{"id":172747,"date":"2025-02-26T10:00:00","date_gmt":"2025-02-26T09:00:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=172747"},"modified":"2026-04-13T14:35:07","modified_gmt":"2026-04-13T12:35:07","slug":"x-relatorio-de-analise-do-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/x-twitter-analytics-report\/","title":{"rendered":"Como obter um relat\u00f3rio do X (Twitter) Analytics? Modelo e exemplo"},"content":{"rendered":"\n<p>Creating an X (Twitter) analytics report can be hard since you can access analytics data only if you pay for a premium subscription. And even then, there\u2019s no option to export data! So, how to make a Twitter report?  I\u2019ll show you exactly how in this article!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\">An <\/span><strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\">X (Twitter) analytics report<\/span><\/strong><span data-color=\"rgb(217, 234, 211)\" style=\"color: inherit\"> summarizes the performance of your Twitter account (now X). <\/span>Depending on your report\u2019s goal, it can include engagement metrics and other metrics like follower growth.<br><br>Such a report is an effective way to present your results and refine your strategy.<\/p>\n\n\n\n<p>Ever since Elon Musk took over Twitter, a lot has changed (not just the name) &#8211; for example, you can <strong>no longer check <a href=\"https:\/\/brand24.com\/blog\/twitter-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"Twitter analytics\">Twitter analytics<\/a> for free<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a3398&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a3398\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"344\" height=\"450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report.png\" alt=\"You can only check your X (Twitter) analytics if you are a premium subscriber.\" class=\"wp-image-172748\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report.png 344w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-300x392.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-122x159.png 122w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">You can only check your X (Twitter) analytics if you are a premium subscriber<\/figcaption><\/figure>\n\n\n\n<p>This is a big problem for businesses and individuals who rely on Twitter as a key platform.<\/p>\n\n\n\n<p>But don\u2019t worry!<\/p>\n\n\n\n<p>Below, I\u2019ll walk you through 9 simple steps so you can create your own Twitter analytics report.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-x-twitter-anaytics-report\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">What is an X (Twitter) analytics report?<\/span><\/h2>\n\n\n\n<p>An X (Twitter) analytics report is an easy-to-understand document or interactive dashboard that highlights the performance of your X (Twitter) account, Tweets, or <a href=\"https:\/\/brand24.com\/blog\/brand-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>brand presence<\/strong><\/a>&nbsp;on this platform.<\/p>\n\n\n\n<p>A good report should present different metrics (for example, engagement rate, Twitter impressions, follower growth, etc.) and actionable insights.<\/p>\n\n\n\n<p><strong>Why create X (Twitter) analytics reports?<\/strong><\/p>\n\n\n\n<p>X (Twitter) analytics reports are created to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Measure impact<\/strong>: Gain a deeper understanding of campaign performance, audience behavior, or overall performance.<\/p><\/li>\n\n\n\n<li><p><strong>Optimize strategy<\/strong>: Assess your performance on X (Twitter). Based on the insights, optimize your content strategy (if necessary), create content that is more likely to resonate with your followers, and build an engaged community.<\/p><\/li>\n\n\n\n<li><p><strong>Communicate results<\/strong>: Present your X (Twitter) analytics to clients and other stakeholders in a clear and visually appealing way.<\/p><\/li>\n\n\n\n<li><p><strong>Support decision-making<\/strong>: These reports allow you to make data-driven decisions to improve your performance.<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>Who are X (Twitter) analytics reports for?<\/strong><\/p>\n\n\n\n<p>These reports are for <strong>anyone using X (Twitter) professionally<\/strong>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Social media managers<\/p><\/li>\n\n\n\n<li><p>Agencies<\/p><\/li>\n\n\n\n<li><p>Enterprises<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Get a detailed breakdown of your campaign&#8217;s metrics!<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"x-twitter-analytics-report-template\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">X (Twitter) analytics report template<\/span><\/h2>\n\n\n\n<p>Here are X (Twitter) analytics reports I generated using <strong><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a><\/strong>.<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewBox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Download our free X (Twitter) analytics report templates &#8211; feel free to use them:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Report Template (analytics dashboard)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Report Template (PDF)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/ljs0aet\" target=\"_blank\">\n                            <span>Competitor Comparison Report Template (PDF)<\/span>\n                            <svg width=\"14\" height=\"17\" viewBox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<p>The reports above are just examples, but with Brand24, you can generate a report for your brand!<\/p>\n\n\n\n<p>Brand24 is an <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"AI social listening tool\">AI social listening tool<\/a> that tracks and reports your <a href=\"https:\/\/brand24.com\/blog\/marketing-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing performance\">marketing performance<\/a> across multiple sources, not just X (Twitter).<\/p>\n\n\n\n<p>Data source for this tool include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Social media, such as Instagram, Facebook, X (Twitter), TikTok, YouTube, LinkedIn, Reddit, Bluesky, Telegram, Twitch, Pinterest<\/p><\/li>\n\n\n\n<li><p>News sites, blogs, podcasts, video platforms &amp; other websites<\/p><\/li>\n\n\n\n<li><p>Forums, review sites, and newsletters<\/p><\/li>\n<\/ul>\n\n\n\n<p><strong>How can you generate a report for you in Brand24?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>Set up a project in Brand24 with your brand name, product name, or branded hashtag \ud83d\udcbb<\/p><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a42eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a42eb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-1.png\" alt=\"Generating a report in Brand24: Step 1 - set up the project with your brand name, product name, or branded hashtag\" class=\"wp-image-172755\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-1-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-1-248x120.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Select the language of the gathered keyword mentions \ud83c\udf0e<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a4713&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a4713\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"559\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2.png\" alt=\"Generating a report in Brand24: Step 2 - select the language in which you want to track mentions of the keyword you've just entered\" class=\"wp-image-172756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2-300x168.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2-600x335.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-2-248x139.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><p>On the right side, in the &#8220;Sources&#8221; section, choose the platform you want to track \u2013 e.g., X (Twitter) \ud835\udd4f<\/p><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a4b70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a4b70\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-3.png\" alt=\"Generating a report in Brand24: Step 3 - choose the platform you want to track\" class=\"wp-image-172757\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-3.png 385w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-3-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-3-300x390.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-3-122x159.png 122w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><p>Select the reporting period \ud83d\udcc5<\/p><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a4fc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a4fc9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-4.png\" alt=\"Generating a report in Brand24: Step 4 - select the reporting period\" class=\"wp-image-172758\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-4.png 443w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-4-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-4-300x339.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-4-141x159.png 141w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><p>Click \u201cGenerate Report\u201d \u2705<\/p><\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a53d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a53d4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-5.png\" alt=\"Generating a report in Brand24: Step 5 - click &quot;Generate Report&quot;\" class=\"wp-image-172759\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-5.png 383w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-5-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-5-300x392.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-5-122x159.png 122w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>5 seconds and it&#8217;s ready \u2013 here\u2019s your beautiful shareable report:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a57a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a57a6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-6.png\" alt=\"Report template (analytics dashboard) - Thermomix's presence on X (Twitter)\" class=\"wp-image-172760\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-6.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-6-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-6-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-6-248x106.png 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Here are some questions Brand24\u2019s X (Twitter) analytics reports can answer:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">How often was <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> mentioned on X (Twitter)?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">How many people did <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">-related Tweets reach?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">What is the sentiment of <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> on X (Twitter)?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">How does the sentiment of <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\"> on X (Twitter) compare to other platforms?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">What is the AVE of Tweets mentioning <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]?<\/span><\/em><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">What are the key topics of discussion related to <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Which X (Twitter) users have the highest reach when mentioning <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">What is the best time to tweet about <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">?<\/span><\/li>\n\n\n\n<li><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">What is the geolocation of the audience reached by <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[name of the brand, product, #]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">-related Tweets?<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Get all key metrics in one report!<\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-a-twitter-analytics-report\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">How to get a Twitter analytics report? 9 steps<\/span><\/h2>\n\n\n\n<p>I\u2019ve shown you how to create a report &#8211; but that\u2019s not all.<\/p>\n\n\n\n<p>There are other important steps you need to take beyond just &#8220;creating&#8221;.<\/p>\n\n\n\n<p>Let\u2019s go through them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-your-goals\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">01 Choose your goals<\/span><\/h3>\n\n\n\n<p>Your report needs a specific goal &#8211; the more focused, the better.<\/p>\n\n\n\n<p>Avoid creating reports with overly broad objectives. A well-defined goal will make the report more meaningful and easier to understand.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Here are some examples of goals your X (Twitter) analytics report can have:<\/span><\/strong><br><br><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">\u2705 Measuring  X (Twitter) campaign performance (for example, product lunch campaign, hashtag campaign)<\/span><br><br><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">\u2705 Evaluating content effectiveness<\/span><br><br><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">\u2705 Analyzing audience behavior and demographics<\/span><\/p>\n\n\n\n<p>Also, consider who is the target audience of the report. Are they experienced professionals or not?<\/p>\n\n\n\n<p>It&#8217;s important to tailor your document to their level of expertise.<\/p>\n\n\n\n<p>If you know that people outside the industry will be reading it, add simple explanations or comments to make everything easy to understand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-key-metrics\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">02 Choose key metrics&nbsp;<\/span><\/h3>\n\n\n\n<p>The next step is to select <strong><a href=\"https:\/\/brand24.com\/blog\/twitter-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"X (Twitter) metrics\">X (Twitter) metrics<\/a><\/strong> that align with the goal of your report.<\/p>\n\n\n\n<p><strong>However, there are some <a href=\"https:\/\/brand24.com\/blog\/marketing-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing metrics\">marketing metrics<\/a> that can be included in most social media analytics reports:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Engagement and engagement rate<\/p><\/li>\n\n\n\n<li><p>Impressions<\/p><\/li>\n\n\n\n<li><p>The volume of mentions<\/p><\/li>\n\n\n\n<li><p><strong><a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"Social media reach\">Social media reach<\/a><\/strong><\/p><\/li>\n\n\n\n<li><p>Follower count<\/p><\/li>\n\n\n\n<li><p><strong><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"Sentiment\">Sentiment<\/a><\/strong><\/p><\/li>\n\n\n\n<li><p>Click-through rate (CTR)<\/p><\/li>\n\n\n\n<li><p><strong><a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"Advertising Value Equivalency (AVE)\">Advertising Value Equivalency (AVE)<\/a><\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a6182&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a6182\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-7.png\" alt=\"Brand24: Analysis tab - overview of Thermomix's X (Twitter) performance (including various metrics: Tweet impressions, engagement rate, etc.)\" class=\"wp-image-172780\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-7.png 392w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-7-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-7-300x383.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-7-125x159.png 125w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Analysis tab &#8211; overview of Thermomix&#8217;s X (Twitter) performance<\/figcaption><\/figure>\n\n\n\n<p>Here are the basic metrics you can use for each goal I mentioned in the previous step:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Measuring X (Twitter) campaign performance \u27a1\ufe0f <\/strong>impressions, engagement rate, sentiment, link clicks, conversions, the volume of mentions, social media reach, new followers gained<\/p><\/li>\n\n\n\n<li><p><strong>Evaluating content effectiveness \u27a1\ufe0f <\/strong>Tweet<strong> <\/strong>engagements, sentiment, link clicks, Tweets with the most impressions, social media reach, Twitter followers gained<\/p><\/li>\n\n\n\n<li><p><strong>Analyzing audience behavior and demographics \u27a1\ufe0f <\/strong>audience location, age and gender breakdown, engagement by time of the day, follower growth over time<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Generate a professional report for your business! <\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remember-about-data-visualizations\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">03 Remember about data visualizations<\/span><\/h3>\n\n\n\n<p>Keep in mind that a <strong>good report is NOT based just on raw numbers<\/strong>!<\/p>\n\n\n\n<p>Data is much easier to digest when presented through visualizations. Choose the ones that can represent your data the best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Charts, graphs, and diagrams<\/p><\/li>\n\n\n\n<li><p>Infographics<\/p><\/li>\n\n\n\n<li><p>Images and screenshots<\/p><\/li>\n\n\n\n<li><p>Maps and heatmaps<\/p><\/li>\n\n\n\n<li><p>Short videos<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a6941&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a6941\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-8.png\" alt=\"Brand24: Map showing where Thermomix's reach came from\" class=\"wp-image-172781\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-8-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-8-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-8-248x131.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Map showing where Thermomix&#8217;s reach came from<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"present-valuable-insights\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">04 Present valuable insights<\/span><\/h3>\n\n\n\n<p>Raw data on its own isn\u2019t helpful!<\/p>\n\n\n\n<p>You need to turn that data into actionable insights.<\/p>\n\n\n\n<p>Let\u2019s look at the recent launch of the new Thermomix model.<\/p>\n\n\n\n<p>Even though Thermomix didn\u2019t run a special product launch campaign on X (Twitter), it created such a big buzz online that Twitter users couldn\u2019t ignore it!<\/p>\n\n\n\n<p>According to Brand24\u2019s <a href=\"https:\/\/brand24.com\/blog\/ai-metrics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI Metrics Analysis<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Instagram was the main source of mentions (74.8% of total mentions), while <strong>X (Twitter) was the fifth-largest source of mentions<\/strong> (2.2%) despite no official campaign.<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a6e3a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a6e3a\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9.png\" alt=\"Brand24: Metrics Analysis - source dominance of Thermomix\" class=\"wp-image-172784\" style=\"width:479px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9.png 479w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9-300x204.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-9-234x159.png 234w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Metrics Analysis &#8211; source dominance (Thermomix)<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>50.5% of the mentions on Twitter were neutral, 26% were positive, and 23.6% were negative. This means that <strong>Thermomix generated over 1.1 times more positive mentions than negative ones<\/strong>, which indicates room for improvement.<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a7240&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a7240\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"439\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-10.png\" alt=\"Brand24: Metrics Analysis in analytics dashboard - sentiment share and emotions analysis of Thermomix on X (Twitter)\" class=\"wp-image-172785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-10.png 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-10-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-10-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-10-248x121.png 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Metrics Analysis (in analytics dashboard) &#8211; sentiment share and emotions analysis of Thermomix on X (Twitter)<\/figcaption><\/figure>\n\n\n\n<p>Isn&#8217;t it true that insights tell you much more?<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Transform raw data into key insights &#8211; present them in your report!<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare-data-with-previous-periods\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">05 Compare data with previous periods<\/span><\/h3>\n\n\n\n<p>You <strong>need a reference point to truly understand how your performance is progressing<\/strong> &#8211; whether you&#8217;re improving or falling behind.<\/p>\n\n\n\n<p>What\u2019s that reference?<\/p>\n\n\n\n<p>Your past performance!<\/p>\n\n\n\n<p>Shortly speaking, you need to compare your current data with data from a previous period. It can be year-to-year (YoY), month-to-month (MoM), week-to-week (WoW), or any other comparison strategy.<\/p>\n\n\n\n<p>The good news is&nbsp;that Brand24 has a dedicated&nbsp;<a href=\"https:\/\/brand24.com\/brand-comparison\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand Comparison<\/a>&nbsp;feature, which allows you to compare your performance with your past results easily!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a794a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a794a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-11.png\" alt=\"Brand24: Week-over-week comparison of Thermomix performance on X (Twitter)\" class=\"wp-image-172786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-11.png 787w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-11-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-11-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-11-248x146.png 248w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><span data-color=\"rgb(255, 242, 204)\" style=\"color: inherit\">Brand24: Week-over-week comparison of Thermomix performance on X (Twitter)<\/span><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"compare-data-with-rivals\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">06 Compare data with rivals<\/span><\/h3>\n\n\n\n<p>In addition to comparing your performance over time, it\u2019s also <strong>essential to compare it with your rivals<\/strong>.<\/p>\n\n\n\n<p>And Brand24 can do that, too!<\/p>\n\n\n\n<p>I think Thermomix is top-tier, but at the same time, many people opt for Monsieur Cuisine.<\/p>\n\n\n\n<p>So, let&#8217;s compare their overall performance:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a7dc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a7dc9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-12.png\" alt=\"Brand24: Competitors comparison \u2013 Thermomix vs. Monsieur Cuisine\" class=\"wp-image-172787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-12.png 779w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-12-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-12-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-12-248x145.png 248w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Competitors comparison \u2013 Thermomix vs. Monsieur Cuisine<\/figcaption><\/figure>\n\n\n\n<p>As you can see, Thermomix is unbeatable &#8211; it performs much better on X (Twitter) and on the other platforms!<\/p>\n\n\n\n<p>What does comparing with competitors give you?<\/p>\n\n\n\n<p>First and foremost, <strong>it shows you where you stand in the market<\/strong>. By diving deeper into the comparison, you can also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Identify your strengths and weaknesses<\/p><\/li>\n\n\n\n<li><p>Spot areas where your competitors are lacking and seize those opportunities<\/p><\/li>\n\n\n\n<li><p>Identify emerging market trends<\/p><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Compare your performance!<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"include-plans-and-recommendations\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">07 Include plans and recommendations<\/span><\/h3>\n\n\n\n<p>Reports are not just about presenting data and insights; they should also recommend actions for the future.<\/p>\n\n\n\n<p>So, how do you create the best recommendations?<\/p>\n\n\n\n<p>Of course, use your knowledge and experience. But it\u2019s also helpful to support yourself with an AI tool that can generate such recommendations.<\/p>\n\n\n\n<p>You can try to use ChatGPT, but its suggestions may be too general.<\/p>\n\n\n\n<p>Luckily, <strong>Brand24 is the best when it comes to recommendations<\/strong>!<\/p>\n\n\n\n<p>Why are Brand24&#8217;s recommendations better than those generated by ChatGPT?<\/p>\n\n\n\n<p>Brand24 <strong>combines ChatGPT\u2019s general knowledge with detailed data that it tracks<\/strong>. That&#8217;s why it provides recommendations tailored specifically for you!<\/p>\n\n\n\n<p>Here\u2019s an example of recommendations generated by ChatGPT for Thermomix:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a85ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a85ea\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-13.png\" alt=\"ChatGPT: Recommendations for Thermomix\" class=\"wp-image-172788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-13.png 691w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-13-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-13-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-13-216x159.png 216w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>And these are the recommendations from Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a89b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a89b3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"249\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-15.png\" alt=\"Brand24: AI Insights - recommendations for Thermomix\" class=\"wp-image-172790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-15.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-15-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-15-300x75.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-15-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Now, you see that the recommendations generated by Brand24 are more accurate \ud83d\udc4c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-summary\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">08 Add summary&nbsp;<\/span><\/h3>\n\n\n\n<p>Every good report should include a summary. Why is this important?<\/p>\n\n\n\n<p>When someone picks up your report, <strong>they should be able to grasp the key points quickly<\/strong> without reading the entire document.<\/p>\n\n\n\n<p>This is especially useful when your reports are presented to high-level executives who don\u2019t have the time to sift through your long document.<\/p>\n\n\n\n<p>A well-written summary should be brief, to the point, and include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Overview of how things are going, whether you\u2019re meeting goals or need adjustments<\/p><\/li>\n\n\n\n<li><p>The most significant findings, trends, or patterns you&#8217;ve noticed<\/p><\/li>\n\n\n\n<li><p>Recommendations based on your analysis<\/p><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brand24.pl\/ai-brand-assistant\/\" target=\"_blank\" rel=\"noopener\" title=\"AI Brand Assistant\">AI <span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Brand Assistant<\/span><\/a><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\"> can perfectly summarize reports. <\/span>It\u2019s a chatbot where all you need to do is provide the right prompt, and it will generate a concise summary:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a8eda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a8eda\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"259\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-16.png\" alt=\"Brand24: Brand Assistant - report summary\" class=\"wp-image-172792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-16.png 539w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-16-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-16-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-16-248x119.png 248w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>To get this summary, I used this prompt:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\"><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">Write a 10-sentence summary of <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[brand name]<\/span><\/em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">&#8216;s performance on X (Twitter) in <\/span><em><span data-color=\"var(--green-10)\" style=\"background-color: var(--green-10);color: inherit\">[period of time]<\/span><\/em><\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Create reports to show comprehensive analytics data easily!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automate-your-reports\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">09 Automate your reports<\/span><\/h3>\n\n\n\n<p>Many tools allow you to automate reporting.<\/p>\n\n\n\n<p>When your reports are automated, you <strong>don\u2019t have to worry about sending them<\/strong> and (sometimes) even creating them!<\/p>\n\n\n\n<p>With Brand24, <a href=\"https:\/\/brand24.com\/use-case\/comprehensive-reports\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reports<\/a> are generated and sent automatically to your email on your chosen schedule.<\/p>\n\n\n\n<p>No effort is required &#8211; just set it and forget about it!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a95e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a95e0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"548\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-17.png\" alt=\"Brand24: Weekly report sent via email (Thermomix project)\" class=\"wp-image-172794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-17.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-17-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-17-300x164.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-17-248x136.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Weekly report sent via email<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"good-practices\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Good practices in X (Twitter) reports<\/span><\/h2>\n\n\n\n<p>We&#8217;ve covered all the necessary steps for creating effective reports.<\/p>\n\n\n\n<p>Now it&#8217;s time to dive into the <strong>little things that will make your report even better<\/strong> \ud83d\udcaa<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tailor-the-report\">01 <strong>Tailor the report to your company&#8217;s vibe<\/strong><\/h3>\n\n\n\n<p>As you know, not every company is a corporate giant with a rigid environment.<\/p>\n\n\n\n<p>Each business has its own personality; if the report is for internal use, you are more than welcome to reflect it.<\/p>\n\n\n\n<p>If your company has a more chill vibe and values a positive atmosphere, feel free to include a funny meme or a humorous comment.<\/p>\n\n\n\n<p>It will make the report more enjoyable to read and help lighten the audience&#8217;s mood during the presentation.<\/p>\n\n\n\n<p>If not, then stick to professionalism, please \ud83d\ude4f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keep-it-simple\">02 Keep it simple<\/h3>\n\n\n\n<p>Try not to overcomplicate your report \u2013 less is more.<\/p>\n\n\n\n<p>This principle should guide you throughout every stage of creating your report.<\/p>\n\n\n\n<p>Focus on the key points, and avoid overcrowding it with unnecessary details.<\/p>\n\n\n\n<p>A clear and concise report is much more impactful and effective!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"incorporate-the-data\">03 <strong>Incorporate the data from other sources<\/strong><\/h3>\n\n\n\n<p>Yes, you read that right \u2013 sometimes, it\u2019s worth including data from other marketing channels.<\/p>\n\n\n\n<p>For example, comparing your performance on X (Twitter) to other social media platforms can give a broader view of your <a href=\"https:\/\/brand24.com\/blog\/digital-presence\/\" target=\"_blank\" rel=\"noopener\" title=\"digital presence\">digital presence<\/a>.<\/p>\n\n\n\n<p>However, data from other sources shouldn\u2019t overshadow your main focus. Make sure the report stays centered on X (Twitter) data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-the-best-format\">04 <strong>Choose the best format<\/strong><\/h3>\n\n\n\n<p>Choose the format that best fits the given situation.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>A presentation format works well if you&#8217;re presenting to a team in a meeting. You can also share the PDF report for later reference.<\/p><\/li>\n\n\n\n<li><p>If you&#8217;re not meeting in person and just want to share the data, opt for an interactive analytics dashboard. This allows others to explore the data fully on their own.<\/p><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4f223a9ccb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4f223a9ccb\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"559\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-18.png\" alt=\"Brand24: X (Twitter) presentation reports example - brand comparison\" class=\"wp-image-172801\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-18.png 978w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-18-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-18-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/02\/x-twitter-analytics-report-18-248x142.png 248w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: Report presentation example &#8211; brand comparison<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\"><span data-color=\"rgb(201, 218, 248)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\"><span data-color=\"rgb(207, 226, 243)\" style=\"color: inherit\">Get a detailed analysis of your X (Twitter) performance with Brand24!<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Start Trial!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Conclusion<\/span><\/h2>\n\n\n\n<p>Creating an X (Twitter) analytics report can be challenging. To make your report truly valuable, you need to:<\/p>\n\n\n\n<p>\u2705 <strong>Select the right metrics<\/strong> that align with your report goal.<br>\u2705 <strong>Compare results<\/strong> over time or against competitors to have a reference point for assessing whether you are performing better.<br>\u2705 <strong>Include insights and recommendations<\/strong> based on the data for future improvements.<br>\u2705 <strong>Keep it clear and easy to digest<\/strong> by starting with a summary, adding graphs and other types of visualizations, and providing explanations where necessary.<\/p>\n\n\n\n<p>Instead of doing everything alone, you can rely on <a href=\"https:\/\/brand24.com\/blog\/ai-analytics-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"AI analytics tools\">AI analytics tools<\/a> like Brand24. They can handle the entire process for you!<\/p>\n\n\n\n<p><strong><span data-color=\"transparent\" style=\"background-color: transparent;color: inherit\">Final thoughts:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The X (Twitter) analytics dashboard is no longer free. To track key metrics, you need a premium subscription or external <a href=\"https:\/\/brand24.com\/blog\/twitter-analytics-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"X (Twitter) analytics tools\">X (Twitter) analytics tools<\/a>.<\/li>\n\n\n\n<li>These tools not only track X (Twitter) metrics but also generate reports for you.<\/li>\n\n\n\n<li><p>This way, you don&#8217;t have to waste time figuring out how to create an analytics report. With just one click, you get a ready-to-present report for your boss, client, or any other stakeholder.<\/p><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=328\" target=\"_blank\" rel=\"noopener\" title=\"Start a Brand24 free 14-day trial\">Start a Brand24 free 14-day trial<\/a> and create your X (Twitter) analytics report with one click! \ud83d\udcca<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comece a criar relat\u00f3rios profissionais de an\u00e1lise do X (Twitter) com IA! Saiba como gerar relat\u00f3rios detalhados, acompanhar o desempenho e automatizar insights!<\/p>","protected":false},"author":84,"featured_media":172819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-172747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=172747"}],"version-history":[{"count":31,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172747\/revisions"}],"predecessor-version":[{"id":178908,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/172747\/revisions\/178908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/172819"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=172747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=172747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=172747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}