{"id":181176,"date":"2026-02-10T09:21:30","date_gmt":"2026-02-10T08:21:30","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181176"},"modified":"2026-04-09T16:45:46","modified_gmt":"2026-04-09T14:45:46","slug":"estudo-de-caso-basico","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/base-case-study\/","title":{"rendered":"Como a Base aumentou o tr\u00e1fego geral de IA em 48,6% com o Chatbeat"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Vis\u00e3o geral dos resultados<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Visibilidade geral da IA mais forte: Brand Score 50% \u2192 65% em aproximadamente 2 meses<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Melhor posicionamento nas respostas de IA: posi\u00e7\u00e3o m\u00e9dia 8 \u2192 5; posi\u00e7\u00e3o mediana 6 \u2192 3<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Salto competitivo: passou de #4 para #2 entre os concorrentes<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Visibilidade da IA \u2192 tr\u00e1fego real: as sess\u00f5es do site do Gemini aumentaram 12 vezes; as do Copilot aumentaram 60 vezes<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Tr\u00e1fego geral de IA: Aumento de 48,6%<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A Base abordou a visibilidade da IA como um canal de crescimento e um ponto de prova da marca<\/h4>\n                <p class=\"acf-key-takeaways__text\">O objetivo era ser a plataforma que os modelos de IA tratam como uma autoridade, n\u00e3o apenas um nome que aparece ocasionalmente.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O trabalho come\u00e7ou com uma auditoria de linha de base e monitoramento cont\u00ednuo<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles fizeram isso para responder aos fundamentos: a Base est\u00e1 aparecendo nas respostas de IA, quais p\u00e1ginas s\u00e3o citadas e como isso se compara aos concorrentes.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O conte\u00fado foi otimizado para \u201cautoridade cit\u00e1vel\"<\/h4>\n                <p class=\"acf-key-takeaways__text\">Como? Com p\u00e1ginas originais mais profundas, formatos amig\u00e1veis de listas (classifica\u00e7\u00f5es\/compara\u00e7\u00f5es), refer\u00eancias externas confi\u00e1veis e estrutura de perguntas frequentes + esquema para facilitar a extra\u00e7\u00e3o.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O impacto apareceu onde \u00e9 importante<\/h4>\n                <p class=\"acf-key-takeaways__text\">Visibilidade mais forte da IA, um aumento competitivo claro e crescimento do tr\u00e1fego das plataformas de IA, sem depender de m\u00e9tricas apenas de vaidade.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Sobre a Base<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/base.com\/en-US\/home\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Base<\/a><\/strong> \u00e9 uma plataforma de gerenciamento de vendas de com\u00e9rcio eletr\u00f4nico que tem a confian\u00e7a de <strong>mais de 30.000 empresas<\/strong> para potencializar suas opera\u00e7\u00f5es globais. Projetado para equipes que vendem em v\u00e1rios canais, ele centraliza o processamento de pedidos, o gerenciamento de produtos, as listagens do marketplace, o envio e a automa\u00e7\u00e3o em uma \u00fanica interface. <\/p>\n\n\n\n<p>A plataforma otimiza ainda mais os fluxos de trabalho com ferramentas especializadas para an\u00e1lise, WMS, PIM, reprecifica\u00e7\u00e3o e IA, al\u00e9m de oferecer um amplo ecossistema de <strong>Mais de 1.700 integra\u00e7\u00f5es<\/strong> - incluindo os principais marketplaces, lojas on-line, software de contabilidade e operadoras.<\/p>\n\n\n\n<p><strong>Destaque neste estudo de caso:<\/strong><\/p>\n\n\n\n<p><strong>Karina Kondraciuk <\/strong>- Especialista s\u00eanior em SEO na Base. Ela lidera a estrat\u00e9gia de visibilidade org\u00e2nica da marca, aproveitando sua ampla experi\u00eancia em SEO nos setores de com\u00e9rcio eletr\u00f4nico e servi\u00e7os. Atualmente, ela conecta a otimiza\u00e7\u00e3o t\u00e9cnica com a estrat\u00e9gia de conte\u00fado, expandindo o alcance da marca na pesquisa de IA por meio da GEO (Generative Engine Optimization).<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desafio<\/h2>\n\n\n\n<p>Quando a IA come\u00e7ou a dominar a conversa, a equipe da Base a tratou como uma <strong>canal de aquisi\u00e7\u00e3o de novos clientes<\/strong> - mas a motiva\u00e7\u00e3o n\u00e3o era apenas voltada para o desempenho.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Eles tamb\u00e9m tinham um objetivo muito \u201cde marca\u201d: <strong>provar que os modelos de IA os veem como uma autoridade<\/strong> e, de fato <strong>usar seu conte\u00fado como uma fonte confi\u00e1vel<\/strong>.<\/p>\n\n\n\n<p>Eles come\u00e7aram a trabalhar na visibilidade da IA em <strong>Maio de 2025<\/strong>, com dois desafios principais em mente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entenda a inten\u00e7\u00e3o do usu\u00e1rio de IA:<\/strong> o que as pessoas <em>realmente<\/em> perguntar em ferramentas de IA - e para quais perguntas a Base quer ser a resposta padr\u00e3o.<\/li>\n\n\n\n<li><strong>Pare de operar no escuro:<\/strong> Sem dados concretos, \u00e9 quase imposs\u00edvel dizer se as atualiza\u00e7\u00f5es de conte\u00fado e as melhorias no site est\u00e3o realmente mudando a visibilidade nas respostas do modelo.<\/li>\n<\/ul>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">O maior benef\u00edcio do Chatbeat \u00e9 que n\u00e3o estamos mais adivinhando. Podemos realmente ver o impacto do que estamos fazendo. Assim como em SEO ou campanhas pagas, voc\u00ea precisa de provas de que est\u00e1 funcionando - voc\u00ea n\u00e3o pode operar \u201cno escuro\u201d. O Chatbeat nos permite verificar se estamos aparecendo nas respostas de IA e se as m\u00e9tricas est\u00e3o crescendo.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00eanior em SEO na Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Estrat\u00e9gia<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitor-amp-diagnose-are-we-visible-to-llms-at-all\">1. Monitorar e diagnosticar - \u201cEstamos vis\u00edveis para os LLMs?\u201d<\/h3>\n\n\n\n<p>Eles come\u00e7aram com uma linha de base, n\u00e3o com suposi\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verificou se o local \u00e9 <strong>acess\u00edvel a LLMs<\/strong> e se o conte\u00fado \u00e9 <strong>realmente vis\u00edvel<\/strong><\/li>\n\n\n\n<li>Verificou se eles <strong>aparecem nas respostas de IA e nas fontes<\/strong>, e como isso se compara aos concorrentes.<\/li>\n<\/ul>\n\n\n\n<p><strong>Onde o Chatbeat se encaixa:<\/strong> um dashboard + a visualiza\u00e7\u00e3o Sources para confirmar: <em>n\u00f3s aparecemos, quem aparece em seu lugar e as m\u00e9tricas est\u00e3o em alta?<\/em>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a2d76&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a2d76\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"587\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png\" alt=\"O painel do Chatbeat mostra as principais fontes, os modelos que elas influenciam e o % de cobertura.\" class=\"wp-image-181178\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1140x587.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-1536x791.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando as principais fontes<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-map-prompts-from-broad-questions-to-product-driven-branches\">2. Mapear solicita\u00e7\u00f5es - de perguntas amplas a ramifica\u00e7\u00f5es orientadas por produtos<\/h3>\n\n\n\n<p>O desafio inicial era duplo: <em>o que os usu\u00e1rios realmente pedem<\/em> e <em>quais perguntas eles querem ganhar<\/em>. Seu processo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Come\u00e7ou com solicita\u00e7\u00f5es de categorias amplas, como <strong>\u201cQual sistema de gerenciamento de com\u00e9rcio eletr\u00f4nico devo escolher?\u201d<\/strong><\/li>\n\n\n\n<li>Dividi-los em ramos tem\u00e1ticos<\/li>\n\n\n\n<li>Criou conjuntos de prontid\u00e3o em torno de <strong>as fun\u00e7\u00f5es de seus produtos<\/strong>, Assim, o monitoramento se alinhava com o que eles podiam responder com credibilidade.<\/li>\n<\/ol>\n\n\n\n<p><strong>Onde o Chatbeat se encaixa:<\/strong> Os prompts sugeridos foram um grande acelerador quando era dif\u00edcil encontrar os prompts certos.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">As sugest\u00f5es de prompts do Chatbeat nos ajudaram muito. Encontrar os prompts certos foi dif\u00edcil, e suas recomenda\u00e7\u00f5es tornaram isso muito mais f\u00e1cil.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00eanior em SEO na Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a3306&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a3306\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1174\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png\" alt=\"O painel do Chatbeat mostrando os prompts sugeridos.\" class=\"wp-image-181180\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31.png 1024w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-300x344.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-139x159.png 139w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-31-79x90.png 79w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando \u2018Prompts sugeridos\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-optimize-for-citable-authority-content-formats-and-credibility\">3. Otimize para \u201cautoridade cit\u00e1vel\u201d - conte\u00fado, formatos e credibilidade<\/h3>\n\n\n\n<p>Eles identificaram a maior alavanca como <em>como o conte\u00fado \u00e9 escrito<\/em> e facilitou a confian\u00e7a e a reutiliza\u00e7\u00e3o dos modelos:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Alavanca de otimiza\u00e7\u00e3o                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que eles fizeram                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que isso \u00e9 importante para a visibilidade do LLM                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Conte\u00fado profundo e original<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publicou p\u00e1ginas exclusivas e detalhadas que respondem a perguntas reais dos usu\u00e1rios<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aumenta a \u201cdensidade de autoridade\u201d e fornece aos modelos material mais s\u00f3lido para reutilizar e citar<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Classifica\u00e7\u00f5es e compara\u00e7\u00f5es<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Foram adicionadas classifica\u00e7\u00f5es\/compara\u00e7\u00f5es depois de constatar que os prompts monitorados frequentemente acionam respostas em estilo de lista<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Os LLMs frequentemente respondem em <strong>listas<\/strong> - esses formatos se ajustam \u00e0 estrutura de sa\u00edda e s\u00e3o extra\u00eddos com mais facilidade<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Fontes externas confi\u00e1veis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Reivindica\u00e7\u00f5es respaldadas por refer\u00eancias confi\u00e1veis de terceiros<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Melhora <strong>confiabilidade<\/strong> quando os modelos avaliam em quais fontes confiar<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Perguntas frequentes + dados estruturados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Implementou se\u00e7\u00f5es de perguntas frequentes na maioria das subp\u00e1ginas (linguagem natural, tom de especialista) e implementou <strong>Esquema de FAQ<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Facilita a extra\u00e7\u00e3o de respostas e melhora a legibilidade por m\u00e1quina para consultas no estilo de perguntas e respostas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>llms.txt<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Implementado <strong>llms.txt<\/strong> destacar as fun\u00e7\u00f5es do produto, as p\u00e1ginas principais e o conte\u00fado selecionado de \u201cfonte preferencial\u201d; viu <strong>G\u00eameos<\/strong> As posi\u00e7\u00f5es se tornam mais est\u00e1veis e consistentemente altas depois disso.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ajuda a direcionar os modelos para as p\u00e1ginas certas e pode reduzir a volatilidade em prompts focados em produtos.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p><strong>Onde o Chatbeat se encaixa:<\/strong> A visibilidade + monitoramento de fontes tornou-se o ciclo de feedback para a itera\u00e7\u00e3o.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Com o Chatbeat, notamos que os prompts que monitoramos geralmente incluem classifica\u00e7\u00f5es e compara\u00e7\u00f5es. Portanto, adicionamos mais desse tipo de conte\u00fado \u00e0 nossa estrat\u00e9gia e estamos planejando ainda mais.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-11x12.jpg 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/KKondraciuk-1-scaled-e1770710816259-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Karina Kondraciuk                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista s\u00eanior em SEO na Base<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a4164&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a4164\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png\" alt=\"\" class=\"wp-image-181185\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1140x596.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-1536x804.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-248x130.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34-90x47.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-34.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">O painel do Chatbeat mostra as fontes principais para as fontes de base e os modelos que elas influenciam.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Resultados<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-stronger-overall-ai-visibility\">1. Maior visibilidade geral da IA<\/h3>\n\n\n\n<p>A Base obteve um aumento claro na visibilidade da IA nos modelos monitorados (a partir de 26 de janeiro de 2026)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pontua\u00e7\u00e3o da marca:<\/strong> <strong>50% \u2192 65%<\/strong> em aproximadamente 2 meses&nbsp;<\/li>\n\n\n\n<li><strong>Posi\u00e7\u00e3o m\u00e9dia nas respostas do LLM:<\/strong> <strong>8 \u2192 5<\/strong><\/li>\n\n\n\n<li><strong>Posi\u00e7\u00e3o mediana: 3 (acima de 6 em outubro)<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a44a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a44a8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png\" alt=\"Painel do Chatbeat com os principais resultados de desempenho do projeto Base desde a configura\u00e7\u00e3o.\" class=\"wp-image-181186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-35.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat com os principais resultados de desempenho<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a4719&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a4719\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png\" alt=\"Painel do Chatbeat com os principais resultados de desempenho do projeto Base nos \u00faltimos 30 dias (a partir de 26.01.2026).\" class=\"wp-image-181187\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-36.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat com os principais resultados de desempenho do projeto Base nos \u00faltimos 30 dias<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-leap\">2. Salto competitivo<\/h3>\n\n\n\n<p>A base passou de um n\u00edvel est\u00e1vel de <strong>Posi\u00e7\u00e3o #4<\/strong> (antes de dezembro) para <strong>#2 entre os concorrentes<\/strong> nos \u00faltimos 30 dias - transformando a visibilidade da IA em uma vantagem competitiva real, e n\u00e3o apenas em um progresso incremental.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de6485a49da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de6485a49da\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png\" alt=\"Painel do Chatbeat mostrando a classifica\u00e7\u00e3o das marcas com Base como #2 (em 26.01.2026).\" class=\"wp-image-181181\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1140x526.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-1536x708.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-33.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando a \u2018Classifica\u00e7\u00e3o das marcas\u2019<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-visibility-traffic-real-sessions-not-vanity-metrics\">3. Visibilidade \u2192 tr\u00e1fego (sess\u00f5es reais, n\u00e3o m\u00e9tricas de vaidade)<\/h3>\n\n\n\n<p>O crescimento n\u00e3o se limitou a \u201cpontua\u00e7\u00f5es\u201d dentro das ferramentas - ele se traduziu em visitas ao site a partir de plataformas de IA:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00eameos:<\/strong> <strong>12\u00d7<\/strong> mais sess\u00f5es (maio \u2192 dezembro)<\/li>\n\n\n\n<li><strong>Copiloto:<\/strong> <strong>60\u00d7<\/strong> mais sess\u00f5es (maio \u2192 dezembro)<\/li>\n\n\n\n<li><strong>Tr\u00e1fego geral de IA:<\/strong> <strong>48,6% maior<\/strong> no pico de novembro em rela\u00e7\u00e3o a maio<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Conclus\u00f5es para outras marcas<\/h2>\n\n\n\n<p>Perguntamos <strong>Karina<\/strong> o que outras marcas podem fazer para replicar os resultados da Base. Aqui est\u00e1 seu manual pr\u00e1tico:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Trate-o como SEO: \u00e9 uma maratona, n\u00e3o uma campanha isolada. A consist\u00eancia vence.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Comece com o monitoramento + um mapa de solicita\u00e7\u00f5es: saiba o que as pessoas realmente perguntam nas ferramentas de IA e onde voc\u00ea deseja \u201cinserir\u201d as respostas.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">A autoridade vem da subst\u00e2ncia: conte\u00fado especializado e original apoiado por perguntas frequentes e fontes externas confi\u00e1veis (especialmente se voc\u00ea n\u00e3o tiver sua pr\u00f3pria pesquisa para citar).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Duplique os formatos amig\u00e1veis para LLM: classifica\u00e7\u00f5es, compara\u00e7\u00f5es, listas de verifica\u00e7\u00e3o, defini\u00e7\u00f5es, visuais\/infogr\u00e1ficos bem descritos e conte\u00fado de v\u00eddeo (por exemplo, YouTube).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>N\u00e3o negligencie os fundamentos de SEO:<\/strong> e sua visibilidade de IA tende a aumentar com o crescimento cl\u00e1ssico de SEO.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Base abordou a visibilidade da IA como um canal de crescimento e um ponto de prova da marca - o objetivo era ser a plataforma que os modelos de IA tratam como uma autoridade.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181176","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=181176"}],"version-history":[{"count":8,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181176\/revisions"}],"predecessor-version":[{"id":181471,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181176\/revisions\/181471"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=181176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=181176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=181176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}