{"id":175317,"date":"2025-06-30T15:31:48","date_gmt":"2025-06-30T13:31:48","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175317"},"modified":"2025-12-16T18:35:12","modified_gmt":"2025-12-16T17:35:12","slug":"analise-de-tiktok","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/tiktok-analytics\/","title":{"rendered":"Como visualizar as an\u00e1lises do TikTok? Guia completo para 2026"},"content":{"rendered":"<p>\u00c9 dif\u00edcil n\u00e3o notar a presen\u00e7a do Duolingo no TikTok, com 2.993 mentions, 206 milh\u00f5es de alcance e sentimento positivo crescente nos \u00faltimos 30 dias. A marca se mant\u00e9m relevante nas m\u00eddias sociais, acompanhando o que \u00e9 mais importante para seu p\u00fablico e aderindo \u00e0s tend\u00eancias virais. Voc\u00ea deseja obter resultados semelhantes? Neste guia, voc\u00ea aprender\u00e1 como ver as an\u00e1lises no TikTok, quais m\u00e9tricas observar e como us\u00e1-las para fazer sua marca crescer no TikTok, passo a passo!<\/p>\n\n\n\n<p>Vamos come\u00e7ar!<\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#eeffee\"><strong>Resumo r\u00e1pido:<\/strong><br><br>- A an\u00e1lise do TikTok \u00e9 o processo de coletar, interpretar e usar dados de suas atividades no TikTok para entender melhor como seu conte\u00fado interage com seu p\u00fablico.<br><br>- Se estiver desenvolvendo o reconhecimento da marca ou buscando aumentar sua presen\u00e7a nessa plataforma, a an\u00e1lise \u00e9 uma ferramenta fundamental para apoiar uma estrat\u00e9gia bem-sucedida.<br><br>- O TikTok oferece algumas an\u00e1lises b\u00e1sicas dentro do aplicativo, mas para uma an\u00e1lise mais detalhada, use uma ferramenta avan\u00e7ada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\"><strong>An\u00e1lise do TikTok: guia completo para 202<\/strong>6<\/h2>\n\n\n\n<p>A an\u00e1lise do TikTok \u00e9 uma <a href=\"https:\/\/brand24.com\/blog\/pt\/guia-para-analise-de-midia-social\/\">an\u00e1lise de m\u00eddia social<\/a> mostrando seus v\u00eddeos e o desempenho do perfil. Ele coleta v\u00e1rios dados e os apresenta em um formato f\u00e1cil de digerir.<\/p>\n\n\n\n<p>Ele ajuda voc\u00ea a criar um conte\u00fado melhor, atrair mais espectadores e desenvolver sua marca.<\/p>\n\n\n\n<p>\u00c9 como um mapa que mostra onde voc\u00ea deve ir para alcan\u00e7ar o sucesso no TikTok.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Verifique suas an\u00e1lises do TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>A an\u00e1lise do TikTok responder\u00e1 a perguntas cruciais sobre seu desempenho. <\/p>\n\n\n\n<p>Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantas pessoas assistiram a seus v\u00eddeos?<\/li>\n\n\n\n<li>Quantas pessoas gostaram, comentaram ou compartilharam?<\/li>\n\n\n\n<li>Quem participa de seus v\u00eddeos ao vivo?<\/li>\n\n\n\n<li>Quando \u00e9 mais prov\u00e1vel que as pessoas assistam ao seu conte\u00fado?<\/li>\n\n\n\n<li>Quem s\u00e3o seus espectadores? De que pa\u00eds? Qual \u00e9 a idade deles?<\/li>\n\n\n\n<li>Quais s\u00e3o os v\u00eddeos mais populares?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-access-tiktok-analytics\"><strong>Como acessar as an\u00e1lises do TikTok?<\/strong><\/h3>\n\n\n\n<p>Na verdade, \u00e9 muito f\u00e1cil. Dependendo dos insights que voc\u00ea procura, voc\u00ea precisar\u00e1 de uma ferramenta mais avan\u00e7ada, como o <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\">ferramenta de escuta social<\/a> ou apenas an\u00e1lises b\u00e1sicas no aplicativo.<\/p>\n\n\n\n<p>As an\u00e1lises do TikTok dentro do aplicativo se concentram em seu pr\u00f3prio conte\u00fado e em seus pr\u00f3prios seguidores.&nbsp;<\/p>\n\n\n\n<p>Eles n\u00e3o incluir\u00e3o outros usu\u00e1rios do TikTok mentioning voc\u00ea ou a an\u00e1lise de como esse conte\u00fado se espalha on-line em outras plataformas de m\u00eddia social.<\/p>\n\n\n\n<p>Al\u00e9m disso, infelizmente n\u00e3o cobrir\u00e1 nenhum<a href=\"https:\/\/brand24.com\/pt\/hashtag-analytics\/\"> an\u00e1lise de hashtag<\/a>. Para isso, voc\u00ea tamb\u00e9m precisa de uma ferramenta externa.<\/p>\n\n\n\n<p id=\"how-to-find-tiktok-analytics-within-the-tool\"><strong>Como encontrar as an\u00e1lises do TikTok na ferramenta?<\/strong><\/p>\n\n\n\n<p><strong>Etapa 1:<\/strong> Mude para uma conta comercial do TikTok se quiser realizar campanhas pagas e analis\u00e1-las (mas n\u00e3o \u00e9 necess\u00e1rio acessar an\u00e1lises n\u00e3o pagas).<\/p>\n\n\n\n<p><strong>Etapa 2:<\/strong> Depois de obter sua conta comercial, clique no menu no canto superior direito e acesse \"Business Suite\" ou, se voc\u00ea n\u00e3o tiver trocado, \"TikTok Studio\" e depois &gt; \"Analytics\"<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc3fd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc3fd3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png\" alt=\"An\u00e1lises do TikTok: Como encontr\u00e1-las?\" class=\"wp-image-175319\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one.png 323w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-300x464.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-one-103x159.png 103w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lises do TikTok: Como encontr\u00e1-las?<\/figcaption><\/figure>\n\n\n\n<p><strong>Etapa 3: <\/strong>Voc\u00ea est\u00e1 pronto para come\u00e7ar. Navegar<strong> <\/strong>as an\u00e1lises e obtenha insights do TikTok!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc42e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc42e5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png\" alt=\"An\u00e1lise do TikTok: TikTok Studio ou Business Suite.\" class=\"wp-image-175320\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two.png 690w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-300x217.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-how-to-find-tiktok-analytics-step-two-219x159.png 219w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do TikTok: TikTok Studio ou Business Suite.<\/figcaption><\/figure>\n\n\n\n<p>H\u00e1 muitas coisas a serem analisadas, portanto, deixe-me gui\u00e1-lo brevemente pelas principais <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-do-tiktok\/\">M\u00e9tricas do TikTok<\/a> voc\u00ea pode analisar l\u00e1.<\/p>\n\n\n\n<p id=\"what-tiktok-metrics-does-the-analytics-tab-cover\"><strong>Quais m\u00e9tricas do TikTok a guia de an\u00e1lise abrange?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tempo m\u00e9dio do rel\u00f3gio<\/li>\n\n\n\n<li>Visualiza\u00e7\u00f5es de v\u00eddeo<\/li>\n\n\n\n<li>Impress\u00f5es - curtidas, coment\u00e1rios, compartilhamentos<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre seguidores - Quantos seguidores voc\u00ea tem atualmente? Quantos novos seguidores? Como o crescimento do n\u00famero de seguidores muda?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc45f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc45f3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png\" alt=\"An\u00e1lise do TikTok: Contagem de seguidores do perfil do TikTok.\" class=\"wp-image-175321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics.png 377w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-300x398.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-followers-analytics-120x159.png 120w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do TikTok: Contagem de seguidores do perfil do TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados demogr\u00e1ficos dos seguidores - g\u00eanero, idade, local e hor\u00e1rios mais ativos<\/li>\n\n\n\n<li>Dados demogr\u00e1ficos dos espectadores de v\u00eddeo - g\u00eanero, idade, local e hor\u00e1rios mais ativos<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc4897&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc4897\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png\" alt=\"An\u00e1lise do TikTok: Adapte sua estrat\u00e9gia de conte\u00fado com base nos dados demogr\u00e1ficos dos espectadores.\" class=\"wp-image-175323\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location.png 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-300x304.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-analytics-gender-age-location-157x159.png 157w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lise do TikTok: Adapte sua estrat\u00e9gia de conte\u00fado com base nos dados demogr\u00e1ficos dos espectadores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitas e cliques no perfil do TikTok<\/li>\n\n\n\n<li>An\u00e1lise de v\u00eddeos de tend\u00eancias<\/li>\n\n\n\n<li>Fonte de tr\u00e1fego - Para sua p\u00e1gina, som, pesquisa, seguidores<\/li>\n\n\n\n<li>Vis\u00e3o geral das consultas de pesquisa<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, \u00e9 poss\u00edvel filtrar esses insights por per\u00edodo de tempo e obter a an\u00e1lise de uma postagem espec\u00edfica.<\/p>\n\n\n\n<p>E obtenha insights sobre o que os usu\u00e1rios do TikTok que assistiram aos seus v\u00eddeos tamb\u00e9m gostaram:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc4b58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc4b58\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png\" alt=\"Ferramentas para criadores: Obtenha ideias para futuras publica\u00e7\u00f5es em m\u00eddias sociais com base na an\u00e1lise do que seus espectadores tamb\u00e9m assistiram. \" class=\"wp-image-175324\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo.png 372w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-300x403.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-posts-your-viewers-also-viewed-inspo-118x159.png 118w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ferramentas para criadores: Obtenha ideias para futuras publica\u00e7\u00f5es em m\u00eddias sociais com base na an\u00e1lise do que seus espectadores tamb\u00e9m assistiram.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see-video-analytics-on-tiktok\"><strong>Como ver a an\u00e1lise de v\u00eddeo no TikTok?<\/strong><\/h3>\n\n\n\n<p>Um \u00f3timo recurso que vale a pena experimentar \u00e9 a an\u00e1lise do desempenho de um v\u00eddeo espec\u00edfico.<\/p>\n\n\n\n<p>Isso pode ajud\u00e1-lo a tirar conclus\u00f5es valiosas sobre o motivo pelo qual o v\u00eddeo se tornou viral ou n\u00e3o teve o desempenho planejado.<\/p>\n\n\n\n<p><strong>Como acess\u00e1-lo?<\/strong><\/p>\n\n\n\n<p><strong>Etapa 1: <\/strong>V\u00e1 para o TikTok Studio &gt; An\u00e1lise do TikTok e mude para a guia \"Content\" (Conte\u00fado)<\/p>\n\n\n\n<p><strong>Etapa 2: <\/strong>Clique na postagem que voc\u00ea deseja analisar.<\/p>\n\n\n\n<p><strong>Etapa 3:<\/strong> Analise os dados anal\u00edticos detalhados sobre sua postagem!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc4e24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc4e24\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png\" alt=\"Verifique a taxa de engajamento de sua publica\u00e7\u00e3o no TikTok.\" class=\"wp-image-175325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview.png 257w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-6x12.png 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analysis-overview-82x159.png 82w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique a taxa de engajamento de sua publica\u00e7\u00e3o no TikTok.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore seu desempenho no TikTok em tempo real!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>Voc\u00ea pode encontrar insights detalhados sobre:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visualiza\u00e7\u00f5es do v\u00eddeo e quem o assistiu<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc5278&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc5278\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png\" alt=\"Verifique os dados demogr\u00e1ficos dos espectadores de seu v\u00eddeo espec\u00edfico do TikTok.\" class=\"wp-image-175326\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics.png 368w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-300x408.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-demographics-117x159.png 117w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique os dados demogr\u00e1ficos dos espectadores de seu v\u00eddeo espec\u00edfico do TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quando a maioria das pessoas gostou<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc552d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc552d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"386\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png\" alt=\"Verifique quando as pessoas curtiram suas principais publica\u00e7\u00f5es.\" class=\"wp-image-175327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes.png 386w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-300x389.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-likes-123x159.png 123w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique quando as pessoas curtiram suas principais publica\u00e7\u00f5es.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A taxa de reten\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc57cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc57cc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png\" alt=\"Analise a taxa de reten\u00e7\u00e3o para obter o crescimento mais r\u00e1pido.\" class=\"wp-image-175328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate.png 313w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-300x479.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-video-analytics-retention-rate-100x159.png 100w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analise a taxa de reten\u00e7\u00e3o para obter o crescimento mais r\u00e1pido.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual foi o tempo total do rel\u00f3gio<\/li>\n\n\n\n<li>Quais foram as palavras mais populares nos coment\u00e1rios?<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc5a5e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc5a5e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png\" alt=\"Analisar a atividade dos seguidores: Principais palavras usadas nos coment\u00e1rios.\" class=\"wp-image-175329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments.png 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-top-words-used-in-comments-199x159.png 199w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Analisar a atividade dos seguidores: Principais palavras usadas nos coment\u00e1rios.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"where-to-find-tiktok-audience-analytics\"><strong>Onde encontrar a an\u00e1lise de p\u00fablico do TikTok?<\/strong><\/h3>\n\n\n\n<p>A an\u00e1lise do TikTok divide os dados de seu p\u00fablico em duas categorias: <strong>espectadores <\/strong>e<strong> seguidores<\/strong>.<\/p>\n\n\n\n<p>Isso pode trazer insights valiosos sobre se as pessoas que seguem s\u00e3o diferentes daquelas que apenas assistem ao seu conte\u00fado. Esses insights podem ajud\u00e1-lo a personalizar melhor seu p\u00fablico-alvo e a entender verdadeiramente suas necessidades.<\/p>\n\n\n\n<p>Como encontrar an\u00e1lises do TikTok relacionadas a espectadores e seguidores?<\/p>\n\n\n\n<p><strong>Etapa 1: <\/strong>Novamente, acesse o menu no canto superior direito de sua conta do TikTok &gt; \"TikTok Studio\" &gt; \"Analytics\"<\/p>\n\n\n\n<p><strong>Etapa 2:<\/strong> Mude para o <strong>Telespectadores<\/strong> ou <strong>Seguidores<\/strong> dependendo do grupo que voc\u00ea deseja analisar<\/p>\n\n\n\n<p><strong>Etapa 3:<\/strong> Analise os dados!<\/p>\n\n\n\n<p>Voc\u00ea tem acesso a algumas m\u00e9tricas diferentes para as visualiza\u00e7\u00f5es de seus v\u00eddeos e outras para os seguidores do perfil do TikTok.<\/p>\n\n\n\n<p>De que tipo?<\/p>\n\n\n\n<p><strong>A guia TikTok Viewers inclui:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contagem de espectadores ao longo do tempo<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc5dae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc5dae\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png\" alt=\"Verifique sua contagem de espectadores principais.\" class=\"wp-image-175330\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics.png 416w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-300x361.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-viewers-key-metrics-132x159.png 132w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique sua contagem de espectadores principais.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados demogr\u00e1ficos dos espectadores<\/li>\n\n\n\n<li>Criadores que seus espectadores tamb\u00e9m assistiram<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc6030&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc6030\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png\" alt=\"Obtenha ideias para sua conta do TikTok com base no que os outros criadores assistem.\" class=\"wp-image-175331\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-300x130.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-other-profiles-analysis-248x107.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Obtenha ideias para sua conta do TikTok com base no que os outros criadores assistem.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publica\u00e7\u00f5es que seus espectadores tamb\u00e9m assistiram<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc62ac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc62ac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png\" alt=\"Verifique as postagens que seus espectadores tamb\u00e9m visualizaram.\" class=\"wp-image-175332\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-post-your-viewers-also-watched-95x159.png 95w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique as postagens que seus espectadores tamb\u00e9m visualizaram.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hor\u00e1rios mais ativos de seus espectadores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc654a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc654a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png\" alt=\"Saiba quando postar no TikTok.\" class=\"wp-image-175333\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times.png 518w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-300x290.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-when-to-post-based-on-active-times-165x159.png 165w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Saiba quando postar no TikTok.<\/figcaption><\/figure>\n\n\n\n<p><strong>A guia Seguidores do TikTok inclui:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guia Vis\u00e3o geral, incluindo o crescimento de seguidores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc67e4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc67e4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png\" alt=\"Acompanhe a atividade dos seguidores.\" class=\"wp-image-175334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview.png 492w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-300x305.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-key-metrics-overview-156x159.png 156w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Acompanhe a atividade dos seguidores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dados demogr\u00e1ficos dos seguidores (idade, local, g\u00eanero)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc6a76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc6a76\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png\" alt=\"Verifique quem s\u00e3o seus seguidores.\" class=\"wp-image-175335\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1.png 522w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-300x287.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-follwers-demographics-1-166x159.png 166w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Verifique quem s\u00e3o seus seguidores.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hor\u00e1rios mais ativos de seus seguidores<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc6d06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc6d06\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png\" alt=\"Saiba quando seus seguidores est\u00e3o mais ativos no TikTok.\" class=\"wp-image-175336\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times.png 527w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-300x285.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-most-active-times-168x159.png 168w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Saiba quando seus seguidores est\u00e3o mais ativos no TikTok.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-tiktok-have-advanced-analytics\"><strong>O TikTok tem an\u00e1lises avan\u00e7adas?<\/strong><\/h2>\n\n\n\n<p>Embora o TikTok ofere\u00e7a uma gama razoavelmente decente de an\u00e1lises no aplicativo \u00fateis para propriet\u00e1rios de pequenas empresas, a cobertura:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>visualiza\u00e7\u00f5es de v\u00eddeo<\/li>\n\n\n\n<li>m\u00e9tricas de engajamento<\/li>\n\n\n\n<li>dados demogr\u00e1ficos do p\u00fablico<\/li>\n\n\n\n<li>e tend\u00eancias de seguidores<\/li>\n<\/ul>\n\n\n\n<p>Mas... <strong>Isso \u00e9 suficiente para uma marca em crescimento ou para uma equipe de marketing de n\u00edvel empresarial?<\/strong><\/p>\n\n\n\n<p><strong>Na verdade, n\u00e3o.<\/strong><\/p>\n\n\n\n<p>Ele ainda \u00e9 insuficiente quando se trata de atender \u00e0s necessidades de grandes marcas ou de profissionais de marketing orientados por dados.<\/p>\n\n\n\n<p>As an\u00e1lises nativas n\u00e3o s\u00e3o exibidas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como sua marca se compara \u00e0 dos concorrentes<\/li>\n\n\n\n<li>Como seu p\u00fablico se sente em rela\u00e7\u00e3o ao seu conte\u00fado<\/li>\n\n\n\n<li>Quando sua marca \u00e9 mentioned fora de suas pr\u00f3prias postagens.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compare com os concorrentes!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" style=\"border-radius:6px;background-color:#778ced\">Inicie o teste!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Al\u00e9m disso, o TikTok n\u00e3o informa a voc\u00ea o <a href=\"https:\/\/brand24.com\/blog\/pt\/melhor-horario-para-postar-no-tiktok\/\">melhor hor\u00e1rio para postar<\/a> com base em tend\u00eancias mais amplas. Ele mostra apenas a atividade de seus seguidores e espectadores.<\/p>\n\n\n\n<p>\u00c9 a\u00ed que ferramentas como o Brand24 entram em cena, com recursos como <strong>Horas quentes<\/strong>que o ajudam a identificar os melhores hor\u00e1rios de publica\u00e7\u00e3o com base na atividade de todos os usu\u00e1rios.<\/p>\n\n\n\n<p>\u00c9 claro que isso ainda \u00e9 uma estimativa, mas inclui mais dados e tamb\u00e9m pessoas interessadas no conte\u00fado espec\u00edfico, mas que n\u00e3o necessariamente seguem ou assistem voc\u00ea.<\/p>\n\n\n\n<p>Aqui est\u00e1 a an\u00e1lise do melhor momento para postar sobre o Met Gala:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc72b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc72b9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"335\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png\" alt=\"Quando postar no TikTok? Verifique usando a guia Hot Hours do Brand24.\" class=\"wp-image-175337\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-best-time-to-post-hot-hours-y-brand24-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Guia Hot Hours por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Curioso para saber mais dicas \u00fateis sobre o TikTok? <a href=\"https:\/\/brand24.com\/blog\/pt\/dicas-de-tiktok\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Confira estas 17 dicas revolucion\u00e1rias do TikTok.<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Saiba quando postar no TikTok!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Ent\u00e3o, se voc\u00ea me perguntar: As an\u00e1lises internas do TikTok s\u00e3o suficientes?<\/p>\n\n\n\n<p>Eu diria que sim, <strong>Se voc\u00ea quer mesmo expandir sua marca no TikTok, precisar\u00e1 de<\/strong> <strong>an\u00e1lises mais avan\u00e7adas.<\/strong><\/p>\n\n\n\n<p>As ferramentas avan\u00e7adas preenchem as lacunas deixadas pelo painel nativo do TikTok, oferecendo informa\u00e7\u00f5es valiosas, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" title=\"\">An\u00e1lise de sentimento<\/a><\/strong> - Entenda se os mentions de sua marca s\u00e3o positivos, negativos ou neutros.<\/li>\n\n\n\n<li><strong>Compartilhamento de voz<\/strong> - Me\u00e7a o espa\u00e7o que sua marca ocupa nas conversas em compara\u00e7\u00e3o com os concorrentes.<\/li>\n\n\n\n<li><strong>Compara\u00e7\u00f5es de concorrentes<\/strong> - Veja como seu desempenho se compara ao de outras pessoas em seu nicho.<\/li>\n\n\n\n<li><strong>Detec\u00e7\u00e3o de eventos<\/strong> - Identifique picos repentinos na discuss\u00e3o sobre sua marca e entenda o que est\u00e1 por tr\u00e1s deles para aproveitar as tend\u00eancias emergentes com facilidade.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-tiktok-analytics-to-boost-your-profile\"><strong>Como usar a an\u00e1lise do TikTok para impulsionar seu perfil?&nbsp;<\/strong><\/h2>\n\n\n\n<p>As an\u00e1lises do TikTok n\u00e3o s\u00e3o apenas n\u00fameros... s\u00e3o insights que ajudam voc\u00ea a crescer de forma mais r\u00e1pida e inteligente.<\/p>\n\n\n\n<p>Aqui est\u00e3o cinco maneiras simples de us\u00e1-los a seu favor:<\/p>\n\n\n\n<p><strong>1. Postar no momento certo<\/strong><\/p>\n\n\n\n<p>Use os dados de atividade dos espectadores do TikTok para descobrir quando seu p\u00fablico est\u00e1 mais ativo e publique durante esses hor\u00e1rios de pico. Isso pode fazer uma grande diferen\u00e7a no alcance e no engajamento.<\/p>\n\n\n\n<p><strong>2. Siga as tend\u00eancias<\/strong><\/p>\n\n\n\n<p>Verifique quais v\u00eddeos, hashtags ou sons est\u00e3o tendo o melhor desempenho e crie sua pr\u00f3pria vers\u00e3o deles enquanto ainda est\u00e3o em alta. Manter-se atualizado \u00e9 fundamental para <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-do-tiktok\/\">visibilidade no TikTok<\/a>. Se voc\u00ea tiver dificuldade para definir o que \u00e9 tend\u00eancia no momento em seu nicho, sempre poder\u00e1 perguntar ao AI Brand Assistant. \u00c9 isso que eu fa\u00e7o!<\/p>\n\n\n\n<p>Ele realiza uma an\u00e1lise detalhada com ideias prontas para uso:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d71f9cc7834&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d71f9cc7834\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png\" alt=\"Aumente a taxa de engajamento participando de tend\u00eancias virais: Pe\u00e7a uma an\u00e1lise ao AI Brand Assistant.\" class=\"wp-image-175338\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis.png 485w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-300x309.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/06\/tiktok-analytics-ai-brand-assistant-trends-analysis-154x159.png 154w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aumente a taxa de engajamento participando de tend\u00eancias virais: Pe\u00e7a uma an\u00e1lise ao AI Brand Assistant.<\/figcaption><\/figure>\n\n\n\n<p><strong>3. Aprender com o que funcionou<\/strong><\/p>\n\n\n\n<p>Analise suas postagens com melhor desempenho. Foi o gancho, o formato ou o t\u00f3pico que repercutiu? Use esse insight para moldar o conte\u00fado futuro.<\/p>\n\n\n\n<p><strong>4. Entenda seu p\u00fablico<\/strong><\/p>\n\n\n\n<p>Mergulhe nos dados demogr\u00e1ficos - idade, g\u00eanero, local. Saber quem s\u00e3o seus espectadores ajuda voc\u00ea a falar a l\u00edngua deles e a criar conex\u00f5es mais fortes.<\/p>\n\n\n\n<p><strong>5. Verificar as taxas de conclus\u00e3o de v\u00eddeo<\/strong><\/p>\n\n\n\n<p>Se as pessoas estiverem desistindo mais cedo, talvez voc\u00ea precise de um gancho mais forte ou de um ritmo mais r\u00e1pido. Use o tempo de exibi\u00e7\u00e3o e a reten\u00e7\u00e3o para aprimorar sua narrativa.<\/p>\n\n\n\n<p>Precisa de mais dicas?<a href=\"https:\/\/brand24.com\/blog\/pt\/mais-opinioes-sobre-o-tiktok\/\"> Saiba como obter mais visualiza\u00e7\u00f5es no TikTok aqui<\/a>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conhe\u00e7a seu p\u00fablico!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>As an\u00e1lises integradas do TikTok s\u00e3o um \u00f3timo ponto de partida para acompanhar seu desempenho.<\/p>\n\n\n\n<p>Eles ajudam voc\u00ea a entender o alcance do seu conte\u00fado, como seu p\u00fablico se envolve e quando publicar.<\/p>\n\n\n\n<p>Para muitos criadores e pequenas empresas, isso \u00e9 mais do que suficiente.<\/p>\n\n\n\n<p>No entanto, se voc\u00ea estiver gerenciando uma marca em crescimento ou executando campanhas maiores, poder\u00e1 achar os insights nativos um pouco limitados.<\/p>\n\n\n\n<p>Eles n\u00e3o oferecem muita visibilidade al\u00e9m do seu perfil, como an\u00e1lise da concorr\u00eancia, acompanhamento de tend\u00eancias ou como sua marca \u00e9 discutida em outros lugares on-line.<\/p>\n\n\n\n<p>Nesses casos, complementar os dados do TikTok com ferramentas mais avan\u00e7adas pode ajud\u00e1-lo a tomar decis\u00f5es mais estrat\u00e9gicas e informadas.<\/p>\n\n\n\n<p>A melhor abordagem? Comece com as pr\u00f3prias an\u00e1lises do TikTok e depois expanda-as conforme suas necessidades aumentarem.<\/p>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A an\u00e1lise do TikTok ajuda a rastrear visualiza\u00e7\u00f5es, engajamento, dados demogr\u00e1ficos do p\u00fablico e padr\u00f5es de atividade, o que pode ser suficiente para uso pessoal ou para pequenas empresas.<\/li>\n\n\n\n<li>Infelizmente, o TikTok n\u00e3o rastreia tudo (por exemplo, o que \u00e9 um problema de seguran\u00e7a), <a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-tiktok\/\">Hashtag do TikTok<\/a> desempenho, tend\u00eancias, <a href=\"https:\/\/brand24.com\/blog\/pt\/tiktok-mentions\/\">TikTok mentions<\/a> fora de seu perfil, sentimento e dados da concorr\u00eancia).<\/li>\n\n\n\n<li>As ferramentas avan\u00e7adas podem preencher essas lacunas com recursos como an\u00e1lise de sentimentos, detec\u00e7\u00e3o de tend\u00eancias e monitoramento multiplataforma, al\u00e9m de oferecer uma valiosa an\u00e1lise de IA que lhe d\u00e1 insights adicionais sem muita complica\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Ent\u00e3o, voc\u00ea est\u00e1 pronto para dominar a an\u00e1lise do TikTok! <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=386\" title=\"\">Comece com uma avalia\u00e7\u00e3o gratuita do Brand24<\/a> e verifique onde voc\u00ea pode melhorar!<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como ver a an\u00e1lise do TikTok e acompanhar o desempenho dos v\u00eddeos, o engajamento e as percep\u00e7\u00f5es do p\u00fablico. Saiba quais m\u00e9tricas do TikTok s\u00e3o importantes e como usar as ferramentas de an\u00e1lise para expandir sua marca em 2025.<\/p>","protected":false},"author":82,"featured_media":175345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-175317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=175317"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175317\/revisions"}],"predecessor-version":[{"id":179653,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175317\/revisions\/179653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/175345"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=175317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=175317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=175317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}