{"id":185247,"date":"2026-09-04T13:10:53","date_gmt":"2026-09-04T11:10:53","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=185247"},"modified":"2026-09-04T14:26:58","modified_gmt":"2026-09-04T12:26:58","slug":"ai-share-of-voice","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/pt\/ai-share-of-voice\/","title":{"rendered":"AI Share of Voice: Como medir, acompanhar e melhorar esse indicador em 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">30 AI mentions \u00e9 muito? Bem\u2026 em compara\u00e7\u00e3o com o qu\u00ea? Essa \u00e9 a pergunta que o AI share of voice ajuda a responder. Ao acompanhar o AI SOV, voc\u00ea obt\u00e9m uma vis\u00e3o mais clara da visibilidade da sua marca e de como ela se compara aos concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir como avaliar o AI share of voice, quais ferramentas considero mais \u00fateis e em que eu me concentraria para melhorar sua pontua\u00e7\u00e3o.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principais conclus\u00f5es        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O AI share of voice avalia sua visibilidade em rela\u00e7\u00e3o aos concorrentes<\/p>\n                    <p class=\"acf-key-takeaways__text\">Isso mostra qual a propor\u00e7\u00e3o da visibilidade relacionada \u00e0s suas mensagens monitoradas que pertence \u00e0 sua marca em compara\u00e7\u00e3o com a dos concorrentes. Um c\u00e1lculo comum \u00e9: mentions da sua marca \u00f7 mentions total da categoria \u00d7 100.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Seu AI share of voice \u00e9 diferente em cada plataforma<\/p>\n                    <p class=\"acf-key-takeaways__text\">Uma forte visibilidade no ChatGPT n\u00e3o garante o mesmo resultado em outros chatbots. Um estudo de 2026 com mais de 161.000 prompts constatou que o ChatGPT, o Gemini, o Perplexity e o Google AI Overviews citaram os mesmos dom\u00ednios em apenas 3,8% dos prompts. \u00c9 por isso que voc\u00ea deve acompanhar sua SOV de IA em v\u00e1rias plataformas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">O rastreamento manual s\u00f3 funciona em pequena escala<\/p>\n                    <p class=\"acf-key-takeaways__text\">Gerenciar voc\u00ea mesmo um conjunto fixo de prompts funciona para um teste de pequena escala. Quando voc\u00ea passa a acompanhar mais de 10 prompts, concorrentes e plataformas de IA, ferramentas espec\u00edficas de visibilidade de IA tornam-se uma necessidade, especialmente se voc\u00ea atua nas \u00e1reas de SEO, marketing ou rela\u00e7\u00f5es p\u00fablicas.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">As melhores ferramentas de IA para o share of voice oferecem muito mais do que apenas a pontua\u00e7\u00e3o do %<\/p>\n                    <p class=\"acf-key-takeaways__text\">Minhas principais op\u00e7\u00f5es s\u00e3o: Chatbeat, Profound, AthenaHQ, Semrush AI Visibility Toolkit, Otterly.AI, Similarweb e Amplitude. Todas elas monitoram o SOV de IA, mas diferem na profundidade com que abordam prompts, concorrentes, cita\u00e7\u00f5es, sentimento e oportunidades de conte\u00fado.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"what-is-ai-sov\" class=\"wp-block-heading\">O que \u00e9 o \u201cshare of voice\u201d da IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medidas do AI share of voice (AI SOV) <strong>quanta visibilidade sua marca tem nas respostas geradas por IA em compara\u00e7\u00e3o com seus concorrentes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos simples, isso indica quem recebe mais mentioned quando as pessoas fazem perguntas relacionadas \u00e0 sua categoria aos modelos de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O c\u00e1lculo mais comum \u00e9 o seguinte:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI Share of Voice = (mentions da sua marca \u00f7 mentions totais da categoria) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que voc\u00ea analise as respostas geradas por IA a um conjunto de perguntas que seus clientes possam fazer sobre o seu nicho. Nessas respostas, sua marca \u00e9 mencionada 30 vezes, enquanto todas as marcas da sua categoria s\u00e3o mencionadas 120 vezes no total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30 \u00f7 120 \u00d7 100 = 25% AI share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que sua marca det\u00e9m 25% de visibilidade para esse conjunto espec\u00edfico de prompts e respostas de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa porcentagem varia de um chatbot para outro, \u00e0s vezes bastante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo da Writesonic de 2026, com 161.286 prompts, constatou que <strong>As vis\u00f5es gerais do ChatGPT, Gemini, Perplexity e Google AI citaram os mesmos dom\u00ednios em apenas 3,8% dos casos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, o fato de uma plataforma oferecer uma visibilidade significativa n\u00e3o significa que as outras tenham recebido o recado. \u00c9 por isso que vale a pena acompanhar as mesmas consultas em v\u00e1rios mecanismos de IA e monitorar como sua SOV muda ao longo do tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos ver como fazer isso.<\/p>\n\n\n\n<h2 id=\"how-to-measure-ai-sov\" class=\"wp-block-heading\">Como medir a participa\u00e7\u00e3o na busca por IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, defina sua configura\u00e7\u00e3o de monitoramento. Escolha os prompts, os concorrentes e as plataformas de IA que voc\u00ea vai monitorar regularmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser medir manualmente a sua SOV de IA, <strong>Comece colocando-se no lugar do seu cliente ideal<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense nas perguntas que eles fariam a uma ferramenta de busca baseada em IA ao pesquisar sua categoria, comparar op\u00e7\u00f5es ou procurar uma recomenda\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea vende software de gerenciamento de projetos, pode acompanhar perguntas como \u201c<strong>Quais s\u00e3o as melhores ferramentas de gerenciamento de projetos para pequenas equipes de marketing?<\/strong>\u201d ou \u201c<strong>Qual software de gerenciamento de projetos \u00e9 o melhor para ag\u00eancias?<\/strong>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, elabore um conjunto fixo dessas perguntas e utilize a mesma configura\u00e7\u00e3o sempre que for avaliar seus resultados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d351bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d351bf\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"618\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png\" alt=\"O ChatGPT recomenda os melhores softwares de gerenciamento de projetos para ag\u00eancias\" class=\"wp-image-185294\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited.png 874w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-225x159.png 225w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/ChatGPT-recommending-best-project-management-software-for-agencies-edited-90x64.png 90w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resposta do ChatGPT com recomenda\u00e7\u00f5es de softwares de gerenciamento de projetos para ag\u00eancias<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O processo todo \u00e9 mais ou menos assim:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Defina os t\u00f3picos que voc\u00ea deseja acompanhar<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Crie uma lista de instru\u00e7\u00f5es para os clientes<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Escolha as plataformas de IA que voc\u00ea deseja monitorar<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Execute os mesmos comandos em todas as plataformas<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Registre quais marcas aparecem nas respostas geradas pela IA<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Calcule seu AI share of voice<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Repita o processo regularmente, utilizando a mesma configura\u00e7\u00e3o<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir uma linha de base, voc\u00ea pode <strong>compare com os concorrentes, identifique as sugest\u00f5es com as quais eles est\u00e3o se destacando e veja o que pode estar impulsionando a visibilidade deles<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, embora eu n\u00e3o descarte totalmente a abordagem manual, descobri que existem maneiras muito mais eficientes de fazer isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acompanhamento manual funciona bem para um pequeno grupo de solicita\u00e7\u00f5es de alta prioridade ou para entender o que influencia a porcentagem antes de voc\u00ea come\u00e7ar a se basear em um painel de controle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, permite que voc\u00ea analise detalhadamente as respostas em si, em vez de reduzir tudo imediatamente a uma pontua\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O problema \u00e9 a escala<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea est\u00e1 acompanhando mais de 20 prompts, mais de 10 concorrentes e v\u00e1rias plataformas de IA, fica dif\u00edcil fazer isso manualmente de forma consistente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 a\u00ed que as ferramentas dedicadas de visibilidade de IA se mostram \u00fateis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas automatizam grande parte do acompanhamento, mant\u00eam a consist\u00eancia da sua configura\u00e7\u00e3o de medi\u00e7\u00e3o e facilitam a compara\u00e7\u00e3o e o contraste ao longo do tempo.<\/p>\n\n\n\n<h2 id=\"best-tools-for-ai-sov\" class=\"wp-block-heading\">As melhores ferramentas para medir o share of voice na pesquisa com IA em 2026<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Ferramenta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Principais recursos                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Melhor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Pre\u00e7o inicial                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/12\/chatbeat-icon-filled-256-e1784022065934.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/chatbeat.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Chatbeat                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Monitoramento de SOV, monitoramento de sentimentos, an\u00e1lise de cita\u00e7\u00f5es, recomenda\u00e7\u00f5es estrat\u00e9gicas baseadas em IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Pequenas empresas, equipes de m\u00e9dio porte e ag\u00eancias                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/profound-e1788510513230.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Profound\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.tryprofound.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Profundo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de SOV, acompanhamento de respostas, otimiza\u00e7\u00e3o de conte\u00fado, FactCheck                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipes de SEO e conte\u00fado de empresas de m\u00e9dio porte e grandes corpora\u00e7\u00f5es                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png\" class=\"attachment-full size-full\" alt=\"Logotipo da AthenaHQ\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/athenahq-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/athenahq.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                AthenaHQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de SOV, an\u00e1lise de cita\u00e7\u00f5es, visualiza\u00e7\u00f5es configur\u00e1veis, mapa de calor dos concorrentes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Pequenas empresas, equipes de m\u00e9dio porte e equipes multifuncionais                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Plano gratuito dispon\u00edvel                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"57\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Semrush\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-.png 57w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush--18x12.png 18w\" sizes=\"auto, (max-width: 57px) 100vw, 57px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Kit de ferramentas de visibilidade de IA da Semrush                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de SOV, an\u00e1lise 1:1 da concorr\u00eancia, monitoramento de sentimentos, recomenda\u00e7\u00f5es estrat\u00e9gicas baseadas em IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipes do segmento de m\u00e9dio porte e de grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png\" class=\"attachment-full size-full\" alt=\"Logotipo da OtterlyAI\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-e1788510978747-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/otterly.ai\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Otterly.AI                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de SOV, acompanhamento de sentimentos, an\u00e1lise de cita\u00e7\u00f5es, pesquisa de prompts de IA                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Ag\u00eancias, pequenas empresas e equipes de marketing                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        29 \u20ac\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"33\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Similarweb\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-13x12.png 13w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Similarweb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento do SOV, acompanhamento de sentimentos, identifica\u00e7\u00e3o autom\u00e1tica de concorrentes                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipes do segmento de m\u00e9dio porte e de grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        $99\/m\u00eas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"35\" height=\"35\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png\" class=\"attachment-full size-full\" alt=\"Logotipo da Amplitude\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude.png 35w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-12x12.png 12w\" sizes=\"auto, (max-width: 35px) 100vw, 35px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/amplitude.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Amplitude                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Acompanhamento de SOV, an\u00e1lise de tr\u00e1fego proveniente de IA, atribui\u00e7\u00e3o de receita                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Equipes de produtos e crescimento para o segmento de m\u00e9dio porte e para grandes empresas                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                        Personalizado                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Analisei 15 das ferramentas de SOV com IA mais populares do mercado antes de reduzir essa lista \u00e0s 7 selecionadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os 8 que n\u00e3o foram selecionados para a fase final (<strong>Peec AI, Ahrefs Brand Radar, HubSpot AEO, Rankability, Goodie, Scrunch AI, Slate e Klue)<\/strong> eram muito semelhantes a escolhas mais fortes, menos focadas no SOV de IA ou n\u00e3o agregavam o suficiente para justificar mais uma vaga na lista.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu queria que a lista de finalistas fosse variada o suficiente para que voc\u00ea pudesse encontrar uma op\u00e7\u00e3o adequada, independentemente do seu or\u00e7amento, do tamanho da sua equipe ou do n\u00edvel de detalhamento que voc\u00ea deseja alcan\u00e7ar com os dados de visibilidade de IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acompanhamento do Share of voice era imprescind\u00edvel, mas tamb\u00e9m destaquei recursos que o complementam muito bem, como a an\u00e1lise de fontes e a an\u00e1lise de sentimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar.<\/p>\n\n\n\n<h3 id=\"chatbeat\" class=\"wp-block-heading\">01 Chatbeat<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 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5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 dias<\/strong> teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">De <strong>$199\/m\u00eas<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Chatbeat abrange todo o fluxo de trabalho de SOV com IA: <strong>sugest\u00f5es, classifica\u00e7\u00f5es, fontes, opini\u00e3o, contexto e recomenda\u00e7\u00f5es<\/strong> para aumentar a visibilidade da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, \u00e9 a pr\u00f3pria ferramenta de visibilidade de IA da Brand24. N\u00f3s a criamos inicialmente para dar suporte ao nosso fluxo de trabalho interno, mas depois percebemos que ela era \u00fatil o suficiente para transform\u00e1-la em um produto que outras equipes tamb\u00e9m pudessem usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, sim, essa recomenda\u00e7\u00e3o tem um certo vi\u00e9s. Mas eu n\u00e3o a colocaria em primeiro lugar se n\u00e3o achasse que ela realmente merecesse esse lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gosto desse Chatbeat <strong>n\u00e3o limita o SOV a um \u00fanico gr\u00e1fico<\/strong>. A aba \u201cVis\u00e3o geral\u201d apresenta quatro aspectos principais de forma resumida: seu share of voice geral, como ele se altera ao longo do tempo, como varia de acordo com o chatbot e a posi\u00e7\u00e3o de cada marca no ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 um \u00f3timo ponto de partida. A partir da\u00ed, voc\u00ea pode se aprofundar nos concorrentes, nas fontes, <a href=\"https:\/\/brand24.com\/blog\/pt\/analise-de-sentimentos\/\">an\u00e1lise de sentimentos<\/a>, e as diferen\u00e7as no n\u00edvel da plataforma para entender o que realmente est\u00e1 acontecendo por tr\u00e1s da pontua\u00e7\u00e3o %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Falhas do Share of Voice<\/strong> \u2013 voc\u00ea pode comparar sua SOV com a dos concorrentes, acompanhar como ela evolui ao longo do tempo e detalh\u00e1-la por plataforma de IA individual.<\/li>\n\n\n\n<li><strong>Principais fontes<\/strong> \u2013 O Chatbeat mostra em quais dom\u00ednios e fontes as ferramentas de IA se baseiam ao responder a solicita\u00e7\u00f5es no seu nicho. Para mim, essa \u00e9 uma das visualiza\u00e7\u00f5es mais \u00fateis, pois mostra onde os concorrentes est\u00e3o conquistando autoridade e onde voc\u00ea tamb\u00e9m pode querer estar mentioned.<\/li>\n\n\n\n<li><strong>Contexto e sentimento<\/strong> \u2013 a visibilidade n\u00e3o significa quase nada se a IA continuar representando sua marca de forma incorreta. A se\u00e7\u00e3o \u201cContexto\u201d mostra as tend\u00eancias de opini\u00e3o e os temas que a IA associa \u00e0 sua marca, para que voc\u00ea possa ver como est\u00e1 sendo posicionado, e n\u00e3o apenas com que frequ\u00eancia aparece.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo de IA do Google, Vis\u00f5es gerais da IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d3d170&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d3d170\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg\" alt=\"Painel do Chatbeat\" class=\"wp-image-185315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-248x121.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Chatbeat-dashboard-1-90x44.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do painel do Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As principais visualiza\u00e7\u00f5es do SOV est\u00e3o organizadas de forma clara na Vis\u00e3o Geral<\/li>\n\n\n\n<li>Abrange todo o fluxo de trabalho, com etapas claras, desde o acompanhamento at\u00e9 a an\u00e1lise mais aprofundada<\/li>\n\n\n\n<li>As recomenda\u00e7\u00f5es do GEO oferecem algo concreto para voc\u00ea trabalhar ap\u00f3s a an\u00e1lise<\/li>\n\n\n\n<li>As sugest\u00f5es de consultas facilitam a amplia\u00e7\u00e3o do seu rastreamento para al\u00e9m das consultas \u00f3bvias<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 dados hist\u00f3ricos<\/li>\n\n\n\n<li>O plano Essential est\u00e1 limitado a 30 prompts e um projeto<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para mim, o Chatbeat funciona melhor como uma forma de acompanhar a evolu\u00e7\u00e3o de forma cont\u00ednua. Voc\u00ea verifica suas estat\u00edsticas, extrai as informa\u00e7\u00f5es \u00fateis, toma medidas com base nelas e, depois, volta mais tarde para ver se essas mudan\u00e7as fizeram alguma diferen\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que eu o recomendaria principalmente para <strong>Equipes de SEO, conte\u00fado, rela\u00e7\u00f5es p\u00fablicas e marca que monitoram a visibilidade da IA como parte de seu trabalho di\u00e1rio<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E se voc\u00ea j\u00e1 usa o Brand24, n\u00e3o precisa necessariamente adicionar o Chatbeat ao seu conjunto de ferramentas. O AI Visibility est\u00e1 dispon\u00edvel como um complemento \u00e0 sua assinatura atual, permitindo que voc\u00ea acompanhe o SOV, prompts, concorrentes e men\u00e7\u00f5es diretamente no Brand24.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 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ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comece a monitorar seu AI Share of Voice!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 id=\"profound\" class=\"wp-block-heading\">02 Profundo<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 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34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,129<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 dias<\/strong> teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>$99\/m\u00eas<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Profound \u00e9 uma das plataformas de visibilidade de IA mais abrangentes que testei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tem muita coisa nisso: <strong>share of voice, cita\u00e7\u00f5es, sentimento, oportunidades, pesquisa de prompts e fluxos de trabalho de conte\u00fado<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que mais me chamou a aten\u00e7\u00e3o foi o quanto o trabalho de monitoramento e o de conte\u00fado est\u00e3o intimamente ligados. Assim que voc\u00ea identifica uma lacuna de visibilidade, o Profound oferece um caminho claro para a parte de conte\u00fado necess\u00e1ria para corrigi-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Acompanhamento di\u00e1rio dos desafios<\/strong> \u2013 O Profound reexibe diariamente as mensagens que voc\u00ea acompanha e registra a participa\u00e7\u00e3o na conversa (SOV), classifica\u00e7\u00f5es, men\u00e7\u00f5es e sentimento.<\/li>\n\n\n\n<li><strong>Otimiza\u00e7\u00e3o de conte\u00fado<\/strong> \u2013 essa \u00e9 uma quest\u00e3o importante para as equipes de conte\u00fado. \u00c9 poss\u00edvel criar novos conte\u00fados ou otimizar p\u00e1ginas existentes usando dados de cita\u00e7\u00f5es e os conte\u00fados de melhor desempenho dos concorrentes como refer\u00eancia.<\/li>\n\n\n\n<li><strong>FactCheck<\/strong> \u2013 O Profound verifica minuciosamente as afirma\u00e7\u00f5es factuais que a IA faz sobre a sua marca, comparando-as com o seu pr\u00f3prio material de refer\u00eancia, e mostra quais cita\u00e7\u00f5es podem estar a veicular informa\u00e7\u00f5es incorretas. N\u00e3o vi nenhuma outra ferramenta lidar com isso de forma t\u00e3o direta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo de IA do Google, Vis\u00f5es gerais da IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d3eaf4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d3eaf4\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg\" alt=\"Painel do Profound\" class=\"wp-image-185317\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-1140x604.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-300x159.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard-90x48.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Profound-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do painel do Profound<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Painel de controle simples e f\u00e1cil de navegar<\/li>\n\n\n\n<li>Acompanhamento di\u00e1rio das altera\u00e7\u00f5es de visibilidade<\/li>\n\n\n\n<li>Os \u201cVolumes de Prompts\u201d ajudam a priorizar o que deve ser monitorado<\/li>\n\n\n\n<li>Guia \u201cConte\u00fado\u201d para ajud\u00e1-lo a ser citado por mecanismos de resposta baseados em IA<\/li>\n\n\n\n<li>O FactCheck sinaliza informa\u00e7\u00f5es incorretas ou desatualizadas sobre marcas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O plano Starter abrange apenas um modelo de IA, e o pre\u00e7o sobe rapidamente quando voc\u00ea precisa monitorar mais plataformas<\/li>\n\n\n\n<li>\u00c9 uma curva de aprendizado e tanto quando voc\u00ea come\u00e7a a se aprofundar nos relat\u00f3rios mais detalhados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eu recomendaria o Profound especialmente para equipes de SEO e de conte\u00fado que desejam acompanhar de perto a visibilidade da IA. \u00c9 poss\u00edvel monitorar a participa\u00e7\u00e3o no mercado (SOV), cita\u00e7\u00f5es, sentimento e desempenho dos prompts com detalhes suficientes para identificar em que aspectos os concorrentes est\u00e3o levando vantagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m gosto do fato de o FactCheck estar associado a esses dados de visibilidade, pois uma percep\u00e7\u00e3o negativa ou imprecisa gerada pela IA pode come\u00e7ar a afetar a confian\u00e7a e o funil de vendas se n\u00e3o for controlada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que identificar uma lacuna, voc\u00ea pode passar diretamente a aprimorar uma p\u00e1gina existente ou criar algo novo com base nos dados.<\/p>\n\n\n\n<h3 id=\"athenahq\" class=\"wp-block-heading\">03 AthenaHQ<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"49 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 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4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 98%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.9\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">44<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Plano Gratuito<\/strong> dispon\u00edvel<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>$295\/m\u00eas<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O AthenaHQ aborda os conceitos b\u00e1sicos do SOV de IA, incluindo o desempenho dos concorrentes, men\u00e7\u00f5es e an\u00e1lise de conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas foi a flexibilidade dele que realmente me conquistou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <strong>criar diferentes vis\u00f5es com base em personas, equipes, regi\u00f5es ou metas<\/strong>. Isso facilita a adapta\u00e7\u00e3o dos mesmos dados para diferentes membros da equipe, que enxergam a visibilidade da IA sob perspectivas ligeiramente diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Visualiza\u00e7\u00f5es configur\u00e1veis<\/strong> \u2013 voc\u00ea pode personalizar pain\u00e9is de acordo com diferentes perfis, equipes, regi\u00f5es ou metas.<\/li>\n\n\n\n<li><strong>Mapa de calor dos concorrentes<\/strong> \u2013 uma das minhas vistas favoritas no AthenaHQ. Ela mostra <a href=\"https:\/\/brand24.com\/blog\/pt\/visibilidade-da-marca-ai\/\" target=\"_blank\" rel=\"noopener\">Visibilidade da marca com IA<\/a> por tema, para que voc\u00ea possa ver rapidamente em quais \u00e1reas est\u00e1 \u00e0 frente e em quais os concorrentes aparecem com mais frequ\u00eancia nos resultados de busca com IA.<\/li>\n\n\n\n<li><strong>URLs de origem e conte\u00fado com atribui\u00e7\u00e3o de autoria<\/strong> \u2013 \u00e9 poss\u00edvel rastrear a visibilidade da IA at\u00e9 p\u00e1ginas espec\u00edficas, tanto as suas quanto as dos concorrentes, e verificar quais fontes est\u00e3o contribuindo para uma resposta gerada por IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo de IA do Google, Vis\u00f5es gerais de IA do Google, Meta AI.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d40371&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d40371\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1195\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg\" alt=\"Painel do AthenaHQ\" class=\"wp-image-185321\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited.jpg 1195w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-1140x496.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-300x131.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-248x108.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/AthenaHQ-dashboard-edited-90x39.jpg 90w\" sizes=\"auto, (max-width: 1195px) 100vw, 1195px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do painel do AthenaHQ<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastreamento de origem muito preciso, chegando at\u00e9 URLs individuais<\/li>\n\n\n\n<li>Visualiza\u00e7\u00f5es configur\u00e1veis para diferentes perfis de usu\u00e1rio, equipes, regi\u00f5es e objetivos<\/li>\n\n\n\n<li>Os controles de voz da marca e as diretrizes ajudam a manter o conte\u00fado gerado por IA alinhado \u00e0 identidade da marca<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A biblioteca de prompts apresenta poucas op\u00e7\u00f5es de pontos de partida espec\u00edficos para o setor<\/li>\n\n\n\n<li>O plano gratuito funciona com cr\u00e9ditos, e o monitoramento de muitas solicita\u00e7\u00f5es e modelos de IA pode esgot\u00e1-los rapidamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O AthenaHQ \u00e9 um ponto de partida perfeito <\/strong>se voc\u00ea quiser testar o rastreamento de visibilidade com IA sem precisar pagar adiantado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O plano gratuito oferece espa\u00e7o suficiente para voc\u00ea explorar os recursos b\u00e1sicos, configurar um sistema de acompanhamento e verificar se a plataforma se adapta ao seu fluxo de trabalho.<\/p>\n\n\n\n<h3 id=\"semrush\" class=\"wp-block-heading\">04 Kit de Ferramentas de Visibilidade com IA da Semrush<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"0 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 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         <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>N\/A<\/strong><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">N\u00e3o <\/span><span style=\"font-weight: 400\">teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>$99\/m\u00eas<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Semrush \u00e9 uma das maiores plataformas de SEO do mercado, com ferramentas para pesquisa de palavras-chave, an\u00e1lise da concorr\u00eancia, auditorias de sites, conte\u00fado e muito mais. Seu AI Visibility Toolkit adiciona o monitoramento de buscas com IA a esse ecossistema j\u00e1 existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 mesmo um kit de ferramentas completo. H\u00e1 itens separados <strong>relat\u00f3rios sobre SOV, concorrentes, sugest\u00f5es, percep\u00e7\u00e3o do p\u00fablico, fatores impulsionadores de neg\u00f3cios e oportunidades<\/strong>, com bastante espa\u00e7o para continuar investigando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu me diverti muito analisando o material, pois grande parte da an\u00e1lise j\u00e1 est\u00e1 organizada para voc\u00ea: as principais lacunas, as vantagens dos concorrentes, os fatores que influenciam a percep\u00e7\u00e3o do p\u00fablico e as pr\u00f3ximas etapas sugeridas est\u00e3o agrupados em se\u00e7\u00f5es curtas e f\u00e1ceis de consultar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ele \u00e9 amplamente baseado em IA, ent\u00e3o voc\u00ea recebe pequenos resumos e recomenda\u00e7\u00f5es \u00e0 medida que avan\u00e7a pelos relat\u00f3rios. Isso facilita muito identificar onde voc\u00ea est\u00e1 perdendo terreno, entender o motivo e descobrir em que deve se concentrar a seguir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Principais fatores impulsionadores dos neg\u00f3cios<\/strong> \u2013 esse foi um dos meus relat\u00f3rios favoritos. A SEMrush agrupa os mentions por t\u00f3picos relacionados ao seu nicho e mostra como o seu share of voice varia para cada um deles.<\/li>\n\n\n\n<li><strong>An\u00e1lise 1:1 da concorr\u00eancia<\/strong> \u2013 al\u00e9m da compara\u00e7\u00e3o geral, \u00e9 poss\u00edvel abrir relat\u00f3rios espec\u00edficos para cada concorrente e comparar o share of voice e o sentimento em rela\u00e7\u00e3o \u00e0s mesmas perguntas.<\/li>\n\n\n\n<li><strong>Oportunidades estrat\u00e9gicas em IA<\/strong> \u2013 A Semrush transforma lacunas de visibilidade em recomenda\u00e7\u00f5es concretas e as agrupa em oportunidades de curto, m\u00e9dio e longo prazo, para que voc\u00ea possa identificar onde \u00e9 mais vi\u00e1vel melhorar sua SOV.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Claude, DeepSeek, Perplexity, Grok, Copilot, Modo de IA do Google, Vis\u00f5es gerais da IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d41b78&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d41b78\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg\" alt=\"Painel de controle da Semrush\" class=\"wp-image-185325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited.jpg 1194w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-1140x568.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-300x149.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-248x124.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Semrush-Brand-Performance-dashboard-edited-90x45.jpg 90w\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral do desempenho da marca na Semrush<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma extens\u00e3o natural para equipes que j\u00e1 utilizam o Semrush para SEO<\/li>\n\n\n\n<li>In\u00fameras recomenda\u00e7\u00f5es baseadas em IA<\/li>\n\n\n\n<li>Acompanhamento di\u00e1rio das metas para verificar se suas otimiza\u00e7\u00f5es est\u00e3o trazendo resultados<\/li>\n\n\n\n<li>A auditoria de sites com pesquisa por IA identifica problemas de rastreabilidade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e3o h\u00e1 vers\u00e3o de teste gratuita; portanto, \u00e9 necess\u00e1rio ter uma assinatura paga para testar o kit de ferramentas<\/li>\n\n\n\n<li>O pre\u00e7o por usu\u00e1rio pode ficar caro para equipes maiores<\/li>\n\n\n\n<li>Se voc\u00ea ainda n\u00e3o usa o Semrush, h\u00e1 ferramentas independentes mais acess\u00edveis nesta lista<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Semrush \u00e9 a recomenda\u00e7\u00e3o mais \u00f3bvia aqui para equipes que j\u00e1 contam com ela para o SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <strong>aproxime mais o seu trabalho regular de pesquisa e a an\u00e1lise de visibilidade por IA<\/strong>, em vez de ter que alternar entre plataformas diferentes toda vez que quiser verificar o SOV.<\/p>\n\n\n\n<h3 id=\"otterly-ai\" class=\"wp-block-heading\">05 Otterly.AI<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 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d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">54<\/span> (coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 dias<\/strong> Teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>29 \u20ac\/m\u00eas<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O Otterly.AI \u00e9 uma ferramenta que as ag\u00eancias v\u00e3o adorar. Ele funciona perfeitamente bem tanto para profissionais de marketing aut\u00f4nomos quanto para equipes internas, mas a configura\u00e7\u00e3o espec\u00edfica para ag\u00eancias traz alguns recursos extras que podem facilitar muito o trabalho com os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ag\u00eancia, voc\u00ea recebe <strong>espa\u00e7os de trabalho separados para cada cliente, os \u201cPitch Workspaces\u201d para a realiza\u00e7\u00e3o de auditorias antes da assinatura de um cliente em potencial e relat\u00f3rios personalizados do Looker Studio com a sua pr\u00f3pria identidade visual<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas h\u00e1 algo para todos: atualiza\u00e7\u00f5es di\u00e1rias de SOV, an\u00e1lise de sentimento por prompt, tend\u00eancias de cita\u00e7\u00f5es, pesquisa de prompts e acompanhamento de an\u00fancios do ChatGPT em todos os planos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Vis\u00e3o geral do sentimento<\/strong> \u2013 cada sugest\u00e3o tem um indicador de sentimento ao lado, para que voc\u00ea possa analisar seu <a href=\"https:\/\/brand24.com\/blog\/pt\/ai-mentions\/\" target=\"_blank\" rel=\"noopener\">AI mentions<\/a> e ver imediatamente o contexto em torno deles. A maioria das ferramentas que testei exige que voc\u00ea abra um relat\u00f3rio de sentimento separado para isso.<\/li>\n\n\n\n<li><strong>Cobertura do dom\u00ednio ao longo do tempo<\/strong> \u2013 acompanhe a frequ\u00eancia com que seu site e os dom\u00ednios dos concorrentes s\u00e3o citados nas respostas de IA e veja se essa cobertura est\u00e1 aumentando ou diminuindo.<\/li>\n\n\n\n<li><strong>Pesquisa sobre prompts de IA<\/strong> \u2013 O Otterly ajuda a transformar palavras-chave de SEO em sugest\u00f5es que vale a pena acompanhar, e o Query Fan-Out mostra as pesquisas relacionadas que um mecanismo de IA pode gerar a partir de uma \u00fanica sugest\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Claude, Perplexity, Copilot, Modo de IA do Google, Vis\u00f5es gerais da IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d4335b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d4335b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"554\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg\" alt=\"Painel do OtterlyAI\" class=\"wp-image-185327\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-1140x554.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-300x146.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard-90x44.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/OtterlyAI-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel do Otterly.AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa aprofundada sobre prompts para ampliar seu conjunto de rastreamento<\/li>\n\n\n\n<li>O Content Checker sinaliza problemas de conte\u00fado e t\u00e9cnicos que podem prejudicar a visibilidade<\/li>\n\n\n\n<li>Acesso \u00e0 API, ao MCP e ao Looker Studio nos planos superiores<\/li>\n\n\n\n<li>Rastreamento localizado em mais de 65 pa\u00edses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O plano Lite mais barato inclui apenas 15 prompts, e voc\u00ea n\u00e3o pode adquirir o complemento de +100 prompts a menos que mude para o plano Standard ou Premium<\/li>\n\n\n\n<li>O Gemini, o Claude e o Modo de IA do Google t\u00eam um custo adicional em todos os planos de autoatendimento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como mencionei anteriormente, o Otterly.AI \u00e9 provavelmente a melhor op\u00e7\u00e3o para ag\u00eancias, gra\u00e7as aos seus espa\u00e7os de trabalho para clientes, auditorias de propostas e relat\u00f3rios com a identidade visual da marca.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas h\u00e1 muito o que aproveitar aqui tamb\u00e9m para equipes internas e profissionais de marketing aut\u00f4nomos. Gostei de us\u00e1-lo, e definitivamente n\u00e3o sou de uma ag\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acompanhamento do SOV \u00e9 confi\u00e1vel, mas o <strong>espa\u00e7os de trabalho, atualiza\u00e7\u00f5es di\u00e1rias, sentimento por prompt e visualiza\u00e7\u00f5es de cita\u00e7\u00f5es<\/strong> s\u00e3o o que tornam isso realmente \u00fatil quando o monitoramento de pesquisa por IA se tornar parte integrante do seu fluxo de trabalho.<\/p>\n\n\n\n<h3 id=\"similarweb\" class=\"wp-block-heading\">06 Similarweb<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 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34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">1,187<\/span>\u00a0(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>7 dias<\/strong> Teste gratuito<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p>De <strong>$99\/m\u00eas<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Similarweb adota uma abordagem ligeiramente diferente em rela\u00e7\u00e3o \u00e0 IA share of voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de calcular sua pontua\u00e7\u00e3o apenas em rela\u00e7\u00e3o a um grupo de concorrentes que voc\u00ea mesmo escolher, <strong>A se\u00e7\u00e3o \u201cMarca Mention\u201d analisa todas as marcas que aparecem nas respostas da IA nos t\u00f3picos que voc\u00ea acompanha<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso lhe d\u00e1 uma vis\u00e3o mais ampla do cen\u00e1rio competitivo e pode revelar marcas que voc\u00ea nem havia pensado em incluir como concorrentes inicialmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Marca Mention Compartilhar<\/strong> \u2013 sua pontua\u00e7\u00e3o \u00e9 calculada em rela\u00e7\u00e3o a todas as marcas mentioned nas respostas de IA dos t\u00f3picos que voc\u00ea acompanha, e n\u00e3o apenas em rela\u00e7\u00e3o aos concorrentes que voc\u00ea selecionou manualmente.<\/li>\n\n\n\n<li><strong>Identifica\u00e7\u00e3o autom\u00e1tica de concorrentes<\/strong> \u2013 como o denominador n\u00e3o se limita a uma lista fixa de concorrentes, \u00e9 poss\u00edvel identificar novas marcas que est\u00e3o ganhando visibilidade antes que se tornem concorrentes evidentes.<\/li>\n\n\n\n<li><strong>Compara\u00e7\u00e3o de sentimentos<\/strong> \u2013 \u00e9 poss\u00edvel comparar os \u00edndices de sentimento entre marcas de maneira semelhante ao Share of Voice, o que acrescenta um contexto \u00fatil quando duas marcas apresentam \u00edndices mentioned semelhantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: ChatGPT, Gemini, Perplexity, Modo de IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d44b24&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d44b24\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg\" alt=\"Painel de controle da Similarweb\" class=\"wp-image-185328\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-1140x509.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-300x134.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-248x111.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard-90x40.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Similarweb-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de controle da Similarweb<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metodologia SOV mais abrangente, com uma vis\u00e3o completa do cen\u00e1rio competitivo<\/li>\n\n\n\n<li>Pode revelar concorrentes emergentes que, de outra forma, voc\u00ea poderia deixar de fora do seu acompanhamento<\/li>\n\n\n\n<li>\u00c9 poss\u00edvel comparar o sentimento entre marcas, juntamente com a visibilidade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A disponibilidade da plataforma de IA varia de acordo com a regi\u00e3o, e a cobertura \u00e9 especialmente limitada nos EUA<\/li>\n\n\n\n<li>A configura\u00e7\u00e3o leva mais tempo do que com algumas das ferramentas mais leves desta lista<\/li>\n\n\n\n<li>Os dados hist\u00f3ricos s\u00e3o limitados nos planos inferiores<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Similarweb \u00e9 a op\u00e7\u00e3o que eu escolheria se voc\u00ea se importasse muito com a forma como o \u00edndice SOV \u00e9 calculado. Seu denominador mais amplo torna mais dif\u00edcil inflar a pontua\u00e7\u00e3o ao selecionar um conjunto muito restrito de concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m faz com que <strong>\u00fatil para pesquisas competitivas<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o est\u00e1 apenas verificando se est\u00e1 superando as marcas que j\u00e1 conhece. Voc\u00ea pode ver quem est\u00e1 obtendo mentioned em toda a categoria e identificar novos concorrentes \u00e0 medida que eles come\u00e7am a ganhar terreno.<\/p>\n\n\n\n<h3 id=\"amplitude\" class=\"wp-block-heading\">07 Amplitude<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 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15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong> \u2013 G2 (<span style=\"font-weight: 400\">3,865<\/span>(coment\u00e1rios)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Plano gratuito<\/strong> dispon\u00edvel<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Personalizado<\/strong> pre\u00e7os<\/span><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A Amplitude \u00e9 mais conhecida como uma plataforma de an\u00e1lise digital e de produtos, com ferramentas para funis, jornadas, coortes e reprodu\u00e7\u00e3o de sess\u00f5es. Seus recursos de \u201cVisibilidade por IA\u201d integram dados de pesquisa baseados em IA a esse mesmo ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso a torna bem diferente das outras ferramentas apresentadas aqui.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de considerar o SOV como a m\u00e9trica final, <strong>O Amplitude permite verificar se uma maior visibilidade da IA resulta em mais tr\u00e1fego proveniente da IA<\/strong>, melhores taxas de convers\u00e3o ou maior receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais recursos<\/strong>:<\/p>\n\n\n\n<ul style=\"background-color:#e8f4ee\" class=\"wp-block-list has-background\">\n<li><strong>Relacionar o SOV aos resultados comerciais<\/strong> \u2013 crie um funil que comece com sess\u00f5es encaminhadas pela IA do ChatGPT, acompanhe os usu\u00e1rios ao longo do processo de cadastro ou solicita\u00e7\u00e3o de demonstra\u00e7\u00e3o e atribua a receita aos prompts em que sua marca apareceu.<\/li>\n\n\n\n<li><strong>Rastrear visitantes encaminhados pela IA<\/strong> \u2013 veja como as pessoas que chegam por meio de buscas em IA se comportam ao acessarem seu site, incluindo os caminhos que percorrem e onde abandonam a navega\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Reprodu\u00e7\u00e3o de sess\u00e3o para tr\u00e1fego de IA<\/strong> \u2013 assista a sess\u00f5es reais de visitantes encaminhados pela IA para entender como eles interagem com seu site ou aplicativo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plataformas de IA abordadas<\/strong>: Vis\u00e3o geral do ChatGPT e da IA do Google.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d4633e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d4633e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"514\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg\" alt=\"Painel de visibilidade da Amplitude AI\" class=\"wp-image-185329\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-1140x514.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-300x135.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-248x112.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard-90x41.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Amplitude-AI-Visibility-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Painel de visibilidade da Amplitude AI<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Pr\u00f3s<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conecta diretamente o SOV de IA ao tr\u00e1fego, \u00e0s convers\u00f5es e \u00e0 receita provenientes da IA<\/li>\n\n\n\n<li>As ferramentas de experimenta\u00e7\u00e3o permitem que voc\u00ea teste como as altera\u00e7\u00f5es no conte\u00fado afetam a visibilidade e o desempenho<\/li>\n\n\n\n<li>Combina a visibilidade proporcionada pela IA com an\u00e1lises de produtos e de comportamento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c <strong>Contras<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abrange apenas o ChatGPT e as vis\u00f5es gerais sobre IA do Google<\/li>\n\n\n\n<li>Configura\u00e7\u00e3o mais complexa do que as ferramentas SOV dedicadas<\/li>\n\n\n\n<li>Pode ser um exagero se voc\u00ea ainda n\u00e3o precisar dos recursos de an\u00e1lise mais abrangentes do Amplitude<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Amplitude n\u00e3o seria minha primeira escolha se seu objetivo principal fosse simplesmente comparar a SOV em v\u00e1rias plataformas de IA. Como abrange apenas dois chatbots, voc\u00ea acaba perdendo uma grande parte do panorama geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas se voc\u00ea j\u00e1 usa o Amplitude, ou se se preocupa em comprovar o valor da visibilidade da IA al\u00e9m da pontua\u00e7\u00e3o em si, a coisa fica muito mais interessante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser capaz de <strong>relacionar uma mudan\u00e7a no SOV com o tr\u00e1fego, as convers\u00f5es e a receita<\/strong> oferece algo que a maioria dos rastreadores especializados desta lista n\u00e3o consegue oferecer.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Aumente sua visibilidade nas respostas de IA!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"how-to-improve-ai-sov\" class=\"wp-block-heading\">Como melhorar seu SOV de IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como voc\u00ea coloca todos esses dados em pr\u00e1tica?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suas sugest\u00f5es monitoradas, as posi\u00e7\u00f5es dos concorrentes, as men\u00e7\u00f5es e as fontes podem indicar as \u00e1reas em que voc\u00ea tem mais chances de ganhar visibilidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m j\u00e1 vimos isso funcionar na pr\u00e1tica. Em nosso <a href=\"https:\/\/brand24.com\/blog\/pt\/estudo-de-caso-da-viessmann\/\" target=\"_blank\" rel=\"noopener\">Estudo de caso da Viessmann<\/a>, a equipe utilizou os dados do Chatbeat para orientar sua estrat\u00e9gia de SEO, conte\u00fado e relacionamento com editores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em quatro meses, o <strong>O share of voice para t\u00f3picos relevantes aumentou de aproximadamente 18-19% para 29%<\/strong>, enquanto a posi\u00e7\u00e3o mediana passou de #2 para #1, e o \u00cdndice de Marca aumentou em 6 pontos percentuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para contextualizar, o relat\u00f3rio \u201cState of AI Search 2026\u201d, da AthenaHQ, constatou que <strong>As principais marcas apresentam uma m\u00e9dia em torno de 33,6% AI share of voice<\/strong>, enquanto as marcas em segundo e terceiro lugares apresentam m\u00e9dias de 19,51 TP47T e 13,31 TP47T, respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora os resultados dos testes de desempenho n\u00e3o sejam diretamente compar\u00e1veis entre os conjuntos de dados, o resultado de 29% da Viessmann est\u00e1 impressionantemente pr\u00f3ximo da m\u00e9dia de 33,6% dos l\u00edderes da categoria.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d46fda&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d46fda\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"601\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg\" alt=\"Resultados da visibilidade de IA da Viessmann no Chatbeat\" class=\"wp-image-185334\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-1140x601.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-300x158.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-248x131.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat-90x47.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Viessmanns-current-AI-visibility-results-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resultados atuais da Viessmann sobre visibilidade da IA no Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, o que eles mudaram e o que voc\u00ea pode aprender com isso para melhorar seu pr\u00f3prio SOV de IA?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos analisar isso.<\/p>\n\n\n\n<h3 id=\"id01\" class=\"wp-block-heading\">01 Comece pelas quest\u00f5es em que voc\u00ea est\u00e1 tendo dificuldade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece por onde a lacuna \u00e9 \u00f3bvia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analise os seus prompts monitorados e compare suas posi\u00e7\u00f5es, SOV e o desempenho dos concorrentes. <strong>As perguntas com alta inten\u00e7\u00e3o de compra, nas quais os concorrentes aparecem consistentemente \u00e0 sua frente, devem subir rapidamente para o topo da lista<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, priorize as solicita\u00e7\u00f5es nas quais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seus concorrentes s\u00e3o recomendados com frequ\u00eancia, e voc\u00ea n\u00e3o<\/li>\n\n\n\n<li>Sua posi\u00e7\u00e3o \u00e9 visivelmente inferior \u00e0 deles<\/li>\n\n\n\n<li>O tema est\u00e1 intimamente ligado \u00e0 decis\u00e3o de compra<\/li>\n\n\n\n<li>Sua visibilidade vem diminuindo com o passar do tempo<\/li>\n<\/ul>\n\n\n\n<h3 id=\"id02\" class=\"wp-block-heading\">02 Analise a solicita\u00e7\u00e3o e descubra o \u201cporqu\u00ea\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando encontrar um prompt fraco, analise-o a fundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferramentas como o Chatbeat permitem que voc\u00ea <strong>ir al\u00e9m da pontua\u00e7\u00e3o geral do SOV e analisar os dados por tr\u00e1s de cada prompt<\/strong>, incluindo as fontes que a IA utiliza para elaborar suas respostas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d4797b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d4797b\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg\" alt=\"Vis\u00e3o geral das sugest\u00f5es no Chatbeat\" class=\"wp-image-185353\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Prompt-overview-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vis\u00e3o geral das sugest\u00f5es no Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que as coisas ficam interessantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez a IA continue recomendando um concorrente porque as fontes em que ela confia o classificam em uma posi\u00e7\u00e3o mais alta. Talvez ela esteja obtendo as informa\u00e7\u00f5es diretamente do site do seu concorrente. Ou talvez haja todo um conjunto de perguntas relacionadas que seu conte\u00fado ainda n\u00e3o aborda.<\/p>\n\n\n\n<h3 id=\"id03\" class=\"wp-block-heading\">03 Investigue as fontes que os modelos de IA est\u00e3o sempre citando<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preste muita aten\u00e7\u00e3o \u00e0s fontes por tr\u00e1s dessas sugest\u00f5es pouco convincentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se as plataformas de IA utilizam repetidamente um site de terceiros que fala extensivamente sobre seus concorrentes, mas mal menciona voc\u00ea, <strong>Acessar esse site pode ser uma maneira muito direta de alterar as informa\u00e7\u00f5es dispon\u00edveis para eles<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo da fonte, isso pode significar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ser inclu\u00eddo em uma compara\u00e7\u00e3o ou ranking j\u00e1 existente<\/strong>: entre em contato com o editor com uma breve proposta explicando o que mudou no seu produto desde que o artigo foi publicado.<\/li>\n\n\n\n<li><strong>Coment\u00e1rios de especialistas em arremessos<\/strong>: encontre artigos em que o autor cite opini\u00f5es de especialistas do setor e ofere\u00e7a uma vis\u00e3o espec\u00edfica e fundamentada em dados que possa contribuir.<\/li>\n\n\n\n<li><strong>Enviar um artigo<\/strong>: procure sites que tenham uma p\u00e1gina do tipo \u201cescreva para n\u00f3s\u201d ou diretrizes para colaboradores.<\/li>\n\n\n\n<li><strong>Ganhar uma avalia\u00e7\u00e3o ou um produto mention<\/strong>: envie o produto \u00e0 equipe de avalia\u00e7\u00e3o da publica\u00e7\u00e3o, acompanhado de um caso de uso claro que eles possam testar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Viessmann encontrou exatamente esse tipo de oportunidade. Sua an\u00e1lise de cita\u00e7\u00f5es revelou sites que os modelos de IA citavam com frequ\u00eancia, mas que at\u00e9 ent\u00e3o n\u00e3o estavam no radar da equipe no setor. Essas fontes passaram ent\u00e3o a ser alvos de seu trabalho com editoras e rela\u00e7\u00f5es p\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E se a fonte for justamente o pr\u00f3prio dom\u00ednio do seu concorrente? Bem, pedir com educa\u00e7\u00e3o provavelmente n\u00e3o vai adiantar muito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a sua deixa para criar uma fonte pr\u00f3pria mais s\u00f3lida.<\/p>\n\n\n\n<h3 id=\"id04\" class=\"wp-block-heading\">04 Ofere\u00e7a \u00e0 IA uma p\u00e1gina melhor para citar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, melhorar o SOV da IA se parece suspeitosamente com o bom e velho SEO. \u00c9 engra\u00e7ado como isso sempre acontece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se as p\u00e1ginas dos concorrentes estiverem recebendo mais men\u00e7\u00f5es, fa\u00e7a uma auditoria na p\u00e1gina do seu site que deveria estar competindo com elas. Compare as duas lado a lado e identifique lacunas espec\u00edficas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verifique se a sua p\u00e1gina responde exatamente \u00e0 pergunta, e n\u00e3o apenas ao tema mais amplo<\/li>\n\n\n\n<li>Compare a profundidade e a estrutura das duas p\u00e1ginas<\/li>\n\n\n\n<li>Adicione t\u00edtulos claros e respostas concisas que a IA possa identificar facilmente<\/li>\n\n\n\n<li>Procure por evid\u00eancias ausentes, como refer\u00eancias, compara\u00e7\u00f5es, opini\u00f5es de especialistas ou pesquisas originais<\/li>\n\n\n\n<li>Verifique se o concorrente utiliza formatos \u00fateis que voc\u00ea n\u00e3o utiliza, como tabelas de pre\u00e7os ou de compara\u00e7\u00e3o de recursos<\/li>\n\n\n\n<li>Fortalecer os links internos, os backlinks e a autoridade tem\u00e1tica em torno da p\u00e1gina<\/li>\n\n\n\n<li>Acompanhe a sugest\u00e3o novamente ap\u00f3s fazer as altera\u00e7\u00f5es para verificar se a refer\u00eancia sofre alguma mudan\u00e7a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Viessmann adotou uma abordagem semelhante de SEO + IA: <strong>os dados de pesquisa tradicionais mostravam onde havia demanda, enquanto os dados de visibilidade da IA mostravam quais modelos estavam respondendo, recomendando e citando<\/strong>. Os temas que pareciam promissores para ambas as partes receberam prioridade.<\/p>\n\n\n\n<h3 id=\"id05\" class=\"wp-block-heading\">05 Use consultas em leque para identificar suas pr\u00f3ximas oportunidades de conte\u00fado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A pista que voc\u00ea est\u00e1 acompanhando raramente conta toda a hist\u00f3ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os sistemas de busca baseados em IA podem expandir uma pergunta em consultas relacionadas para reunir informa\u00e7\u00f5es suficientes para respond\u00ea-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se sua ferramenta de monitoramento mostrar essas consultas, <strong>utilize-os como mais uma fonte de pesquisa de conte\u00fado.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que seu prompt principal, que \u00e9 monitorado, se encaixe perfeitamente em uma p\u00e1gina inicial ou em uma p\u00e1gina-pilar. Suas consultas derivadas podem revelar perguntas mais espec\u00edficas sobre pre\u00e7os, alternativas, recursos, compara\u00e7\u00f5es, casos de uso ou avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se sua sugest\u00e3o principal for \u201cmelhores ferramentas de gerenciamento de projetos para ag\u00eancias\u201d, as consultas derivadas poderiam incluir \u201cpre\u00e7os de gerenciamento de projetos para pequenas ag\u00eancias\u201d ou \u2018ferramentas de gerenciamento de projetos com recursos de portal do cliente\u201c.\u201d<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9b052d4847c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9b052d4847c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"549\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg\" alt=\"Consultas em rede e principais express\u00f5es no Chatbeat\" class=\"wp-image-185354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-1140x549.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-18x9.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-248x119.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat-90x43.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/09\/Fan-out-queries-and-top-phrases-in-Chatbeat.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Consultas em rede e principais express\u00f5es no Chatbeat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas podem merecer um novo post no blog. Outras podem se encaixar como uma se\u00e7\u00e3o em uma p\u00e1gina j\u00e1 existente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o se esque\u00e7a dos conte\u00fados mais antigos. <strong>Manter as p\u00e1ginas relevantes atualizadas pode ajudar a evitar a perda de cita\u00e7\u00f5es \u00e0 medida que elas envelhecem<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo n\u00e3o \u00e9 publicar uma p\u00e1gina para cada consulta que voc\u00ea encontrar. Trata-se de identificar t\u00f3picos complementares \u00fateis que possam refor\u00e7ar sua autoridade em rela\u00e7\u00e3o ao tema principal e fornecer aos sistemas de IA conte\u00fado mais relevante para citar.<\/p>\n\n\n\n<h3 id=\"id06\" class=\"wp-block-heading\">06 Continue acompanhando as mesmas sugest\u00f5es e veja o que acontece<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E a\u00ed vem a parte glamorosa: fazer tudo de novo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantenha um conjunto b\u00e1sico e est\u00e1vel de orienta\u00e7\u00f5es importantes e <strong>veja o que acontece depois que voc\u00ea fizer mudan\u00e7as no SEO, no conte\u00fado e nas rela\u00e7\u00f5es p\u00fablicas<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se um prompt melhorar, veja o que mudou e aproveite essa evolu\u00e7\u00e3o. Se n\u00e3o houver nenhuma mudan\u00e7a, tente outra abordagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o verdadeiro valor do acompanhamento da IA share of voice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pontua\u00e7\u00e3o mostra em que ponto voc\u00ea est\u00e1. As orienta\u00e7\u00f5es, os concorrentes, as fontes e as classifica\u00e7\u00f5es por tr\u00e1s dela indicam para onde voc\u00ea deve seguir agora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, quando voc\u00ea come\u00e7a a us\u00e1-la dessa forma, a SOV de IA deixa de ser tanto uma m\u00e9trica e passa a ser muito mais um <strong>ciclo cont\u00ednuo de feedback sobre SEO, conte\u00fado e rela\u00e7\u00f5es p\u00fablicas<\/strong>.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Para mim, um dos aspectos mais importantes do acompanhamento da visibilidade por IA \u00e9 a consist\u00eancia. Ter um conjunto consistente de prompts e m\u00e9tricas de acompanhamento, como o Brand Score e o Share of Voice, me ajuda a perceber o que realmente est\u00e1 mudando ao longo do tempo e se as mudan\u00e7as que fazemos est\u00e3o surtindo efeito. N\u00e3o quero apenas saber se a pontua\u00e7\u00e3o subiu ou desceu. Quero entender o que mudou e por qu\u00ea.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Agata Bernatek \u2013 autora do blog Brand24\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Agata-Bernatek-Brand24-159x159.jpg 159w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Agata Bernatek                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/agata-bernatek\/\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewbox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clippath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Especialista J\u00fanior em SEO na Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O AI share of voice \u00e9 uma excelente m\u00e9trica, pois oferece algo que a visibilidade b\u00e1sica de IA n\u00e3o oferece: contexto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode verificar se sua marca est\u00e1 acompanhando os concorrentes, quais crit\u00e9rios est\u00e3o prejudicando sua pontua\u00e7\u00e3o e onde est\u00e3o as maiores lacunas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O importante \u00e9 n\u00e3o dar muita import\u00e2ncia \u00e0 porcentagem em si. <strong>Divida por tema, plataforma, concorrente, cargo e fonte<\/strong>. Veja outros <a href=\"https:\/\/brand24.com\/blog\/pt\/metricas-de-ia\/\" target=\"_blank\" rel=\"noopener\">M\u00e9tricas de IA<\/a>, especialmente as opini\u00f5es e as cita\u00e7\u00f5es. \u00c9 a\u00ed que geralmente est\u00e3o as informa\u00e7\u00f5es \u00fateis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu SOV estiver baixo, use esses sinais para decidir o que fazer a seguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>melhorar as p\u00e1ginas que deveriam estar se destacando,&nbsp;<\/li>\n\n\n\n<li>abordar as perguntas relacionadas que a resposta da IA est\u00e1 trazendo \u00e0 tona,&nbsp;<\/li>\n\n\n\n<li>reforce sua credibilidade nesse assunto,&nbsp;<\/li>\n\n\n\n<li>e analise as fontes de terceiros nas quais a IA j\u00e1 confia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, sim, acompanhe esse n\u00famero. Mas n\u00e3o pare por a\u00ed.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Acompanhe sua SOV de IA em todas as plataformas!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=512\" class=\"acf-simple-cta__btn\" target=\"\">Inicie o teste!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">PERGUNTAS FREQUENTES<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como monitorar o share of voice na pesquisa de IA?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Comece com um conjunto de perguntas que seu p\u00fablico provavelmente faria a ferramentas de IA, como compara\u00e7\u00f5es de produtos, recomenda\u00e7\u00f5es e perguntas relacionadas a categorias. Em seguida, acompanhe a frequ\u00eancia com que sua marca aparece em compara\u00e7\u00e3o com os concorrentes em plataformas como ChatGPT, Gemini e Claude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode fazer isso manualmente, mas uma ferramenta de monitoramento de IA facilita muito a repeti\u00e7\u00e3o dos mesmos prompts e a compara\u00e7\u00e3o dos resultados ao longo do tempo. Mantenha seus prompts principais e o conjunto de concorrentes consistentes para que seja mais f\u00e1cil acompanhar as mudan\u00e7as no seu SOV de IA.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Com que frequ\u00eancia se deve medir o AI share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O AI SOV pode sofrer varia\u00e7\u00f5es significativas em quest\u00e3o de dias devido a altera\u00e7\u00f5es no conte\u00fado; por isso, vale a pena acompanh\u00e1-lo de perto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma an\u00e1lise mensal aprofundada \u00e9 uma boa refer\u00eancia, especialmente ap\u00f3s fazer altera\u00e7\u00f5es no seu conte\u00fado ou na sua estrat\u00e9gia de visibilidade de IA, pois permite que voc\u00ea tenha tempo para verificar se elas est\u00e3o surtindo efeito. Entre uma an\u00e1lise e outra, fa\u00e7a verifica\u00e7\u00f5es semanais ou quinzenais para ficar de olho em picos repentinos, quedas ou tend\u00eancias emergentes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais m\u00e9tricas definem um desempenho eficaz do share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">O AI share of voice \u00e9 o principal indicador de refer\u00eancia, mas funciona melhor quando combinado com outras m\u00e9tricas. Analise sua posi\u00e7\u00e3o m\u00e9dia, visibilidade no n\u00edvel do prompt, sentimento, cita\u00e7\u00f5es, qualidade da fonte, desempenho dos concorrentes e tr\u00e1fego proveniente da IA, quando dispon\u00edvel.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Como comparar ferramentas de IA share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Compare-as com base nos aspectos que influenciar\u00e3o seu monitoramento no dia a dia: quais plataformas de IA elas abrangem, quantas men\u00e7\u00f5es voc\u00ea pode monitorar, quais dados sobre concorrentes e cita\u00e7\u00f5es elas apresentam, se monitoram o sentimento e qual \u00e9 o n\u00edvel de flexibilidade dos relat\u00f3rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m vale a pena verificar os pre\u00e7os e as integra\u00e7\u00f5es, especialmente se voc\u00ea quiser conectar os dados de visibilidade da IA ao restante da sua pilha de marketing.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Quais s\u00e3o as melhores ferramentas de IA share of voice?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Algumas das melhores ferramentas para medir o share of voice em pesquisas de IA em 2026 incluem o Chatbeat, o Profound, o AthenaHQ, o Semrush AI Visibility Toolkit, o Otterly.AI, o Similarweb e o Amplitude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todas elas medem a visibilidade da IA de maneiras ligeiramente diferentes; portanto, a escolha certa depende de quantas solicita\u00e7\u00f5es e plataformas voc\u00ea deseja monitorar, do seu or\u00e7amento e se voc\u00ea tamb\u00e9m precisa de recursos como an\u00e1lise de cita\u00e7\u00f5es, monitoramento de sentimento ou an\u00e1lise de tr\u00e1fego proveniente da IA.<\/p>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Saiba como medir o AI share of voice em 2026. Compare as melhores ferramentas de monitoramento, acompanhe os concorrentes e aumente a visibilidade da sua marca nas buscas de IA.<\/p>","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4145],"tags":[],"class_list":["post-185247","post","type-post","status-publish","format-standard","hentry","category-ai-visibility"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to know how visible your brand is in AI search? 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