{"id":181190,"date":"2026-02-10T13:12:41","date_gmt":"2026-02-10T12:12:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181190"},"modified":"2026-04-09T16:44:56","modified_gmt":"2026-04-09T14:44:56","slug":"estudo-de-caso-da-worksmile","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/worksmile-case-study\/","title":{"rendered":"Como a Worksmile aumentou a visibilidade da IA em 27% com o Chatbeat"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Vis\u00e3o geral dos resultados<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">De #17,3 \u2192 #10 para um prompt relacionado a RH (Q2 \u2192 \u00faltimos 30 dias, 22 de janeiro de 2026) - +4,7 posi\u00e7\u00f5es (aumento de 27%) at\u00e9 o quarto trimestre de 2025.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Eles assumiram o controle das principais fontes: de 1 fonte Worksmile entre as 10 principais (#5) para #1 em cita\u00e7\u00f5es + 3 fontes entre as 10 principais (Q4 2025).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">A visibilidade saltou um n\u00edvel: \u201crespeit\u00e1vel\u201d \u2192 \u201cboa\u201d em apenas alguns meses.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">As respostas de IA j\u00e1 est\u00e3o moldando a forma como as equipes de RH descobrem ferramentas<\/h4>\n                <p class=\"acf-key-takeaways__text\">A Worksmile viu a hist\u00f3ria de sua marca ser reconstru\u00edda ali, \u00e0s vezes com precis\u00e3o, \u00e0s vezes com base em fontes desatualizadas e de terceiros.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A Worksmile usou o Chatbeat para tornar essa camada invis\u00edvel mensur\u00e1vel<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles o utilizaram para rastrear as quest\u00f5es importantes, comparar como os modelos as descrevem e ver exatamente quais fontes orientam a narrativa.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Com esses insights, eles passaram de \u201ccorrigir a c\u00f3pia\u201d para corrigir os insumos<\/h4>\n                <p class=\"acf-key-takeaways__text\">Isso os ajudou a reduzir a bagagem de rebranding on-line e a fortalecer as mensagens de RH\/comunica\u00e7\u00e3o interna onde os modelos eram mais fracos.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">O resultado \u00e9 um loop repet\u00edvel que continua melhorando com o tempo<\/h4>\n                <p class=\"acf-key-takeaways__text\">Monitorar \u2192 agir \u2192 validar - mantendo o posicionamento do Worksmile consistente em todos os modelos \u00e0 medida que o ecossistema muda.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Sobre a Worksmile<\/h2>\n\n\n\n<p>O Worksmile \u00e9 uma plataforma de RH para toda a organiza\u00e7\u00e3o. Ela aborda os desafios enfrentados pelas equipes e gerentes de RH e, ao mesmo tempo, cuida da experi\u00eancia de cada funcion\u00e1rio - automatiza processos, simplifica a comunica\u00e7\u00e3o e oferece suporte ao gerenciamento de benef\u00edcios em um s\u00f3 lugar.<\/p>\n\n\n\n<p><strong>Destaque neste estudo de caso:<\/strong><\/p>\n\n\n\n<p><strong>Magdalena Radecka<\/strong> - Diretora de Marketing da Worksmile. Na Worksmile, ela lidera a equipe respons\u00e1vel pela gera\u00e7\u00e3o de demanda e pelo aumento do reconhecimento da marca.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\"><strong>Desafio<\/strong><\/h2>\n\n\n\n<p>A Worksmile percebeu que a \u201chist\u00f3ria da marca\u201d n\u00e3o estava mais sendo contada em um \u00fanico lugar - ela estava sendo reconstru\u00edda dentro das respostas do LLM. E quando as equipes de RH e de Pessoas faziam perguntas aparentemente simples, o resultado n\u00e3o estava alinhado de forma confi\u00e1vel com a maneira como a Worksmile queria ser compreendida.&nbsp;<\/p>\n\n\n\n<p>\u00c0s vezes, a descri\u00e7\u00e3o era precisa; outras vezes, o contexto de RH era vago, ou os modelos se baseavam em fontes de terceiros e desatualizadas, de modo que a narrativa se desviava de acordo com o prompt e o modelo.<\/p>\n\n\n\n<p>O problema real n\u00e3o era uma resposta incorreta - era a falta de visibilidade e controle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nenhuma maneira de ver quais prompts estavam se desviando,<\/li>\n\n\n\n<li>nenhuma maneira de entender quais fontes estavam moldando a resposta,<\/li>\n\n\n\n<li>nenhum caminho claro para melhorar as classifica\u00e7\u00f5es e tornar-se a fonte que os sistemas de IA realmente citam.<\/li>\n<\/ul>\n\n\n\n<p>A Worksmile precisava tornar a \u201cvisibilidade da IA\u201d operacional, algo que pudesse ser rastreado, corrigido e comprovado com o movimento em posi\u00e7\u00f5es e cita\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solution\">Solu\u00e7\u00e3o<\/h2>\n\n\n\n<p>A Worksmile usou o Chatbeat como um <strong>camada de visibilidade cont\u00ednua de IA<\/strong> - rastrear como diferentes modelos respondem a perguntas espec\u00edficas, quais fontes eles citam e onde a mensagem da marca diverge entre os prompts.<\/p>\n\n\n\n<p>Isso criou um ciclo de feedback simples:<\/p>\n\n\n\n<p><strong>Monitoramento imediato \u2192 lacunas narrativas \u2192 a\u00e7\u00f5es de conte\u00fado \u2192 reavalia\u00e7\u00e3o de classifica\u00e7\u00f5es e cita\u00e7\u00f5es<\/strong><\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">O maior benef\u00edcio do Chatbeat \u00e9 uma maneira r\u00e1pida e simples de ver como estamos posicionados nos LLMs em um determinado momento - quantitativamente. \u00c9 poss\u00edvel verificar isso manualmente de forma qualitativa, mas apenas em uma pequena amostra e com um custo enorme. O Chatbeat fornece acesso r\u00e1pido aos dados e nos permite reagir rapidamente.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing da Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-chatbeat-gives-worksmile-in-practice\">O que o Chatbeat oferece \u00e0 Worksmile na pr\u00e1tica<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-reputation-control-in-llm-responses\">1. Controle de reputa\u00e7\u00e3o nas respostas do LLM<\/h3>\n\n\n\n<p>Antes de a Worksmile se tornar uma plataforma de experi\u00eancia do funcion\u00e1rio e de RH, ela era conhecida como Fitqbe, com foco em bem-estar e benef\u00edcios. <\/p>\n\n\n\n<p>Desde ent\u00e3o, a empresa passou a atuar em outras \u00e1reas, mas, devido a esse hist\u00f3rico, os LLMs \u00e0s vezes eram enganosos ao descrever a marca, baseando-se em dados anteriores \u00e0 reformula\u00e7\u00e3o da marca.<\/p>\n\n\n\n<p>A Worksmile queria <strong>monitorar como os modelos de linguagem descrevem a marca<\/strong> - e responder imediatamente se a narrativa come\u00e7ar a se desviar do posicionamento desejado.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Principais insights do Chatbeat:<\/strong>&nbsp;Os LLMs lidaram bem com a descri\u00e7\u00e3o da Worksmile como uma plataforma de benef\u00edcios, mas \u201centenderam\u201d pior as partes de HCM e comunica\u00e7\u00f5es internas. A equipe rapidamente associou isso \u00e0 hist\u00f3ria da marca e \u00e0 <strong>presen\u00e7a de materiais arquivados on-line<\/strong>, que ainda influenciam a forma como a IA \u201cv\u00ea\u201d o Worksmile.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Desde que come\u00e7amos a usar o Chatbeat, obtivemos uma camada extra de insight: n\u00e3o apenas com as solicita\u00e7\u00f5es manuais para diferentes LLMs, mas tamb\u00e9m vendo como estamos nos posicionando em resposta a perguntas espec\u00edficas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing da Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>A\u00e7\u00e3o<\/strong>:&nbsp;<\/p>\n\n\n\n<p>Com base nisso, eles criaram um plano de a\u00e7\u00e3o concreto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>reduzir a exposi\u00e7\u00e3o do conte\u00fado relacionado ao bem-estar (por exemplo, ocultando algumas subp\u00e1ginas e cen\u00e1rios),<\/li>\n\n\n\n<li>dar mais \u00eanfase ao conte\u00fado sobre comunica\u00e7\u00e3o interna e processos de RH,<\/li>\n\n\n\n<li>distribuir e promover conte\u00fado fora do site (por exemplo, veicula\u00e7\u00e3o de an\u00fancios em novas plataformas, como o Bing)<\/li>\n<\/ul>\n\n\n\n<p><strong>Resultado:<\/strong>&nbsp;<\/p>\n\n\n\n<p>A equipe j\u00e1 est\u00e1 vendo a primeira mudan\u00e7a nas respostas de IA em dire\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o interna e ao envolvimento.<\/p>\n\n\n\n<p>A compara\u00e7\u00e3o abaixo \u00e9 entre o segundo trimestre (quando a Worksmile come\u00e7ou a explorar a IA) e o quarto trimestre de 2025 para um dos prompts da \u00e1rea de RH.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q2:<\/strong> 17.3 (Worksmile come\u00e7a a explorar a IA)<\/li>\n\n\n\n<li><strong>Q4 2025:<\/strong> 12.6 (<strong>+4,7 posi\u00e7\u00f5es<\/strong>) -&gt; aumento de 27%<\/li>\n\n\n\n<li><strong>\u00daltimos 30 dias (a partir de 22 de janeiro de 2026):<\/strong> <strong>10\u00ba lugar<\/strong><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da502d87&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da502d87\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1140x564.png\" alt=\"O painel do Chatbeat mostrando os resultados em Posicionamento da marca no segundo trimestre de 2025.\" class=\"wp-image-181216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-37.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando resultados em Posicionamento da marca no segundo trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da5037e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da5037e9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"561\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1140x561.png\" alt=\"O painel do Chatbeat mostrando os resultados em Posicionamento da marca no quarto trimestre de 2025.\" class=\"wp-image-181218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1140x561.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-1536x756.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-39.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando resultados em Posicionamento da marca no quarto trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<p>A pr\u00f3xima etapa \u00e9 verificar o progresso em alguns meses, acrescentando mais perguntas \u201cpesadas de HCM\u201d ao monitoramento e verificando como o posicionamento dos modelos muda ao longo do tempo.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-building-an-llm-ready-content-strategy\">2. Criando uma estrat\u00e9gia de conte\u00fado pronta para o LLM<\/h3>\n\n\n\n<p>A Worksmile n\u00e3o se limitou \u00e0 reputa\u00e7\u00e3o e ao controle da narrativa nos LLMs - eles tamb\u00e9m queriam que seu pr\u00f3prio conte\u00fado se tornasse o <strong>modelos de fontes prim\u00e1rias citam<\/strong> ao responder a perguntas sobre a marca e o setor.&nbsp;<\/p>\n\n\n\n<p>Em vez de tratar a \u201cvisibilidade do LLM\u201d como um efeito colateral feliz de um bom marketing, eles a abordaram como um canal: <strong>mensur\u00e1vel, test\u00e1vel e planejado.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Principais insights do Chatbeat:<\/strong> Ao verificar as fontes principais para os prompts, eles viram quais fontes s\u00e3o mais citadas e puderam examinar o motivo. Viram quais fontes de seu pr\u00f3prio dom\u00ednio est\u00e3o sendo citadas e qual \u00e9 a sua participa\u00e7\u00e3o, e puderam trabalhar para aumentar sua participa\u00e7\u00e3o.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Quando come\u00e7amos a usar o Chatbeat, vimos como estamos posicionados em diferentes LLMs. Em alguns, estamos mais bem posicionados (por exemplo, ChatGPT) e, em outros, pior. Isso nos ajudou a aprofundar a pesquisa: o que fazer onde nosso desempenho \u00e9 ruim, quais formatos e locais de publica\u00e7\u00e3o funcionar\u00e3o. Transformamos isso em um plano e criamos um mapa de conte\u00fado - sabemos qual formato preparar para cada LLM. E sua ferramenta nos ajuda a verificar essas hip\u00f3teses.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-80x80.png 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-162x159.png 162w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/Magdalena-Radecka-zdjecie-1-1.png 174w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Magdalena Radecka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing da Worksmile<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><strong>A\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p>A partir da\u00ed, eles passaram da intui\u00e7\u00e3o para um sistema repet\u00edvel, usando insights de posicionamento para tornar a pesquisa acion\u00e1vel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identificar quais LLMs os classificam bem ou mal<\/li>\n\n\n\n<li>identificar quais formatos e canais de publica\u00e7\u00e3o melhoram a visibilidade<\/li>\n\n\n\n<li>traduzir os aprendizados em um mapa de conte\u00fado (formato \u2192 canal \u2192 LLM de destino)<\/li>\n\n\n\n<li>usar os insights do Chatbeat para verificar hip\u00f3teses e fazer itera\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<p><strong>Resultados:<\/strong><\/p>\n\n\n\n<p>Mudan\u00e7a de trimestre a trimestre (cita\u00e7\u00f5es para um prompt selecionado):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2\u00ba trimestre de 2025: apenas uma fonte do Worksmile apareceu entre as 10 principais fontes, com a classifica\u00e7\u00e3o #5.<\/li>\n\n\n\n<li>Q4 2025: O worksmile foi alcan\u00e7ado <strong>#1 em cita\u00e7\u00f5es<\/strong> - e acrescentou <strong>Mais 2 fontes<\/strong> no <strong>As 10 principais fontes<\/strong> (capturas de tela abaixo).<br><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da504736&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da504736\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"671\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1140x671.png\" alt=\"Painel do Chatbeat mostrando os resultados das principais fontes no segundo trimestre de 2025.\" class=\"wp-image-181222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1140x671.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-1536x904.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-248x146.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-42.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando os resultados das principais fontes no segundo trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da504fb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da504fb8\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"663\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1140x663.png\" alt=\"Painel do Chatbeat mostrando os resultados das principais fontes no quarto trimestre de 2025.\" class=\"wp-image-181223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1140x663.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-1536x894.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-300x175.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-248x144.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43-90x52.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-43.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando os resultados das principais fontes no quarto trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Manual de conte\u00fado do LLM<\/h2>\n\n\n\n<p>Deseja melhorar a frequ\u00eancia com que sua marca \u00e9 citada por LLMs que usam conte\u00fado? Veja o que a Worksmile fez - e o que realmente funcionou.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        \u00c1rea                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        O que eles fizeram                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que isso \u00e9 importante para a visibilidade do LLM                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Canais de origem<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Continuou investindo no <strong>blog<\/strong> e expandido <strong>YouTube<\/strong> publica\u00e7\u00e3o, especialmente conte\u00fado \u00fatil para RH<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Muitos LLMs ainda dependem muito de fontes indexadas por SEO; o YouTube est\u00e1 cada vez mais influente<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Plataformas comunit\u00e1rias<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Testado <strong>Reddit<\/strong> e <strong>Quora<\/strong> (resultados mistos); esfor\u00e7os cont\u00ednuos em torno de <strong>Presen\u00e7a na Wikip\u00e9dia<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alguns ecossistemas podem ajudar, mas requerem forte ajuste e manuten\u00e7\u00e3o; a Wikip\u00e9dia pode moldar o \u201centendimento da entidade\u201d<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Foco no mecanismo de pesquisa<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Come\u00e7ou a segmentar <strong>Bing<\/strong> para frases de marcas e produtos (por exemplo, \u201cplataforma de benef\u00edcios\u201d)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A visibilidade do Bing pode se traduzir em uma representa\u00e7\u00e3o mais forte em determinadas respostas do LLM<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Distribui\u00e7\u00e3o de autoridade<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Priorizado <strong>conte\u00fado assinado por especialistas<\/strong> e parcerias (projetos, webinars, participa\u00e7\u00e3o em canais de especialistas)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Os LLMs recompensam a autoria confi\u00e1vel e as associa\u00e7\u00f5es recorrentes de especialistas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>Formatos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Criou um calend\u00e1rio para <strong>Perguntas e respostas, listas dos X principais, instru\u00e7\u00f5es, listas de recursos e respostas diretas<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Esses formatos s\u00e3o mais f\u00e1ceis para os modelos analisarem, citarem e reutilizarem com precis\u00e3o<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p>Cobertura do t\u00f3pico<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Planejamento de mais conte\u00fado de produto para <strong>Lacunas nos processos de RH<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Melhora a profundidade onde o modelo anteriormente \u201calucinava\u201d ou subexplicava<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-performance-benchmarking-and-kpis\">3. Avalia\u00e7\u00e3o comparativa de desempenho e KPIs<\/h3>\n\n\n\n<p>A Worksmile tamb\u00e9m precisava de uma refer\u00eancia num\u00e9rica para se certificar de que n\u00e3o estava ficando para tr\u00e1s e para priorizar os esfor\u00e7os onde eles seriam mais r\u00e1pidos.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Principais insights do Chatbeat:<\/strong> Eles podem rastrear <strong>pontua\u00e7\u00e3o de visibilidade\/marca<\/strong> como uma m\u00e9trica de sa\u00fade de alto n\u00edvel e combin\u00e1-la com <strong>posi\u00e7\u00e3o mediana<\/strong> como um KPI mais acion\u00e1vel - dividido em <strong>por LLM<\/strong> e comparados com os concorrentes (por exemplo, MyBenefit, PeopleForce).&nbsp;<\/p>\n\n\n\n<p>Isso revelou duas coisas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>em geral, eles estavam se saindo bem em rela\u00e7\u00e3o \u00e0 maioria dos concorrentes<\/li>\n\n\n\n<li>um concorrente sempre teve uma classifica\u00e7\u00e3o mais alta, o que mudou seu foco de \u201cmais visibilidade a qualquer custo\u201d para <strong>melhorar a qualidade e a corre\u00e7\u00e3o das mensagens<\/strong> - ensinando os LLMs a descrev\u00ea-los da maneira que desejarem.<\/li>\n<\/ul>\n\n\n\n<p><strong>A\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<p>Com KPIs por modelo em vigor (por exemplo, <em>passar de #3 para #2 no ChatGPT at\u00e9 a metade do ano; +1 em Perplexity; +2 em Claude e Gemini; alcan\u00e7ar visibilidade \u201cexcelente\u201d at\u00e9 o final do ano<\/em>), eles usaram o benchmark para orientar decis\u00f5es concretas de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>priorizar melhorias nos pontos em que o desempenho foi mais fraco (modelo + conjunto de solicita\u00e7\u00f5es)<\/li>\n\n\n\n<li>canais de teste que influenciam o fornecimento de LLM (por exemplo, <strong>Bing<\/strong>, <strong>YouTube<\/strong>, <strong>Wikipedia\/Wikidata<\/strong>)<\/li>\n\n\n\n<li>executar experimentos em plataformas adicionais (Quora\/Reddit)<\/li>\n<\/ul>\n\n\n\n<p><strong>Resultado:<\/strong><\/p>\n\n\n\n<p>Em poucos meses, e n\u00e3o anos, eles mudaram sua classifica\u00e7\u00e3o geral de visibilidade de <strong>\u201crespeit\u00e1vel\u201d para \u201cbom\u201d<\/strong>, e transformou a visibilidade do LLM em um sistema mensur\u00e1vel que informa diretamente as prioridades de marketing e os OKRs.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da507006&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da507006\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44.png\" alt=\"Painel do Chatbeat mostrando a visibilidade do Worksmile no segundo trimestre de 2025.\" class=\"wp-image-181228\" style=\"width:550px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44.png 810w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-300x140.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-44-90x42.png 90w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando a visibilidade do Worksmile no segundo trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de2da5078c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de2da5078c1\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"382\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45.png\" alt=\"Painel do Chatbeat mostrando a visibilidade do Worksmile no quarto trimestre de 2025.\" class=\"wp-image-181229\" style=\"width:550px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45.png 812w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-248x117.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-45-90x42.png 90w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat mostrando a visibilidade do Worksmile no quarto trimestre de 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\"><strong>Conclus\u00f5es para outras marcas<\/strong><\/h2>\n\n\n\n<p>A abordagem da Worksmile foi eficaz e repet\u00edvel:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Verifique seu estado atual: veja como sua marca \u00e9 descrita em cada LLM (as respostas podem variar muito de modelo para modelo)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Escolha seu foco: decida se voc\u00ea quer visibilidade em todos os LLMs ou apenas naqueles que s\u00e3o mais importantes para sua empresa.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Estabele\u00e7a uma meta de neg\u00f3cios: defina o que est\u00e1 tentando alcan\u00e7ar (por exemplo, posicionamento correto, melhor classifica\u00e7\u00e3o para os principais prompts, mais cita\u00e7\u00f5es para suas pr\u00f3prias fontes).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Combine as a\u00e7\u00f5es com a meta: planeje o conte\u00fado e a distribui\u00e7\u00e3o com base no que cada modelo tende a usar e citar.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Revise e ajuste regularmente: o cen\u00e1rio muda a cada trimestre - esse n\u00e3o \u00e9 um \u201cplano eterno\u201d. Verifique novamente e atualize a estrat\u00e9gia (por exemplo, a cada 6 meses).<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Worksmile usou o Chatbeat para rastrear as perguntas importantes, comparar como os modelos as descrevem e ver exatamente quais fontes conduzem a narrativa.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181190","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=181190"}],"version-history":[{"count":11,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181190\/revisions"}],"predecessor-version":[{"id":181472,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181190\/revisions\/181472"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=181190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=181190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=181190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}