{"id":177283,"date":"2026-03-26T14:53:39","date_gmt":"2026-03-26T13:53:39","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177283"},"modified":"2026-06-25T14:29:17","modified_gmt":"2026-06-25T12:29:17","slug":"escuta-social-do-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-social-listening\/","title":{"rendered":"Escuta social do Instagram: Dicas e ferramentas para 2026"},"content":{"rendered":"<p><strong>Se voc\u00ea gerencia uma marca no Instagram, provavelmente est\u00e1 sobrecarregado com conte\u00fado, coment\u00e1rios e mentions. O listening social do Instagram ajuda voc\u00ea a transformar essas conversas ca\u00f3ticas em insights claros, para que voc\u00ea possa entender seu p\u00fablico, identificar tend\u00eancias e responder antes que os problemas aumentem. Neste guia, mostraremos exatamente como fazer isso.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O listening social do Instagram revela insights reais<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ele rastreia e analisa as conversas al\u00e9m dos mentions marcados, incluindo hashtags e palavras-chave n\u00e3o marcadas. Isso ajuda voc\u00ea a entender o que as pessoas realmente pensam sobre sua marca.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">A escuta manual n\u00e3o funciona em escala<\/p>\n                    <p class=\"acf-key-takeaways__text\">O rastreamento manual \u00e9 adequado apenas para marcas muito pequenas (at\u00e9 ~100 mentions\/m\u00eas). As marcas maiores precisam de ferramentas para capturar e analisar com efici\u00eancia grandes volumes de dados.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O acesso aos dados \u00e9 limitado pelas pol\u00edticas do Instagram<\/p>\n                    <p class=\"acf-key-takeaways__text\">Nenhuma ferramenta pode monitorar Stories, contas privadas ou mensagens diretas. O listening social se concentra em dados p\u00fablicos, como postagens, hashtags e m\u00e9tricas de engajamento.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Os insights geram melhores decis\u00f5es de neg\u00f3cios<\/p>\n                    <p class=\"acf-key-takeaways__text\">A escuta social d\u00e1 suporte ao marketing, ao atendimento ao cliente, ao produto e \u00e0 estrat\u00e9gia competitiva. O valor real est\u00e1 na identifica\u00e7\u00e3o de tend\u00eancias e padr\u00f5es, n\u00e3o em mentions \u00fanicos.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">O que \u00e9 o listening social do Instagram?<\/h2>\n\n\n\n<p><strong>A escuta social do Instagram \u00e9 o rastreamento e a an\u00e1lise automatizados de conversas no Instagram.<\/strong><\/p>\n\n\n\n<p><strong>Isso envolve o monitoramento de mentions marcados e n\u00e3o marcados, hashtags e outras palavras-chave<\/strong>&nbsp;para entender o sentimento real do p\u00fablico, identificar tend\u00eancias, descobrir padr\u00f5es e encontrar oportunidades de melhoria&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-no-instagram\/\">Desempenho no Instagram<\/a>&nbsp;e crescer na plataforma.<\/p>\n\n\n\n<p>As marcas que usam o listening social do Instagram podem aprimorar os esfor\u00e7os de marketing, aumentar a satisfa\u00e7\u00e3o do cliente e obter uma vantagem competitiva ao ficarem mais pr\u00f3ximas do que o p\u00fablico realmente pensa e sente.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Aviso importante<\/strong><br><br>O listening social manual funciona apenas para marcas muito pequenas (at\u00e9 ~100 mentions\/m\u00eas).<br><br><strong>Neste artigo, vamos nos concentrar em <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a> usado por marcas de m\u00e9dio e grande porte, onde a an\u00e1lise manual n\u00e3o \u00e9 dimensionada.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a ouvir as redes sociais do Instagram imediatamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\">Como usar o listening social para o Instagram em 8 etapas?&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Entenda o que voc\u00ea pode monitorar no Instagram<\/h3>\n\n\n\n<p>Escuta social do Instagram&nbsp;<strong>as ferramentas s\u00e3o limitadas<\/strong>d pelas pol\u00edticas da plataforma.<\/p>\n\n\n\n<p><strong>Mesmo o melhor software de monitoramento social n\u00e3o consegue monitorar o Instagram Stories, contas privadas e mensagens diretas<\/strong>. Isso \u00e9 imposs\u00edvel porque o Instagram pro\u00edbe isso diretamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.facebook.com\/terms\/dfc_platform_terms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Termos da plataforma Meta<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/graph-api\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">API de gr\u00e1ficos<\/a>&nbsp;Documenta\u00e7\u00e3o (t\u00e9cnica)<\/li>\n<\/ul>\n\n\n\n<p>Portanto, lembre-se de que, independentemente do que os profissionais de marketing e vendedores tentem lhe dizer&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de social listening<\/a>&nbsp; s\u00f3 pode rastrear e analisar dados relacionados a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9tricas de engajamento (como curtidas e coment\u00e1rios).<\/strong><\/li>\n\n\n\n<li><strong>Publica\u00e7\u00f5es do Instagram de perfis p\u00fablicos<\/strong><\/li>\n\n\n\n<li><strong>Carret\u00e9is<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags\">Hashtags<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Escolha a ferramenta certa<\/h3>\n\n\n\n<p>Agora que voc\u00ea entende as limita\u00e7\u00f5es universais do software de listening social do Instagram, \u00e9 hora de escolher a ferramenta certa.<\/p>\n\n\n\n<p>H\u00e1 dezenas de solu\u00e7\u00f5es diferentes no mercado. Encontrar a solu\u00e7\u00e3o certa pode levar algum tempo.&nbsp;<\/p>\n\n\n\n<p>Abaixo, voc\u00ea pode encontrar nossa sele\u00e7\u00e3o de <strong>As 5 melhores ferramentas <\/strong>que permitem que voc\u00ea fa\u00e7a listening social no Instagram.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">As ferramentas a seguir n\u00e3o est\u00e3o classificadas por popularidade ou desempenho. Elas foram escolhidas de forma independente por nossa equipe com base nos seguintes crit\u00e9rios: relev\u00e2ncia para o Instagram, adequa\u00e7\u00e3o para marcas de m\u00e9dio e grande porte, recursos de listening social, credibilidade no mercado e cobertura de diferentes casos de uso.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Principais pontos fortes                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Usu\u00e1rio ideal                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Insights r\u00e1pidos e facilidade de uso<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento e sentimento em tempo real<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Dimensionamento e marcas corporativas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brandwatch                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>An\u00e1lise profunda e uso corporativo<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>IA avan\u00e7ada e dados em grande escala<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas grandes e globais<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fluxos de trabalho e relat\u00f3rios da equipe<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pain\u00e9is e colabora\u00e7\u00e3o robustos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes de marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de m\u00eddia social completa<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ouvir e publicar em um s\u00f3 lugar<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes multicanais<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        YouScan                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escuta social visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reconhecimento de imagem de logotipos e produtos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas que priorizam o visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Configure seu projeto de audi\u00e7\u00e3o<\/h3>\n\n\n\n<p>O processo de configura\u00e7\u00e3o de seu projeto de listening social \u00e9 bastante semelhante, independentemente da ferramenta escolhida.&nbsp;<\/p>\n\n\n\n<p>Primeiro, selecione uma palavra-chave ou palavras-chave para rastrear e analisar. Use o nome de sua marca, o nome de um concorrente, seus produtos ou servi\u00e7os, hashtags, palavras-chave relevantes para seu setor e assim por diante.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda05ee6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda05ee6\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea1ca5bc-1d4e-4cdb-8688-d300e5e306ff.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p id=\"connect\">Em seguida, conecte seu projeto ao Instagram. Normalmente, para obter uma an\u00e1lise ainda mais precisa, voc\u00ea deve adicionar um link direto para o perfil da sua marca no Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda061e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda061e6\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/a231fef1-d3d9-494f-948c-747590669edb.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/filtros-que-economizam-tempo-e-que-toda-ferramenta-de-monitoramento-social-deve-ter\/\" target=\"_blank\" rel=\"noopener\" title=\"Filtros de listening social que economizam tempo para serem usados\">Filtros de listening social que economizam tempo para serem usados<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Ativar alertas<\/h3>\n\n\n\n<p>Um dos principais benef\u00edcios do uso de ferramentas de monitoramento social \u00e9 que elas podem enviar notifica\u00e7\u00f5es e relat\u00f3rios instant\u00e2neos. Isso \u00e9 muito \u00fatil, especialmente quando h\u00e1 um pico repentino de mentions que pode sinalizar um momento viral ou uma crise.<\/p>\n\n\n\n<p>Independentemente da ferramenta que voc\u00ea usa, \u00e9 poss\u00edvel definir alertas altamente personaliz\u00e1veis. Voc\u00ea pode escolher as regras que acionam as notifica\u00e7\u00f5es no aplicativo e por e-mail, bem como a frequ\u00eancia dos relat\u00f3rios padr\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda06560&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda06560\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/331f3e11-2d9c-4abc-a8b3-b11dd26008a1.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Configure seu primeiro projeto de monitoramento de redes sociais no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Analise seu sentimento<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimento-do-instagram\/\">An\u00e1lise de sentimento do Instagram<\/a>&nbsp;\u00e9 uma t\u00e9cnica de processamento de linguagem natural para descobrir os verdadeiros sentimentos das pessoas por tr\u00e1s de seu conte\u00fado on-line.&nbsp;<\/p>\n\n\n\n<p>Ele permite que voc\u00ea veja rapidamente se os usu\u00e1rios do Instagram discutem sua marca de forma positiva, negativa ou neutra. Como resultado, voc\u00ea pode identificar o que deixa seu p\u00fablico feliz e o que o deixa frustrado.<\/p>\n\n\n\n<p>Esse insight \u00e9 inestim\u00e1vel para gerenciar conversas, abordar preocupa\u00e7\u00f5es antes que elas aumentem e aprimorar seus produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>As tend\u00eancias de sentimento ao longo do tempo mostram se o seu&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>&nbsp;est\u00e1 indo na dire\u00e7\u00e3o certa ou muito pelo contr\u00e1rio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda07e0c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda07e0c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg\" alt=\"an\u00e1lise de sentimento Instagram\" class=\"wp-image-182399\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de an\u00e1lise de sentimento do Instagram no painel do Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o sentimento de seu Instagram com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Encontre seus influenciadores e embaixadores da marca<\/h3>\n\n\n\n<p>O Instagram est\u00e1 repleto de criadores que moldam as opini\u00f5es p\u00fablicas.&nbsp;<\/p>\n\n\n\n<p>As ferramentas de escuta social podem ajud\u00e1-lo a identificar quais contas mention sua marca mais frequentemente e geram a maior exposi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Esse conhecimento pode ajud\u00e1-lo a iniciar campanhas de marketing de influenciadores orientadas por dados que realmente geram resultados.&nbsp;<\/p>\n\n\n\n<p>Em vez de tentar adivinhar com quem fazer parceria, voc\u00ea pode se concentrar nos criadores que j\u00e1 demonstram interesse em sua marca ou nicho. Isso resulta em maior autenticidade, maior envolvimento e melhor ROI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda09234&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda09234\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg\" alt=\"guia influenciadores para fins de escuta social do Instagram\" class=\"wp-image-182402\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-248x137.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1 <strong>Dica profissional: Coopere com os nano e microinfluenciadores<\/strong><br><br>De acordo com o&nbsp;<a href=\"https:\/\/thesocialcat.com\/blog\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rio de marketing de influ\u00eancia da Social Cat<\/a>, Em rela\u00e7\u00e3o \u00e0s contas maiores, os nanoinfluenciadores (de 1.000 a 10.000 seguidores) e os microinfluenciadores (de 10.000 a 50.000 seguidores) t\u00eam taxas de engajamento muito mais altas (2,71% e 1,81%, respectivamente).&nbsp;<br><br>Al\u00e9m disso, esses criadores t\u00eam expectativas financeiras bem menores e s\u00e3o muito mais f\u00e1ceis de contatar. No Brand24, voc\u00ea pode encontr\u00e1-los aplicando o filtro de pontua\u00e7\u00e3o de influ\u00eancia (1 \u2013 7).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\">07 Descubra os t\u00f3picos e os contextos em que as pessoas discutem sua marca no Instagram<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\">Instagram mentions<\/a>&nbsp;raramente s\u00e3o isolados. Em geral, elas se conectam a tend\u00eancias e discuss\u00f5es mais amplas.<\/p>\n\n\n\n<p>A an\u00e1lise de t\u00f3picos ajuda a entender sobre o que as pessoas realmente est\u00e3o falando quando mention sua marca, seus produtos ou seus concorrentes.<\/p>\n\n\n\n<p>Ferramentas de escuta social como o Brand24 podem reconhecer t\u00f3picos recorrentes e agrup\u00e1-los.&nbsp;<\/p>\n\n\n\n<p><strong>Esse conhecimento permite que voc\u00ea:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar lacunas de conte\u00fado<\/li>\n\n\n\n<li>Ajustar as campanhas para que repercutam o que j\u00e1 interessa ao seu p\u00fablico<\/li>\n\n\n\n<li>Identificar problemas emergentes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda09e44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda09e44\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg\" alt=\"escuta social do instagram 0 ai an\u00e1lise de t\u00f3picos em brand24\" class=\"wp-image-182401\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-300x118.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-90x35.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\">08 Benchmark com os concorrentes<\/h3>\n\n\n\n<p>A an\u00e1lise competitiva permite que voc\u00ea compare suas <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade da marca,\">visibilidade da marca,<\/a> <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"sentimento\">sentimento<\/a>e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"compartilhamento de voz\">compartilhamento de voz<\/a> contra seus concorrentes.&nbsp;<\/p>\n\n\n\n<p>Ao monitorar com que frequ\u00eancia e em que contexto eles s\u00e3o mentioned, voc\u00ea pode identificar seus pontos fortes, descobrir lacunas em sua estrat\u00e9gia e encontrar oportunidades para posicionar sua marca de forma mais eficaz.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar os sucessos deles para inspirar suas campanhas futuras.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400eda0a98a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400eda0a98a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg\" alt=\"Compara\u00e7\u00e3o entre a DJI e a GoPro em rela\u00e7\u00e3o \u00e0 presen\u00e7a delas no Instagram\" class=\"wp-image-182400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre DJI e GoPro com rela\u00e7\u00e3o \u00e0 sua presen\u00e7a no Instagram (fonte: Brand24)<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe seus concorrentes no Instagram como um profissional!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>O listening social do Instagram ajuda voc\u00ea a deixar de reagir aos mentions e passar a entender o que realmente impulsiona as conversas. Ele lhe d\u00e1 acesso a insights que melhoram o marketing, o atendimento ao cliente, o desenvolvimento de produtos e a estrat\u00e9gia competitiva.<\/p>\n\n\n\n<p>Em escala, o rastreamento manual n\u00e3o \u00e9 mais suficiente. Com as ferramentas certas, \u00e9 poss\u00edvel analisar grandes volumes de dados, identificar tend\u00eancias antecipadamente e tomar decis\u00f5es melhores com base no feedback real do usu\u00e1rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Quais s\u00e3o os benef\u00edcios comerciais do listening social do Instagram?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A an\u00e1lise de men\u00e7\u00f5es no Instagram tem um impacto real nos neg\u00f3cios, ajudando voc\u00ea a tomar decis\u00f5es mais inteligentes nas \u00e1reas de marketing, atendimento ao cliente e desenvolvimento de produtos.<br><br>Em <strong>atendimento ao cliente<\/strong>, isso traz \u00e0 tona coment\u00e1rios indiretos que, de outra forma, voc\u00ea deixaria passar \u2014 um coment\u00e1rio como \u201cmeus novos t\u00eanis Asics finalmente chegaram, depois de duas semanas de entrega\u201d se torna um sinal de que h\u00e1 espa\u00e7o para melhorias. Em <strong>marketing<\/strong>, isso revela o que seu p\u00fablico-alvo realmente precisa; assim, uma postagem como \u201cprocurando t\u00eanis de corrida ecol\u00f3gicos\u201d pode dar origem \u00e0 promo\u00e7\u00e3o de linhas de produtos sustent\u00e1veis. Para <strong>avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/strong>, isso ajuda a identificar tend\u00eancias do setor e oportunidades de crescimento \u2014 perceber que \u201co novo Speedcross da Salomon \u00e9 muito mais voltado para corrida em trilha do que o Speedgoat da Hoka\u201d aponta para uma mudan\u00e7a em dire\u00e7\u00e3o a segmentos de nicho de corrida em trilha que vale a pena explorar. No <strong>produto<\/strong> Por outro lado, quest\u00f5es recorrentes e ideias de desenvolvimento surgem naturalmente, como \u201cse voc\u00ea tem p\u00e9s largos, eu n\u00e3o recomendaria o Asics Superblast\u201d \u2013 uma inspira\u00e7\u00e3o direta para modelos com corte mais largo. Por fim, para <strong>estrat\u00e9gia de conte\u00fado<\/strong>, isso ajuda a identificar e aproveitar o conte\u00fado gerado pelos usu\u00e1rios, transformando uma postagem entusiasmada como \u201cestou obcecada pelo meu novo conjunto da Lululemon\u201d em uma oportunidade de compartilhar novamente conte\u00fado aut\u00eantico e fortalecer o reconhecimento da marca.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">Qual \u00e9 a diferen\u00e7a entre o monitoramento do Instagram e a escuta social do Instagram?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">A escuta social no Instagram costuma ser confundida com o monitoramento do Instagram, mas, embora pare\u00e7am semelhantes, t\u00eam objetivos diferentes. Em termos simples: o monitoramento do Instagram mostra o que est\u00e1 acontecendo; a escuta social no Instagram explica por que isso est\u00e1 acontecendo e o que fazer a seguir.<br><br><strong>Monitoramento do Instagram<\/strong> trata-se de coletar dados \u2014 o que as pessoas dizem na plataforma \u2014, permitindo respostas imediatas a mentions, mensagens e coment\u00e1rios. \u00c9 uma abordagem reativa e de curto prazo.<br><strong>Monitoramento social do Instagram<\/strong> vai al\u00e9m, analisando por que as pessoas dizem o que dizem e o que isso realmente significa, com o objetivo de obter insights para orientar decis\u00f5es empresariais e acompanhar as tend\u00eancias do setor a longo prazo.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Transforme os mentions do Instagram em insights. Descubra como o listening social ajuda voc\u00ea a entender seu p\u00fablico, identificar tend\u00eancias e tomar decis\u00f5es melhores.<\/p>","protected":false},"author":83,"featured_media":177351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-177283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Turn Instagram mentions into insights. 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