{"id":173579,"date":"2025-03-28T13:32:34","date_gmt":"2025-03-28T12:32:34","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=173579"},"modified":"2026-04-09T16:01:30","modified_gmt":"2026-04-09T14:01:30","slug":"estrategia-de-midia-social-do-duolingo","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/duolingo-social-media-strategy\/","title":{"rendered":"Duolingo Social Media Strategy: How Effective is it? Report [2026]"},"content":{"rendered":"<p>O Duolingo transformou completamente o aprendizado de idiomas e rapidamente se tornou o maior guru da m\u00eddia social. Conhecido principalmente por seu conte\u00fado humor\u00edstico no TikTok, ele criou conex\u00f5es genu\u00ednas com usu\u00e1rios de todo o mundo e reuniu MILH\u00d5ES de seguidores.<\/p>\n\n\n\n<p>O que faz com que a estrat\u00e9gia de m\u00eddia social do Duolingo se destaque? E que insights para outras marcas (e para voc\u00ea) essa abordagem oferece?<\/p>\n\n\n\n<p>Vamos explorar o mundo de Duo, a Coruja, e descobrir as respostas!<\/p>\n\n\n\n<p><strong>Resumo r\u00e1pido:<\/strong><\/p>\n\n\n\n<div class=\"has-background\"\n     style=\"background-color:#E8F4EE; padding: 24px; font-size: 1rem !important; line-height: 1.55 !important;\">\n\n  <p style=\"margin: 0 0 16px 0;\">\n    <strong>A estrat\u00e9gia de m\u00eddia social do Duolingo se concentra na cria\u00e7\u00e3o de conte\u00fado divertido, relacion\u00e1vel e altamente envolvente.<\/strong>\n  <\/p>\n\n  <ul style=\"padding-left: 20px; margin: 0;\">\n    <li>Duo, a coruja, o mascote da marca, tornou-se uma superestrela e uma aula magistral de marketing no TikTok \ud83e\udd89<\/li>\n    <li>Eles reutilizam o conte\u00fado em v\u00e1rias plataformas, maximizando o alcance e a efici\u00eancia. \u267b\ufe0f<\/li>\n    <li>Seu desempenho nas m\u00eddias sociais continua a superar as expectativas \ud83d\udd25<\/li>\n  <\/ul>\n\n<\/div>\n\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o desempenho da sua m\u00eddia social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-elements\"><strong>Elementos-chave da estrat\u00e9gia de m\u00eddia social do Duolingo<\/strong><\/h2>\n\n\n\n<p>Sem mentiras - eu mesmo admiro a m\u00eddia social do Duolingo.<\/p>\n\n\n\n<p>Adoro o fato de que o sucesso da Duolingo nas m\u00eddias sociais n\u00e3o veio de grandes reuni\u00f5es corporativas ou de planos de alto or\u00e7amento.<\/p>\n\n\n\n<p>Em vez disso, tudo come\u00e7ou quando Zaria Parvez, de 23 anos, rec\u00e9m-formada, simplesmente perguntou se poderia fazer v\u00eddeos para a conta n\u00e3o utilizada da marca no TikTok.<\/p>\n\n\n\n<p>Ap\u00f3s uma an\u00e1lise detalhada do conte\u00fado e da atividade de m\u00eddia social deles, elaborei uma lista simples de cinco fatores que os fazem se destacar.<\/p>\n\n\n\n<p><strong>Esses s\u00e3o os 5 elementos principais da estrat\u00e9gia de m\u00eddia social do Duolingo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A personifica\u00e7\u00e3o de \"Duo, a Coruja\".<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O Duolingo tem uma coruja em seu logotipo e a criou como mascote de sua marca. Ela tamb\u00e9m se tornou o ponto central de seu conte\u00fado de m\u00eddia social. A dupla pode ser vista nas redes sociais da marca em v\u00e1rias cenas bem-humoradas e, \u00e0s vezes, \"desequilibradas\". Ela conta uma hist\u00f3ria que repercute em um p\u00fablico amplo e torna a marca mais identific\u00e1vel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422dcdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422dcdc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification.jpg\" alt=\"Estrat\u00e9gia de marketing do Duolingo: Personifica\u00e7\u00e3o de Duo, a coruja.\" class=\"wp-image-173585\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification.jpg 885w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-the-owl-personification-248x140.jpg 248w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia de marketing do Duolingo: Personifica\u00e7\u00e3o de Duo, a coruja.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usando tend\u00eancias.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O Duolingo n\u00e3o tem medo de se divertir on-line. Eles se divertem com os memes mais populares o tempo todo. Quando Selena e Hailey tiveram seu conflito aberto, eles recriaram esse drama e criaram sua pr\u00f3pria \"rixa\" com o Google Translate.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422e173&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422e173\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends.png\" alt=\"Usando tend\u00eancias: A resposta do Duolingo a um coment\u00e1rio sobre o Google Translate.\" class=\"wp-image-173586\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends.png 696w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-using-trends-221x159.png 221w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Usando tend\u00eancias: A resposta do Duolingo a um coment\u00e1rio sobre o Google Translate.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colabora\u00e7\u00f5es relevantes.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A quest\u00e3o aqui \u00e9 a alta relev\u00e2ncia - o Duolingo sempre os adapta para que se encaixem em seus valores e identidade. Isso mant\u00e9m o conte\u00fado do Duolingo atualizado e consistente.&nbsp;<br><br>Por exemplo, voc\u00ea conhece o Squid Game da Netflix? Ao promover a segunda temporada, eles fizeram uma parceria com a Netflix para promover o aprendizado de coreano.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422e5b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422e5b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab.jpg\" alt=\"Estrat\u00e9gia Tiktok do Duolingo: Colabora\u00e7\u00f5es relevantes.\" class=\"wp-image-173587\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab.jpg 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-netfilx-collab-248x139.jpg 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia Tiktok do Duolingo: Colabora\u00e7\u00f5es relevantes.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relacionamento genu\u00edno com seu p\u00fablico.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O Duolingo sempre responde aos coment\u00e1rios e compartilha quando algu\u00e9m mention os envia. Isso os ajuda a construir uma comunidade fiel que cria toneladas de conte\u00fado gerado pelo usu\u00e1rio.<br><br>Quero dizer... veja a resposta deles a este mention:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422e9d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422e9d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions.png\" alt=\"Ouro da m\u00eddia social: Envolvimento direto do p\u00fablico.\" class=\"wp-image-173588\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions.png 600w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-300x250.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reply-to-mentions-191x159.png 191w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ouro da m\u00eddia social: Envolvimento direto do p\u00fablico.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conte\u00fado humor\u00edstico e aut\u00eantico.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A marca adota um tom ousado e bem-humorado, compartilhando frequentemente conte\u00fado autoconsciente e divertido.<br><br>\u00c0s vezes, sua vibra\u00e7\u00e3o sarc\u00e1stica quase ultrapassa os limites. Mas eles ainda se equilibram no limite. Essa \u00e9 exatamente a autenticidade que os usu\u00e1rios de m\u00eddia social procuram nas marcas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422edf7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422edf7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content.jpg\" alt=\"O marketing maluco do Duolingo: Conte\u00fado humor\u00edstico e aut\u00eantico.\" class=\"wp-image-173589\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content.jpg 889w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-humorous-content-248x139.jpg 248w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O marketing maluco do Duolingo: Conte\u00fado humor\u00edstico e aut\u00eantico.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usar v\u00eddeos curtos.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O conte\u00fado de v\u00eddeo curto tem um desempenho muito bom na realidade atual, em que as pessoas t\u00eam per\u00edodos curtos de aten\u00e7\u00e3o. O Duolingo combinou esse conhecimento com as possibilidades do algoritmo do TikTok e rapidamente conquistou um p\u00fablico bastante grande. <\/p>\n\n\n\n<p>Al\u00e9m disso, eles publicam conte\u00fado de v\u00eddeo na maioria das plataformas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422f254&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422f254\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video.png\" alt=\"Estrat\u00e9gia do aplicativo de aprendizado de idiomas Duolingo: V\u00eddeo de formato curto.\" class=\"wp-image-173590\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video.png 754w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-300x199.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-short-video-240x159.png 240w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrat\u00e9gia do aplicativo de aprendizado de idiomas Duolingo: V\u00eddeo de formato curto.<\/figcaption><\/figure>\n\n\n\n<p>Em resumo, o conte\u00fado deles usa as possibilidades dos v\u00eddeos curtos em todo o seu potencial, com colabora\u00e7\u00f5es divertidas e modernas e um tom sarc\u00e1stico e bem-humorado.<\/p>\n\n\n\n<p>Ele se alinha perfeitamente com seu p\u00fablico-alvo, que \u00e9 principalmente de jovens.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenha insights sobre o desempenho da sua m\u00eddia social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"main-conclusions\"><strong>Principais conclus\u00f5es da estrat\u00e9gia de marketing de m\u00eddia social do Duolingo:<\/strong><\/h2>\n\n\n\n<p>Minhas observa\u00e7\u00f5es me deram algumas conclus\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Conte\u00fado corajoso \ud83d\udca1<br><\/strong>O Duolingo est\u00e1 sempre pronto para fazer experi\u00eancias com o conte\u00fado. Isso definitivamente os diferencia.<br><\/li>\n\n\n\n<li><strong>Constru\u00e7\u00e3o da comunidade \ud83d\udcaa<br><\/strong>Eles n\u00e3o apenas compartilham conte\u00fado - eles constroem relacionamentos em torno dele. O Duolingo frequentemente responde aos coment\u00e1rios de forma divertida e envolvente.<br><\/li>\n\n\n\n<li><strong>Adaptabilidade \ud83d\udd25<\/strong><strong><br><\/strong>O Duolingo \u00e9 \u00e1gil na ado\u00e7\u00e3o de novas tend\u00eancias e plataformas. Isso o mant\u00e9m relevante e atraente tanto para os seguidores quanto para os novos p\u00fablicos.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Qual \u00e9 a import\u00e2ncia das plataformas de m\u00eddia social para o Duolingo?<\/strong><\/h2>\n\n\n\n<p>As plataformas de m\u00eddia social s\u00e3o uma parte crucial da estrat\u00e9gia de marketing do Duolingo.<\/p>\n\n\n\n<p><strong>Eles permitem que a marca tenha um relacionamento pr\u00f3ximo e mais informal com seu p\u00fablico.<\/strong><\/p>\n\n\n\n<p>O Duolingo usa plataformas de m\u00eddia social para realmente se envolver em conversas on-line.<\/p>\n\n\n\n<p>Al\u00e9m disso, a m\u00eddia social \u00e9 o lugar que deu vida pr\u00f3pria ao Duo. Sem essas plataformas, n\u00e3o seria f\u00e1cil criar um her\u00f3i como esse de uma forma divertida, humana e identific\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis-engagement\"><strong>An\u00e1lise do p\u00fablico-alvo e do envolvimento do cliente<\/strong><\/h2>\n\n\n\n<p>No momento, o Duolingo tem os seguintes resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong> - 4 milh\u00f5es de seguidores<\/li>\n\n\n\n<li><strong>Facebook<\/strong> - 2,3 milh\u00f5es de seguidores<\/li>\n\n\n\n<li><strong>Twitter<\/strong> - 1 milh\u00e3o de seguidores<\/li>\n\n\n\n<li><strong>LinkedIn<\/strong> - 696 mil seguidores<\/li>\n\n\n\n<li><strong>TikTok<\/strong> - 16,3 milh\u00f5es de seguidores<\/li>\n\n\n\n<li><strong>YouTube<\/strong> - 5,9 milh\u00f5es de seguidores<\/li>\n<\/ul>\n\n\n\n<p>Como voc\u00ea pode ver, a conta do TikTok \u00e9 a de melhor desempenho.<\/p>\n\n\n\n<p>Mais de 16 milh\u00f5es de seguidores \u00e9 uma loucura!<\/p>\n\n\n\n<p>Mas isso n\u00e3o \u00e9 nenhuma surpresa, pois toda a jornada de m\u00eddia social deles come\u00e7ou com isso.<\/p>\n\n\n\n<p>Eles tamb\u00e9m t\u00eam \u00f3timos n\u00fameros em outras plataformas de m\u00eddia social.&nbsp;<\/p>\n\n\n\n<p>O LinkedIn tem o menor n\u00famero de seguidores e, ao mesmo tempo, \u00e9 a \u00fanica plataforma abaixo da linha m\u00e1gica de 1 milh\u00e3o de seguidores.<\/p>\n\n\n\n<p>Ok, esses n\u00fameros s\u00e3o \u00f3timos, mas ser\u00e1 que eles realmente geram engajamento?<\/p>\n\n\n\n<p>Hoje em dia, o n\u00famero de seguidores n\u00e3o \u00e9 t\u00e3o importante quanto costumava ser devido aos algoritmos.<\/p>\n\n\n\n<p>Ent\u00e3o, como est\u00e1 o engajamento do Duolingo nas m\u00eddias sociais?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>O n\u00famero m\u00e9dio de rea\u00e7\u00f5es do perfil \u00e9 de 178,2 mil curtidas e 1,7 mil coment\u00e1rios, o que representa uma taxa m\u00e9dia de engajamento de 4,01%.<\/p>\n\n\n\n<p>Eles publicam algumas vezes por semana e usam v\u00e1rios tipos de conte\u00fado, principalmente Reels.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955422fc63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955422fc63\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram.png\" alt=\"Duolingo: Desempenho no Instagram.\" class=\"wp-image-173591\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram.png 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-instagram-248x128.png 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo: Desempenho no Instagram.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>O n\u00famero m\u00e9dio de rea\u00e7\u00f5es do perfil \u00e9 de 644,6 mil curtidas e 11,8 mil coment\u00e1rios, o que representa uma taxa m\u00e9dia de engajamento de 4,03%.<br><br>Eles publicam quase todos os dias e tamb\u00e9m se envolvem com as publica\u00e7\u00f5es de outros usu\u00e1rios. Eles comentam quando algu\u00e9m os mentions ou apenas quando se sentem relacionados.<br><br>Al\u00e9m disso, eles t\u00eam sua pr\u00f3pria conta para diferentes idiomas, onde publicam conte\u00fado mais espec\u00edfico para cada cultura.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554230098&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554230098\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok.png\" alt=\"Aplicativo de aprendizado de idiomas: Desempenho do TikTok.\" class=\"wp-image-173592\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-tiktok-248x121.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aplicativo de aprendizado de idiomas: Desempenho do TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X (Twitter)&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O n\u00famero m\u00e9dio de retweets \u00e9 de 3,4 mil, o que representa uma taxa m\u00e9dia de engajamento de 4,18%.<br><br>Eles postam l\u00e1 algumas vezes por semana, e o conte\u00fado geralmente \u00e9 engra\u00e7ado: memes e retu\u00edtes da Gera\u00e7\u00e3o Z.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e95542304b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e95542304b7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter.png\" alt=\"Aplicativo de aprendizado de idiomas: X (Twitter) performance.\" class=\"wp-image-173593\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-x-twitter-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aplicativo de aprendizado de idiomas: X (Twitter) performance.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>YouTube<\/strong><\/li>\n<\/ul>\n\n\n\n<p>O n\u00famero m\u00e9dio de rea\u00e7\u00f5es ao perfil \u00e9 de 76,5 mil curtidas, o que representa uma taxa m\u00e9dia de engajamento de 7,43%. A parte interessante s\u00e3o os coment\u00e1rios - infelizmente, o zero se deve \u00e0s limita\u00e7\u00f5es da ferramenta.<\/p>\n\n\n\n<p>Eles publicam algumas vezes por m\u00eas e t\u00eam algum conte\u00fado do tipo \"pessoas por tr\u00e1s de nosso produto\".<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e95542308e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e95542308e9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube.png\" alt=\"Duolingo: Desempenho no YouTube.\" class=\"wp-image-173594\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube.png 964w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-on-youtube-248x129.png 248w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duolingo: Desempenho no YouTube.<\/figcaption><\/figure>\n\n\n\n<p>Fiz a an\u00e1lise acima usando um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-auditoria-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ferramenta de auditoria de m\u00eddia social<\/a> - Influ\u00eancia.<\/p>\n\n\n\n<p>Seus n\u00edveis de engajamento s\u00e3o impressionantes, sem d\u00favida!<\/p>\n\n\n\n<p>Acho que isso tamb\u00e9m pode ser o resultado de como eles est\u00e3o respondendo bem aos mentions.<\/p>\n\n\n\n<p>Com as redes sociais sendo inundadas por an\u00fancios e conte\u00fado pago, <strong>as pessoas adoram conex\u00f5es genu\u00ednas e quando as marcas realmente prestam aten\u00e7\u00e3o a elas<\/strong>.<\/p>\n\n\n\n<p>\u00c9 a\u00ed que <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\">escuta social<\/a> pode ajudar muito. Para a pr\u00f3xima an\u00e1lise, usei um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramenta de escuta social<\/a>, Brand24.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Interaja com seu p\u00fablico!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>D\u00ea uma olhada na an\u00e1lise dos mentions do Duolingo durante os \u00faltimos 30 dias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Duolingo superou <strong>87K mentions<\/strong> online.<\/li>\n\n\n\n<li><strong>82K <\/strong>deles v\u00eam de <strong>m\u00eddia social<\/strong>.<\/li>\n\n\n\n<li>Eles obtiveram um total de <strong>55 milh\u00f5es de intera\u00e7\u00f5es nas m\u00eddias sociais<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554230fde&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554230fde\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"381\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24.png\" alt=\"Desempenho do Duolingo nos \u00faltimos 30 dias: An\u00e1lise de Brand24.\" class=\"wp-image-173595\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24.png 381w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-300x394.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-performance-overview-brand24-121x159.png 121w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Desempenho do Duolingo nos \u00faltimos 30 dias: An\u00e1lise de Brand24.<\/figcaption><\/figure>\n\n\n\n<p>O que \u00e9 surpreendente \u00e9 que <strong>A maioria dos mentions de m\u00eddia social (68%) veio do X (Twitter)<\/strong>. Isso pode ser devido \u00e0 frequ\u00eancia com que a marca retweeta os mentions das pessoas e se envolve com elas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e95542313c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e95542313c6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category.png\" alt=\"Mentions por categorias: An\u00e1lise do Brand24 para o Duolingo.\" class=\"wp-image-173596\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category.png 722w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-by-category-230x159.png 230w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions por categorias: An\u00e1lise para o Duolingo.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>An\u00e1lise do alcance da m\u00eddia social<\/strong><\/h2>\n\n\n\n<p>Outra m\u00e9trica crucial que precisamos considerar ao falar sobre o desempenho da m\u00eddia social do Duolingo \u00e9 o alcance.<\/p>\n\n\n\n<p><strong>Alcance<\/strong> refere-se ao n\u00famero total de usu\u00e1rios \u00fanicos que viram o conte\u00fado vinculado \u00e0 marca.<\/p>\n\n\n\n<p>Isso mostra diretamente o alcance da mensagem da marca on-line.<\/p>\n\n\n\n<p>Em geral, o alto alcance aumenta <strong>visibilidade e reconhecimento da marca e potencial para atrair novos p\u00fablicos<\/strong>.<\/p>\n\n\n\n<p>E os mentions s\u00e3o essenciais para aumentar seu alcance.<\/p>\n\n\n\n<p>Por qu\u00ea?<\/p>\n\n\n\n<p>Sempre que os usu\u00e1rios marcam ou falam sobre o Duolingo on-line, eles exp\u00f5em a marca \u00e0s suas redes. Essa exposi\u00e7\u00e3o org\u00e2nica amplia a visibilidade da marca.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encontre os mentions de sua marca!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O mentions do Duolingo gerou uma estimativa de <strong>alcance de mais de 942 milh\u00f5es.<\/strong><\/li>\n\n\n\n<li>Absolutamente dominante \u00e9 <strong>alcance de m\u00eddia social - mais de 906 milh\u00f5es.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Esta \u00e9 a apar\u00eancia nos \u00faltimos 30 dias:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554231bdf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554231bdf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"299\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach.png\" alt=\"Reach e mentions ao longo do tempo por Brand24.\" class=\"wp-image-173597\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-300x90.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-mentions-and-reach-248x74.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance e mentions ao longo do tempo.<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea est\u00e1 vendo o pico no final de fevereiro?<\/p>\n\n\n\n<p>Bem, \u00e9 dif\u00edcil n\u00e3o perceber isso. Verifiquei o que aconteceu naquela ocasi\u00e3o usando o recurso AI Events, e aqui est\u00e1 o resultado:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554231fc2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554231fc2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24.png\" alt=\"Eventos de IA: Um pico de mentions detectado pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-173598\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-ai-events-brand24-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eventos de IA: Um pico de mentions.<\/figcaption><\/figure>\n\n\n\n<p>Esse foi o momento em que o Duolingo anunciou que a morte da Dupla era falsa.<\/p>\n\n\n\n<p>Toda aquela campanha de morte foi uma obra-prima - as pessoas falavam muito sobre ela!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e95542323ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e95542323ac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"388\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death.png\" alt=\"Duo, estrela da m\u00eddia social, fingiu a morte: Um verdadeiro marketing maluco.\" class=\"wp-image-173599\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-duo-death-248x96.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Duo, estrela da m\u00eddia social, fingiu a morte: Um verdadeiro marketing maluco.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analise o desempenho da sua m\u00eddia social!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opportunity\"><strong>Onde est\u00e1 a oportunidade para um alcance mais amplo?<\/strong><\/h2>\n\n\n\n<p>O conte\u00fado de v\u00eddeo curto \u00e9 um divisor de \u00e1guas no marketing atual.<\/p>\n\n\n\n<p>Isso nos permite alcan\u00e7ar novas pessoas sem custos adicionais.<\/p>\n\n\n\n<p>O Duolingo usa o conte\u00fado de v\u00eddeo em todo o seu potencial. Eles os publicam regularmente no TikTok, YouTube e Instagram.<\/p>\n\n\n\n<p>Eles tamb\u00e9m reutilizam seu conte\u00fado e publicam o mesmo v\u00eddeo em diferentes plataformas.&nbsp;<\/p>\n\n\n\n<p>Essa \u00e9 uma \u00f3tima estrat\u00e9gia!<\/p>\n\n\n\n<p>O mesmo conte\u00fado pode se tornar viral em uma plataforma e ser um desastre completo em outra. Reutiliz\u00e1-lo aumenta as chances de se tornar viral.<\/p>\n\n\n\n<p>Veja um exemplo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554232ae4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554232ae4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content.png\" alt=\"O conte\u00fado do Duolingo no TikTok teve um desempenho inferior ao do Instagram.\" class=\"wp-image-173600\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-reuse-content-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O conte\u00fado do Duolingo no TikTok teve um desempenho inferior ao do Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Embora o Duolingo tenha muito mais seguidores no TikTok, quando eles publicaram o mesmo v\u00eddeo no TikTok e no Instagram, o v\u00eddeo postado no Instagram teve um desempenho melhor.<\/p>\n\n\n\n<p>Por outro lado, parece que <strong>O Facebook continua sendo a plataforma com o pior alcance<\/strong>.<\/p>\n\n\n\n<p>O Duolingo est\u00e1 fazendo o melhor que pode e tentando publicar Reels l\u00e1, mas eles ainda n\u00e3o recebem muita aten\u00e7\u00e3o em compara\u00e7\u00e3o com outras plataformas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554232f42&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554232f42\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance.png\" alt=\"O canal de menor desempenho \u00e9 o Facebook.\" class=\"wp-image-173601\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance.png 443w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-300x339.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-facebook-poor-performance-141x159.png 141w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O canal de menor desempenho \u00e9 o Facebook.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>An\u00e1lise do sentimento do Duolingo<\/strong><\/h2>\n\n\n\n<p>Vamos passar para a an\u00e1lise de sentimentos do Duolingo.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\"><strong>An\u00e1lise de sentimento<\/strong><\/a> \u00e9 um processo que avalia o tom emocional por tr\u00e1s dos mentions on-line de uma marca.<\/p>\n\n\n\n<p>Ele as categoriza como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positivo \ud83d\udfe2<\/li>\n\n\n\n<li>Negativo \ud83d\udd34<\/li>\n\n\n\n<li>Neutro \u26aa\ufe0f<\/li>\n<\/ul>\n\n\n\n<p>O monitoramento do sentimento ajuda as marcas a entender como elas s\u00e3o percebidas pelo p\u00fablico.<\/p>\n\n\n\n<p>Quando se trata do Duolingo, o sentimento geral \u00e9 amplamente <strong>positivo<\/strong>.<\/p>\n\n\n\n<p>Nos \u00faltimos 30 dias, a marca recebeu <strong>24K positivos mentions<\/strong> e <strong>14K negativo mentions<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554233443&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554233443\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24.png\" alt=\"An\u00e1lise de sentimento para o Duolingo pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-173602\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-300x111.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-sentiment-analysis-brand24-248x92.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento para o Duolingo.<\/figcaption><\/figure>\n\n\n\n<p>O Brand24 tamb\u00e9m nos permite identificar quais plataformas s\u00e3o respons\u00e1veis pelos mentions mais negativos.<\/p>\n\n\n\n<p>Verifiquei o Duolingo, e a grande maioria - <strong>mais de 11 mil mentions negativos<\/strong>, veio de <strong>Twitter<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955423382e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955423382e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity.png\" alt=\"A fonte mais negativa do Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-173603\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-twitter-x-negativity-209x159.png 209w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A fonte mais negativa.<\/figcaption><\/figure>\n\n\n\n<p>Apesar da presen\u00e7a de coment\u00e1rios negativos, o sentimento em torno do Duolingo \u00e9 <strong>est\u00e1vel e geralmente favor\u00e1vel<\/strong>.<\/p>\n\n\n\n<p>Lembre-se de que <strong>mentions negativos t\u00eam grande valor<\/strong>. S\u00e3o insights sobre as necessidades e expectativas dos clientes.<\/p>\n\n\n\n<p>Assim como a imagem abaixo. Talvez o Duolingo possa resolver esses problemas de congelamento?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e9554233c2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e9554233c2d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"256\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention.png\" alt=\"Os mentions negativos podem conter feedbacks valiosos: O exemplo do Duolingo.\" class=\"wp-image-173604\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-negative-mention-248x63.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Os mentions negativos podem conter feedbacks valiosos: O exemplo do Duolingo.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitor-analysis\"><strong>An\u00e1lise da concorr\u00eancia: Duolingo vs. Babbel<\/strong><\/h2>\n\n\n\n<p>Est\u00e1 claro que <strong>O Duolingo supera significativamente o desempenho da Babbel<\/strong> em quase todas as m\u00e9tricas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Duolingo tem <strong>Total de 85 mil mentions<\/strong>em compara\u00e7\u00e3o com apenas <strong>3,2 mil para a Babbel<\/strong>.<\/li>\n\n\n\n<li>Especificamente nas m\u00eddias sociais, o Duolingo gerou <strong>80K mentions<\/strong>enquanto a Babbel tinha apenas <strong>1.4K<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>O mesmo dom\u00ednio \u00e9 vis\u00edvel no alcance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Duolingo alcan\u00e7ou um <strong>alcance de m\u00eddia social de 820 milh\u00f5es<\/strong> Babbel's <strong>13M<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e95542340dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e95542340dd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo.png\" alt=\"An\u00e1lise comparativa por Brand24: Duolingo vs. Babbel.\" class=\"wp-image-173605\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo.png 851w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-300x176.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-babbel-duolingo-248x146.png 248w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise comparativa: Duolingo vs. Babbel.<\/figcaption><\/figure>\n\n\n\n<p>A an\u00e1lise de sentimento prova que ambas as marcas s\u00e3o vistas <strong>principalmente em uma perspectiva positiva<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O Duolingo tinha <strong>23 mil mentions positivos (28%)<\/strong> e <strong>13 mil mentions negativos (16%)<\/strong><\/li>\n\n\n\n<li>A Babbel tinha <strong>747 mentions positivos (23%)<\/strong> e somente <strong>277 mentions negativos (9%)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Essa an\u00e1lise mostra que a Babbel recebe um pouco menos mentions negativos (proporcionalmente).&nbsp;<\/p>\n\n\n\n<p>Mas precisamos ter em mente que o volume e a visibilidade dos mentions do Duolingo s\u00e3o muito maiores, tornando-o mais exposto a cr\u00edticas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e955423453d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e955423453d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment.png\" alt=\"An\u00e1lise de sentimento para Duolingo e Babbel pelo Brand24, uma ferramenta com tecnologia de IA.\" class=\"wp-image-173606\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment.png 756w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/03\/duolingo-social-media-strategy-comparison-analysis-sentiment-240x159.png 240w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento para Duolingo e Babbel.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lessons\"><strong>5 coisas que podemos aprender com o Duolingo<\/strong><\/h2>\n\n\n\n<p>Para resumir toda essa an\u00e1lise, como voc\u00ea pode usar esse insight para melhorar sua estrat\u00e9gia de m\u00eddia social?&nbsp;<\/p>\n\n\n\n<p>Aqui est\u00e3o as 5 principais li\u00e7\u00f5es a serem lembradas:<\/p>\n\n\n\n<p>1. <strong>Estabele\u00e7a um relacionamento com seu p\u00fablico<\/strong><\/p>\n\n\n\n<p>O Duolingo n\u00e3o criou apenas um personagem. <strong>Eles deram ao Duo uma personalidade real<\/strong>. Eles transformaram seu mascote em um \"personagem\" relacion\u00e1vel que torna a marca mais pr\u00f3xima do p\u00fablico. Certifique-se de se concentrar em uma conex\u00e3o genu\u00edna, em vez de promover mais e mais conte\u00fado com o qual ningu\u00e9m se importa.<\/p>\n\n\n\n<p>2. <strong>Use as tend\u00eancias com sabedoria<\/strong><\/p>\n\n\n\n<p>A equipe social do Duolingo \u00e9 <strong>sempre por dentro das \u00faltimas tend\u00eancias<\/strong>. Huh! Acho que eles at\u00e9 criaram alguns deles! Eles os remixam de maneiras inesperadas ou ajustam seu conte\u00fado \u00e0s tend\u00eancias culturais. Participe das tend\u00eancias, mas sempre garanta a relev\u00e2ncia delas para a identidade e os valores de sua marca.&nbsp;&nbsp;<\/p>\n\n\n\n<p>3. <strong>Foco no engajamento<\/strong><\/p>\n\n\n\n<p>Em vez de simplesmente divulgar conte\u00fado, o Duolingo se envolve com seus seguidores. Seja compartilhando tweets, respondendo a coment\u00e1rios ou repostando conte\u00fado do usu\u00e1rio - <strong>sua comunidade pode se sentir valorizada e vista. <\/strong>Quando foi a \u00faltima vez que sua marca respondeu a um seguidor? Talvez seja hora de mudar isso.<\/p>\n\n\n\n<p>4. <strong>O v\u00eddeo de formato curto (ainda) \u00e9 rei<\/strong><\/p>\n\n\n\n<p>O Duolingo usou o TikTok e o resultado obtido mostra que <strong>v\u00eddeos curtos e envolventes s\u00e3o o formato mais eficaz<\/strong> no marketing de m\u00eddia social atual. Isso possibilita alcan\u00e7ar novas pessoas de forma org\u00e2nica. Com que frequ\u00eancia voc\u00ea publica Reels?<\/p>\n\n\n\n<p>5. <strong>A autenticidade compensa<\/strong><\/p>\n\n\n\n<p>A maioria das empresas teria pavor de publicar algo peculiar ou fora do comum. Mas o Duolingo? Eles mergulham de cabe\u00e7a no caos, e seu p\u00fablico os adora por isso. N\u00e3o tenha medo de fazer de sua marca \"algo\", marcas vazias passam despercebidas.&nbsp;<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o desempenho da sua m\u00eddia social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Ser\u00e1 que todo esse sucesso de m\u00eddia social do Duolingo \u00e9 uma coincid\u00eancia?<\/p>\n\n\n\n<p>Acho que n\u00e3o.<\/p>\n\n\n\n<p>\u00c9 uma mistura de <strong>autenticidade, agilidade e criatividade ousada<\/strong>mais <strong>uso inteligente de dados<\/strong>.<\/p>\n\n\n\n<p>Sua estrat\u00e9gia prova que uma marca n\u00e3o precisa de um or\u00e7amento enorme para se tornar viral, apenas um profundo entendimento do p\u00fablico e a coragem de experimentar.<\/p>\n\n\n\n<p>Deseja realizar uma an\u00e1lise semelhante para sua marca? <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\">Comece com a avalia\u00e7\u00e3o gratuita do Brand24<\/a><\/strong> e desbloqueie o poder do listening social!<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra a estrat\u00e9gia de m\u00eddia social viral do Duolingo e saiba como gerar um envolvimento maci\u00e7o. Obtenha dicas para impulsionar a m\u00eddia social de sua pr\u00f3pria marca.<\/p>","protected":false},"author":82,"featured_media":173608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-173579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/173579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=173579"}],"version-history":[{"count":14,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/173579\/revisions"}],"predecessor-version":[{"id":181908,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/173579\/revisions\/181908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/173608"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=173579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=173579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=173579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}