{"id":174473,"date":"2026-03-26T09:53:31","date_gmt":"2026-03-26T08:53:31","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174473"},"modified":"2026-04-07T09:55:30","modified_gmt":"2026-04-07T07:55:30","slug":"exemplos-de-listening-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-listening-examples\/","title":{"rendered":"7 exemplos inspiradores de escuta social para 2026"},"content":{"rendered":"<p><strong>A escuta social \u00e9 quando voc\u00ea escuta seus clientes antes que eles comprem. E quando voc\u00ea os ouve depois que eles compram. E quando voc\u00ea ouve o que eles pensam sobre seus concorrentes. Quando bem feito, ele faz a diferen\u00e7a real entre uma marca que cresce e uma que permanece entediante.<\/strong><\/p>\n\n\n\n<p>Os exemplos abaixo mostram exatamente como as marcas reais transformaram as conversas com os clientes em vantagens competitivas, preven\u00e7\u00e3o de crises e aumento de receita.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Marcas reais, resultados reais <\/h4>\n                <p class=\"acf-key-takeaways__text\">Grandes empresas como McDonald's, Stanley e Ryanair detectaram mudan\u00e7as no sentimento dos clientes e responderam rapidamente, transformando conversas on-line em resultados comerciais mensur\u00e1veis.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Velocidade &gt; escala<\/h4>\n                <p class=\"acf-key-takeaways__text\">As marcas vencedoras no listening social n\u00e3o esperam. Elas monitoram as conversas em tempo real e respondem em horas, n\u00e3o em semanas.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O sentimento lhe diz o que outras m\u00e9tricas n\u00e3o percebem<\/h4>\n                <p class=\"acf-key-takeaways__text\">Uma campanha pode ter milhares de impress\u00f5es, mas um sentimento negativo dominante. A escuta social revela a verdade emocional por tr\u00e1s dos n\u00fameros, permitindo que voc\u00ea se concentre no que \u00e9 certo, antes dos danos.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id7examples\">7 exemplos impressionantes de monitoramento social<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ryanair\">01 Ryanair - transformando o feedback negativo dos clientes em algo viral<\/h3>\n\n\n\n<p>A Ryanair \u00e9 a companhia a\u00e9rea de baixo custo conhecida por suas respostas ousadas, engra\u00e7adas e, \u00e0s vezes, at\u00e9 rudes nos canais de m\u00eddia social. <\/p>\n\n\n\n<p>Sua abordagem \u00e9:&nbsp;<em>somos baratos, sabemos disso e n\u00e3o estamos fingindo ser outra coisa.&nbsp;<\/em><\/p>\n\n\n\n<p>E a marca tem <strong>transformou essa honestidade brutal em uma personalidade on-line vencedora<\/strong>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f549c0b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f549c0b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1015\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair.jpg\" alt=\"Exemplos de listening social - ryanair\" class=\"wp-image-174480\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair.jpg 776w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-9x12.jpg 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-300x392.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair-122x159.jpg 122w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Ryanair n\u00e3o se leva muito a s\u00e9rio<\/figcaption><\/figure>\n\n\n\n<p>A Ryanair dominou uma das principais estrat\u00e9gias de listening social: <strong>Identificar o feedback do cliente e interagir com ele<\/strong>.<\/p>\n\n\n\n<p>Na pr\u00e1tica, a Ryanair monitora de perto o que as pessoas dizem sobre a marca on-line - o que \u00e9 bom, o que \u00e9 ruim e, principalmente, o que \u00e9 feio - e entra diretamente na conversa.&nbsp;<\/p>\n\n\n\n<p>Mas, em vez de respostas enfadonhas no estilo corporativo, eles reagem com sarcasmo, memes e, muitas vezes, v\u00eddeos rid\u00edculos.<\/p>\n\n\n\n<p>Por exemplo, em novembro de 2023, um cliente reclamou por ter pago 12 euros por um assento. A resposta da Ryanair? <\/p>\n\n\n\n<p><strong>Atrevido e absolutamente hil\u00e1rio!<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54a1d6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54a1d6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"965\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2.jpg\" alt=\"M\u00eddia social ir\u00f4nica da Ryanair\" class=\"wp-image-174500\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2.jpg 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-300x362.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_ryanair2-132x159.jpg 132w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A ironia \u00e9 a arma mais usada pela Ryanair<\/figcaption><\/figure>\n\n\n\n<p>Esse \u00fanico tu\u00edte, por si s\u00f3, fez a Ryanair disparar&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilidade da marca<\/a>. <\/p>\n\n\n\n<p>De acordo com <strong>Brand24 - uma das principais ferramentas de escuta social<\/strong> - foi acionado <strong>mais de 2.000 mentions que alcan\u00e7aram quase 17 milh\u00f5es de pessoas!<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54a6eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54a6eb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"583\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-1140x583.jpg\" alt=\"Exemplos de listening social - guia brand24 mentions para a Ryanair\" class=\"wp-image-174490\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-1140x583.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-300x154.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab-248x127.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_tab.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O tom de voz da Ryanair nas m\u00eddias sociais vale a pena! <\/figcaption><\/figure>\n\n\n\n<p>Globalmente, <strong>O tom de voz da Ryanair \u00e9 um dos elementos que a diferencia de outras marcas<\/strong>. <\/p>\n\n\n\n<p>Enquanto a maioria das marcas tenta amenizar as reclama\u00e7\u00f5es, a Ryanair transforma as cr\u00edticas em momentos virais.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 de surpreender que a an\u00e1lise de t\u00f3picos de IA do Brand24 tenha revelado que&nbsp;<strong>O engajamento humor\u00edstico da Ryanair nas m\u00eddias sociais \u00e9 respons\u00e1vel por cerca de 8% do total da marca&nbsp;<\/strong><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\"><strong>compartilhamento de voz<\/strong><\/a>.<\/p>\n\n\n\n<p>Um sinal claro de que, quando o listening social<strong> <\/strong>se combinada com um tom de voz corajoso, ela n\u00e3o apenas impulsiona as conversas on-line - ela <strong>gera resultados<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54ab52&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54ab52\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"913\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-1140x913.jpg\" alt=\"brand24 an\u00e1lise de t\u00f3picos de IA para a ryanair\" class=\"wp-image-174489\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-1140x913.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-300x240.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis-199x159.jpg 199w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_topics_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O humor e o engajamento da Ryanair nas m\u00eddias sociais \u00e9 um dos t\u00f3picos mais discutidos<\/figcaption><\/figure>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Escuta social\">Escuta social<\/a> permite que as marcas <strong>detectar e responder rapidamente a reclama\u00e7\u00f5es de tend\u00eancias<\/strong><\/p>\n\n\n\n<p>A Ryanair prova isso <strong>o tom de voz pode ser um forte ativo da marca<\/strong><\/p>\n\n\n\n<p>Transformar a cr\u00edtica em humor pode <strong>viralidade do combust\u00edvel<\/strong> e <strong>aumentar a visibilidade<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de monitoramento de redes sociais com tecnologia de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Comece a trilha!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stanley\">02 Stanley - fortale\u00e7a a reputa\u00e7\u00e3o da marca com listening social em tempo real<\/h3>\n\n\n\n<p>Em novembro de 2023, um dos usu\u00e1rios do TikTok postou um <strong>v\u00eddeo mostrando as consequ\u00eancias de seu carro ap\u00f3s o inc\u00eandio<\/strong>.&nbsp;<\/p>\n\n\n\n<p>O que foi especial (exceto o inc\u00eandio do carro, que tamb\u00e9m \u00e9 especial) foi que seu copo Stanley permaneceu quase intacto e - a pista dessa hist\u00f3ria - ainda continha gelo dentro!<\/p>\n\n\n\n<p>O v\u00eddeo desse incidente se tornou viral, gerando mais de 30 milh\u00f5es de visualiza\u00e7\u00f5es no TikTok.<\/p>\n\n\n\n<p><strong>Em resposta a esse evento, o CEO da Stanley publicou um v\u00eddeo oferecendo-se para comprar um carro novo para a mulher.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54b450&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54b450\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"536\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley.jpg\" alt=\"Exemplos de escuta social - Stanley\" class=\"wp-image-174499\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley.jpg 900w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_stanley-248x148.jpg 248w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A resposta do CEO da Stanley para o inc\u00eandio do carro foi simplesmente brilhante!<\/figcaption><\/figure>\n\n\n\n<p><strong>O p\u00fablico adorou esse gesto!<\/strong> <\/p>\n\n\n\n<p>A rea\u00e7\u00e3o r\u00e1pida e generosa de Stanley pareceu real e humana, n\u00e3o como uma a\u00e7\u00e3o fria de rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<p>Como resultado, <strong>a marca recebeu toneladas de mentions positivos on-line<\/strong>. As pessoas elogiaram Stanley por ir al\u00e9m das expectativas e demonstrar um cuidado genu\u00edno.<\/p>\n\n\n\n<p>De acordo com <strong>An\u00e1lise das emo\u00e7\u00f5es da IA do Brand24<\/strong> (um recurso que aprofunda a an\u00e1lise de sentimento padr\u00e3o), quase <strong>84% das rea\u00e7\u00f5es a esse evento foram de admira\u00e7\u00e3o e alegria<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54b984&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54b984\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-1140x676.jpg\" alt=\"brand24 An\u00e1lise de emo\u00e7\u00f5es de IA para listening social\" class=\"wp-image-174488\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-1140x676.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A generosidade de Stanley trouxe um tom de sentimentos positivos em rela\u00e7\u00e3o \u00e0 marca<\/figcaption><\/figure>\n\n\n\n<p>Esse \u00e9 um exemplo incr\u00edvel de como ouvir as conversas nas m\u00eddias sociais pode impulsionar rapidamente&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>&nbsp;e conquistar o cora\u00e7\u00e3o das pessoas.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>As ferramentas de monitoramento de m\u00eddia social podem ajudar a <strong>identificar momentos emocionalmente carregados e de alto potencial<\/strong><\/p>\n\n\n\n<p>O rastreamento de mentions virais permite que as marcas <strong>aja antes que o ciclo de not\u00edcias desapare\u00e7a<\/strong><\/p>\n\n\n\n<p>Respostas aut\u00eanticas \u00e0s hist\u00f3rias da comunidade <strong>criar uma profunda confian\u00e7a na marca<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gopro\">03 GoPro - o poder do conte\u00fado gerado pelo usu\u00e1rio e das campanhas de hashtag<\/h3>\n\n\n\n<p>A GoPro, a marca de c\u00e2meras de a\u00e7\u00e3o, dominou outro aspecto poderoso dos esfor\u00e7os de listening social:&nbsp;<strong>Aproveitamento do conte\u00fado gerado pelo usu\u00e1rio (UGC) para criar um senso de comunidade e&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/como-o-listening-de-midia-social-pode-aumentar-a-defesa-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">defesa da marca<\/a>.<\/strong><\/p>\n\n\n\n<p>Preciso esclarecer uma coisa aqui: A GoPro n\u00e3o vende apenas c\u00e2meras. <strong>Ela vende dispositivos que permitem que as pessoas compartilhem hist\u00f3rias \u00e9picas da vida real<\/strong>.<\/p>\n\n\n\n<p>Al\u00e9m disso, a marca incentiva os clientes a compartilharem suas fotos incr\u00edveis e a exibirem as melhores nas m\u00eddias sociais.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54bf7b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54bf7b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro.jpg\" alt=\"Exemplos de monitoramento social - GoPro\" class=\"wp-image-174498\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro.jpg 773w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-8x12.jpg 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-300x466.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_gopro-102x159.jpg 102w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O feed do Instagram da GoPro est\u00e1 repleto de fotos e v\u00eddeos gerados por usu\u00e1rios<\/figcaption><\/figure>\n\n\n\n<p>Na pr\u00e1tica, a GoPro convida seu p\u00fablico-alvo a participar de desafios da marca, como o #GoPro Snow Challenge, o Million Dollar Challenge e muito mais.<\/p>\n\n\n\n<p>Quanto ao listening social, <strong>A GoPro monitora as plataformas de m\u00eddia social em busca de mentions, hashtags e conte\u00fado marcado com suas c\u00e2meras<\/strong> - independentemente de os usu\u00e1rios marcarem explicitamente a marca ou n\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Ao rastrear ativamente as hashtags da marca, como #GoPro e #GoProHero<em>,<\/em> juntamente com frases mais gen\u00e9ricas como&nbsp;<em>\"filmagem de c\u00e2mera de a\u00e7\u00e3o\"<\/em>, eles <strong>identificar conte\u00fado gerado pelo usu\u00e1rio de alta qualidade que se alinhe ao esp\u00edrito aventureiro da marca<\/strong>.<\/p>\n\n\n\n<p>Os dados de monitoramento social da Brand24 comprovam que essa estrat\u00e9gia de marketing produz resultados reais.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54c4de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54c4de\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"818\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content.jpg\" alt=\"Guia de concorrentes brand24\" class=\"wp-image-174487\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content.jpg 952w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-300x258.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_user_generated_content-185x159.jpg 185w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">De acordo com o Brand24, o UGC \u00e9 respons\u00e1vel por 95% GoPro mentions. Uau!<\/figcaption><\/figure>\n\n\n\n<p>Somente em abril de 2025, a GoPro foi mentioned em <strong>mais de 70.000 postagens e coment\u00e1rios gerados por usu\u00e1rios<\/strong>. Isso \u00e9 quase <strong>95% de todos os mentions da marca<\/strong> nesse m\u00eas!<\/p>\n\n\n\n<p>Uma conclus\u00e3o? Quase todo o burburinho on-line em torno da GoPro vem diretamente de sua comunidade. E a comunidade da GoPro <strong>os clientes s\u00e3o os defensores mais poderosos da marca<\/strong>.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>Escuta social <strong>revela qual tipo de conte\u00fado gerado pelo usu\u00e1rio repercute mais em seu p\u00fablico<\/strong><\/p>\n\n\n\n<p>\u2705&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noreferrer noopener\">An\u00e1lise de hashtag<\/a>&nbsp;<strong>descobre os defensores da marca<\/strong> que voc\u00ea n\u00e3o sabia que tinha<\/p>\n\n\n\n<p>Recompensar a criatividade dos f\u00e3s <strong>transforma os clientes em contadores de hist\u00f3rias de longo prazo<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de monitoramento de redes sociais com tecnologia de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Comece a trilha!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mcdonalds\">04 McDonald's - na onda do viral<\/h3>\n\n\n\n<p>Aposto que n\u00e3o h\u00e1 necessidade de apresent\u00e1-lo a essa marca. Mesmo que eu n\u00e3o seja f\u00e3 de fast food, devo admitir que o marketing do McDonald's \u00e9 de primeira classe.<\/p>\n\n\n\n<p>Muitos estudos de caso da vida real ap\u00f3iam essa afirma\u00e7\u00e3o. Ao discutirmos exemplos de listening social, vou me concentrar em um deles: a tend\u00eancia do Grimas Shake.<\/p>\n\n\n\n<p>Em junho de 2023, o McDonald's lan\u00e7ou uma edi\u00e7\u00e3o limitada do \"Grimace Shake\" roxo para comemorar o anivers\u00e1rio de seu mascote cl\u00e1ssico, Grimace. <\/p>\n\n\n\n<p><strong>O que come\u00e7ou como um lan\u00e7amento de produto nost\u00e1lgico rapidamente se tornou uma tend\u00eancia viral do TikTok.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54cc0a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54cc0a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"907\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds.jpg\" alt=\"Exemplos de listening social - mcdonald&#039;s\" class=\"wp-image-174497\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds.jpg 1043w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-300x261.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds-183x159.jpg 183w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um dos exemplos menos dr\u00e1sticos da tend\u00eancia do Grimace Shake no TikTok<\/figcaption><\/figure>\n\n\n\n<p>Os TikTokers come\u00e7aram a criar v\u00eddeos nos quais bebiam o Grimace Shake e depois cortavam para cenas de si mesmos inconscientes ou em poses absurdas na cena do crime.&nbsp;<\/p>\n\n\n\n<p>O meme explodiu, gerando <strong>milh\u00f5es de visualiza\u00e7\u00f5es e tornando o shake infame<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54d003&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54d003\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-1140x686.jpg\" alt=\"Gr\u00e1fico de volume e alcance do brand24 mentions\" class=\"wp-image-174486\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-1140x686.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_mentions_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O gr\u00e1fico Brand24's mentions prova que a resposta do McDonald's ao Grimace Shake foi um sucesso!<\/figcaption><\/figure>\n\n\n\n<p>De fato, somente em junho de 2023 os mentions relacionados ao Grimace alcan\u00e7aram <strong>mais de 1,3 bilh\u00e3o de pessoas<\/strong>!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54d1ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54d1ce\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/67971b18-6ad7-43a6-84f2-f829798480f4.png\" alt=\"Guia de an\u00e1lise brand24 para a tend\u00eancia do shake de careta do McDonald&#039;s\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A tend\u00eancia do Grimace Shake trouxe mais de 20.000 mentions e 1,3 bilh\u00e3o de alcance em apenas um m\u00eas!<\/figcaption><\/figure>\n\n\n\n<p>Honestamente, a tend\u00eancia foi bastante controversa. <\/p>\n\n\n\n<p>Era muito prov\u00e1vel que se cruzasse a linha entre o humor e o mau gosto. Havia um alto risco de sentimento negativo.&nbsp;<\/p>\n\n\n\n<p>Mas em vez de se distanciar da tend\u00eancia, <strong>O McDonald's monitorou sua viralidade e optou por adot\u00e1-la, mas de forma moderada<\/strong>.<\/p>\n\n\n\n<p>Eles se envolveram com memes no TikTok e no X (Twitter) com senso de humor e mensagens no personagem do pr\u00f3prio Grimace. Isso manteve o viral vivo e o tom alinhado com o humor dos f\u00e3s.<\/p>\n\n\n\n<p>Obviamente, a equipe de marketing do McDonald's sabe o que \u00e9 ouvir a m\u00eddia social.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54d5f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54d5f6\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1045\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2.jpg\" alt=\"careta, tend\u00eancia de sacudir\" class=\"wp-image-174496\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2.jpg 1045w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-300x344.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_mcdonalds2-138x159.jpg 138w\" sizes=\"auto, (max-width: 1045px) 100vw, 1045px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Simplesmente rs.<\/figcaption><\/figure>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>Escuta social em tempo real <strong>ajuda as marcas a decidir quando aproveitar ou evitar uma tend\u00eancia<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de sentimento\">An\u00e1lise de sentimento<\/a> permite <strong>descobrir se o envolvimento da marca com conte\u00fado pol\u00eamico \u00e9 seguro<\/strong> por sua reputa\u00e7\u00e3o<\/p>\n\n\n\n<p>Manter-se dentro do personagem on-line <strong>cria consist\u00eancia de marca e conex\u00e3o com o p\u00fablico<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chipotle\">05 Chipotle - aproveitando o marketing de influ\u00eancia e a escuta da comunidade<\/h3>\n\n\n\n<p>A Chipotle, uma marca de fast food popular nos EUA, definitivamente entende tr\u00eas coisas essenciais: seu p\u00fablico, as plataformas de m\u00eddia social e o poder do timing.<\/p>\n\n\n\n<p>Um \u00f3timo exemplo? A tend\u00eancia viral da fajita quesadilla.<\/p>\n\n\n\n<p>Em 2022, a popular TikToker Alexis Frost compartilhou sua dica de pedido personalizado: uma quesadilla de bife com vegetais fajita e vinagrete de mel da Chipotle. <\/p>\n\n\n\n<p><strong>O v\u00eddeo se tornou viral.&nbsp;<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54dbd5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54dbd5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1031\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1140x1031.jpg\" alt=\"Exemplos de escuta social - chipotle\" class=\"wp-image-174495\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1140x1031.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-300x271.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-176x159.jpg 176w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O v\u00eddeo de Alexis Frost que iniciou a tend\u00eancia viral<\/figcaption><\/figure>\n\n\n\n<p>Ent\u00e3o, o influenciador Keith Lee experimentou, adorou e acrescentou seu pr\u00f3prio toque - vinagrete misturado com creme azedo. <\/p>\n\n\n\n<p><strong>Seu v\u00eddeo levou a tend\u00eancia para o pr\u00f3ximo n\u00edvel.<\/strong><\/p>\n\n\n\n<p>A Chipotle percebeu o burburinho e <strong>agiu rapidamente<\/strong>.<\/p>\n\n\n\n<p>Em mar\u00e7o de 2023, eles oficialmente <strong>adicionou a \"Fajita Quesadilla\" ao seu menu digital<\/strong> - nomeando e dando cr\u00e9dito a ambos os criadores. <\/p>\n\n\n\n<p>Ele estava dispon\u00edvel exclusivamente por meio do aplicativo Chipotle, o que o tornou um <strong>ganho para a marca e suas vendas digitais<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54e13e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54e13e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"641\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-1140x641.jpg\" alt=\"resultado do marketing de influ\u00eancia da chipotle\" class=\"wp-image-174494\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-1140x641.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1-248x140.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_chipotle-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A Chipotle sabe como fazer marketing de influ\u00eancia!<\/figcaption><\/figure>\n\n\n\n<p>Este \u00e9 um <strong>exemplo perfeito de monitoramento do p\u00fablico, reconhecendo a criatividade dos perfis de alto alcance<\/strong>e <strong>usando esses insights de listening social para recompens\u00e1-los<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u00c9 o marketing de influenciadores, impulsionado pela comunidade e possibilitado pelas ferramentas de monitoramento social. <\/p>\n\n\n\n<p>E realmente funciona!<\/p>\n\n\n\n<p>Basta dar uma olhada no <a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"Pontua\u00e7\u00e3o de presen\u00e7a\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54e661&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54e661\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-1140x618.jpg\" alt=\"pontua\u00e7\u00e3o de presen\u00e7a da chipotle no brand24\" class=\"wp-image-174484\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-1140x618.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-300x163.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A pontua\u00e7\u00e3o de presen\u00e7a da Chipotle excede 86% das marcas. Muito bem, pessoal!<\/figcaption><\/figure>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>Escuta social i<strong>identifica os criadores de alto alcance que impulsionam as tend\u00eancias de produtos<\/strong><\/p>\n\n\n\n<p>\u2705 Monitoramento de hacks de f\u00e3s<strong>Atualiza\u00e7\u00f5es oficiais de produtos nspire<\/strong><\/p>\n\n\n\n<p>Resposta r\u00e1pida ao conte\u00fado da comunidade <strong>fortalece os canais de vendas digitais<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de monitoramento de redes sociais com tecnologia de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Comece a trilha!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hypeauditor\">06 HypeAuditor - usando a an\u00e1lise competitiva para descobrir oportunidades de RP<\/h3>\n\n\n\n<p>O HypeAuditor \u00e9 uma plataforma projetada para analisar e gerenciar campanhas de marketing de influenciadores. Ela fornece insights valiosos sobre a adequa\u00e7\u00e3o entre marca e influenciador, dados demogr\u00e1ficos do p\u00fablico, taxa de engajamento, etc.<\/p>\n\n\n\n<p>Como marca, o HypeAuditor n\u00e3o existe em um v\u00e1cuo e deve se diferenciar de seus concorrentes no mercado. <\/p>\n\n\n\n<p><strong>E aqui, o listening social entra em cena.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54eeac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54eeac\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"689\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-1140x689.jpg\" alt=\"Exemplos de listening social - hypeauditor \" class=\"wp-image-174493\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-1140x689.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-300x181.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_hypeauditor.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle do HypeAuditor<\/figcaption><\/figure>\n\n\n\n<p>Todo o processo se parece com o seguinte.&nbsp;<\/p>\n\n\n\n<p>HypeAudit <strong>Ouve constantemente as conversas relevantes que acontecem nas m\u00eddias sociais, blogs, ag\u00eancias de not\u00edcias e f\u00f3runs<\/strong>.<\/p>\n\n\n\n<p> Ela se concentra n\u00e3o apenas nos mentions de sua pr\u00f3pria marca, mas tamb\u00e9m nos de <strong>concorrentes diretos e principais participantes do setor<\/strong>.<\/p>\n\n\n\n<p>Dessa forma, o HypeAuditor pode <strong>identificar ve\u00edculos de m\u00eddia e jornalistas interessantes mentionestar seus concorrentes<\/strong>, <strong>Entre em contato com eles<\/strong>e pe\u00e7a para ser inclu\u00eddo em hist\u00f3rias futuras, ofere\u00e7a coment\u00e1rios de especialistas ou sugira \u00e2ngulos de dados alternativos com base nos insights do HypeAuditor.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54f553&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54f553\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1036\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-1140x1036.jpg\" alt=\"brand24 Identifica\u00e7\u00e3o de oportunidades de pre\u00e7os\" class=\"wp-image-174483\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-1140x1036.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-300x273.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2-175x159.jpg 175w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_analysis_tab2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9 assim que a HypeAuditors usa o Brand24 para identificar oportunidades de RP<\/figcaption><\/figure>\n\n\n\n<p>Ao fazer isso, a marca transforma a cobertura da m\u00eddia do concorrente em&nbsp;<strong>Oportunidades de rela\u00e7\u00f5es p\u00fablicas<\/strong>&nbsp;para si mesmo, posicionando o HypeAuditor como uma fonte confi\u00e1vel de an\u00e1lise de marketing de influenciadores.&nbsp;<\/p>\n\n\n\n<p>\u00c9 um <strong>maneira proativa de aumentar a visibilidade da marca<\/strong>Crie relacionamentos com jornalistas e mantenha-se em destaque nas conversas do setor.&nbsp;<\/p>\n\n\n\n<p>Em outras palavras, <strong>o listening social se torna n\u00e3o apenas uma ferramenta de monitoramento, mas uma ferramenta de crescimento estrat\u00e9gico<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Leia mais:<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/pt\/estudo-de-caso\/hypeauditor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estudo de caso completo do HypeAuditor<\/a><\/p>\n\n\n\n<p><strong>Conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>\u2705 <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-monitoramento-de-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de monitoramento de m\u00eddia social\">Ferramentas de monitoramento de m\u00eddia social<\/a> como B<strong>A rand24 permite o monitoramento proativo da imprensa da concorr\u00eancia<\/strong><\/p>\n\n\n\n<p>Identifica\u00e7\u00e3o de padr\u00f5es de m\u00eddia <strong>revela oportunidades ocultas de RP<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>As percep\u00e7\u00f5es dos mentions da concorr\u00eancia ajudam a moldar melhores estrat\u00e9gias de divulga\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"samsung\">07 Samsung - monitorando um concorrente para aumentar o sentimento positivo da marca <\/h3>\n\n\n\n<p>Em maio de 2024, a Apple lan\u00e7ou um v\u00eddeo promocional intitulado \"Crush\" para promover seu novo iPad Pro.&nbsp;<\/p>\n\n\n\n<p>O an\u00fancio mostrava uma prensa hidr\u00e1ulica esmagando v\u00e1rias ferramentas criativas - como viol\u00f5es, latas de tinta e esculturas - simbolizando como o novo iPad Pro conecta todas essas coisas.&nbsp;<\/p>\n\n\n\n<p>O an\u00fancio enfrentou <strong>cr\u00edticas significativas<\/strong> da comunidade criativa, que a percebeu como uma met\u00e1fora da tecnologia destruindo ou oprimindo a criatividade humana.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f54fbf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f54fbf9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"770\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-1140x770.jpg\" alt=\"exemplos de listening social - an\u00fancio da apple\" class=\"wp-image-174492\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-1140x770.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-300x203.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung-236x159.jpg 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O an\u00fancio \"Crush\" da Apple saiu pela culatra<\/figcaption><\/figure>\n\n\n\n<p><strong>E aqui, a Samsung entra em cena<\/strong>.<\/p>\n\n\n\n<p>A marca decidiu responder com seu pr\u00f3prio an\u00fancio, intitulado \"UnCrush\". O v\u00eddeo era uma continua\u00e7\u00e3o do an\u00fancio da Apple.<\/p>\n\n\n\n<p>No in\u00edcio, podemos ver as consequ\u00eancias das ferramentas criativas destru\u00eddas e o m\u00fasico andando por a\u00ed. <\/p>\n\n\n\n<p>Mais tarde, ela pega um viol\u00e3o danificado e come\u00e7a a tocar, usando um Samsung Galaxy Tab S9 para ler as partituras.&nbsp;<\/p>\n\n\n\n<p>O an\u00fancio termina com a mensagem: \"A criatividade n\u00e3o pode ser esmagada\".&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f5501d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f5501d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"777\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-1140x777.jpg\" alt=\"Exemplos de escuta social - samsung\" class=\"wp-image-174491\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-1140x777.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-300x205.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2-233x159.jpg 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_samsung2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A resposta da Samsung ao an\u00fancio da Apple foi ruuuuude!<\/figcaption><\/figure>\n\n\n\n<p>A resposta r\u00e1pida e bem pensada da Samsung n\u00e3o apenas abordou as preocupa\u00e7\u00f5es levantadas pelo an\u00fancio da Apple, mas tamb\u00e9m posicionou o Galaxy Tab S9 como uma ferramenta que apoia a criatividade.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f55077e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f55077e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-1140x469.jpg\" alt=\"Exemplo de brand24 mention\" class=\"wp-image-174482\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-1140x469.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-300x124.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions-248x102.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_brand_mentions.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">E foi notado por muitos perfis influentes<\/figcaption><\/figure>\n\n\n\n<p>Como resultado, <strong>Os mentions relacionados ao \"UnCrush\" tiveram mais de 80% de sentimento positivo<\/strong>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e199f550d7e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e199f550d7e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"908\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown.jpg\" alt=\"brand24 - an\u00e1lise de sentimentos para a samsung\" class=\"wp-image-174481\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown.jpg 1068w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-300x255.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/social_listening_examples_brand24_sentiment_breakdown-187x159.jpg 187w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise de sentimento da campanha \"UnCrush\" da Samsung<\/figcaption><\/figure>\n\n\n\n<p>Essa a\u00e7\u00e3o extraordin\u00e1ria mostra como as marcas podem aproveitar o listening social para <strong>conhecer as tend\u00eancias do setor<\/strong>, <strong>engajar-se em tempo h\u00e1bil<\/strong> em conversas significativas, e <strong>transformar os erros dos concorrentes em oportunidades para&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">reconhecimento da marca<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>Principais conclus\u00f5es:<\/strong><\/p>\n\n\n\n<p>\u2705 <strong>O monitoramento dos erros dos concorrentes permite que voc\u00ea responda com relev\u00e2ncia e rapidez<\/strong><\/p>\n\n\n\n<p>\u2705 Em tempo real <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> ajuda <strong>alinhar o tom da campanha com <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos-de-precos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sentimento p\u00fablico<\/a><\/p>\n\n\n\n<p>Participar de conversas culturais com prop\u00f3sito <strong>Melhora a percep\u00e7\u00e3o e a reputa\u00e7\u00e3o da marca<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente a melhor ferramenta de monitoramento de redes sociais com tecnologia de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Comece a trilha!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whybrandsfail\">Por que as marcas falham no listening social (e como n\u00e3o fazer isso)?<\/h2>\n\n\n\n<p>A maioria das empresas tem as ferramentas. Mas as ferramentas n\u00e3o s\u00e3o suficientes. Aqui est\u00e1 o que separa os vencedores dos demais:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gobeyondmentiwns\">Indo al\u00e9m da contagem de mentions<\/h3>\n\n\n\n<p>A contagem de postagens com os mentions de sua marca indica o volume. A compreens\u00e3o da an\u00e1lise de sentimentos lhe diz o que fazer <strong>fazer na pr\u00e1tica<\/strong>.&nbsp;<\/p>\n\n\n\n<p>O CEO da Stanley n\u00e3o respondeu porque um v\u00eddeo se tornou viral. Ele respondeu porque entendeu a emo\u00e7\u00e3o por tr\u00e1s do v\u00eddeo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"respondfast\">Responda rapidamente<\/h3>\n\n\n\n<p>As marcas que ouvem, mas respondem em duas semanas, perdem o \u00fanico momento certo. A Samsung lan\u00e7ou a campanha UnCrush enquanto as cr\u00edticas da Apple ainda estavam l\u00e1. A Ryanair responde \u00e0s reclama\u00e7\u00f5es em horas.&nbsp;<\/p>\n\n\n\n<p>E funciona!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"listen\">Ou\u00e7a o que os clientes n\u00e3o dizem<\/h3>\n\n\n\n<p>A Chipotle percebeu uma tend\u00eancia de fajita quesadilla que n\u00e3o foi solicitada explicitamente.&nbsp;<\/p>\n\n\n\n<p>O Spotify notou solicita\u00e7\u00f5es repetidas que pareciam sem import\u00e2ncia quando analisadas individualmente, mas que eram importantes em uma escala.&nbsp;<\/p>\n\n\n\n<p>Para vencer, \u00e9 necess\u00e1rio o reconhecimento de padr\u00f5es, n\u00e3o apenas o monitoramento de palavras-chave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"insights\">Agir com base em insights, n\u00e3o em m\u00e9tricas<\/h3>\n\n\n\n<p>Uma campanha pode gerar 10 milh\u00f5es de impress\u00f5es, mas ter um sentimento predominantemente negativo. O monitoramento social revela isso. As marcas que agem com base no sentimento, e n\u00e3o no volume, evitam erros dispendiosos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p><strong>Escuta social<\/strong> n\u00e3o \u00e9 apenas uma palavra da moda - \u00e9 uma <strong>estrat\u00e9gia real que gera resultados<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Como mostram esses sete exemplos de listening social, as marcas que ouvem atentamente s\u00e3o as que lideram as conversas.&nbsp;<\/p>\n\n\n\n<p><strong>O monitoramento inteligente abre muitas portas<\/strong>seja identificando uma tend\u00eancia viral, envolvendo-se em uma controv\u00e9rsia com o tom certo ou transformando o feedback do cliente em um produto.&nbsp;<\/p>\n\n\n\n<p>A<strong>E h\u00e1 muitas outras t\u00e9cnicas de monitoramento social que voc\u00ea pode usar!<\/strong><\/p>\n\n\n\n<p>Ent\u00e3o, o que est\u00e1 esperando?<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O listening social n\u00e3o se trata de dados, mas de transform\u00e1-los em <strong>percep\u00e7\u00f5es acion\u00e1veis<\/strong>.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de escuta social\">Ferramentas de escuta social<\/a> como <strong>O Brand24 oferece \u00e0s marcas in\u00fameras oportunidades de aplicar percep\u00e7\u00f5es de forma oportuna e precisa<\/strong>.<\/li>\n\n\n\n<li>O listening social em tempo real permite <strong>Identifica\u00e7\u00e3o de padr\u00f5es, tend\u00eancias e virais<\/strong>. Isso \u00e9 extremamente importante no atual ciclo de not\u00edcias de r\u00e1pida movimenta\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Humor, empatia e criatividade<\/strong> s\u00e3o t\u00e3o importantes quanto o tempo.<\/li>\n\n\n\n<li><strong>Ouvir os concorrentes \u00e9 t\u00e3o importante quanto ouvir seus pr\u00f3prios mentions<\/strong>.<\/li>\n\n\n\n<li>\u00c0s vezes, <strong>um coment\u00e1rio viral \u00e9 tudo o que \u00e9 necess\u00e1rio para moldar sua pr\u00f3xima campanha<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=366\" class=\"acf-simple-cta__btn\" target=\"\">Comece a trilha!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"difference\">Qual \u00e9 a diferen\u00e7a entre monitoramento social e escuta social?<\/h3>\n\n\n\n<p>Monitoramento de trilhas <strong>volume<\/strong> de mentions. An\u00e1lises de escuta <strong>contexto e emo\u00e7\u00e3o.<\/strong> O monitoramento lhe diz que \u201crecebemos mention 500 vezes\u201d. A escuta lhe diz que \u201c400 desses mentions foram de clientes frustrados com um problema espec\u00edfico\u201d.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"paidtools\">Preciso usar ferramentas pagas?<\/h3>\n\n\n\n<p>Ferramentas gratuitas (Google Alerts, busca manual no Twitter) funcionam para rastreamento b\u00e1sico. Elas falham em escala e na an\u00e1lise de sentimentos. As ferramentas pagas automatizam o trabalho e acrescentam intelig\u00eancia (sentimento, emo\u00e7\u00e3o, detec\u00e7\u00e3o de tend\u00eancias).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roi\">Quanto tempo falta para o listening social mostrar o ROI?<\/h3>\n\n\n\n<p>Quando o listening social o ajuda a detectar um problema de produto antes que ele se torne uma crise de RP ou a responder a um momento viral enquanto ele \u00e9 tend\u00eancia, o ROI \u00e9 imediato. <\/p>\n\n\n\n<p>A longo prazo, as marcas que ouvem t\u00eam maior fidelidade do cliente e inova\u00e7\u00e3o mais r\u00e1pida de produtos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"platfomrs\">Quais plataformas devo ouvir?<\/h3>\n\n\n\n<p>Comece por onde seus clientes realmente est\u00e3o: Twitter\/X, Reddit, TikTok, Instagram, Facebook, LinkedIn, coment\u00e1rios do YouTube e sites de avalia\u00e7\u00e3o (Trustpilot, G2).<\/p>\n\n\n\n<p>Seu setor tamb\u00e9m pode ter f\u00f3runs de nicho. Ou\u00e7a todos eles, mas priorize de acordo com o local onde seu p\u00fablico passa o tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatnegative\">E se eu encontrar um sentimento negativo sobre minha marca?<\/h3>\n\n\n\n<p>O sentimento negativo \u00e9 um insight, n\u00e3o um ataque. Ele lhe diz o que deve ser corrigido. A Ryanair n\u00e3o se escondeu das reclama\u00e7\u00f5es, mas as reconheceu com humor. A Stanley n\u00e3o ignorou o v\u00eddeo viral - eles o usaram como uma oportunidade. <\/p>\n\n\n\n<p>Ou\u00e7a primeiro, responda com aten\u00e7\u00e3o e melhore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"howoften\">Com que frequ\u00eancia devo verificar meus dados de listening social?<\/h3>\n\n\n\n<p>Configure alertas em tempo real para mentions de alta prioridade e picos de sentimento. Verifique os pain\u00e9is diariamente para identificar tend\u00eancias emergentes. Analise os insights semanais para identificar padr\u00f5es.<\/p>\n\n\n\n<p>Isso permite que voc\u00ea responda rapidamente a problemas urgentes e, ao mesmo tempo, identifique mudan\u00e7as de longo prazo no sentimento do cliente.<\/p>","protected":false},"excerpt":{"rendered":"<p>O listening social \u00e9 uma excelente estrat\u00e9gia de marketing que voc\u00ea pode usar de v\u00e1rias maneiras pr\u00e1ticas. Leia estes sete exemplos incr\u00edveis e saiba como as grandes marcas se beneficiam com isso!<\/p>","protected":false},"author":83,"featured_media":174503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-174473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=174473"}],"version-history":[{"count":19,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174473\/revisions"}],"predecessor-version":[{"id":182976,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174473\/revisions\/182976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/174503"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=174473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=174473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=174473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}