{"id":181447,"date":"2026-02-16T12:54:49","date_gmt":"2026-02-16T11:54:49","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181447"},"modified":"2026-04-14T16:30:37","modified_gmt":"2026-04-14T14:30:37","slug":"estudo-de-caso-do-rankomat","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/rankomat-case-study\/","title":{"rendered":"Como o Rankomat.pl aumentou sua visibilidade da vis\u00e3o geral de IA em 100%"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Vis\u00e3o geral dos resultados<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">As consultas de pesquisa nas quais o dom\u00ednio Rankomat aparece na Vis\u00e3o geral de IA do Google dobraram, de 47.000 palavras-chave em maio para 100.000 em janeiro (Fonte: Senuto)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Seu Brand Score aumentou em 10 pp, de 70% para 80% (outubro de 2025 a janeiro de 2026).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">A posi\u00e7\u00e3o do Rankomat em respostas geradas por IA melhorou em 42% nos \u00faltimos 4 meses.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">1% de aquisi\u00e7\u00f5es s\u00e3o provenientes de tr\u00e1fego LLM, e esse n\u00famero aumenta em 0,1-0,2 pp MoM.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Eles agora t\u00eam maior estabilidade de cita\u00e7\u00f5es. O Rankomat \u00e9, de forma mais consistente, a fonte citada n\u00famero 1 em sua categoria.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Problema<\/h4>\n                <p class=\"acf-key-takeaways__text\">O Rankomat identificou o problema logo no in\u00edcio. O AI Overview come\u00e7ou a responder \u00e0s principais consultas nas quais eles estavam se posicionando. Isso resultou em menos cliques em suas fontes e enfraqueceu o tr\u00e1fego org\u00e2nico do dom\u00ednio.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Meta<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles estabeleceram uma nova meta para dominar as respostas da Vis\u00e3o geral da IA, especialmente em consultas importantes relacionadas ao seu setor, como faziam antes com o SEO tradicional.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Execu\u00e7\u00e3o<\/h4>\n                <p class=\"acf-key-takeaways__text\">O Rankomat usou o Chatbeat para monitorar a volatilidade e detectar mudan\u00e7as nos prompts que poderiam ocorrer a qualquer momento. Sua otimiza\u00e7\u00e3o de IA concentrou-se na inspe\u00e7\u00e3o de fontes citadas, analisando por que a IA as considerou suficientemente confi\u00e1veis para serem citadas e editando seu pr\u00f3prio conte\u00fado com base nesses insights.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Resultado<\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles come\u00e7aram seu trabalho de otimiza\u00e7\u00e3o de IA em outubro de 2025. Desde ent\u00e3o, sua visibilidade e posi\u00e7\u00e3o nas respostas da Vis\u00e3o Geral de IA melhoraram e se estabilizaram.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Sobre o Rankomat<\/h2>\n\n\n\n<p><a href=\"https:\/\/rankomat.pl\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rankomat<\/a> \u00e9 uma plataforma de compara\u00e7\u00e3o que ajuda os clientes a encontrar e escolher rapidamente produtos financeiros e de seguros que atendam \u00e0s suas necessidades. <\/p>\n\n\n\n<p>Ele faz o trabalho \u00e1rduo de analisar todas as ofertas e classific\u00e1-las com base nas necessidades dos clientes. Dessa forma, ele economiza muito tempo e permite que os clientes escolham rapidamente as op\u00e7\u00f5es mais adequadas com o m\u00ednimo de esfor\u00e7o. <\/p>\n\n\n\n<p>Al\u00e9m disso, eles t\u00eam uma equipe de 200 consultores profissionais que podem aconselhar sobre qual plano ou empresa escolher.<\/p>\n\n\n\n<p><strong>Destaque neste estudo de caso:<\/strong><\/p>\n\n\n\n<p><strong>Damian Lutowski<\/strong> - Diretor de crescimento org\u00e2nico do Rankomat.pl<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desafio<\/h2>\n\n\n\n<p>Como muitas outras empresas, a Rankomat sentiu o impacto da vis\u00e3o geral de IA do Google quase imediatamente.<\/p>\n\n\n\n<p>Ap\u00f3s o lan\u00e7amento da AIO em mar\u00e7o de 2025, o tr\u00e1fego org\u00e2nico da Rankomat caiu 30%. Isso fez com que eles se unissem rapidamente e investigassem a causa da queda, bem como uma solu\u00e7\u00e3o para compens\u00e1-la.<\/p>\n\n\n\n<p>Como Damian mentioned, o golpe foi especialmente duro porque o Rankomat.pl havia constru\u00eddo anos de desempenho de SEO em uma grande biblioteca de conte\u00fado permanente sobre seguros e finan\u00e7as - mais de 2.500 guias.<\/p>\n\n\n\n<p>Anteriormente, esse conte\u00fado atra\u00eda de forma confi\u00e1vel usu\u00e1rios de alta inten\u00e7\u00e3o. Desde a AIO, ele come\u00e7ou repentinamente a ser resumido diretamente nos resultados de pesquisa, levando a uma queda dr\u00e1stica nos cliques. Ent\u00e3o, eles come\u00e7aram a se perguntar, <strong>\u201cComo podemos nos manter presentes e competitivos quando as respostas s\u00e3o fornecidas antes mesmo de os usu\u00e1rios clicarem?\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Se ainda n\u00e3o temos um grande tr\u00e1fego de LLMs, ent\u00e3o a vis\u00e3o geral da IA precisa ser \u2018reivindicada\u2019.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goal\">Meta<\/h2>\n\n\n\n<p>Depois que a equipe definiu o problema, eles decidiram come\u00e7ar a trabalhar para resolv\u00ea-lo.<\/p>\n\n\n\n<p>Isso significava melhorar sua visibilidade geral nos modelos de IA, com um grande foco na Vis\u00e3o geral de IA do Google.<\/p>\n\n\n\n<p>De agora em diante, n\u00e3o se tratava apenas de otimizar seu conte\u00fado para obter classifica\u00e7\u00f5es tradicionais. Eles queriam <strong>come\u00e7ar a aparecer consistentemente nas respostas da AIO.<\/strong><\/p>\n\n\n\n<p>Para o Rankomat, isso significava as duas coisas: perguntas essenciais para a marca e prompts com alta demanda e forte potencial de tr\u00e1fego.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Para 2026, em IA, nosso \u00fanico KPI \u00e9 a visibilidade na Vis\u00e3o Geral de IA.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Por que o Chatbeat<\/h2>\n\n\n\n<p id=\"id1-reputation-control-in-llm-responses\">Damian e sua equipe escolheram o Chatbeat para ajud\u00e1-los a atingir sua meta. A ferramenta preencheu uma lacuna que as ferramentas de SEO em seu arsenal n\u00e3o conseguiam resolver: melhorar a visibilidade da IA em seus prompts.<\/p>\n\n\n\n<p>As outras ferramentas que eles usavam eram suficientes para o SEO cl\u00e1ssico, mas n\u00e3o tinham insights sobre os prompts e as perguntas que os usu\u00e1rios faziam na vis\u00e3o geral da IA.&nbsp;<\/p>\n\n\n\n<p>O Chatbeat os ajudou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>verificar as fontes que a AIO usou em suas respostas e transform\u00e1-las em melhorias de conte\u00fado acion\u00e1veis<\/li>\n\n\n\n<li>identificar quais perguntas devem ser monitoradas (com a ajuda de \u201cSuggested prompts\u201d)<\/li>\n\n\n\n<li>Veja se o Rankomat.pl aparece nas respostas do AI Overview\/LLM e, em caso afirmativo, como<\/li>\n\n\n\n<li>rastrear a volatilidade ao longo do tempo<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">As perguntas sugeridas s\u00e3o \u00fateis. Para os usu\u00e1rios, a mudan\u00e7a de \u2018palavras-chave\u2019 para perguntas completas pode ser dif\u00edcil, e tivemos o mesmo desafio internamente. \u00c0s vezes, ainda nos pegamos voltando aos velhos h\u00e1bitos, mas as sugest\u00f5es tornam essa transi\u00e7\u00e3o muito mais f\u00e1cil.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">Como eles usam o Chatbeat<\/h2>\n\n\n\n<p>Quando a AIO foi lan\u00e7ada, ela reduziu o n\u00famero de cliques que o Rankomat havia capturado anteriormente de seu conte\u00fado perene. \u00c9 por isso que a equipe se concentrou em monitorar e melhorar sua presen\u00e7a nas respostas de IA.<\/p>\n\n\n\n<p>Veja como eles fizeram isso!<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-monitoring-visibility-in-ai-overview-and-other-llm-answers\">1. Monitoramento da visibilidade na vis\u00e3o geral da IA e outras respostas do LLM<\/h3>\n\n\n\n<p>Em primeiro lugar, o Rankomat.pl rastreia <strong>se eles aparecem na Vis\u00e3o geral de IA do Google<\/strong> e como essa presen\u00e7a muda com o tempo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7bdae6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7bdae6\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"556\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png\" alt=\"Vis\u00e3o geral do Chatbeat para o Rankomat.pl, mostrando a visibilidade geral na Vis\u00e3o geral da IA.\" class=\"wp-image-181454\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1140x556.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-1536x750.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-248x121.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-51.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do Chatbeat para o Rankomat.pl, mostrando a visibilidade geral na Vis\u00e3o geral da IA.<\/figcaption><\/figure>\n\n\n\n<p>Eles monitoram dois conjuntos de prompts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>perguntas cr\u00edticas sobre a marca<\/strong> - nas quais eles precisam aparecer<\/li>\n\n\n\n<li><strong>perguntas orientadas pelo tr\u00e1fego<\/strong> - para os quais eles querem se posicionar devido \u00e0 maior demanda<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7bdf37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7bdf37\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"678\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png\" alt=\"Visualiza\u00e7\u00e3o da tend\u00eancia do Chatbeat mostrando a posi\u00e7\u00e3o do Rankomat.pl na Vis\u00e3o geral da IA para um prompt rastreado.\" class=\"wp-image-181451\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1140x678.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-1536x913.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48-90x53.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-48.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualiza\u00e7\u00e3o da tend\u00eancia do Chatbeat mostrando a posi\u00e7\u00e3o do Rankomat.pl na Vis\u00e3o geral da IA para um prompt rastreado.<\/figcaption><\/figure>\n\n\n\n<p>E se voc\u00ea j\u00e1 tentou rastrear a Vis\u00e3o Geral de IA e outros resultados do LLM, sabe como isso pode ser inc\u00f4modo. \u00c0s vezes, esses resultados podem mudar v\u00e1rias vezes ao dia. <\/p>\n\n\n\n<p>\u00c9 exatamente por isso que o Rankomat usa <strong>Chatbeat como uma ferramenta de instant\u00e2neo<\/strong> que rapidamente <strong>detecta essa mutabilidade<\/strong>. Isso tamb\u00e9m os ajuda <strong>detectar quedas repentinas<\/strong> e confirmar quando algo muda materialmente.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">As sa\u00eddas de AIO podem mudar v\u00e1rias vezes por dia, mas o instant\u00e2neo do Chatbeat nos ajuda a detectar a volatilidade e as quedas repentinas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-competitive-benchmarking-in-ai\">2. Benchmarking competitivo em IA<\/h3>\n\n\n\n<p>Eles tamb\u00e9m usam o Chatbeat para <strong>Comparar o Rankomat.pl com os principais concorrentes<\/strong> (por exemplo, MUBI, PZU, Warta). Eles monitoram principalmente dois indicadores: Participa\u00e7\u00e3o de voz e visibilidade geral nas respostas de IA.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7be49a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7be49a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png\" alt=\"Participa\u00e7\u00e3o de voz do Rankomat.pl em rela\u00e7\u00e3o aos principais concorrentes nos modelos de IA (Chatbeat)\" class=\"wp-image-181458\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1140x350.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-1536x471.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-300x92.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-248x76.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54-90x28.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-54.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Participa\u00e7\u00e3o de voz do Rankomat.pl em rela\u00e7\u00e3o aos principais concorrentes nos modelos de IA (Chatbeat)<\/figcaption><\/figure>\n\n\n\n<p>O \u201cBrand Score\u201d do Chatbeat \u00e9 a m\u00e9trica de alto n\u00edvel para a maioria das partes interessadas da empresa. No entanto, a equipe de Damian a trata de forma diferente. Para eles, \u00e9 mais um sinal aproximado do que um KPI espec\u00edfico. Basicamente, \u00e9 uma maneira r\u00e1pida de verificar quem est\u00e1 sendo escolhido nas respostas de IA e onde o Rankomat.pl est\u00e1 ausente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7be8d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7be8d9\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"782\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png\" alt=\"Gr\u00e1fico do Chatbeat mostrando o Rankomat.pl em compara\u00e7\u00e3o com os concorrentes para um prompt de baixa cobertura.\" class=\"wp-image-181457\" style=\"width:500px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-300x297.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-161x159.png 161w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-53-80x80.png 80w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Gr\u00e1fico do Chatbeat mostrando o Rankomat.pl em compara\u00e7\u00e3o com os concorrentes para um prompt de baixa cobertura.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-source-inspection-to-reverse-engineer-why\">3. Inspe\u00e7\u00e3o da fonte para fazer engenharia reversa do \u201cporqu\u00ea\u201d<\/h3>\n\n\n\n<p>Al\u00e9m disso, a equipe come\u00e7a a procurar o \u201cporqu\u00ea\u201d quando o Rankomat.pl v\u00ea uma queda em um prompt importante. Eles abrem o prompt, examinam o que foi citado e clicam nessas fontes para ver o que a IA provavelmente usou delas.<\/p>\n\n\n\n<p>Essas descobertas servem de insumo para discuss\u00f5es internas e experimentos de conte\u00fado - o que adicionar, reestruturar ou esclarecer em suas pr\u00f3prias p\u00e1ginas para aumentar a probabilidade de ser usado como fonte em futuras respostas de IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7bec27&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7bec27\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png\" alt=\"&quot;Key Sources&quot; do Chatbeat - uma tabela que lista as fontes mais citadas e os modelos de IA em que elas aparecem.\" class=\"wp-image-181459\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-1536x700.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-248x113.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-55.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u201cKey Sources\u201d do Chatbeat - uma tabela que lista as fontes mais citadas e os modelos de IA em que elas aparecem.<\/figcaption><\/figure>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Analisamos os detalhes do prompt, vemos as fontes que aparecem, visitamos essas p\u00e1ginas e analisamos o que o LLM poderia ter extra\u00eddo delas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Resultados<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-rising-aio-visibility-and-citation-consistency\">1. Aumento da visibilidade da AIO e da consist\u00eancia das cita\u00e7\u00f5es<\/h3>\n\n\n\n<p>O Rankomat.pl est\u00e1 vendo sua <strong>conte\u00fado citado com mais frequ\u00eancia na Vis\u00e3o Geral de IA<\/strong>. Por enquanto, a principal vit\u00f3ria \u00e9 simplesmente ser inclu\u00eddo nas cita\u00e7\u00f5es.<\/p>\n\n\n\n<p>Eles tamb\u00e9m notaram um forte efeito de estabilidade:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A classifica\u00e7\u00e3o do Rankomat como uma cita\u00e7\u00e3o n\u00famero 1 \u00e9 <strong>muito mais consistente<\/strong><\/li>\n\n\n\n<li><strong>Mas as cita\u00e7\u00f5es em 2\u00ba e 3\u00ba lugares tendem a flutuar<\/strong>, muitas vezes entrando e saindo<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">O ponto de cita\u00e7\u00e3o #1 est\u00e1 muito mais est\u00e1vel. E desde maio, a visibilidade de nossa Vis\u00e3o geral de IA dobrou, de aproximadamente 47.000 para 100.000 palavras-chave.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1740120197991.jpeg 800w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Damian Lutowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de crescimento org\u00e2nico<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-stronger-overall-ai-visibility\">2. Maior visibilidade geral da IA<\/h3>\n\n\n\n<p>Damian compartilhou que o Rankomat.pl come\u00e7ou a otimizar ativamente o conte\u00fado para IA em outubro de 2025 - e \u00e9 exatamente quando os dados come\u00e7am a mudar.<\/p>\n\n\n\n<p>A partir da\u00ed, a Rankomat come\u00e7ou a ver um <strong>tend\u00eancia de crescimento constante<\/strong> tanto em \u201cBrand Score\u201d quanto em posi\u00e7\u00e3o m\u00e9dia nas respostas da Vis\u00e3o Geral de IA.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69edb0d7bf38b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69edb0d7bf38b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"527\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png\" alt=\"Chatbeat mostrando &quot;Brand Score&quot; e posi\u00e7\u00e3o m\u00e9dia (junho de 2025 a janeiro de 2026).\" class=\"wp-image-181462\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1140x527.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-1536x709.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-248x115.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-58.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Chatbeat mostrando \u201cBrand Score\u201d e posi\u00e7\u00e3o m\u00e9dia (junho de 2025 a janeiro de 2026).<\/figcaption><\/figure>\n\n\n\n<p>Desde o in\u00edcio do projeto at\u00e9 setembro de 2025, os resultados do Rankomat.pl permaneceram relativamente est\u00e1veis.<\/p>\n\n\n\n<p>Em seguida, a tend\u00eancia mudou. A partir de outubro, ambas as m\u00e9tricas come\u00e7aram a subir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cPontua\u00e7\u00e3o da marca\u201d aumentada <strong>em 10 pontos percentuais<\/strong><\/li>\n\n\n\n<li>Melhoria da posi\u00e7\u00e3o m\u00e9dia <strong>por 42%<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Em geral, outubro \u00e9 o m\u00eas em que a tend\u00eancia muda.<\/p>\n\n\n\n<p>A partir da\u00ed, seu trabalho de conte\u00fado de IA come\u00e7a a aparecer nos n\u00fameros: mais consist\u00eancia e melhor posicionamento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-increase-in-llm-driven-traffic\">3. Aumento do tr\u00e1fego orientado por LLM<\/h3>\n\n\n\n<p>O tr\u00e1fego do LLM ainda \u00e9 uma pequena fatia da aquisi\u00e7\u00e3o total do Rankomat.pl - cerca de <strong>~1%<\/strong> - mas est\u00e1 claramente caminhando na dire\u00e7\u00e3o certa.&nbsp;<\/p>\n\n\n\n<p>Damian observou que sua participa\u00e7\u00e3o est\u00e1 crescendo. A mudan\u00e7a ainda \u00e9 relativamente pequena (<strong>+0,1 a +0,2 pontos percentuais em rela\u00e7\u00e3o ao m\u00eas anterior<\/strong>), mas com certeza est\u00e1 l\u00e1!&nbsp;<\/p>\n\n\n\n<p>O suficiente para tornar a tend\u00eancia percept\u00edvel mesmo neste est\u00e1gio inicial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-for-other-brands\">Conclus\u00f5es para outras marcas<\/h2>\n\n\n\n<p>E agora vamos ver como voc\u00ea pode implementar solu\u00e7\u00f5es semelhantes em sua pr\u00f3pria empresa, certo?<\/p>\n\n\n\n<p>Perguntamos a Damian o que outras pessoas podem fazer para ter sucesso na era da IA do conte\u00fado. Ele compartilhou uma dica simples: <em>\u201cFa\u00e7a com que sua p\u00e1gina seja f\u00e1cil de ler, tanto para humanos quanto para LLMs.\u201d<\/em><\/p>\n\n\n\n<p>Isso significa que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mais clareza<\/li>\n\n\n\n<li>melhor cobertura de FAQ<\/li>\n\n\n\n<li>agregar valor genuinamente original ao seu conte\u00fado<\/li>\n\n\n\n<li>fortalecer sua autoridade por meio de colabora\u00e7\u00f5es e rela\u00e7\u00f5es p\u00fablicas inteligentes<\/li>\n<\/ul>\n\n\n\n<p>Aqui est\u00e1 uma lista simples de tarefas que preparei - espero que ajude!<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        A\u00e7\u00e3o                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Por que isso \u00e9 importante para os LLMs                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Como aplic\u00e1-lo                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Coloque a resposta no alto da p\u00e1gina (lead + abaixo de H2s)<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Os LLMs obt\u00eam a resposta mais clara rapidamente - e, muitas vezes, de cima<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Inicie com uma resposta direta de uma ou duas frases e, em seguida, reafirme a conclus\u00e3o principal sob os H2s principais<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Adicione uma caixa de \u201cInforma\u00e7\u00f5es importantes\u201d na parte superior<\/span><\/p>\n<p><span style=\"font-weight: 400\">Faz um resumo pronto para citar<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Faz um resumo pronto para citar<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">3-6 marcadores: defini\u00e7\u00f5es, etapas, limites e n\u00fameros-chave<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Escreva frases aut\u00f4nomas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">A IA pode citar uma \u00fanica linha sem contexto<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Ignore \u201ccomo mentioned acima\u201d. Repita o assunto em vez de usar o vago \u201cit\/this\/they\u201d<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Tratar as perguntas frequentes como uma alavanca principal<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">A AIO adora perguntas e respostas estruturadas e conex\u00f5es de t\u00f3picos<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Crie perguntas frequentes a partir de consultas reais, vincule t\u00f3picos relacionados e adicione \u00e2ngulos de AIO ausentes (curto = adicionar \u00e0 caixa de perguntas frequentes, longo = nova se\u00e7\u00e3o)<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Priorize o conte\u00fado realmente original<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">O conte\u00fado gen\u00e9rico raramente \u00e9 citado<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Adicione estat\u00edsticas, compara\u00e7\u00f5es, tabelas, cita\u00e7\u00f5es de especialistas e \u00e2ngulos incomuns<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Investir em parcerias e rela\u00e7\u00f5es p\u00fablicas especializadas<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Mentions e autoridade aumentam suas chances de ser citado<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Fa\u00e7a colabora\u00e7\u00f5es, coment\u00e1rios de especialistas e trocas de conhecimento que gerem refer\u00eancias de qualidade<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>O Rankomat come\u00e7ou a usar o Chatbeat em outubro de 2025 para rastrear a volatilidade e as mudan\u00e7as r\u00e1pidas, e a visibilidade da vis\u00e3o geral da IA se estabilizou e melhorou desde ent\u00e3o.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181447","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=181447"}],"version-history":[{"count":9,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181447\/revisions"}],"predecessor-version":[{"id":183309,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181447\/revisions\/183309"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=181447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=181447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=181447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}