{"id":175019,"date":"2026-02-24T10:53:30","date_gmt":"2026-02-24T09:53:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175019"},"modified":"2026-03-05T12:38:06","modified_gmt":"2026-03-05T11:38:06","slug":"relatorio-de-escuta-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-listening-report\/","title":{"rendered":"Social Listening Report: Template, Examples &amp; Best Practices [2026]"},"content":{"rendered":"<p><strong>Precisa criar rapidamente um relat\u00f3rio de listening social de alta qualidade? Este guia curto, mas altamente pr\u00e1tico, mostrar\u00e1 a voc\u00ea como obter um relat\u00f3rio que forne\u00e7a insights reais em vez de dados enfadonhos.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Um relat\u00f3rio de listening social deve contar uma hist\u00f3ria, n\u00e3o apenas apresentar n\u00fameros<\/h4>\n                <p class=\"acf-key-takeaways__text\">Um relat\u00f3rio eficaz vai al\u00e9m dos mentions da marca e da an\u00e1lise de sentimentos. Ele deve fornecer percep\u00e7\u00f5es acion\u00e1veis compiladas com recomenda\u00e7\u00f5es claras que levem \u00e0 a\u00e7\u00e3o.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Um relat\u00f3rio de listening social precisa ter um objetivo claro e as m\u00e9tricas certas<\/h4>\n                <p class=\"acf-key-takeaways__text\">Sem um objetivo definido, seu relat\u00f3rio se torna uma cole\u00e7\u00e3o de dados aleat\u00f3rios. Escolha KPIs que correspondam \u00e0 sua meta e mostrem se sua marca est\u00e1 indo na dire\u00e7\u00e3o certa.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os exemplos da Ferrari e do The Witcher 4 mostram por que insights &gt; dados<\/h4>\n                <p class=\"acf-key-takeaways__text\">Os n\u00fameros por si s\u00f3 mostram apenas o volume e o alcance, mas os insights explicam o que causou o pico, o que as pessoas sentem e quais riscos ou oportunidades est\u00e3o surgindo.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Short_Blog_Post_01_social-listening-report_1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">O que \u00e9 um relat\u00f3rio de listening social?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n<b>O relat\u00f3rio de listening social \u00e9 um resumo estruturado de insights obtidos a partir do monitoramento de conversas on-line sobre uma marca, um produto, um servi\u00e7o, um setor ou um t\u00f3pico.<\/b><br><br>\n\nEle vai al\u00e9m da coleta de mentions - ele os analisa para responder o que as pessoas est\u00e3o dizendo, como elas se sentem e por que isso \u00e9 importante.<br><br>\n\nComo um documento, o relat\u00f3rio de escuta social oferece suporte \u00e0s equipes de marketing, rela\u00e7\u00f5es p\u00fablicas, suporte ao cliente e produtos, fornecendo insights acion\u00e1veis com base em conversas e feedback on-line em tempo real.\n<\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Escuta social\">Escuta social<\/a> O relat\u00f3rio inclui\u00a0<strong>dados quantitativos\u00a0<\/strong>(como o alcance e o volume dos mentions da marca) e <strong>percep\u00e7\u00f5es qualitativas<\/strong>\u00a0(como an\u00e1lise de sentimento ou sa\u00fade da marca), coletados de diversas fontes de dados, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social<\/li>\n\n\n\n<li>Sites de not\u00edcias e blogs<\/li>\n\n\n\n<li>F\u00f3runs<\/li>\n\n\n\n<li>Plataformas de revis\u00e3o<\/li>\n\n\n\n<li>Plataformas de v\u00eddeo e podcasts.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Crie um relat\u00f3rio de listening social rapidamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reporttemplate\">Modelo de relat\u00f3rio de monitoramento social<\/h2>\n\n\n\n<p>Ok, voc\u00ea sabe o que \u00e9 um relat\u00f3rio de listening social.&nbsp;<\/p>\n\n\n\n<p>Antes de come\u00e7armos a criar um do zero, deixe-me mostrar a voc\u00ea <strong>tr\u00eas exemplos de relat\u00f3rio de listening social<\/strong>. <\/p>\n\n\n\n<p>Eu fiz tudo isso com o Brand24 - uma ferramenta de escuta social com tecnologia de IA que permite rastrear e analisar os mentions da marca e gerar e compartilhar relat\u00f3rios abrangentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d72eca6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d72eca6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-1140x622.jpg\" alt=\"Painel de controle brand24 ai\" class=\"wp-image-175032\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-1140x622.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-300x164.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard-248x135.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle Brand24<\/figcaption><\/figure>\n\n\n\n<p>Com apenas alguns cliques, o Brand24 <strong>permite que voc\u00ea gere um relat\u00f3rio de listening social pronto para uso<\/strong>completo com as principais m\u00e9tricas, detalhamento de sentimentos, t\u00f3picos de tend\u00eancias, insights acion\u00e1veis e muito mais.<\/p>\n\n\n<style>.acf-downloads{border-radius:20px;background-color:#e8f4ee;padding:30px 20px}@media(min-width: 768px){.acf-downloads{padding:41px 44px 33px 50px}}.acf-downloads__header{display:flex;align-items:center;gap:20px;margin-bottom:15px}@media(min-width: 768px){.acf-downloads__header{margin-bottom:25px}}.acf-downloads__title{font-size:18px;line-height:20px;font-weight:600}.acf-downloads__download a{display:flex;gap:20px;align-items:center;font-size:18px;line-height:34px;text-decoration:none;color:#000 !important;text-decoration-color:#000 !important;font-weight:500 !important}.acf-downloads__download a:hover{text-decoration:underline !important}.acf-downloads__download a svg{flex-shrink:0}.acf-downloads--primary{background-color:#00ef88}.acf-downloads--primary .acf-downloads__title,.acf-downloads--primary .acf-downloads__download a{color:#000}.acf-downloads--primary .acf-downloads__download svg path{fill:#000}.acf-downloads--violet{background-color:#000}.acf-downloads--violet .acf-downloads__title,.acf-downloads--violet .acf-downloads__download a{color:#fff !important}.acf-downloads--violet .acf-downloads__download svg path{fill:#bf00ff}.acf-downloads--violet .acf-downloads__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-downloads acf-downloads--default\">\n            <div class=\"acf-downloads__header\">\n                            <div class=\"acf-downloads__icon\">\n                    <svg width=\"27\" height=\"28\" viewbox=\"0 0 27 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M3.48387 25.375H6.09677V28H3.48387C1.5623 28 0 26.4305 0 24.5V3.5C0 1.56953 1.5623 0 3.48387 0H12.4929C13.4183 0 14.3056 0.366406 14.9589 1.02266L19.8853 5.97187C20.5385 6.62812 20.9032 7.51953 20.9032 8.44922V16.625H18.2903V8.75H13.9355C12.972 8.75 12.1935 7.96797 12.1935 7V2.625H3.48387C3.00484 2.625 2.6129 3.01875 2.6129 3.5V24.5C2.6129 24.9813 3.00484 25.375 3.48387 25.375ZM9.58065 19.25H11.3226C13.0046 19.25 14.371 20.6227 14.371 22.3125C14.371 24.0023 13.0046 25.375 11.3226 25.375H10.4516V27.125C10.4516 27.6063 10.0597 28 9.58065 28C9.10161 28 8.70968 27.6063 8.70968 27.125V20.125C8.70968 19.6437 9.10161 19.25 9.58065 19.25ZM11.3226 23.625C12.0466 23.625 12.629 23.0398 12.629 22.3125C12.629 21.5852 12.0466 21 11.3226 21H10.4516V23.625H11.3226ZM16.5484 19.25H18.2903C19.7329 19.25 20.9032 20.4258 20.9032 21.875V25.375C20.9032 26.8242 19.7329 28 18.2903 28H16.5484C16.0694 28 15.6774 27.6063 15.6774 27.125V20.125C15.6774 19.6437 16.0694 19.25 16.5484 19.25ZM18.2903 26.25C18.7694 26.25 19.1613 25.8563 19.1613 25.375V21.875C19.1613 21.3937 18.7694 21 18.2903 21H17.4194V26.25H18.2903ZM22.6452 20.125C22.6452 19.6437 23.0371 19.25 23.5161 19.25H26.129C26.6081 19.25 27 19.6437 27 20.125C27 20.6063 26.6081 21 26.129 21H24.3871V22.75H26.129C26.6081 22.75 27 23.1437 27 23.625C27 24.1063 26.6081 24.5 26.129 24.5H24.3871V27.125C24.3871 27.6063 23.9952 28 23.5161 28C23.0371 28 22.6452 27.6063 22.6452 27.125V20.125Z\" fill=\"black\"\/>\n<\/svg>                <\/div>\n                        <div class=\"acf-downloads__title\">Clique e fa\u00e7a o download dos modelos de relat\u00f3rio de monitoramento social:<\/div>\n        <\/div>\n                <div class=\"acf-downloads__downloads\">\n                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/app.brand24.com\/report\/generator\/?prid=dbf3e3e4-3572-4937-82cd-2a1f3fdfd318\" target=\"_blank\">\n                            <span>Exemplo de relat\u00f3rio de monitoramento social<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/rebrand.ly\/rb5agtq\" target=\"_blank\">\n                            <span>Relat\u00f3rio em PDF sobre escuta social<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                                                                <div class=\"acf-downloads__download\">\n                                            <a href=\"https:\/\/drive.google.com\/file\/d\/1ZUx83FvxcOikTvtB5SPRNXPs2kRsZSyK\/view\" target=\"_blank\">\n                            <span>Relat\u00f3rio de compara\u00e7\u00e3o de concorrentes de monitoramento social<\/span>\n                            <svg width=\"14\" height=\"17\" viewbox=\"0 0 14 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.16667 17C0.521354 17 0 16.4574 0 15.7857C0 15.1141 0.521354 14.5714 1.16667 14.5714H12.8333C13.4786 14.5714 14 15.1141 14 15.7857C14 16.4574 13.4786 17 12.8333 17H1.16667ZM7.82396 11.7862C7.36823 12.2605 6.62812 12.2605 6.1724 11.7862L1.50573 6.92902C1.05 6.45469 1.05 5.68438 1.50573 5.21004C1.96146 4.73571 2.70156 4.73571 3.15729 5.21004L5.83333 7.99531V1.21429C5.83333 0.542634 6.35469 0 7 0C7.64531 0 8.16667 0.542634 8.16667 1.21429V7.99531L10.8427 5.21004C11.2984 4.73571 12.0385 4.73571 12.4943 5.21004C12.95 5.68438 12.95 6.45469 12.4943 6.92902L7.8276 11.7862H7.82396Z\" fill=\"#00EF88\"\/>\n<\/svg>                        <\/a>\n                                        <\/div>\n                                    <\/div>\n    <\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para criar relat\u00f3rios de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id6steps\">Como criar um relat\u00f3rio de listening social em 6 etapas?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Escolha suas metas<\/h3>\n\n\n\n<p>A primeira etapa da organiza\u00e7\u00e3o de dados ca\u00f3ticos de listening social em um relat\u00f3rio bem organizado \u00e9 definir seu(s) objetivo(s) principal(is).<\/p>\n\n\n\n<p>Um objetivo claro funciona como definir um destino final no Google Maps - ele&nbsp;<strong>guia durante toda a viagem<\/strong>,&nbsp;<strong>mant\u00e9m voc\u00ea concentrado no que \u00e9 relevante<\/strong>e&nbsp;<strong>minimiza o risco de n\u00e3o se ater ao ponto principal<\/strong>.<\/p>\n\n\n\n<p>Caso contr\u00e1rio, ele se tornar\u00e1 uma cole\u00e7\u00e3o esmagadora de estat\u00edsticas e cita\u00e7\u00f5es aleat\u00f3rias que ningu\u00e9m entende ou com as quais ningu\u00e9m se importa - perda de tempo!<\/p>\n\n\n\n<p><strong>Os objetivos mais comuns do relat\u00f3rio de listening social s\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reputa\u00e7\u00e3o da marca<\/a>&nbsp;<strong>monitoramento<\/strong>&nbsp;- para monitorar como a marca \u00e9 percebida on-line<\/li>\n\n\n\n<li><strong>Avalia\u00e7\u00e3o do desempenho da campanha<\/strong>&nbsp;- para verificar se seus esfor\u00e7os de marketing mais recentes repercutiram bem no p\u00fablico e orientar suas campanhas futuras<\/li>\n\n\n\n<li><strong>Acompanhamento das tend\u00eancias do setor<\/strong>&nbsp;- para identificar t\u00f3picos emergentes e mudan\u00e7as nas prefer\u00eancias dos clientes<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-feedback-do-cliente\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lise de feedback do cliente\">An\u00e1lise de feedback do cliente<\/a>&nbsp;- para identificar problemas frequentes, solicita\u00e7\u00f5es e tend\u00eancias de sentimento do cliente. Al\u00e9m disso, <a href=\"https:\/\/brand24.com\/blog\/pt\/verdadeiro-ou-falso-o-listening-social-pode-ajuda-lo-a-encontrar-leads\/\" target=\"_blank\" rel=\"noopener\" title=\"Verdadeiro ou falso: A escuta social pode ajud\u00e1-lo a encontrar leads em 2025?\">o listening social pode ajud\u00e1-lo a encontrar leads<\/a>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-benchmarking-competitivo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/a><\/strong> - para comparar a visibilidade, o sentimento e o envolvimento da marca com outras marcas do seu setor<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/gerenciamento-de-crises-de-reputacao-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gerenciamento de crises<\/a>&nbsp;- para descobrir problemas em potencial com anteced\u00eancia e responder a sentimentos negativos antes que eles aumentem.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d72f6a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d72f6a4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"916\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1140x916.png\" alt=\"Objetivos do relat\u00f3rio de escuta social - monitoramento da reputa\u00e7\u00e3o da marca, avalia\u00e7\u00e3o do desempenho da campanha, rastreamento de tend\u00eancias do setor, an\u00e1lise de feedback do cliente, benchmarking da concorr\u00eancia e gerenciamento de crises - brand24\" class=\"wp-image-175042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1140x916.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-1536x1234.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-2048x1645.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-300x241.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915-198x159.png 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/Frame-1991421915.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-2\">02 Escolha as principais m\u00e9tricas&nbsp;<\/h3>\n\n\n\n<p><strong>A sele\u00e7\u00e3o das principais m\u00e9tricas de desempenho depende dos objetivos prim\u00e1rios escolhidos<\/strong> e \u00e9 uma segunda etapa l\u00f3gica para compilar um relat\u00f3rio eficaz de listening social.<\/p>\n\n\n\n<p>Se uma meta for seu destino final, <strong>As principais m\u00e9tricas s\u00e3o como sinais de tr\u00e2nsito<\/strong> mostrando se voc\u00ea est\u00e1 no caminho certo.&nbsp;<\/p>\n\n\n\n<p>Elas o ajudam a medir o progresso, identificar poss\u00edveis caminhos errados e garantir que sua an\u00e1lise permane\u00e7a alinhada com o objetivo do relat\u00f3rio.<\/p>\n\n\n\n<p><strong>Mas n\u00e3o se preocupe! Existem m\u00e9tricas universais que se encaixam em todos os relat\u00f3rios de listening social:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de sentimento<\/strong> - a propor\u00e7\u00e3o de mentions de marcas positivas, neutras e negativas<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>&nbsp;- o indicador que apresenta seu&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">reconhecimento da marca<\/a>&nbsp;e popularidade em um determinado momento<\/li>\n\n\n\n<li><strong>Volume e alcance dos mentions<\/strong> - informa o impacto e o envolvimento do seu conte\u00fado<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compartilhamento de voz<\/a>&nbsp;- apresenta seu&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilidade da marca<\/a>&nbsp;em rela\u00e7\u00e3o aos seus concorrentes\/setor<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/equivalencia-do-valor-do-anuncio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equival\u00eancia de valor publicit\u00e1rio (AVE)<\/a>&nbsp;- estima a quantidade de dinheiro que voc\u00ea gastaria em an\u00fancios pagos para obter os mesmos resultados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d72fa48&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d72fa48\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"648\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-1140x648.jpg\" alt=\"brand24 Guia An\u00e1lise de IA para gerar relat\u00f3rio de listening social\" class=\"wp-image-175031\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-1140x648.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-300x171.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics-248x141.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_analysis_metrics.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Um conjunto de m\u00e9tricas importantes em uma guia de an\u00e1lise Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\n\nLeia mais:\n<a href=\"hhttps:\/\/brand24.com\/blog\/social-listening-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Principais m\u00e9tricas de escuta social<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Apresente insights, n\u00e3o apenas dados<\/h3>\n\n\n\n<p><strong>Para causar um impacto real, seu relat\u00f3rio deve contar uma hist\u00f3ria, n\u00e3o apenas apresentar dados brutos<\/strong>.<\/p>\n\n\n\n<p><strong>Explicar<\/strong> os n\u00fameros - o que eles significam, por que s\u00e3o importantes e quais a\u00e7\u00f5es devem ser tomadas.\u00a0<\/p>\n\n\n\n<p><strong>Destaque<\/strong> padr\u00f5es-chave, mudan\u00e7as inesperadas e poss\u00edveis riscos ou oportunidades.&nbsp;<\/p>\n\n\n\n<p>Dessa forma, seu CEO, gerente ou parte interessada n\u00e3o precisar\u00e1 procurar o significado - voc\u00ea o fornecer\u00e1 diretamente, tornando o relat\u00f3rio \u00fatil, envolvente e f\u00e1cil de navegar.<\/p>\n\n\n\n<p><strong>Agora, deixe-me mostrar a voc\u00ea como transformar dados brutos em insights mais profundos com um exemplo r\u00e1pido.<\/strong><\/p>\n\n\n\n<p>Em 3 de junho de 2025, o setor de jogos ficou entusiasmado com uma demonstra\u00e7\u00e3o t\u00e9cnica empolgante de The Witcher 4 - um dos jogos mais esperados do mundo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d72fde4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d72fde4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"760\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-1140x760.jpg\" alt=\"demo de the witcher 4 YouTube\" class=\"wp-image-175030\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-1140x760.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4-239x159.jpg 239w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_the_witcher_4.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A demonstra\u00e7\u00e3o t\u00e9cnica do Wither \u00e9 simplesmente incr\u00edvel!<\/figcaption><\/figure>\n\n\n\n<p>O evento gerou mais de 15.000 mentions da marca, atingindo quase 170 milh\u00f5es de pessoas. 25% desses mentions foram puramente positivos, enquanto 6% expressaram apenas sentimentos negativos. O restante foi neutro.<\/p>\n\n\n\n<p>Esses s\u00e3o dados brutos. Como transform\u00e1-los em insights?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d7300d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d7300d5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-1140x489.jpg\" alt=\"detector de eventos ai no painel do brand24\" class=\"wp-image-175029\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-1140x489.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart-248x106.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_reach_chart.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico Mentions com um detector de eventos AI<\/figcaption><\/figure>\n\n\n\n<p>Para fazer isso rapidamente, voc\u00ea pode usar (por exemplo) o AI Insights do Brand24 que automatiza todo o processo. <\/p>\n\n\n\n<p><strong>Portanto, de acordo com esse recurso:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A demonstra\u00e7\u00e3o de The Witcher foi extremamente elogiada por seus gr\u00e1ficos incr\u00edveis e pelo potencial do mundo aberto<\/strong>. Foi o fator que mais contribuiu para o aumento do sentimento positivo (de 10% para 28%).<\/li>\n\n\n\n<li><strong>A preocupa\u00e7\u00e3o mais s\u00e9ria em rela\u00e7\u00e3o ao The Witcher 4 \u00e9 se o desenvolvedor do jogo<\/strong>&nbsp;(CD Projekt Red)&nbsp;<strong>pode cumprir a promessa&nbsp;<\/strong>da demonstra\u00e7\u00e3o t\u00e9cnica devido ao lan\u00e7amento problem\u00e1tico de seu jogo anterior (Cyberpunk 2077)<\/li>\n\n\n\n<li><strong>A comunidade de jogos tamb\u00e9m est\u00e1 um pouco preocupada com os requisitos de hardware<\/strong>especialmente em PCs, pois muitos temem que o jogo exija equipamentos de ponta que nem todos os jogadores podem pagar.<\/li>\n<\/ul>\n\n\n\n<p>Parece diferente, n\u00e3o \u00e9?<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Deixe que o Brand24 oriente todo o seu processo de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Comparar dados com rivais ou desempenho anterior<\/h3>\n\n\n\n<p>Os relat\u00f3rios de listening social precisam de pontos de refer\u00eancia. Isso significa que\u00a0<strong>voc\u00ea precisa ter um contexto para comparar seu desempenho com<\/strong>.<\/p>\n\n\n\n<p>Caso contr\u00e1rio, como voc\u00ea saberia se est\u00e1 indo na dire\u00e7\u00e3o certa ou n\u00e3o?&nbsp;<\/p>\n\n\n\n<p><strong>Basicamente, h\u00e1 duas maneiras de comparar o desempenho de sua marca:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Com seus rivais de mercado <\/strong>- ter uma refer\u00eancia de marcas concorrentes em seu setor ou nicho<\/li>\n\n\n\n<li><strong>Com seu desempenho anterior<\/strong>&nbsp;- para entender como a presen\u00e7a on-line, o sentimento e o envolvimento da sua marca evoluem ao longo do tempo, identificar padr\u00f5es ou detectar poss\u00edveis sinais de alerta com anteced\u00eancia.<\/li>\n<\/ul>\n\n\n\n<p>Tomemos como exemplo as marcas de carros esportivos de luxo: Ferrari, Lamborghini e Aston Martin.\u00a0<\/p>\n\n\n\n<p>D\u00ea uma olhada nesta r\u00e1pida compara\u00e7\u00e3o:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d73061d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d73061d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"645\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects.jpg\" alt=\"brand24 comparar projetos para criar um relat\u00f3rio de listening social\" class=\"wp-image-175027\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects.jpg 1081w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_projects-248x148.jpg 248w\" sizes=\"auto, (max-width: 1081px) 100vw, 1081px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obviamente, a Ferrari tem uma visibilidade muito maior do que a Lamborghini e a Aston Martin<\/figcaption><\/figure>\n\n\n\n<p>Se considerarmos a visibilidade, a reputa\u00e7\u00e3o e a estrat\u00e9gia geral de listening social, <strong>O vencedor \u00e9 \u00f3bvio - Ferrari<\/strong>.\u00a0<\/p>\n\n\n\n<p>No entanto, a situa\u00e7\u00e3o muda quando comparamos o atual <a href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-on-line\/\" target=\"_blank\" rel=\"noopener\" title=\"desempenho on-line\">desempenho on-line<\/a> com um per\u00edodo passado.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d7308dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d7308dc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1075\" height=\"643\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods.jpg\" alt=\"brand24 comparar per\u00edodos\" class=\"wp-image-175026\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods.jpg 1075w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-300x179.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_compare_periods-248x148.jpg 248w\" sizes=\"auto, (max-width: 1075px) 100vw, 1075px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Uma an\u00e1lise mais detalhada da Ferrari mostra que a marca tem um desempenho ligeiramente inferior<\/figcaption><\/figure>\n\n\n\n<p><strong>O que isso nos diz?<\/strong><\/p>\n\n\n\n<p>No geral, a Ferrari supera seus rivais de mercado na maioria das categorias de listening social. No entanto, seu desempenho diminuiu bastante em compara\u00e7\u00e3o com o per\u00edodo anterior.<\/p>\n\n\n\n<p>Uma conclus\u00e3o?<\/p>\n\n\n\n<p><strong>A Ferrari continua sendo a l\u00edder, mas a queda no desempenho pode indicar a necessidade de novos esfor\u00e7os de m\u00eddia social ou de gerenciamento da reputa\u00e7\u00e3o para manter sua posi\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p>Esse exemplo mostra por que a compara\u00e7\u00e3o de dados deve ser outra coisa a ser inclu\u00edda em um relat\u00f3rio de listening social.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para criar relat\u00f3rios de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Incluir planos e recomenda\u00e7\u00f5es<\/h3>\n\n\n\n<p><strong>A inclus\u00e3o de planos e recomenda\u00e7\u00f5es em seu relat\u00f3rio de listening social o transforma em uma verdadeira ferramenta de tomada de decis\u00f5es<\/strong>.<\/p>\n\n\n\n<p>Eles ligam os pontos entre o que aconteceu e o que deveria acontecer. Cada insight que voc\u00ea apresentar deve levar a pelo menos uma a\u00e7\u00e3o clara, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Se o sentimento negativo aumentar<\/strong>\u00a0- sugerir a abordagem das preocupa\u00e7\u00f5es dos clientes por meio de uma melhor comunica\u00e7\u00e3o ou de atualiza\u00e7\u00f5es de produtos<\/li>\n\n\n\n<li><strong>Se o engajamento cair<\/strong>\u00a0- recomendam a atualiza\u00e7\u00e3o de sua estrat\u00e9gia de conte\u00fado ou a explora\u00e7\u00e3o de novas plataformas.<\/li>\n\n\n\n<li><strong>Se a visibilidade do concorrente aumentar<\/strong>\u00a0- proponha analisar suas atividades recentes para se inspirar em campanhas futuras.<\/li>\n<\/ul>\n\n\n\n<p>Aqui, mais uma vez, eu o incentivo a usar o poder do Brand24 AI Insights.<\/p>\n\n\n\n<p>Al\u00e9m de insights e tend\u00eancias valiosos, o recurso compartilha recomenda\u00e7\u00f5es personalizadas para sua estrat\u00e9gia de marketing com base nos mentions de sua marca.<\/p>\n\n\n\n<p><strong>Por exemplo, no caso da Ferrari, o AI Insights recomenda:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar <strong>conte\u00fado mais envolvente <\/strong>para os modelos Ferrari 296 Speciale e 12 Cilindri Spider<\/li>\n\n\n\n<li><strong>Abordar as preocupa\u00e7\u00f5es sobre o desempenho da Ferrari na F\u00f3rmula 1<\/strong> e criar mais conte\u00fado sobre aspectos t\u00e9cnicos (j\u00e1 que ele \u00e9 muito bem recebido)<\/li>\n\n\n\n<li><strong>Aumente o engajamento em eventos automotivos<\/strong> como o Hillsborough Concours<\/li>\n<\/ul>\n\n\n\n<p>E isso \u00e9 concreto!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d730e51&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d730e51\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"916\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-1140x916.jpg\" alt=\"Recomenda\u00e7\u00f5es de insights do brand24 ai\" class=\"wp-image-175025\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-1140x916.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_ai_insights_recommendations.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 O AI Insights fornece recomenda\u00e7\u00f5es personalizadas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Lembre-se das visualiza\u00e7\u00f5es de dados<\/h3>\n\n\n\n<p><strong>As visualiza\u00e7\u00f5es de dados transformam n\u00fameros complexos em gr\u00e1ficos claros e compreens\u00edveis<\/strong> que ajudam seu p\u00fablico a captar insights em um piscar de olhos.&nbsp;<\/p>\n\n\n\n<p>Quadros, gr\u00e1ficos e tabelas bem elaborados <strong>guiar a aten\u00e7\u00e3o do leitor<\/strong> para as conclus\u00f5es mais importantes sem sobrecarreg\u00e1-los com dados brutos.<\/p>\n\n\n\n<p><strong>Por exemplo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uso&nbsp;<strong>gr\u00e1ficos de pizza<\/strong>&nbsp;para mostrar a distribui\u00e7\u00e3o de sentimentos.<\/li>\n\n\n\n<li>Aplicar&nbsp;<strong>gr\u00e1ficos de linha<\/strong>&nbsp;para apresentar tend\u00eancias ao longo do tempo (volume, alcance e engajamento de mentions).<\/li>\n\n\n\n<li>Implementar&nbsp;<strong>gr\u00e1ficos de barras<\/strong>&nbsp;para comparar o desempenho da marca ou o compartilhamento de voz.<\/li>\n\n\n\n<li>Criar&nbsp;<strong>nuvens de palavras<\/strong>&nbsp;para visualizar as palavras-chave usadas com mais frequ\u00eancia ou <a href=\"https:\/\/brand24.com\/blog\/pt\/monitorar-o-desempenho-da-hashtag\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de hashtag\">an\u00e1lise de hashtag<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6d5d73119b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6d5d73119b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"834\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts.jpg\" alt=\"brand24 visuais para relat\u00f3rio de listening social\" class=\"wp-image-175024\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts.jpg 1079w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-300x232.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/social_listening_report_brand24_charts-206x159.jpg 206w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alguns recursos visuais interessantes que voc\u00ea pode copiar e colar em seus relat\u00f3rios de listening social<\/figcaption><\/figure>\n\n\n\n<p>As visualiza\u00e7\u00f5es corretas tornam seu relat\u00f3rio n\u00e3o apenas mais profissional, mas tamb\u00e9m <strong>muito mais convincente<\/strong>. Especialmente para tomadores de decis\u00e3o atarefados que precisam entender os principais insights rapidamente.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta para criar relat\u00f3rios de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Os relat\u00f3rios de listening social ajudam a organizar as ca\u00f3ticas conversas on-line em poderosas ferramentas de neg\u00f3cios. Eles combinam n\u00fameros com significado real, para que voc\u00ea saiba o que est\u00e1 acontecendo com sua marca.&nbsp;<\/p>\n\n\n\n<p>Todo o processo \u00e9 simples e l\u00f3gico.&nbsp;<\/p>\n\n\n\n<p>Primeiro, voc\u00ea precisa <strong>definir uma meta clara <\/strong>que o manter\u00e1 concentrado e evitar\u00e1 que voc\u00ea perca tempo com dados aleat\u00f3rios.&nbsp;<\/p>\n\n\n\n<p>Pr\u00f3ximo, <strong>escolha as m\u00e9tricas corretas<\/strong>. Eles mostrar\u00e3o se voc\u00ea est\u00e1 no caminho certo e o que precisa de aten\u00e7\u00e3o. <\/p>\n\n\n\n<p>Lembre-se, por\u00e9m, de <strong>comparar seus dados com os da concorr\u00eancia ou com resultados anteriores<\/strong>que lhe d\u00e1 um contexto valioso.&nbsp;<\/p>\n\n\n\n<p>Tudo isso para <strong>descobrir percep\u00e7\u00f5es<\/strong>transformando dados brutos em hist\u00f3rias que podem ser usadas por sua equipe, CEO ou partes interessadas.<\/p>\n\n\n\n<p>Al\u00e9m disso, lembre-se de<strong> incluir recomenda\u00e7\u00f5es claras<\/strong>. Eles podem transformar seu relat\u00f3rio de uma simples descri\u00e7\u00e3o em um documento que causa um impacto real.&nbsp;<\/p>\n\n\n\n<p>No final, lembre-se de que <strong>Ferramentas com tecnologia de IA, como o Brand24, tornam todo o processo muito mais f\u00e1cil <\/strong>coletando dados, analisando-os e gerando relat\u00f3rios prontos.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tenha sempre em mente para quem voc\u00ea apresentar\u00e1 seu relat\u00f3rio<\/strong> ao decidir sobre seu conte\u00fado e complexidade. <\/li>\n\n\n\n<li>A <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos,\">an\u00e1lise de sentimentos,<\/a> Presence Score, volume de mentions, share of voice e Advertising Value Equivalency s\u00e3o<strong> m\u00e9tricas universais que voc\u00ea pode aplicar a qualquer tipo de relat\u00f3rio de listening social<\/strong>.<\/li>\n\n\n\n<li><strong>Uma imagem vale mais que mil palavras<\/strong>. Portanto, em vez de ser muito prolixo, use recursos visuais.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Ferramentas de escuta social\">Ferramentas de escuta social<\/a> como o Brand24 pode lhe poupar muito tempo<\/strong> devido a seus relat\u00f3rios autom\u00e1ticos, insights e recomenda\u00e7\u00f5es baseados em IA, al\u00e9m de recursos de compara\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Bons relat\u00f3rios levam a melhores decis\u00f5es<\/strong>N\u00e3o se trata apenas de gr\u00e1ficos melhores e reuni\u00f5es mais curtas. Isso \u00e9 essencial tanto para B2C quanto para <a href=\"https:\/\/brand24.com\/blog\/pt\/listening-social-b2b\/\" target=\"_blank\" rel=\"noopener\" title=\"Escuta social B2B\">Escuta social B2B<\/a> esfor\u00e7os!<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=377\" title=\"Inicie um teste gratuito de 14 dias do Brand24\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e crie um incr\u00edvel relat\u00f3rio de monitoramento social em minutos!<\/p>","protected":false},"excerpt":{"rendered":"<p>Transforme seu relat\u00f3rio de listening social de uma simples descri\u00e7\u00e3o em uma poderosa ferramenta de tomada de decis\u00f5es. Apenas 6 etapas f\u00e1ceis!<\/p>","protected":false},"author":83,"featured_media":175040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-175019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=175019"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175019\/revisions"}],"predecessor-version":[{"id":181920,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175019\/revisions\/181920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/175040"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=175019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=175019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=175019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}