{"id":178603,"date":"2026-02-13T16:33:10","date_gmt":"2026-02-13T15:33:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=178603"},"modified":"2026-02-13T16:33:42","modified_gmt":"2026-02-13T15:33:42","slug":"ai-mentions","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/ai-mentions\/","title":{"rendered":"AI Mentions: Como monitor\u00e1-los e aument\u00e1-los nos LLMs?"},"content":{"rendered":"\n<p>According to a Semrush study, visitors from AI-powered search are worth 4.4x more than traditional organic visitors. They convert at a significantly higher rate. At the same time, we\u2019re witnessing the biggest shift in search behavior ever! As users move from classic search engines to AI-driven answers, a new visibility battle is emerging&#8230; The key to winning? AI mentions.<\/p>\n\n\n\n<p>Let\u2019s unpack what they are, why they matter, and how to get more of them!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Why are AI mentions important?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Having your brand mentioned in AI-driven content is essential for increasing recognition and authority. They\u2019re a new layer of brand visibility, similar to organic search impressions, but within AI systems.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to track AI mentions?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Tracking them requires specialized tools like Chatbeat, Semrush, Brand24, or Peec AI (see below).<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">How to rank in LLMs?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Optimizing for AI mentions blends classic SEO, entity optimization, and E-E-A-T credibility.\r\nAEO is less about \u201cranking first\u201d and more about citation density across trusted surfaces like YouTube, Reddit, and authoritative content.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>As AI continues to shape the digital landscape:<\/p>\n\n\n\n<p>Staying visible across AI-driven platforms is key to maintaining brand recognition and ensuring your brand is consistently found by potential customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>What are AI mentions?<\/strong><\/h2>\n\n\n\n<p>In simple words, <strong>an AI mention happens when an AI model references your brand, product, or content<\/strong> within its answer, even if it doesn\u2019t provide a clickable link.<\/p>\n\n\n\n<p>For example, when ChatGPT answers :<\/p>\n\n\n\n<p><em>\u201cWhat are the best social listening tools?\u201d<\/em> <\/p>\n\n\n\n<p>and includes:<\/p>\n\n\n\n<p><em>\u201cBrand24 is a popular choice among marketers\u201d<\/em> <\/p>\n\n\n\n<p>&#8211; That\u2019s an AI mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5cb5caf6cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5cb5caf6cd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode.png\" alt=\"AI mention example in Google AI mode\" class=\"wp-image-178611\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode.png 809w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode-248x153.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-example-in-google-ai-mode-90x56.png 90w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Unlike backlinks, these mentions exist inside AI-generated text, and their frequency and context can influence how often LLMs surface your brand in future answers.<\/p>\n\n\n\n<p>To monitor these, you&#8217;ll need specialized tools.<\/p>\n\n\n\n<p>An AI tracker is designed to track how often and where your brand is mentioned across AI-generated responses from platforms like ChatGPT, Perplexity, and Google&#8217;s AI Overviews.<\/p>\n\n\n\n<p>Fact: AI search could drive more web traffic than traditional search by 2028 (Source:<a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\"> Semrush AI search study<\/a>)<\/p>\n\n\n\n<p>Do you know where you are mentioned?<\/p>\n\n\n\n<p>It&#8217;s crucial to use tools that track mentions across different AI platforms to gain insights into your <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" title=\"\">brand&#8217;s awareness<\/a>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find out where LLMs mention your brand!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=454\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>Importance of AI mentions in 2026:<\/strong><\/h2>\n\n\n\n<p>AI mentions are more than digital vanity metrics. They\u2019re <strong>signals of authority<\/strong> in the age of generative search.<\/p>\n\n\n\n<p><strong>Why are AI mentions important?<\/strong><\/p>\n\n\n\n<p>AI mentions are important because they highly impact users\u2019 buying decisions and directly affect your brand&#8217;s visibility. In both ways &#8211; good and bad.<\/p>\n\n\n\n<p>AI can omit your brand, recommend competitors by default, or compress your features into the wrong story. That&#8217;s why it\u2019s important to monitor and improve your brand\u2019s visibility in AI tools.<\/p>\n\n\n\n<p>Especially now, when more and more people turn to AI instead of Google when looking for information.<\/p>\n\n\n\n<p>Fact: <strong>Google\u2019s AI Overviews have been shown on 13.14% of search results pages already in March 2025 <\/strong>(Source: <a href=\"https:\/\/www.semrush.com\/blog\/semrush-ai-overviews-study\/\">Semrush AI Overviews Study<\/a>).<\/p>\n\n\n\n<p>Google&#8217;s AI Overviews are a great example of how new search result formats are changing the landscape.<\/p>\n\n\n\n<p>AI tools now dominate search results, pushing organic results further down the page:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5cb5cafccd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5cb5cafccd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview.png\" alt=\"Google's AI Overviews: example of how AI formats are changing the online landscape.\" class=\"wp-image-178613\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview-237x159.png 237w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-overview-90x60.png 90w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here\u2019s a quick list of why AI mentions (and tracking them) is important:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>LLMs enable visibility beyond Google<\/strong>.<br>Among Gen Z, for simple information searches, only 47 % use traditional search engines, while 28 % use AI chatbots and 23 % use AI search engines. (source: SMK study)<\/li>\n\n\n\n<li><strong>AI Overviews now dominate SERPs<\/strong><strong><br><\/strong>In 2025, Google reports that AI Overviews appear for approximately 30% of all searches and nearly 75% of problem-solving queries.<\/li>\n\n\n\n<li><strong>Trust is gained through repetition<\/strong><strong><br><\/strong>The more an LLM \u201cknows\u201d and repeats your brand, the more users perceive it as credible and trust it.<\/li>\n\n\n\n<li><strong>Data is king (as always)<\/strong>.<br>Monitoring brand mentions in AI reveals how models interpret your expertise and niche, and helps you shape your brand image in LLMs. According to a Semrush analysis, <strong>AI models include brand mentions in 26% to 39% of responses<\/strong>. Do you know where you are mentioned?<\/li>\n\n\n\n<li><strong>AI optimization is a new thing, so you might win against competitors<\/strong>.<br>Brands optimizing early can dominate AI answer ecosystems before others catch up, leading to greater success in digital branding.<\/li>\n<\/ol>\n\n\n\n<p>AI tools now shape buying decisions from start to finish with their AI-generated responses.<\/p>\n\n\n\n<p>They help users research, compare, and choose\u2026 So, bypassing ads, emails, and other marketing channels entirely.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;AI is fundamentally changing how we approach marketing strategy &#8211; we&#039;ve shifted from reactive data analysis to predictive marketing intelligence.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/1736849581578.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Jonathan Parsons                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Director, AI Advocate &amp; Expert<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-impacts\"><strong>What impacts your AI visibility?<\/strong><\/h2>\n\n\n\n<p>Your brand\u2019s visibility inside AI-generated answers depends on three key factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>How your brand appears in the model\u2019s training data<\/strong> &#8211; the information the AI has already \u201clearned\u201d from past content, citations, and digital footprints.<\/li>\n\n\n\n<li><strong>How your brand shows up in live or supplementary data sources<\/strong> &#8211; such as web results, recent articles, and online discussions that the model can access in real time.<\/li>\n\n\n\n<li><strong>How the AI interprets the user\u2019s intent and context<\/strong> &#8211; meaning the way a prompt is phrased, and whether your brand fits naturally into that answer.<\/li>\n<\/ol>\n\n\n\n<p>Together, these elements shape <em>when, where, and how<\/em> an LLM decides to mention your brand.<\/p>\n\n\n\n<p>Why is it important?<\/p>\n\n\n\n<p>Because this knowledge enables you to switch a few things in your efforts and shape the way you&#8217;re perceived by the LLM.<\/p>\n\n\n\n<p>For example, did you know that with just a few clicks on your YouTube channel settings, you can enable AI models to train based on your content?<\/p>\n\n\n\n<p>Settings <strong>\u2192<\/strong> Channel <strong>\u2192<\/strong> Advanced <strong>\u2192<\/strong> At the very bottom, there is a switch.<\/p>\n\n\n\n<p>This can make a huge difference!<\/p>\n\n\n\n<p>Here&#8217;s what Michal Sadowski, Brand24 CEO, highlights:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;As AI models start analyzing video transcripts, they\u2019ll gain a clearer picture of your content and brand. Result? You can expect to see more referral traffic flowing from AI platforms like Gemini and other emerging models &#8211; not only to your channel but to your website as well.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-250x250.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-159x159.jpg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski.jpg 512w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Micha\u0142 Sadowski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/michalsadowski1\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mentions-vs-citations\"><strong>AI Mentions vs. AI Citations<\/strong><\/h2>\n\n\n\n<p><strong>In a nutshell:<\/strong> <\/p>\n\n\n\n<p>When LLMs like ChatGPT or Google\u2019s AI Overviews pull information, they can either mention your brand or cite your source. <\/p>\n\n\n\n<p>While both improve your digital footprint, they work differently under the hood.<\/p>\n\n\n\n<p>In traditional search, being at the top of Google results was driving organic clicks. <\/p>\n\n\n\n<p>Now, these are being replaced or overshadowed by AI-driven answer formats like AI Overviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-mentions\"><strong>1. What are AI mentions?<\/strong><\/h3>\n\n\n\n<p>An <strong>AI mention<\/strong> occurs when a model references your <strong>brand, product, or expert name<\/strong> within its response, but <strong>without linking back to your site<\/strong>. For instance:<\/p>\n\n\n\n<p>\u201cPopular social listening tools include Brand24 and Sprout Social.\u201d<\/p>\n\n\n\n<p>Here, <em>Brand24<\/em> is mentioned but not cited. There\u2019s no link, yet the brand gains exposure, trust, and recall in the reader\u2019s mind. These mentions often come from a model\u2019s <em>training data<\/em> or <em>contextual understanding<\/em> built over time.<\/p>\n\n\n\n<p>Monitoring your own brand in AI-generated content is crucial to understand how often and in what context your brand is being referenced compared to competitors.<\/p>\n\n\n\n<p>They matter because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They boost the semantic association between your brand and key topics.<\/li>\n\n\n\n<li>They influence future responses (the more you appear, the more often you\u2019ll resurface).<\/li>\n\n\n\n<li>They reflect how LLMs \u201cthink\u201d about your brand in relation to others.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Analyze your AI visibility!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=454\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-citations\"><strong>2. What are AI citations?<\/strong><\/h3>\n\n\n\n<p>A <strong>citation<\/strong>, on the other hand, is more like a <strong>reference<\/strong>, a clickable URL or visible source credit that the LLM uses to support its statement.<\/p>\n\n\n\n<p>\u201cAccording to data from Brand24, social media mentions can predict brand crises before they escalate.\u201d<\/p>\n\n\n\n<p>This is an <strong>AI citation<\/strong>, and it functions much like a backlink in classic SEO: it confirms <em>source reliability<\/em> and passes \u201cauthority signals\u201d into the model\u2019s reasoning layer.<\/p>\n\n\n\n<p>Citations are rarer but more powerful. They often appear in AI Overviews, Perplexity, or ChatGPT responses, and tools where source attribution is a UX feature.<\/p>\n\n\n\n<p>AI citations can be especially useful, as they can encourage more people to click through directly to your website and simplify the acquisition process.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Meaning                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Example                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AI Mentions<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A brand or product referenced in an LLM response without a visible source link.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cBrand24 helps marketers track online mentions.\u201d<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AI Citations<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A linked or attributed source (URL, domain, or author) used to support an LLM answer.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>[Source: brand24.com]<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mentions-vs-responses\"><strong>AI Mentions vs. LLM responses<\/strong><\/h2>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">These two terms often get blurred.<\/span><\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">An&nbsp;<strong>AI mention<\/strong>&nbsp;is when an AI model&nbsp;<em>names or references<\/em>&nbsp;your brand within its answer, for example,&nbsp;<em>\u201cBrand24 helps track online mentions.\u201d<\/em><\/span><\/p>\n\n\n\n<p>An <strong>LLM response<\/strong>, on the other hand, is the <em>entire answer<\/em> the AI generates in reply to a user\u2019s prompt. It might contain one or several AI mentions (or none at all).<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Mention \u2192<\/strong> a single reference to your brand inside an answer.<\/li>\n\n\n\n<li><strong>LLM Response \u2192<\/strong> the full AI-generated output containing that mention (or multiple mentions).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"llm-responses\"><strong>1. What are LLM responses<\/strong>?<\/h3>\n\n\n\n<p>An <strong>LLM response<\/strong> is the full block of text a large language model produces in answer to a user\u2019s question. <\/p>\n\n\n\n<p>These responses are tailored to the prompts of individual users, ensuring personalized and relevant information.<br>It\u2019s the <em>output<\/em>, a complete narrative that might summarize, analyze, or recommend.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>When you ask, <em>\u201cWhat are the best tools for brand monitoring?\u201d<\/em>, ChatGPT might generate a multi-paragraph answer listing tools, benefits, and best practices. <\/p>\n\n\n\n<p>That entire block of text is one <strong>LLM response.<\/strong><\/p>\n\n\n\n<p>LLM responses represent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the AI <em>frames knowledge<\/em> on a topic.<\/li>\n\n\n\n<li>Which entities or brands does it select as relevant?<\/li>\n\n\n\n<li>The overall sentiment and context surrounding your brand mentions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ai-mentions-in-response\"><strong>2. What are AI mentions<\/strong>?<\/h3>\n\n\n\n<p>Within that broader answer, each reference to your brand is an <strong>AI mention.<\/strong><\/p>\n\n\n\n<p>Mentions are <em>micro-events<\/em>, individual data points nested inside the model\u2019s generated response. <\/p>\n\n\n\n<p>Often, these mentions are triggered by the specific phrasing of a user\u2019s query &#8211; when a user asks about tools for tracking online conversations, the LLM may mention relevant brands in its answer.<\/p>\n\n\n\n<p>Continuing the example:<\/p>\n\n\n\n<p>\u201cTools like Brand24, Mention, and Sprout Social help track online conversations.\u201d<\/p>\n\n\n\n<p>Here, the LLM response is the whole paragraph, and the AI mentions are the appearances of \u201cBrand24,\u201d \u201cMention,\u201d and \u201cSprout Social.\u201d<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        AI Mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        LLM Response                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Definition<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A single reference to your brand inside an AI-generated answer.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>The complete answer produced by an AI model in response to a user\u2019s prompt.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Scope<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Micro-level: one mention, entity, or brand reference.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Macro-level: the full context or narrative the AI generates.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>How it looks?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u201cTools like <strong>Brand24<\/strong>, Mention, and Sprout Social help track online conversations.\u201d<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Macro-level: the full context or narrative that the AI generates.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Here&#8217;s what those terms look like in real life based on the ChatGPT response example:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5cb5cb1ec3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5cb5cb1ec3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1.png\" alt=\"Infographic based on a real example - what is ai mention, ai citation and lllm response\" class=\"wp-image-178614\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1.png 722w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1-230x159.png 230w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-llm-response-vs-ai-mention-vs-ai-citation-1-90x62.png 90w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-see\"><strong>How to see if AI mentions your brand?&nbsp;<\/strong><\/h2>\n\n\n\n<p>At the moment, no LLM (including ChatGPT, Gemini, or Perplexity) provides analytics dashboards showing how often they mention brands.<\/p>\n\n\n\n<p>Google Search Console also <strong>doesn\u2019t report data <\/strong>from AI Overviews or \u201cAI Mode.\u201d<\/p>\n\n\n\n<p>So, <strong>tracking requires<\/strong> <strong>external tools<\/strong>, the same way SEO used third-party crawlers before Google gave us data.<\/p>\n\n\n\n<p>An AI tracker is a specialized tool designed to monitor and report how often and where brands or topics are mentioned across AI-generated responses.<\/p>\n\n\n\n<p>Here&#8217;s an example of what it can look like:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5cb5cb221b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5cb5cb221b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"476\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example.png\" alt=\"Chatbeat - AI tracker dashboard example\" class=\"wp-image-178615\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example-248x118.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/ai-mentions-ai-tracker-chatbeat-dashboard-example-90x43.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Discover how brands use these tools and services to gain insights and achieve success.<\/p>\n\n\n\n<p>And no, asking ChatGPT directly <em>\u201cHow many times do you mention my brand?\u201d<\/em> won\u2019t work\u2026 it\u2019ll politely shrug.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your AI mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=454\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-tools\"><strong>SEO tools with LLM tracking:<\/strong><\/h3>\n\n\n\n<p>These platforms help monitor your brand\u2019s presence in AI search and can help improve your AEO efforts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Semrush<\/strong> <br><br>Offers AI SEO analysis, mention tracking, and prompts monitoring across the most popular AI platforms. Great for visualizing how often your brand appears in LLM-generated results and comparing your performance with rivals.<br><\/li>\n\n\n\n<li><strong>Surfer SEO<\/strong><br><br>Focuses on AI SEO and optimization to improve your content\u2019s visibility in AI-generated answers. It shows when, where, and how often top AI tools mention your brand across their prompts.<br><\/li>\n\n\n\n<li><strong>Ahrefs<\/strong><br><br>AI search monitoring, useful for identifying which pages are cited or referenced by LLMs and how your page performs within them.<br><\/li>\n\n\n\n<li><strong>AccuRanker (Accu LLM)<\/strong><br><br>Track your <a href=\"https:\/\/brand24.com\/blog\/business-reputation\/\" title=\"\">business reputation<\/a> by monitoring visibility across prompts. You can learn which sources are cited and benchmark your performance against competitors.<\/li>\n<\/ol>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Focus area                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key AI-related features                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Semrush<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI SEO &amp; competitive insights<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tracks AI mentions and prompts across major LLMs; compares visibility vs. competitors.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Surfer SEO<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Content optimization<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Identifies when and where AI tools mention your brand in generated responses.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Ahrefs<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Page &amp; link visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detects which pages are cited or referenced by LLMs; monitors AI-driven visibility.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>AccuRanker (Accu LLM)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand reputation &amp; visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Measures visibility across prompts, analyzes sentiment, and benchmarks against rivals.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:16px 18px; border-radius:8px; margin:16px 0; font-size:16px; line-height:1.5;\">\n  <strong>Tip:<\/strong> Combine traditional rank tracking with AI mention monitoring to see the full picture of your brand\u2019s digital visibility &#8211; in both LLMS and Google or other search engines.\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"media-monitoring-tools\"><strong>Media monitoring tools with LLM tracking:<\/strong><\/h3>\n\n\n\n<p>If you want to track how LLMs or AI summaries mention your brand and take care of your online presence, these <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" title=\"\">media monitoring tools<\/a> can help:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brand24<\/strong><br><br>The platform detects how often your brand appears in AI-generated responses. It shows <em>where<\/em> your brand is mentioned and <em>what<\/em> source got you that attention. This helps you understand the topics LLMs associate with your company. <br><br>Combined with its &#8220;classic&#8221; <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" title=\"\">media mentions<\/a> monitoring, Brand24 gives you a full picture of how AI systems and online audiences perceive your brand in real time.<br><\/li>\n\n\n\n<li><a href=\"https:\/\/chatbeat.com\/\" title=\"\">Chatbeat<\/a><br><br>This tool enables you to monitor how your brand appears in responses generated by AI chatbots (such as ChatGPT, Google Gemini, Claude, and Perplexity). <br><br>It tracks which prompts lead to your brand being mentioned and how often it appears. Plus, it provides competitive analysis in the AI search.<br><\/li>\n\n\n\n<li><strong>Peec AI<\/strong><br><br>It offers real-time tracking of brand mentions, <a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" title=\"\">sentiment analysis<\/a>, visibility scoring across multiple LLMs, prompt-level insights (which user questions trigger mentions), and competitor benchmarking.<br><\/li>\n\n\n\n<li><strong>LLM Brand Monitor by Serpstat<\/strong><br><br>A dedicated tool for tracking how your brand is represented across large language models, including prompt-level analysis, citation detection, and competitor benchmarking.<\/li>\n<\/ol>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Focus area                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Key AI-related features                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Brand24<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Media monitoring, Prompt monitoring &amp; AI visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detects how often and where LLMs add your brand mentions in AI responses (across LLMs like ChatGPT, Perplexity, Gemini). Includes competitor benchmarking and context.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium to large teams, enterprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Chatbeat<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Prompt &amp; Context Monitoring, AI Visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Tracks that prompt trigger your brand mentions in major AI chatbots, and how frequently they occur in the AI search.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium to large teams, enterprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Peec AI<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Real-Time LLM Visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Provides live monitoring of AI search, sentiment, and visibility. Includes prompt-level insights and competitor benchmarking.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium teams, agencies<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>LLM Brand Monitor (Serpstat)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>AI Visibility<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Analyzes how your brand is perceived across various LLMs. Offers citation tracking, prompt analysis, and competitive visibility insights in AI search.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medium to large teams, enterprises<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Tip:&nbsp;<\/strong>Select a tool that combines traditional media monitoring and AI monitoring in a single platform.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-more-ai-mentions\"><strong>How to get more AI mentions in ChatGPT, Perplexity and AI Mode?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Getting more AI mentions isn\u2019t luck\u2026 It\u2019s a strategy.<\/p>\n\n\n\n<p>Here\u2019s how to increase your brand\u2019s presence in AI answers:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimize for entities, not just keywords.<\/strong><strong><br><\/strong>Use consistent brand, product, and expert naming conventions across all content.<\/li>\n\n\n\n<li><strong>Publish content with clear E-E-A-T signals.<\/strong><strong><br><\/strong>Include author bios, credentials, and trustworthy sources that LLMs can identify as reliable. Highlight your services in detail to improve mention rates and help AI systems connect your offerings with relevant queries.<\/li>\n\n\n\n<li><strong>Be quoted and cited by other authoritative sites.<\/strong><strong><br><\/strong>LLMs are more likely to add brand mentions that are frequently referenced elsewhere.<\/li>\n\n\n\n<li><strong>Feed LLMs through structured data.<\/strong><strong><br><\/strong>Implement schema markup, FAQs, and knowledge graph optimization.<\/li>\n\n\n\n<li><strong>Engage in PR and thought leadership.<\/strong><strong><br><\/strong>Appear in industry roundups, interviews, and trend reports that LLMs scrape or learn from.<\/li>\n\n\n\n<li><strong>Use conversational content.<\/strong><strong><br><\/strong>Write in the natural, question-answer style that aligns with AI prompt patterns. Target informational queries, such as how-to guides or definition searches, to increase the likelihood of being mentioned in AI-generated answers.<\/li>\n\n\n\n<li><strong>Track and refine.<br><\/strong>Use monitoring tools monthly to analyze shifts in <a href=\"https:\/\/brand24.com\/blog\/ai-brand-visibility\/\" title=\"\">AI brand visibility<\/a> and sentiment.<\/li>\n<\/ol>\n\n\n\n<p>I honestly think that getting mentioned by an AI tool is today what getting a top-3 Google ranking was before AI &#8211; an early-mover advantage that compounds over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\"><strong>Does the sentiment of the mention impact AI visibility?<\/strong><\/h3>\n\n\n\n<p>Not directly. However, positive sentiment across multiple contexts helps strengthen brand authority signals that LLMs pick up during retraining.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"track\"><strong>Can I track AI mentions using an LLM?<\/strong><\/h3>\n\n\n\n<p>Not reliably. Current LLMs can\u2019t access their own citation logs or external databases. Use third-party tools like Semrush or Brand24 for accurate data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"accessible-to-llms\"><strong>How to make your content accessible to LLMs?<\/strong><\/h3>\n\n\n\n<p>Make sure the pages you want indexed meet these criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>server-side rendering<\/strong> instead of relying solely on JavaScript.<\/li>\n\n\n\n<li><strong>Aren\u2019t blocked<\/strong> by your robots.txt file or meta robots tags.<\/li>\n\n\n\n<li>Are <strong>publicly accessible<\/strong>, not hidden behind paywalls, logins, or registration forms.<\/li>\n\n\n\n<li>Are <strong>listed in your XML sitemap<\/strong> so search engines can find them easily.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como rastrear quando os LLMs mention sua marca? Por que isso \u00e9 importante para a visibilidade? O que voc\u00ea pode fazer para se classificar na IA?<\/p>","protected":false},"author":82,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4141],"tags":[],"class_list":["post-178603","post","type-post","status-publish","format-standard","hentry","category-ai"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Magdalena","cf_author_last_name":"Sadowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/178603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=178603"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/178603\/revisions"}],"predecessor-version":[{"id":181419,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/178603\/revisions\/181419"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=178603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=178603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=178603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}