos\">ferramentas de an\u00e1lise de sentimentos<\/a>.<\/p>\n\n\n\n<p>Uma das melhores ferramentas do mercado \u00e9 o Brand24.<\/p>\n\n\n\n<p>Ele monitora os mentions em tempo real e apresenta o sentimento em um gr\u00e1fico, facilitando a visualiza\u00e7\u00e3o de como o sentimento muda ao longo do tempo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391867b30&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391867b30\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"269\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9.png\" alt=\"Brand24: Sentimento de s\u00edntese (gr\u00e1fico de linhas)\" class=\"wp-image-172533\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9.png 989w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-9-248x67.png 248w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Sentimento de s\u00edntese<\/span>a<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m mostra cada mention e seu sentimento individualmente:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391867db1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391867db1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"208\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10.png\" alt=\"mention negativo detectado pelo Brand24 e seu sentimento\" class=\"wp-image-172534\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-300x62.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-10-248x52.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">mention negativo detectado pelo Brand24 e seu sentimento<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, essa ferramenta analisa quais fontes est\u00e3o gerando a maior negatividade:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da39186802f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da39186802f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"300\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11.png\" alt=\"Brand24: Synthesia - fontes de negatividade\" class=\"wp-image-172535\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11.png 516w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-11-248x144.png 248w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Fontes de negatividade em rela\u00e7\u00e3o \u00e0 Synthesia<\/figcaption><\/figure>\n\n\n\n<p>E meu recurso favorito - o Brand24 analisa as emo\u00e7\u00f5es por tr\u00e1s do sentimento, ajudando voc\u00ea a entender como as pessoas realmente se sentem:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da3918682c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da3918682c5\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"298\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12.png\" alt=\"Brand24: Emo\u00e7\u00f5es por tr\u00e1s do sentimento de Synthesia\" class=\"wp-image-172536\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12.png 479w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-300x187.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-12-248x154.png 248w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Emo\u00e7\u00f5es por tr\u00e1s do sentimento de Synthesia<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">As pessoas o amam ou o odeiam? D\u00ea uma olhada!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"geo-analysis\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">10 Geoan\u00e1lise<\/span><\/h3>\n\n\n\n<p>Com certeza, sua startup tem um p\u00fablico n\u00e3o apenas em seu pr\u00f3prio pa\u00eds, mas em todo o mundo.<\/p>\n\n\n\n<p><strong>An\u00e1lise geogr\u00e1fica<\/strong> lhe mostrar\u00e1 os locais das pessoas que<span style=\"font-size: revert; font-family: var(--wp--preset--font-family--base-font);\"> mention sua inicializa\u00e7\u00e3o<\/span>s\u00e3o expostos a informa\u00e7\u00f5es sobre sua startup ou interagem com voc\u00ea.<\/p>\n\n\n\n<p>Gra\u00e7as a ele, voc\u00ea conseguir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identificar novos mercados potenciais para seu produto ou servi\u00e7o<\/p><\/li>\n\n\n\n<li><p>Adapte seus esfor\u00e7os de marketing e vendas \u00e0s regi\u00f5es onde sua marca tem o maior potencial<\/p><\/li>\n\n\n\n<li><p>Entenda de onde v\u00eam seus usu\u00e1rios mais ativos para poder otimizar suas estrat\u00e9gias de marketing<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Como medir?<\/strong><\/p>\n\n\n\n<p>Uma das ferramentas de an\u00e1lise que oferece informa\u00e7\u00f5es valiosas sobre a distribui\u00e7\u00e3o geogr\u00e1fica dos mentions \u00e9 o Brand24.<\/p>\n\n\n\n<p>Seu recurso Geo Analysis exibe esses dados em um mapa e em uma tabela que mostra os 10 principais pa\u00edses onde sua startup est\u00e1 sendo discutida:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391868763&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391868763\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"397\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13.png\" alt=\"Brand24: An\u00e1lise geogr\u00e1fica para Synthesia (mapa)\" class=\"wp-image-172538\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-13-248x132.png 248w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise geogr\u00e1fica para Synthesia (mapa)<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da3918689c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da3918689c8\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14.png\" alt=\"Brand24: An\u00e1lise geogr\u00e1fica para Synthesia (tabela)\" class=\"wp-image-172539\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14.png 732w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-300x213.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-14-224x159.png 224w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lise geogr\u00e1fica para Synthesia (tabela)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Monitore seu desempenho com o Brand24!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benchamark-the-startup\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Dica: Avalie o desempenho da inicializa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p>Para medir efetivamente o desempenho de sua startup, compare-o com os benchmarks do setor.<\/p>\n\n\n\n<p>\u00c9 muito importante <strong>fa\u00e7a isso regularmente<\/strong>!<\/p>\n\n\n\n<p>H\u00e1 muitos benef\u00edcios no benchmarking - ele o ajudar\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identificar \u00e1reas de sua startup que precisam ser aprimoradas<\/p><\/li>\n\n\n\n<li><p>Obter uma melhor compreens\u00e3o da din\u00e2mica de seu mercado<\/p><\/li>\n\n\n\n<li><p>Aprender (e adotar) as estrat\u00e9gias eficazes dos concorrentes<\/p><\/li>\n\n\n\n<li><p>Medir o progresso e avaliar sua posi\u00e7\u00e3o no mercado<\/p><\/li>\n\n\n\n<li><p>Mantenha-se atualizado sobre o que seus concorrentes est\u00e3o fazendo<\/p><\/li>\n\n\n\n<li><p>Descubra novas tend\u00eancias e inova\u00e7\u00f5es<\/p><\/li>\n<\/ul>\n\n\n\n<p>Mostrarei a voc\u00ea como \u00e9 um benchmarking eficaz! Eu usarei <strong>Recurso de compara\u00e7\u00e3o do Brand24<\/strong> para isso:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da391868e39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da391868e39\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15.png\" alt=\"Compara\u00e7\u00e3o de desempenho com base nas m\u00e9tricas mais importantes (Brand24) - Synthesia vs. HeyGen\" class=\"wp-image-172540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15.png 780w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/startup-performance-15-248x145.png 248w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Compara\u00e7\u00e3o de desempenho - Synthesia vs. HeyGen<\/figcaption><\/figure>\n\n\n\n<p>Comparei duas startups de geradores de v\u00eddeo com IA, a Synthesia e a HeyGen.<\/p>\n\n\n\n<p>Vamos analisar juntos as principais m\u00e9tricas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Total de mentions:<\/strong> A Synthesia tem 4.775 mentions em compara\u00e7\u00e3o com os 2.795 da HeyGen.<\/p><\/li>\n\n\n\n<li><p><strong>mentions positivos:<\/strong> 17% dos mentions da Synthesia s\u00e3o positivos, enquanto a HeyGen tem 16% de mentions positivos.<\/p><\/li>\n\n\n\n<li><p><strong>mentions negativos:<\/strong> Ambas as startups t\u00eam a mesma porcentagem de mentions negativos - apenas 2%.<\/p><\/li>\n\n\n\n<li><p><strong>Alcance da m\u00eddia social:<\/strong> O alcance da m\u00eddia social da Synthesia \u00e9 de 32 milh\u00f5es, enquanto o alcance da HeyGen \u00e9 de apenas 6,2 milh\u00f5es.<\/p><\/li>\n\n\n\n<li><p><strong>Alcance de m\u00eddia n\u00e3o social:<\/strong> A Synthesia atingiu 14 milh\u00f5es de pessoas em plataformas de m\u00eddia n\u00e3o social e a HeyGen 5,1 milh\u00f5es.<\/p><\/li>\n\n\n\n<li><p><strong>Pontua\u00e7\u00e3o de presen\u00e7a:<\/strong> O Synthesia tem pontua\u00e7\u00e3o de 40\/100, enquanto o HeyGen tem pontua\u00e7\u00e3o de 36\/100.<\/p><\/li>\n<\/ul>\n\n\n\n<p>O Synthesia tem um desempenho melhor do que o HeyGen.<\/p>\n\n\n\n<p>Considerando que eles s\u00e3o \"os maiores\" no mercado de geradores de v\u00eddeo com IA, pode-se concluir que a Synthesia \u00e9 a principal participante.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compare seu desempenho com o dos concorrentes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclus\u00e3o<\/span><\/h2>\n\n\n\n<p>N\u00e3o importa qu\u00e3o bons sejam seus esfor\u00e7os de marketing e vendas, sua startup corre o risco de fracassar se n\u00e3o acompanhar as m\u00e9tricas corretas!<\/p>\n\n\n\n<p>Mas, ao mesmo tempo, \u00e9 importante n\u00e3o ficar sobrecarregado com o rastreamento de muitos deles.<\/p>\n\n\n\n<p>\u00c9 por isso que destaquei apenas as m\u00e9tricas mais essenciais. Elas o ajudar\u00e3o a medir o desempenho de sua startup e lhe dar\u00e3o uma vis\u00e3o hol\u00edstica.<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Considera\u00e7\u00f5es finais:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>N\u00e3o apenas rastreamento, mas tamb\u00e9m <strong>A an\u00e1lise de m\u00e9tricas \u00e9 uma parte essencial<\/strong> de medir o desempenho. Compreender seus dados \u00e9 fundamental para tomar decis\u00f5es orientadas por dados.<\/p><\/li>\n\n\n\n<li><p><strong>Ferramentas avan\u00e7adas<\/strong> como o Brand24 s\u00e3o <strong>realmente \u00fatil<\/strong>. Eles acompanham seu desempenho com as m\u00e9tricas certas e fornecem insights e recomenda\u00e7\u00f5es valiosos para ajudar a orientar seu crescimento.<\/p><\/li>\n\n\n\n<li><p>N\u00c3O se esque\u00e7a de <strong>avalia\u00e7\u00e3o comparativa<\/strong>! Sem ele, voc\u00ea n\u00e3o tem um ponto de refer\u00eancia para determinar se seus resultados s\u00e3o excelentes, m\u00e9dios ou ruins.<\/p><\/li>\n<\/ul>\n\n\n\n<p>O rastreamento de m\u00e9tricas nunca foi t\u00e3o f\u00e1cil \ud83d\udc49 <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=325\" target=\"_blank\" rel=\"noopener\" title=\"Experimente o Brand24 gratuitamente\">Experimente o Brand24 gratuitamente<\/a> - obtenha insights valiosos e tome decis\u00f5es baseadas em dados!<\/p>","protected":false},"excerpt":{"rendered":"<p>Como medir o desempenho de sua startup? Este artigo mostrar\u00e1 a voc\u00ea! Saiba como rastrear e analisar as m\u00e9tricas certas para tomar decis\u00f5es baseadas em dados!<\/p>","protected":false},"author":84,"featured_media":172519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-172517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=172517"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172517\/revisions"}],"predecessor-version":[{"id":179389,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172517\/revisions\/179389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/172519"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=172517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=172517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=172517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}