{"id":176309,"date":"2025-07-31T07:33:10","date_gmt":"2025-07-31T05:33:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=176309"},"modified":"2025-11-13T12:51:38","modified_gmt":"2025-11-13T11:51:38","slug":"atualizacoes-de-produtos-julho-de-2025","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/product-updates-july-2025\/","title":{"rendered":"Novidades no Brand24: Visibilidade do chat com IA, insights mais inteligentes e relat\u00f3rios melhores"},"content":{"rendered":"<p>Desde a detec\u00e7\u00e3o mais inteligente de sentimentos at\u00e9 resumos de IA na sua caixa de entrada e visibilidade da marca nas respostas do chatbot - as atualiza\u00e7\u00f5es deste m\u00eas ajudam voc\u00ea a ver, entender e melhorar o desempenho da sua marca em todos os canais. Mergulhe nos recursos mais recentes com tecnologia de IA agora dispon\u00edveis em sua conta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chatbeat-share-data-instantly\">Chatbeat: Compartilhe dados instantaneamente<\/h2>\n\n\n\n<p>As pessoas n\u00e3o est\u00e3o mais recorrendo apenas ao Google. Elas est\u00e3o perguntando <strong>ChatGPT, G\u00eameos e Perplexidade<\/strong> para recomendar produtos, explicar marcas e responder a perguntas de compra. O problema \u00e9 que voc\u00ea n\u00e3o controla o que essas ferramentas dizem.<\/p>\n\n\n\n<p>\u00c9 por isso que criamos o Chatbeat.<\/p>\n\n\n\n<p>Ele mostra como sua marca aparece nas respostas geradas por IA. \u00c9 a primeira etapa para otimizar a visibilidade de sua marca na descoberta assistida por IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ede0f15cc7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ede0f15cc7d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat-1140x599.png\" alt=\"\" class=\"wp-image-176310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/chatbeat.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>O Chatbeat ajuda voc\u00ea a entender como os grandes modelos de linguagem representam sua marca<\/strong> e onde voc\u00ea pode estar perdendo. Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veja quais prompts seu p\u00fablico est\u00e1 usando e se sua marca aparece nos resultados<\/li>\n\n\n\n<li>Identificar informa\u00e7\u00f5es desatualizadas, ausentes ou incorretas sobre sua marca<\/li>\n\n\n\n<li>Compare sua visibilidade com a dos concorrentes e veja qual \u00e9 sua posi\u00e7\u00e3o<\/li>\n\n\n\n<li>Detectar inconsist\u00eancias na forma como diferentes ferramentas de IA falam sobre sua marca<\/li>\n<\/ul>\n\n\n\n<p><strong>Com esses insights, voc\u00ea pode moldar seu conte\u00fado e suas estrat\u00e9gias de SEO para ajudar a IA a acertar sua hist\u00f3ria.<\/strong><\/p>\n\n\n\n<p>O Chatbeat j\u00e1 est\u00e1 dispon\u00edvel em sua conta Brand24. Abra a guia AI Listening e explore o projeto de demonstra\u00e7\u00e3o - ele j\u00e1 est\u00e1 esperando por voc\u00ea.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Confira nosso projeto de demonstra\u00e7\u00e3o!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para o painel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai-brand-assistant-across-the-platform\">Assistente de marca com IA em toda a plataforma<\/h2>\n\n\n\n<p>O AI Brand Assistant agora est\u00e1 dispon\u00edvel em todas as principais guias: Mentions, An\u00e1lise, Compara\u00e7\u00e3o e Insights de IA.<\/p>\n\n\n\n<p>Se voc\u00ea ainda n\u00e3o o conhece, o <strong>O AI Brand Assistant \u00e9 seu analista integrado<\/strong>. Ele ajuda voc\u00ea a entender o que est\u00e1 acontecendo em seus dados, respondendo a perguntas em linguagem natural e oferecendo insights relevantes no local. Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fa\u00e7a suas pr\u00f3prias perguntas, como \"O que est\u00e1 por tr\u00e1s do aumento de mentions?\"<\/li>\n\n\n\n<li>Escolha entre as perguntas sugeridas, adaptadas \u00e0 guia em que voc\u00ea est\u00e1<\/li>\n\n\n\n<li>Obtenha explica\u00e7\u00f5es r\u00e1pidas e claras sobre os padr\u00f5es em seus dados<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffeeee\">Saiba mais sobre <a href=\"https:\/\/help.brand24.com\/en\/articles\/9919900-ai-brand-assistant\" title=\"\">Assistente de marca com IA!<\/a><\/p>\n\n\n\n<p>N\u00e3o importa se voc\u00ea est\u00e1 identificando tend\u00eancias, explorando mudan\u00e7as de sentimento ou comparando concorrentes, o Assistente est\u00e1 l\u00e1 para tornar seu trabalho mais f\u00e1cil e r\u00e1pido.<\/p>\n\n\n\n<p>Onde quer que voc\u00ea esteja na plataforma, o Assistente est\u00e1 pronto para ajud\u00e1-lo a obter respostas mais rapidamente.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Veja o assistente de marca com IA no Brand24!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para o painel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ede0f15d3d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ede0f15d3d4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant-1140x599.png\" alt=\"\" class=\"wp-image-176311\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/ai-brand-assistant.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"improved-sentiment-accuracy\">Melhoria da precis\u00e3o do sentimento<\/h2>\n\n\n\n<p>N\u00f3s <strong>Atualizamos nosso modelo de sentimento para fornecer resultados mais precisos<\/strong>. Ele \u00e9 alimentado por um conjunto de dados rec\u00e9m-anotado e aprimorado com grandes modelos de linguagem.<\/p>\n\n\n\n<p>Aqui est\u00e3o as novidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detec\u00e7\u00e3o de sentimentos mais n\u00edtida, especialmente em textos complicados ou curtos<\/li>\n\n\n\n<li>Melhor desempenho em v\u00e1rios idiomas, incluindo espanhol e \u00e1rabe<\/li>\n\n\n\n<li>Melhoria no reconhecimento de mentions positivos que costumavam ser marcados como neutros<\/li>\n<\/ul>\n\n\n\n<p>Essa atualiza\u00e7\u00e3o est\u00e1 em vigor e agora voc\u00ea ver\u00e1 tend\u00eancias de sentimento mais precisas em seu painel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"weekly-reports-smarter-than-ever\">Relat\u00f3rios semanais, mais inteligentes do que nunca<\/h2>\n\n\n\n<p>Seus relat\u00f3rios semanais agora incluem duas atualiza\u00e7\u00f5es importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um resumo gerado por IA<\/strong> que destaca as tend\u00eancias e m\u00e9tricas mais importantes<\/li>\n\n\n\n<li><strong>Um novo t\u00edtulo orientado por insights<\/strong> que captura a hist\u00f3ria por tr\u00e1s de seus dados<\/li>\n<\/ul>\n\n\n\n<p>Essas atualiza\u00e7\u00f5es est\u00e3o dispon\u00edveis para todos os projetos com o AI Insights ativado e s\u00e3o entregues diretamente em sua caixa de entrada.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Defina seus relat\u00f3rios semanais agora!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/user\/login\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir para o painel<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ede0f15d90f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ede0f15d90f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"599\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx-1140x599.png\" alt=\"\" class=\"wp-image-176312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx-1140x599.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/07\/pptx.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>","protected":false},"excerpt":{"rendered":"<p>Desde a detec\u00e7\u00e3o mais inteligente de sentimentos at\u00e9 resumos de IA na sua caixa de entrada e visibilidade da marca nas respostas do chatbot - as atualiza\u00e7\u00f5es deste m\u00eas ajudam voc\u00ea a ver, entender e melhorar o desempenho da sua marca em todos os canais.<\/p>","protected":false},"author":78,"featured_media":176313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-176309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/176309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=176309"}],"version-history":[{"count":3,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/176309\/revisions"}],"predecessor-version":[{"id":178599,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/176309\/revisions\/178599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/176313"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=176309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=176309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=176309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}