{"id":177781,"date":"2025-10-02T13:46:22","date_gmt":"2025-10-02T11:46:22","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=177781"},"modified":"2026-03-10T12:55:52","modified_gmt":"2026-03-10T11:55:52","slug":"concorrentes-da-amazon","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/amazon-competitors\/","title":{"rendered":"5 Biggest Amazon Competitors in 2026 [Data-Backed Report]"},"content":{"rendered":"<p>A Amazon \u00e9 o rei das compras on-line e uma das marcas mais reconhecidas do mundo. Bilh\u00f5es de pessoas a veem todos os meses, mas a batalha pelo dom\u00ednio do com\u00e9rcio eletr\u00f4nico ainda n\u00e3o acabou. Neste relat\u00f3rio, revelamos cinco concorrentes que amea\u00e7am seriamente sua coroa.<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li>Embora&nbsp;<strong>A Amazon \u00e9 l\u00edder incontest\u00e1vel no com\u00e9rcio eletr\u00f4nico<\/strong>No entanto, seus concorrentes diretos continuam a desafiar seu dom\u00ednio em mercados importantes.<\/li>\n\n\n\n<li>Uma an\u00e1lise detalhada da concorr\u00eancia comprova que, embora a Amazon estabele\u00e7a padr\u00f5es globais para o varejo on-line, a empresa n\u00e3o \u00e9 a \u00fanica,&nbsp;<strong>outras plataformas capitalizam seus pontos fortes exclusivos<\/strong>&nbsp;- desde a presen\u00e7a f\u00edsica no varejo, passando pela especializa\u00e7\u00e3o em nichos, at\u00e9 a fixa\u00e7\u00e3o de pre\u00e7os agressivos.<\/li>\n\n\n\n<li><strong>Os concorrentes mais not\u00e1veis da Amazon s\u00e3o o Walmart&nbsp;<\/strong>(l\u00edder em lojas f\u00edsicas),&nbsp;<strong>eBay<\/strong>&nbsp;(a for\u00e7a dominante nos leil\u00f5es on-line),&nbsp;<strong>Flipkart<\/strong>&nbsp;(dominante na \u00cdndia),&nbsp;<strong>AliExpress<\/strong>&nbsp;(oferecendo compras internacionais a pre\u00e7os acess\u00edveis),&nbsp;<strong>e Etsy<\/strong>&nbsp;(l\u00edder em produtos artesanais e de nicho).<\/li>\n<\/ul>\n\n\n\n<p>A Amazon \u00e9, sem d\u00favida, uma das marcas mais ic\u00f4nicas do nosso tempo. Uma verdadeira vingadora da \"Big Tech\", moldando a maneira como fazemos compras, trabalhamos e passamos nosso tempo livre.<\/p>\n\n\n\n<p><strong>A empresa de Jeff Bezos tornou-se l\u00edder global em v\u00e1rios setores:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A maior loja on-line do mundo<\/strong><\/li>\n\n\n\n<li>Uma for\u00e7a dominante em <strong>computa\u00e7\u00e3o em nuvem por meio do Amazon Web Services (AWS)<\/strong><\/li>\n\n\n\n<li>Um participante importante na <strong>streaming e entretenimento digital com o Amazon Prime Video e o Audible<\/strong><\/li>\n\n\n\n<li>Um inovador em <strong>eletr\u00f4nicos de consumo com dispositivos como Kindle e Alexa<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m disso, ela amplia continuamente os limites da log\u00edstica, da intelig\u00eancia artificial e at\u00e9 mesmo da tecnologia espacial.<\/p>\n\n\n\n<p>Com um imp\u00e9rio comercial t\u00e3o vasto, \u00e9 quase imposs\u00edvel cobrir todos os concorrentes da Amazon em um \u00fanico artigo.<\/p>\n\n\n\n<p><strong>\u00c9 por isso que vou me concentrar em seu neg\u00f3cio principal - o mercado on-line - e explorar as marcas que desafiam a Amazon em seu territ\u00f3rio.&nbsp;<\/strong><\/p>\n\n\n\n<p>Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtodiscover\">Como descobrir os principais concorrentes da Amazon?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"googleandal\">01 Pergunte ao Google e \u00e0 IA<\/h3>\n\n\n\n<p>O Google \u00e9 um bom ponto de partida para pesquisar marcas que competem com a Amazon. Ele geralmente mostra uma <strong>Carrossel de concorrentes<\/strong> bem na parte superior dos resultados.<\/p>\n\n\n\n<p>A lista \u00e9 compilada a partir de pesquisas populares e dados dispon\u00edveis publicamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599385e6de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599385e6de\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"557\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg\" alt=\"carrossel do google apresentando concorrentes da amazon\" class=\"wp-image-177784\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-1140x557.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-300x147.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_google_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Carousel apresentando concorrentes da Amazon<\/figcaption><\/figure>\n\n\n\n<p>Abaixo da lista, voc\u00ea tamb\u00e9m pode encontrar um resumo mais descritivo da vis\u00e3o geral da IA. <\/p>\n\n\n\n<p>Ele <strong>resume os principais concorrentes da Amazon<\/strong> e <strong>adiciona contexto<\/strong> explicando por que eles s\u00e3o vistos como rivais no mercado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599385ec7a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599385ec7a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1055\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg\" alt=\"Vis\u00e3o geral da IA do Google acrescenta contexto aos concorrentes da Amazon\" class=\"wp-image-177809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-1140x1055.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-300x278.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research-172x159.jpg 172w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_ai_overview_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral da IA do Google acrescenta contexto aos concorrentes da Amazon<\/figcaption><\/figure>\n\n\n\n<p><strong>Agora, vamos aprofundar nossa pesquisa com fatos concretos.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">02 Ferramenta de monitoramento de m\u00eddia com tecnologia de IA<\/h3>\n\n\n\n<p>Uma maneira inteligente de continuar <a href=\"https:\/\/brand24.com\/blog\/pt\/pesquisa-da-concorrencia\/\" target=\"_blank\" rel=\"noopener\" title=\"pesquisa da concorr\u00eancia\">pesquisa da concorr\u00eancia<\/a> \u00e9 usar um sistema de <a href=\"https:\/\/brand24.com\/blog\/pt\/o-que-e-monitoramento-e-analise-de-midia\/\" target=\"_blank\" rel=\"noopener\" title=\"monitoramento de m\u00eddia\">monitoramento de m\u00eddia<\/a> ferramenta como <strong>Brand24<\/strong>.<\/p>\n\n\n\n<p>\u00c9 uma ferramenta que <strong>coleta e analisa os mentions da marca em<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataformas de m\u00eddia social como Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Reddit, Telegram, Twitch e Bluesky<\/li>\n\n\n\n<li>Ve\u00edculos de not\u00edcias, blogs, sites de v\u00eddeo, podcasts e outros sites<\/li>\n\n\n\n<li>Boletins informativos e plataformas de avalia\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>O melhor recurso para descobrir os concorrentes diretos da Amazon \u00e9 o&nbsp;<a href=\"https:\/\/brand24.com\/pt\/assistente-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Assistente de marca com IA\">Assistente de marca com IA<\/a>.<\/p>\n\n\n\n<p>Pense nele como o ChatGPT para monitoramento da marca, mas ainda mais especializado, pois acessa fontes de dados internas que s\u00e3o invis\u00edveis para os chatbots com IA dispon\u00edveis publicamente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599385f2cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599385f2cc\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"843\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg\" alt=\"brand24 assistente de marca de IA para descobrir os concorrentes da Amazon\" class=\"wp-image-177808\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-1140x843.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-300x222.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research-215x159.jpg 215w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_research.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O assistente de marca com IA do Brand24 acrescenta ainda mais contexto com base em dados aos rivais da Amazon<\/figcaption><\/figure>\n\n\n\n<p><strong>De acordo com a an\u00e1lise do Brand Assistant<\/strong>que conclui a partir de m\u00e9tricas como volume de mentions, alcance e&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lise de sentimentos<\/a>&nbsp;dados, os cinco principais concorrentes da Amazon s\u00e3o <strong>Walmart, Flipkart, AliExpress, eBay e Etsy.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Descubra seus principais concorrentes no mercado com o Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">03 Pesquisa de SEO<\/h3>\n\n\n\n<p>Ao contr\u00e1rio do que muitos pensam, a pesquisa de SEO n\u00e3o se trata apenas de marketing. <\/p>\n\n\n\n<p>De fato, ele pode <strong>revelam marcas que lutam para aumentar sua<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-on-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibilidade on-line<\/a><strong>&nbsp;com as mesmas frases e consultas que voc\u00ea.<\/strong><\/p>\n\n\n\n<p>Ferramentas de SEO como <strong>Semrush<\/strong> Analisar o tr\u00e1fego de pesquisa org\u00e2nica e paga, palavras-chave semelhantes e tend\u00eancias de visibilidade para identificar os concorrentes que s\u00e3o&nbsp;<strong>lutando ativamente contra a Amazon nos resultados dos mecanismos de busca<\/strong>.<\/p>\n\n\n\n<p>Essa riqueza de dados acrescenta outra camada \u00e0 sua pesquisa competitiva, tornando-a ainda mais precisa.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599385fb5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599385fb5f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"632\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg\" alt=\"semrush para descoberta de concorrentes\" class=\"wp-image-177807\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research.jpg 946w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-300x200.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_semrush_research-238x159.jpg 238w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A pesquisa da Semrush confirma minha descoberta anterior de um concorrente<\/figcaption><\/figure>\n\n\n\n<p>Como voc\u00ea pode ver, de acordo com a an\u00e1lise de SEO da Semrush, a Amazon compete com Walmart, eBay, Etsy e Target (vamos ignorar as plataformas de m\u00eddia social e a Wikipedia, que permanecem fora do setor de mercado on-line).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"amazionperformance\">Como estar\u00e1 a Amazon em 2026?\u00a0<\/h2>\n\n\n\n<p>Como apresentei a voc\u00ea tr\u00eas t\u00e1ticas sobre como identificar os participantes mais importantes do setor de varejo, vamos passar para outra etapa: <strong>Qual ser\u00e1 a situa\u00e7\u00e3o da marca Amazon em 2026?<\/strong><\/p>\n\n\n\n<p>Para isso, usei a guia Analysis (An\u00e1lise) do Brand24, que agrupa as m\u00e9tricas mais essenciais para&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reconhecimento-da-marca\/\">reconhecimento da marca<\/a>.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 uma r\u00e1pida vis\u00e3o geral do desempenho da Amazon:<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993860007&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993860007\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg\" alt=\"Aba de an\u00e1lise brand24 que apresenta as principais m\u00e9tricas da Amazon\" class=\"wp-image-177806\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis.jpg 593w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-300x368.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_analysis-130x159.jpg 130w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Desempenho da Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions&nbsp;<\/strong>- quantas vezes a marca foi mencionada on-line.&nbsp;<strong>A Amazon tem 378.000 mentions.<\/strong><\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos<\/strong>&nbsp;- quantas vezes a marca foi mencionada de forma positiva.&nbsp;<strong>A Amazon tem 63.000 mentions positivos<\/strong><\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos&nbsp;<\/strong>- quantas vezes a marca foi mencionada de forma negativa.&nbsp;<strong>A Amazon tem 12.000 mentions positivos<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-alcance-da-midia-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Alcance da m\u00eddia social&nbsp;\">Alcance da m\u00eddia social<\/a> - o n\u00famero total de pessoas que poderiam ter tido contato com o conte\u00fado de m\u00eddia social mentioning a marca.&nbsp;<strong>O alcance da m\u00eddia social da Amazon \u00e9 de 2,1 bilh\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social&nbsp;<\/strong>- o n\u00famero total de pessoas que poderiam ter tido contato com conte\u00fado que n\u00e3o fosse de m\u00eddia social (ou seja, sites de not\u00edcias) mentioning a marca.&nbsp;<strong>O alcance de m\u00eddia n\u00e3o social da Amazon \u00e9 de 7,8 bilh\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Principal fonte de alcance&nbsp;<\/strong>- a m\u00eddia que tem a maior participa\u00e7\u00e3o em <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca\/\" title=\"visibilidade da marca\">visibilidade da marca<\/a>.&nbsp;<strong>Para a Amazon, esses s\u00e3o sites de not\u00edcias que geram cerca de 75% do alcance total da marca.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993860586&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993860586\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"872\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg\" alt=\"brand24 gr\u00e1fico de domin\u00e2ncia de alcance para a amaz\u00f4nia\" class=\"wp-image-177805\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-1140x872.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-16x12.jpg 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-300x230.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance-208x159.jpg 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_reach_dominance.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">As not\u00edcias s\u00e3o a fonte mais significativa de visibilidade para a Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentimento geral<\/strong>&nbsp;- uma vis\u00e3o geral que apresenta a parcela de sentimentos positivos, negativos e neutros em todos os mentions da marca.&nbsp;<strong>A Amazon tem 22% positivos, 73% neutros e 5% negativos mentions.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599386099b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599386099b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"917\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg\" alt=\"brand24 decomposi\u00e7\u00e3o do sentimento alimentado por IA para a Amazon\" class=\"wp-image-177804\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-1140x917.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-300x241.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown-198x159.jpg 198w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_breakdown.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Quando mentioning Amazon on-line, as pessoas geralmente usam frases neutras<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fonte de sentimento positivo&nbsp;<\/strong>\u2013 a plataforma ou canal com a maior propor\u00e7\u00e3o de mentions positivos.&nbsp;<strong>Para a Amazon, as principais fontes de mentions positivos s\u00e3o sites de not\u00edcias.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993860daa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993860daa\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"734\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg\" alt=\"an\u00e1lise de m\u00e9tricas ai em brand24\" class=\"wp-image-177803\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-1140x734.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis-248x159.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ai_emotions_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Em geral, o Instagram \u00e9 a principal fonte de sentimento positivo em rela\u00e7\u00e3o \u00e0 Amazon<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principal fonte de sentimento negativo<\/strong>&nbsp;\u2013 a plataforma ou canal com a maior propor\u00e7\u00e3o de mentions negativos.&nbsp;<strong>Para a Amazon, a principal fonte de negatividade \u00e9 o X (Twitter), com 12% negativos.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/pt\/pontuacao-de-presenca-on-line\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pontua\u00e7\u00e3o de presen\u00e7a<\/a>&nbsp;- uma m\u00e9trica num\u00e9rica que indica a popularidade on-line de uma marca em um determinado momento.&nbsp;<strong>A pontua\u00e7\u00e3o de presen\u00e7a da Amazon \u00e9 de 96, o que a torna uma das principais marcas do mundo.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993861224&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993861224\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg\" alt=\"brand24 Pontua\u00e7\u00e3o de presen\u00e7a da Amazon\" class=\"wp-image-177802\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-1140x532.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-640x300.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-300x140.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-170x80.jpg 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score-248x116.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_presence_score.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A pontua\u00e7\u00e3o de presen\u00e7a da Amazon \u00e9 simplesmente surpreendente!<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00f3picos mais populares sobre uma marca<\/strong>&nbsp;\u2013 assuntos que t\u00eam a maior participa\u00e7\u00e3o no total de discuss\u00f5es sobre uma determinada marca.&nbsp;<strong>No caso da Amazon, os tr\u00eas principais s\u00e3o compras on-line, livros e literatura, e beleza e cuidados com a pele.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es&nbsp;<\/strong>- decompondo o sentimento em emo\u00e7\u00f5es mais detalhadas.&nbsp;<strong>Quando as pessoas falam sobre a Amazon, os tr\u00eas principais sentimentos s\u00e3o admira\u00e7\u00e3o (64%), alegria (13,6%) e repulsa (13,4%).<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993861678&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993861678\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg\" alt=\"A an\u00e1lise detalhada de emo\u00e7\u00f5es por IA da Brand24 revela que a admira\u00e7\u00e3o e a alegria s\u00e3o sentimentos dominantes quando as pessoas falam sobre a Amazon on-line\" class=\"wp-image-177801\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-1140x706.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-300x186.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis-248x154.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_detailed_emotion_analysis.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A an\u00e1lise detalhada das emo\u00e7\u00f5es feita pelo Brand24 revela que a admira\u00e7\u00e3o e a alegria s\u00e3o os sentimentos dominantes quando as pessoas falam sobre a Amazon on-line<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analise sua marca em um minuto!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Agora que temos dados reais sobre a Amazon, vamos ver como as outras plataformas de com\u00e9rcio eletr\u00f4nico est\u00e3o se saindo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topcompetitors\">Principais concorrentes da Amazon em 2026:<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Walmart<\/strong><\/li>\n\n\n\n<li><strong>eBay<\/strong><\/li>\n\n\n\n<li><strong>Flipkart<\/strong><\/li>\n\n\n\n<li><strong>AliExpress<\/strong><\/li>\n\n\n\n<li><strong>Etsy<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"walmart\">01 Walmart<\/h3>\n\n\n\n<p>O Walmart \u00e9 um gigante multinacional do varejo sediado nos EUA que conquistou o dom\u00ednio por meio de lojas f\u00edsicas. \u00c9 t\u00e3o grande que continua sendo o maior empregador privado do pa\u00eds.<\/p>\n\n\n\n<p>Quando se trata de com\u00e9rcio eletr\u00f4nico nos EUA, <strong>O Walmart \u00e9, sem d\u00favida, o maior concorrente da Amazon<\/strong> - um fato confirmado por minha pesquisa com o Google, AI, Brand24 e Semrush.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um r\u00e1pido resumo das m\u00e9tricas de desempenho do Walmart:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions:&nbsp;<\/strong>265,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos:&nbsp;<\/strong>36,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos:&nbsp;<\/strong>140,000<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:&nbsp;<\/strong>1,3 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social:&nbsp;<\/strong>353 milh\u00f5es<\/li>\n\n\n\n<li><strong>Principal fonte de alcance:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentimento geral:&nbsp;<\/strong>53% negativo, 14% positivo, 34% neutro<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento positivo:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento negativo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:&nbsp;<\/strong>85<\/li>\n\n\n\n<li><strong>T\u00f3picos mais populares sobre a marca:&nbsp;<\/strong>recalls de produtos, preocupa\u00e7\u00f5es com seguran\u00e7a e prote\u00e7\u00e3o, compras e ofertas<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es:&nbsp;<\/strong>nojo (81,2 %), admira\u00e7\u00e3o (11,5 %), alegria (4,3 %), raiva (1,6 %), tristeza (0,9 %), medo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599386206a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599386206a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"776\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg\" alt=\"concorrentes da amazon - desempenho do Walmart\" class=\"wp-image-177800\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance.jpg 634w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-300x367.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_performance-130x159.jpg 130w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon x Walmart<\/h4>\n\n\n\n<p>A an\u00e1lise competitiva da Amazon e do Walmart n\u00e3o deixa d\u00favidas: a marca de Jeff Bezos n\u00e3o \u00e9 apenas mais popular, mas tamb\u00e9m desfruta de um n\u00edvel cada vez mais alto de satisfa\u00e7\u00e3o.&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/reputacao-da-marca\/\">reputa\u00e7\u00e3o da marca<\/a>!<\/p>\n\n\n\n<p>Nesse confronto de tit\u00e3s, a Amazon emerge como a vencedora indiscut\u00edvel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59938625de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59938625de\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"718\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg\" alt=\"Compara\u00e7\u00e3o entre Amazon e Walmart em Brand24\" class=\"wp-image-177799\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-1140x718.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-300x189.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison-248x156.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_walmart_amazon_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ebay\">02 eBay<\/h3>\n\n\n\n<p>O eBay \u00e9 uma plataforma de com\u00e9rcio eletr\u00f4nico mais conhecida por seus leil\u00f5es on-line e vendas de consumidor para consumidor.&nbsp;<\/p>\n\n\n\n<p>Ao contr\u00e1rio da Amazon e do Walmart, o eBay atua principalmente como um mercado que conecta milh\u00f5es de compradores e vendedores em todo o mundo.<\/p>\n\n\n\n<p>Embora seja muito menor do que a Amazon ou o Walmart em termos de receita total, <strong>O eBay continua sendo um poderoso player de nicho, especialmente em produtos de segunda m\u00e3o, colecion\u00e1veis e itens exclusivos<\/strong>.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um r\u00e1pido resumo das m\u00e9tricas de desempenho do eBay:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions:&nbsp;<\/strong>112,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos:&nbsp;<\/strong>17,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos:&nbsp;<\/strong>4,965<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:&nbsp;<\/strong>246 milh\u00f5es<\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social:&nbsp;<\/strong>303 milh\u00f5es<\/li>\n\n\n\n<li><strong>Principal fonte de alcance:&nbsp;<\/strong>Not\u00edcias<\/li>\n\n\n\n<li><strong>Sentimento geral:&nbsp;<\/strong>15% positivo, 4% negativo, 80% neutro<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:&nbsp;<\/strong>81<\/li>\n\n\n\n<li><strong>T\u00f3picos mais populares sobre a marca:&nbsp;<\/strong>plataformas de com\u00e9rcio eletr\u00f4nico, eletr\u00f4nicos e gadgets, moda<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es:&nbsp;<\/strong>admira\u00e7\u00e3o (71%), nojo (14,3 %), alegria (8,7 %), tristeza (2,9 %), raiva (2,6 %), medo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993862cb4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993862cb4\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg\" alt=\"concorrentes da amazon - desempenho do eBay\" class=\"wp-image-177797\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance.jpg 521w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-300x364.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_performance-131x159.jpg 131w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon x eBay<\/h4>\n\n\n\n<p>Como esperado, a Amazon tem uma presen\u00e7a on-line quase quatro vezes maior. Entretanto, quando se trata de sua qualidade, a diferen\u00e7a n\u00e3o \u00e9 t\u00e3o grande.<\/p>\n\n\n\n<p>O eBay desfruta de uma reputa\u00e7\u00e3o saud\u00e1vel e diversificou seus canais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599386310e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599386310e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg\" alt=\"Compara\u00e7\u00e3o entre Amazon e eBay em Brand24\" class=\"wp-image-177796\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_ebay_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 \u2013 a melhor ferramenta para descobrir concorrentes!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"flipkart\">03 Flipkart<\/h3>\n\n\n\n<p>Vamos al\u00e9m dos EUA!<\/p>\n\n\n\n<p>A Flipkart \u00e9 a principal plataforma de com\u00e9rcio eletr\u00f4nico da \u00cdndia e a rival mais perigosa da Amazon no sul da \u00c1sia.&nbsp;<\/p>\n\n\n\n<p>Fundada em 2007, ela se transformou em uma pot\u00eancia digital que est\u00e1 moldando os h\u00e1bitos de compras on-line em um dos mercados de crescimento mais r\u00e1pido do mundo.<\/p>\n\n\n\n<p>Ao contr\u00e1rio do eBay, que desempenha um papel mais espec\u00edfico, <strong>A Flipkart espelha diretamente o modelo de neg\u00f3cios da Amazon: uma ampla variedade de produtos, uma rede de log\u00edstica e campanhas orientadas por descontos<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Gra\u00e7as ao seu conhecimento do mercado local e \u00e0 forte abordagem mobile-first, <strong>A Flipkart det\u00e9m uma posi\u00e7\u00e3o dominante na \u00cdndia<\/strong>.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um r\u00e1pido resumo das m\u00e9tricas de desempenho da Flipkart:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions:&nbsp;<\/strong>105,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos:&nbsp;<\/strong>47,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos:&nbsp;<\/strong>6,284<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:&nbsp;<\/strong>1,1 bilh\u00e3o<\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social:&nbsp;<\/strong>171 milh\u00f5es<\/li>\n\n\n\n<li><strong>Principal fonte de alcance:&nbsp;<\/strong>plataformas de v\u00eddeo (YouTube, etc.)<\/li>\n\n\n\n<li><strong>Sentimento geral:&nbsp;<\/strong>45% positivo, 6% negativo, 49% neutro<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento negativo:&nbsp;<\/strong>X (Twitter)<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:&nbsp;<\/strong>80<\/li>\n\n\n\n<li><strong>T\u00f3picos mais populares sobre a marca:&nbsp;<\/strong>com\u00e9rcio eletr\u00f4nico, m\u00eddia social, vendas e lan\u00e7amentos de smartphones<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es:&nbsp;<\/strong>admira\u00e7\u00e3o (72,8 %), nojo (16,3 %), raiva (4,2 %), alegria (2,6 %), tristeza (3,9 %), medo (0,2 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993863a66&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993863a66\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"779\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg\" alt=\"concorrentes da amazon - desempenho da Flipkart\" class=\"wp-image-177795\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance.jpg 629w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-300x372.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_performance-128x159.jpg 128w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Flipkart<\/h4>\n\n\n\n<p>Globalmente, a Amazon \u00e9 uma marca muito mais reconhecida. <\/p>\n\n\n\n<p>O que me chamou a aten\u00e7\u00e3o \u00e9 que <strong>A Flipkart desfruta de uma imagem de marca incrivelmente positiva - 46% de mentions positivos<\/strong> \u00e9 realmente surpreendente!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993863ed9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993863ed9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg\" alt=\"Compara\u00e7\u00e3o entre Amazon e Flipkart no Brand24\" class=\"wp-image-177794\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison.jpg 969w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-300x193.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>As coisas mudaram quando apliquei um <strong>filtro de geolocaliza\u00e7\u00e3o somente para a \u00cdndia<\/strong>. Aqui, <strong>Amazon e Flipkart est\u00e3o frente a frente na maioria das m\u00e9tricas<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Considerando que a \u00cdndia \u00e9 um mercado em r\u00e1pido desenvolvimento e o pa\u00eds mais populoso do mundo (com quase 1,5 bilh\u00e3o de pessoas), a Amazon deve prestar aten\u00e7\u00e3o especial \u00e0 sua presen\u00e7a l\u00e1.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59938642de&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59938642de\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"621\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg\" alt=\"compara\u00e7\u00e3o entre amazon e flipkart na \u00cdndia em Brand24\" class=\"wp-image-177793\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance.jpg 973w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_flipkart_amazon_india_performance-248x159.jpg 248w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aliexpress\">04 AliExpress<\/h3>\n\n\n\n<p>O AliExpress, de propriedade do Grupo Alibaba, \u00e9 uma das maiores plataformas de com\u00e9rcio eletr\u00f4nico do mundo.&nbsp;<\/p>\n\n\n\n<p>Ao contr\u00e1rio do Walmart ou Flipkart, <strong>O AliExpress n\u00e3o tem como foco principal o dom\u00ednio local, mas sim a conex\u00e3o de fabricantes chineses com clientes globais<\/strong>.<\/p>\n\n\n\n<p>Nos mercados ocidentais, o AliExpress \u00e9 frequentemente associado a longos prazos de entrega e qualidade mista dos produtos. <\/p>\n\n\n\n<p>No entanto, continua sendo um forte concorrente devido \u00e0 sua enorme variedade de produtos, descontos agressivos e melhorias crescentes na log\u00edstica.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um r\u00e1pido resumo das m\u00e9tricas de desempenho do AliExpress:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions:&nbsp;<\/strong>102,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos:&nbsp;<\/strong>19,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos:&nbsp;<\/strong>3,714<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:&nbsp;<\/strong>198 milh\u00f5es<\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social:&nbsp;<\/strong>155 milh\u00f5es<\/li>\n\n\n\n<li><strong>Principal fonte de alcance:&nbsp;<\/strong>TikTok<\/li>\n\n\n\n<li><strong>Sentimento geral:&nbsp;<\/strong>19 % positivo, 4 % negativo, 77 % neutro<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento positivo:&nbsp;<\/strong>servi\u00e7os de streaming de v\u00eddeo<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:&nbsp;<\/strong>78<\/li>\n\n\n\n<li><strong>T\u00f3picos mais populares sobre a marca:&nbsp;<\/strong>ofertas de compras, concorr\u00eancia entre plataformas, an\u00e1lises de produtos<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es:&nbsp;<\/strong>admira\u00e7\u00e3o (65,6 %), alegria (12,8 %), nojo (11,1 %), raiva (6,5 %), tristeza (3 %), medo (1 1 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d599386485e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d599386485e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"730\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg\" alt=\"concorrentes da amazon - desempenho do AliExpress\" class=\"wp-image-177792\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance.jpg 592w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-300x370.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon vs Aliexpress<\/h4>\n\n\n\n<p>Mais uma vez, a Amazon tem uma presen\u00e7a on-line cada vez mais significativa do que sua concorrente. A diferen\u00e7a \u00e9 vis\u00edvel em todas as principais m\u00e9tricas, especialmente as quantitativas.<\/p>\n\n\n\n<p>Ao mesmo tempo, o AliExpress mostra que as ofertas orientadas por pre\u00e7os e a viralidade social (especialmente no TikTok) ainda podem gerar um engajamento maci\u00e7o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993864c8c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993864c8c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg\" alt=\"compara\u00e7\u00e3o entre amazon e aliexpress em Brand24\" class=\"wp-image-177791\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-300x191.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_aliexpress_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Experimente o Brand24 \u2013 a melhor ferramenta de an\u00e1lise da concorr\u00eancia!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"easy\">05 Etsy<\/h3>\n\n\n\n<p>A Etsy \u00e9 um mercado on-line que conecta vendedores independentes a compradores em todo o mundo e \u00e9 <strong>focado em produtos vintage, feitos \u00e0 m\u00e3o e exclusivos<\/strong>.<\/p>\n\n\n\n<p>A Etsy n\u00e3o compete com a Amazon em escala ou pre\u00e7o. Em vez disso, ela constr\u00f3i uma plataforma de com\u00e9rcio eletr\u00f4nico orientada pela comunidade com especializa\u00e7\u00e3o em nichos.<\/p>\n\n\n\n<p><strong>Aqui est\u00e1 um r\u00e1pido resumo das m\u00e9tricas de desempenho do AliExpress:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00famero de mentions:&nbsp;<\/strong>109,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions positivos:&nbsp;<\/strong>32,000<\/li>\n\n\n\n<li><strong>N\u00famero de mentions negativos:&nbsp;<\/strong>3,516<\/li>\n\n\n\n<li><strong>Alcance da m\u00eddia social:&nbsp;<\/strong>288 milh\u00f5es<\/li>\n\n\n\n<li><strong>Alcance n\u00e3o social:&nbsp;<\/strong>174 milh\u00f5es<\/li>\n\n\n\n<li><strong>Principal fonte de alcance:&nbsp;<\/strong>plataformas de v\u00eddeo<\/li>\n\n\n\n<li><strong>Sentimento geral:&nbsp;<\/strong>19 % positivo, 4 % negativo, 77 % neutro<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento positivo:&nbsp;<\/strong>Instagram<\/li>\n\n\n\n<li><strong>Principal fonte de sentimento negativo:&nbsp;<\/strong>Reddit<\/li>\n\n\n\n<li><strong>Pontua\u00e7\u00e3o de presen\u00e7a:&nbsp;<\/strong>62<\/li>\n\n\n\n<li><strong>T\u00f3picos mais populares sobre a marca:&nbsp;<\/strong>venda on-line, arte e artesanato feitos \u00e0 m\u00e3o, espiritual e m\u00edstico<\/li>\n\n\n\n<li><strong>An\u00e1lise de emo\u00e7\u00f5es:&nbsp;<\/strong>admira\u00e7\u00e3o (70,5 %), alegria (18,8 %), nojo (7 %), tristeza (2,2 %), raiva (1,1 %), medo (0,4 %).<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993865589&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993865589\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"766\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg\" alt=\"concorrentes da amazon - desempenho da Etsy\" class=\"wp-image-177790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance.jpg 623w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-300x369.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_performance-129x159.jpg 129w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon x Etsy<\/h4>\n\n\n\n<p>Comparar a escala da Amazon e da Etsy n\u00e3o faz sentido. Em vez disso, preste aten\u00e7\u00e3o na reputa\u00e7\u00e3o e no posicionamento da Etsy.<\/p>\n\n\n\n<p><strong>A Etsy prospera com o compartilhamento de mentions (30%) positivos<\/strong>provando que a especializa\u00e7\u00e3o em nichos \u00e9 uma \u00f3tima maneira de conquistar sua pr\u00f3pria fatia do bolo que pertence \u00e0 Amazon.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993865aaa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993865aaa\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"623\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg\" alt=\"Compara\u00e7\u00e3o entre Amazon e Etsy no Brand24\" class=\"wp-image-177789\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison.jpg 972w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_etsy_amazon_comparison-248x159.jpg 248w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"detailed\">Compara\u00e7\u00e3o detalhada<\/h2>\n\n\n\n<p>Agora, \u00e9 hora de dar uma olhada no quadro geral do desempenho da Amazon e de seus principais concorrentes.<\/p>\n\n\n\n<p>Abaixo, voc\u00ea pode ver a guia de compara\u00e7\u00e3o da Amazon, Walmart, eBay, Flipkart, AliExpress e Etsy.<\/p>\n\n\n\n<p>Quando se trata de volume, alcance, AVE e Presence Score da mentions, a empresa de Jeff Bezos \u00e9 a dominadora incontest\u00e1vel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993865ff3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993865ff3\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg\" alt=\"Compara\u00e7\u00e3o entre a Amazon e seus principais rivais no mercado de com\u00e9rcio eletr\u00f4nico\" class=\"wp-image-177788\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors.jpg 968w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-640x410.jpg 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-300x192.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_amazon_vs_competitors-248x159.jpg 248w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Compara\u00e7\u00e3o entre a Amazon e seus principais rivais no mercado de com\u00e9rcio eletr\u00f4nico<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">Mentions&nbsp;<\/h3>\n\n\n\n<p>O gr\u00e1fico mentions confirma a estabilidade da Amazon. A \u00fanica marca que ocasionalmente desfruta de mais exposi\u00e7\u00e3o on-line \u00e9 o Walmart.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993866401&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993866401\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg\" alt=\"Compara\u00e7\u00e3o do mentions\" class=\"wp-image-177787\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-1140x428.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-300x113.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison-248x93.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_mentions_comparison.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>A Amazon tamb\u00e9m \u00e9 bastante est\u00e1vel em termos de sentimento positivo e negativo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d59938667d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d59938667d9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1127\" height=\"890\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg\" alt=\"compara\u00e7\u00e3o de sentimentos\" class=\"wp-image-177786\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison.jpg 1127w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-15x12.jpg 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-300x237.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_sentiment_comparison-201x159.jpg 201w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shareofvoice\">Compartilhamento de voz&nbsp;<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/pt\/como-medir-o-compartilhamento-de-voz\/\">Compartilhamento de voz<\/a>&nbsp;confirmam o papel dominante da Amazon no setor de varejo.&nbsp;<\/p>\n\n\n\n<p>Especialmente quando consideramos o alcance total da marca, que \u00e9 quase 4 vezes maior do que o Walmart, eBay, Flipkart, AliExpress e Etsy juntos!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5993866c13&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5993866c13\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1122\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg\" alt=\"Compara\u00e7\u00e3o do compartilhamento de voz\" class=\"wp-image-177785\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison.jpg 1122w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-18x7.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-300x122.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/amazon_competitors_brand24_share_of_voice_comparison-248x101.jpg 248w\" sizes=\"auto, (max-width: 1122px) 100vw, 1122px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Considera\u00e7\u00f5es finais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Amazon continua sendo a l\u00edder incontest\u00e1vel do com\u00e9rcio eletr\u00f4nico global, mas fortes rivais continuam a moldar o mercado.<\/li>\n\n\n\n<li>Walmart, Flipkart, AliExpress, eBay e Etsy vencem ao se concentrarem em seus pontos fortes exclusivos.<\/li>\n\n\n\n<li>Mesmo em um mercado dominado por gigantes, as estrat\u00e9gias de nicho podem criar p\u00fablicos fi\u00e9is e um impacto real.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=448\" title=\"Inicie um teste gratuito de 14 dias do Brand24\">Inicie um teste gratuito de 14 dias do Brand24<\/a> e descubra detalhes sobre qualquer marca da concorr\u00eancia!<\/p>","protected":false},"excerpt":{"rendered":"<p>Os concorrentes da Amazon n\u00e3o dormem! Eles lutam constantemente para minar o dom\u00ednio do magnata Bezos. Descubra quais marcas competem com a Amazon e quais s\u00e3o suas vantagens!<\/p>","protected":false},"author":83,"featured_media":177798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[],"class_list":["post-177781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Micha\u0142","cf_author_last_name":"Jo\u0144ca","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=177781"}],"version-history":[{"count":5,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177781\/revisions"}],"predecessor-version":[{"id":182028,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/177781\/revisions\/182028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media\/177798"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=177781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=177781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=177781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}