{"id":174755,"date":"2025-05-27T13:02:33","date_gmt":"2025-05-27T11:02:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=174755"},"modified":"2026-03-23T17:36:58","modified_gmt":"2026-03-23T16:36:58","slug":"listening-social-b2b","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/b2b-social-listening\/","title":{"rendered":"Monitoramento de redes sociais B2B: guia definitivo para 2026 + caso de uso"},"content":{"rendered":"<p>Os compradores B2B fazem suas pesquisas on-line em t\u00f3picos do LinkedIn, discuss\u00f5es no Reddit e f\u00f3runs do setor, muito antes de falarem com sua equipe de vendas. Se voc\u00ea n\u00e3o estiver monitorando essas conversas, estar\u00e1 tomando decis\u00f5es estrat\u00e9gicas com um ponto cego significativo.<\/p>\n\n\n\n<p>Neste guia, mostrarei como as ferramentas modernas de listening social podem transformar suas estrat\u00e9gias de marketing, vendas e produtos B2B com insights que seus concorrentes provavelmente est\u00e3o perdendo. <\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O listening social B2B n\u00e3o \u00e9 o mesmo que o B2C.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Os p\u00fablicos s\u00e3o menores e mais especializados, as plataformas relevantes s\u00e3o diferentes (LinkedIn, Reddit e f\u00f3runs do setor, em vez de Instagram ou TikTok) e as conversas s\u00e3o de menor volume, mas de maior risco. Sua estrat\u00e9gia precisa refletir isso.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os longos ciclos de vendas tornam os sinais iniciais mais valiosos, e n\u00e3o menos.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Os neg\u00f3cios B2B levam meses. O listening social permite que voc\u00ea detecte a inten\u00e7\u00e3o do comprador, os movimentos da concorr\u00eancia e as mudan\u00e7as no sentimento do mercado com anteced\u00eancia suficiente para realmente fazer algo a respeito, e n\u00e3o apenas observ\u00e1-los ap\u00f3s o fato.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A intelig\u00eancia competitiva \u00e9 o seu poder.<\/h4>\n                <p class=\"acf-key-takeaways__text\">O monitoramento do que compradores, analistas e clientes dizem sobre seus concorrentes em f\u00f3runs e sites de avalia\u00e7\u00e3o revela lacunas de posicionamento, pontos fracos do produto que podem ser explorados e erros que n\u00e3o precisam ser repetidos.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A gera\u00e7\u00e3o de leads fica mais n\u00edtida quando voc\u00ea ouve antes de falar.<\/h4>\n                <p class=\"acf-key-takeaways__text\">O monitoramento de conversas em que os clientes em potencial discutem pontos problem\u00e1ticos, comparam fornecedores ou pedem recomenda\u00e7\u00f5es permite que as equipes de vendas entrem no momento exato, antes da defini\u00e7\u00e3o da lista de op\u00e7\u00f5es.\r\n<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O desenvolvimento de produtos melhora quando voc\u00ea ouve o que os clientes dizem publicamente.<\/h4>\n                <p class=\"acf-key-takeaways__text\">Reclama\u00e7\u00f5es, solicita\u00e7\u00f5es de recursos e compara\u00e7\u00f5es com concorrentes em f\u00f3runs e sites de avalia\u00e7\u00e3o fornecem um feedback mais honesto e pr\u00e1tico do que a maioria das pesquisas.\r\n<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-b2b-social-listening\"><strong>O que \u00e9 a escuta social B2B?<\/strong><\/h2>\n\n\n\n<p><strong>Escuta social B2B<\/strong> \u00e9 o processo de rastreamento, an\u00e1lise e gera\u00e7\u00e3o de insights a partir de conversas digitais importantes para sua empresa. <\/p>\n\n\n\n<p>De acordo com a Social Media Today, mais de 82% dos profissionais a consideram um elemento fundamental de planejamento.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 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.acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o listening social B2B!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=372\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Esse processo pode incluir o monitoramento de conversas sobre sua marca, produtos espec\u00edficos que voc\u00ea lan\u00e7ou, sua pr\u00f3pria hashtag ou seus concorrentes on-line.<\/p>\n\n\n\n<p>E por on-line, quero dizer realmente toda a Web. As ferramentas de escuta social abrangem muitas fontes diferentes.<\/p>\n\n\n\n<p>Por exemplo, o Brand24 fornece dados de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social (Instagram, Facebook, TikTok, X (Twitter),<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Not\u00edcias<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>e muito mais!<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda58a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda58a6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sources-of-brand24.png\" alt=\"Ferramentas de escuta social: Fontes Brand24.\" class=\"wp-image-174772\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sources-of-brand24.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sources-of-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sources-of-brand24-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sources-of-brand24-248x149.png 248w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de escuta social: Fontes Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Algumas pessoas confundem, por isso sinto a necessidade de explicar: Qual \u00e9 a diferen\u00e7a entre escuta social e monitoramento social?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\">Monitoramento de m\u00eddia<\/a> Simplesmente trilhas <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-marketing-b2b\/\" target=\"_blank\" rel=\"noopener\" title=\"\">m\u00e9tricas<\/a> como tags, mentions e compromissos.<\/li>\n\n\n\n<li>O listening social se aprofunda para interpretar o contexto e o sentimento, reconhecer padr\u00f5es e recomendar a\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p>Como isso muda para B2B e B2C?<\/p>\n\n\n\n<p>No B2C, geralmente se trata da imagem da marca ou da promo\u00e7\u00e3o do produto. <\/p>\n\n\n\n<p>No B2B, trata-se de <strong>compreender processos complexos de tomada de decis\u00e3o, ciclos de vendas mais longos e di\u00e1logo espec\u00edfico do setor<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-b2b-social-listening\"><strong>Quais s\u00e3o os benef\u00edcios de uma estrat\u00e9gia de listening social para B2B?<\/strong><\/h2>\n\n\n\n<p>Os compradores de hoje, especialmente em B2B, esperam <strong>experi\u00eancias altamente personalizadas e sob medida<\/strong>.<\/p>\n\n\n\n<p>Com caminhos de decis\u00e3o complexos e v\u00e1rias partes interessadas, os insights em tempo real n\u00e3o s\u00e3o realmente opcionais - eles s\u00e3o essenciais.<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Escuta social<\/a> \u00e9 a ponte da sua equipe entre as conversas on-line n\u00e3o estruturadas e um plano de neg\u00f3cios estruturado e adaptado ao seu cen\u00e1rio competitivo.<\/p>\n\n\n\n<p>Acrescent\u00e1-lo \u00e0 sua estrat\u00e9gia pode ser ben\u00e9fico para v\u00e1rias partes da sua equipe de neg\u00f3cios.<\/p>\n\n\n\n<p><strong>Veja a seguir os benef\u00edcios que o listening social B2B pode trazer para voc\u00ea:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pessoal de RP<br><\/strong>Podem encontrar facilmente os locais onde a empresa foi mentioned (tanto positiva quanto negativamente) e usar essa oportunidade para encontrar novas parcerias ou cuidar de uma crise de RP antes que ela se agrave. Eles tamb\u00e9m podem definir alertas em tempo real para nunca perder o que \u00e9 importante.<\/li>\n\n\n\n<li><strong>Equipe de marketing<\/strong><strong><br><\/strong>Podem entender melhor seu p\u00fablico-alvo, conhecer suas necessidades e desafios e adaptar suas campanhas de acordo com eles. Eles tamb\u00e9m podem realizar pesquisas de mercado e fazer benchmarking com os concorrentes. Isso proporciona uma compreens\u00e3o mais profunda e permite que as melhorias criem credibilidade e autoridade em setores de nicho.<\/li>\n\n\n\n<li><strong>Representantes de vendas<\/strong><strong><br><\/strong>Pode identificar clientes potenciais e impulsionar seus esfor\u00e7os de gera\u00e7\u00e3o de leads, al\u00e9m de melhorar a reten\u00e7\u00e3o de clientes agindo rapidamente sobre o feedback.<\/li>\n\n\n\n<li><strong>Equipe de produtos<\/strong><strong><br><\/strong>Podem prever as preocupa\u00e7\u00f5es dos clientes e as lacunas do produto. Eles tamb\u00e9m podem definir prioridades para melhorias e novas atualiza\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, todos os grupos acima podem se beneficiar dos recursos de IA, como resumos do desempenho da marca ou relat\u00f3rios personaliz\u00e1veis.<\/p>\n\n\n\n<p>Veja o que os especialistas dizem:<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\"O conhecimento da marca \u00e9 notoriamente dif\u00edcil de rastrear, mas usar ferramentas de escuta social para rastrear os mentions da marca para sua pr\u00f3pria marca - e at\u00e9 mesmo para concorrentes, parceiros e tend\u00eancias em seu mercado - \u00e9 uma \u00f3tima maneira de rastrear a influ\u00eancia de sua marca ao longo do tempo.\"<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Kramer - Foto\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-1140x1140.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-1536x1536.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/Kramer-Headshot-min.jpg 1300w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Emily Kramer                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/emilykramer\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Consultor de Marketing<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>\u00c9 claro que o segmento B2B tamb\u00e9m enfrenta muitos outros desafios.<\/p>\n\n\n\n<p>Ent\u00e3o, o que s\u00e3o? E como sua equipe pode cuidar deles?<\/p>\n\n\n\n<p>Aqui est\u00e1 a lista:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-in-b2b\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Como o listening social ajuda a<\/span>om os desafios do mercado B2B?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>O B2B tem ciclos de vendas mais longos e multitoque<\/strong><\/li>\n<\/ol>\n\n\n\n<p>As vendas n\u00e3o s\u00e3o impulsivas no segmento B2B. Os compradores se envolvem com v\u00e1rias pe\u00e7as de conte\u00fado e conversas antes de converter.<\/p>\n\n\n\n<p>A escuta social pode monitorar esses momentos para ajud\u00e1-lo a entender onde seus leads est\u00e3o no funil e o que eles esperam. Isso tamb\u00e9m o ajudar\u00e1 a encontrar o momento certo para entrar em contato com o mercado-alvo com sua oferta.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Relacionamento &gt; Transa\u00e7\u00e3o<\/strong><\/li>\n<\/ol>\n\n\n\n<p>No B2B, a confian\u00e7a de longo prazo \u00e9 mais importante do que an\u00fancios chamativos.<\/p>\n\n\n\n<p>O listening social ajuda a nutrir esses relacionamentos, identificando pontos problem\u00e1ticos e adaptando a mensagem de forma proativa. Isso torna o atendimento social ao cliente muito mais f\u00e1cil e pode ajud\u00e1-lo a se conectar com seu p\u00fablico on-line.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Conversas sobre nichos do setor<\/strong><\/li>\n<\/ol>\n\n\n\n<p>No B2B, discuss\u00f5es valiosas geralmente acontecem em f\u00f3runs mais especializados ou em not\u00edcias espec\u00edficas do setor, que \u00e0s vezes s\u00e3o dif\u00edceis de encontrar se voc\u00ea n\u00e3o for um profissional.<\/p>\n\n\n\n<p>Ferramentas como o Brand24 garantem que voc\u00ea n\u00e3o perca essas discuss\u00f5es aprofundadas e podem ajud\u00e1-lo a acompanhar as tend\u00eancias do mercado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda6443&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda6443\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"154\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-mention-detected-by-brand24.png\" alt=\"A escuta social permite encontrar conversas espec\u00edficas do setor em lugares menos conhecidos.\" class=\"wp-image-174773\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-mention-detected-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-mention-detected-by-brand24-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-mention-detected-by-brand24-300x46.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-mention-detected-by-brand24-248x38.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A escuta social permite encontrar conversas espec\u00edficas do setor em lugares menos conhecidos.<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Necessidade de precis\u00e3o<\/strong><\/li>\n<\/ol>\n\n\n\n<p>O monitoramento b\u00e1sico da marca mentions pode n\u00e3o ser suficiente em contextos t\u00e9cnicos de B2B. As ferramentas que usam IA s\u00e3o \u00f3timas para analisar conversas on-line.<\/p>\n\n\n\n<p>O resultado: voc\u00ea identifica facilmente os t\u00f3picos emergentes no setor e o que est\u00e1 acontecendo com a sua marca. Seja nos canais de m\u00eddia social ou muito al\u00e9m.<\/p>\n\n\n\n<p>Isso \u00e9 fundamental para cuidar da satisfa\u00e7\u00e3o de seus clientes B2B.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda6755&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda6755\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24.png\" alt=\"Ferramentas de escuta social com IA ajudam a obter insights: AI Insights por Brand24.\" class=\"wp-image-174774\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-summary-by-brand24-248x118.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas de escuta social com IA ajudam a obter insights: AI Insights por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Os desafios acima s\u00e3o muito espec\u00edficos do business-to-business. O pr\u00f3ximo passo importante seria escolher a ferramenta certa para ajud\u00e1-lo a enfrentar esses desafios.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o listening social B2B!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=372\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ent\u00e3o, aqui est\u00e1 o que voc\u00ea deve procurar:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"essential-features\"><strong>Quais recursos s\u00e3o essenciais para o listening social B2B?<\/strong><\/h2>\n\n\n\n<p>Como o mercado B2B tem seus pr\u00f3prios desafios, ele tamb\u00e9m tem necessidades especiais em rela\u00e7\u00e3o aos recursos.<\/p>\n\n\n\n<p>Abaixo, listei os recursos mais importantes para o listening social B2B:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Filtragem avan\u00e7ada<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Torna-o muito mais vers\u00e1til.<\/p>\n\n\n\n<p><strong>Gra\u00e7as aos filtros, a ferramenta \u00e9 \u00fatil para toda a sua equipe<\/strong>N\u00e3o se trata apenas de um especialista em RP ou de um profissional de marketing - todos podem aplicar os filtros necess\u00e1rios para sua parte do neg\u00f3cio e se beneficiar da an\u00e1lise.<\/p>\n\n\n\n<p>Por exemplo, a equipe de produtos pode filtrar facilmente os mentions para procurar feedback sobre a atualiza\u00e7\u00e3o recente ou o novo produto:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda6beb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda6beb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-specific-product-filtering.png\" alt=\"Os filtros avan\u00e7ados tornam o listening social uma ferramenta robusta para v\u00e1rias fun\u00e7\u00f5es da sua equipe.\" class=\"wp-image-174775\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-specific-product-filtering.png 859w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-specific-product-filtering-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-specific-product-filtering-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-specific-product-filtering-248x144.png 248w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Os filtros avan\u00e7ados tornam o listening social uma ferramenta robusta para v\u00e1rias fun\u00e7\u00f5es da sua equipe.<\/figcaption><\/figure>\n\n\n\n<p>J\u00e1 o especialista em RP pode filtrar por sentimento para encontrar coment\u00e1rios negativos e cuidar deles:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda6e51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda6e51\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"424\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-negative-mentions-examples.png\" alt=\"Analise o feedback negativo e controle a narrativa em torno de sua marca.\" class=\"wp-image-174776\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-negative-mentions-examples.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-negative-mentions-examples-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-negative-mentions-examples-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-negative-mentions-examples-248x105.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analise o feedback negativo e controle a narrativa em torno de sua marca.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#e8f4ee\">Quer ver como ele funciona em a\u00e7\u00e3o? Confira este guia em <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos-de-precos\/\">An\u00e1lise de sentimento de RP<\/a><\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>An\u00e1lise de IA<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Os recursos de IA podem <strong>Acelere a an\u00e1lise e d\u00ea respostas a perguntas de nutri\u00e7\u00e3o em minutos<\/strong>. \u00c9 um divisor de \u00e1guas para obter intelig\u00eancia de mercado.<\/p>\n\n\n\n<p>Por exemplo, veja o assistente de marca com IA abaixo.<\/p>\n\n\n\n<p>Voc\u00ea pode fazer perguntas sobre as tend\u00eancias, o desempenho ou os concorrentes do seu setor. As respostas s\u00e3o baseadas nos dados do seu projeto e no conhecimento do ChatGPT.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo: Perguntei sobre os pontos fortes e fracos da Boeing em compara\u00e7\u00e3o com a concorr\u00eancia:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda7133&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda7133\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-brand-assistant-feature.png\" alt=\"Realize pesquisas de mercado e obtenha feedback valioso usando o AI Brand Assistant.\" class=\"wp-image-174778\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-brand-assistant-feature.png 638w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-brand-assistant-feature-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-brand-assistant-feature-300x235.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-ai-brand-assistant-feature-203x159.png 203w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Realize pesquisas de mercado e obtenha feedback valioso usando o AI Brand Assistant.<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>An\u00e1lise de sentimento<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Quando grandes nomes do seu setor falam sobre sua empresa, isso pode mudar tudo da noite para o dia e levar a um verdadeiro <a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-relacoes-publicas\/\">Crise de rela\u00e7\u00f5es p\u00fablicas<\/a>.<\/p>\n\n\n\n<p>Enquanto as marcas de consumidores comuns podem se recuperar de algumas cr\u00edticas negativas, no mundo business-to-business, uma reputa\u00e7\u00e3o prejudicada se espalha como louca.<\/p>\n\n\n\n<p>Ferramentas como o Brand24 podem <strong>detectar os primeiros sinais de negatividade antes que pequenas reclama\u00e7\u00f5es se transformem em grandes problemas p\u00fablicos<\/strong>.<\/p>\n\n\n\n<p>Quando se lida com contratos comerciais no valor de milhares ou milh\u00f5es de d\u00f3lares, \u00e9 essencial conhecer o humor do mercado.<\/p>\n\n\n\n<p>Isso protege seus relacionamentos com os clientes atuais e o ajuda a identificar novas oportunidades quando seus concorrentes erram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda7406&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda7406\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"239\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sentiment-analysis.png\" alt=\"Monitore o sentimento de sua marca on-line: an\u00e1lise de sentimento do Brand24.\" class=\"wp-image-174779\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sentiment-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sentiment-analysis-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sentiment-analysis-300x72.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-sentiment-analysis-248x59.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Monitore o sentimento de sua marca on-line: an\u00e1lise de sentimento do Brand24.<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Relat\u00f3rios compartilh\u00e1veis<\/strong><\/li>\n<\/ol>\n\n\n\n<p>J\u00e1 notou como as melhores equipes parecem se mover como uma s\u00f3? Isso n\u00e3o \u00e9 por acaso.<\/p>\n\n\n\n<p>Quando voc\u00ea compartilha relat\u00f3rios com toda a empresa, os desenvolvedores de produtos realmente ouvem o feedback dos clientes e sua equipe de vendas sabe o que os clientes potenciais procuram.<\/p>\n\n\n\n<p>Os relat\u00f3rios podem incluir insights como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principais t\u00f3picos sobre sua marca<\/li>\n\n\n\n<li>Seu desempenho durante o per\u00edodo determinado<\/li>\n\n\n\n<li>mentions mais influentes sobre sua marca<\/li>\n\n\n\n<li>O que as pessoas pensam sobre sua marca ou produto espec\u00edfico\/campanha de marketing<\/li>\n\n\n\n<li>e muito mais!<\/li>\n<\/ul>\n\n\n\n<p>Ao colocar todos na mesma p\u00e1gina com esses insights, voc\u00ea pode identificar problemas e adaptar suas mensagens de marketing antes mesmo que seus concorrentes os percebam.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo de um compartilh\u00e1vel <a href=\"https:\/\/brand24.com\/blog\/pt\/relatorio-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">relat\u00f3rio de escuta social<\/a> por Brand24:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda775c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda775c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-report-example-template.png\" alt=\"Exemplo de relat\u00f3rio de listening social B2B.\" class=\"wp-image-174780\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-report-example-template.png 924w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-report-example-template-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-report-example-template-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-report-example-template-248x134.png 248w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplo de relat\u00f3rio de listening social B2B.<\/figcaption><\/figure>\n\n\n\n<p><strong>Dica profissional: <\/strong>As pessoas com quem voc\u00ea compartilha os relat\u00f3rios do Brand24 n\u00e3o precisam estar inscritas - voc\u00ea pode simplesmente compartilhar um link com quem precisar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda79c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda79c1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-share-reports-with-team.png\" alt=\"Relat\u00f3rios compartilh\u00e1veis por Brand24. \" class=\"wp-image-174781\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-share-reports-with-team.png 914w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-share-reports-with-team-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-share-reports-with-team-300x164.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-share-reports-with-team-248x136.png 248w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Relat\u00f3rios compartilh\u00e1veis por Brand24.<\/figcaption><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Compara\u00e7\u00e3o de concorrentes<\/strong><\/li>\n<\/ol>\n\n\n\n<p>N\u00e3o se trata de copi\u00e1-los, mas de identificar as lacunas que eles deixaram abertas para que voc\u00ea entre e conquiste os clientes que n\u00e3o est\u00e3o satisfeitos com o que obt\u00eam em outros lugares.<\/p>\n\n\n\n<p>O verdadeiro poder vem quando voc\u00ea compara os n\u00fameros lado a lado.<\/p>\n\n\n\n<p>Talvez voc\u00ea descubra que seus concorrentes est\u00e3o arrasando no LinkedIn, mas perdendo completamente o foco nos f\u00f3runs do setor, onde seus verdadeiros tomadores de decis\u00e3o se encontram.<\/p>\n\n\n\n<p>Aqui est\u00e1 a compara\u00e7\u00e3o entre a Boeing e seus concorrentes:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda7c73&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda7c73\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-compare-with-rivals-brand24-compare-project.png\" alt=\"Obtenha uma vantagem competitiva realizando uma an\u00e1lise da concorr\u00eancia.\" class=\"wp-image-174782\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-compare-with-rivals-brand24-compare-project.png 831w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-compare-with-rivals-brand24-compare-project-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-compare-with-rivals-brand24-compare-project-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-compare-with-rivals-brand24-compare-project-248x149.png 248w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obtenha uma vantagem competitiva realizando uma an\u00e1lise da concorr\u00eancia.<\/figcaption><\/figure>\n\n\n\n<p>Rastrear os mentions dos concorrentes e atender \u00e0s necessidades deles pode ser uma \u00f3tima maneira de promover sua marca on-line e tomar decis\u00f5es mais informadas com base em percep\u00e7\u00f5es do setor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices\"><strong>Pr\u00e1ticas recomendadas para um listening social B2B eficaz<\/strong><\/h2>\n\n\n\n<p>Como voc\u00ea provavelmente percebeu, o listening social oferece muitas possibilidades para as empresas B2B. O que geralmente \u00e9 uma vantagem!<\/p>\n\n\n\n<p>Mas se voc\u00ea for novo no jogo, isso tamb\u00e9m pode parecer muito.<\/p>\n\n\n\n<p>Portanto, para facilitar, elaborei uma lista de dicas e pr\u00e1ticas recomendadas para seu listening social B2B:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rastrear os concorrentes<\/strong> conte\u00fado, campanhas e mentions. Aprenda com suas vit\u00f3rias e erros e obtenha insights valiosos.<\/li>\n\n\n\n<li><strong>Usar IA<\/strong> para obter insights pr\u00e1ticos sobre o desempenho de sua marca, seu p\u00fablico e seus concorrentes.<\/li>\n\n\n\n<li><strong>Filtrar para fontes relevantes<\/strong> - priorize o LinkedIn, o Reddit, os f\u00f3runs do setor e at\u00e9 mesmo os sites de an\u00e1lise de produtos onde ocorrem discuss\u00f5es profissionais.<\/li>\n\n\n\n<li><strong>N\u00e3o se limite a informar os dados<\/strong>. Deixe que ele molde roteiros de produtos, campanhas de marketing e estrat\u00e9gias de atendimento ao cliente.<\/li>\n\n\n\n<li><strong>Encontre influenciadores relevantes<\/strong> - uso <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramentas de escuta social<\/a> para encontrar pessoas influentes que sejam relevantes para seu setor e j\u00e1 falem sobre sua empresa.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda7f6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda7f6e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-meme-on-using-social-listening-in-b2b.png\" alt=\"Meme: Profissionais de B2B quando come\u00e7am a usar o listening social.\" class=\"wp-image-174784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-meme-on-using-social-listening-in-b2b.png 487w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-meme-on-using-social-listening-in-b2b-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-meme-on-using-social-listening-in-b2b-300x308.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-meme-on-using-social-listening-in-b2b-155x159.png 155w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>E para despertar um pouco sua imagina\u00e7\u00e3o, aqui est\u00e1 um caso de uso divertido de B2B:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use-case\"><strong>Caso de uso de listening social B2B<\/strong><\/h2>\n\n\n\n<p>Ent\u00e3o, para contextualizar:<\/p>\n\n\n\n<p>No in\u00edcio de 2024, <strong>A Boeing foi atingida por uma enxurrada de incidentes de seguran\u00e7a<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma porta de um 737 MAX explodiu durante um voo da Alaska Airlines, ferindo os passageiros.<\/li>\n\n\n\n<li>Um 737 MAX da United Airlines sofreu uma falha no controle de voo durante o pouso.<\/li>\n\n\n\n<li>Outro voo da United perdeu uma roda durante a decolagem.<\/li>\n<\/ul>\n\n\n\n<p>A narrativa p\u00fablica entrou em uma espiral rapidamente: A Boeing foi vista como desorganizada, opaca e insegura. O CEO Dave Calhoun decidiu se demitir, e as a\u00e7\u00f5es da empresa ca\u00edram quase 30% no acumulado do ano.<\/p>\n\n\n\n<p>E saiba...<\/p>\n\n\n\n<p><strong>Digamos que voc\u00ea seja um especialista em rela\u00e7\u00f5es p\u00fablicas da Boeing<\/strong> (hehe)<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 acordando com um feed de not\u00edcias saturado de indigna\u00e7\u00e3o, memes e derrubadas de especialistas sobre a Boeing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f0bda8283&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f0bda8283\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"155\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-use-case-mention.png\" alt=\"Estudo de caso da Boeing: Um mention detectado pelo Brand24, uma ferramenta de escuta social de IA.\" class=\"wp-image-174785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-use-case-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-use-case-mention-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-use-case-mention-300x47.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/b2b-social-listening-use-case-mention-248x38.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estudo de caso da Boeing: Um mention detectado pelo Brand24, uma ferramenta de escuta social de IA.<\/figcaption><\/figure>\n\n\n\n<p>E agora?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Voc\u00ea n\u00e3o usa o listening social<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea est\u00e1 voando \u00e0s cegas...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea <strong>descobrir tarde demais<\/strong> cujos incidentes est\u00e3o se tornando virais.<\/li>\n\n\n\n<li>A desinforma\u00e7\u00e3o se espalha sem controle.<\/li>\n\n\n\n<li>Os rep\u00f3rteres fazem perguntas antes mesmo de voc\u00ea ver o tweet da fonte.<\/li>\n\n\n\n<li>Voc\u00ea est\u00e1 dependendo de pesquisas manuais que levam muito tempo para serem realizadas.<\/li>\n<\/ul>\n\n\n\n<p><strong>Resultado:<\/strong><\/p>\n\n\n\n<p>Quando sua equipe reage, a opini\u00e3o p\u00fablica j\u00e1 est\u00e1 consolidada. Sua declara\u00e7\u00e3o oficial parece reativa e vaga.<\/p>\n\n\n\n<p>A m\u00eddia usa frases como <em>\"A Boeing se recusou a comentar a tempo\".<\/em> e os investidores entram em p\u00e2nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Voc\u00ea tem uma estrat\u00e9gia de listening social<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea recebe alertas em tempo real e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seu painel de instrumentos est\u00e1 pegando fogo, mas <strong>voc\u00ea \u00e9 pontual<\/strong>e voc\u00ea identifica facilmente qual incidente est\u00e1 aumentando.<\/li>\n\n\n\n<li>Voc\u00ea verifica o <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a> para plataformas espec\u00edficas e saber onde as pessoas est\u00e3o com raiva e o que elas dizem.<\/li>\n\n\n\n<li>Voc\u00ea identifica os principais mentions e qualquer desinforma\u00e7\u00e3o e responde antes que isso se torne uma bola de neve.<\/li>\n\n\n\n<li>Voc\u00ea monitora as discuss\u00f5es relacionadas, entende o clima entre os p\u00fablicos da comunidade e adapta sua mensagem.<\/li>\n\n\n\n<li>Voc\u00ea informa as partes interessadas internas rapidamente, e elas recebem as informa\u00e7\u00f5es de voc\u00ea, n\u00e3o das not\u00edcias.<\/li>\n<\/ul>\n\n\n\n<p><strong>Resultado:<\/strong><\/p>\n\n\n\n<p>O usu\u00e1rio emite uma <strong>declara\u00e7\u00e3o transparente e centrada no ser humano em quest\u00e3o de horas<\/strong>.<\/p>\n\n\n\n<p>Suas perguntas frequentes abrangem exatamente as preocupa\u00e7\u00f5es que os clientes e os jornalistas est\u00e3o levantando. Voc\u00ea publica atualiza\u00e7\u00f5es nos canais sociais, faz links para investiga\u00e7\u00f5es e estimula a conversa on-line.<\/p>\n\n\n\n<p>A confian\u00e7a dos investidores se estabiliza. Os jornalistas citam sua transpar\u00eancia. Voc\u00ea transforma uma crise em uma hist\u00f3ria de responsabilidade e a\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o listening social B2B!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=372\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"platform\"><strong>Quais plataformas s\u00e3o mais importantes para o listening social B2B?<\/strong> <\/h3>\n\n\n\n<p>O LinkedIn \u00e9 a principal plataforma para conversas profissionais de B2B. O Reddit hospeda discuss\u00f5es surpreendentemente francas sobre fornecedores, ferramentas e pontos problem\u00e1ticos. O X \u00e9 relevante para a lideran\u00e7a de ideias e as \u00faltimas not\u00edcias do setor. F\u00f3runs de nicho e sites de avalia\u00e7\u00e3o de software, como o G2 e o Capterra, completam o cen\u00e1rio e, muitas vezes, s\u00e3o onde se encontram os coment\u00e1rios mais transparentes dos compradores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use\"><strong>Quais s\u00e3o os principais casos de uso do listening social B2B?<\/strong> <\/h3>\n\n\n\n<p>Os casos de uso de maior valor s\u00e3o intelig\u00eancia competitiva, gera\u00e7\u00e3o de leads e desenvolvimento de produtos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"leads\"><strong>Como as equipes B2B podem usar o listening social para a gera\u00e7\u00e3o de leads?<\/strong> <\/h3>\n\n\n\n<p>Ao monitorar as conversas em que os clientes em potencial descrevem problemas que seu produto resolve, comparam fornecedores ou pedem recomenda\u00e7\u00f5es de ferramentas, sua equipe pode se envolver no momento exato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"crisis\"><strong>O listening social pode ajudar as empresas B2B a gerenciar crises?<\/strong> <\/h3>\n\n\n\n<p>Sim, no B2B, os riscos s\u00e3o especialmente altos. Um \u00fanico ciclo de not\u00edcias negativas pode afetar simultaneamente os neg\u00f3cios da empresa, os relacionamentos com parceiros e o pre\u00e7o das a\u00e7\u00f5es. O monitoramento do sentimento em tempo real significa que voc\u00ea capta o sinal antecipadamente e pode responder com uma mensagem preparada.<\/p>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 o listening social B2B em 2026? Saiba como ele pode ajud\u00e1-lo a impulsionar seus neg\u00f3cios em marketing, vendas, rela\u00e7\u00f5es p\u00fablicas e estrat\u00e9gias de produtos!<\/p>","protected":false},"author":82,"featured_media":174787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-174755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=174755"}],"version-history":[{"count":13,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174755\/revisions"}],"predecessor-version":[{"id":182263,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/174755\/revisions\/182263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/174787"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=174755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=174755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=174755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}