{"id":175349,"date":"2026-03-30T16:16:04","date_gmt":"2026-03-30T14:16:04","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=175349"},"modified":"2026-06-23T16:03:58","modified_gmt":"2026-06-23T14:03:58","slug":"metricas-de-escuta-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/","title":{"rendered":"11 Key Social Listening Metrics: What to Track and Why [2026]"},"content":{"rendered":"<p><strong>A maioria das marcas monitora o n\u00famero de seguidores e as curtidas nas postagens. Mas esses n\u00fameros n\u00e3o informam se as pessoas confiam em voc\u00ea, em que voc\u00ea \u00e9 melhor do que seus concorrentes ou por que o lan\u00e7amento de um produto fracassou. As m\u00e9tricas de listening social fornecem esse quadro, extraindo-o das conversas em toda a Web, n\u00e3o apenas dos seus pr\u00f3prios canais.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Os mentions e o volume da marca s\u00e3o sinais de base para o reconhecimento<\/p>\n                    <p class=\"acf-key-takeaways__text\">Acompanhe n\u00e3o apenas a frequ\u00eancia com que voc\u00ea recebe mentioned, mas tamb\u00e9m onde e por quem. Um pico no Reddit \u00e9 lido de forma diferente de um pico em um blog de nicho.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A an\u00e1lise de sentimento mostra se o seu p\u00fablico se sente positiva ou negativamente em rela\u00e7\u00e3o \u00e0 sua marca ao longo do tempo<\/p>\n                    <p class=\"acf-key-takeaways__text\">As marcas de consumo devem ter como meta um sentimento positivo de 65-75% como refer\u00eancia saud\u00e1vel.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O Share of Voice \u00e9 o sinal competitivo mais claro que o listening social oferece<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ele mede sua porcentagem do total de conversas do setor em rela\u00e7\u00e3o aos rivais.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">As percep\u00e7\u00f5es demogr\u00e1ficas e do p\u00fablico revelam quem est\u00e1 realmente falando sobre voc\u00ea.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Seu p\u00fablico mais barulhento nem sempre \u00e9 seu p\u00fablico-alvo, e essa lacuna \u00e9 importante.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O desempenho de hashtag e de palavra-chave abrange duas estrat\u00e9gias de rastreamento distintas<\/p>\n                    <p class=\"acf-key-takeaways__text\">As palavras-chave capturam mentions amplos; as hashtags exploram conversas categorizadas e espec\u00edficas da plataforma.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A identifica\u00e7\u00e3o do influenciador surge organicamente a partir da escuta<\/p>\n                    <p class=\"acf-key-takeaways__text\">As pessoas que j\u00e1 est\u00e3o conduzindo conversas de alto impacto sobre sua marca s\u00e3o seus leads de parceria mais valiosos.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whataresociallisteningmetrics\"><strong>O que s\u00e3o m\u00e9tricas de listening social?<\/strong><\/h2>\n\n\n\n<p>As m\u00e9tricas de listening social s\u00e3o <strong>quantitativo<\/strong>&nbsp;e <strong>sinais qualitativos<\/strong>&nbsp;extra\u00eddo <strong>de conversas on-line<\/strong>&nbsp;sobre sua marca, concorrentes e setor.<\/p>\n\n\n\n<p>Eles v\u00e3o al\u00e9m da an\u00e1lise de plataforma nativa, que mostra apenas o desempenho do seu pr\u00f3prio conte\u00fado, para capturar o que as pessoas dizem em toda a Web: m\u00eddia social, sites de not\u00edcias, f\u00f3runs, plataformas de avalia\u00e7\u00e3o, podcasts e blogs.<\/p>\n\n\n\n<p>A distin\u00e7\u00e3o \u00e9 pr\u00e1tica. A an\u00e1lise de postagens mostra quantas pessoas viram sua postagem no Instagram. <\/p>\n\n\n\n<p><strong>O listening social informa o que 40.000 desconhecidos disseram sobre sua categoria de produto esta semana.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id11mostimportantsociallisteningmetricstofollow\">11 M\u00e9tricas de listening social mais importantes a serem seguidas:<\/h2>\n\n\n\n<p>O acompanhamento adequado dessas m\u00e9tricas requer um <a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noopener\" title=\"ferramenta de escuta social\">ferramenta de escuta social<\/a> que agrega dados de v\u00e1rias fontes, aplica an\u00e1lise de sentimentos em escala e apresenta padr\u00f5es em vez de apenas contagens brutas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01brandmentionsandvolumetracking\">01 Marca mentions e rastreamento de volume<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Volume de mentions<\/b>\u00a0\u00e9 o ponto de partida para todas as outras an\u00e1lises de monitoramento social. Ele conta a frequ\u00eancia com que o nome da sua marca, os nomes dos produtos, as hashtags da campanha ou as palavras-chave relacionadas aparecem em fontes on-line durante um determinado per\u00edodo. <\/p>\n\n\n\n<p>Mas o volume bruto por si s\u00f3 pode induzi-lo ao erro.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befa9de2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befa9de2b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"575\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart.webp\" alt=\"mentions_reach_chart\" class=\"wp-image-182743\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1140x546.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-300x144.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-248x119.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-90x43.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Um aumento de 500 mentions parece bom at\u00e9 que voc\u00ea descubra que 400 deles s\u00e3o reclama\u00e7\u00f5es sobre uma remessa atrasada. <\/p>\n\n\n\n<p>\u00c9 por isso que v<strong>O volume deve sempre ser lido junto com os dados de sentimento.<\/strong><\/p>\n\n\n\n<p><strong>O que observar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Picos repentinos (geralmente sinalizam a decolagem de uma campanha, a forma\u00e7\u00e3o de uma crise ou a cobertura da m\u00eddia)<\/li>\n\n\n\n<li>Decl\u00ednio gradual ao longo das semanas (isso geralmente reflete a perda de relev\u00e2ncia da marca em sua categoria)<\/li>\n\n\n\n<li>Volume comparado aos concorrentes (abordado em Share of Voice abaixo)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befa9e7c6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befa9e7c6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"568\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart.webp\" alt=\"mentions_trend_chart\" class=\"wp-image-182744\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-1140x540.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-300x142.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-248x117.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_trend_chart-90x43.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02sentimentanalysis\">02 An\u00e1lise de sentimento<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Sentimento<\/b> categoriza os mentions on-line como positivos, neutros ou negativos. Se bem feito, ele vai al\u00e9m da simples correspond\u00eancia de palavras-chave para capturar o tom, o contexto e a for\u00e7a do sentimento por tr\u00e1s do que as pessoas dizem.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befa9f169&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befa9f169\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"563\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart.webp\" alt=\"gr\u00e1fico de sentimentos\" class=\"wp-image-182745\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-1140x535.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-640x300.webp 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-300x141.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-248x116.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_sentiment_chart-90x42.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>O valor pr\u00e1tico de <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lise de sentimentos\">an\u00e1lise de sentimentos<\/a> n\u00e3o \u00e9 apenas saber se as pessoas gostam de voc\u00ea. <\/p>\n\n\n\n<p>\u00c9 detectar os primeiros sinais de alerta de um problema de reputa\u00e7\u00e3o antes que ele se agrave, e entender <em>por que<\/em>&nbsp;o sentimento mudou ap\u00f3s um evento espec\u00edfico.<\/p>\n\n\n\n<p><strong>Benchmarks de sentimento saud\u00e1vel por segmento:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marcas de consumidores: 65-75% positivo mentions<\/li>\n\n\n\n<li>B2B SaaS: 55-65% positivo (os p\u00fablicos B2B expressam opini\u00f5es neutras em taxas mais altas)<\/li>\n\n\n\n<li>Meta de recupera\u00e7\u00e3o p\u00f3s-crise: retornar \u00e0 linha de base em 7 a 14 dias<\/li>\n<\/ul>\n\n\n\n<p>Acompanhe o sentimento antes e depois de lan\u00e7amentos de produtos, an\u00fancios de RP e campanhas. A compara\u00e7\u00e3o antes\/depois mostra o impacto real de forma muito mais confi\u00e1vel do que a contagem de impress\u00f5es.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitore as m\u00e9tricas de listening social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=387\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03reachofmentions\">03 Alcance de mentions<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Alcance<\/b> estima quantas pessoas \u00fanicas foram expostas ao conte\u00fado mentioning de sua marca, ponderado pelo tamanho do p\u00fablico de cada fonte.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befa9feb4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befa9feb4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1.webp\" alt=\"mentions_reach_chart\" class=\"wp-image-182746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-1140x533.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-640x300.webp 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-300x140.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-170x80.webp 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-248x116.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_mentions_reach_chart-1-90x42.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Um mention de um jornalista com 200.000 seguidores tem mais alcance do que uma publica\u00e7\u00e3o em um f\u00f3rum com 12 leitores.<\/p>\n\n\n\n<p>Essa m\u00e9trica \u00e9 mais importante ao avaliar os esfor\u00e7os de RP e as campanhas de influenciadores, em que as contagens brutas de mention contam uma hist\u00f3ria incompleta. <\/p>\n\n\n\n<p><strong>Dez mentions de autores de alto alcance podem superar o desempenho de 1.000 mentions<\/strong> de contas de baixa visibilidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04engagementmetricsandinteractiondepth\">04 M\u00e9tricas de engajamento e profundidade de intera\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Compromisso<\/b> mede como as pessoas interagem com o conte\u00fado relacionado \u00e0 marca: curtidas, coment\u00e1rios, compartilhamentos, salvamentos e cliques. Mas nem todo engajamento \u00e9 igual.<\/p>\n\n\n\n<p>Coment\u00e1rios e compartilhamentos indicam um investimento mais profundo no p\u00fablico. Um like leva um segundo. Escrever um coment\u00e1rio ou compartilhar conte\u00fado com seu pr\u00f3prio p\u00fablico requer uma inten\u00e7\u00e3o genu\u00edna. <\/p>\n\n\n\n<p>O rastreamento de ambos e a observa\u00e7\u00e3o da propor\u00e7\u00e3o ao longo do tempo mostram se sua marca est\u00e1 gerando aten\u00e7\u00e3o superficial ou conversas reais.<\/p>\n\n\n\n<p><strong>Refer\u00eancias de engajamento por tipo de setor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marcas de consumidores: A taxa de engajamento de 1-3% \u00e9 considerada saud\u00e1vel<\/li>\n\n\n\n<li>Empresas B2B: 0,5-1% \u00e9 t\u00edpico<\/li>\n\n\n\n<li>Taxas abaixo de 0,3% sugerem consistentemente que o conte\u00fado ou a mensagem n\u00e3o est\u00e1 se conectando<\/li>\n<\/ul>\n\n\n\n<p>Uma abordagem que funciona: analisar os padr\u00f5es de engajamento separadamente por tipo de conte\u00fado e campanha.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa08a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa08a8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"731\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard.webp\" alt=\"painel de controle de an\u00e1lises do facebook\" class=\"wp-image-182747\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard-1140x694.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard-300x183.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard-248x151.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_facebook_analytics_dashboard-90x55.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Se o conte\u00fado de v\u00eddeo sobre os recursos do produto superar consistentemente as postagens em estilo de blog, esse padr\u00e3o informar\u00e1 as futuras decis\u00f5es de conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05shareofvoiceandcompetitivepositioning\">05 Participa\u00e7\u00e3o de voz e posicionamento competitivo<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Share of Voice (SOV)<\/b>\u00a0mede a porcentagem da sua marca no total de conversas on-line dentro da sua categoria competitiva.<\/p>\n\n\n\n<p>Por exemplo, se sua marca gera 3.000 mentions e seus quatro principais concorrentes juntos geram 9.000, seu SOV \u00e9 de aproximadamente 25%.<\/p>\n\n\n\n<p><strong>Essa \u00e9 a refer\u00eancia competitiva mais clara que o listening social oferece.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa1189&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa1189\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"460\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice.webp\" alt=\"share_of_voice\" class=\"wp-image-182748\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice-1140x437.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice-18x7.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice-300x115.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice-248x95.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_share_of_voice-90x35.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Refer\u00eancias de SOV para calibrar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Principais marcas de varejo e telecomunica\u00e7\u00f5es: 25%+ SOV \u00e9 comum<\/li>\n\n\n\n<li>Marcas de n\u00edvel m\u00e9dio: 10-15% SOV \u00e9 uma linha de base realista<\/li>\n\n\n\n<li>Novos participantes do mercado: 5% em 12 meses ap\u00f3s o lan\u00e7amento sinaliza uma s\u00f3lida tra\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><strong>Faixa <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Share of Voice\">Share of Voice<\/a><strong> ao longo do tempo, especialmente em eventos. <\/strong><\/p>\n\n\n\n<p>Se um concorrente lan\u00e7ar uma grande campanha e seu SOV cair de 18% para 11% em duas semanas, voc\u00ea ter\u00e1 um sinal concreto para responder.<\/p>\n\n\n\n<p>O SOV tamb\u00e9m funciona em canais separados. <\/p>\n\n\n\n<p>Sua marca pode dominar as discuss\u00f5es no X (Twitter), mas ficar muito atr\u00e1s no LinkedIn, o que \u00e9 importante se o seu p\u00fablico-alvo for profissional.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Descubra seu compartilhamento de voz com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=387\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06demographicandaudienceinsights\">06 Informa\u00e7\u00f5es demogr\u00e1ficas e sobre o p\u00fablico<\/h3>\n\n\n\n<p>Essa \u00e9 uma das m\u00e9tricas de listening social mais subutilizadas! <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Dados demogr\u00e1ficos<\/b>\u00a0revela quem est\u00e1 falando sobre sua marca: faixas et\u00e1rias, distribui\u00e7\u00e3o por g\u00eanero, localiza\u00e7\u00e3o geogr\u00e1fica e padr\u00f5es de comportamento.<\/p>\n\n\n\n<p>Por que isso \u00e9 importante? <\/p>\n\n\n\n<p>Porque <strong>quem est\u00e1 falando<\/strong> e <strong>quem voc\u00ea deseja alcan\u00e7ar<\/strong> n\u00e3o s\u00e3o sempre o mesmo p\u00fablico.<\/p>\n\n\n\n<p>Uma marca que tem como alvo profissionais de 25 a 35 anos pode descobrir que a maior parte de sua conversa on-line \u00e9 conduzida por estudantes de 18 a 22 anos. <\/p>\n\n\n\n<p>Essa lacuna tem implica\u00e7\u00f5es em tudo, desde a aloca\u00e7\u00e3o de gastos com publicidade at\u00e9 o tom do conte\u00fado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa1da3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa1da3\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"708\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard.webp\" alt=\"painel de controle de an\u00e1lise de p\u00fablico-alvo\" class=\"wp-image-182749\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1140x673.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-300x177.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-248x146.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-90x53.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Quatro maneiras pelas quais os insights demogr\u00e1ficos orientam as decis\u00f5es:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Verifica\u00e7\u00e3o do p\u00fablico.<\/strong>&nbsp;<br>Confirme se o seu p\u00fablico on-line real corresponde ao seu p\u00fablico-alvo. Se eles n\u00e3o se alinharem, algo em sua mensagem ou distribui\u00e7\u00e3o est\u00e1 errado.<\/li><li><strong>Padr\u00f5es de sentimento regional.<\/strong>&nbsp;<br>Os detalhamentos geogr\u00e1ficos podem revelar problemas de servi\u00e7o, problemas de entrega ou incompatibilidades culturais espec\u00edficas de determinados mercados. O sentimento negativo concentrado em uma regi\u00e3o geralmente aponta para um problema operacional e n\u00e3o para um problema de toda a marca.<\/li><li><strong>Direcionamento de campanhas.<\/strong>&nbsp;<br>Os dados demogr\u00e1ficos do listening social informam a segmenta\u00e7\u00e3o social paga. Se seus dados de listening mostrarem um alto engajamento org\u00e2nico de mulheres entre 30 e 45 anos em mercados urbanos, vale a pena testar esses par\u00e2metros em campanhas pagas.<\/li><li><strong>Personaliza\u00e7\u00e3o de conte\u00fado.<\/strong>&nbsp;<br>Diferentes segmentos demogr\u00e1ficos geralmente preferem diferentes formatos, tons e mensagens. Uma pessoa de 22 anos e outra de 45 anos, ambas interessadas em seu produto, podem responder a abordagens completamente diferentes.<\/li>\n<\/ol>\n\n\n\n<p>O recurso Demographics (Dados demogr\u00e1ficos) do Brand24 mostra a composi\u00e7\u00e3o do p\u00fablico por idade, g\u00eanero, local, interesses, etc., proporcionando uma vis\u00e3o mais clara de quem seus dados de listening social realmente representam.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa266f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa266f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"704\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1.webp\" alt=\"painel de controle de an\u00e1lise de p\u00fablico-alvo\" class=\"wp-image-182750\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1-1140x669.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1-18x12.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1-300x176.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1-248x145.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_audience_analytics_dashboard-1-90x53.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Descubra seu p\u00fablico-alvo com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=387\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07hashtagandkeywordperformance\"><strong>07 Desempenho de hashtag e palavra-chave<\/strong><\/h3>\n\n\n\n<p><strong>Hashtags e palavras-chave <\/strong>est\u00e3o relacionados, mas t\u00eam finalidades diferentes em uma estrat\u00e9gia de listening social. Confundi-los resulta em lacunas em seus dados.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Palavras-chave<\/b>\u00a0incluem o nome de sua empresa, nomes de produtos, terminologia do setor, nomes de marcas de concorrentes e frases relevantes. Elas s\u00e3o rastreadas em todos os tipos de conte\u00fado em todas as plataformas, independentemente do uso de uma hashtag. Elas capturam a conversa geral.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Hashtags<\/b>\u00a0s\u00e3o tags espec\u00edficas da plataforma que categorizam o conte\u00fado dentro do ecossistema de uma plataforma. Elas s\u00e3o particularmente importantes no Instagram, X (Twitter), LinkedIn e TikTok. Elas exploram as conversas sobre tend\u00eancias e ajudam a medir o alcance espec\u00edfico da campanha.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa310e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa310e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard.webp\" alt=\"hashtag_analytics_dashboard\" class=\"wp-image-182751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard-1140x557.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard-300x147.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard-248x121.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_hashtag_analytics_dashboard-90x44.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Conven\u00e7\u00f5es de hashtag espec\u00edficas da plataforma:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter): 1-2 hashtags por publica\u00e7\u00e3o \u00e9 o padr\u00e3o; um n\u00famero maior reduz o engajamento<\/li>\n\n\n\n<li>Instagram: as hashtags n\u00e3o est\u00e3o mais em uso<\/li>\n\n\n\n<li>LinkedIn: 3-5 hashtags profissionais funcionam melhor; tags gen\u00e9ricas como #marketing agregam pouco valor<\/li>\n\n\n\n<li>TikTok: 3-5 hashtags direcionadas, priorizando tags de tend\u00eancia e de nicho em vez de tags amplas<\/li>\n<\/ul>\n\n\n\n<p>As marcas que tiram o m\u00e1ximo proveito do rastreamento de hashtag analisam os dados de desempenho mensalmente e ajustam sua estrat\u00e9gia de acordo. <\/p>\n\n\n\n<p>Identifique quais hashtags geram consistentemente o maior engajamento, elimine as que est\u00e3o com baixo desempenho e teste as que est\u00e3o surgindo antes de atingirem o pico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08influenceridentificationandimpactmeasurement\">08 Identifica\u00e7\u00e3o do influenciador e medi\u00e7\u00e3o do impacto<\/h3>\n\n\n\n<p>O listening social \u00e9 um dos m\u00e9todos mais eficazes de descoberta de influenciadores dispon\u00edveis. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Quando voc\u00ea rastreia quem gera os mentions de maior alcance e de maior engajamento de sua marca, voc\u00ea est\u00e1 naturalmente revelando as pessoas que seu p\u00fablico j\u00e1 ouve.<\/p>\n\n\n\n<p><strong>As melhores parcerias com influenciadores v\u00eam de criadores j\u00e1 engajados com sua marca ou setor.<\/strong><\/p>\n\n\n\n<p>O contato frio com contas classificadas por n\u00famero de seguidores \u00e9 um ponto de partida muito menos confi\u00e1vel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa3afa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa3afa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"686\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table.webp\" alt=\"influencer_metrics_table\" class=\"wp-image-182752\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table-1140x652.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table-300x172.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table-248x142.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_influencer_metrics_table-90x51.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>O que procurar ao avaliar poss\u00edveis influenciadores:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taxa de engajamento em rela\u00e7\u00e3o ao tamanho do p\u00fablico<\/strong>. Os microinfluenciadores (10.000-100.000 seguidores) frequentemente geram taxas de engajamento muito mais altas do que os macroinfluenciadores e as celebridades<\/li>\n\n\n\n<li><strong>Alinhamento entre conte\u00fado e marca<\/strong> em pelo menos 60-90 dias de postagens<\/li>\n\n\n\n<li><strong>Sobreposi\u00e7\u00e3o demogr\u00e1fica do p\u00fablico<\/strong> com seu cliente-alvo<\/li>\n\n\n\n<li><strong>Padr\u00f5es de crescimento de seguidores <\/strong>(picos repentinos sugerem seguidores comprados)<\/li>\n<\/ul>\n\n\n\n<p><strong>Medi\u00e7\u00e3o do impacto da campanha do influenciador:<\/strong><\/p>\n\n\n\n<p>Rastreie o sentimento e o volume de mention antes, durante e depois de qualquer campanha de influenciador. Use URLs de rastreamento exclusivos ou c\u00f3digos promocionais para conectar a atividade do influenciador a convers\u00f5es posteriores. <\/p>\n\n\n\n<p><strong>Sem essa camada de atribui\u00e7\u00e3o, voc\u00ea est\u00e1 medindo o alcance sem medir os resultados.<\/strong><\/p>\n\n\n\n<p>E v\u00e1 al\u00e9m das campanhas pontuais. Os influenciadores que mention sua marca repetidamente, sem remunera\u00e7\u00e3o, s\u00e3o seus verdadeiros defensores da marca. <\/p>\n\n\n\n<p>A constru\u00e7\u00e3o desses relacionamentos quase sempre supera as parcerias transacionais com contas com muitos seguidores.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encontre seus principais influenciadores agora!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=387\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id09trendingtopics\">09 T\u00f3picos de tend\u00eancia<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>T\u00f3picos de tend\u00eancia<\/b>\u00a0identifique os temas, as palavras-chave e as conversas que est\u00e3o ganhando for\u00e7a em seu setor ou em torno de sua marca. O valor n\u00e3o est\u00e1 apenas em saber quais s\u00e3o as tend\u00eancias atuais. \u00c9 saber o que est\u00e1 prestes a virar tend\u00eancia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa46b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa46b4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"687\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table.webp\" alt=\"tabela de an\u00e1lise de t\u00f3picos\" class=\"wp-image-182753\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table-1140x653.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table-300x172.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table-248x142.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_topic_analytics_table-90x52.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As marcas que identificam uma conversa relevante logo no in\u00edcio e se envolvem de forma aut\u00eantica tendem a ganhar mais boa vontade do que aquelas que se juntam tr\u00eas dias depois, quando o momento j\u00e1 est\u00e1 saturado. <\/p>\n\n\n\n<p>Os dados de tend\u00eancias do listening social tamb\u00e9m alimentam diretamente o planejamento de conte\u00fado, o cronograma de RP e as discuss\u00f5es sobre desenvolvimento de produtos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id10presencescore\">10 Pontua\u00e7\u00e3o de presen\u00e7a<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Pontua\u00e7\u00e3o de presen\u00e7a<\/b> \u00e9 uma m\u00e9trica composta que combina dados de volume, alcance e desempenho hist\u00f3rico do mention em um \u00fanico n\u00famero que representa a visibilidade on-line geral de sua marca. O Brand24 o calcula automaticamente em uma escala de 0 a 100.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa4f6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa4f6e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"639\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard.webp\" alt=\"presence_score_dashboard\" class=\"wp-image-182754\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-750x400.webp 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-1140x607.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-18x10.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-300x160.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-248x132.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_presence_score_dashboard-90x48.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Seu principal uso \u00e9 rastrear a trajet\u00f3ria. <\/p>\n\n\n\n<p>Um Presence Score que aumenta de 42 para 61 em um trimestre fornece um sinal \u00fanico e claro de que a presen\u00e7a on-line da sua marca est\u00e1 crescendo, sem a necessidade de conciliar cinco gr\u00e1ficos separados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id11advertisingvalueequivalencyave\">11 Equival\u00eancia de valor publicit\u00e1rio (AVE)<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><b>Equival\u00eancia do valor do an\u00fancio (AVE)<\/b>\u00a0converte seus mentions org\u00e2nicos em seu custo de m\u00eddia paga equivalente.<\/p>\n\n\n\n<p>Se um jornalista cobrir o lan\u00e7amento de seu produto e esse artigo gerar o mesmo alcance de uma compra de an\u00fancio gr\u00e1fico de $12.000, seu AVE para esse mention ser\u00e1 de $12.000.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41befaa5879&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41befaa5879\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card.webp\" alt=\"ave_metric_card\" class=\"wp-image-182755\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card.webp 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card-1140x523.webp 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card-18x8.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card-300x138.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card-248x114.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/social_listening_metrics_ave_metric_card-90x41.webp 90w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>\u00c9 \u00fatil para informar o valor de RP aos acionistas que pensam em termos de gastos com m\u00eddia. Use-o como uma refer\u00eancia direcional em vez de um valor preciso de ROI. <\/p>\n\n\n\n<p>O AVE n\u00e3o capta o pr\u00eamio de credibilidade da m\u00eddia obtida em rela\u00e7\u00e3o \u00e0s coloca\u00e7\u00f5es pagas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>As m\u00e9tricas de listening social funcionam como um sistema. <\/p>\n\n\n\n<p>O volume sem sentimento engana voc\u00ea. Sentimento sem contexto de alcance exagera as reclama\u00e7\u00f5es de pequenos p\u00fablicos. Dados demogr\u00e1ficos sem profundidade de engajamento informam quem est\u00e1 falando, mas n\u00e3o o quanto eles se importam.<\/p>\n\n\n\n<p>As marcas que usam bem essas m\u00e9tricas n\u00e3o se limitam a monitorar. <\/p>\n\n\n\n<p>Eles ajustam as campanhas no meio do voo com base em dados de sentimento, criam relacionamentos com influenciadores a partir de insights de escuta antes de lan\u00e7ar campanhas e detectam tend\u00eancias emergentes com anteced\u00eancia suficiente para responder com subst\u00e2ncia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quais s\u00e3o as principais m\u00e9tricas de listening social a serem monitoradas?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">As principais m\u00e9tricas s\u00e3o o volume da marca mention, o sentimento, o alcance, o engajamento e a participa\u00e7\u00e3o na conversa. Al\u00e9m dessas, as informa\u00e7\u00f5es demogr\u00e1ficas sobre o p\u00fablico e a identifica\u00e7\u00e3o de influenciadores costumam fornecer os sinais de maior valor para as decis\u00f5es estrat\u00e9gicas. Comece pelo volume e pelo sentimento e, \u00e0 medida que seu programa de monitoramento amadurecer, incorpore as demais m\u00e9tricas.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quais m\u00e9tricas de listening social s\u00e3o mais importantes para as empresas B2B?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Para B2B, priorize o Share of Voice em plataformas profissionais como o LinkedIn, tend\u00eancias de sentimento em sites de avalia\u00e7\u00e3o (G2, Capterra) e an\u00e1lise de t\u00f3picos para entender o que seus compradores est\u00e3o pesquisando.<br><br>O volume bruto de mention \u00e9 menos importante em contextos B2B porque as conversas tendem a ser menos frequentes, mas mais intensas em termos de inten\u00e7\u00e3o de compra.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Como posso medir o sentimento da marca nas m\u00eddias sociais?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A maioria das ferramentas de monitoramento de redes sociais utiliza o processamento de linguagem natural para classificar as men\u00e7\u00f5es como positivas, neutras ou negativas. A pr\u00e1tica mais \u00fatil \u00e9 acompanhar o sentimento <em>mudan\u00e7as<\/em>\u00a0ao longo do tempo e correlacionando essas mudan\u00e7as com eventos espec\u00edficos: lan\u00e7amentos de produtos, cobertura da m\u00eddia ou incidentes de atendimento ao cliente. Uma queda no sentimento positivo ap\u00f3s uma campanha espec\u00edfica fornece uma informa\u00e7\u00e3o \u00fatil que uma pontua\u00e7\u00e3o m\u00e9dia, por si s\u00f3, n\u00e3o consegue transmitir.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Como voc\u00ea mede o ROI do listening social?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">As m\u00e9tricas de ROI mais claras s\u00e3o AVE (Advertising Value Equivalency) para valor de RP, tend\u00eancias de Share of Voice em compara\u00e7\u00e3o com a atividade da concorr\u00eancia e mudan\u00e7as de sentimento antes e depois das campanhas.<br><br>Para obter um ROI relacionado a vendas, acompanhe se a identifica\u00e7\u00e3o do influenciador a partir de dados de escuta leva a parcerias que geram convers\u00f5es mensur\u00e1veis, usando par\u00e2metros UTM e c\u00f3digos promocionais exclusivos para fechar o ciclo de atribui\u00e7\u00e3o.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Qual \u00e9 a diferen\u00e7a entre monitoramento social e escuta social?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">O monitoramento social se concentra em responder a mensagens diretas e mentions da marca em tempo real. \u00c9 reativo.<br>O listening social analisa os padr\u00f5es e os temas de todas essas conversas para informar a estrat\u00e9gia. \u00c9 anal\u00edtico.<br><br>Ambos s\u00e3o importantes, mas a escuta \u00e9 o que orienta as decis\u00f5es sobre posicionamento, mensagens e desenvolvimento de produtos.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>As m\u00e9tricas de listening social revelam o que realmente importa on-line - acompanhe as tend\u00eancias, o sentimento e o impacto. Descubra as 11 principais m\u00e9tricas que voc\u00ea deve come\u00e7ar a monitorar hoje mesmo!<\/p>","protected":false},"author":83,"featured_media":175355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-175349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social listening metrics reveal what really matters online - track trends, sentiment &amp; impact. Discover 11 top ones you should start monitoring today!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Micha\u0142 Jo\u0144ca\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24\" \/>\n\t\t<meta property=\"og:description\" content=\"Social listening metrics reveal what really matters online - track trends, sentiment &amp; impact. Discover 11 top ones you should start monitoring today!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp\" \/>\n\t\t<meta property=\"og:image:width\" content=\"616\" \/>\n\t\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-03-30T14:16:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-30T16:15:52+02:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Social listening metrics reveal what really matters online - track trends, sentiment &amp; impact. Discover 11 top ones you should start monitoring today!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#article\",\"name\":\"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24\",\"headline\":\"11 Key Social Listening Metrics: What to Track and Why [2026]\",\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/author\\\/michal-jonca\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2025\\\/07\\\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp\",\"width\":616,\"height\":345,\"caption\":\"social listening metrics blog cover\"},\"datePublished\":\"2026-03-30T16:16:04+02:00\",\"dateModified\":\"2026-06-23T16:03:58+02:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#webpage\"},\"articleSection\":\"Social Listening\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt#listItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/category\\\/social-listening\\\/#listItem\",\"name\":\"Social Listening\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/category\\\/social-listening\\\/#listItem\",\"position\":2,\"name\":\"Social Listening\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/#organization\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/author\\\/michal-jonca\\\/#author\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/author\\\/michal-jonca\\\/\",\"name\":\"Micha\\u0142 Jo\\u0144ca\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/michal-jonca\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#webpage\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/\",\"name\":\"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24\",\"description\":\"Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/author\\\/michal-jonca\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/author\\\/michal-jonca\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/app\\\/uploads\\\/2025\\\/07\\\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#mainImage\",\"width\":616,\"height\":345,\"caption\":\"social listening metrics blog cover\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/social-listening-metrics\\\/#mainImage\"},\"datePublished\":\"2026-03-30T16:16:04+02:00\",\"dateModified\":\"2026-06-23T16:03:58+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/\",\"name\":\"Brand24\",\"description\":\"Insights, analyses & case studies\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/brand24.com\\\/blog\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24","description":"As m\u00e9tricas de listening social revelam o que realmente importa on-line - acompanhe as tend\u00eancias, o sentimento e o impacto. Descubra as 11 principais m\u00e9tricas que voc\u00ea deve come\u00e7ar a monitorar hoje mesmo!","canonical_url":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#article","name":"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24","headline":"11 Key Social Listening Metrics: What to Track and Why [2026]","author":{"@id":"https:\/\/brand24.com\/blog\/pt\/author\/michal-jonca\/#author"},"publisher":{"@id":"https:\/\/brand24.com\/blog\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp","width":616,"height":345,"caption":"social listening metrics blog cover"},"datePublished":"2026-03-30T16:16:04+02:00","dateModified":"2026-06-23T16:03:58+02:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#webpage"},"isPartOf":{"@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#webpage"},"articleSection":"Social Listening"},{"@type":"BreadcrumbList","@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/pt#listItem","position":1,"name":"Blog","item":"https:\/\/brand24.com\/blog\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/pt\/category\/social-listening\/#listItem","name":"Social Listening"}},{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/pt\/category\/social-listening\/#listItem","position":2,"name":"Social Listening","previousItem":{"@type":"ListItem","@id":"https:\/\/brand24.com\/blog\/pt#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/brand24.com\/blog\/pt\/#organization","name":"Brand24","description":"Insights, analyses & case studies","url":"https:\/\/brand24.com\/blog\/pt\/"},{"@type":"Person","@id":"https:\/\/brand24.com\/blog\/pt\/author\/michal-jonca\/#author","url":"https:\/\/brand24.com\/blog\/pt\/author\/michal-jonca\/","name":"Micha\u0142 Jo\u0144ca","sameAs":["https:\/\/www.linkedin.com\/in\/michal-jonca\/"]},{"@type":"WebPage","@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#webpage","url":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/","name":"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24","description":"Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/brand24.com\/blog\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#breadcrumblist"},"author":{"@id":"https:\/\/brand24.com\/blog\/pt\/author\/michal-jonca\/#author"},"creator":{"@id":"https:\/\/brand24.com\/blog\/pt\/author\/michal-jonca\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp","@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#mainImage","width":616,"height":345,"caption":"social listening metrics blog cover"},"primaryImageOfPage":{"@id":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/#mainImage"},"datePublished":"2026-03-30T16:16:04+02:00","dateModified":"2026-06-23T16:03:58+02:00"},{"@type":"WebSite","@id":"https:\/\/brand24.com\/blog\/pt\/#website","url":"https:\/\/brand24.com\/blog\/pt\/","name":"Brand24","description":"Insights, analyses & case studies","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/brand24.com\/blog\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"Brand24 Blog","og:type":"article","og:title":"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24","og:description":"Social listening metrics reveal what really matters online - track trends, sentiment &amp; impact. Discover 11 top ones you should start monitoring today!","og:url":"https:\/\/brand24.com\/blog\/pt\/social-listening-metrics\/","og:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp","og:image:secure_url":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp","og:image:width":616,"og:image:height":345,"article:published_time":"2026-03-30T14:16:04+00:00","article:modified_time":"2026-03-30T16:15:52+02:00","twitter:card":"summary_large_image","twitter:title":"11 Key Social Listening Metrics: What to Track and Why [2026] | Brand24","twitter:description":"Social listening metrics reveal what really matters online - track trends, sentiment &amp; impact. Discover 11 top ones you should start monitoring today!","twitter:image":"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/social_listening_metrics_digital_marketing_blog_cover_615x345.webp"},"aioseo_meta_data":{"post_id":"175349","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"social listening metrics","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-07-02 08:54:07","updated":"2026-06-23 14:46:14","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/pt\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/brand24.com\/blog\/pt\/category\/social-listening\/\" title=\"Social Listening\">Social Listening<\/a>\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Blog","link":"https:\/\/brand24.com\/blog\/pt"},{"label":"Social Listening","link":"https:\/\/brand24.com\/blog\/pt\/category\/social-listening\/"}],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=175349"}],"version-history":[{"count":24,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175349\/revisions"}],"predecessor-version":[{"id":184553,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/175349\/revisions\/184553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/175355"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=175349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=175349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=175349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}