{"id":177283,"date":"2026-03-26T14:53:39","date_gmt":"2026-03-26T13:53:39","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177283"},"modified":"2026-03-26T14:53:40","modified_gmt":"2026-03-26T13:53:40","slug":"escuta-social-do-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/instagram-social-listening\/","title":{"rendered":"Escuta social do Instagram: Dicas e ferramentas para 2026"},"content":{"rendered":"<p><strong>Se voc\u00ea gerencia uma marca no Instagram, provavelmente est\u00e1 sobrecarregado com conte\u00fado, coment\u00e1rios e mentions. O listening social do Instagram ajuda voc\u00ea a transformar essas conversas ca\u00f3ticas em insights claros, para que voc\u00ea possa entender seu p\u00fablico, identificar tend\u00eancias e responder antes que os problemas aumentem. Neste guia, mostraremos exatamente como fazer isso.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O listening social do Instagram revela insights reais<\/h4>\n                <p class=\"acf-key-takeaways__text\">Ele rastreia e analisa as conversas al\u00e9m dos mentions marcados, incluindo hashtags e palavras-chave n\u00e3o marcadas. Isso ajuda voc\u00ea a entender o que as pessoas realmente pensam sobre sua marca.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A escuta manual n\u00e3o funciona em escala<\/h4>\n                <p class=\"acf-key-takeaways__text\">O rastreamento manual \u00e9 adequado apenas para marcas muito pequenas (at\u00e9 ~100 mentions\/m\u00eas). As marcas maiores precisam de ferramentas para capturar e analisar com efici\u00eancia grandes volumes de dados.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O acesso aos dados \u00e9 limitado pelas pol\u00edticas do Instagram<\/h4>\n                <p class=\"acf-key-takeaways__text\">Nenhuma ferramenta pode monitorar Stories, contas privadas ou mensagens diretas. O listening social se concentra em dados p\u00fablicos, como postagens, hashtags e m\u00e9tricas de engajamento.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Os insights geram melhores decis\u00f5es de neg\u00f3cios<\/h4>\n                <p class=\"acf-key-takeaways__text\">A escuta social d\u00e1 suporte ao marketing, ao atendimento ao cliente, ao produto e \u00e0 estrat\u00e9gia competitiva. O valor real est\u00e1 na identifica\u00e7\u00e3o de tend\u00eancias e padr\u00f5es, n\u00e3o em mentions \u00fanicos.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatis\">O que \u00e9 o listening social do Instagram?<\/h2>\n\n\n\n<p><strong>A escuta social do Instagram \u00e9 o rastreamento e a an\u00e1lise automatizados de conversas no Instagram.<\/strong><\/p>\n\n\n\n<p><strong>Isso envolve o monitoramento de mentions marcados e n\u00e3o marcados, hashtags e outras palavras-chave<\/strong>&nbsp;para entender o sentimento real do p\u00fablico, identificar tend\u00eancias, descobrir padr\u00f5es e encontrar oportunidades de melhoria&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/desempenho-no-instagram\/\">Desempenho no Instagram<\/a>&nbsp;e crescer na plataforma.<\/p>\n\n\n\n<p>As marcas que usam o listening social do Instagram podem aprimorar os esfor\u00e7os de marketing, aumentar a satisfa\u00e7\u00e3o do cliente e obter uma vantagem competitiva ao ficarem mais pr\u00f3ximas do que o p\u00fablico realmente pensa e sente.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\u26a0\ufe0f <strong>Aviso importante<\/strong><br><br>O listening social manual funciona apenas para marcas muito pequenas (at\u00e9 ~100 mentions\/m\u00eas).<br><br><strong>Neste artigo, vamos nos concentrar em <\/strong><a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-listening-social\/\" target=\"_blank\" rel=\"noopener\" title=\"escuta social\">escuta social<\/a> usado por marcas de m\u00e9dio e grande porte, onde a an\u00e1lise manual n\u00e3o \u00e9 dimensionada.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a ouvir as redes sociais do Instagram imediatamente!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide\">Como usar o listening social para o Instagram em 8 etapas?\u00a0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\">01 Entenda o que voc\u00ea pode monitorar no Instagram<\/h3>\n\n\n\n<p>Escuta social do Instagram&nbsp;<strong>as ferramentas s\u00e3o limitadas<\/strong>d pelas pol\u00edticas da plataforma.<\/p>\n\n\n\n<p><strong>Mesmo o melhor software de monitoramento social n\u00e3o consegue monitorar o Instagram Stories, contas privadas e mensagens diretas<\/strong>. Isso \u00e9 imposs\u00edvel porque o Instagram pro\u00edbe isso diretamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.facebook.com\/terms\/dfc_platform_terms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Termos da plataforma Meta<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/graph-api\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">API de gr\u00e1ficos<\/a>\u00a0Documenta\u00e7\u00e3o (t\u00e9cnica)<\/li>\n<\/ul>\n\n\n\n<p>Portanto, lembre-se de que, independentemente do que os profissionais de marketing e vendedores tentem lhe dizer\u00a0<a href=\"https:\/\/brand24.com\/blog\/pt\/ferramentas-de-escuta-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de escuta social<\/a>\u00a0 s\u00f3 pode rastrear e analisar dados relacionados a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9tricas de engajamento (como curtidas e coment\u00e1rios).<\/strong><\/li>\n\n\n\n<li><strong>Publica\u00e7\u00f5es do Instagram de perfis p\u00fablicos<\/strong><\/li>\n\n\n\n<li><strong>Carret\u00e9is<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/hashtags-do-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Hashtags\">Hashtags<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\">02 Escolha a ferramenta certa<\/h3>\n\n\n\n<p>Agora que voc\u00ea entende as limita\u00e7\u00f5es universais do software de listening social do Instagram, \u00e9 hora de escolher a ferramenta certa.<\/p>\n\n\n\n<p>H\u00e1 dezenas de solu\u00e7\u00f5es diferentes no mercado. Encontrar a solu\u00e7\u00e3o certa pode levar algum tempo.&nbsp;<\/p>\n\n\n\n<p>Abaixo, voc\u00ea pode encontrar nossa sele\u00e7\u00e3o de <strong>As 5 melhores ferramentas <\/strong>que permitem que voc\u00ea fa\u00e7a listening social no Instagram.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">As ferramentas a seguir n\u00e3o est\u00e3o classificadas por popularidade ou desempenho. Elas foram escolhidas de forma independente por nossa equipe com base nos seguintes crit\u00e9rios: relev\u00e2ncia para o Instagram, adequa\u00e7\u00e3o para marcas de m\u00e9dio e grande porte, recursos de listening social, credibilidade no mercado e cobertura de diferentes casos de uso.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Principais pontos fortes                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Usu\u00e1rio ideal                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Brand24                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Insights r\u00e1pidos e facilidade de uso<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitoramento e sentimento em tempo real<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Dimensionamento e marcas corporativas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Observa\u00e7\u00e3o da marca                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>An\u00e1lise profunda e uso corporativo<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>IA avan\u00e7ada e dados em grande escala<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas grandes e globais<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Sprout Social                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fluxos de trabalho e relat\u00f3rios da equipe<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pain\u00e9is e colabora\u00e7\u00e3o robustos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes de marketing<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Hootsuite                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ferramenta de m\u00eddia social completa<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ouvir e publicar em um s\u00f3 lugar<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipes multicanais<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        YouScan                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escuta social visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reconhecimento de imagem de logotipos e produtos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas que priorizam o visual<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 - a melhor ferramenta de monitoramento social!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\">03 Configure seu projeto de audi\u00e7\u00e3o<\/h3>\n\n\n\n<p>O processo de configura\u00e7\u00e3o de seu projeto de listening social \u00e9 bastante semelhante, independentemente da ferramenta escolhida.&nbsp;<\/p>\n\n\n\n<p>Primeiro, selecione uma palavra-chave ou palavras-chave para rastrear e analisar. Use o nome de sua marca, o nome de um concorrente, seus produtos ou servi\u00e7os, hashtags, palavras-chave relevantes para seu setor e assim por diante.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922b8f20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922b8f20\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea1ca5bc-1d4e-4cdb-8688-d300e5e306ff.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p id=\"connect\">Em seguida, conecte seu projeto ao Instagram. Normalmente, para obter uma an\u00e1lise ainda mais precisa, voc\u00ea deve adicionar um link direto para o perfil da sua marca no Instagram.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922b9157&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922b9157\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/a231fef1-d3d9-494f-948c-747590669edb.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Leia mais: <a href=\"https:\/\/brand24.com\/blog\/pt\/filtros-que-economizam-tempo-e-que-toda-ferramenta-de-monitoramento-social-deve-ter\/\" target=\"_blank\" rel=\"noopener\" title=\"Filtros de listening social que economizam tempo para serem usados\">Filtros de listening social que economizam tempo para serem usados<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\">04 Ativar alertas<\/h3>\n\n\n\n<p>Um dos principais benef\u00edcios do uso de ferramentas de monitoramento social \u00e9 que elas podem enviar notifica\u00e7\u00f5es e relat\u00f3rios instant\u00e2neos. Isso \u00e9 muito \u00fatil, especialmente quando h\u00e1 um pico repentino de mentions que pode sinalizar um momento viral ou uma crise.<\/p>\n\n\n\n<p>Independentemente da ferramenta que voc\u00ea usa, \u00e9 poss\u00edvel definir alertas altamente personaliz\u00e1veis. Voc\u00ea pode escolher as regras que acionam as notifica\u00e7\u00f5es no aplicativo e por e-mail, bem como a frequ\u00eancia dos relat\u00f3rios padr\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922b9361&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922b9361\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/331f3e11-2d9c-4abc-a8b3-b11dd26008a1.png\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Configure seu primeiro projeto de monitoramento de redes sociais no Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\">05 Analise seu sentimento<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimento-do-instagram\/\">An\u00e1lise de sentimento do Instagram<\/a>&nbsp;\u00e9 uma t\u00e9cnica de processamento de linguagem natural para descobrir os verdadeiros sentimentos das pessoas por tr\u00e1s de seu conte\u00fado on-line.&nbsp;<\/p>\n\n\n\n<p>Ele permite que voc\u00ea veja rapidamente se os usu\u00e1rios do Instagram discutem sua marca de forma positiva, negativa ou neutra. Como resultado, voc\u00ea pode identificar o que deixa seu p\u00fablico feliz e o que o deixa frustrado.<\/p>\n\n\n\n<p>Esse insight \u00e9 inestim\u00e1vel para gerenciar conversas, abordar preocupa\u00e7\u00f5es antes que elas aumentem e aprimorar seus produtos ou servi\u00e7os.<\/p>\n\n\n\n<p>As tend\u00eancias de sentimento ao longo do tempo mostram se o seu&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>&nbsp;est\u00e1 indo na dire\u00e7\u00e3o certa ou muito pelo contr\u00e1rio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922b9aaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922b9aaa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg\" alt=\"an\u00e1lise de sentimento Instagram\" class=\"wp-image-182399\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-1140x513.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_sentiment_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico de an\u00e1lise de sentimento do Instagram no painel do Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise o sentimento de seu Instagram com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\">06 Encontre seus influenciadores e embaixadores da marca<\/h3>\n\n\n\n<p>O Instagram est\u00e1 repleto de criadores que moldam as opini\u00f5es p\u00fablicas.&nbsp;<\/p>\n\n\n\n<p>As ferramentas de escuta social podem ajud\u00e1-lo a identificar quais contas mention sua marca mais frequentemente e geram a maior exposi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Esse conhecimento pode ajud\u00e1-lo a iniciar campanhas de marketing de influenciadores orientadas por dados que realmente geram resultados.&nbsp;<\/p>\n\n\n\n<p>Em vez de tentar adivinhar com quem fazer parceria, voc\u00ea pode se concentrar nos criadores que j\u00e1 demonstram interesse em sua marca ou nicho. Isso resulta em maior autenticidade, maior envolvimento e melhor ROI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922ba3a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922ba3a6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg\" alt=\"guia influenciadores para fins de escuta social do Instagram\" class=\"wp-image-182402\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-1140x630.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-248x137.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-90x50.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2-520x287.jpg 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_influencer_analysis-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">\ud83d\udca1 <strong>Dica profissional: Coopere com os nano e microinfluenciadores<\/strong><br><br>De acordo com o\u00a0<a href=\"https:\/\/thesocialcat.com\/blog\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">Relat\u00f3rio de marketing de influ\u00eancia da Social Cat<\/a>, Em rela\u00e7\u00e3o \u00e0s contas maiores, os nanoinfluenciadores (de 1.000 a 10.000 seguidores) e os microinfluenciadores (de 10.000 a 50.000 seguidores) t\u00eam taxas de engajamento muito mais altas (2,71% e 1,81%, respectivamente).\u00a0<br><br>Al\u00e9m disso, esses criadores t\u00eam expectativas financeiras muito menores e s\u00e3o muito mais f\u00e1ceis de alcan\u00e7ar. No Brand24, voc\u00ea pode encontr\u00e1-los aplicando o filtro Influence score (1 - 7).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\">07 Descubra os t\u00f3picos e os contextos em que as pessoas discutem sua marca no Instagram<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/instagram-mentions\/\">Instagram mentions<\/a>&nbsp;raramente s\u00e3o isolados. Em geral, elas se conectam a tend\u00eancias e discuss\u00f5es mais amplas.<\/p>\n\n\n\n<p>A an\u00e1lise de t\u00f3picos ajuda a entender sobre o que as pessoas realmente est\u00e3o falando quando mention sua marca, seus produtos ou seus concorrentes.<\/p>\n\n\n\n<p>Ferramentas de escuta social como o Brand24 podem reconhecer t\u00f3picos recorrentes e agrup\u00e1-los.&nbsp;<\/p>\n\n\n\n<p><strong>Esse conhecimento permite que voc\u00ea:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar lacunas de conte\u00fado<\/li>\n\n\n\n<li>Ajustar as campanhas para que repercutam o que j\u00e1 interessa ao seu p\u00fablico<\/li>\n\n\n\n<li>Identificar problemas emergentes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922bab2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922bab2b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg\" alt=\"escuta social do instagram 0 ai an\u00e1lise de t\u00f3picos em brand24\" class=\"wp-image-182401\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-1140x447.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-300x118.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-248x97.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis-90x35.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_topic_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\">08 Benchmark com os concorrentes<\/h3>\n\n\n\n<p>A an\u00e1lise competitiva permite que voc\u00ea compare suas <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"visibilidade da marca,\">visibilidade da marca,<\/a> <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noopener\" title=\"sentimento\">sentimento<\/a>e <a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"compartilhamento de voz\">compartilhamento de voz<\/a> contra seus concorrentes.\u00a0<\/p>\n\n\n\n<p>Ao monitorar com que frequ\u00eancia e em que contexto eles s\u00e3o mentioned, voc\u00ea pode identificar seus pontos fortes, descobrir lacunas em sua estrat\u00e9gia e encontrar oportunidades para posicionar sua marca de forma mais eficaz.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar os sucessos deles para inspirar suas campanhas futuras.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d29922bb18a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d29922bb18a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"685\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg\" alt=\"Compara\u00e7\u00e3o entre a DJI e a GoPro em rela\u00e7\u00e3o \u00e0 presen\u00e7a delas no Instagram\" class=\"wp-image-182400\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-1140x685.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-300x180.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-248x149.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis-90x54.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_social_listening_competitor_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre DJI e GoPro com rela\u00e7\u00e3o \u00e0 sua presen\u00e7a no Instagram (fonte: Brand24)<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe seus concorrentes no Instagram como um profissional!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclus\u00e3o<\/h2>\n\n\n\n<p>O listening social do Instagram ajuda voc\u00ea a deixar de reagir aos mentions e passar a entender o que realmente impulsiona as conversas. Ele lhe d\u00e1 acesso a insights que melhoram o marketing, o atendimento ao cliente, o desenvolvimento de produtos e a estrat\u00e9gia competitiva.<\/p>\n\n\n\n<p>Em escala, o rastreamento manual n\u00e3o \u00e9 mais suficiente. Com as ferramentas certas, \u00e9 poss\u00edvel analisar grandes volumes de dados, identificar tend\u00eancias antecipadamente e tomar decis\u00f5es melhores com base no feedback real do usu\u00e1rio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PERGUNTAS FREQUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"whatarebeneftits\">Quais s\u00e3o os benef\u00edcios comerciais do listening social do Instagram?<\/h3>\n\n\n\n<p>O listening social do Instagram tem um impacto real nos neg\u00f3cios. Ele ajuda voc\u00ea a tomar decis\u00f5es mais inteligentes em marketing, atendimento ao cliente e desenvolvimento de produtos.<\/p>\n\n\n\n<p>Os cinco benef\u00edcios comerciais mais importantes de uma estrat\u00e9gia de monitoramento do Instagram s\u00e3o:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u00c1rea de neg\u00f3cios<\/strong><\/td><td><strong>Impacto do listening social<\/strong><\/td><td><strong>Exemplo<\/strong><\/td><\/tr><tr><td><strong>Atendimento ao cliente<\/strong><\/td><td>Insights sobre o feedback n\u00e3o direto do cliente<\/td><td>\u201cMeus novos Asics finalmente chegaram depois de duas semanas de entrega\u201d - um sinal de melhoria<\/td><\/tr><tr><td><strong>Marketing<\/strong><\/td><td>Descobrir as necessidades e prefer\u00eancias do p\u00fablico-alvo<\/td><td>\u201cProcurando t\u00eanis de corrida ecologicamente corretos\u201d - um gatilho para promover linhas de produtos sustent\u00e1veis<\/td><\/tr><tr><td><strong>Avalia\u00e7\u00e3o comparativa da concorr\u00eancia<\/strong><\/td><td>Identificar tend\u00eancias do setor e oportunidades de crescimento<\/td><td>\u201cO novo Speedcross da Salomon \u00e9 muito mais voltado para a corrida em trilhas do que o Hoka Speedgoat\u201d - uma oportunidade de identificar uma mudan\u00e7a para segmentos de nicho em trilhas<\/td><\/tr><tr><td><strong>Produto<\/strong><\/td><td>Descoberta de problemas recorrentes e ideias de desenvolvimento<\/td><td>\u201cSe voc\u00ea tem p\u00e9s largos, eu n\u00e3o recomendaria o Asics Superblast\u201d - uma inspira\u00e7\u00e3o para modelos com ajuste mais largo<\/td><\/tr><tr><td><strong>Estrat\u00e9gia de conte\u00fado<\/strong><\/td><td>Identificar e aproveitar o conte\u00fado gerado pelo usu\u00e1rio<\/td><td>\u201cObcecado com meu novo conjunto Lululemon \ud83d\ude0d\u201d - uma oportunidade de compartilhar novamente conte\u00fado aut\u00eantico e fortalecer&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Aproveite os benef\u00edcios da escuta social do Instagram!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=445\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monitoringvslistening\">Qual \u00e9 a diferen\u00e7a entre o monitoramento do Instagram e a escuta social do Instagram?<\/h3>\n\n\n\n<p>A escuta social do Instagram \u00e9 frequentemente confundida com o monitoramento do Instagram. Embora inicialmente essas duas abordagens pare\u00e7am semelhantes, elas t\u00eam finalidades diferentes.<\/p>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/monitoramento-do-instagram\/\">Monitoramento do Instagram<\/a>&nbsp;informa o que est\u00e1 acontecendo. O listening social do Instagram explica por que isso est\u00e1 acontecendo e o que fazer em seguida.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Monitoramento do Instagram<\/strong><\/td><td><strong>Monitoramento social do Instagram<\/strong><\/td><\/tr><tr><td>Coleta de dados (o que as pessoas dizem na plataforma)<\/td><td>An\u00e1lise de dados (por que eles dizem o que dizem e o que isso realmente significa)<\/td><\/tr><tr><td>Respostas imediatas a mentions, mensagens e feedback<\/td><td>Obten\u00e7\u00e3o de insights para orientar as decis\u00f5es de neg\u00f3cios<\/td><\/tr><tr><td>Rea\u00e7\u00f5es de curto prazo e da vida real<\/td><td>Estrat\u00e9gia de longo prazo, acompanhando as tend\u00eancias do setor<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Transforme os mentions do Instagram em insights. Descubra como o listening social ajuda voc\u00ea a entender seu p\u00fablico, identificar tend\u00eancias e tomar decis\u00f5es melhores.<\/p>","protected":false},"author":83,"featured_media":177351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-177283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=177283"}],"version-history":[{"count":15,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177283\/revisions"}],"predecessor-version":[{"id":182454,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177283\/revisions\/182454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/177351"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=177283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=177283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=177283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}