{"id":181722,"date":"2026-04-28T13:44:33","date_gmt":"2026-04-28T11:44:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=181722"},"modified":"2026-04-28T13:47:11","modified_gmt":"2026-04-28T11:47:11","slug":"estudo-de-caso-da-coffeedesk","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/coffeedesk-case-study\/","title":{"rendered":"Como a Coffeedesk alcan\u00e7ou #1 para cita\u00e7\u00f5es de IA em sua categoria"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"results-at-a-glance\">Vis\u00e3o geral dos resultados<\/h2>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">O Coffeedesk.pl tornou-se o site mais citado em sua categoria nos modelos de IA.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">O n\u00famero de cita\u00e7\u00f5es de URL para seu conte\u00fado otimizado por IA aumentou em 40%.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principais conclus\u00f5es    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">A Coffeedesk observou que a parte de descoberta da jornada do consumidor est\u00e1 mudando para respostas de IA - muitas vezes sem nenhum clique. Isso os levou a perceber que sua visibilidade poderia aumentar mesmo que os n\u00fameros de sess\u00e3o e atribui\u00e7\u00e3o permanecessem est\u00e1veis.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">Eles usaram o Chatbeat para monitorar as mudan\u00e7as na visibilidade da IA. Os indicadores nos quais eles se concentraram especialmente foram Brand Score, Share of Voice (SOV), fontes de cita\u00e7\u00e3o e benchmarks de concorrentes.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">A estrat\u00e9gia da GEO foi f\u00e1cil de executar; eles come\u00e7aram a atualizar o conte\u00fado e, em seguida, verificaram o Chatbeat para ver se e o que havia mudado em suas pontua\u00e7\u00f5es. Com o tempo, isso deu \u00e0 equipe mais confian\u00e7a para identificar quais tipos de melhorias estavam realmente fortalecendo sua presen\u00e7a nos modelos de IA.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\"><\/h4>\n                <p class=\"acf-key-takeaways__text\">A equipe tamb\u00e9m rastreou quais URLs estavam ganhando cita\u00e7\u00f5es, monitorou quais fontes da concorr\u00eancia estavam sendo escolhidas e analisou o \u201cporqu\u00ea\u201d por tr\u00e1s disso.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-base\">Sobre a Coffeedesk<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.coffeedesk.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coffeedesk<\/a> \u00e9 uma marca polonesa de com\u00e9rcio eletr\u00f4nico. Ela foi criada para profissionais e amadores de caf\u00e9 que desejam aprimorar sua experi\u00eancia com o caf\u00e9.&nbsp;<\/p>\n\n\n\n<p>Eles vendem gr\u00e3os especiais, equipamentos de fabrica\u00e7\u00e3o de cerveja e acess\u00f3rios, e ensinam as pessoas a us\u00e1-los. Alguma vez voc\u00ea j\u00e1 se perguntou qual torrefa\u00e7\u00e3o escolher ou quais gr\u00e3os funcionam melhor para uma V60? Se a resposta for sim, ent\u00e3o provavelmente voc\u00ea acabou lendo um de seus artigos ou guias.<\/p>\n\n\n\n<p>A Coffeedesk tamb\u00e9m opera v\u00e1rias cafeterias na Pol\u00f4nia.<\/p>\n\n\n\n<p><strong>Destaque neste estudo de caso:<\/strong><\/p>\n\n\n\n<p><strong>Piotr Kawka - Diretor de marketing de crescimento da Coffeedesk<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge\">Desafio<\/h2>\n\n\n\n<p>Perguntamos a Piotr quando sua equipe notou pela primeira vez a mudan\u00e7a mais ampla que muitas marcas de com\u00e9rcio eletr\u00f4nico est\u00e3o enfrentando: a descoberta de produtos est\u00e1 cada vez mais passando dos mecanismos de pesquisa para as respostas geradas por IA.<\/p>\n\n\n\n<p>Ele explicou que o <strong>Os primeiros sinais apareceram na fase de descoberta<\/strong>, que \u00e9 exatamente onde a IA est\u00e1 come\u00e7ando a mudar as regras para grande parte do mercado de com\u00e9rcio eletr\u00f4nico.<\/p>\n\n\n\n<p>O fluxo constante de tr\u00e1fego de SEO com o qual eles estavam acostumados havia parado. <strong>A pesquisa org\u00e2nica tornou-se menos previs\u00edvel.<\/strong> A equipe precisava de um plano B.<\/p>\n\n\n\n<p>Isso fazia parte de uma mudan\u00e7a mais ampla: os consumidores estavam usando cada vez mais ferramentas de IA para pesquisar produtos, comparar alternativas e restringir decis\u00f5es antes mesmo de visitar uma loja ou site.<\/p>\n\n\n\n<p>Isso criou um momento complicado para o mercado, incluindo a Coffeedesk.<\/p>\n\n\n\n<p>Por um lado, eles viram que o impacto era real. Mas, ao mesmo tempo, ele nem sempre aparecia nos pain\u00e9is em que a equipe confiava.<\/p>\n\n\n\n<p>E a visibilidade de sua marca e conte\u00fado estava crescendo nos modelos de IA. Mas isso n\u00e3o se traduzia de forma clara em sess\u00f5es, UTMs ou modelos de atribui\u00e7\u00e3o.<\/p>\n\n\n\n<p>Assim, a equipe estabeleceu novas metas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>estabelecer uma maneira simples e consistente de medir o progresso ao longo do tempo<\/strong><\/li>\n\n\n\n<li><strong>para aumentar a presen\u00e7a da Coffeedesk em respostas de bate-papo com IA<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Em um mundo sem cliques, \u00e9 preciso explicar que a visibilidade pode aumentar mesmo quando o tr\u00e1fego n\u00e3o \u00e9 o mesmo.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing de crescimento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chatbeat\">Por que o Chatbeat<\/h2>\n\n\n\n<p>A equipe de Piotr percebeu que os modelos de IA estavam influenciando a descoberta do cliente, mas, diferentemente de muitas marcas, eles tamb\u00e9m tinham a base anal\u00edtica para come\u00e7ar a gerenciar essa mudan\u00e7a de forma mais deliberada.<\/p>\n\n\n\n<p>O que eles n\u00e3o conseguiam fazer sem a ferramenta era rastrear essa mudan\u00e7a.<\/p>\n\n\n\n<p>N\u00e3o havia um \u00fanico lugar para responder \u00e0s perguntas crescentes: <em>Estamos sendo recomendados? Para quais solicita\u00e7\u00f5es? Com que frequ\u00eancia, em compara\u00e7\u00e3o com nossos concorrentes? E estamos sendo citados como fonte, ou apenas como mentioned?<\/em><\/p>\n\n\n\n<p>O Chatbeat tornou-se a camada de monitoramento e benchmarking para modelos de IA, complementando os dados que a Coffeedesk j\u00e1 usava de ferramentas como GSC, Ahrefs e Senuto. <\/p>\n\n\n\n<p>Coffedesk monitorado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compara\u00e7\u00f5es de concorrentes<\/li>\n\n\n\n<li>Pontua\u00e7\u00e3o da marca (KPI principal)<\/li>\n\n\n\n<li>Compartilhamento de voz<\/li>\n\n\n\n<li>Cita\u00e7\u00f5es \/ fontes principais<\/li>\n<\/ul>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">N\u00e3o h\u00e1 m\u00e9tricas perfeitas aqui. O segredo \u00e9 escolher uma metodologia e acompanhar o progresso.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing de crescimento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-they-use-chatbeat\">Como eles usam o Chatbeat<\/h2>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1-turn-ai-visibility-into-an-optimization-loop\">1. Transforme a \u201cvisibilidade da IA\u201d em um loop de otimiza\u00e7\u00e3o<\/h3>\n\n\n\n<p>A Coffeedesk escolheu o Chatbeat como sua ferramenta de otimiza\u00e7\u00e3o de IA. E assim o trabalho come\u00e7ou.<\/p>\n\n\n\n<p>Eles transformaram o GEO em um processo repet\u00edvel:<\/p>\n\n\n\n<p>Melhorar \u2192 medir \u2192 ajustar.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efeito: <\/strong>Eles come\u00e7aram com a 5\u00aa posi\u00e7\u00e3o m\u00e9dia em sua categoria em setembro de 2025. Isso significa que quatro concorrentes tinham uma pontua\u00e7\u00e3o de marca melhor e obtiveram mais reconhecimento nos modelos de IA do que eles.<\/p>\n\n\n\n<p>No final do ano, eles se tornaram a fonte n\u00famero um mais citada.<\/p>\n\n\n\n<p>Sua abordagem se concentrou em refor\u00e7ar os princ\u00edpios b\u00e1sicos de uma visibilidade digital s\u00f3lida: conte\u00fado mais claro, arquitetura de informa\u00e7\u00f5es mais s\u00f3lida e sinais de apoio mais confi\u00e1veis.<\/p>\n\n\n\n<p>Em seguida, no Chatbeat, eles monitoraram o que mudou no Brand Score, no Share of Voice e nas cita\u00e7\u00f5es.<\/p>\n\n\n\n<p>Para cada prompt e modelo, eles verificaram as fontes principais para ver quais URLs foram citados e compararam esses URLs com os da concorr\u00eancia.<\/p>\n\n\n\n<p>Um insight importante: diferentes modelos se ap\u00f3iam em diferentes tipos de fontes. Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em <strong>G\u00eameos<\/strong>, Na p\u00e1gina \/akcesoria do Coffeedesk, a p\u00e1gina \/akcesoria \u00e9 uma das fontes mais citadas. Isso mostra que suas melhorias no site est\u00e3o se transformando em cita\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf46203d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf46203d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"564\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png\" alt=\"Painel do Chatbeat para o prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d com o Gemini selecionado como modelo monitorado.\u00a0\" class=\"wp-image-181746\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1140x564.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-1536x759.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-64.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat para o prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d com o Gemini selecionado como modelo monitorado.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf46285d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf46285d\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png\" alt=\"Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado no Gemini. A p\u00e1gina \/akcesoria\/ do Coffeedesk ocupa a posi\u00e7\u00e3o #1 com cobertura 10.5%.\" class=\"wp-image-181725\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-59.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado no Gemini. A p\u00e1gina \/akcesoria\/ do Coffeedesk ocupa a posi\u00e7\u00e3o #1 com cobertura 10.5%.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Em <strong>DeepSeek<\/strong>, Na maioria das vezes, as principais fontes s\u00e3o grandes mercados globais. Isso mostra que modelos diferentes confiam em tipos diferentes de sites - e voc\u00ea pode precisar de maneiras diferentes de criar autoridade para cada um deles.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf4630be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf4630be\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png\" alt=\"Painel do Chatbeat para o prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d com o DeepSeek selecionado como modelo monitorado.\u00a0\" class=\"wp-image-181751\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1140x554.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-1536x746.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-300x146.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-248x120.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68-90x44.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-68.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Chatbeat para o prompt \u201cjakie sklepy internetowe oferuj\u0105 szeroki wyb\u00f3r akcesori\u00f3w...\u201d com o DeepSeek selecionado como modelo monitorado.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf463894&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf463894\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png\" alt=\"Tabela Chatbeat Key Sources mostrando os URLs mais citados para o prompt monitorado no DeepSeek. A p\u00e1gina \/akcesoria\/ do Coffeedesk ocupa a posi\u00e7\u00e3o #6 com cobertura 1,9%.\" class=\"wp-image-181749\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1140x580.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-1536x781.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-300x153.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-248x126.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-66.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabela Chatbeat Key Sources mostrando os URLs mais citados para o prompt monitorado no DeepSeek. A p\u00e1gina \/akcesoria\/ do Coffeedesk ocupa a posi\u00e7\u00e3o #6 com cobertura 1,9%.<\/figcaption><\/figure>\n\n\n\n<p>Todos os modelos <strong>Principais fontes<\/strong> A visualiza\u00e7\u00e3o os ajudou a priorizar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quais URLs do Coffeedesk s\u00e3o citados nos modelos<\/li>\n\n\n\n<li>onde os concorrentes tendem a super\u00e1-los<\/li>\n\n\n\n<li>quais sites externos valem a pena ser visados para backlinks ou benchmarking<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf464159&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf464159\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png\" alt=\"Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em Todos os modelos. A p\u00e1gina do Coffeedesk classifica #3 com 1,6% de cobertura.\" class=\"wp-image-181750\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1140x576.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-1536x777.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-300x152.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-248x125.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-67.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em Todos os modelos. A p\u00e1gina do Coffeedesk classifica #3 com 1,6% de cobertura.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf46497f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf46497f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png\" alt=\"Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em setembro de 2025. A p\u00e1gina do Coffeedesk ocupa a posi\u00e7\u00e3o #5.\" class=\"wp-image-181726\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1140x406.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-1536x547.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-300x107.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-248x88.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60-90x32.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-60.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em setembro de 2025. A p\u00e1gina do Coffeedesk ocupa a posi\u00e7\u00e3o #5.<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf4651cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf4651cb\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png\" alt=\"Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em dezembro de 2025. A p\u00e1gina do Coffeedesk tem a classifica\u00e7\u00e3o #1.\" class=\"wp-image-181731\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1140x390.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-1536x526.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-62.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabela de fontes principais do Chatbeat mostrando os URLs mais citados para o prompt monitorado em dezembro de 2025. A p\u00e1gina do Coffeedesk tem a classifica\u00e7\u00e3o #1.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2-build-answer-ready-content-then-confirm-its-being-cited\">2. Crie conte\u00fado \u201cpronto para resposta\u201d e confirme se ele est\u00e1 sendo citado<\/h3>\n\n\n\n<p>Eles tamb\u00e9m expandiram o conte\u00fado criado para apoiar a tomada de decis\u00f5es durante o est\u00e1gio de considera\u00e7\u00e3o da jornada do cliente. Eles fizeram isso porque esses tipos de t\u00f3picos se alinham com a forma como as pessoas formulam perguntas naturalmente nos modelos de IA. Isso significa que \u00e9 mais prov\u00e1vel que eles sejam citados.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efeito<\/strong>: O Coffeedesk aumentou o n\u00famero de URLs de guias citados de 5 em setembro para 7 at\u00e9 o final do ano.<\/p>\n\n\n\n<p>Com o GEO, \u00e9 um erro tratar qualquer coisa como \u201capenas conte\u00fado de blog\u201d. Em vez disso, a Coffeedesk come\u00e7ou a escrever seus guias como p\u00e1ginas prontas para respostas.<\/p>\n\n\n\n<p>Na pr\u00e1tica, isso significava criar conte\u00fado mais f\u00e1cil de interpretar, mais \u00fatil nos momentos de tomada de decis\u00e3o e mais bem alinhado com a forma como os sistemas de IA apresentam as respostas.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Esses guias se tornaram combust\u00edvel para modelos de IA - muitas das frases se sobrepunham \u00e0s solicita\u00e7\u00f5es que as pessoas fazem.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing de crescimento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>E com o Chatbeat, eles puderam ver como isso afetou seu desempenho. Ao analisar os prompts rastreados, a equipe abriu <strong>Principais fontes<\/strong>, filtrado por coffeedesk.pl e viu URLs \/poradnik (guias) <strong>que aparecem repetidamente em v\u00e1rios modelos de IA<\/strong>-al\u00e9m de suas principais p\u00e1ginas de categorias comerciais.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf465e0e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf465e0e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"958\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png\" alt=\"A tabela Chatbeat Key Sources mostra os principais URLs citados para o dom\u00ednio Coffeedesk.pl.\" class=\"wp-image-181756\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1140x958.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-1536x1291.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-300x252.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-189x159.png 189w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73-90x76.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/image-73.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A tabela Chatbeat Key Sources mostra os principais URLs citados para o dom\u00ednio Coffeedesk.pl.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">3. Validar ganhos r\u00e1pidos: uma pequena mudan\u00e7a \u2192 mais visibilidade da IA<\/h3>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Eles tamb\u00e9m tomaram decis\u00f5es selecionadas de distribui\u00e7\u00e3o e visibilidade que ajudaram seu conte\u00fado a se tornar mais acess\u00edvel no ecossistema de IA mais amplo. <\/p>\n\n\n\n<p id=\"id3-validate-quick-wins-one-small-change-more-ai-visibility\">Especialmente uma a\u00e7\u00e3o que se transformou em um momento \u201caha\u201d.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Efeito:<\/strong> Essa mudan\u00e7a melhorou sua <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca-ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Visibilidade da IA\">Visibilidade da IA<\/a>.<\/p>\n\n\n\n<p>Depois de fazer uma melhoria espec\u00edfica, Piotr verificou mais tarde os gr\u00e1ficos do Chatbeat. Ele notou o pico. O momento do aumento do Brand Score estava alinhado com o momento em que eles fizeram a altera\u00e7\u00e3o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f0ccf4666fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f0ccf4666fe\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"535\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png\" alt=\"\" class=\"wp-image-183575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1140x535.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-1536x721.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-640x300.png 640w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-300x141.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-248x116.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1-90x42.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/04\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Alt: Gr\u00e1fico do Chatbeat \u201cBrand Score &amp; Average Position\u201d para Gemini. O Brand Score aumenta e a Posi\u00e7\u00e3o M\u00e9dia melhora para cerca de 2.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeway\"><strong><strong>Conclus\u00f5es para outras marcas<\/strong><\/strong><\/h2>\n\n\n\n<p>A experi\u00eancia da Coffeedesk reflete uma mudan\u00e7a mais ampla que muitas marcas de com\u00e9rcio eletr\u00f4nico est\u00e3o enfrentando agora: mais descobertas de produtos est\u00e3o acontecendo dentro de ferramentas de IA, muitas vezes antes que um cliente visite um site.&nbsp;<\/p>\n\n\n\n<p>Nesse ambiente, os dados tradicionais de tr\u00e1fego e atribui\u00e7\u00e3o n\u00e3o contam mais a hist\u00f3ria completa.&nbsp;<\/p>\n\n\n\n<p><strong>A principal li\u00e7\u00e3o n\u00e3o \u00e9 apenas melhorar a visibilidade, mas criar uma maneira consistente de entender o que a impulsiona.&nbsp;<\/strong><\/p>\n\n\n\n<p>Com o Chatbeat, apoiado por dados de ferramentas como GSC, Ahrefs e Senuto, a Coffeedesk conseguiu transformar a visibilidade da IA de um sinal vago em algo que poderia ser rastreado, avaliado e aprimorado ao longo do tempo.<\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Os n\u00fameros relativos parecem \u00f3timos. Nominalmente, ainda n\u00e3o \u00e9 enorme, mas a din\u00e2mica est\u00e1 presente m\u00eas a m\u00eas.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-80x80.jpeg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-48x48.jpeg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-42x42.jpeg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351-90x90.jpeg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/1669319717351.jpeg 400w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Piotr Kawka                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Diretor de marketing de crescimento<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Melhore a visibilidade de sua IA<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.chatbeat.com\/signup\" class=\"acf-simple-cta__btn\" target=\"_blank\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Coffeedesk observou que a parte de descoberta da jornada do consumidor est\u00e1 mudando para respostas de IA. Eles usaram o Chatbeat para monitorar e melhorar a visibilidade da IA.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-181722","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=181722"}],"version-history":[{"count":3,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181722\/revisions"}],"predecessor-version":[{"id":183576,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/181722\/revisions\/183576"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=181722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=181722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=181722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}